245 Marketing Strategy jobs in Singapore

Digital Marketing Strategist Role

As a Digital Marketing Strategist, you will be responsible for developing and executing creative ideas and marketing strategies to enhance the company's brand presence and social media footprint. Your role will involve conceptualizing innovative solutions to engage audiences and drive sales.

Key Responsibilities:

• Developing and implementing comprehensive digital marketing plans
• Conceptualizing engaging content across various social media platforms
• Photographing and videography for company content
• Designing graphics and editing videos for promotional purposes
• Creating banners, EDMs, and posters for advertising campaigns
• Managing ad spend and lead generation through recruitment and sales channels
• Improving Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
• Exploring new platforms and opportunities to expand the company's reach

Requirements:

• A minimum local diploma in marketing, design, or a related field
• At least 2 years of experience in digital marketing
• Creative yet appropriate ideas for social media presence
• Ability to identify areas of improvement in social media and execute them effectively
• Proficiency in designing tools such as Canva, Adobe, Premiere Pro, and Capcut
• Knowledgeable in leads generation or Facebook Ads Manager
• Able to meet deadlines, work independently, respond promptly, and efficiently
• 1 year contract renewal basis
• Must possess own laptop for work

You will be joining a dynamic and fast-growing digital marketing agency that specializes in various services such as paid search, programmatic display, paid social, affiliate marketing, social media management, and content creation. As a startup, our team values versatility, innovation, and a commitment to achieving excellent results. We are currently seeking a motivated and adaptable Digital Marketing & Strategy Specialist to become a part of our team. This position is ideal for individuals who are eager to learn, develop, and create an impact in a fast-paced environment.Your responsibilities will include assisting in the launching and management of digital marketing campaigns across different platforms, generating engaging ad copies, social media posts, and other content in both English and Chinese, compiling and analyzing reports to assess campaign performance and provide actionable insights, coordinating with external vendors and internal stakeholders for project management, contributing to pitch decks, proposals, and brainstorm sessions, staying informed about the latest digital marketing trends, collaborating on initiatives to expand services and enhance processes, and providing support across various tasks and challenges as the co-founders" shadow.To be successful in this role, you should be fluent in both English and Chinese (written and spoken), possess exceptional attention to detail and organizational skills, have strong communication and writing abilities, and demonstrate a hunger for learning even if you do not have prior digital marketing knowledge. Proficiency in basic tools like MS Office, Google Workspace, and familiarity with platforms such as Meta Ads, Google Ads, or equivalents will be advantageous.We are looking for someone who is adaptable, resourceful, and thrives in a startup environment, proactive, passionate about delivering exceptional service, and a creative thinker who is enthusiastic about brainstorming and implementing new ideas.In return, we offer a dynamic and collaborative work environment where your ideas and contributions will have a significant impact, a remote/hybrid working set-up, opportunities for professional growth and hands-on experience in various digital marketing disciplines, and a chance to shape the future of our agency while growing alongside the business.If you are prepared to take on a versatile and impactful role in digital marketing, we would be delighted to receive your application!,
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Overview

We are looking for a Marketing Strategy Professional who is responsible for developing, implementing, and optimizing data-driven marketing strategies to drive business growth, enhance brand visibility, and achieve key organizational objectives. Core work scope spans multiple interconnected areas, as outlined below:

• Market & Audience Analysis

  Conduct comprehensive market research to identify industry trends, competitive landscapes, and consumer needs (e.g., via surveys, focus groups, and data analytics tools like Google Analytics or CRM platforms). Segment target audiences based on demographics, psychographics, and behavior to inform tailored strategy development.

• Strategy Development & Planning

  Design end-to-end marketing strategies aligned with business goals (e.g., increasing sales, expanding market share, or boosting customer retention). This includes defining positioning, messaging frameworks, and channel mix (e.g., digital marketing, social media, email campaigns, or traditional advertising) to maximize reach and engagement.

• Budget Management & Resource Allocation

  Collaborate with finance teams to set marketing budgets, prioritize initiatives, and allocate resources efficiently across channels. Monitor budget usage to ensure cost-effectiveness and adjust allocations based on performance metrics.

• Cross-Functional Collaboration

  Partner with internal teams (e.g., sales, product development, creative, and content) to align marketing strategies with product launches, sales targets, and brand guidelines. Coordinate with external vendors (e.g., agencies, influencers, or media partners) to execute campaigns and maintain consistent brand messaging.

• Campaign Execution & Oversight

  Oversee the implementation of marketing campaigns, ensuring adherence to timelines, quality standards, and strategy objectives. Troubleshoot execution challenges (e.g., delayed deliverables or channel performance gaps) to keep initiatives on track.

• Performance Measurement & Optimization

  Track key performance indicators (KPIs) such as conversion rates, customer acquisition cost (CAC), return on investment (ROI), and brand awareness. Analyze campaign data to identify strengths, weaknesses, and opportunities for improvement; refine strategies iteratively to enhance results.

• Trend Monitoring & Innovation

  Stay updated on emerging marketing technologies (e.g., AI-driven personalization tools, social media algorithms) and industry best practices. Propose innovative approaches (e.g., experiential marketing, influencer partnerships) to keep the brand competitive and resonate with evolving consumer preferences.

• Reporting & Stakeholder Communication

  Prepare regular performance reports (e.g., monthly or quarterly) to communicate progress, insights, and recommendations to senior leadership and stakeholders. Align strategy adjustments with feedback to ensure alignment with long-term business goals.

Position Overview

We're seeking a Marketing Strategy Intern to support our team in developing and executing strategic marketing initiatives with a focus on AI-enhanced solutions. This role offers a unique opportunity to learn how traditional marketing principles are being revolutionized through artificial intelligence applications while gaining hands-on experience in a dynamic agency environment.

Responsibilities

• Assist in researching market trends, competitor strategies, and emerging AI marketing technologies
• Support the development of marketing strategy presentations and client proposals
• Help gather and analyze marketing data to inform strategic recommendations
• Contribute to content creation for both traditional and AI-powered marketing campaigns
• Participate in brainstorming sessions for new marketing approaches and solutions
• Assist in monitoring campaign performance and preparing client reports
• Support project management for ongoing marketing strategy initiatives
• Attend client meetings to observe strategic discussions and implementation planning

Required Qualifications

• Currently pursuing or recently completed a diploma/degree in Marketing, Business, Communications, or related field
• Strong analytical thinking and problem-solving skills
• Excellent written and verbal communication abilities
• Proficiency with standard office software and collaboration tools
• Ability to manage multiple priorities in a fast-paced environment
• Keen attention to detail and commitment to high-quality work

Technical Marketing Skills

• Knowledge of Google Analytics 4 and Google Tag Manager
• Familiarity with Google Workspace and Microsoft Office suites
• Understanding of social media management tools (Hootsuite, Buffer, Later, etc.)
• Basic understanding of SEO principles and tools (SEMrush, Ahrefs, Moz)
• Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.)
• Basic knowledge of design tools (Canva, Adobe Creative Suite)
• Understanding of CRM systems (Salesforce, HubSpot, etc.)
• Familiarity with project management tools (Asana, Trello, )

Desired Skills & Attributes

• Genuine curiosity about artificial intelligence and its applications in marketing
• Passion for staying current with emerging marketing technologies and trends
• Interest in data analytics and its role in marketing decision-making
• Enthusiasm for how AI tools can enhance content creation, customer targeting, and campaign optimization
• Eagerness to learn about machine learning, natural language processing, and predictive analytics
• Creative mindset with the ability to think both strategically and tactically
• Self-motivated with a growth mindset and willingness to take on new challenges

What We Offer

• Hands-on learning at the cutting edge of marketing strategy and AI innovation
• Mentorship from experienced marketing strategists and AI specialists
• Exposure to diverse client projects across multiple industries
• Structured learning opportunities about AI marketing applications
• Possibility for future employment opportunities based on performance
• Collaborative, supportive work environment that values fresh perspectives

Job Types: Full-time, Part-time, Internship, Fresh graduate, Student job

Contract length: 6 months

Pay: $1, $1,400.00 per month

Expected hours: 44 per week

Benefits:

• Professional development
• Promotion to permanent employee

Work Location: In person

This role will be in a position to build StarHub's reputation and distinctive positioning in small and medium-sized business (SMB) sectors by defining the strategy, driving executions to raise brand awareness and developing B2B campaigns/marketing programs to generate leads among SMB customers (including business owners, decision-makers and start-up entrepreneurs) for products and services within the Consumer Business Group.

With a customer-first mindset, this role will champion the voice of SMB customers and establish StarHub as a business enabler/solutions provider for startups and SMBs. In addition, this individual will create and implement promotional events and programs that reinforces the brand positioning and awareness in minds of CBG customers. The incumbent will collaborate closely with cross-functional teams including Sales, Product and Go-to-Market to ensure alignment and progress toward shared business goals.

Job Responsibilities

Develop and implement marketing strategies and plans to increase awareness of StarHub as a SMB business enabler/solutions provider, to achieve sales targets and promote market growth

Plan and implement multi-channel campaigns to drive lead generation and customer acquisitions among SMBs, including paid media campaigns and email marketing

Work closely with the Digital Marketing team to ensure paid media campaign efficiencies and maximise ROI

Create, organize and manage virtual and in-person events, consumer and trade show participation to engage CBG customers

Develop and implement a compelling content strategy, creating and distributing sales enablement materials, relevant product and brand-related content including case studies and success stories to engage current and prospective customers through owned, paid and earned channels

Manage and optimize website content to effectively communicate our value proposition to SMBs and supports lead generation

Monitor and analyse business performance to ensure effectiveness of campaigns and optimize marketing strategies

Analyse customer insights, market and competitor intelligence to deliver recommendations that drive effective segmentation, and tailor strategies to address the unique needs of existing and new customers as well as identify opportunities in growth sectors

Identify and manage marketing partnerships that drive business targets and goals

Manage and allocate marketing budgets to ensure efficient use of resources

Qualifications

Bachelor's degree or equivalent preferably in Marketing, Mass Communications or Business Administration.

Over 8 years of experience in marketing with a focus on B2B/SMB marketing preferred

Proven expertise in developing and executing campaigns, cross-functional projects, and driving results

Strong written, verbal and non-verbal communications skills

Creative and analytical thinker

Experience with event management, content creation, campaign management

Excellent stakeholder management and communications skills

Thrive in managing multiple diverse projects under fast-paced conditions and shifting priorities

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• Develop and execute comprehensive marketing campaigns for hotel and its brands.
• Create and manage digital marketing content, including social media strategy and copywriting for press releases, advertising, EDMs, and digital platforms.
• Collaborate with media and industry influencers to enhance brand awareness.
• Manage multiple project deadlines effectively, ensuring timely completion of tasks.

• Degree in Marketing or Communications, or equivalent qualifications and work experience.
• 3-4 years of experience in hospitality marketing.
• Strong project management skills, attention to detail, and ability to multitask.
• Excellent command of English, with a flair for writing.

The role of a Marketing Operations Executive revolves around spearheading the coordination between Sales and Marketing teams to ensure seamless alignment with product delivery objectives.

This position entails developing strong relationships with both internal and external stakeholders to guarantee timely project completion. Additionally, it involves conducting thorough market analyses to pinpoint areas of growth for new products, as well as creating resilient processes that foster business scalability.

The ideal candidate will possess excellent English communication skills, proficiency in Microsoft Office (Word, Excel, PowerPoint) and Google suite, and an affable personality. They should also exhibit effective time management and task completion abilities.

• Facilitate communication between Sales and Marketing teams to align with product delivery strategy.
• Nurture relationships with internal and external stakeholders for successful project execution.
• Conduct market analysis to identify growth opportunities for new products.
• Establish robust internal processes for business scalability.
• Manage invoicing and airway bill issuance to customers and counterparts.
• Respond to customer inquiries via email and social media platforms.

• Fluent English communication skills.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Google suite.
• Cheerful and outgoing personality.
• Effective time management and task completion skills.

About the Role:

This is a key leadership position in our marketing department, responsible for driving business growth through effective marketing strategies and campaigns.

The successful candidate will have a proven track record of developing and executing successful marketing plans that deliver results. They will be a strong communicator with excellent project management skills and the ability to lead cross-functional teams.

Main Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Lead the development of creative assets, including copywriting, design, and video production.
• Collaborate with internal stakeholders to ensure seamless execution of marketing campaigns.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 5 years of experience in marketing, preferably in a leadership role.
• Strong knowledge of digital marketing tools, social media platforms, and analytics.
• Excellent communication, project management, and leadership skills.

About Our Global Social Media Marketing Team:

We are seeking a highly motivated and results-oriented Marketing Assistant Manager to join our dynamic team. This role will be instrumental in driving our global English-speaking social media and influencer marketing initiatives, while also providing crucial marketing support for our fast-growing Southeast Asian markets.

Job Responsibilities:

• Global English-Speaking Social Media Management: Develop, execute, and manage the company's social media content calendar and strategy for key platforms (e.g., Instagram, Facebook, TikTok, YouTube, X, LinkedIn) primarily targeting global English-speaking audiences.
• Ensure all social media activities align seamlessly with global brand guidelines and overarching marketing objectives.
• Create, curate, and publish engaging, high-quality multimedia content (text, image, video) optimized for various platforms to resonate with target English-speaking demographics.
• Proactively monitor social media channels for emerging trends, customer feedback, and competitive activity, providing actionable insights and recommendations for continuous optimization.
• Lead community engagement efforts, including prompt responses to comments and messages, and fostering positive online interactions within English-speaking communities.
• Implement and leverage social listening tools to identify new opportunities, mitigate potential risks, and effectively manage global brand reputation.

Influencer Marketing: Identify, meticulously vet, and cultivate strong, long-term relationships with relevant influencers, content creators, and brand ambassadors primarily for global English-speaking markets.

Southeast Asia Marketing Support: Provide direct and comprehensive support to the regional marketing team in developing and executing integrated marketing campaigns tailored specifically for the diverse Southeast Asian market.

Performance Analysis & Reporting: Track, analyze, and report on key performance indicators (KPIs) for all social media and influencer campaigns, providing data-driven insights for continuous improvement.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of progressive experience in digital marketing, with a strong focus on social media management and influencer marketing, preferably in a global or regional capacity.
• Demonstrated experience managing social media platforms (Instagram, Facebook, TikTok, YouTube, X, LinkedIn) for a brand.
• Proven track record of successfully executing influencer marketing campaigns.
• Strong understanding of the Southeast Asian digital landscape and cultural nuances is highly desirable.
• Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch, Google Analytics, etc.).
• Excellent written and verbal communication skills in English are essential.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• A creative mindset with a passion for digital trends and innovation.