3,841 Vp Of Marketing jobs in Singapore

Job title
Experienced Recruiter- Financial & Professional Services | FinTech | Digital Assets | Web3 | ESG
Overview
Our client is a well-established, globally reputed MNC and currently looking to hire a seasoned individual to lead their Marketing Intelligence team in HK.
Responsibilities
To lead a current team of individuals and partner with key business units to enable and drive data- driven decisions
Lead and deploy various marketing modelling and measurement tools and approaches for greater accuracy, including AI- powered.
Use AI and machine learning tools for better insights into marketing spend, returns, clients, markets as well as areas of improvement
Continuously support product and revenue teams with regular insights from marketing campaigns to enhance their approach to revenue and market expansion
Ensure strong data governance and compliance.
Qualifications
A relevant qualification in marketing or finance and at least 12+years of working experience in marketing analytics
A proven track record in data science and analytics, with prior success stories in supporting business and commercial decision making
Strong experience in MTA, MMM, and AI/ML applications in marketing analytics necessary
Experience in using Google marketing platform, AWS, AppsFlyer and etc.
Ability to multitask and work in a fast driven environment.
Excellent written and spoken English, and strong presentation skills required
Application
Please email your CV directly in word format to
Please note that due to the high number of applications only shortlisted candidates will be contacted. If you do not hear from us in the next 5 business days, we regret to inform you that your application for this position was unsuccessful.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Marketing
Industries
Financial Services, Information Services, and Technology, Information and Media
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We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.

• Leadership & Strategy: Define and own the marketing intelligence roadmap; Build and lead a high-performing team of analysts, engineers, and data scientists; Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions
• Measurement & Modelling: Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches; Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality; Advance predictive analytics for LTV, churn, and customer journey optimization, leveraging AI-powered models for greater accuracy
• AI, GenAI & Automation: Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation; Introduce Generative AI (GenAI) solutions for automated campaign insights, dynamic customer journey clustering, generating personalized marketing narratives and creative testing at scale; Build a culture of automation where insights flow into marketing strategy and execution
• Data Infrastructure & Governance: Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery; Ensure strong data governance, quality, and privacy compliance
• Reporting & Insights: Develop and maintain high-impact dashboards in Tableau; Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives; Act as the bridge between advanced AI/ML outputs and marketing strategy

• Proven operational track record in analytics and data science, with extensive experience in marketing measurement
• Expertise in attribution modelling (deterministic, probabilistic, MTA), marketing mix modelling (MMM), and AI/ML applications in marketing analytics
• Experience with Generative AI solutions for insights automation and customer growth strategies; familiarity with AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuery, SQL and Tableau
• Strong background in data governance, compliance, and privacy frameworks
• Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations
• Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred

• Not Applicable

• Full-time

• Marketing and Sales

Overview

We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.

Leadership & Strategy

• Define and own the marketing intelligence roadmap.
• Build and lead a high-performing team of analysts, engineers, and data scientists.
• Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions.

Measurement & Modelling

• Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches.
• Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality.
• Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy.

AI, GenAI & Automation

• Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.

Introduce Generative AI (GenAI) solutions for:

• Automated campaign insights (“explain spend efficiency by channel in natural language”).
• Dynamic customer journey clustering to identify emerging cohorts.
• Generating personalized marketing narratives and creative testing at scale.
• Build a culture of automation where insights flow seamlessly into marketing strategy and execution.

Data Infrastructure & Governance

• Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
• Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.

Reporting & Insights

• Develop and maintain high-impact dashboards in Tableau.
• Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives.
• Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.

• Proven operational track record in analytics and data science, with extensive experience in marketing measurement.
• Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
• Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau
• Strong background in data governance, compliance, and privacy frameworks.
• Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations.
• Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.

We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.

Leadership & Strategy

• Define and own the marketing intelligence roadmap.
• Build and lead a high-performing team of analysts, engineers, and data scientists.
• Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions.

Measurement & Modelling

• Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches.
• Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality.
• Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy.

AI, GenAI & Automation

• Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.

Introduce Generative AI (GenAI) solutions for:

• Automated campaign insights ("explain spend efficiency by channel in natural language").
• Dynamic customer journey clustering to identify emerging cohorts.
• Generating personalized marketing narratives and creative testing at scale.
• Build a culture of automation where insights flow seamlessly into marketing strategy and execution.

Data Infrastructure & Governance

• Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
• Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.

Reporting & Insights

• Develop and maintain high-impact dashboards in Tableau.
• Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives.
• Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.

• Proven operational track record in analytics and data science, with extensive experience in marketing measurement.
• Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
• Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau
• Strong background in data governance, compliance, and privacy frameworks.
• Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations.
• Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.

Overview
We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.
Responsibilities
Leadership & Strategy
Define and own the marketing intelligence roadmap.
Build and lead a high-performing team of analysts, engineers, and data scientists.
Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions.
Measurement & Modelling
Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches.
Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality.
Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy.
AI, GenAI & Automation
Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.
Introduce Generative AI (GenAI) solutions for:
Automated campaign insights (“explain spend efficiency by channel in natural language”).
Dynamic customer journey clustering to identify emerging cohorts.
Generating personalized marketing narratives and creative testing at scale.
Build a culture of automation where insights flow seamlessly into marketing strategy and execution.
Data Infrastructure & Governance
Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.
Reporting & Insights
Develop and maintain high-impact dashboards in Tableau.
Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives.
Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.
Requirements
Proven operational track record in analytics and data science, with extensive experience in marketing measurement.
Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau
Strong background in data governance, compliance, and privacy frameworks.
Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations.
Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.
#J-18808-Ljbffr

Business FunctionDBS Foundation is deepening its commitment to addressing Asia's most pressing social challenges — with a sharpened focus on enabling ageing societies, ensuring essential needs and fostering inclusion for vulnerable communities. With this in mind, we are expanding our marketing team to ensure we effectively communicate our initiatives, reach a broader audience, and amplify the impact of our work.Job PurposeWe are seeking an experienced and creative marketing professional to be part of a team that leads and executes strategic brand and marketing initiatives to amplify DBS Foundation's visibility, advocacy, and impact. This role will focus on building greater awareness of the Foundation's work, forge stronger stakeholder connections, and position DBS Foundation as a leading force for social impact in Asia. The chosen candidate will be responsible for driving compelling campaigns, ensuring brand coherence across regional markets, and activating our flagship platforms such as the Impact Beyond Dialogues, Impact Beyond Summit, and key DBS Foundation programmes.If you're passionate about making a difference and have a strong background in marketing, we invite you to join our dynamic team and help us create a lasting impact beyondKey Responsibilities: 1.

DBS Foundation Advocacy Campaigns* Develop cohesive year-long advocacy and engagement campaigns that elevate the visibility and impact of the DBS Foundation and its focus areas in our 6 key markets (Singapore, Hong Kong, Taiwan, China, India and Indonesia).* This includes holistic brand and marketing efforts for our signature platforms: * Impact Beyond Awards, Dialogues and Summit* DBS Foundation Grant Programme* Portraits of Purpose (staff volunteerism)2. Brand Governance & Creative Integrity across the Region* Provide strategic marketing support for DBS Foundation programmes across key markets.* Share campaign frameworks, activation guides, and engagement tools that can be adapted and used locally.3. Content Development & Strategy * Mange end-to-end Content life cycle – from Strategy formulation, Editorial calendarisation, to production of multi-format content (video, articles, social, digital).* Independently produce simple content pieces (e.g., articles, social posts, EDMs), while managing agencies or partners for more complex, large-scale productions (e.g., videos, campaigns, research reports)."r;* Ensure storytelling is consistent, resonant, and aligned with DBS Foundation's voice and purpose.* Optimise, maintain, and publish content across digital platforms to meet annual performance targets and enhance audience engagement.* Maintain high standards of quality and consistency across all materials produced and published by the team.4. Events and Programme Marketing for all DBS Foundation Impact Programs, including signature platforms like Impact Beyond Dialogues and Summit* Collaborate with DBSF media and content leads (internal), and key program partners (external) to promote and amplify programs.* Lead marketing and audience engagement for flagship events such as the Impact Beyond Summit, Impact Beyond Dialogues, and other Foundation initiatives.* Support event marketing needs including pre-event publicity, on-ground branding, content capture and post-event amplification.5.

Advertising Media Management: * Ensure integration of content across different paid and owned media platforms.* Track, measure, and report the effectiveness of marketing campaigns and events to continuously improve and optimise marketing efforts. Requirements* Bachelor's degree in Marketing, Communications, Business, or a related field.* Proven experience in brand, marketing and content management.* Strong project management skills with the ability to handle multiple projects simultaneously.* Excellent communication and interpersonal skills; ability to copywrite a plus.* Demonstrated ability to work collaboratively across teams and departments.* Proficiency in digital marketing and media management.* Proficiency with various social media platforms including LinkedIn, Facebook, Instagram.* Deep experience in event planning and management.* Keen eye for design, attention to detail, and creative flair.* Strong analytical skills with the ability to track, measure, and report on marketing effectiveness.* Budget management experience. Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

Overview
AVP / VP, Marketing Manager, DBS Foundation, Group Strategic Marketing and Communications. Role within DBS Bank to lead and execute strategic brand and marketing initiatives to amplify DBS Foundation’s visibility, advocacy, and impact, building greater awareness of the Foundation’s work and positioning it as a leading force for social impact in Asia.
DBS Foundation is deepening its commitment to addressing Asia’s social challenges, with a focus on enabling ageing societies, ensuring essential needs, and fostering inclusion for vulnerable communities. The marketing team is expanding to effectively communicate initiatives, reach a broader audience, and amplify impact.
Key Responsibilities
DBS Foundation Advocacy Campaigns
Develop cohesive year-long advocacy and engagement campaigns that elevate the visibility and impact of the DBS Foundation in six markets (Singapore, Hong Kong, Taiwan, China, India, Indonesia)
Holistic brand and marketing efforts for signature platforms: Impact Beyond Awards, Dialogues and Summit; DBS Foundation Grant Programme; Portraits of Purpose (staff volunteerism)
Brand Governance & Creative Integrity across the Region
Provide strategic marketing support for DBS Foundation programmes across key markets
Share campaign frameworks, activation guides, and engagement tools for local adaptation
Content Development & Strategy: manage end-to-end content lifecycle from strategy to production across multi-format content (video, articles, social, digital)
Independently produce simple content pieces (articles, social posts, EDMs) while managing agencies/partners for larger productions
Ensure storytelling is aligned with DBS Foundation’s voice and purpose
Optimize, maintain, and publish content across digital platforms to meet annual performance targets and enhance audience engagement
Maintain high standards of quality and consistency across all materials
Events and Programme Marketing for DBS Foundation Impact Programs, including signature platforms like Impact Beyond Dialogues and Summit
Collaborate with DBSF media and content leads (internal) and key program partners (external) to promote and amplify programs
Lead marketing and audience engagement for flagship events such as the Impact Beyond Summit and Dialogues
Support event marketing needs including pre-event publicity, on-ground branding, content capture, and post-event amplification
Advertising & Media Management: ensure integration of content across paid and owned media platforms
Track, measure, and report the effectiveness of marketing campaigns and events to continuously improve and optimise efforts
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
Proven experience in brand, marketing and content management
Strong project management skills with the ability to handle multiple projects simultaneously
Excellent communication and interpersonal skills; copywriting experience is a plus
Demonstrated ability to work collaboratively across teams and departments
Proficiency in digital marketing and media management
Proficiency with various social media platforms including LinkedIn, Facebook, Instagram
Deep experience in event planning and management
Keen eye for design, attention to detail, and creative flair
Strong analytical skills with ability to track, measure, and report on marketing effectiveness
Budget management experience
Additional
Primary Location: Singapore-DBS Asia Central
Job: Marketing and Communications
Schedule: Regular
Job Type: Full-time
#J-18808-Ljbffr

Head / VP, Product Marketing & Growth (Founding Team)

About Us

TheLibrarian.io is a WhatsApp AI Executive Assistant that helps busy professionals automate workflows, manage communications, and boost productivity. We are backed by a leading VC and are scaling rapidly globally with a mission to become the go-to AI assistant for business executives and professionals on-the-go.

Role Overview

We are seeking an experienced, motivated, hands-on Product Marketing & Growth leader to define and execute our go-to-market strategy. As an early team member, you’ll balance strategic ownership with hands-on execution. In the near term you’ll work across channels, messaging, and growth experiments; over time, you’ll hire and lead a team as we scale. This is a high-leverage role for someone who wants to shape category perception, instrument the growth engine, and work alongside the founders. You will be employee #5 with founder-level scope and ownership.

Key Responsibilities

1. Product Marketing (PMM) Core:
   • Define the Ideal Customer Profile (ICP) and priority segments. Turn insights into clear messaging, value props, and proof points.
   • Own positioning, narrative, and story across website, sales materials, demos, and PR.
   • Build pricing and packaging hypotheses. Test, measure, and iterate.
   • Launch playbooks for features and bundles. Drive adoption and activation.
2. Growth & GTM:
   • Design the full funnel: awareness, acquisition, activation, engagement, expansion, and referrals.
   • Run rapid experiments across channels: content, communities, influencers, partnerships, outbound, events, and paid.
   • Stand up the analytics stack and dashboards for CAC, LTV, payback, conversion rates, and pipeline velocity.
   • Build and manage a predictable pipeline with simple, repeatable playbooks.
   • Enable the founders and early sellers with pitch narratives, demo flows, objection handling, and case studies.
   • Partner with Customer Success to create tight feedback loops and expansion paths.
   • Translate data into action: who sticks, why they upgrade, what to double down on.
3. Partnerships & Distribution:
   • Identify and develop GTM partners in priority verticals (mobility, logistics, professional services).
   • Explore distribution with WhatsApp-centric communities and tool ecosystems that our users already trust.

What We’re Looking For

• 8+ years in B2B SaaS across Product Marketing and Growth. At least 3 years in a leadership role at a high-growth startup.
• Demonstrated success in building and scaling GTM functions from scratch, ideally in the US / EU.
• Deep understanding of SaaS metrics, sales cycles, and demand generation best practices.
• Hands-on experience with CRM, marketing automation (HubSpot, Marketo, or equivalent), analytics platforms (Mixpanel, GA4, Looker), and growth channels (paid, SEO/SEM, lifecycle).
• Experience selling to business owners, founders, and SMBs (Enterprise clients is a plus).
• Excellent communication, leadership, and analytical skills.
• Entrepreneurial mindset: scrappy, data-driven, and comfortable with ambiguity.
• Bonus: Experience with AI, Productivity & WhatsApp-centric products and Real Estate / Insurance / SMB verticals.

What You’ll Gain

• Opportunity to shape the growth trajectory of a high-potential AI startup.
• Work directly with experienced founders and top-tier investors.
• Competitive compensation, meaningful equity, and career growth opportunities.

Location

• Ideal base on the West Coast of the US to focus on US sales; international team with offices in Seattle and Singapore.

Head / VP, Product Marketing & Growth (Founding Team)
About Us
TheLibrarian.io is a WhatsApp AI Executive Assistant that helps busy professionals automate workflows, manage communications, and boost productivity. We are backed by a leading VC and are scaling rapidly globally with a mission to become the go-to AI assistant for business executives and professionals on-the-go.
Role Overview
We are seeking an experienced, motivated, hands-on Product Marketing & Growth leader to define and execute our go-to-market strategy. As an early team member, you’ll balance strategic ownership with hands-on execution. In the near term you’ll work across channels, messaging, and growth experiments; over time, you’ll hire and lead a team as we scale. This is a high-leverage role for someone who wants to shape category perception, instrument the growth engine, and work alongside the founders. You will be employee #5 with founder-level scope and ownership.
Key Responsibilities
Product Marketing (PMM) Core:
Define the Ideal Customer Profile (ICP) and priority segments. Turn insights into clear messaging, value props, and proof points.
Own positioning, narrative, and story across website, sales materials, demos, and PR.
Build pricing and packaging hypotheses. Test, measure, and iterate.
Launch playbooks for features and bundles. Drive adoption and activation.
Growth & GTM:
Design the full funnel: awareness, acquisition, activation, engagement, expansion, and referrals.
Run rapid experiments across channels: content, communities, influencers, partnerships, outbound, events, and paid.
Stand up the analytics stack and dashboards for CAC, LTV, payback, conversion rates, and pipeline velocity.
Build and manage a predictable pipeline with simple, repeatable playbooks.
Enable the founders and early sellers with pitch narratives, demo flows, objection handling, and case studies.
Partner with Customer Success to create tight feedback loops and expansion paths.
Translate data into action: who sticks, why they upgrade, what to double down on.
Partnerships & Distribution:
Identify and develop GTM partners in priority verticals (mobility, logistics, professional services).
Explore distribution with WhatsApp-centric communities and tool ecosystems that our users already trust.
What We’re Looking For
8+ years in B2B SaaS across Product Marketing and Growth. At least 3 years in a leadership role at a high-growth startup.
Demonstrated success in building and scaling GTM functions from scratch, ideally in the US / EU.
Deep understanding of SaaS metrics, sales cycles, and demand generation best practices.
Hands-on experience with CRM, marketing automation (HubSpot, Marketo, or equivalent), analytics platforms (Mixpanel, GA4, Looker), and growth channels (paid, SEO/SEM, lifecycle).
Experience selling to business owners, founders, and SMBs (Enterprise clients is a plus).
Excellent communication, leadership, and analytical skills.
Entrepreneurial mindset: scrappy, data-driven, and comfortable with ambiguity.
Bonus: Experience with AI, Productivity & WhatsApp-centric products and Real Estate / Insurance / SMB verticals.
What You’ll Gain
Opportunity to shape the growth trajectory of a high-potential AI startup.
Work directly with experienced founders and top-tier investors.
Competitive compensation, meaningful equity, and career growth opportunities.
Location
Ideal base on the West Coast of the US to focus on US sales; international team with offices in Seattle and Singapore.
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