1,054 Vp Of Marketing jobs in Singapore

First VP, Marketing Technology, Group Retail
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First VP, Marketing Technology, Group Retail
role at
UOB
About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Description
The role will function as the Singapore digital subject matter expert to drive Performance Marketing Outcomes for PFS and to drive Marketing Operations efficiency.
To work primarily with both the broader PFS marketing team and key stakeholders in the digital and retail space (marketing, mobile and digital, business analytics, etc) and with key external media and media agency partners.
To help leverage UOB’s investment in marketing technology so that marketing can deliver tangible business outcomes from their marketing investment.
This role is also responsible for marketing KPIs and will be the subject matter expert for marketing’s SEO strategy, digital media buying, media optimization, driving strong marketing analytics via internal partners, all to drive quality and cost efficiency and budget management of campaigns across in PFS.
This role will continually improve the operational efficiency of the marketing function by reviewing and improving processes and use of technology.
These responsibilities will be achieved through an understanding of key business drivers, the process of campaign development and campaign management, budget management and controls, workload and capacity optimisation.
Requirements
8+ years in a marketing role
Able to think strategically but also execute end-to-end
Direct experience in using and implementing Marketing Technology tools such as the Adobe stack (AA/AT/AAM) or equivalent from other vendors, AppsFlyer, GA and key media targeting tools from Google/FB.
Financial services experience preferred
Strong analytical skills and data-driven thinking
Experience in budget and workflow management
Solid experience in performance marketing
Excellent communication and presentation skills
Excellent attention to detail, organised
Additional Requirements
Be a Part of the UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
Apply now and make a Difference
Seniority level
Executive
Employment type
Full-time
Job function
Business Development and Sales
Industries: Banking
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We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.

Leadership & Strategy

• Define and own the marketing intelligence roadmap.
• Build and lead a high-performing team of analysts, engineers, and data scientists.
• Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions.

Measurement & Modelling

• Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches.
• Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality.
• Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy.

AI, GenAI & Automation

• Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.

Introduce Generative AI (GenAI) solutions for:

• Automated campaign insights ("explain spend efficiency by channel in natural language").
• Dynamic customer journey clustering to identify emerging cohorts.
• Generating personalized marketing narratives and creative testing at scale.
• Build a culture of automation where insights flow seamlessly into marketing strategy and execution.

Data Infrastructure & Governance

• Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
• Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.

Reporting & Insights

• Develop and maintain high-impact dashboards in Tableau.
• Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives.
• Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.

• Proven operational track record in analytics and data science, with extensive experience in marketing measurement.
• Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
• Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau
• Strong background in data governance, compliance, and privacy frameworks.
• Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations.
• Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.

Business FunctionDBS Foundation is deepening its commitment to addressing Asia's most pressing social challenges — with a sharpened focus on enabling ageing societies, ensuring essential needs and fostering inclusion for vulnerable communities. With this in mind, we are expanding our marketing team to ensure we effectively communicate our initiatives, reach a broader audience, and amplify the impact of our work.Job PurposeWe are seeking an experienced and creative marketing professional to be part of a team that leads and executes strategic brand and marketing initiatives to amplify DBS Foundation's visibility, advocacy, and impact. This role will focus on building greater awareness of the Foundation's work, forge stronger stakeholder connections, and position DBS Foundation as a leading force for social impact in Asia. The chosen candidate will be responsible for driving compelling campaigns, ensuring brand coherence across regional markets, and activating our flagship platforms such as the Impact Beyond Dialogues, Impact Beyond Summit, and key DBS Foundation programmes.If you're passionate about making a difference and have a strong background in marketing, we invite you to join our dynamic team and help us create a lasting impact beyondKey Responsibilities: 1.

DBS Foundation Advocacy Campaigns* Develop cohesive year-long advocacy and engagement campaigns that elevate the visibility and impact of the DBS Foundation and its focus areas in our 6 key markets (Singapore, Hong Kong, Taiwan, China, India and Indonesia).* This includes holistic brand and marketing efforts for our signature platforms: * Impact Beyond Awards, Dialogues and Summit* DBS Foundation Grant Programme* Portraits of Purpose (staff volunteerism)2. Brand Governance & Creative Integrity across the Region* Provide strategic marketing support for DBS Foundation programmes across key markets.* Share campaign frameworks, activation guides, and engagement tools that can be adapted and used locally.3. Content Development & Strategy * Mange end-to-end Content life cycle – from Strategy formulation, Editorial calendarisation, to production of multi-format content (video, articles, social, digital).* Independently produce simple content pieces (e.g., articles, social posts, EDMs), while managing agencies or partners for more complex, large-scale productions (e.g., videos, campaigns, research reports)."r;* Ensure storytelling is consistent, resonant, and aligned with DBS Foundation's voice and purpose.* Optimise, maintain, and publish content across digital platforms to meet annual performance targets and enhance audience engagement.* Maintain high standards of quality and consistency across all materials produced and published by the team.4. Events and Programme Marketing for all DBS Foundation Impact Programs, including signature platforms like Impact Beyond Dialogues and Summit* Collaborate with DBSF media and content leads (internal), and key program partners (external) to promote and amplify programs.* Lead marketing and audience engagement for flagship events such as the Impact Beyond Summit, Impact Beyond Dialogues, and other Foundation initiatives.* Support event marketing needs including pre-event publicity, on-ground branding, content capture and post-event amplification.5.

Advertising Media Management: * Ensure integration of content across different paid and owned media platforms.* Track, measure, and report the effectiveness of marketing campaigns and events to continuously improve and optimise marketing efforts. Requirements* Bachelor's degree in Marketing, Communications, Business, or a related field.* Proven experience in brand, marketing and content management.* Strong project management skills with the ability to handle multiple projects simultaneously.* Excellent communication and interpersonal skills; ability to copywrite a plus.* Demonstrated ability to work collaboratively across teams and departments.* Proficiency in digital marketing and media management.* Proficiency with various social media platforms including LinkedIn, Facebook, Instagram.* Deep experience in event planning and management.* Keen eye for design, attention to detail, and creative flair.* Strong analytical skills with the ability to track, measure, and report on marketing effectiveness.* Budget management experience. Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

Job Responsibilities:

• Assist in the planning and execution of various events, exhibitions, and marketing activations in Singapore.
• Support coordination with vendors and contractors for event setups, booth designs, and logistics.
• Help develop and prepare marketing collaterals to boost brand visibility.
• Assist in managing and coordinating with KOLs/influencers for marketing campaigns.
• Support the creation and scheduling of engaging content for social media platforms, including short-form videos.
• Provide administrative support to the marketing team, ensuring smooth operations.
• Learn to track event performance and contribute to post-event reports.
• Be a reliable team player, always ready to lend a hand and take on new challenges.

Job Requirements:

• A diploma or degree in Marketing, Communications, Events Management, or a related field.
• 0-2 years of experience in a marketing or events support role
• A hardworking and diligent individual with a strong desire to learn and grow.
• Excellent organizational skills and a keen eye for detail.
• Basic understanding of social media platforms and an interest in content creation.
• Proactive attitude, able to take initiative and follow through on tasks.

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format or please click on "Apply Now".

We regret only shortlisted candidates will be notified.

Important Note: Trust Recruit Pte Ltd is committed to safeguarding your personal data in accordance with the Personal Data Protection Act (PDPA).

Please read our privacy statement on our corporate website

Trust Recruit Pte Ltd

EA License No: 19C9950

EA Personnel: Lee Jun Siong (Johnson)

EA Personnel Reg No: R

• Brand Management Executive - Automotive @Pandan Road

• Expanding company's global footprint through the promotion and development of its brands.

• Sharing and updating product, pricing, and development information
• Liaising with stakeholders on new product developments and identifying business opportunities
• Monitoring market trends and gathering performance feedback on proprietary brand products
• Compiling data for analysis and preparing business plans
• Diploma/Degree in Business/Marketing with 3 years' in product planning/brand Mgmt/biz development
• Proficient in MS Office and perform data analyzing using ERP System e.g. SAP, Oracle
• Ability to conduct market research, analysing data, and presenting.

Interested applicants, send in your updated resume by clicking "Apply Now".

Lin Weikang

EA Personnel No: R

EA License No: 23C1894

Job Responsibilities:

• Assist in the planning and execution of various events, exhibitions, and marketing activations in Singapore.
• Support coordination with vendors and contractors for event setups, booth designs, and logistics.
• Help develop and prepare marketing collaterals to boost brand visibility.
• Assist in managing and coordinating with KOLs/influencers for marketing campaigns.
• Support the creation and scheduling of engaging content for social media platforms, including short-form videos.
• Provide administrative support to the marketing team, ensuring smooth operations.
• Learn to track event performance and contribute to post-event reports.
• Be a reliable team player, always ready to lend a hand and take on new challenges.

Job Requirements:

• A diploma or degree in Marketing, Communications, Events Management, or a related field.
• 0-2 years of experience in a marketing or events support role
• A hardworking and diligent individual with a strong desire to learn and grow.
• Excellent organizational skills and a keen eye for detail.
• Basic understanding of social media platforms and an interest in content creation.
• Proactive attitude, able to take initiative and follow through on tasks.

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format or please click on "Apply Now".

We regret only shortlisted candidates will be notified.

Important Note: Trust Recruit Pte Ltd is committed to safeguarding your personal data in accordance with the Personal Data Protection Act (PDPA).

Please read our privacy statement on our corporate website

Trust Recruit Pte Ltd

EA License No: 19C9950

EA Personnel: Lee Jun Siong (Johnson)

EA Personnel Reg No: R

WE TAKE YOU ABOVE BEYOND

Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.

Job Responsibilities

• Be the organizational center of projects – manage projects, problem solve, and lead flawless execution even when the path to executing deliverables is not set in stone as yet.
• Drives multi-channel brand program development, working with multi-disciplinary teams
• Collaborates to shape the big picture business and marketing context and ideas, as well as delivering on tactical executions with finesse
• Is a confident ambassador of our team to senior stakeholders, capable of consulting with leaders across departments, originating ideas & bringing the wider IR along the journey
• Advocates for the business internally, and keeps the agency team informed, focused, and enthused about the work and the business.
• Coordinate team meetings, working group sessions and internal stakeholder presentations.
• Monitors strategy, on-time/on-budget project performance and scope with agency partners & internal production teams and escalates as necessary
• Is the caretaker and watchdog of all collateral, signage, advertising, promotional materials, graphics and all other brand identity materials whether for on property, off-property or online use, etc. is "on brand" and conforms to our brand guidelines and style guide.
• Act as a unifying force across the entire organization, working closely with the marketing, comms & content teams, to translate well defined plans into effective, authentic branded communications & experiences
• Form meaningful relationships with people, being clear & approachable as this role must work with every department across the MBS ecosystem, from senior leadership to marketing, design, operations, customer service, sales, and distribution—to create a cohesive customer experience.
• Actively works to grow and develop the skills and abilities of junior staff
• Challenges direction, or the status quo, and seeks alternate perspectives and approaches in developing effective brand strategies.
• Evaluates the input and ideas of creative, media and strategic planning relative to strategy and MBS preferences.

Job Requirements
Education & Certification

• Bachelor's degree
Experience

• At least 5-7 year's experience with an brand organization or as a brand consultant, or related field
Other Prerequisites

• You have a deep understanding of the branding process, and the strategic management of all those involved.

• You love getting to know things intimately and getting under the skin of how everything & everyone works. This means spotting connections that others don't by looking for links between culture, futures and people

• You have an obsessive attention to detail when it comes to brand execution and understands the scale of operational delivery

• You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push our long-term brand vision into meaningful expressions that span the entire customer experience

• An ability to focus as well as multi-task, prone to see (and seek) solutions, not problems

• You are motivated to succeed as a team, not individual

• You are generous with your time and open with your thoughts. Above all, you derive joy in helping the many facets of a brand find their rightful place in the world.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

Job Responsibilities

• Be the organizational center of projects - manage projects, problem solve, and lead flawless execution even when the path to executing deliverables is not set in stone as yet.
• Drives multi-channel brand program development, working with multi-disciplinary teams
• Collaborates to shape the big picture business and marketing context and ideas, as well as delivering on tactical executions with finesse
• Is a confident ambassador of our team to senior stakeholders, capable of consulting with leaders across departments, originating ideas & bringing the wider IR along the journey
• Advocates for the business internally, and keeps the agency team informed, focused, and enthused about the work and the business.
• Coordinate team meetings, working group sessions and internal stakeholder presentations.
• Monitors strategy, on-time/on-budget project performance and scope with agency partners & internal production teams and escalates as necessary
• Is the caretaker and watchdog of all collateral, signage, advertising, promotional materials, graphics and all other brand identity materials whether for on property, off-property or online use, etc. is "on brand" and conforms to our brand guidelines and style guide.
• Act as a unifying force across the entire organization, working closely with the marketing, comms & content teams, to translate well defined plans into effective, authentic branded communications & experiences
• Form meaningful relationships with people, being clear & approachable as this role must work with every department across the MBS ecosystem, from senior leadership to marketing, design, operations, customer service, sales, and distribution-to create a cohesive customer experience.
• Actively works to grow and develop the skills and abilities of junior staff
• Challenges direction, or the status quo, and seeks alternate perspectives and approaches in developing effective brand strategies.
• Evaluates the input and ideas of creative, media and strategic planning relative to strategy and MBS preferences.

Job Requirements

Education & Certification

• Bachelor's degree

Experience

• At least 5-7 year's experience with an brand organization or as a brand consultant, or related field

Other Prerequisites

• You have a deep understanding of the branding process, and the strategic management of all those involved.
• You love getting to know things intimately and getting under the skin of how everything & everyone works. This means spotting connections that others don't by looking for links between culture, futures and people
• You have an obsessive attention to detail when it comes to brand execution and understands the scale of operational delivery
• You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push our long-term brand vision into meaningful expressions that span the entire customer experience
• An ability to focus as well as multi-task, prone to see (and seek) solutions, not problems
• You are motivated to succeed as a team, not individual
• You are generous with your time and open with your thoughts. Above all, you derive joy in helping the many facets of a brand find their rightful place in the world.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

Job Responsibilities:

• Assist in the planning and execution of various events, exhibitions, and marketing activations in Singapore.
• Support coordination with vendors and contractors for event setups, booth designs, and logistics.
• Help develop and prepare marketing collaterals to boost brand visibility.
• Assist in managing and coordinating with KOLs/influencers for marketing campaigns.
• Support the creation and scheduling of engaging content for social media platforms , including short-form videos.
• Provide administrative support to the marketing team, ensuring smooth operations.
• Learn to track event performance and contribute to post-event reports.
• Be a reliable team player, always ready to lend a hand and take on new challenges.

Job Requirements:

• A diploma or degree in Marketing, Communications, Events Management, or a related field.
• 0-2 years of experience in a marketing or events support role
• A hardworking and diligent individual with a strong desire to learn and grow.
• Excellent organizational skills and a keen eye for detail.
• Basic understanding of social media platforms and an interest in content creation.
• Proactive attitude, able to take initiative and follow through on tasks.

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format or please click on “Apply Now”.

We regret only shortlisted candidates will be notified.

Important Note: Trust Recruit Pte Ltd is committed to safeguarding your personal data in accordance with the Personal Data Protection Act (PDPA).

Please read our privacy statement on our corporate website

Trust Recruit Pte Ltd

EA License No: 19C9950

EA Personnel: Lee Jun Siong (Johnson)

EA Personnel Reg No: R