389 Marketing Strategy jobs in Singapore

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My client is seeking a GTM Product Marketing Lead (SaaS) in Singapore. This key role bridges Product, Sales, and Marketing to align offerings with regional needs, engage target audiences, and fuel growth. You’ll manage the full proposition lifecycle, from insights and positioning to go-to-market and optimisation, tailored to local dynamics.

Key Responsibilities:

• Proposition Strategy : Develop and execute compelling value propositions tied to regional customer needs, trends, and goals.
• GTM Strategy : Shape and launch go-to-market plans for products, market entries, and initiatives.
• Client Engagement : Tailor propositions, collaborating with Sales and account teams to win and grow business.
• Market Insights : Synthesise market data, customer feedback, and competitive analysis to refine propositions.
• Collaboration : Partner with Product, Sales, and Marketing for aligned campaigns and messaging; work with Platform teams to co-create market-fit products.
• Team Bridge : Connect Commercial and Platform teams, validating demand and co-creating solutions.
• Performance : Set KPIs, monitor proposition success, and deliver improvement insights.
• Sales Enablement : Arm Sales teams with narratives, tools, and training for customer wins.
• Launches : Lead regional proposition rollouts, managing plans, comms, and readiness.

Qualifications:

• 6-7+ years in proposition development, product marketing, or commercial strategy.
• Proven regional or market-facing success, ideally in B2B/B2B2C tech, financial services, travel, loyalty, or SaaS.
• Strong analytical skills for complex data and market insights.
• Excellent storytelling and stakeholder management.
• Knowledge of pricing, segmentation, and positioning.

Unfortunately, we are unable to sponsor an EP for this role.

Apply here or reach out at for more details :)

• Seniority level Not Applicable

• Employment type Full-time

• Job function Product Management and Marketing
• Industries Software Development

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Job Summary

• Lead Product Marketing for Business Inkjet Printers, focusing on achieving sales, profitability, and sustainability targets, along with successful new product launches.
• Ensure adherence to company systems and processes to maintain a professional and consistent business approach.

Key Responsibilities

Market Research

• Conduct market and environmental research to identify new opportunities.
• Convert consumer, competitor, and technology insights into strategic business actions.

Data Analysis

• Analyze quantitative and qualitative data to uncover trends.
• Use statistical tools to forecast impacts on sales and pricing.
• Evaluate marketing efforts through ROI and trend impact assessments.

Customer Intelligence

• Develop a deep understanding of consumer behavior and needs across various segments, including end users and channel partners.
• Perform segmentation analysis to align products and services with target markets.

Product Planning & Management

• Understand product specifications in detail.
• Define strategy and create roadmaps for product development.
• Monitor product performance and manage the product life cycle.

Pricing Strategy

• Assess and implement suitable pricing models.
• Adjust pricing strategies based on internal data and market dynamics.

Go-To-Market Strategy

• Build and execute market entry strategies for product lines.
• Plan and manage product launch schedules.
• Oversee campaign execution and performance.

Product Marketing & Support

• Develop marketing materials and sales tools.
• Equip the sales team with updated product and market insights.
• Measure and track the effectiveness of marketing campaigns.

New Product Launch

• Coordinate with internal teams and Japan HQ on new product rollouts.
• Prepare marketing assets such as brochures and digital content.
• Deliver training and product briefings to regional sales teams across Southeast Asia.

We regret only shortlisted candidates will be contacted. All applications will be handled confidentially. By submitting your application, you agree to the collection, use, retention, and disclosure of your personal information to prospective employers.

Wecruit Pte Ltd

EA License No. 20C0270

Posting Date: 16 Apr 2025

Location: Singapore (City Area), SG, 048624

Company: United Overseas Bank Ltd

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. Our history spans more than 80 years, guided by our values – Honorable, Enterprising, United and Committed.

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services.

This is a leadership role within our Group Retail Marketing, responsible for:

• Leading our group retail consumer marketing strategy across Malaysia, Thailand, Indonesia, and Vietnam.
• Transforming marketing thinking to capture opportunities using digital, AI, and machine learning.
• Ensuring governance and due process across all marketing functions with clear communications to clients.

The role will implement synergies and efficiencies across all markets in key areas:

• Marketing positioning and strategy for common products and services
• Digital Marketing / Performance Marketing / use of AI and other advanced technologies
• Alignment of Brand Corporate Identity and tone of Voice
• Reporting on effectiveness of marketing efforts
• Control and governance

Details:

• Lead the implementation of marketing best practices across all markets.
• Function as the digital subject matter expert to drive Performance Marketing outcomes.
• Maximise the efficiency of third-party agencies (creative and media).
• Work closely with the broader Group Retail marketing team and key stakeholders.
• Continually improve operational efficiency by reviewing processes and technology use.

• Demonstration of leadership qualities including critical thinking and senior executive presence.
• More than 12 years in a marketing role, preferably in financial services or media agencies.
• Able to think strategically and execute directly.
• Strong grasp of marketing strategy and managing agencies.
• Demonstrated experience in a Regional role is preferred.
• Excellent communication and presentation skills.
• Solid experience in performance marketing and marketing technology tools.

UOB is an equal opportunity employer. If you require any assistance or accommodations for the recruitment process, please inform us when you submit your online application.

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Location:

Singapore (City Area), SG, 048624

Company: United Overseas Bank Ltd

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

TheRetail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

The COO Office has Business Risk & Control teams across various risk types, acting as safeguard for the business

This is a leadership role within our Group Retail Marketing, and is responsible for three vital parts of our marketing function:
• To lead our group retail consumer marketing strategy as we expand our ambitions beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam.
• To transform our marketing thinking beyond the traditional in order to capture the opportunities using digital, AI and machine learning.
• To ensure governance and due process across all our marketing functions, ensuring clear, responsible and engaging communications to all our clients.

The role will be responsible for the implementation synergies and efficiencies across all Singapore, Malaysia, Thailand, Indonesia and Vietnam. These synergies, strategic and executional alignments will be in key areas of:

• Marketing positioning and strategy for common products and services
• Digital Marketing / Performance Marketing / use of AI and other advanced technologies to improve productivity, scale and relevance.
• Alignment of Brand Corporate Identity and tone of Voice
• Reporting on effectiveness of marketing efforts
• Control and governance

Details:

• This role will lead the implementation of marketing best practices across all markets, drive adherence to marketing guidelines and the standardisation of common marketing processes and practices to extract strong return on investment of marketing dollars.

• The role will also function as the digital subject matter expert to drive Performance Marketing outcomes for PFS by leveraging UOB’s investment in marketing technology and driving adoption within the marketing teams so that marketing can deliver tangible business outcomes from their marketing investment as well as to improve marketing productivity and efficiencies both within the function and with our external advertising partners.

• This also includes maximising the efficiency and effectiveness of third-party agencies (creative and media)

• Work closely with the broader Group Retail marketing team and key stakeholders in the digital and retail space (marketing, mobile and digital, business analytics, etc) and with key external media and media agency partners to deliver tangible business outcomes.

• This role will continually improve the operational efficiency of the marketing function by reviewing and improving processes and use of technology.

• These responsibilities will be achieved through an understanding of key business drivers, the process of campaign development and campaign management, budget management and controls, workload and capacity optimisation.

• Demonstration of leadership qualities including critical thinking, conceptual thinking and senior executive presence.
• More than 12 years in a marketing role. Financial services or media agency experience preferred
• Able to think strategically but also execute end-to-end directly and via local in-country marketing teams.
• Strong grasp of marketing strategy, managing agencies and internal partners.
• Demonstrated experience in a Regional role is preferred.
• Excellent communication and presentation skills.
• Ability to join the dots and engage across multiple stakeholders and navigate complex matrixes.
• Solid experience in performance marketing. Direct experience in using and implementing Marketing Technology tools such as the Adobe stack (AA/AT/AAM) or equivalent from other vendors, AppsFlyer and key media targeting tools from Google/FB.

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Join to apply for the Head of Regional Marketing Strategy and Martech , Group Retail role at UOB

Join to apply for the Head of Regional Marketing Strategy and Martech , Group Retail role at UOB

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About The Department

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.

Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

The COO Office has Business Risk & Control teams across various risk types, acting as safeguard for the business

Job Responsibilities

This is a leadership role within our Group Retail Marketing, and is responsible for three vital parts of our marketing function:

• To lead our group retail consumer marketing strategy as we expand our ambitions beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam.
• To transform our marketing thinking beyond the traditional in order to capture the opportunities using digital, AI and machine learning.
• To ensure governance and due process across all our marketing functions, ensuring clear, responsible and engaging communications to all our clients.
  
  

• Marketing positioning and strategy for common products and services
• Digital Marketing / Performance Marketing / use of AI and other advanced technologies to improve productivity, scale and relevance.
• Alignment of Brand Corporate Identity and tone of Voice
• Reporting on effectiveness of marketing efforts
• Control and governance
  
  

• This role will lead the implementation of marketing best practices across all markets, drive adherence to marketing guidelines and the standardisation of common marketing processes and practices to extract strong return on investment of marketing dollars.
• The role will also function as the digital subject matter expert to drive Performance Marketing outcomes for PFS by leveraging UOB’s investment in marketing technology and driving adoption within the marketing teams so that marketing can deliver tangible business outcomes from their marketing investment as well as to improve marketing productivity and efficiencies both within the function and with our external advertising partners.
• This also includes maximising the efficiency and effectiveness of third-party agencies (creative and media)
• Work closely with the broader Group Retail marketing team and key stakeholders in the digital and retail space (marketing, mobile and digital, business analytics, etc) and with key external media and media agency partners to deliver tangible business outcomes.
• This role will continually improve the operational efficiency of the marketing function by reviewing and improving processes and use of technology.
• These responsibilities will be achieved through an understanding of key business drivers, the process of campaign development and campaign management, budget management and controls, workload and capacity optimisation.
  
  

• Demonstration of leadership qualities including critical thinking, conceptual thinking and senior executive presence.
• More than 12 years in a marketing role. Financial services or media agency experience preferred
• Able to think strategically but also execute end-to-end directly and via local in-country marketing teams.
• Strong grasp of marketing strategy, managing agencies and internal partners.
• Demonstrated experience in a Regional role is preferred.
• Excellent communication and presentation skills.
• Ability to join the dots and engage across multiple stakeholders and navigate complex matrixes.
• Solid experience in performance marketing. Direct experience in using and implementing Marketing Technology tools such as the Adobe stack (AA/AT/AAM) or equivalent from other vendors, AppsFlyer and key media targeting tools from Google/FB.
  
  

• Seniority level Executive

• Employment type Full-time

• Job function Marketing and Sales
• Industries Banking and Financial Services

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Join to apply for the Associate Manager/Manager, Marketing Strategy & Analytics (Korean Speaking) (Bangkok Based, relocation provided) role at Agoda .

2 weeks ago Be among the first 25 applicants

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

We believe travel allows people to enjoy, learn, and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding, and happiness.

We are a skillful, driven, and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.

The Performance Marketing Team of Agoda is a world leader in online marketing. We are highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of our customers.

Our team includes analysts, marketing strategists, and data scientists from around the world. We foster a great learning environment where you will be able to learn and grow by working closely with experts from diverse backgrounds.

• Own and manage marketing spend with large Meta Search Engine (MSE) partners within and outside South Korea.
• Manage the commercial relationship with MSE partners, including terms, bidding, pricing strategies, and technical implementation.
• Coordinate with Bidding and Pricing teams to develop strategies that deliver expected ROIs and revenue growth.
• Track performance metrics and provide data-driven insights to improve results.
• Communicate results, ideas, and statistics effectively to stakeholders.
• Ensure proper implementation of Agoda APIs and technological innovations by advertisers.
• Understand the booking funnel, user experience, and conversion drivers between advertisers and Agoda.
• Build long-term relationships with advertisers to foster growth and opportunities.

• Bachelor's Degree in Computer Science, Statistics, Math, Engineering, Economics, or Finance.
• Fluent in English and Korean, with strong communication skills.
• Self-motivated with a proactive attitude.
• Analytical with strong logical thinking and problem-solving skills.
• Proficient in SQL, Tableau, and MS Excel.
• Excellent stakeholder communication and influence skills, including with senior management.
• Experience interacting with external senior-level executives is preferred.
• Strong analytical and statistical skills to derive insights and recommendations.

Proven track record in business development or account management within online marketing is a plus.

We are committed to diversity and equal opportunity employment. We do not accept unsolicited agency submissions. Your application will be kept on file for future opportunities unless you request removal.

Strategic Marketing Specialist – Asia Pacific
Location: Buona Vista
Regional Focus: Southeast Asia & South Asia
Function: Strategic Marketing | B2B | Growth & Innovation

Are you a strategic thinker with a passion for uncovering market opportunities and turning insights into impact? We are seeking a Strategic Marketing Specialist to lead B2B marketing initiatives and drive growth across the Asia Pacific region, with a focus on Southeast and South Asia.

This high-impact role combines market research, project leadership, and strategic competency development. You’ll work closely with both regional and global leadership teams to shape market strategies and commercialize innovation.

1. Market Research & Strategy

• Analyze macro trends, market shifts, and competitor movements.

• Identify and segment emerging market opportunities.

• Prioritize and recommend high-potential growth areas through robust targeting and positioning strategies.

2. Project Leadership

• Lead strategic projects in areas such as market development, product innovation, and new business models.

• Drive cross-functional teams through a structured innovation process (stage-gate).

3. Strategic Marketing Enablement

• Act as the regional competency leader in strategic marketing frameworks and tools.

• Train and coach teams on methodologies including:

  • Market sizing & segmentation

  • Value chain & customer VOC analysis

  • Financial modeling (NPV, IRR, break-even)

  • Value proposition and pricing development

  • Full 4P marketing strategy execution

• Develop and deploy custom marketing tools as needed.

• Minimum 3 years of experience in strategic marketing or business strategy roles.

• At least 5 years in a customer-facing capacity.

• Background in B2B industries — experience in materials science is a strong plus.

• MBA or equivalent qualification preferred.

• Strong analytical and strategic thinking abilities.

• Excellent verbal and written communication skills in global business English .

• Proven leadership in project and change management .

• Ability to lead in a virtual, cross-regional team environment (Americas, Europe, APAC).

• Willingness to travel 20–40% , including international travel.

This role is perfect for someone who enjoys blending data-driven strategy with practical execution, thrives in dynamic environments, and is ready to make an impact in the Asia Pacific region.

We regret that only shortlisted candidates will be notified.

Interested applicants kindly click on "apply now" and please send in your updated resume to

T Stephanie | R154888
People Profilers Pte Ltd | 10C3804
20 Cecil St, #08-09, PLUS Building, Singapore 049705

Strategic Marketing Specialist

• Work Location: Elementum (near Buona Vista MRT)
• Working hours: 9am-545pm (Mon-Fri)
• Salary: $4500 to $6500

Company is a global material science company with a mission to improve the environment and the quality of life throughout the world with its pioneering technology. Strategic Marketing Specialist – Asia Pacific is a competency leadership position for B2B strategic marketing, accountable for analyzing the market, identifying growth opportunities, and validating unique value propositions for company PVOH business with initial focus in Southeast Asia and South Asia region.

This role will be based in Company Asia Headquarter in Singapore and report to Head of Sales Asia Pacific, as well as receive functional guidance from Head of Global Marketing &Sales.

Responsibilities

1. Market Research

a. Analyze market trends.

i. Macro trend assessment

ii. Competitive analysis

b. Identify emerging and untapped growth opportunities.

i. Market segmentation

c. Prioritize opportunities and make business recommendations.

i. Targeting

ii. Positioning

2. Project Management

a. Lead assigned projects such as market development, new productdevelopment, or new business model development.

b. Lead cross-functional team to commercialize business through stage-gate

innovation management process

3. Competency leadership

a. Train and coach, the organization on key strategic marketing frameworks and

methodologies such as:

i. Market sizing

ii. Market segmentation

iii. Financial modeling (NPV, IRR models, break-even analysis)

iv. Value chain analysis

v. VOC analysis

vi. Value proposition development

vii. Value pricing

viii. 4P strategy

b. Develop tools, as needed.

c. Effective in virtual global team leadership (across Americas, Europe, and Asia Pacific)

Requirements:

• 3+ years’ experience in strategic marketing or strategy position.
• Experience in B2B material science company is a plus.
• 5+ years in customer facing position.
• MBA or equivalent degree/qualification.

Karen Lee Kai En Reg No: R22108159

The Supreme Hr Advisory Pte Ltd EA No: 14C7279