1,734 Marketing Strategy jobs in Singapore

• Lead quarterly and annual marketing planning cycles, connecting strategic business objectives with strategic and operational rigor.
• Partner with performance marketing and analytics team to extract performance reports and develop reporting frameworks that drive transparency and accountability.
• Partner with marcomm team to collate insights and drive continuous improvement.
• Oversee budget tracking, resource planning, and process optimization across marketing channels and initiatives
• Collaborate with finance to manage marketing budgets, forecast spend, and evaluate ROI.

• Embraces technology and champion the adoption of emerging tools and platforms, including AI, to drive innovation and operational agility.
• Support onboarding and enablement programs to build marketing capabilities and foster a high-performance culture.

• At least 7 years of experience in marketing operations, strategy, business analytics, or consulting.
• Strong analytical skills and outcomes-based mindset, with proficiency in Excel and data visualization tools (e.g., Tableau, Power BI); familiarity with SQL or BigQuery is a plus.
• Solid understanding of marketing funnels, campaign performance metrics, and ROI frameworks.
• Experience in consumer-facing, data-driven environments such as telecom, tech, or FMCG is preferred.

• Lead quarterly and annual marketing planning cycles, connecting strategic business objectives with strategic and operational rigor.
• Partner with performance marketing and analytics team to extract performance reports and develop reporting frameworks that drive transparency and accountability.
• Partner with marcomm team to collate insights and drive continuous improvement.
• Oversee budget tracking, resource planning, and process optimization across marketing channels and initiatives
• Collaborate with finance to manage marketing budgets, forecast spend, and evaluate ROI.

• Embraces technology and champion the adoption of emerging tools and platforms, including AI, to drive innovation and operational agility.
• Support onboarding and enablement programs to build marketing capabilities and foster a high-performance culture.

• At least 7 years of experience in marketing operations, strategy, business analytics, or consulting.
• Strong analytical skills and outcomes-based mindset, with proficiency in Excel and data visualization tools (e.g., Tableau, Power BI); familiarity with SQL or BigQuery is a plus.
• Solid understanding of marketing funnels, campaign performance metrics, and ROI frameworks.
• Experience in consumer-facing, data-driven environments such as telecom, tech, or FMCG is preferred.

Digital Marketing Strategist Role

As a Digital Marketing Strategist, you will be responsible for developing and executing creative ideas and marketing strategies to enhance the company's brand presence and social media footprint. Your role will involve conceptualizing innovative solutions to engage audiences and drive sales.

Key Responsibilities:

• Developing and implementing comprehensive digital marketing plans
• Conceptualizing engaging content across various social media platforms
• Photographing and videography for company content
• Designing graphics and editing videos for promotional purposes
• Creating banners, EDMs, and posters for advertising campaigns
• Managing ad spend and lead generation through recruitment and sales channels
• Improving Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
• Exploring new platforms and opportunities to expand the company's reach

Requirements:

• A minimum local diploma in marketing, design, or a related field
• At least 2 years of experience in digital marketing
• Creative yet appropriate ideas for social media presence
• Ability to identify areas of improvement in social media and execute them effectively
• Proficiency in designing tools such as Canva, Adobe, Premiere Pro, and Capcut
• Knowledgeable in leads generation or Facebook Ads Manager
• Able to meet deadlines, work independently, respond promptly, and efficiently
• 1 year contract renewal basis
• Must possess own laptop for work

Overview

We are looking for a Marketing Strategy Professional who is responsible for developing, implementing, and optimizing data-driven marketing strategies to drive business growth, enhance brand visibility, and achieve key organizational objectives. Core work scope spans multiple interconnected areas, as outlined below:

• Market & Audience Analysis

  Conduct comprehensive market research to identify industry trends, competitive landscapes, and consumer needs (e.g., via surveys, focus groups, and data analytics tools like Google Analytics or CRM platforms). Segment target audiences based on demographics, psychographics, and behavior to inform tailored strategy development.

• Strategy Development & Planning

  Design end-to-end marketing strategies aligned with business goals (e.g., increasing sales, expanding market share, or boosting customer retention). This includes defining positioning, messaging frameworks, and channel mix (e.g., digital marketing, social media, email campaigns, or traditional advertising) to maximize reach and engagement.

• Budget Management & Resource Allocation

  Collaborate with finance teams to set marketing budgets, prioritize initiatives, and allocate resources efficiently across channels. Monitor budget usage to ensure cost-effectiveness and adjust allocations based on performance metrics.

• Cross-Functional Collaboration

  Partner with internal teams (e.g., sales, product development, creative, and content) to align marketing strategies with product launches, sales targets, and brand guidelines. Coordinate with external vendors (e.g., agencies, influencers, or media partners) to execute campaigns and maintain consistent brand messaging.

• Campaign Execution & Oversight

  Oversee the implementation of marketing campaigns, ensuring adherence to timelines, quality standards, and strategy objectives. Troubleshoot execution challenges (e.g., delayed deliverables or channel performance gaps) to keep initiatives on track.

• Performance Measurement & Optimization

  Track key performance indicators (KPIs) such as conversion rates, customer acquisition cost (CAC), return on investment (ROI), and brand awareness. Analyze campaign data to identify strengths, weaknesses, and opportunities for improvement; refine strategies iteratively to enhance results.

• Trend Monitoring & Innovation

  Stay updated on emerging marketing technologies (e.g., AI-driven personalization tools, social media algorithms) and industry best practices. Propose innovative approaches (e.g., experiential marketing, influencer partnerships) to keep the brand competitive and resonate with evolving consumer preferences.

• Reporting & Stakeholder Communication

  Prepare regular performance reports (e.g., monthly or quarterly) to communicate progress, insights, and recommendations to senior leadership and stakeholders. Align strategy adjustments with feedback to ensure alignment with long-term business goals.

Position Overview

We're seeking a Marketing Strategy Intern to support our team in developing and executing strategic marketing initiatives with a focus on AI-enhanced solutions. This role offers a unique opportunity to learn how traditional marketing principles are being revolutionized through artificial intelligence applications while gaining hands-on experience in a dynamic agency environment.

Responsibilities

• Assist in researching market trends, competitor strategies, and emerging AI marketing technologies
• Support the development of marketing strategy presentations and client proposals
• Help gather and analyze marketing data to inform strategic recommendations
• Contribute to content creation for both traditional and AI-powered marketing campaigns
• Participate in brainstorming sessions for new marketing approaches and solutions
• Assist in monitoring campaign performance and preparing client reports
• Support project management for ongoing marketing strategy initiatives
• Attend client meetings to observe strategic discussions and implementation planning

Required Qualifications

• Currently pursuing or recently completed a diploma/degree in Marketing, Business, Communications, or related field
• Strong analytical thinking and problem-solving skills
• Excellent written and verbal communication abilities
• Proficiency with standard office software and collaboration tools
• Ability to manage multiple priorities in a fast-paced environment
• Keen attention to detail and commitment to high-quality work

Technical Marketing Skills

• Knowledge of Google Analytics 4 and Google Tag Manager
• Familiarity with Google Workspace and Microsoft Office suites
• Understanding of social media management tools (Hootsuite, Buffer, Later, etc.)
• Basic understanding of SEO principles and tools (SEMrush, Ahrefs, Moz)
• Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.)
• Basic knowledge of design tools (Canva, Adobe Creative Suite)
• Understanding of CRM systems (Salesforce, HubSpot, etc.)
• Familiarity with project management tools (Asana, Trello, )

Desired Skills & Attributes

• Genuine curiosity about artificial intelligence and its applications in marketing
• Passion for staying current with emerging marketing technologies and trends
• Interest in data analytics and its role in marketing decision-making
• Enthusiasm for how AI tools can enhance content creation, customer targeting, and campaign optimization
• Eagerness to learn about machine learning, natural language processing, and predictive analytics
• Creative mindset with the ability to think both strategically and tactically
• Self-motivated with a growth mindset and willingness to take on new challenges

What We Offer

• Hands-on learning at the cutting edge of marketing strategy and AI innovation
• Mentorship from experienced marketing strategists and AI specialists
• Exposure to diverse client projects across multiple industries
• Structured learning opportunities about AI marketing applications
• Possibility for future employment opportunities based on performance
• Collaborative, supportive work environment that values fresh perspectives

Job Types: Full-time, Part-time, Internship, Fresh graduate, Student job

Contract length: 6 months

Pay: $1, $1,400.00 per month

Expected hours: 44 per week

Benefits:

• Professional development
• Promotion to permanent employee

Work Location: In person

This role will be in a position to build StarHub's reputation and distinctive positioning in small and medium-sized business (SMB) sectors by defining the strategy, driving executions to raise brand awareness and developing B2B campaigns/marketing programs to generate leads among SMB customers (including business owners, decision-makers and start-up entrepreneurs) for products and services within the Consumer Business Group.

With a customer-first mindset, this role will champion the voice of SMB customers and establish StarHub as a business enabler/solutions provider for startups and SMBs. In addition, this individual will create and implement promotional events and programs that reinforces the brand positioning and awareness in minds of CBG customers. The incumbent will collaborate closely with cross-functional teams including Sales, Product and Go-to-Market to ensure alignment and progress toward shared business goals.

Job Responsibilities

Develop and implement marketing strategies and plans to increase awareness of StarHub as a SMB business enabler/solutions provider, to achieve sales targets and promote market growth

Plan and implement multi-channel campaigns to drive lead generation and customer acquisitions among SMBs, including paid media campaigns and email marketing

Work closely with the Digital Marketing team to ensure paid media campaign efficiencies and maximise ROI

Create, organize and manage virtual and in-person events, consumer and trade show participation to engage CBG customers

Develop and implement a compelling content strategy, creating and distributing sales enablement materials, relevant product and brand-related content including case studies and success stories to engage current and prospective customers through owned, paid and earned channels

Manage and optimize website content to effectively communicate our value proposition to SMBs and supports lead generation

Monitor and analyse business performance to ensure effectiveness of campaigns and optimize marketing strategies

Analyse customer insights, market and competitor intelligence to deliver recommendations that drive effective segmentation, and tailor strategies to address the unique needs of existing and new customers as well as identify opportunities in growth sectors

Identify and manage marketing partnerships that drive business targets and goals

Manage and allocate marketing budgets to ensure efficient use of resources

Qualifications

Bachelor's degree or equivalent preferably in Marketing, Mass Communications or Business Administration.

Over 8 years of experience in marketing with a focus on B2B/SMB marketing preferred

Proven expertise in developing and executing campaigns, cross-functional projects, and driving results

Strong written, verbal and non-verbal communications skills

Creative and analytical thinker

Experience with event management, content creation, campaign management

Excellent stakeholder management and communications skills

Thrive in managing multiple diverse projects under fast-paced conditions and shifting priorities

To APPLY NOW, click on Skye

What You'll Do:

• Champion emerging technologies (including AI) to drive innovation and agility
• Support onboarding and enablement to build a high-performance marketing culture
• Drive strategic planning, performance tracking, and operational excellence

What We're Looking For:

• 7+ years in marketing ops, strategy, analytics, or consulting
• Strong analytical mindset; Excel, Tableau/Power BI skills a must (SQL/BigQuery a plus)
• Deep understanding of marketing funnels, ROI, and campaign metrics
• Experience in fast-paced, consumer-driven industries (tech, telecom, FMCG)
• Strong communication and stakeholder management in matrixed setups

What's in It for You:

• Influence strategic marketing and commercial decisions
• Work cross-functionally with impact
• Be part of a bold, collaborative, tech-forward culture

Job Types: Full-time, Permanent

Benefits:

• Health insurance

The role requires strategic planning, innovative thinking, and effective execution to drive business objectives. A strong background in marketing with a proven track record of success is essential.

• Develop comprehensive marketing strategies that align with the company's goals.
• Conduct market research to identify trends and opportunities for growth.
• Collaborate with cross-functional teams to ensure successful go-to-market strategies.
• Lead and manage a team of marketing professionals to deliver results-driven campaigns.
• Manage budgets and track campaign effectiveness.
• Identify and develop new business opportunities through market analysis.

Requirements:

• Bachelor's Degree in Marketing or related field.
• At least 5 years of experience in marketing, preferably in a managerial role.
• Proven track record of delivering successful marketing campaigns.
• Strong analytical skills with expertise in digital marketing tools.
• Excellent communication and leadership skills.
• Regional travel may be required.

Preferred Skills:

• Experience with media, event, and design agencies.
• Knowledge of digital marketing analytics tools.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for career growth and professional development.
• Collaborative and dynamic work environment.

• Create and execute comprehensive marketing plans that align with business objectives.
• Develop and implement marketing campaigns across various channels, including digital, social media, and traditional marketing.
• Analyze market trends and consumer behavior to inform marketing strategies.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

• Bachelor's degree in Marketing or a related field.
• Minimum 5 years of experience in marketing strategy or a related field.
• Proven track record of success in developing and executing marketing campaigns.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.

• Competitive salary and benefits package.
• Ongoing training and development opportunities.
• A dynamic and supportive work environment.