624 Digital Marketing jobs in Singapore

Discover Your Future in Beauty with Carragheen

At Carragheen, we’ve been redefining beauty and wellness since 1999 — from leading Southeast Asia in professional eyelash extensions with our LashMagic brand, to being the exclusive distributor of the globally renowned BrowXenna. We're more than a salon — we're a one-stop beauty hub with a thriving training academy and a passionate, innovative team.

Join us if you're ready to grow your career in a fast-paced, trendsetting environment where beauty meets purpose.


Digital Marketing & Content Executive (Beauty & Wellness Focus)

Location : Singapore

Employment Type : Full-Time

Are you a dynamic and creative individual with a passion for beauty and wellness, eager to leverage cutting-edge tools to craft compelling digital experiences? We are seeking a Digital Marketing & Content Executive to spearhead the digital presence for our two established beauty and wellness brands. This role demands a blend of strategic thinking, artistic flair, and technological savvy, as you will drive brand visibility, generate leads, and foster customer loyalty through innovative marketing initiatives.


Why Join Carragheen?

At Carragheen, we believe in empowering our team with the latest tools and fostering a culture of continuous learning and creativity. This role is unique because it places a significant emphasis on proficiency in Generative AI tools (e.g., ChatGPT, Gemini, Canva Magic Studio, CapCut AI, AI Studios, Yoast, etc). We are looking for someone who can harness these technologies to streamline content creation, enhance efficiency, and ensure our brands remain at the forefront of industry trends.

This role is ideal for a professional who:

● Possesses exceptional attention to detail , ensuring all content is accurate and brand-aligned.

● Demonstrates a strong aesthetic sense , with a natural ability to visually communicate the essence of beauty and wellness.

● Excels at time management and independent work , transforming creative ideas into impactful marketing outcomes.

Key Responsibilities

As our Digital Marketing & Content Executive, you will be instrumental in shaping our digital narrative:

● Strategic Marketing & Campaign Management : Plan and execute comprehensive digital marketing strategies across all platforms (Instagram, Facebook, Tiktok, Google), aligning with company KPIs to enhance brand exposure, drive lead generation, and boost revenue.

● AI-Powered Content Creation : Lead the ideation, creation, and publishing of engaging, on-brand social media content, leveraging Generative AI tools for faster prototyping and production.

● Visual Storytelling (Photography & Videography) : Conceptualise, capture, and edit high-quality photography and videography assets in-house for various digital and retail communications.

● Graphic Design & Collateral Development : Design a wide range of online and offline marketing collaterals, including brochures, digital advertisements, and training materials, ensuring consistency with brand guidelines.

● Website Management & SEO : Regularly update and maintain the company's website (Wordpress) to enhance brand awareness, improve positive exposure, and implement basic SEO strategies to improve organic search visibility.

● Performance Analysis & Reporting : Consolidate data and provide weekly analytical reports on the effectiveness of all marketing activities, offering insights for continuous improvement.

● KOL & Partnership Management : Connect with, manage, and nurture relationships with existing Key Opinion Leaders (KOLs) and explore new strategic partnerships to expand marketing opportunities.

● Cross-Functional Collaboration : Work closely with internal teams to gather customer insights, feedback, and product information to inform marketing strategies.

Who You Are

You are an ideal candidate if you:

● Are highly proficient and enthusiastic about utilising AI-powered tools (e.g., ChatGPT, Gemini, Canva Magic Studio, CapCut AI, AI Studios, etc) for efficient content creation and ideation.

● Possess a strong and refined aesthetic eye for beauty and design , with a portfolio that showcases your ability to translate brand identity into compelling visuals.

● Are highly organised, structured, and capable of managing multiple tasks and priorities effectively in a fast-paced environment.

● Have a proven track record in managing and growing social media platforms, understanding current trends and engagement strategies.

● Are resourceful, proactive, tech-savvy, and possess a strong sense of responsibility in delivering high-quality work.

● Have working knowledge in SEO/SEM strategies, keyword research using AI-powered tools (e.g. Keyword Planner, Yoast, etc) and their application to digital content.

● Demonstrate a clear understanding of balancing captivating brand visuals with measurable marketing objectives.

Requirements

● Education : Minimum Diploma or Degree in Marketing, Communications, Visual Design, or a related field.

● Experience : At least 2-3 years of demonstrable working experience in digital marketing, social media management, or visual design roles, preferably within the beauty or lifestyle industry.

● Portfolio : A solid and diverse portfolio showcasing your expertise in design, video production, and content creation.

● Technical Proficiency : Expert-level proficiency in Canva, Adobe Creative Suite (Premiere Pro, After Effects, Photoshop), and Elementor for website management.

● Soft Skills : Strong interpersonal skills, a positive attitude, and a collaborative team player.

You will be joining a fast-growing skincare and wellness brand that is dedicated to providing impactful solutions in the beauty and medical aesthetics industry. With a focus on innovation and enhancing customer experience, we are now looking to expand our digital presence and performance-driven marketing efforts.As a Fractional Chief Marketing Officer (CMO) or Digital Marketing Head with a minimum of 10 years of experience, particularly in skincare, wellness, or medical aesthetics, you will play a crucial strategic role in driving customer acquisition, enhancing brand visibility, and maximizing ROI across all digital platforms.Your responsibilities will include developing and executing the digital marketing strategy encompassing paid media, performance marketing, CRM, SEO, and organic growth. You will be overseeing acquisition and retention strategies with a primary emphasis on ROI, planning and scaling paid campaigns across various platforms such as Meta, Google, YouTube, and affiliates, and focusing on driving D2C revenue and customer lifetime value through performance-driven initiatives. Additionally, you will lead and guide a team (internal/external) across paid, organic, and content functions, collaborate with product and creative teams to ensure consistent brand messaging, utilize analytics to optimize customer funnels and campaign performance continuously, and manage digital marketing budgets effectively across different channels. Staying updated on the latest trends in the skincare, wellness, and medical aesthetics digital landscape will also be a key aspect of your role.The ideal candidate will have a minimum of 10 years of experience in digital marketing, with a track record of holding leadership positions. Previous experience in skincare, wellness, beauty, or medical aesthetics is mandatory. A strong background in performance marketing, customer acquisition, and CRM is essential, along with hands-on experience in managing paid channels such as Meta, Google, and YouTube. Proficiency in D2C funnels, customer segmentation, and retention strategies is necessary, coupled with strategic thinking abilities, excellent analytical skills, and a focus on ROI-driven decision-making. You should be capable of working independently in a fractional leadership role and possess experience in team leadership and stakeholder management.,

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Job Description:

As a Digital Marketer is responsible for planning, implementing, and managing online marketing campaigns to promote a company’s products or services. They leverage digital channels such as social media, email, search engines, and websites to enhance brand awareness, drive traffic, and generate leads or sales.

Key Responsibilities:

Digital Strategy & Campaign Management Develop and execute digital marketing strategies to achieve business goals.
Plan and manage online advertising campaigns (Google Ads, social media ads, etc.).
Analyze market trends and customer insights to optimize campaigns.

Social Media Marketing Create and manage content across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
Engage with audiences and monitor social media performance.
Develop influencer partnerships and collaborations.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Optimize website content for search engines to improve rankings.
Conduct keyword research and apply SEO best practices.
Manage PPC (pay-per-click) campaigns to drive traffic and conversions.

Content Marketing Create and distribute engaging blog posts, videos, emails, and infographics.
Develop email marketing campaigns and newsletters.
Ensure content aligns with brand voice and marketing goals.

Analytics & Performance Tracking Use tools like Google Analytics, Facebook Insights, and other platforms to track campaign performance.
Generate reports on website traffic, conversion rates, and ROI.
Make data-driven decisions to optimize marketing efforts.

Job Requirements:

Education & Experience: Bachelor’s degree in Marketing, Business, Communications, or a related field.
1-3 years of experience in digital marketing or related roles.
Certifications in Google Ads, Facebook Blueprint, or HubSpot (preferred).

Skills & Competencies: Strong knowledge of SEO, PPC, email marketing, and social media strategies.
Experience with digital marketing tools like Google Ads, Meta Business Suite, SEMrush, and Mailchimp.
Proficiency in content creation, copywriting, and graphic design basics (Canva, Photoshop, etc.).
Analytical mindset with experience using Google Analytics and other tracking tools.
Ability to manage multiple projects and meet deadlines.

Personal Qualities: Creative thinker with a passion for digital trends.
Strong problem-solving and decision-making skills.
Excellent communication and teamwork abilities.
Self-motivated and results-driven

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This is a full-time remote role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for planning and executing digital marketing campaigns, managing social media accounts, analyzing web analytics, and developing online marketing strategies. Day-to-day tasks will include monitoring performance metrics, optimizing campaigns, and communicating with stakeholders to ensure marketing goals are achieved.

Qualifications

• Skills in Social Media Marketing and Digital Marketing
• Experience with Web Analytics and Online Marketing
• Excellent analytical and problem-solving abilities
• Ability to work independently and as part of a team
• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in a similar role is a plus

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Marketing Services

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Co-Founder Welcome – Digital Marketing Specialist

We are seeking a Digital Marketing Specialist to join us as a Co-Founder . This individual should possess deep expertise in digital marketing and hands-on experience across various online channels and tools. If you’re passionate about driving growth and innovation, we welcome you to be part of our leadership team.

Responsibilities:

• Stay up to date with the latest digital marketing trends and tools
• Manage and analyze marketing insights and data
• Plan, execute, and supervise digital marketing campaigns
• Oversee customer relationship management (CRM) strategies
• Manage and optimize the company website for performance and user experience
• Optimize social media pages and content strategies
• Track website traffic, engagement, and key performance metrics
• Continuously improve website performance through SEO and content optimization
• Develop and suggest strategies to improve ROI (Return on Investment)
• Prepare and present marketing performance reports to management and stakeholders
• Lead and supervise the digital marketing team
• Propose creative and data-driven marketing ideas to clients

Skills & Qualifications:

• Excellent communication and interpersonal skills
• Strong leadership and team management capabilities
• Minimum 1–2 years of hands-on experience in digital marketing
• Analytical mindset with the ability to interpret data and make informed decisions
• Able to work effectively under pressure and meet deadlines
• Proficient in key marketing metrics and tools
• Solid knowledge of SEO and digital analytics

Location: Pasir Panjang

Hours: Mondays to Thursdays: 8:30am to 6pm; Fridays: 8:30am to 5:30pm

Contract: 11 months

Salary: $3450 per month

Job Scopes

• Design and develop marketing content including copies, graphics and videos, across diverse marketing distribution.
• Website maintenance - including programme call launch information, success stories, testimonials etc.
• Support programme calls with marketing activities (social media, ATL and BTL marketing)
• Engage programme problem owner and problem solver on success stories
• Plan and work with publishers on advertorials featuring success stories to attract corporates to programme
• Plan and execute media buys to drive upper funnel with the key objective of increasing top of mind awareness (e.g. social media, search ads, video ads etc)
• Compile weekly report on progress of campaigns using various metrics and competition analysis
• Maintain relationships with partners and publishers to ensure collaboration in promotional activities
• Liaise with suppliers and service providers to ensure proof is of good quality and in line with production specifications

Requirements:

• Background and relevant experience in marketing, business, design or equivalent
• Adaptable and comfortable working in a fast-paced environment
• Detail-oriented, organised, adapatable and able to multitask in a fast-paced environment
• Experience in organising events, running workshops and able to engage stakeholders comfortably

By submitting your resume, you consent to the collection, use, and disclosure of your personal information per ScienTec’s Privacy Policy (scientecconsulting.com/privacy-policy).

This authorizes us to:
Contact you about potential opportunities.
Delete personal data as it is not required at this application stage.

All applications will be processed with strict confidence. Only shortlisted candidates will be contacted.

Chee Yung Chen (Zack) - R23112910
ScienTec Consulting Pte Ltd (ScienTec Personnel) |11C5781

Discover Your Future in Beauty with Carragheen

At Carragheen, we’ve been redefining beauty and wellness since 1999 — from leading Southeast Asia in professional eyelash extensions with our LashMagic™ brand, to being the exclusive distributor of the globally renowned BrowXenna®. We're more than a salon — we're a one-stop beauty hub with a thriving training academy and a passionate, innovative team.

Join us if you're ready to grow your career in a fast-paced, trendsetting environment where beauty meets purpose.


Digital Marketing & Content Executive (Beauty & Wellness Focus)

Location : Singapore

Employment Type : Full-Time

Are you a dynamic and creative individual with a passion for beauty and wellness, eager to leverage cutting-edge tools to craft compelling digital experiences? We are seeking a Digital Marketing & Content Executive to spearhead the digital presence for our two established beauty and wellness brands. This role demands a blend of strategic thinking, artistic flair, and technological savvy, as you will drive brand visibility, generate leads, and foster customer loyalty through innovative marketing initiatives.


Why Join Carragheen?

At Carragheen, we believe in empowering our team with the latest tools and fostering a culture of continuous learning and creativity. This role is unique because it places a significant emphasis on proficiency in Generative AI tools (e.g., ChatGPT, Gemini, Canva Magic Studio, CapCut AI, AI Studios, Yoast, etc). We are looking for someone who can harness these technologies to streamline content creation, enhance efficiency, and ensure our brands remain at the forefront of industry trends.

This role is ideal for a professional who:

● Possesses exceptional attention to detail , ensuring all content is accurate and brand-aligned.

● Demonstrates a strong aesthetic sense , with a natural ability to visually communicate the essence of beauty and wellness.

● Excels at time management and independent work , transforming creative ideas into impactful marketing outcomes.

Key Responsibilities

As our Digital Marketing & Content Executive, you will be instrumental in shaping our digital narrative:

● Strategic Marketing & Campaign Management : Plan and execute comprehensive digital marketing strategies across all platforms (Instagram, Facebook, Tiktok, Google), aligning with company KPIs to enhance brand exposure, drive lead generation, and boost revenue.

● AI-Powered Content Creation : Lead the ideation, creation, and publishing of engaging, on-brand social media content, leveraging Generative AI tools for faster prototyping and production.

● Visual Storytelling (Photography & Videography) : Conceptualise, capture, and edit high-quality photography and videography assets in-house for various digital and retail communications.

● Graphic Design & Collateral Development : Design a wide range of online and offline marketing collaterals, including brochures, digital advertisements, and training materials, ensuring consistency with brand guidelines.

● Website Management & SEO : Regularly update and maintain the company's website (Wordpress) to enhance brand awareness, improve positive exposure, and implement basic SEO strategies to improve organic search visibility.

● Performance Analysis & Reporting : Consolidate data and provide weekly analytical reports on the effectiveness of all marketing activities, offering insights for continuous improvement.

● KOL & Partnership Management : Connect with, manage, and nurture relationships with existing Key Opinion Leaders (KOLs) and explore new strategic partnerships to expand marketing opportunities.

● Cross-Functional Collaboration : Work closely with internal teams to gather customer insights, feedback, and product information to inform marketing strategies.

Who You Are

You are an ideal candidate if you:

● Are highly proficient and enthusiastic about utilising AI-powered tools (e.g., ChatGPT, Gemini, Canva Magic Studio, CapCut AI, AI Studios, etc) for efficient content creation and ideation.

● Possess a strong and refined aesthetic eye for beauty and design , with a portfolio that showcases your ability to translate brand identity into compelling visuals.

● Are highly organised, structured, and capable of managing multiple tasks and priorities effectively in a fast-paced environment.

● Have a proven track record in managing and growing social media platforms, understanding current trends and engagement strategies.

● Are resourceful, proactive, tech-savvy, and possess a strong sense of responsibility in delivering high-quality work.

● Have working knowledge in SEO/SEM strategies, keyword research using AI-powered tools (e.g. Keyword Planner, Yoast, etc) and their application to digital content.

● Demonstrate a clear understanding of balancing captivating brand visuals with measurable marketing objectives.

Requirements

● Education : Minimum Diploma or Degree in Marketing, Communications, Visual Design, or a related field.

● Experience : At least 2-3 years of demonstrable working experience in digital marketing, social media management, or visual design roles, preferably within the beauty or lifestyle industry.

● Portfolio : A solid and diverse portfolio showcasing your expertise in design, video production, and content creation.

● Technical Proficiency : Expert-level proficiency in Canva, Adobe Creative Suite (Premiere Pro, After Effects, Photoshop), and Elementor for website management.

● Soft Skills : Strong interpersonal skills, a positive attitude, and a collaborative team player.

Job Description:

As a Digital Marketer is responsible for planning, implementing, and managing online marketing campaigns to promote a company’s products or services. They leverage digital channels such as social media, email, search engines, and websites to enhance brand awareness, drive traffic, and generate leads or sales.

Key Responsibilities:

Digital Strategy & Campaign Management Develop and execute digital marketing strategies to achieve business goals.
Plan and manage online advertising campaigns (Google Ads, social media ads, etc.).
Analyze market trends and customer insights to optimize campaigns.

Social Media Marketing Create and manage content across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
Engage with audiences and monitor social media performance.
Develop influencer partnerships and collaborations.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Optimize website content for search engines to improve rankings.
Conduct keyword research and apply SEO best practices.
Manage PPC (pay-per-click) campaigns to drive traffic and conversions.

Content Marketing Create and distribute engaging blog posts, videos, emails, and infographics.
Develop email marketing campaigns and newsletters.
Ensure content aligns with brand voice and marketing goals.

Analytics & Performance Tracking Use tools like Google Analytics, Facebook Insights, and other platforms to track campaign performance.
Generate reports on website traffic, conversion rates, and ROI.
Make data-driven decisions to optimize marketing efforts.

Job Requirements:

Education & Experience: Bachelor’s degree in Marketing, Business, Communications, or a related field.
1-3 years of experience in digital marketing or related roles.
Certifications in Google Ads, Facebook Blueprint, or HubSpot (preferred).

Skills & Competencies: Strong knowledge of SEO, PPC, email marketing, and social media strategies.
Experience with digital marketing tools like Google Ads, Meta Business Suite, SEMrush, and Mailchimp.
Proficiency in content creation, copywriting, and graphic design basics (Canva, Photoshop, etc.).
Analytical mindset with experience using Google Analytics and other tracking tools.
Ability to manage multiple projects and meet deadlines.

Personal Qualities: Creative thinker with a passion for digital trends.
Strong problem-solving and decision-making skills.
Excellent communication and teamwork abilities.
Self-motivated and results-driven

Job Responsibilities:

• Assist in the planning and implementation of marketing initiatives, including both online and offline campaigns.
• Manage and grow the company’s social media presence across platforms such as Instagram, Facebook, TikTok, and others.
• Coordinate with internal content and design teams to ensure timely delivery of marketing materials.
• Analyze the performance of marketing campaigns and provide actionable insights for continuous improvement.
• Prepare regular reports on marketing KPIs and propose optimization strategies based on data and trends.
• Support content creation efforts, including basic video editing or visual content preparation when needed.

Job Requirements:

• Proficiency in tools such as Adobe Premiere Pro, Final Cut Pro, After Effects, or similar video editing and design software.
• Minimum 1–2 years of relevant experience in marketing or digital media; candidates with a portfolio of successful campaigns will have an advantage.
• Strong written and verbal communication skills.
• Able to work independently as well as part of a team in a fast-paced environment.
• Knowledge of digital marketing analytics tools (e.g., Meta Ads Manager, Google Analytics) is a plus.

Benefits:

• 7 days annual leave (with 1-day yearly increment, capped at 14 days)
• 14 days sick leave (in line with MOM regulations)
• Performance-based bonus and/or 13th-month Annual Wage Supplement (AWS)