131 Brand Strategist jobs in Singapore

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As a Brand Strategist, you will be involved in every stage of the brand journey from discovery and research to positioning, naming and messaging. You will work closely with senior creatives and clients to develop strategic solutions that drive differentiation and meaning. This is a thinking role for someone who writes well, listens deeply, and believes in the power of thoughtful brands.

What You’ll Do:

• Conduct research and uncover insights through stakeholder interviews, market scans, and cultural context
• Develop brand strategies, positioning frameworks, brand architecture and naming solutions
• Articulate brand purpose, values, and narrative with clarity and nuance
• Collaborate closely with design and verbal teams to ensure strategic alignment
• Write decks and client-facing materials that are both purposeful and impactful
• Support workshops and strategic presentations for clients across sectors
• Contribute to internal intellectual property development and thought leadership

What You’ll Bring:

• 3–5 years of experience in branding, strategic communications, or consulting
• Strong research, analytical, writing and storytelling skills that you can turn insight into language
• Facilitate workshops and work sessions with clients across sectors
• Translate complex ideas into simple, compelling brand frameworks
• Collaborate closely with creatives to bring strategy to life in design and communications
• A structured mind with an eye for nuance and simplicity
• Confidence in presenting to clients and collaborating across disciplines
• Curiosity about culture, design, and how meaning is created in the modern world
• Experience in naming, tone of voice development, or public sector strategy work is a bonus

Why Join Us?

We are a close-knit branding team with a strong point of view which is purpose drives sustainable growth. We love working with clients who are creating real change in enterprise, society, education and environment. You will be part of a tight-knit team that values integrity, curiosity, and craft.

Send your CV, portfolio, and a short note on what excites you about this role.

Let’s create something extraordinary together.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Public Relations
• Industries Design Services

Referrals increase your chances of interviewing at SiliconPlus Communications Pte Ltd by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Get AI-powered advice on this job and more exclusive features.

As a Brand Strategist, you will be involved in every stage of the brand journey from discovery and research to positioning, naming and messaging. You will work closely with senior creatives and clients to develop strategic solutions that drive differentiation and meaning. This is a thinking role for someone who writes well, listens deeply, and believes in the power of thoughtful brands.

What You’ll Do:

• Conduct research and uncover insights through stakeholder interviews, market scans, and cultural context
• Develop brand strategies, positioning frameworks, brand architecture and naming solutions
• Articulate brand purpose, values, and narrative with clarity and nuance
• Collaborate closely with design and verbal teams to ensure strategic alignment
• Write decks and client-facing materials that are both purposeful and impactful
• Support workshops and strategic presentations for clients across sectors
• Contribute to internal intellectual property development and thought leadership

What You’ll Bring:

• 3–5 years of experience in branding, strategic communications, or consulting
• Strong research, analytical, writing and storytelling skills that you can turn insight into language
• Facilitate workshops and work sessions with clients across sectors
• Translate complex ideas into simple, compelling brand frameworks
• Collaborate closely with creatives to bring strategy to life in design and communications
• A structured mind with an eye for nuance and simplicity
• Confidence in presenting to clients and collaborating across disciplines
• Curiosity about culture, design, and how meaning is created in the modern world
• Experience in naming, tone of voice development, or public sector strategy work is a bonus

Why Join Us?

We are a close-knit branding team with a strong point of view which is purpose drives sustainable growth. We love working with clients who are creating real change in enterprise, society, education and environment. You will be part of a tight-knit team that values integrity, curiosity, and craft.

Send your CV, portfolio, and a short note on what excites you about this role.

Let’s create something extraordinary together.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Public Relations

• Industries

  Design Services

Referrals increase your chances of interviewing at SiliconPlus Communications Pte Ltd by 2x

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We’re Hiring: Brand Strategist

Let’s Connect!
If you’re looking for a career that combines growth, impact, and energy—this is it. Apply now or DM us to learn more. Let’s build something great together.

What You’ll Do
-Represent leading clients in face-to-face sales campaigns
-Drive customer acquisition and revenue growth
-Deliver engaging presentations.

Who You Are
-Driven, adaptable, and eager to learn
-No experience needed—just bring the hustle. We’ll train you!
-Ready to grow into leadership roles

Why Join Us
-Uncapped earning potential
-Regional & international travel opportunities
-Mentorship from industry leaders
-A fun, supportive team culture
-Fast-track career progression

DM us or apply now to level up your career.

We are seeking a skilled Brand Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing brand strategies that drive business growth and increase brand awareness.

Job Description:

1) Develop and execute a comprehensive brand strategy that drives growth, loyalty, and market differentiation.

2) Ensure cohesive visual identity, tone, and messaging across all marketing channels, adhering to established brand guidelines.

3) Craft and refine content strategies based on market trends, consumer behavior, and performance metrics to optimize effectiveness.

4) Oversee the implementation of successful marketing campaigns from conception to execution, ensuring alignment with business objectives.

5) Conduct thorough analysis and optimization of marketing and pricing strategies to drive business results.

6) Stay ahead of market trends, identifying opportunities for growth and innovation.

7) Other key responsibilities include:

a) Managing multiple projects simultaneously, prioritizing tasks and meeting deadlines.

b) Collaborating with cross-functional teams to align marketing efforts with overall business strategy.

c) Identifying areas for process improvement and implementing changes to enhance efficiency and productivity.

Requirements:

Fluent English language skills are mandatory. The ideal candidate will possess:

At least 5 years of experience in a similar role as a Marketing Manager in Singapore.

A Master's Degree or equivalent qualification.

Proficiency in additional languages such as Chinese or Korean is an asset but not required.

Key Skills:

• Lead Generation

• Budget Management

• Advertising

• Product Marketing

• Social Media

• Visual Identity

• Marketing Strategy

• Channel Management

• Content Marketing

• Project Management

• Digital Marketing

• SEO

• Pricing

• Brand Awareness

• A curious thinker you will be intrigued by all subjects, categories and cultures. You will be drive by a desire to fully understand the context of our clients business and the motivations and objectives that sit behind the brief.
• A skillful executer you will be proactive, with a deep understanding of the fundamentals of brand, creative and communications strategy, and the tools employed to deliver it.
• An expert communicator, you write with clarity, speak with conviction and present with confidence. You are able to engage people on all levels internally and externally. You will be able to talk knowledgably about your client’s industry and leverage your experience to drive richer conversations that unlock greater opportunities for the Lonsdale business.
• A client-oriented problem solver, you will be focused on providing the best solutions, while being flexible and adaptable enough to pivot during the process in response to situational changes.
• An engaging explorer, you will be up for anything, adopting a learning mindset in all tasks and phases of the project.
• A reliable team player, you will work to completes assignments in a timely manner, giving the project leader advance notice if you will have a problem meeting a deadline or not clear on what is expected from you.
• A team leader and mentor, you will bring people together and motivate them towards a common goal. You will also help define the individual goals of the team members and monitor their progress, guiding them to deliver against their objectives.

• Lead and/or contribute to the development of engaging brand experiences that deliver against the client goals and project objectives, including research, market insights, brand positioning, brand concept and creative development, and naming
• Have a working knowledge of brand communication elements relevant to client businesses; positioning, benefit, RTB, brand ideas, campaign ideas
• Articulate and present concepts and rationale to clients, facilitating creative brainstorms and strategic workshops, leading client presentations on project basis.
• Own and mine client relationships along with senior CST and creative to identify and convert farming opportunities
• Understand clients’ business objectives and branding strategy: Review brief from client, extract clear project objectives, pull out relevant insights as foundation for idea development.

• Build the Lonsdale strategic framework and tools for the Singapore office in conjunction with the MD.
• Proficient understanding of all strategic tools, able to populate tools in collaboration with senior CS team members.
• Refine and enhance strategy process and deliverables and support strategy training for the team, CST and creative as and when required.
• Assess the capabilities of the strategy team and make recommendations when required
• Actively participates in internal strategic reviews and work sessions, evaluating the deliverables through the lenses of the client strategic brief and expectations.
• Ensure that pitches are delivered on time and on scope, in partnership with CST and creative
• Working knowledge of Adobe software suite, able to design within a presentation template

• Embrace and display passion, curiosity and ability to sell Lonsdale capabilities (research, strategy, innovation, design, POS activations, digital/e-commerce, print- management, production, etc.)
• Engage and inspire the teams, and lead the discussions with a clear, strong POV
• Develop thought pieces, white papers and trend analysis
• Identify and attend industry relevant conferences, talks, events to network and build our prospect database