What Jobs are available for Brand Strategist in Singapore?

Key Responsibilities

• Develop and execute comprehensive brand strategies that align with business goals and market opportunities.
• Conduct market research, consumer insights, and competitive analysis to identify trends and inform strategy.
• Define and refine brand positioning, value propositions, messaging frameworks, and tone of voice.
• Collaborate with internal teams (marketing, product, creative, sales) to ensure consistent brand execution across all channels.
• Guide the development of brand guidelines and ensure their application across internal and external touchpoints.
• Monitor brand performance, audience perception, and engagement metrics; report on brand health and effectiveness.
• Lead or support brand campaigns, product launches, and rebranding initiatives as needed.
• Stay up to date with industry trends, branding best practices, and emerging platforms.

Requirements

• Polytechnic Diploma, A-Level Certificate, or Degree.
• Strong understanding of branding principles, positioning, and storytelling.
• Experience conducting and interpreting market research and consumer insights.
• Excellent written and verbal communication skills.
• Strategic thinker with creative problem-solving abilities.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Proficiency in using tools like Adobe Creative Suite, Figma, brand tracking tools, and/or analytics platforms is a plus.

Job Types: Full-time, Permanent, Fresh graduate

Pay: $2, $3,500.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: In person

As a Brand Strategist, you'll shape and define the brand direction for a fast-growing tech consultancy working across multiple markets and product categories.

You'll translate business and product goals into a clear, compelling brand narrative—supported by strong visual sensibility—to ensure consistency and impact across every touchpoint.

This is a full-time, permanent role based in Singapore.

• Define and evolve brand positioning, values, and messaging architecture across markets
• Develop brand strategies tailored to regional audiences, ensuring cultural and market relevance
• Partner with creative, design, and product teams to align on brand execution and consistency
• Create high-level visual concepts, moodboards, and design references to communicate strategy
• Conduct market and competitor analysis to identify insights and opportunities
• Support product launches and marketing campaigns with brand narrative and messaging frameworks
• Present brand strategies and creative direction to senior stakeholders and clients

• 7+ years' experience in brand strategy, preferably with multi-market or multi-product exposure
• Strong grasp of brand architecture, positioning, and storytelling frameworks
• Solid visual sensibility—able to translate strategy into creative direction
• Skilled in presentation (Keynote, PowerPoint) and concept-level design tools (Figma, Adobe Suite)
• Excellent communication, presentation, and stakeholder management skills
• Fluent in English and Chinese (spoken and written) for collaboration with internal and external stakeholders

• Experience in tech, gaming, or entertainment brands
• Familiarity with digital brand activation and omnichannel strategies
• Knowledge of customer research and analytics tools
• Proven ability to lead workshops or guide teams in brand thinking
• A curious, articulate, and collaborative approach to creative problem-solving

We're looking for a freelance brand strategist to ensure our brand is consistent and recognizable across every platform. You'll develop strategies that unify our tone, visuals, and logo usage while tailoring content direction to suit different audiences and age groups.

Key Responsibilities

• Audit current brand presence and identify gaps in consistency
• Standardize logo, tone, and visuals across all digital platforms
• Create clear brand guidelines and platform strategies
• Advise on content direction to improve reach and engagement
• Develop tailored strategies for recruitment campaigns targeting different age groups

Work Details

• Type: Freelance / Work from home
• Rate: $40–50 per hour
• Schedule: Flexible — work in your own time
• Location: Remote / Singapore-based preferred

We are seeking a highly motivated and skilled Digital Marketing Executive to join our team.

This role will be responsible for developing and implementing digital marketing campaigns across various social media platforms, with the goal of increasing brand awareness and enhancing our online presence.

The ideal candidate will have excellent communication skills, be able to work independently and as part of a team, and possess a strong understanding of digital marketing principles and strategies.

Key Responsibilities:

• Develop and execute digital marketing campaigns to increase engagement and interaction on social media platforms.
• Manage and create content for Facebook, Instagram, TikTok, and other social media channels.
• Monitor and analyze campaign performance to optimize results.
• Collaborate with cross-functional teams to ensure alignment and consistency in messaging.

Required Skills and Qualifications:

• Proven experience in digital marketing, preferably in a similar role.
• Strong understanding of social media platforms, including their features and capabilities.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.

Benefits:

• Competitive salary and benefits package.
• Opportunities for career growth and professional development.
• A dynamic and supportive work environment.

Other Administrative and Marketing Duties:

The successful candidate will also be responsible for performing other administrative and marketing duties as required. This may include but is not limited to:

• Providing monthly reports to management on campaign performance.
• Liaising with e-commerce platform vendors to negotiate business deals.

We are seeking a highly skilled Marketing Manager to lead our marketing and communications strategy. The ideal candidate will have a strong understanding of digital marketing and consumer behavior, as well as excellent project management and analytical skills.

• Develop and execute the overall marketing and communications strategy to align with business objectives.
• Position the organisation's brand identity, voice, and key messages consistently across all platforms.
• Set measurable KPIs for brand awareness, engagement, and campaign effectiveness.

Additional responsibilities include managing external agencies and vendors, leading internal and external communications, and overseeing the development of integrated marketing campaigns.

• Strong understanding of digital marketing and consumer behavior.
• Excellent project management and analytical skills.
• Effective communication and relationship-building abilities.
• Experience in managing external agencies and vendors.

• Design proficiency in software such as Canva, Illustrator, Photoshop, and WordPress.
• Bilingual proficiency in English and Chinese.
• Experience in the food and beverage industry is a plus.

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

Marketing Manager

The Marketing Manager is responsible for leading the brand's vision, strategy, and execution across retail, e-commerce, and dining experiences.

This role blends creative storytelling with data-driven performance, ensuring the brand grows its audience, drives sales, and delivers consistent, memorable customer experiences.

• Develop and own the annual marketing strategy, aligning storytelling, growth, and business objectives.
• Lead, mentor, and inspire the marketing team across Brand, Performance, and Creative functions.

We offer an innovative and dynamic environment where you can make a tangible impact in the FMCG industry.

Key Responsibilities:

• Develop and execute brand strategies to enhance brand equity and positioning across all sales channels.
• Ensure consistent brand messaging and alignment with our mission and values across all sales channels and distribution platforms.
• Partner with cross-functional teams to deliver cohesive, compelling brand experiences.
• Conduct regular competitor analysis and market research to track industry trends and consumer preferences.
• Assist in organizing brand events, activations, and sponsorships to drive brand visibility and engagement.

• Develop and implement integrated marketing campaigns across digital, traditional media, and point-of-sale channels, tailored to specific sales platforms.
• Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies to improve performance across all channels.
• Coordinate with external agencies, media partners, and influencers to create impactful marketing initiatives.
• Create compelling marketing materials optimized for various platforms.
• Manage partnerships with key influencers, thought leaders, and brand ambassadors to extend brand reach and engagement.

• Work closely with the sales team to ensure marketing initiatives effectively support the various platforms.
• Collaborate with retail sector counterparts to design and implement in-store promotions and campaigns that drive foot traffic and sales.
• Analyze sales performance data across channels, offering actionable insights for continuous improvement.
• Identify and explore new sales channels and distribution opportunities to increase market share.

• Lead content creation for websites, social media platforms, and other channels to ensure alignment with sales strategies for each channel.
• Manage social media content calendars, ensuring consistent engagement and driving sales across multiple platforms.
• Coordinate photo/video shoots for brand campaigns, product launches, and digital marketing content.

• Oversee the company's digital presence, ensuring alignment with sales objectives across various platforms.
• Implement SEO and SEM strategies to drive traffic and improve visibility across online sales channels.
• Track and report on KPIs for digital marketing, focusing on sales performance across various platforms.

  As a Marketing Manager, you will be responsible for developing and executing strategic marketing campaigns to drive revenue growth. You will work closely with internal teams and external vendors to ensure cohesive execution of campaigns and promotions.

  Key responsibilities include:

• Developing annual marketing calendars, identifying key dates, events, and opportunities to maximize revenue growth.
• Designing tactical promotions and campaigns, establishing clear milestones, budgets, and resource allocation plans.
• Formulating communication strategies and ensuring seamless dissemination of plans to internal teams and stakeholders.
• Continuously reviewing and adjusting strategies based on market trends, performance data, and business priorities.

  In addition, you will:

• Monitor and evaluate campaign performance using KPIs (e.g., ROI, engagement, conversion) and analytics tools.
• Collect and analyze data to generate actionable insights, providing recommendations for campaign adjustments and future strategies.
• Prepare post-campaign reports to highlight successes, challenges, and opportunities for improvement.
• Manage the end-to-end development of marketing materials (print/digital), including copywriting, design, fact-checking, and proofreading.
• Support ad-hoc projects and initiatives as directed by senior management.

  To succeed in this role, you will need:

• A Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing campaign management, preferably in a fast-paced, cross-functional environment.
• Proven ability to translate data insights into actionable strategies.
• Strong project management skills with expertise in budgeting, timeline management, and stakeholder coordination.
• Proficiency in analytics tools (e.g., Google Analytics) and Microsoft Office Suite.
• Excellent communication, editing, and presentation skills.

  We are looking for individuals with:

• An agile mindset with the ability to adapt to shifting priorities.
• Detail-oriented with a commitment to accuracy and brand consistency.
• Collaborative team player with leadership capabilities.

Seeking a Creative Innovator to Join Our Team

Our mission is to develop and execute bold, visually stunning campaigns that captivate audiences and drive results.

We foster a culture of diversity, equity, and inclusion, ensuring equal opportunities for all team members.

• Conceptualize and design world-class creative assets, including brand and experiential work.
• Develop and maintain flexible design systems, ensuring consistency across projects.
• Collaborate with creatives, producers, and clients to bring ideas to life.
• Oversee creative vision, ensuring projects meet visual and tonal expectations.

• Mastery of Adobe Creative Suite and Google Workspace, with bonus points for proficiency in AI tools.
• Diverse background in creative agencies, events, and environments.
• Strong understanding of tone, nuance, and luxury brand sensibilities.
• Excellent design eye and production management skills.
• Positive attitude, calm organization, and a sense of humor.