218 Brand Strategist jobs in Singapore

• Develop and lead comprehensive brand strategies for new and existing products or markets.
• Define and manage brand architecture to ensure a cohesive and logical portfolio.
• Conduct in-depth research to identify key market trends, competitive landscapes, and consumer insight and come out with clear, differentiated brand positioning and a compelling narrative that guides all creative and marketing efforts.
• Establish and maintain brand guidelines, ensuring consistency in messaging, tone of voice, and visual identity across all communication channels and markets.
• Partner with creative and product teams to produce high-level visual concepts, moodboards, and creative references that ensure brand consistency across design, content, and experience
• Utilize customer research and analytics tools to measure brand performance, track key metrics, and provide data-driven recommendations to optimize strategies and improve brand health.
• Collaborate closely with a wide range of teams, including product development, sales, marketing, and senior leadership, to ensure brand strategy is integrated into all business initiatives.

• Proven experience as a Brand Strategist, Brand Manager, or in a similar strategic marketing role with exposure in multi-market or multi-product experience.
• Ideally with strong background in Tech, Fintech , Gaming industries or related
• A strong portfolio demonstrating successful brand-building projects and strategic plans.
• Proficiency in presentation tools (e.g., Keynote, PowerPoint) and familiarity with design tools (e.g., Figma, Adobe Creative Suite) for concept-level work.

• Develop and lead comprehensive brand strategies for new and existing products or markets.
• Define and manage brand architecture to ensure a cohesive and logical portfolio.
• Conduct in-depth research to identify key market trends, competitive landscapes, and consumer insight and come out with clear, differentiated brand positioning and a compelling narrative that guides all creative and marketing efforts.
• Establish and maintain brand guidelines, ensuring consistency in messaging, tone of voice, and visual identity across all communication channels and markets.
• Partner with creative and product teams to produce high-level visual concepts, moodboards, and creative references that ensure brand consistency across design, content, and experience
• Utilize customer research and analytics tools to measure brand performance, track key metrics, and provide data-driven recommendations to optimize strategies and improve brand health.
• Collaborate closely with a wide range of teams, including product development, sales, marketing, and senior leadership, to ensure brand strategy is integrated into all business initiatives.

• Proven experience as a Brand Strategist, Brand Manager, or in a similar strategic marketing role with exposure in multi-market or multi-product experience.
• Ideally with strong background in Tech, Fintech , Gaming industries or related
• A strong portfolio demonstrating successful brand-building projects and strategic plans.
• Proficiency in presentation tools (e.g., Keynote, PowerPoint) and familiarity with design tools (e.g., Figma, Adobe Creative Suite) for concept-level work.

Overview

We have an exciting opportunity for a Senior Brand Strategist to join our Singapore Studio.

With a clear understanding of the role that creative strategy plays in inspiring visual and verbal identities, packaging design, key brand assets and beyond, you'll be an articulate thinker and an adaptable team player, and you’ll have plenty of consumer, luxury, market and brand insight into customer experience to bring to the team. When it comes to stats and figures, the right person for this role will have a natural ability to clarify, simplify and inspire, and you’ll be comfortable presenting your perspectives on brands and business with clients, too. Prior work with FMCG, beverages, or alcohol brands is highly valued.

So if this sounds like you and you’re ready for a new challenge, send us your CV/resumé today.

We develop localized quarterly/monthly marketing plans to ensure cultural relevance and high conversion rates.

User Growth & Acquisition

Through strategic partnerships with local schools, educational institutions, tuition centers, parent communities, and industry associations, we drive user growth through B2B2C models. We identify and negotiate cross-industry collaboration opportunities to expand brand reach.

Offline Events & Ground Promotion

We plan and execute offline pop-up events, education seminars, and parental workshops in key regions to build authentic brand-user connections and directly acquire high-quality users.

Key Responsibilities:

We are seeking a highly motivated and skilled Digital Marketing Executive to join our team.

This role will be responsible for developing and implementing digital marketing campaigns across various social media platforms, with the goal of increasing brand awareness and enhancing our online presence.

The ideal candidate will have excellent communication skills, be able to work independently and as part of a team, and possess a strong understanding of digital marketing principles and strategies.

Key Responsibilities:

• Develop and execute digital marketing campaigns to increase engagement and interaction on social media platforms.
• Manage and create content for Facebook, Instagram, TikTok, and other social media channels.
• Monitor and analyze campaign performance to optimize results.
• Collaborate with cross-functional teams to ensure alignment and consistency in messaging.

Required Skills and Qualifications:

• Proven experience in digital marketing, preferably in a similar role.
• Strong understanding of social media platforms, including their features and capabilities.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.

Benefits:

• Competitive salary and benefits package.
• Opportunities for career growth and professional development.
• A dynamic and supportive work environment.

Other Administrative and Marketing Duties:

The successful candidate will also be responsible for performing other administrative and marketing duties as required. This may include but is not limited to:

• Providing monthly reports to management on campaign performance.
• Liaising with e-commerce platform vendors to negotiate business deals.

As a Sr Brand Manager, you will lead the development and execution of brand strategies that drive business growth. Your expertise in market analysis, consumer insight, and strategic planning will be crucial in identifying key issues facing our business and building innovative solutions.

You will work closely with cross-functional teams to develop and implement marketing plans that meet business objectives. Your leadership skills will enable you to coach and develop junior team members, ensuring their growth and success within the brand team.

In addition to your brand management responsibilities, you will also lead transversal or cross-brand projects that align with overall business goals and objectives. This may involve working with other brand teams and functions to develop strategies and plans that meet these objectives.

Key Responsibilities:

1. Brand Strategy Development: Analyze market trends and consumer behavior to identify opportunities for growth and innovation.
2. Marketing Plan Execution: Develop and implement marketing plans that meet business objectives, working closely with cross-functional teams.
3. Team Leadership: Lead and develop junior team members, providing coaching and guidance to ensure their growth and success within the brand team.
4. Transversal Projects: Lead transversal or cross-brand projects that align with overall business goals and objectives.
5. Palatability & Sustainable Products: Work with PTC, TAG, and R&D teams to develop products that meet palatability and digestability targets, address new trends, and are cost competitive and sustainable by design.

Requirements:

• Strong background in market analysis, consumer insight, and strategic planning.
• Excellent leadership and coaching skills.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical and problem-solving skills.
• Familiarity with brand strategy development and marketing plan execution.

Marketing Managers oversee the development and execution of marketing strategies to meet business objectives. They work closely with cross-functional teams to ensure alignment and optimal results.

Key Responsibilities:

• Develop and implement comprehensive marketing plans, including market research, brand positioning, and campaign execution.
• Lead and manage a team of marketing professionals, providing guidance and support to achieve shared goals.
• Collaborate with sales and product teams to drive revenue growth and enhance customer engagement.
• Manage and optimize marketing budgets, allocating resources effectively to maximize ROI.
• Monitor and analyze market trends, competitor activity, and customer feedback to inform strategic decisions.

Required Skills and Qualifications:

• Degree in Marketing or related field (e.g., Mass Communications, Business Administration).
• Proven experience in marketing leadership roles, preferably in the relevant industry.
• Strong analytical and problem-solving skills, with expertise in data analysis and interpretation.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with stakeholders.
• Familiarity with marketing automation tools, CRM systems, and social media platforms.

Benefits:

We offer a competitive compensation package, including a base salary, bonus structure, and comprehensive benefits program.

Other Information:

As a Marketing Manager, you will be part of a dynamic and fast-paced team dedicated to delivering exceptional results. If you are a motivated and strategic marketer with a passion for innovation and growth, we encourage you to apply for this exciting opportunity.