185 Marketing Communications jobs in Singapore

Job Responsibilities

This role focuses on Content Management within Marketing Communications:-

• Deliver collaterals development for the casino marketing and RWS Casino Membership Program as directed by creative briefs

• Work with marketing agencies and stakeholders to ensure timely activation of marketing materials

• Update the communication program in line with the marketing calendar

• Ensure compliance with all company policies and procedures and regulatory requirements

• Update SOP to ensure compliance with all company policies and procedures and regulatory requirements as required

• Coordinate and organise the execution of the approved marketing plans within approved budget and timeline

• Ensure members listings are being filtered according to the approved criteria prior to the actual communications

• Generate reports for supervisor to analyze the effectiveness of marketing initiatives

• Work closely with business units to ensure the right information is being provided

• Work to improve the campaign automation, provide direction and assistance on the development of CXM and direct to consumer channels

• Liaise with respective departments and IT to ensure appropriate management and access to data to effectively deliver and progress communications strategies

• Optimise marketing messages to resonate with target audiences while adhering to regulatory requirements

• Execute direct marketing initiatives, leveraging CRM systems and digital platforms to effectively reach and engage guests

Job Requirements

• Meet the relevant Regulatory Authority's statutory requirement of minimum 21 years of age

• Bachelor’s degree in Marketing, Communications, or a related field

• Proven experience in content development and creative marketing

• Strong understanding of branding, messaging, and communications strategies

• Ability to work effectively under pressure and manage multiple projects with tight deadlines

• Excellent communication and stakeholder management skills.

• Experience in the gaming industry is a plus

• Proficiency with CRM systems and digital marketing platforms is desirable

• Cross-Functional Collaboration: Working with various teams across different functions (e.g., sales, product, creative) to deliver effective campaigns that bridges company’s goals
• Reporting and Analysis: Monitoring campaign performance, analyzing results, and providing reports to stakeholders.
• Be involved in all areas of marketing including, but not be limited to:
• Marketing Communications
• CRM
• Advertising and Promotions
• Branding
• Digital Marketing
• Event Management
• Community Management
• Commercial Partnership
• Collecting and analysing customer data to optimize customer relationship management strategies to enhance customer engagement, retention, and loyalty.
• Create and execute retention campaigns to maximise customer lifetime value that in turn drive the overall business growth.
• Support in any ad-hoc marketing activities as assigned by Manager.
  
  

• Exposure to diverse marketing functions — never a dull moment!
• Opportunity to work with cross-functional teams and external partners.
• Be part of a collaborative, energetic team that celebrates creativity and initiative.
• Work in an environment that encourages growth, learning and innovation.
• You'll have real impact — from ideation to execution, your contributions matter.
  
  

• Diploma/Degree in Marketing or equivalent qualification
• 2-3 years of relevant experiences from related industries such as FMCG/Retail brands preferred
• Solid experience in CRM programs or app application will be an advantage
• Social media and social media tools savvy
• Basic photography, copywriting and photo/video editing skills (Illustrator, Photoshop, After Effects etc) preferred
• Excellent command of English; both written and spoken to communicate with stakeholders
• Proficiency in Microsoft Office (Excel, Powerpoint, Word) applications
• Knowledge in SEO, SEM and Google Analytics is an advantage
• Display a great deal of creativity and problem solving skill
• Cheerful disposition with a good sense of humor
• Self-motivated, independent, team player and able to work under pressure
• Ability to multi task and work in a fast-paced environment
• Resourceful, meticulous and analytical
• Possess strong presentation, written and interpersonal skills

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An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

Make an Impact by

• To develop and execute marketing communications campaigns and Go-To-Market plans and oversee the 360-communication mix, including advertising, promotions and event management aligned to business objectives.
• To manage and execute new, non-traditional, marketing channels to achieve objectives of building brand awareness, shaping perceptions, and driving purchase behaviour, customer engagement, nurturing brand loyalty and drive new customer acquisition for Singtel’s Products and services.
• To develop new media and creative strategies and tactics across paid/owned/earned media touchpoints and analyze current strategies to track effectiveness, or achieve better conversion and performance
• To ensure Brand, business KPIs are met, delivered, optimised and to achieve goals
• To work with internal stakeholders: Product Marketing, Research, Sales and/or other business units to formulate, evaluate and execute effective go-to-market plans
• To liaise and manage external agencies including creative, digital, media and PR agencies, media owners and event companies and other vendors in the development of through-the-line campaigns that include advertising, websites, social media, content, promotions, sponsorships etc.
• To support in the planning and execution of events that includes sourcing, logistics, communication, and collaterals needed for brand, product and services launches.
• To keep abreast of marketing tracking trends and implement tools to track the effectiveness of our integrated marketing campaigns.
• To be involved in market and consumer research and have the ability to translate data and research insights into actionable strategies.
• To secure and manage allocated marketing budgets for various campaigns and activities.

Skills for Success

• Min Degree in Marketing and Communications, Business, Advertising, or Digital Marketing
• Experience handling and leading large campaigns in fast-paced marketing environment, either in Advertising or marketing agency/corporate environment
• Well versed in integrated marketing communications, creative development, media planning, digital marketing, copywriting.
• Experienced in communications development, campaign strategy and management
• Experienced in digital marketing / digital media
• Familiar with 360 marketing competencies
• Strong marketing, analytical and promotion skills
• Strong presentation, interpersonal and communication skills
• Strong problem solving and negotiation skills
• Strong event management and stakeholder management skills
• Highly motivated, proactive and results-driven
• A team player with strong project management skill with attention to detail

Rewards that Go Beyond

• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.

Role’s Scope:

• Strategic Communications Planning: Develop and execute innovative PR strategies tailored to diverse clients, aligning closely with business objectives and audience insights.
• Media Relations Excellence: Build and nurture strong media and influencer relationships, proactively pitching stories and managing inquiries to enhance brand visibility.
• Digital & Content Leadership: Oversee the creation and curation of impactful content across traditional and digital platforms, optimizing engagement through analytics-driven insights.
• Performance Analytics: Track, analyze, and present campaign results, offering actionable recommendations to continuously refine and improve strategies.

Role’s Requirements: Dynamic and Driven

• Exceptional verbal and written communication skills in English; Mandarin proficiency is a strong plus.
• Deep understanding of Singapore’s media ecosystem, including traditional, digital, and social platforms.
• Demonstrated capability in developing strategic content and managing successful media relations.
• Proficiency in Microsoft Office and familiarity with analytics and digital marketing tools.
• Degree in Communications, Journalism, Marketing, or a relevant discipline is a bonus.

2 days ago Be among the first 25 applicants

Job Summary

We are looking for an experienced and self-driven marketing professional to take full ownership of our marketing function in a dynamic affiliate marketing company.

Job Summary

We are looking for an experienced and self-driven marketing professional to take full ownership of our marketing function in a dynamic affiliate marketing company.

This is a standalone role reporting directly to management, where you will be trusted to plan, execute, and oversee all marketing initiatives — from social media and branding to events, podcasts, and partner engagement.

If you are highly organised, proactive, and capable of working independently without day-to-day supervision, this is the role for you.

Do note that this is a fully onsite role.

Key Responsibilities

• Social Media Management
• Publish at least one high-quality post per week across company social channels (LinkedIn, X/Twitter, Instagram, etc.).
• Maintain a running content calendar at least one month in advance.
• Align content with brand tone, company milestones, affiliate wins, and team culture.
• Conference & Event Planning
• Plan company conference attendance at least six months ahead.
• Research and book relevant events, coordinate ticket purchases, booth reservations, and key deadlines.
• Secure hotels/accommodation near venues and prepare marketing collaterals.
• Work with management on budget and timeline approvals.
• Company Branding Oversight
• Maintain visual and verbal brand consistency across all touchpoints (website, social, decks, emails, merchandise).
• Manage updates to the company deck, media kits, and other public-facing materials.
• Collaborate with designers or vendors to elevate brand presentation.
• Affiliate Partner Contests
• Plan and execute quarterly contests or incentive programs for affiliate partners.
• Coordinate with the Affiliate Team on mechanics, timelines, and prizes.
• Ensure promotional materials are well-designed and distributed on time.
• LinkedIn Profile Audit & Optimisation
• Conduct quarterly audits for all team members’ LinkedIn profiles.
• Ensure professional banners, profile images, and consistent branding.
• Support team members in building their personal brands and industry credibility.
• Company Podcast Management
• Manage podcast production from guest booking to publication.
• Coordinate interviews, oversee editing, and handle distribution with promotional assets.
• Top Offer Reporting
• Publish a monthly report on top-performing offers and market trends.
• Work with BI and Affiliate Teams to compile data and insights.
• Bi-Weekly Marketing Reports
• Submit status updates on all marketing initiatives, calendars, deadlines, and cross-team updates.
• Annual Company Trip Planning
• Lead planning for the annual team trip, from destination sourcing to activity coordination.
• Gather team input to ensure the trip supports culture and morale.
  
  

• Diploma/Degree in Marketing, Communications, or a related field.
• At least 4 years of relevant marketing experience, preferably in a role with both strategic and execution responsibilities.
• Strong track record in social media management, event marketing, branding, and content creation.
• Proficiency with marketing tools (e.g., Canva, Adobe Creative Suite, Meta Business Suite, Google Analytics).
• Excellent communication, project management, and organisational skills.
• Able to work independently with minimal supervision.
• Experience in affiliate marketing is an advantage.
• Only shortlisted candidates will be notified

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Advertising Services

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We are looking for a suitable candidate to manage a full scale rewards programme which includes the management of membership acquisition, cross partnerships, integrated membership marketing, data analysis and budget management.

The candidate will:

• Be the key custodian in providing direction for and managing the loyalty programme with a focus on driving acquisition, retention and spend conversion at the mall(s)

• Develop acquisition and retention strategies, and member engagement programmes to provide members a thoughtful, engaging and seamless experience

• Design and deliver end-to-end marketing campaigns that span functions such as brand management, partnerships and integrated marketing

• Secure and manage affiliate partnerships and sponsorships to lead value creation propositions by leveraging analytic insights of the database

• Manage and monitor 360 feedback from members and stakeholders alike

• Collaborate with various teams and stakeholders to execute efforts and maximize effectiveness

• Build statistical models and derive insights from structured data to translate into best practices

• Monitor market trends and react using all the tools available to stay ahead and relevant

• Manage the full loyalty budget, ensuring compliance with processes and ROIs

Requirements

• Degree in Marketing or equivalent, with a minimum 3 to 5 years of relevant experience in managing full-scale loyalty programme(s) and a small team

• Has a track record of securing and managing an affiliate partnership network

• Possesses detailed knowledge of integrated marketing disciplines

• Articulated and with strong communication skills to liaise with stakeholders across different levels

• Possesses a getting-things-done drive on top of a can-do attitude

• Able to work independently and under pressure in a fast-paced environment

• Strong stakeholder management skills to leverage knowledge potential across teams and develop synergies

• Preferably possesses past experience in data analysis and deep learning

Who We Are

Sitting in the heart of the Marina Bay with panoramic views of the city skyline, PARKROYAL COLLECTION Marina Bay, Singapore is the country's first Garden-in-a-Hotel. Driven by a passion for life, PARKROYAL COLLECTION’s iconic lifestyle luxury properties enrich a sense of well-being with its iconic biophilic design, eco-wellness and sustainability offerings, delivering inspiring experiences.

Operated by the Pan Pacific Hotels Group, PARKROYAL COLLECTION Hotels & Resorts has an expanding footprint of sustainable hotels, with a current network comprising PARKROYAL COLLECTION Kuala Lumpur, Malaysia; PARKROYAL COLLECTION Marina Bay, Singapore; and PARKROYAL COLLECTION Pickering, Singapore.

It is an exciting time to join the team as we continue to elevate, refresh and redefine how we position and market PARKROYAL COLLECTION Marina Bay, Singapore both internationally and locally. If you’re passionate about how hospitality makes an impact on our valued guests, fellow team members, the community and our planet, you may be who we’re looking for.

About the Role and Key Responsibilities

Based in PARKROYAL COLLECTION Marina Bay, Singapore, the Marketing Communications Manager assists in developing, elevating and bringing to life the hotel’s sustainable hospitality brand in inspiring ways to excellent standards. This role reports to the Director of Marketing Communications and works hand-in-hand with the Marketing Communications team.

Responsibilities include:

• Integrated Marketing Planning and Campaigns – Assists the Marketing Communications Director in developing and executing hotel-wide integrated marketing strategies to drive business goals, from rooms to F&B to Meetings & Events to Weddings to Wellness & Spa offerings, on an always-on and campaign basis throughout the year.
• Paid Advertisements and Digital Advertising – Responsible for securing publicity and visibility for the hotel to the hotel’s target audience through paid activities both offline and online, where the latter works closely with the digital corporate team on SEM, SEO, PPC, display ads to drive conversions.
• F&B – Assists in marketing one of the hotel’s top performing F&B outlets and works closely with the culinary and F&B team, from agency management to media engagement to collaboration events to elevate the establishment’s brand, visibility and revenue.
• Commercial Partner – Work closely with commercial, revenue, F&B teams on tactical bank partnerships, room packages, sales support.
• Sustainability – Regularly conduct Sustainable Hotel Tours with external groups. Participate in the hotel’s sustainability programmes and promote the hotel’s sustainability philosophy to existing and potential guests.
• Awards, CSR, Brand Partnerships and Sponsorships – Assist with award submissions, external partner engagements and sponsorship requests.
• Other Shared Team Responsibilities – Support media/influencer tastings/stays/drops, facilitating filming requests, content development for videos/photos, supporting hotel-wide requests on communication materials/collaterals for all guest-facing touchpoints, embarking on special campaigns and projects where needed.

Stakeholders:

• Internal Marketing Communications team members
• Internal Hotel Teams including F&B and its outlets from Culinary, Commercial, Catering Sales, Front Office, Housekeeping, Spa, Management Team
• Internal Corporate Marketing teams – Brand, Digital, Social, Communications
• External PR agencies
• External content creators, influencers, media, community

Who We’re Looking For

• Minimally 6-8 years of working experience in integrated marketing and communications, preferably in hospitality, F&B, travel and lifestyle sectors.
• Minimum Diploma in Marketing, Business Communications or related fields from a recognised tertiary institution.
• Added advantage as a proficient Mandarin writer and speaker.
• Strategic thinker, excellent verbal and written communication skills, collaborative team player, proactive and resourceful, problem solver, possesses a good attitude.
• Keeps up-to-date with industry trends, platform updates, technologies, best practices, competitor activity.

Marketing Communications Specialist page is loadedMarketing Communications Specialist Apply locations Singapore, SG-AIA Singapore time type Full time posted on Posted Today job requisition id JR-59837

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Responsibilities

• Conceptualise, develop and execute end-to-end integrated marketing campaigns to achieve business objectives
• Develop, launch and optimise ROI-driven advertising campaigns across the digital landscape including search, social, display, mobile and other online marketing channels
• Work closely with internal stakeholders to develop the right customer propositions for products and ensure consistent delivery of messaging across all customers' communication touch points
• Monitor and review effectiveness of integrated marketing campaigns and any other marketing initiatives for optimised results
• Work closely with Campaign Managers to develop the right campaign proposition for different customer segments and ensure consistent delivery of messaging across all customers’ touch points
• Lead and develop effective online and offline product/campaign marketing assets and ensure timely implementation of campaigns
• Conduct propositions/ideas/concepts testing with customers and distribution channels
• Proactively find opportunities within the marketplace and stay on top of industry and market trends to generate new ideas and ensure effectiveness of customer propositions
• Use data and insights to drive marketing decisions and refresh customer propositions to optimise results
• Ensure all marketing materials are compliant and applicable with regulatory requirements
• Manage the day-to-day operational activities associated with all marketing efforts, including project management, creative development, cross functional implementation, campaign analysis, tracking and reporting as necessary
• Work closely with key internal and external stakeholders including vendors, creative and media agencies for all aspects of campaigns

Educational/Minimum Job Requirements:

• At least 5 years’ proven track record in managing and executing integrated marketing communication campaigns with minimum guidance
• Good understanding or prior experience in the Insurance or Financial Services industry will be an added advantage
• Obsess about customers, constantly listen, engage, and act for their benefit
• Ability to think big, work independently and have curiosity to discover ways to enable business outcomes
• Self-driven, good team player and proactive with excellent project management skills, strong relationship management and attention to details
• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
• Strong communication and analytical skills
• Good understanding of the insurance or financial products
• Aptitude for aesthetics and content writing is a plus

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

At AIA, we don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives, build healthier societies and cultivate healthier environments that better everyone.

If you believe in inspiring a better future, we'd love to hear from you.

• Conceptualise, develop and execute end-to-end integrated marketing campaigns to achieve business objectives
• Develop, launch and optimise ROI-driven advertising campaigns across the digital landscape including search, social, display, mobile and other online marketing channels
• Work closely with internal stakeholders to develop the right customer propositions for products and ensure consistent delivery of messaging across all customers' communication touch points
• Monitor and review effectiveness of integrated marketing campaigns and any other marketing initiatives for optimised results
• Work closely with Campaign Managers to develop the right campaign proposition for different customer segments and ensure consistent delivery of messaging across all customers’ touch points
• Lead and develop effective online and offline product/campaign marketing assets and ensure timely implementation of campaigns
• Conduct propositions/ideas/concepts testing with customers and distribution channels
• Proactively find opportunities within the marketplace and stay on top of industry and market trends to generate new ideas and ensure effectiveness of customer propositions
• Use data and insights to drive marketing decisions and refresh customer propositions to optimise results
• Ensure all marketing materials are compliant and applicable with regulatory requirements
• Manage the day-to-day operational activities associated with all marketing efforts, including project management, creative development, cross functional implementation, campaign analysis, tracking and reporting as necessary
• Work closely with key internal and external stakeholders including vendors, creative and media agencies for all aspects of campaigns
  
  

• At least 5 years’ proven track record in managing and executing integrated marketing communication campaigns with minimum guidance
• Good understanding or prior experience in the Insurance or Financial Services industry will be an added advantage
• Obsess about customers, constantly listen, engage, and act for their benefit
• Ability to think big, work independently and have curiosity to discover ways to enable business outcomes
• Self-driven, good team player and proactive with excellent project management skills, strong relationship management and attention to details
• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
• Strong communication and analytical skills
• Good understanding of the insurance or financial products
• Aptitude for aesthetics and content writing is a plus
  
  
  

ABOUT AIA

For over a century, AIA has served the ever-changing needs of our customers across Asia-Pacific. Our Purpose to help millions of people live Healthier, Longer, Better Lives is at the heart of everything we do.

As pioneering innovators, we’re now transforming AIA to be faster, simpler and more connected to create better solutions and impactful experiences for our customers and communities. AIA encourages and enables our people to act with clarity, courage and humanity in service of our Purpose.

JOIN US

At AIA, we believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. Whether it’s investing better wellbeing, inspiring better learning, building better relationships, or making a better impact on customers, a career at AIA will challenge you to find new ways to pursue your ‘better’.

AIA is committed to building a vibrant, diverse, and inclusive workforce for all employees to thrive in. Join us if you believe in creating a better tomorrow!