429 Content Marketing Manager jobs in Singapore

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KPay Group (KPay) is a leading fintech company dedicated to empowering businesses of all sizes with simple, smart, seamless and secure technology solutions. Serving over 57,000 merchants across Hong Kong, Singapore, Japan and Australia. KPay is unleashing merchants' growth potential by building a one-stop platform for financial management, business operations and digital transformation. KPay secures a record USD 55 million in 2024, marking the largest series A fundraise globally in the payments sector for the year.

Role Mission:

We're seeking a data-savvy, Al-empowered Content Marketing Manager to own our content strategy and drive measurable digital growth. You'll transform SEO insights into high-converting content, optimise our content backlog, and leverage cutting-edge tools to boost organic visibility, engagement, and revenue. If you're a digital native obsessed with performance, efficiency, and results, this is your role.

Reports to: Digital Growth Director

Key Responsibilities

• Strategy & Planning: Develop and manage the execution of content strategy aligned with SEO/AEO best practices to accelerate organic traffic, conversions, and revenue growth.
• Content Backlog Management: Prioritise, maintain, and optimise the content backlog to support activities of other websites and performance marketing activities.
• SEO/AEO Execution: Create and optimise content for search engines and answer engines (AEO), ensuring keyword targeting, semantic relevance, and UX best practices.
• Al-Driven Efficiency: Utilise Al tools (e.g., ChatGPT, SurferSEO, MarketMuse) to streamline research, drafting, and optimisation while maintaining quality.
• Conversion Optimisation: Craft compelling, user-focused content that drives actions (e.g., lead gen, sales, sign-ups) through persuasive storytelling and CTAs.
• Performance Analysis: Track KPIs (traffic, rankings, conversions, engagement) using analytics tools (e.g., GA4, SEMrush, Ahrefs) and iterate for continuous improvement.
• Team Leadership/Mentorship: Lead copywriters and designers to produce content that supports performance marketing and website programmes.

Requirements

• Proven SEO/AEO Expertise: Deep understanding of technical SEO/AEO, on-page optimisation, keyword research, and emerging trends (e.g. Answer engine optimisation (AEO), Al etc)
• Leadership/Team expertise: This role will be empowered to build a world-class content team to support performance marketing and website programme to drive growth.
• SEO Writing Mastery: Ability to write engaging, scannable, and SEO-friendly content (blogs, landing pages, guides that ranks and converts
• Al Tool Proficiency: High efficiency using Al for ideation, drafting, optimisation, and analytics.
• Growth Mindset: Obsession with data-driven results, conversion metrics, and revenue impact.
• Digital Native: Intuitive grasp of digital trends, user behavior, and platform algorithms.

Nice-to-Haves

• Experience with Al content generation tools.
• Knowledge of CRO (conversion rate optimisation) principles.

Why Join Us?

• Impact: Directly shape digital growth in a results-focused environment.
• Innovation: Experiment with Al and next-gen SEO strategies.
• Autonomy: Own the content roadmap with agile execution.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing

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Hire Digital is looking for an experienced and strategicSenior Content Marketing Manager to lead content-driven brand initiatives. You’ll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying a bold and dynamic global brand voice while partnering closely with regional marketing, strategy, and creative teams.

RESPONSIBILITIES

• Shape and refine brand positioning across campaigns and touchpoints in SEA.
• Ensure that all content aligns with overarching brand identity, tone, and values.
• Translate business goals into narrative-led, audience-specific content strategies.
• Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials.
• Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency.
• Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats.
• Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives.
• Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets.
• Monitor campaign effectiveness and optimise content based on performance data.
• Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications.
• Partner with agency and freelance talent as needed for execution.
• Oversee social media calendars and guide the voice and messaging of brand content across regional social channels.
• Drive engagement via influencer partnerships and employee advocacy programs.

REQUIREMENTS

• Previous experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments.
• A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy.
• Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments.
• Outstanding writing, editing, and communication skills, with a strong grasp of editorial tone and nuance.
• Adept in project management and balancing strategic vision with hands-on execution.
• Familiarity with tools such as Notion, Figma, Airtable, and/or CMS and social scheduling platforms is a plus.
• Experience in the SEA region and localisation best practices is highly desirable.

4 weeks ago Be among the first 25 applicants

Starfish is looking for an experienced and strategic Senior Content Marketing Manager to lead content-driven brand initiatives for a global fintech player. You'll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying a bold and dynamic global brand voice while partnering closely with regional marketing, strategy, and creative teams.

Requirements

RESPONSIBILITIES

• Shape and refine brand positioning across campaigns and touchpoints in SEA
• Ensure that all content aligns with overarching brand identity, tone, and values
• Translate business goals into narrative-led, audience-specific content strategies
• Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials
• Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency
• Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats
• Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives
• Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets
• Monitor campaign effectiveness and optimise content based on performance data
• Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications
• Partner with agency and freelance talent as needed for execution
• Oversee social media calendars and guide the voice and messaging of brand content across regional social channels
• Drive engagement via influencer partnerships and employee advocacy programs
  
  

• Previous experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments
• A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy
• Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments
• Outstanding writing, editing, and communication skills, with a strong grasp of editorial tone and nuance
• Adept in project management and balancing strategic vision with hands-on execution
• Familiarity with tools such as Notion, Figma, Airtable, and/or CMS and social scheduling platforms is a plus
• Experience in the SEA region and localisation best practices is highly desirable

• Seniority level Mid-Senior level

• Employment type Contract

• Job function Marketing
• Industries IT Services and IT Consulting

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Social Marketing & Content Specialist / Manager role at Coco & Eve. Backed by Gauge Capital, Soleil Collective is building a portfolio of leading high-growth brands specializing in sunless tan, sun care and body care products. Soleil accelerates growth and improves profitability with sales, marketing, operations and strategic management expertise. We have completed two acquisitions to date: Loving Tan and Coco & Eve. Loving Tan is the category leader in prestige tanning, delivering the most natural-looking tan. Proudly made on Australia’s Gold Coast, the professional quality, natural olive color and flawless application are beloved by A-listers, creators and beauty lovers alike. Coco & Eve’s story starts in Bali, among the island’s volcanic beaches and lush rainforests. The brand allows you to glow up like you just returned from a trip to paradise with our sun-kissed, skin-loving tan products and deliciously scented, efficacious haircare—all formulated with the best tropical Balinese ingredients. We are actively searching for additional brands that are a strong fit with our portfolio and vision with a goal of $200+ million in USD Sales through organic growth and acquisition within the next 3-4 years.

Coco & Eve was founded in 2018, capturing the spirit of Bali with clean, vegan beauty products, sprinkling its magic across all of our innovative formulas. With 22 beauty awards and operating in 38 countries across retail, Amazon & our direct channel, we are set to continue our rapid growth. From haircare, suncare and skincare, we combine clinically proven actives with tropical goodness and a sustainable beauty focus.

This role will play a pivotal role in driving brand heat, viral awareness and first to market trends for the business with the objective to engage and convert customers for Coco & Eve. The role will be responsible for delivering a 360 social marketing & content strategy to animate strong and original brand campaigns and / or product launches anchored in data to help drive profitable brand growth. You will live and breathe all things beauty and social marketing obsessing over all trends; have a strong eye for detail when shooting and editing content; and adopt limitless creativity in your strategic ideation.

• Lead the execution of the approved social marketing & content strategy to expand reach and engagement across all brand platforms, focusing on brand storytelling, results focused content & impactful content creation that delivers results
• Spearhead the creative ideation of the TikTok content strategy to elevate brand buzz & virality, driving high impact content & views
• Oversee the creative ideation and implementation of the brand’s content calendars & shoot schedule, delivering fun, original and KPI focused content with high engagement
• Manage and achieve the execution of the brand’s KPI’s for each social channel platform, delivering increased brand growth, reach and engagements
• Strategically identify and execute new content angles, social trends, content creators and brand collaborations that will drive positive growth for the brand’s own channels
• Management of social marketing budget spend, maximising investment to deliver content with strong ROI to achieve business goals

• Strong analytical skills with the ability to interpret data to define ROI is a must have
• Oversee the organization and execution of weekly & monthly campaign reporting
• Work with line manager to deep dive and present quarterly and annual brand reports, analysing brand performance metrics, spend and ROI
• Experience using Dash Hudson, or other social marketing reporting tools advantageous
• Analyse brand competitor data & content ideas and/or angles to define content strategy

• Management of 1 direct report based in Singapore and 1 co-shared line report based in the USA
• Oversee the execution of the team’s individual and shared KPIs
• Management of team’s responsibilities and content execution across brand categories
• Work cross-functionally with internal stakeholders including the Influencer Marketing, Design, Paid Media & E-com teams

• Bachelor’s degree in marketing, communications or digital marketing preferred
• Minimum 4 years of proven experience in social media marketing, with a track record in campaign management, content creation and driving channel growth
• Experienced in managing culturally diverse, regionally distributed team
• Strong knowledge of social media platforms (especially TikTok), influencer trends and beauty market a must
• Creative thinker and good eye for detail to ensure accuracy and efficiency in campaign planning and execution
• Experience working in beauty, FMCG or social marketing for retailer preferred
• Strong communication and organisation skills, both on and off camera; cross-collaboration with key stakeholders; third party talent & creative partners
• Must be comfortable filming and featuring in content for brand content
• Must be comfortable applying and using fake tanning, natural tanning / protection and haircare products for the purpose of filming content for the brand
• Must be comfortable travelling, filming and creating content on location
• Strong leadership to drive positive and strategic impact
• Proficient with editing software like Adobe Photoshop and CapCut
• Understanding of legal and copyright regulations within social marketing
• Role based in Singapore head office
• Hybrid working office / home - 3 days / 2 days
• Must be comfortable working flexible hours due to social marketing requirements

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Retail and Personal Care Product Manufacturing

About Soleil Collective:

Backed by Gauge Capital, Soleil Collective is building a portfolio of leading high-growth brands specializing in sunless tan, sun care and body care products. Soleil accelerates growth and improves profitability with sales, marketing, operations and strategic management expertise.

We have completed two acquisitions to date: Loving Tan and Coco & Eve.

Loving Tan is the category leader in prestige tanning, delivering the most natural-looking tan. Proudly made on Australia’s famed Gold Coast, the professional quality, natural olive color and flawless application are beloved by A-listers, creators and beauty lovers alike.

Coco & Eve’s story starts in Bali, among the island’s volcanic beaches and lush rainforests. The brand allows you to glow up like you just returned from a trip to paradise with our sun-kissed, skin-loving tan products and deliciously scented, efficacious haircare—all formulated the best tropical Balinese ingredients.

We are actively searching for additional brands that are a strong fit with our portfolio and vision with a goal of $200+ million in USD Sales through organic growth and acquisition within the next 3-4 years.

About Coco & Eve

Coco & Eve was founded in 2018, capturing the spirit of Bali with clean, vegan beauty products, sprinkling its magic across all of our innovative formulas. With 22 beauty awards and operating in 38 countries across retail, Amazon & our direct channel, we are set to continue our rapid growth. From haircare, suncare and skincare, we combine clinically proven actives with tropical goodness and a sustainable beauty focus.

In 2023, we have a product launch pipeline with 20 product launches across 8 key moments plus we are launching the brand instore with top global retailers. It will be the biggest year for Coco & Eve in the brand's history.

The Social Marketing & Content Manager will play a pivotal role in driving brand heat, viral awareness and first to market trends for the business with the objective to engage and convert customers for Coco & Eve. The role will be responsible for delivering a 360 social marketing & content strategy to animate strong and original brand campaigns and / or product launches anchored in data to help drive profitable brand growth. You will live and breathe all things beauty and social marketing obsessing over all trends; have a strong eye for detail when shooting and editing content; and adopt limitless creativity in your strategic ideation

SOCIAL PLANING & EXECTION:

• Lead the execution of the the approved social marketing & content strategy to expand reach and engagement across all brand platforms, focusing on brand storytelling, results focused content & impactful content creation that delivers results
• Spearhead the creative ideation of the TikTok content strategy to elevate brand buzz & virality, driving high impact content & views
• Oversee the creative ideation and implementation of the brand’s content calendars & shoot schedule, delivering fun, original and KPI focused content with high engagement
• Manage and achieve the execution of the brand’s KPI’s for each social channel platform, delivering increased brand growth, reach and engagements
• Strategically identify and execute new content angles, social trends, content creators and brand collaborations that will drive positive growth for the brand’s own channels
• Management of social marketing budget spend, maximising investment to deliver content with strong ROI to achieve business goals

REPORTING & ANALYTICS:

• Strong analytical skills with the ability to interpret data to define ROI is a must have
• Oversee the organization and execution of weekly & monthly campaign reporting
• Work with line manager to deep dive and present quarterly and annual brand reports, analysing brand performance metrics, spend and ROI
• Experience using Dash Hudson, or other social marketing reporting tools advantageous

• Analyse brand competitor data & content ideas and/or angles to define content strategy

TEAM MANAGEMENT:

• Management of x1 direct report based in Singapore and x1 co-shared line report based in the USA
• Oversee the execution of the team’s individual and shared KPIs
• Management of team’s responsibilities and content execution across brand categories
• Work cross-functionally with internal stakeholders including the Influencer Marketing, Design, Paid Media & E-com teams

REQUIREMENTS / QUALIFICATIONS:

• Bachelor’s degree in marketing, communications or digital marketing preferred
• Minimum 4 years of proven experience in social media marketing, with a track record in campaign management, content creation and driving channel growth
• Experienced in managing culturally diverse, regionally distributed team
• Strong knowledge of social media platforms (especially TikTok), influencer trends and beauty market a must
• Creative thinker and good eye for detail to ensure accuracy and efficiency in campaign planning and execution
• Experience working in beauty, FMCG or social marketing for retailer preferred
• Strong communication and organisation skills, both on and off camera; cross-collaboration with key stakeholders; third party talent & creative partners
• Must be comfortable filming and featuring in content for brand content
• Must be comfortable applying and using fake tanning, natural tanning / protection and haircare products for the purpose of filming content for the brand
• Must be comfortable travelling, filming and creating content on location
• Strong leadership to drive positive and strategic impact
• Proficient with editing software like Adobe Photoshop and CapCut
• Understanding of legal and copyright regulations within social marketing
• Role based in Singapore head office
• Hybrid working office / home - 3 days / 2 days
• Must be comfortable working flexible hours due to social marketing requirements

Hybrid working arrangement

Health insurance

Flexi benefits

Overview

Social Marketing & Content Specialist / Manager role at Coco & Eve. Backed by Gauge Capital, Soleil Collective is building a portfolio of leading high-growth brands specializing in sunless tan, sun care and body care products. Soleil accelerates growth and improves profitability with sales, marketing, operations and strategic management expertise. We have completed two acquisitions to date: Loving Tan and Coco & Eve. Loving Tan is the category leader in prestige tanning, delivering the most natural-looking tan. Proudly made on Australia’s Gold Coast, the professional quality, natural olive color and flawless application are beloved by A-listers, creators and beauty lovers alike. Coco & Eve’s story starts in Bali, among the island’s volcanic beaches and lush rainforests. The brand allows you to glow up like you just returned from a trip to paradise with our sun-kissed, skin-loving tan products and deliciously scented, efficacious haircare—all formulated with the best tropical Balinese ingredients. We are actively searching for additional brands that are a strong fit with our portfolio and vision with a goal of $200+ million in USD Sales through organic growth and acquisition within the next 3-4 years.

About Coco & Eve

Coco & Eve was founded in 2018, capturing the spirit of Bali with clean, vegan beauty products, sprinkling its magic across all of our innovative formulas. With 22 beauty awards and operating in 38 countries across retail, Amazon & our direct channel, we are set to continue our rapid growth. From haircare, suncare and skincare, we combine clinically proven actives with tropical goodness and a sustainable beauty focus.

About the Role

This role will play a pivotal role in driving brand heat, viral awareness and first to market trends for the business with the objective to engage and convert customers for Coco & Eve. The role will be responsible for delivering a 360 social marketing & content strategy to animate strong and original brand campaigns and / or product launches anchored in data to help drive profitable brand growth. You will live and breathe all things beauty and social marketing obsessing over all trends; have a strong eye for detail when shooting and editing content; and adopt limitless creativity in your strategic ideation.

Responsibilities

• Lead the execution of the approved social marketing & content strategy to expand reach and engagement across all brand platforms, focusing on brand storytelling, results focused content & impactful content creation that delivers results
• Spearhead the creative ideation of the TikTok content strategy to elevate brand buzz & virality, driving high impact content & views
• Oversee the creative ideation and implementation of the brand’s content calendars & shoot schedule, delivering fun, original and KPI focused content with high engagement
• Manage and achieve the execution of the brand’s KPI’s for each social channel platform, delivering increased brand growth, reach and engagements
• Strategically identify and execute new content angles, social trends, content creators and brand collaborations that will drive positive growth for the brand’s own channels
• Management of social marketing budget spend, maximising investment to deliver content with strong ROI to achieve business goals

Reporting & Analytics

• Strong analytical skills with the ability to interpret data to define ROI is a must have
• Oversee the organization and execution of weekly & monthly campaign reporting
• Work with line manager to deep dive and present quarterly and annual brand reports, analysing brand performance metrics, spend and ROI
• Experience using Dash Hudson, or other social marketing reporting tools advantageous
• Analyse brand competitor data & content ideas and/or angles to define content strategy

Team Management

• Management of 1 direct report based in Singapore and 1 co-shared line report based in the USA
• Oversee the execution of the team’s individual and shared KPIs
• Management of team’s responsibilities and content execution across brand categories
• Work cross-functionally with internal stakeholders including the Influencer Marketing, Design, Paid Media & E-com teams

Requirements / Qualifications

• Bachelor’s degree in marketing, communications or digital marketing preferred
• Minimum 4 years of proven experience in social media marketing, with a track record in campaign management, content creation and driving channel growth
• Experienced in managing culturally diverse, regionally distributed team
• Strong knowledge of social media platforms (especially TikTok), influencer trends and beauty market a must
• Creative thinker and good eye for detail to ensure accuracy and efficiency in campaign planning and execution
• Experience working in beauty, FMCG or social marketing for retailer preferred
• Strong communication and organisation skills, both on and off camera; cross-collaboration with key stakeholders; third party talent & creative partners
• Must be comfortable filming and featuring in content for brand content
• Must be comfortable applying and using fake tanning, natural tanning / protection and haircare products for the purpose of filming content for the brand
• Must be comfortable travelling, filming and creating content on location
• Strong leadership to drive positive and strategic impact
• Proficient with editing software like Adobe Photoshop and CapCut
• Understanding of legal and copyright regulations within social marketing
• Role based in Singapore head office
• Hybrid working office / home - 3 days / 2 days
• Must be comfortable working flexible hours due to social marketing requirements

Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Retail and Personal Care Product Manufacturing

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SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About the Role

SPH Media’s Content Lab is looking an exceptional talent to join our growing content marketing team as Campaign Manager. The ideal candidate excels at strategic thinking, target-focused ideation, attention to detail and project management. Must. Love. Content.

You must be able to see the big picture while zooming in on the details. This role is ideal for someone who has hands-on campaign experience and is ready to take the lead on integrated, cross-platform content projects for a diverse range of clients.

The ideal candidate doesn’t just enjoy managing the complete life cycle of complex, cross-functional content marketing projects across the SPH Media ecosystem, but also spends time on the content strategy – figuring out the best way to solutioning a client brief while thinking about what the audience wants. The role requires you to have a strong sense of ownership while collaborating with multiple teams.

Reporting to the Associate Director, you’ll design, produce and manage multi-format content marketing campaigns that include video, social media, text stories, audio and print. You will be at the forefront of connecting clients to SPH Content Lab’s performance-focused, editorial-driven solutions. You must be passionate about bringing content to life, seeing it through from the initial concept to the final performance report.

Experience in managing projects and clients is absolutely essential.

• Develop and execute fully integrated content marketing strategies that incorporate online and off-line media channels.
• Manage the complete life cycle of custom-solutioned, multi-format, cross-platform content marketing projects across the considerable roster of SPH Media’s news and lifestyle brands. This includes client pitches, project management, client management, performance supervision, and reporting.
• Contribute to ideation and solutioning of client briefs, and craft pitch decks of the highest standards.
• Ability to clearly articulate content concepts and attention to detail is a must.
• Managing internal stakeholders as well as external production partners to make sure all moving parts produce content that is to brief, on time, and within budget.
• Turn data and analytics into strategy and action.

Who we are looking for

• 4-6 years of relevant industry experience with at least 3 years in editorial, content marketing, communications/ PR, social media marketing, or video production.
• Clear understanding of how content is created across formats and media platforms. Experience in managing content creation on more than two media platforms (digital, social, print, television, radio, etc) is mandatory.
• Media-savvy, with proven ability to devise strategic cross-platform content strategies and concepts.
• Experience in turning data and analytics into strategy and action. Basic understanding of digital analytics is a must.
• An extraordinary gift for multitasking. Please be extremely organised and detail-oriented.
• Be able to work collaboratively and proactively.
• Excellent English-language verbal and written skills. Proficiency in Chinese, Malay or Tamil is a bonus.
• Strong understanding of Lifestyle industry and consumer trends.
• Familiarity with SPH’s news products is essential.
• Experience in video production is a bonus.
• Prior experience in an agency environment is preferred.
• Must play well with others.
• Bachelor in Mass Communication, Marketing or related field.

• Seniority level Associate

• Employment type Full-time

• Job function Public Relations, Writing/Editing, and Marketing
• Industries Broadcast Media Production and Distribution and Technology, Information and Media

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SPH Content Lab is looking for an exceptional talent to join our growing content marketing team as Senior Campaign Manager. The ideal candidate excels at strategic thinking, target-focused ideation, and project management. Must. Love. Content.

You must be able to see the big picture while zooming in on the details. This is a job for someone who doesn’t just enjoy managing the complete life cycle of complex, cross-functional content marketing projects across the SPH Media ecosystem, but also spends time on the content strategy – figuring out the best way to solutioning a client brief while thinking about what the audience wants.

Reporting to the Associate Director of Content Marketing, you’ll design, produce and manage multi-format content marketing campaigns that include video, social media, text stories, audio and print. You will be at the forefront of connecting clients to SPH Content Lab’s performance-focused, editorial-driven solutions. You must be passionate about bringing content to life, seeing it through from the initial concept to the final performance report. Experience managing projects and clients is essential.

The ideal candidate is organised, media-savvy, and knows how to problem-solve while managing their time effectively. Our client list is diverse, and so is our content. You must be an experienced idea generator who is passionate about developing stories that will resonate with audiences – always with an eye on the larger goals of the content campaign and how each component of the project impacts the intended KPIs.

Content Lab works with an army of freelancers to bring our concepts to life – you run the show, on time and on budget. Experience with project management and overseeing many moving parts, assignments, and deliverables at once is a necessity. You must be able to work well as part of a team, collaborating with a larger group of editors, creatives, and colleagues from our commercial unit.

A high-level knowledge of news and current affairs is necessary, as well as an understanding of how to present a unique take in a crowded content landscape. The ability to thrive under pressure, manage intense deadlines and collaborate well with others is key.

Experience in video production is preferred.

SCOPE & RESPONSIBILITIES

• Design and create fully integrated content marketing strategies that incorporate online and off-line channels.
• Manage the complete life cycle of custom-solutioned, multi-format, cross-platform content marketing projects across the considerable roster of SPH Media’s news and lifestyle brands. This includes client pitches, project management, client management, performance supervision, and reporting.
• Contribute to ideation and solutioning of client briefs, and craft pitch decks of the highest standards.
• Managing internal stakeholders as well as external production partners to make sure a million moving parts produce content that is to brief, on time, and under budget.
• Turn data and analytics into strategy and action.
• Mentor junior members of the team.

REQUIREMENTS

• A minimum of 6 years relevant industry experience with at least 3 years in editorial, content marketing, social media marketing, advertising or video production.
• Clear understanding of how content is created across formats and media platforms. Experience in managing content creation on more than two media platforms (digital, social, print, television, radio, etc) is mandatory.
• Proven ability to devise strategic cross-platform content strategies and concepts.
• Experience in turning data and analytics into strategy and action. Basic understanding of digital analytics is a must.
• An extraordinary gift for multitasking. Please be extremely organised and detail-oriented.
• Be able to work collaboratively and proactively.
• Excellent English-language verbal and written skills. Proficiency in Chinese, Malay or Tamil is a bonus.
• Strong understanding of Lifestyle industry and consumer trends.
• Familiarity with SPH’s news products is essential.
• Must play well with others.
• Bachelors in Mass Communication, Marketing or related field.

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