109 Content Marketing Manager jobs in Singapore

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Key Responsibilities:

• Develop and execute a comprehensive content marketing strategy aligned with brand goals and business objectives.
• Create and manage content across multiple formats—blogs, whitepapers, social media, email campaigns, case studies, and video scripts.
• Optimize content for SEO, engagement, and lead generation across all digital channels.
• Work closely with product, sales, and design teams to ensure consistent messaging and brand voice.
• Manage a content calendar and oversee internal/external writers and content contributors.
• Analyze content performance using tools like Google Analytics and adjust strategy based on insights.
• Stay updated on industry trends and competitor content to identify opportunities and gaps.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 3+ years of experience in content marketing, preferably in B2B or tech-related industries.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of SEO, digital marketing channels, and content distribution strategies.
• Experience with CMS (e.g., WordPress), email marketing tools, and analytics platforms.
• Ability to manage multiple projects with tight deadlines.
• Creative thinker with strong project management and communication skills.

• Seniority level Not Applicable

• Employment type Contract

• Job function Marketing
• Industries Appliances, Electrical, and Electronics Manufacturing

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Description

Hire Digital is looking for an experienced and strategic Senior Content Marketing Manager to lead content-driven brand initiatives. You’ll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying a bold and dynamic global brand voice while partnering closely with regional marketing, strategy, and creative teams.

RESPONSIBILITIES

• Shape and refine brand positioning across campaigns and touchpoints in SEA.
• Ensure that all content aligns with overarching brand identity, tone, and values.
• Translate business goals into narrative-led, audience-specific content strategies.
• Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials.
• Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency.
• Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats.
• Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives.
• Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets.
• Monitor campaign effectiveness and optimise content based on performance data.
• Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications.
• Partner with agency and freelance talent as needed for execution.
• Oversee social media calendars and guide the voice and messaging of brand content across regional social channels.
• Drive engagement via influencer partnerships and employee advocacy programs.

REQUIREMENTS

• Previous experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments.
• A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy.
• Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments.
• Outstanding writing, editing, and communication skills, with a strong grasp of editorial tone and nuance.
• Adept in project management and balancing strategic vision with hands-on execution.
• Familiarity with tools such as Notion, Figma, Airtable, and/or CMS and social scheduling platforms is a plus.
• Experience in the SEA region and localisation best practices is highly desirable.

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Industry

Other

Category

Marketing & Media

Sub Category

Online Marketing

Starfish is looking for an experienced and strategicSenior Content Marketing Manager to lead content-driven brand initiatives for a global fintech player. You’ll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying a bold and dynamic global brand voice while partnering closely with regional marketing, strategy, and creative teams.

RESPONSIBILITIES

• Shape and refine brand positioning across campaigns and touchpoints in SEA.
• Ensure that all content aligns with overarching brand identity, tone, and values.
• Translate business goals into narrative-led, audience-specific content strategies.
• Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials.
• Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency.
• Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats.
• Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives.
• Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets.
• Monitor campaign effectiveness and optimise content based on performance data.
• Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications.
• Partner with agency and freelance talent as needed for execution.
• Oversee social media calendars and guide the voice and messaging of brand content across regional social channels.
• Drive engagement via influencer partnerships and employee advocacy programs.

REQUIREMENTS

• Previous experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments.
• A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy.
• Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments.
• Outstanding writing, editing, and communication skills, with a strong grasp of editorial tone and nuance.
• Adept in project management and balancing strategic vision with hands-on execution.
• Familiarity with tools such as Notion, Figma, Airtable, and/or CMS and social scheduling platforms is a plus.
• Experience in the SEA region and localisation best practices is highly desirable.

Starfish is looking for an experienced and strategic Senior Content Marketing Manager to lead content-driven brand initiatives for a global fintech player. You'll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying a bold and dynamic global brand voice while partnering closely with regional marketing, strategy, and creative teams.

Requirements

RESPONSIBILITIES

• Shape and refine brand positioning across campaigns and touchpoints in SEA
• Ensure that all content aligns with overarching brand identity, tone, and values
• Translate business goals into narrative-led, audience-specific content strategies
• Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials
• Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency
• Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats
• Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives
• Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets
• Monitor campaign effectiveness and optimise content based on performance data
• Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications
• Partner with agency and freelance talent as needed for execution
• Oversee social media calendars and guide the voice and messaging of brand content across regional social channels
• Drive engagement via influencer partnerships and employee advocacy programs
  
  
  

• Previous experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments
• A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy
• Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments
• Outstanding writing, editing, and communication skills, with a strong grasp of editorial tone and nuance
• Adept in project management and balancing strategic vision with hands-on execution
• Familiarity with tools such as Notion, Figma, Airtable, and/or CMS and social scheduling platforms is a plus
• Experience in the SEA region and localisation best practices is highly desirable

• Seniority level Not Applicable

• Employment type Contract

• Job function Marketing
• Industries IT Services and IT Consulting

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Continue with Google Continue with Google

We are looking for a dynamic and creative individual to join our team in a newly created position of Content Marketing Manager. This role offers the opportunity to shape and execute content strategies that will drive brand awareness, engagement, and loyalty across multiple channels. The ideal candidate will have experience in branding, storytelling, and content performance analysis, with the ability to lead content creation and coordination across various platforms. If you are passionate about content marketing and ready to make a significant impact, this is the perfect opportunity for you!

What You’ll Do

• Content Planning : Develop content marketing roadmaps aligned with each stage of the customer journey, from awareness through consideration, decision, and loyalty
• Creative Production Management : Lead the creation of video, graphic, and copywriting content to effectively communicate brand values and stories. Build and maintain a centralized content asset library
• Data-Driven Content : Establish content performance evaluation metrics (e.g., view completion rate, engagement depth, conversion contribution) and analyze their correlation with user lifetime value (LTV)
• Cross-Channel Coordination : Ensure consistent messaging across all touchpoints including official website, social media, email, etc.
• Take on additional duties and projects assigned to support the team and business objectives

Who You Are

• Degree in Mass Communications, Marketing or equivalent
• At least 3 years of experience in content marketing with a focus on branding and storytelling, ideally including experience in building a brand from the ground up
• Proficient in using data analysis tools for content marketing and SEO
• Excellent English oral and written skills. Additional languages knowledge would be a plus (German, Spanish, French, Japanese).
• An understanding of Western culture is a plus, and familiarity with foreign media and social media platforms is preferred.

The successful candidate may have the opportunity to attend onboarding training in Shenzhen, China for 2 – 3 weeks

Interested candidates please email your detailed resume and indicate your current and expected salary.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing
• Industries Appliances, Electrical, and Electronics Manufacturing

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We are looking for a versatile and strategic Marketing Manager (Digital & Content) to lead and execute our digital campaigns and content planning efforts. This role combines performance marketing with content strategy to drive enrolments, increase brand visibility, and improve audience engagement across all platforms. You will work closely with internal teams and external agencies to ensure the organization’s digital presence is impactful, data-driven, and aligned with our mission to make high-quality early years education accessible to all.

· Develop and execute a strategic content calendar across website and social media platforms (Instagram, Facebook, LinkedIn).

· Create and execute story-driven content ideas including videos, reels, testimonials, and feature stories.

· Build campaigns for enrolments, employer branding, and alumni engagement.

· Collaborate with team members to deliver compelling integrated campaigns.

· Plan and manage paid digital marketing campaigns across Meta, Google, and display networks.

· Work closely with digital agencies to monitor KPIs and optimize campaign performance (CTR, CPL, CPA, ROI).

· Lead and manage the integration and optimization of Hubspot CRM workflows for parent and educator journeys.

· Track digital, content and social media performance metrics using analytics tools and refine strategy accordingly.

· Ensure that all messaging and visuals align with brand tone and identity.

· Provide regular reports on performance, analysis and strategic plans to management.

· Minimum of 4 to 6 years of experience in performance marketing and content strategy, preferably in education, consumer, or service-driven industries.

· Strategic and creative skill sets in content, copywriting and community management

· Proven experience managing digital campaigns (Meta Ads, Google Ads, SEO) and tracking ROI.

· Hands-on experience with Hootsuite and Hubspot CRM system, including automation and conversion tracking.

· Strong understanding of content marketing best practices for various platforms.

· Team player with strong project management skills and the ability to work across functions.

· Excellent communication skills, both written and verbal.

Photography/videography skills would be advantageous.

We offer a competitive remuneration package with excellent benefits to the right candidate. Suitably qualified applicants are invited to send your updated resume in MS Word via APPLY NOW button

Please submit a detailed CV with current and expected salary and copies of qualifications and testimonials. On appointment original copies must be provided for verification.

We are looking for a versatile and strategic Marketing Manager (Digital & Content) to lead and execute our digital campaigns and content planning efforts. This role combines performance marketing with content strategy to drive enrolments, increase brand visibility, and improve audience engagement across all platforms. You will work closely with internal teams and external agencies to ensure the organization’s digital presence is impactful, data-driven, and aligned with our mission to make high-quality early years education accessible to all.

Responsibilities:

• Develop and execute a strategic content calendar across website and social media platforms (Instagram, Facebook, LinkedIn).
• Create and execute story-driven content ideas including videos, reels, testimonials, and feature stories.
• Build campaigns for enrolments, employer branding, and alumni engagement.
• Collaborate with team members to deliver compelling integrated campaigns.
• Plan and manage paid digital marketing campaigns across Meta, Google, and display networks.
• Work closely with digital agencies to monitor KPIs and optimize campaign performance (CTR, CPL, CPA, ROI).
• Lead and manage the integration and optimization of Hubspot CRM workflows for parent and educator journeys.
• Track digital, content and social media performance metrics using analytics tools and refine strategy accordingly.
• Ensure that all messaging and visuals align with brand tone and identity.
• Provide regular reports on performance, analysis and strategic plans to management.

Requirements:

• Minimum of 4 to 6 years of experience in performance marketing and content strategy, preferably in education, consumer, or service-driven industries.
• Strategic and creative skill sets in content, copywriting and community management
• Proven experience managing digital campaigns (Meta Ads, Google Ads, SEO) and tracking ROI.
• Hands-on experience with Hootsuite and Hubspot CRM system, including automation and conversion tracking.
• Strong understanding of content marketing best practices for various platforms.
• Team player with strong project management skills and the ability to work across functions.
• Excellent communication skills, both written and verbal.
• Photography/videography skills would be advantageous.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Strategy/Planning
• Industries Education

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SPH Content Lab is looking for an exceptional talent to join our growing content marketing team as Senior Campaign Manager. The ideal candidate excels at strategic thinking, target-focused ideation, and project management. Must. Love. Content.

You must be able to see the big picture while zooming in on the details. This is a job for someone who doesn’t just enjoy managing the complete life cycle of complex, cross-functional content marketing projects across the SPH Media ecosystem, but also spends time on the content strategy – figuring out the best way to solutioning a client brief while thinking about what the audience wants.

Reporting to the Associate Director of Content Marketing, you’ll design, produce and manage multi-format content marketing campaigns that include video, social media, text stories, audio and print. You will be at the forefront of connecting clients to SPH Content Lab’s performance-focused, editorial-driven solutions. You must be passionate about bringing content to life, seeing it through from the initial concept to the final performance report. Experience managing projects and clients is essential.

The ideal candidate is organised, media-savvy, and knows how to problem-solve while managing their time effectively. Our client list is diverse, and so is our content. You must be an experienced idea generator who is passionate about developing stories that will resonate with audiences – always with an eye on the larger goals of the content campaign and how each component of the project impacts the intended KPIs.

Content Lab works with an army of freelancers to bring our concepts to life – you run the show, on time and on budget. Experience with project management and overseeing many moving parts, assignments, and deliverables at once is a necessity. You must be able to work well as part of a team, collaborating with a larger group of editors, creatives, and colleagues from our commercial unit.

A high-level knowledge of news and current affairs is necessary, as well as an understanding of how to present a unique take in a crowded content landscape. The ability to thrive under pressure, manage intense deadlines and collaborate well with others is key.

Experience in video production is preferred.

SCOPE & RESPONSIBILITIES

• Design and create fully integrated content marketing strategies that incorporate online and off-line channels.
• Manage the complete life cycle of custom-solutioned, multi-format, cross-platform content marketing projects across the considerable roster of SPH Media’s news and lifestyle brands. This includes client pitches, project management, client management, performance supervision, and reporting.
• Contribute to ideation and solutioning of client briefs, and craft pitch decks of the highest standards.
• Managing internal stakeholders as well as external production partners to make sure a million moving parts produce content that is to brief, on time, and under budget.
• Turn data and analytics into strategy and action.
• Mentor junior members of the team.

REQUIREMENTS

• A minimum of 6 years relevant industry experience with at least 3 years in editorial, content marketing, social media marketing, advertising or video production.
• Clear understanding of how content is created across formats and media platforms. Experience in managing content creation on more than two media platforms (digital, social, print, television, radio, etc) is mandatory.
• Proven ability to devise strategic cross-platform content strategies and concepts.
• Experience in turning data and analytics into strategy and action. Basic understanding of digital analytics is a must.
• An extraordinary gift for multitasking. Please be extremely organised and detail-oriented.
• Be able to work collaboratively and proactively.
• Excellent English-language verbal and written skills. Proficiency in Chinese, Malay or Tamil is a bonus.
• Strong understanding of Lifestyle industry and consumer trends.
• Familiarity with SPH’s news products is essential.
• Must play well with others.
• Bachelors in Mass Communication, Marketing or related field.

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Job no:  493093
Work type:  Permanent Full Time
Location:  Singapore
Department:  Marketing

Are you a strategic, creative and enterprising Digital Content Manager? Do you have a passion for staying current with the latest content marketing and digital trends? Do you think Digital  first, last and always? Do you want to work as part of a high-performing marketing team? Are you looking for an organisation with high potential for growth? If you find yourself saying ‘Yes’ to these questions, then keep reading!

Housing Market Group, Asia’s Leading Online Property Company, has been at the forefront of innovative, technology-enabled thinking that has transformed the way people search for their homes and make property investments. The Company is now looking to hire a world-class Digital Content Manager  to help tell our story across the web and social media, in Asia and beyond.

As a Digital Content Manager, you will be responsible for building and managing Housing Market Group digital content. You will lead the development and execution of clear and concise information and on-brand copy that helps property seekers better understand the challenges and opportunities with the property landscape, including the property search and purchase process, and Housing Market Group role in helping them make a confident property decision. You will be responsible for creating and curating content across the entire funnel, and oversee strategic content that attracts site traffic, converts that traffic into regular users, and nurtures those opportunities to close. You will be an engaging writer and brand storyteller with an eagle eye for editing and proofreading, and you’ll also ideally possess an instinct for good layout (images, graphics, videos and artwork).

Key areas of accountability include writing SEO-based web content, creating email and social media copy, developing thought leadership pieces and eBooks and producing other online content. You will use your experience and expertise to support various strategic marketing initiatives by developing effective and highly compelling content for marketing purposes. You’ll partner with various people – digital content strategists and specialists, marketers, analytics specialists, creative groups, etc. – to identify unmet or insufficient user communication needs and solve them.

Responsibilities:

• Establish and maintain a digital communications content workflow and multi-channel strategic distribution plan based on best web practices and supporting analytics
• Provide editorial strategy and support, including creative and effective copy, for a wide range of cross-company marketing projects
• Manage and write original as well as creative content for Housing Market Group, as well as curate relevant content for our users, working closely with in-house Digital Content Specialist(s)
• Produce and interpret consistent analytics reports for all digital editorial properties
• Serve as editorial project manager for selected initiatives
• Suggest and establish process changes to improve overall workflow/publishing efficiency
• Collaborate closely with the Consumer Marketing Team on production and distribution efforts
• Manage content deployment on key sections of the local property portal and corporate website
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, mobile, video, print, broadcast and in-person
• Suggest and establish process changes to improve overall workflow/publishing efficiency
• Analyse Web metrics such as visits, time on site, page views per visit, traffic mix, click-through rates, conversion rates, etc. and on that basis, recommend content optimisations and uncover new content opportunities for the brand
• Maintain and update website pages using WordPress
• Assist the Consumer Marketing Manager/Social Media Specialist/Videographer in the creation and posting of social media content
• Stay current with best practices and the latest trends in content creation and optimization, web analytics, SEO, email marketing and social media
• Perform other related duties and responsibilities, as assigned

Qualifications, Experience, Competencies & Skills:

• Bachelor’s degree or higher in English, Journalism, Communications, Advertising, Marketing, or related field or equivalent education and experience
• >6 years of web content production and UI writing experience, as well as experience incorporating best practices in search engine optimisation, social media, dynamic/video content, and editorial planning
• 4+ years of experience working with content management systems (e.g. WordPress, Sitecore) and good knowledge of content operations
• Demonstrated ability to be a creative storyteller who knows how to package and create content that pops in an online/digital environment
• Knowledge of cross-platform digital analytics, especially relating to Google Analytics, and native and aggregated social analytics platforms
• Demonstrated ability to collaborate with audio/video production teams, graphic designers, web developers, and project managers in writing and creating interactive material
• Experience at writing high-quality, engaging copy that’s mobile-first and optimised for SEO
• Able to balance business and marketing needs with user needs for clarity and transparency
• Demonstrated ability to stay up to date with evolving trends in digital storytelling and analytics
• Strong cross-channel copywriting and editing and organisational skills, including the ability to shift voice and tone based on audience and channel
• Refined editorial judgment
• Effective communication skills, familiarity with AP and Chicago style conventions, excellent spelling and grammar skills.
• Strong prioritisation and decision-making skills with proven ability to manage multiple priorities and projects with deadlines
• Experience in managing a small team of writers or related skill sets is a must-have
• Experience working with e-commerce, technology or online brands/clients is a plus
• Experience in Real Estate is highly-desired; minimally, interest in Real Estate is a must-have
• Hands-on, hardworking and motivated
• Self-motivated, able to work independently as well as part of a team

If this sounds like you and you have a passion for the digital space, then please submit your application to