299 Content Marketing Manager jobs in Singapore

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Starfish is looking for an experienced and strategic Senior Content Marketing Manager to lead content-driven brand initiatives for a global fintech player. You'll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying a bold and dynamic global brand voice while partnering closely with regional marketing, strategy, and creative teams.

Requirements

RESPONSIBILITIES

• Shape and refine brand positioning across campaigns and touchpoints in SEA
• Ensure that all content aligns with overarching brand identity, tone, and values
• Translate business goals into narrative-led, audience-specific content strategies
• Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials
• Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency
• Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats
• Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives
• Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets
• Monitor campaign effectiveness and optimise content based on performance data
• Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications
• Partner with agency and freelance talent as needed for execution
• Oversee social media calendars and guide the voice and messaging of brand content across regional social channels
• Drive engagement via influencer partnerships and employee advocacy programs
  
  

• Previous experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments
• A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy
• Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments
• Outstanding writing, editing, and communication skills, with a strong grasp of editorial tone and nuance
• Adept in project management and balancing strategic vision with hands-on execution
• Familiarity with tools such as Notion, Figma, Airtable, and/or CMS and social scheduling platforms is a plus
• Experience in the SEA region and localisation best practices is highly desirable

• Seniority level Mid-Senior level

• Employment type Contract

• Job function Marketing
• Industries IT Services and IT Consulting

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Starfish is looking for an experienced and strategicSenior Content Marketing Manager to lead content-driven brand initiatives for a global fintech player. You’ll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying a bold and dynamic global brand voice while partnering closely with regional marketing, strategy, and creative teams.

RESPONSIBILITIES

• Shape and refine brand positioning across campaigns and touchpoints in SEA.
• Ensure that all content aligns with overarching brand identity, tone, and values.
• Translate business goals into narrative-led, audience-specific content strategies.
• Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials.
• Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency.
• Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats.
• Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives.
• Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets.
• Monitor campaign effectiveness and optimise content based on performance data.
• Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications.
• Partner with agency and freelance talent as needed for execution.
• Oversee social media calendars and guide the voice and messaging of brand content across regional social channels.
• Drive engagement via influencer partnerships and employee advocacy programs.

REQUIREMENTS

• Previous experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments.
• A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy.
• Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments.
• Outstanding writing, editing, and communication skills, with a strong grasp of editorial tone and nuance.
• Adept in project management and balancing strategic vision with hands-on execution.
• Familiarity with tools such as Notion, Figma, Airtable, and/or CMS and social scheduling platforms is a plus.
• Experience in the SEA region and localisation best practices is highly desirable.

Starfish is looking for an experienced and strategic Senior Content Marketing Manager to lead content-driven brand initiatives for a global fintech player. You'll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying a bold and dynamic global brand voice while partnering closely with regional marketing, strategy, and creative teams.

Requirements

RESPONSIBILITIES

• Shape and refine brand positioning across campaigns and touchpoints in SEA
• Ensure that all content aligns with overarching brand identity, tone, and values
• Translate business goals into narrative-led, audience-specific content strategies
• Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials
• Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency
• Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats
• Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives
• Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets
• Monitor campaign effectiveness and optimise content based on performance data
• Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications
• Partner with agency and freelance talent as needed for execution
• Oversee social media calendars and guide the voice and messaging of brand content across regional social channels
• Drive engagement via influencer partnerships and employee advocacy programs
  
  
  

• Previous experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments
• A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy
• Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments
• Outstanding writing, editing, and communication skills, with a strong grasp of editorial tone and nuance
• Adept in project management and balancing strategic vision with hands-on execution
• Familiarity with tools such as Notion, Figma, Airtable, and/or CMS and social scheduling platforms is a plus
• Experience in the SEA region and localisation best practices is highly desirable

• Seniority level Not Applicable

• Employment type Contract

• Job function Marketing
• Industries IT Services and IT Consulting

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We are looking for a dynamic and creative individual to join our team in a newly created position of Content Marketing Manager. This role offers the opportunity to shape and execute content strategies that will drive brand awareness, engagement, and loyalty across multiple channels. The ideal candidate will have experience in branding, storytelling, and content performance analysis, with the ability to lead content creation and coordination across various platforms. If you are passionate about content marketing and ready to make a significant impact, this is the perfect opportunity for you!

What You’ll Do

• Content Planning : Develop content marketing roadmaps aligned with each stage of the customer journey, from awareness through consideration, decision, and loyalty
• Creative Production Management : Lead the creation of video, graphic, and copywriting content to effectively communicate brand values and stories. Build and maintain a centralized content asset library
• Data-Driven Content : Establish content performance evaluation metrics (e.g., view completion rate, engagement depth, conversion contribution) and analyze their correlation with user lifetime value (LTV)
• Cross-Channel Coordination : Ensure consistent messaging across all touchpoints including official website, social media, email, etc.
• Take on additional duties and projects assigned to support the team and business objectives

Who You Are

• Degree in Mass Communications, Marketing or equivalent
• At least 3 years of experience in content marketing with a focus on branding and storytelling, ideally including experience in building a brand from the ground up
• Proficient in using data analysis tools for content marketing and SEO
• Excellent English oral and written skills. Additional languages knowledge would be a plus (German, Spanish, French, Japanese).
• An understanding of Western culture is a plus, and familiarity with foreign media and social media platforms is preferred.

The successful candidate may have the opportunity to attend onboarding training in Shenzhen, China for 2 – 3 weeks

Interested candidates please email your detailed resume and indicate your current and expected salary.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing
• Industries Appliances, Electrical, and Electronics Manufacturing

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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

We are looking for a dynamic and creative individual to join our team in a newly created position of Content Marketing Manager. This role offers the opportunity to shape and execute content strategies that will drive brand awareness, engagement, and loyalty across multiple channels. The ideal candidate will have experience in branding, storytelling, and content performance analysis, with the ability to lead content creation and coordination across various platforms. If you are passionate about content marketing and ready to make a significant impact, this is the perfect opportunity for you!

· Content Planning : Develop content marketing roadmaps aligned with each stage of the customer journey, from awareness through consideration, decision, and loyalty

· Creative Production Management : Lead the creation of video, graphic, and copywriting content to effectively communicate brand values and stories. Build and maintain a centralized content asset library

· Data-Driven Content : Establish content performance evaluation metrics (e.g., view completion rate, engagement depth, conversion contribution) and analyze their correlation with user lifetime value (LTV)

· Cross-Channel Coordination : Ensure consistent messaging across all touchpoints including official website, social media, email, etc.

· Take on additional duties and projects assigned to support the team and business objectives

· Degree in Mass Communications, Marketing or equivalent

· At least 3 years of experience in content marketing with a focus on branding and storytelling, ideally including experience in building a brand from the ground up

· Proficient in using data analysis tools for content marketing and SEO

· Excellent English oral and written skills. Additional languages knowledge would be a plus (German, Spanish, French, Japanese).

· An understanding of Western culture is a plus, and familiarity with foreign media and social media platforms is preferred.

The successful candidate may have the opportunity to attend onboarding training in Shenzhen, China for 2 – 3 weeks

Interested candidates please email your detailed resume and indicate your current and expected salary.

The Global Finance & Technology Network (GFTN) is a not-for-profit organisation established by the Monetary Authority of Singapore (MAS) in 2024 to harness technology and foster innovation for more efficient, resilient, and inclusive financial ecosystems through global partnerships. GFTN organises convening forums, offers advisory services on innovation ecosystems, provides access to transformative digital platforms, and invest in technology startups with the potential for growth and positive social impact through its venture fund.

This is an exciting opportunity to work with the top global players in FinTech and Financial Services and to contribute to an industry-changing narrative.

Job description:

Social Media Management:

• Oversee the development and execution of social media strategies across all platforms. Create engaging content across various formats, manage community interactions, and measure performance to optimise results.

Content Creation and Curation:

• Generate high-quality written content, including blog posts, social media posts e.g. weekly AMAs, X threads, email campaigns, to showcase thought leadership and promote the Singapore Fintech Festival.
• Create and edit compelling short-form video content for IG Reels, YT and TikTok, including:
• Conceptualizing creative video ideas that align with current trends
• Selecting and editing appropriate soundbites and music
• Adding effects, text overlays, and transitions
• Ensuring optimal formatting for each platform
• Write engaging, platform-optimized captions and copy that drive engagement
• Maintain consistent brand voice across all platforms while adapting content format for platform-specific best practices

EDMs for Event Promotions:

• Craft compelling promotional EDMs across marketing campaigns for the Singapore FinTech Festival.

Performance Analysis and Optimisation:

• Track social media and content performance metrics, analyse data, and provide actionable insights to refine strategies and improve ROI.
• Monitor key performance metrics across all platforms (engagement rates, reach, follower growth)
• Analyze content performance to identify successful formats and topics
• Provide regular reports on social media metrics and growth
• Make data-driven recommendations for content optimisation

Ad-Hoc Content Marketing Duties

• Manage video uploads, landing page creation and optimization on GFTN website
• Optimise video metadata, titles, and descriptions for SEO
• Managing speaker interviews and aligning outreach with campaign rollout

Apply now:

We appreciate the time and effort you invested in your application. Due to the overwhelming number of resumes we receive, we regret to inform you that we will not be able to respond to every candidate individually. Please know that each application was carefully reviewed, and if your qualifications match our needs, we will reach out to you for the next steps in the selection process. Thank you again for considering a career with us.

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SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About the Role

SPH Media’s Content Lab is looking an exceptional talent to join our growing content marketing team as Campaign Manager. The ideal candidate excels at strategic thinking, target-focused ideation, attention to detail and project management. Must. Love. Content.

You must be able to see the big picture while zooming in on the details. This role is ideal for someone who has hands-on campaign experience and is ready to take the lead on integrated, cross-platform content projects for a diverse range of clients.

The ideal candidate doesn’t just enjoy managing the complete life cycle of complex, cross-functional content marketing projects across the SPH Media ecosystem, but also spends time on the content strategy – figuring out the best way to solutioning a client brief while thinking about what the audience wants. The role requires you to have a strong sense of ownership while collaborating with multiple teams.

Reporting to the Associate Director, you’ll design, produce and manage multi-format content marketing campaigns that include video, social media, text stories, audio and print. You will be at the forefront of connecting clients to SPH Content Lab’s performance-focused, editorial-driven solutions. You must be passionate about bringing content to life, seeing it through from the initial concept to the final performance report.

Experience in managing projects and clients is absolutely essential.

• Develop and execute fully integrated content marketing strategies that incorporate online and off-line media channels.
• Manage the complete life cycle of custom-solutioned, multi-format, cross-platform content marketing projects across the considerable roster of SPH Media’s news and lifestyle brands. This includes client pitches, project management, client management, performance supervision, and reporting.
• Contribute to ideation and solutioning of client briefs, and craft pitch decks of the highest standards.
• Ability to clearly articulate content concepts and attention to detail is a must.
• Managing internal stakeholders as well as external production partners to make sure all moving parts produce content that is to brief, on time, and within budget.
• Turn data and analytics into strategy and action.

Who we are looking for

• 4-6 years of relevant industry experience with at least 3 years in editorial, content marketing, communications/ PR, social media marketing, or video production.
• Clear understanding of how content is created across formats and media platforms. Experience in managing content creation on more than two media platforms (digital, social, print, television, radio, etc) is mandatory.
• Media-savvy, with proven ability to devise strategic cross-platform content strategies and concepts.
• Experience in turning data and analytics into strategy and action. Basic understanding of digital analytics is a must.
• An extraordinary gift for multitasking. Please be extremely organised and detail-oriented.
• Be able to work collaboratively and proactively.
• Excellent English-language verbal and written skills. Proficiency in Chinese, Malay or Tamil is a bonus.
• Strong understanding of Lifestyle industry and consumer trends.
• Familiarity with SPH’s news products is essential.
• Experience in video production is a bonus.
• Prior experience in an agency environment is preferred.
• Must play well with others.
• Bachelor in Mass Communication, Marketing or related field.

• Seniority level Associate

• Employment type Full-time

• Job function Public Relations, Writing/Editing, and Marketing
• Industries Broadcast Media Production and Distribution and Technology, Information and Media

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SPH Content Lab is looking for an exceptional talent to join our growing content marketing team as Senior Campaign Manager. The ideal candidate excels at strategic thinking, target-focused ideation, and project management. Must. Love. Content.

You must be able to see the big picture while zooming in on the details. This is a job for someone who doesn’t just enjoy managing the complete life cycle of complex, cross-functional content marketing projects across the SPH Media ecosystem, but also spends time on the content strategy – figuring out the best way to solutioning a client brief while thinking about what the audience wants.

Reporting to the Associate Director of Content Marketing, you’ll design, produce and manage multi-format content marketing campaigns that include video, social media, text stories, audio and print. You will be at the forefront of connecting clients to SPH Content Lab’s performance-focused, editorial-driven solutions. You must be passionate about bringing content to life, seeing it through from the initial concept to the final performance report. Experience managing projects and clients is essential.

The ideal candidate is organised, media-savvy, and knows how to problem-solve while managing their time effectively. Our client list is diverse, and so is our content. You must be an experienced idea generator who is passionate about developing stories that will resonate with audiences – always with an eye on the larger goals of the content campaign and how each component of the project impacts the intended KPIs.

Content Lab works with an army of freelancers to bring our concepts to life – you run the show, on time and on budget. Experience with project management and overseeing many moving parts, assignments, and deliverables at once is a necessity. You must be able to work well as part of a team, collaborating with a larger group of editors, creatives, and colleagues from our commercial unit.

A high-level knowledge of news and current affairs is necessary, as well as an understanding of how to present a unique take in a crowded content landscape. The ability to thrive under pressure, manage intense deadlines and collaborate well with others is key.

Experience in video production is preferred.

SCOPE & RESPONSIBILITIES

• Design and create fully integrated content marketing strategies that incorporate online and off-line channels.
• Manage the complete life cycle of custom-solutioned, multi-format, cross-platform content marketing projects across the considerable roster of SPH Media’s news and lifestyle brands. This includes client pitches, project management, client management, performance supervision, and reporting.
• Contribute to ideation and solutioning of client briefs, and craft pitch decks of the highest standards.
• Managing internal stakeholders as well as external production partners to make sure a million moving parts produce content that is to brief, on time, and under budget.
• Turn data and analytics into strategy and action.
• Mentor junior members of the team.

REQUIREMENTS

• A minimum of 6 years relevant industry experience with at least 3 years in editorial, content marketing, social media marketing, advertising or video production.
• Clear understanding of how content is created across formats and media platforms. Experience in managing content creation on more than two media platforms (digital, social, print, television, radio, etc) is mandatory.
• Proven ability to devise strategic cross-platform content strategies and concepts.
• Experience in turning data and analytics into strategy and action. Basic understanding of digital analytics is a must.
• An extraordinary gift for multitasking. Please be extremely organised and detail-oriented.
• Be able to work collaboratively and proactively.
• Excellent English-language verbal and written skills. Proficiency in Chinese, Malay or Tamil is a bonus.
• Strong understanding of Lifestyle industry and consumer trends.
• Familiarity with SPH’s news products is essential.
• Must play well with others.
• Bachelors in Mass Communication, Marketing or related field.

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