249 Crm jobs in Singapore

Job Description

STRATEGY

• Own, develop and manage the CRM ecosystem to build long-term relationships with consumers and to grow the loyalty programme database and sales return in strict accordance with Central guidelines and local requirements. Ensure alignment with the new luxury CRM & customer engagement approach with excellence across all communications touchpoints.
• Develop market specific plans based on business needs to increase retention of existing customers database. Manages and controls fiscal year budget.

IMPLEMENTATION / FULFILMENT

• Lead plans, organize, implement and monitor fiscal year member communications calendar through traditional / digital means.
• Plans, organizes, implements and monitors the fulfillment of the Company CRM programs, including event management of different scales autonomously.
• Ensure local requests are a focused priority in the newsletter calendar.
• Own plans, organize, implement and monitor the fulfilment of membership benefits.
• Maximize B2B2C collaborations to re-ignite and drive loyalty benefits for members.
• Develops and implements effective campaigns to achieve the following KPIs.

drive acquisition and retention.

increase Value Per Ticket (Price Per Ticket / Price Per Purchase).

maintain active sales share.

enhance customer satisfaction.

improve loyalty through tier system.

• Identify areas of improvements within Central CRM programs to drive performance and improve the customer's issues and challenges.
• Receive feedback from retail teams monthly retail meeting forums and facilitate improvements.

EVENT / PROJECT MANAGEMENT

• Lead plans and implement events, programs and activities for the Club members of various scales
• Drive members exclusive events to increase acquisition and reinforce new brand codes
• Manage highest quality event experience delivery and operations

ANALYSIS

• Manage regular data analysis to understand consumer behaviour and translate it into effective campaign plans.
• Recommend ways to finetune monthly reports with strong emphasis on learnings, business implications and improvement areas.
• Proactively share knowledge of access and supports wider team with these reports.
• Evaluates central initiatives and strategies and provides structured feedback and recommendations to central.
• Compiles competitor activities report i.e. Point of Purchase CRM events, promotions trend and loyalty activities.
• Support any ad hoc projects which may be assigned for development from time to time.

CLIENTELLING

• Support and cultivate very important client evolution, curate client journey with a targeted approach that continually engages customers.
• Work closely with retail team to understand the needs of very important client.

Job Requirement

• Bachelor's degree in Business, Marketing, or a related field.
• 5–7 years of professional experience, preferably in consumer-focused industries or CRM-driven roles.
• Strong business acumen with proven ability to drive impactful decisions.
• Passionate about CRM and delivering exceptional customer experiences.
• A keen eye for detail with the ability to ensure accuracy and consistency.
• Excellent interpersonal and communication skills to collaborate effectively across teams and with stakeholders.
• Proficiency in local language(s) (written and spoken) is mandatory; English fluency is required.

Job Summary:

As a CRM Intern, you will develop, build, and manage campaigns that encompass all aspects of the customer experience at FairPrice Group (FPG). You will collaborate closely with creative and data-driven teams to develop and orchestrate campaigns across all customer communication channels (e.g., Email, Mobile Push Notifications, SMS) and across all FPG Business Units (including online groceries, retail, food services, and loyalty programs). In this role, you will utilize Marketing Technology platforms to push the boundaries of data-driven customer communications. Daily tasks will involve building and testing various content ideas, customer segments, personalization formats, and optimizing campaigns for maximum effectiveness.

Key Responsibilities:

• Assist the CRM Team in planning, setting up, and launching daily campaigns across all CRM touchpoints (e.g., Email, Mobile App Push Notifications) using Salesforce Marketing Cloud.
• Track, measure, and report on the performance of customer communications; design and conduct A/B tests for iterative optimization and improvement (e.g., subject lines, sales copy, send timing, and frequency).
• Collaborate closely with technical stakeholders to master CRM platforms, driving innovation and pushing the limits of customer communications.
• Creatively explore personalization strategies for customer segments and dynamic content, deploying them effectively in emails (eDMs) and push notifications to drive high-quality customer engagement and foster long-term customer lifetime value.
• Provide daily operational, administrative, and system support.

Key Competencies:

• Availability for a minimum of 6 months (preferably starting from 16 Dec 2025).
• Internship must be part of your graded (credit-bearing) academic requirement.
• Currently pursuing or recently completed an undergraduate or graduate degree in Marketing, Business, or Communications.
• Strong willingness to learn and grow independently.
• Some knowledge or experience in copywriting and campaign management is advantageous.
• Detail-oriented with strong analytical skills.
• Passionate about e-commerce, marketing, and technology.
• Excellent communication skills.
• Diligent, proactive, and able to think critically.
• Comfortable handling data and connecting it with qualitative insights.
• Self-starter, resourceful, proactive with a hands-on approach.
• Experience with HTML is considered an advantage.

What We Offer:

• Be part of a high-performance, professional, and entrepreneurial team.
• Gain exposure to cutting-edge e-commerce practices within a leading homegrown brand, playing a pivotal role in our success.
• Collaborate with experienced, motivated, and talented colleagues from diverse backgrounds.
• Opportunity to see your inputs and initiatives directly drive real business impact.

COPYWRITING

MOTIVATION

ENGAGEMENT

SALESFORCE MARKETING CLOUD

RESOURCEFUL

DATA HANDLING

CUSTOMER LIFETIME VALUE

CAMPAIGN MANAGEMENT

MARKETING

PROACTIVE

COMMUNICATION

DATA DRIVEN

SALES

ANALYSIS

INNOVATION

EFFECTIVENESS

CUSTOMER EXPERIENCE

TALENTED

E-COMMERCE

HYPERTEXT MARKUP LANGUAGE

SELF STARTER

CREATIVITY

PLANNING PROCESS

CRM SYSTEMS

FOOD AND BEVERAGE INDUSTRY

HANDS ON APPROACH

CUSTOMER LOYALTY SOFTWARE

MOBILE APPLICATION

Job TitleCRM ExecutiveJob DescriptionSo, who are we? We're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.Your role in the Team's SuccessJoin our APAC+ME Divisional team, working with best-in-class communications and CRM technology stacks to drive our ambition to produce client-driven, tailored and personalised communication that will help transform IG's client experience. Be part of a team that wants to revolutionise the way we communicate with our clients.What you'll doDevelop and execute CRM strategies, tailoring campaigns for product launches and customer retention.Map out and enhance customer journeys, identifying key touchpoints and areas for improvement.Implement personalised, data-driven lifecycle campaigns.Analyse customer data to generate insights and track campaign effectiveness through reports and dashboards.Work cross-functionally with marketing, sales, product development and customer support to ensure cohesive customer experiences.Gather and analyse customer feedback, making actionable recommendations to improve satisfaction.Track key metrics and continually optimise CRM communicationsWhat you'll need for this roleA minimum of 5 years communications experience with a core focus on operational delivery using data & marketing automation toolsExperience in CRM strategy, particularly in financial services or FinTechExpertise in SalesForce Marketing Cloud, data-driven CRM, HTML and journey creation.Ability to translate customer insights into actionable CRM ImprovementsProficiency in MarTech roadmaps and multi-channel executionAn understanding of key CRM engagement metrics, and how to measure, test and optimise journeys and emails/SMS/pushA strong, creative thinker, who is innately inquisitive, with the ability to make the complex simpleExcellent communication skills – the ability to communicate effectively with both technical and non-technical colleagues and stakeholdersSelf-motivated and organised– the ability to manage your own time and task list effectivelyHow we work We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office - which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:Lead and Inspire: Drives trust, alignment, and enthusiasmThink Big: Focus on the problems that most impact commercial outcomesChampion the client: Understand and prioritise client's needsDeliver at pace: Push for fast, sustainable growth;Raise the bar: Take ownership, be accountable and share feedbackWe believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach hereThe Perks Your growth fuels our success Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.In addition to salary and bonus, we offer a wider range of benefits including:Flexible working hours and work-from-home opportunities20 days of Annual Leave per financial year (carry forward or sell-off up to 5 days), additional one day for every year of completed service, capped at 23 daysMedical plans including dental coverTwo volunteering days per yearOne day of birthday leave per yearGym/Fitness reimbursement, IG pays a contribution of SGD 60/month for fitness or gym membership costsGlobal Share Purchase Plan, allows you to invest into a share plan and receive 1 free matching share for every two shares you purchaseLearn more about the Perks hereJoin us for this exciting journey. Apply nowNumber of openings0

Company Profile

My client is a well-established Microsoft Gold Partner specializing in Dynamics 365 solutions for businesses across Southeast Asia. With a strong regional presence and a proven track record of successful ERP and CRM implementations, they have helped organizations—from local enterprises to multinational corporations—leverage Microsoft technologies to drive digital transformation.

Job Scope

As a Technical Consultant (Dynamics 365 CE/CRM), you will be responsible for designing, developing, and delivering technical solutions that enhance the Microsoft Dynamics 365 CE platform. You will work closely with functional consultants and business stakeholders to ensure high-quality solutions that align with business needs and Microsoft best practices.

Key responsibilities include:

• Designing and developing customizations, plugins, workflows, and integrations within Dynamics 365 CE (CRM).
• Extending D365 CE using C#, .NET, JavaScript, Power Automate, Power Apps, and Azure services.
• Developing and maintaining custom entities, forms, dashboards, and business rules to meet client requirements.
• Building and optimizing integrations with external systems via APIs, Azure Service Bus, and Data Export Service.
• Implementing data migration and ETL processes using tools like KingswaySoft, SSIS, or Azure Data Factory.
• Supporting system testing (unit testing, SIT, UAT, regression) and troubleshooting technical issues.
• Ensuring scalability, performance, and security of custom solutions within D365 CE.
• Collaborating with functional consultants to translate business requirements into robust technical solutions.
• Preparing and maintaining technical documentation, deployment scripts, and solution design documents.
• Staying current with Microsoft's roadmap for Dynamics 365 CE and Power Platform, and recommending technical enhancements.

What We're Looking For

• Degree in Computer Science, Information Technology, Engineering, or a related field.
• Proven experience as a Technical Consultant / Developer working with Dynamics 365 CE (CRM) or Dynamics CRM 2016+.
• Strong hands-on expertise with C#, .NET, JavaScript, TypeScript, HTML, CSS for extending Dynamics 365 CE.
• Experience with Power Platform (Power Apps, Power Automate, Power BI) for low-code solutions and reporting.
• Solid understanding of Dataverse, security model, and solution management.
• Experience with Azure services (Logic Apps, Service Bus, Functions, Azure SQL) for integrations.
• Knowledge of DevOps practices (Azure DevOps, CI/CD pipelines, source control).
• Experience with data migration tools (KingswaySoft, SSIS, Scribe) and SQL Server.
• Strong problem-solving and debugging skills with the ability to handle complex technical issues.
• Good communication skills to work effectively in a consulting/vendor environment across multiple SEA clients.

What's In It For You

• Join a Respected Microsoft Gold Partner – Deliver high-quality solutions as part of a regional Dynamics 365 team.
• Technical Growth & Certifications – Gain access to advanced Microsoft training and certifications to strengthen your expertise.
• Challenging Regional Projects – Work on large-scale, multinational CRM projects across industries including Financial Services, Manufacturing, and Professional Services.
• Path to Solution Architect – Clear career progression opportunities into senior technical leadership and solution architecture.

What You Need To Do Now

If you're interested in this role, click 'apply now' or reach out to Carson Wong at with an up-to-date copy of your CV.

EA License Number: 11C3017

EA Registration Number: R

Who We Are Looking For?

As a CRM Executive, he/she is responsible for driving the planning and execution of Member lifecycle campaigns for Watsons Singapore, and bringing the loyalty programme to greater heights.

What Awaits You:

• Assist to develop and execute effective member lifecycle campaigns to build and maintain strong members' loyalty and achieve CRM KPIs (e.g. member acquisition, retention, repeat purchases, reactivation etc)
• Responsible for effective campaign segmentation to support end-to-end campaign execution, from requirement gatherings, extractions, executions, communications and report tracking of campaign performance
• Track, measure, and report on performance of members' communications, design and conduct A/B tests for optimisation and improvement (E.g. edm subject lines, SMS sales copy, send timing and frequency). Perform timely insights and analytical support to assess the effectiveness of the various CRM channels.
• Work closely with AS Watson stakeholders to develop mastery of CRM platforms, to constantly innovate and push the boundaries of our customer communications (dynamic and personalised content on email, sms etc)
• Work closely with relevant departments to resolve feedbacks & complaints related to membership programme
• Perform any other duties as assigned by Management.

We Are Excited About You If You Have:

• Degree/Diploma in Business or Marketing or a relevant discipline
• Minimum 2 to 4 years experience from related industries such as FMCG/Luxury brands with similar number of years in data-mining or analysis of customer behaviour activities.
• Experience in email marketing tools, Adobe Campaign, HTML and  launching CRM campaigns using EDM, SMS will be an added advantage.
• Data-driven, analytical, numerate and proficient in Excel - proficiency in Excel Pivot Table, Vlookup is essential
• Keen interest in loyalty programmes
• Diligent in campaign execution and critical thinking
• A strong team player, with excellent interpersonal skills to operate in a team environment and cross functionally
• Attentive to details and results-oriented
• Able to multitask and excel under pressure in a fast-paced environment
• Adaptable, nimble, proactive in conducting analysis and translating findings into commercial actions and success
• Willingness to learn and grow independently
• Fluent in English with proficiency of other language(s) will be an advantage
• Digitally savvy and being customer-centric

For more information, please visit and follow our LinkedIn Page for exciting updates.

About LOEWE

Created in Spain in 1846, LOEWE approaches 180 years as one of the world's major luxury houses. Now under the Creative Direction of Jack McCollough and Lazaro Hernandez, the brand presents itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.

LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture. These core values are reflected in the brand's belief in the importance of craft in today's culture, its modern interpretations of historical artistic achievements and its commitment to supporting contemporary art, craft and culture around the world.

At LOEWE, we value the uniqueness of our clients and our teams, whoever and wherever they are. We are committed to a culture that welcomes all genders, ethnicities, socioeconomic backgrounds, and abilities, including people with disabilities of all types. Our aim is for everyone to feel valued, included and empowered to contribute their best.

JOB DESCRIPTION

Role Mission

As a CRM Intern, you will be required to develop 360 CRM skills, with great regional exposure. This position reports directly to Assistant CRM Manager, SEAO.

Responsibilities

• Assist in CRM related data generation for regional markets
• Assist in preparation of materials & consolidation of performance tracking for all clienteling events across region
• Assist in the coordination of logistical arrangement & support for clienteling samples, giftings, tools & materials across region
• Support in coordination and administrative follow-up on vendor creation and management, payment facilitation & tracking, invoice & expense Management, clienteling app Licenses, service desk, etc
• Assist in overseeing event set ups and preparation
  Provide support on respective action plans for the region's initiatives, aligned with Loewe's general guidelines

Profile for Success

• Passion in luxury/fashion business
• Proactive and efficient individual, with attention to details
• Team player with positive work attitude
• Good analytical skills for monitoring / tracking of the Clienteling initiatives
• Good communication skills
• Possess Microsoft Excel / Office skills

Steeped in art and historical references, rooted in craft and tradition, Loewe has been reinventing leather craftmanship for almost 200 years. From its birth in Madrid in 1846 to its latest collection dedicated to the elegance of Chinese monochrome ceramics, the Maison's journey has been defined by its core values: energy, creativity, and a thoroughly modern approach blended with traditional techniques.

Craft at Loewe is unconditionally bound up with art, an endless source of inspiration: from the British Arts & Craft masters to the whimsical world of Studio Ghibli, art is at the heart of every collection – and the House is committed to supporting the artists and creators informing its work.

Today, Loewe's master artisans combine their craft knowledge, accumulated over generations, with new technologies to produce iconic objects presenting both instant appeal and enduring style: true incarnations of Loewe's ideals and vision.

Radical and ever-evolving: here's to another 200 years of Loewe history

Since 2013, Jonathan Anderson, Loewe's Creative Director, has been carrying this vision ever further. One of the leading designers of his generation, Anderson has spearheaded a major rejuvenation of the House.

Through a redesign of the brand identity, a modern articulation of its commitment to craft (with the launch of the Loewe Foundation Craft Prize, for instance), and a series of critically acclaimed and genre-defining Women's and Men's collections, Loewe has been further elevated as an influential and global cultural force.

At the intersection of fashion, craft and culture, Loewe's ambition is to be radical and ever-evolving. Craft and luxury are inextricably linked, and at Loewe, the one makes the other feel more accessible and tangible. By showing how the collections are made and honouring the complex artisanal processes behind them, it becomes possible to see their value and their merit. And by adding a cultural dimension – involving fine arts, film, dance, etc. –, Loewe has become a vibrant force for creativity and innovation, ensuring the brand's durability for another 200 years… and more.

We are seeking an experienced crm professional to join our team. The successful candidate will be responsible for designing, implementing and optimizing crm solutions that meet business objectives.

• Audit and clean up existing CRM processes, initiatives, tools, and data (Phase 1, i.e. first 3 month focus).
• Create a scalable global CRM framework, ensuring alignment with business goals and market-specific needs.
• Develop and evolve trigger lifecycle flows for CRM channels, and collaborate with product/tech teams for more advanced user flows.
• Define key customer lifecycle stages and establish tailored strategies for acquisition, engagement, retention, and reactivation.
• Build dashboards and reporting mechanisms to track CRM and loyalty performance, providing regular updates to stakeholders.
• Grow and optimize Castlery's Loyalty Program.

• Develop annual strategy and roadmap for each of our markets.
• Drive monthly channel performance reviews and strategy.
• Coach the Country CRM teams to adopt best practices and to setup benchmarks.
• Own the onsite subscription flow and collaborate with product/onsite teams.

• Able to measure and quantify the impact of CRM channels towards business.
• Able to measure the metrics across customer touch points and lifecycle.
• Able to break down into operational metrics and levers to drive the growth.
• Able to set the right benchmark and targets.

• Minimum 8-10 years of experience in CRM, or lifecycle marketing, preferably within a global or regional scope.
• Proven success in building and managing CRM strategies that drive measurable business outcomes.
• Experience with CRM platforms and loyalty program tools.
• Strong analytical mindset with the ability to measure the impact and drive growth opportunities.
• Proficiency in customer segmentation, lifecycle marketing, and omnichannel campaign execution.
• Excellent communication and collaboration skills, with the ability to influence stakeholders and lead teams effectively.