158 Crm jobs in Singapore
Customer Relationship Management (CRM) Leader
Posted 6 days ago
Job Viewed
Job Description
Careers that let you play !
We are the champs in crafting and slinging sporting goods, apparel, and equipment. Whether you're smashing goals or conquering the great outdoors, Decathlon's got your back – because winning is our favorite sport!
What is our culture like ?
- Where decisions spark High-fives :
Decathlon rocks a lively, sporty vibe where mistakes can turn into global victories. We tackle responsibilities with the same energy – turning challenges into triumphs!
Our game plan? Preserving the world together!
- Your career touchdowns :
At Decathlon, we're not just talking about career growth – it's a wild ride! Lace up those career sneakers for limitless possibilities, whether scoring locally or making international moves. Your journey with us? An epic adventure!
- Live for sports ? Now do it for a living :
At Decathlon, dive into sports madness with events, competitions, and a winning culture. Enjoy exclusive employee discounts for top-notch gear – where games and victories turn into epic celebrations!
Role PurposeAs the CRM Leader for Decathlon Singapore, you will play a pivotal role in building long-lasting, meaningful relationships with our users by developing data-driven, customer-centric strategies. You will lead the design, execution, and optimization of loyalty programs, personalised campaigns, and customer lifecycle initiatives to drive engagement, retention, and lifetime value across all channels.
CRM & Loyalty Strategy
- Define and execute the CRM roadmap aligned with Decathlon's vision of customer satisfaction and loyalty.
- Collaborate with APAC and global teams to align CRM initiatives.
- Participate in the evolution of Decathlon’s loyalty program, ensuring it strengthens our relationship with users and drives measurable business impact. (Omni channel support and animation and customer benefits roll out).
Customer Data & Insights
- Leverage customer data to build segmentation strategies, personalised communications, and actionable insights.
- Champion a data-driven culture by ensuring continuous improvement in customer understanding, behaviours, and preferences.
- Drive initiatives to enrich customer data quality, database growth, and consent management compliance.
Campaign Management
- Plan, execute, and optimize omni-channel CRM campaigns (email, SMS, app push notifications, etc.) to improve engagement and conversion rates.
Develop automated lifecycle journeys (onboarding, reactivation, win-back) to maximise customer lifetime value. - A/B test, monitor, and analyse performance metrics to ensure continuous campaign improvement.
Cross-functional Collaboration
- Partner with Retail, E-Commerce, Digital, Marketing, and Product teams to deliver a consistent and frictionless customer experience.
- Work closely with tech and data teams to enhance CRM tools, data integration, and system capabilities.
- Collaborate with store teams to activate loyalty initiatives at the physical touchpoints.
Team Leadership
- Lead, coach, and develop a high-performing CRM team.
- Foster a test-and-learn, results-oriented culture focused on customer satisfaction and business impact.
Experience & Skills
- Minimum 4 years of experience in CRM, loyalty, or customer lifecycle management, ideally within retail, e-commerce, or consumer-focused industries.
- Proven track record of designing and implementing successful data-driven CRM programs.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Hands-on experience with CRM platforms (Salesforce Marketing Cloud, Adobe, or similar), campaign management tools, and customer databases.
- Proficiency with Salesforce marketing cloud and Batch
- Analytical tools like Google Analytics, Amplitude
- Knowledge of customer segmentation, personalisation, and automated journeys.
- Familiarity with omnichannel retail environments and integration between digital and physical touchpoints.
- Project management skills with the ability to lead cross-functional initiatives.
Soft Skills & Values
- Passion for sports, active lifestyles, and Decathlon’s mission.
- Entrepreneurial, proactive, and customer-obsessed mindset.
- Strong communication skills with the ability to influence and engage stakeholders at all levels.
- Team player with leadership capabilities and a growth mindset.
A remuneration That Grows With You:
- Monthly bonuses, up to a whopping 10% of your base salary.
- Dive into the opportunity to become a Shareholder and share in the success of our global family.
- At the end of the year, reap the rewards of profit sharing based on the performances across the country.
Climb the Career Ladder:
- Elevate your skills with the power of our internal Decathlon Academy – upskill and re-skill your way to greatness.
- Chart your course with internal career progression opportunities in both retail and our incredible support team.
Flexibility That Fits Your Lifestyle:
- Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;
️ Be the Ultimate Decathlon Insider:
- Revel in a fantastic 20% staff discount on ALL Decathlon products – yes, including bikes, kayaks, tents, and everything else you need for your favorite sports!
️ Because We Care About You:
- We've got your well-being covered with comprehensive medical and insurance coverage.
- Flash that winning smile with dental benefits.
- Keep your health in check with a health screening allowance.
- For our female champions, enjoy maternity benefits designed just for you.
- And when life throws curveballs, lean on our counseling sessions for support.
️️ Sports, Community, and Bonding:
- Kick off those shoes and join in the sports fun after work or during store meetings.
- Immerse yourself in a vibrant community of like-minded, sporty individuals just like you!
At Decathlon, we're not just a workplace – we're a lifestyle, and we want you to experience the very best. Join us and let's conquer the world of sports together!
By applying, you undertake that any information you submit will be accurate and complete and you confirm that you have read, understood, and agree to our Privacy Policy ( ) and hereby consent to the collection, use and disclosure of your personal data in accordance with the Privacy Policy.
#J-18808-LjbffrCustomer Relationship Management (CRM) Leader
Posted 18 days ago
Job Viewed
Job Description
Careers that let you play !
We are the champs in crafting and slinging sporting goods, apparel, and equipment. Whether you're smashing goals or conquering the great outdoors, Decathlon's got your back – because winning is our favorite sport!
What is our culture like ?
- Where decisions spark High-fives :
Decathlon rocks a lively, sporty vibe where mistakes can turn into global victories. We tackle responsibilities with the same energy – turning challenges into triumphs!
Our game plan? Preserving the world together!
- Your career touchdowns :
At Decathlon, we're not just talking about career growth – it's a wild ride! Lace up those career sneakers for limitless possibilities, whether scoring locally or making international moves. Your journey with us? An epic adventure!
- Live for sports ? Now do it for a living :
At Decathlon, dive into sports madness with events, competitions, and a winning culture. Enjoy exclusive employee discounts for top-notch gear – where games and victories turn into epic celebrations!
Role PurposeAs the CRM Leader for Decathlon Singapore, you will play a pivotal role in building long-lasting, meaningful relationships with our users by developing data-driven, customer-centric strategies. You will lead the design, execution, and optimization of loyalty programs, personalised campaigns, and customer lifecycle initiatives to drive engagement, retention, and lifetime value across all channels.
CRM & Loyalty Strategy
- Define and execute the CRM roadmap aligned with Decathlon's vision of customer satisfaction and loyalty.
- Collaborate with APAC and global teams to align CRM initiatives.
- Participate in the evolution of Decathlon’s loyalty program, ensuring it strengthens our relationship with users and drives measurable business impact. (Omni channel support and animation and customer benefits roll out).
Customer Data & Insights
- Leverage customer data to build segmentation strategies, personalised communications, and actionable insights.
- Champion a data-driven culture by ensuring continuous improvement in customer understanding, behaviours, and preferences.
- Drive initiatives to enrich customer data quality, database growth, and consent management compliance.
Campaign Management
- Plan, execute, and optimize omni-channel CRM campaigns (email, SMS, app push notifications, etc.) to improve engagement and conversion rates.
Develop automated lifecycle journeys (onboarding, reactivation, win-back) to maximise customer lifetime value. - A/B test, monitor, and analyse performance metrics to ensure continuous campaign improvement.
Cross-functional Collaboration
- Partner with Retail, E-Commerce, Digital, Marketing, and Product teams to deliver a consistent and frictionless customer experience.
- Work closely with tech and data teams to enhance CRM tools, data integration, and system capabilities.
- Collaborate with store teams to activate loyalty initiatives at the physical touchpoints.
Team Leadership
- Lead, coach, and develop a high-performing CRM team.
- Foster a test-and-learn, results-oriented culture focused on customer satisfaction and business impact.
Experience & Skills
- Minimum 4 years of experience in CRM, loyalty, or customer lifecycle management, ideally within retail, e-commerce, or consumer-focused industries.
- Proven track record of designing and implementing successful data-driven CRM programs.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Hands-on experience with CRM platforms (Salesforce Marketing Cloud, Adobe, or similar), campaign management tools, and customer databases.
- Proficiency with Salesforce marketing cloud and Batch
- Analytical tools like Google Analytics, Amplitude
- Knowledge of customer segmentation, personalisation, and automated journeys.
- Familiarity with omnichannel retail environments and integration between digital and physical touchpoints.
- Project management skills with the ability to lead cross-functional initiatives.
Soft Skills & Values
- Passion for sports, active lifestyles, and Decathlon’s mission.
- Entrepreneurial, proactive, and customer-obsessed mindset.
- Strong communication skills with the ability to influence and engage stakeholders at all levels.
- Team player with leadership capabilities and a growth mindset.
A remuneration That Grows With You:
- Monthly bonuses, up to a whopping 10% of your base salary.
- Dive into the opportunity to become a Shareholder and share in the success of our global family.
- At the end of the year, reap the rewards of profit sharing based on the performances across the country.
Climb the Career Ladder:
- Elevate your skills with the power of our internal Decathlon Academy – upskill and re-skill your way to greatness.
- Chart your course with internal career progression opportunities in both retail and our incredible support team.
Flexibility That Fits Your Lifestyle:
- Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;
️ Be the Ultimate Decathlon Insider:
- Revel in a fantastic 20% staff discount on ALL Decathlon products – yes, including bikes, kayaks, tents, and everything else you need for your favorite sports!
️ Because We Care About You:
- We've got your well-being covered with comprehensive medical and insurance coverage.
- Flash that winning smile with dental benefits.
- Keep your health in check with a health screening allowance.
- For our female champions, enjoy maternity benefits designed just for you.
- And when life throws curveballs, lean on our counseling sessions for support.
️️ Sports, Community, and Bonding:
- Kick off those shoes and join in the sports fun after work or during store meetings.
- Immerse yourself in a vibrant community of like-minded, sporty individuals just like you!
At Decathlon, we're not just a workplace – we're a lifestyle, and we want you to experience the very best. Join us and let's conquer the world of sports together!
By applying, you undertake that any information you submit will be accurate and complete and you confirm that you have read, understood, and agree to our Privacy Policy ( ) and hereby consent to the collection, use and disclosure of your personal data in accordance with the Privacy Policy.
#J-18808-LjbffrCustomer Relationship Management (CRM) Leader
Posted today
Job Viewed
Job Description
Careers that let you play !
We are the champs in crafting and slinging sporting goods, apparel, and equipment. Whether you're smashing goals or conquering the great outdoors, Decathlon's got your back – because winning is our favorite sport!
What is our culture like ?
- Where decisions spark High-fives :
Decathlon rocks a lively, sporty vibe where mistakes can turn into global victories. We tackle responsibilities with the same energy – turning challenges into triumphs!
Our game plan? Preserving the world together!
- Your career touchdowns :
At Decathlon, we're not just talking about career growth – it's a wild ride! Lace up those career sneakers for limitless possibilities, whether scoring locally or making international moves. Your journey with us? An epic adventure!
- Live for sports ? Now do it for a living :
At Decathlon, dive into sports madness with events, competitions, and a winning culture. Enjoy exclusive employee discounts for top-notch gear – where games and victories turn into epic celebrations!
Role Purpose
As the CRM Leader for Decathlon Singapore, you will play a pivotal role in building long-lasting, meaningful relationships with our users by developing data-driven, customer-centric strategies. You will lead the design, execution, and optimization of loyalty programs, personalised campaigns, and customer lifecycle initiatives to drive engagement, retention, and lifetime value across all channels.
Key Responsibilities
CRM & Loyalty Strategy
- Define and execute the CRM roadmap aligned with Decathlon's vision of customer satisfaction and loyalty.
- Collaborate with APAC and global teams to align CRM initiatives.
- Participate in the evolution of Decathlon’s loyalty program, ensuring it strengthens our relationship with users and drives measurable business impact. (Omni channel support and animation and customer benefits roll out).
Customer Data & Insights
- Leverage customer data to build segmentation strategies, personalised communications, and actionable insights.
- Champion a data-driven culture by ensuring continuous improvement in customer understanding, behaviours, and preferences.
- Drive initiatives to enrich customer data quality, database growth, and consent management compliance.
Campaign Management
- Plan, execute, and optimize omni-channel CRM campaigns (email, SMS, app push notifications, etc.) to improve engagement and conversion rates.
Develop automated lifecycle journeys (onboarding, reactivation, win-back) to maximise customer lifetime value. - A/B test, monitor, and analyse performance metrics to ensure continuous campaign improvement.
Cross-functional Collaboration
- Partner with Retail, E-Commerce, Digital, Marketing, and Product teams to deliver a consistent and frictionless customer experience.
- Work closely with tech and data teams to enhance CRM tools, data integration, and system capabilities.
- Collaborate with store teams to activate loyalty initiatives at the physical touchpoints.
Team Leadership
- Lead, coach, and develop a high-performing CRM team.
- Foster a test-and-learn, results-oriented culture focused on customer satisfaction and business impact.
Experience & Skills
- Minimum 4 years of experience in CRM, loyalty, or customer lifecycle management, ideally within retail, e-commerce, or consumer-focused industries.
- Proven track record of designing and implementing successful data-driven CRM programs.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Hands-on experience with CRM platforms (Salesforce Marketing Cloud, Adobe, or similar), campaign management tools, and customer databases.
- Proficiency with Salesforce marketing cloud and Batch
- Analytical tools like Google Analytics, Amplitude
- Knowledge of customer segmentation, personalisation, and automated journeys.
- Familiarity with omnichannel retail environments and integration between digital and physical touchpoints.
- Project management skills with the ability to lead cross-functional initiatives.
Soft Skills & Values
- Passion for sports, active lifestyles, and Decathlon’s mission.
- Entrepreneurial, proactive, and customer-obsessed mindset.
- Strong communication skills with the ability to influence and engage stakeholders at all levels.
- Team player with leadership capabilities and a growth mindset.
A remuneration That Grows With You:
- Monthly bonuses, up to a whopping 10% of your base salary.
- Dive into the opportunity to become a Shareholder and share in the success of our global family.
- At the end of the year, reap the rewards of profit sharing based on the performances across the country.
Climb the Career Ladder:
- Elevate your skills with the power of our internal Decathlon Academy – upskill and re-skill your way to greatness.
- Chart your course with internal career progression opportunities in both retail and our incredible support team.
Flexibility That Fits Your Lifestyle:
- Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;
️ Be the Ultimate Decathlon Insider:
- Revel in a fantastic 20% staff discount on ALL Decathlon products – yes, including bikes, kayaks, tents, and everything else you need for your favorite sports!
️ Because We Care About You:
- We've got your well-being covered with comprehensive medical and insurance coverage.
- Flash that winning smile with dental benefits.
- Keep your health in check with a health screening allowance.
- For our female champions, enjoy maternity benefits designed just for you.
- And when life throws curveballs, lean on our counseling sessions for support.
️️ Sports, Community, and Bonding:
- Kick off those shoes and join in the sports fun after work or during store meetings.
- Immerse yourself in a vibrant community of like-minded, sporty individuals just like you!
At Decathlon, we're not just a workplace – we're a lifestyle, and we want you to experience the very best. Join us and let's conquer the world of sports together!
By applying, you undertake that any information you submit will be accurate and complete and you confirm that you have read, understood, and agree to our Privacy Policy ( ) and hereby consent to the collection, use and disclosure of your personal data in accordance with the Privacy Policy.
#J-18808-LjbffrCustomer Relationship Management (CRM) Leader
Posted today
Job Viewed
Job Description
Careers that let you play !
We are the champs in crafting and slinging sporting goods, apparel, and equipment. Whether you're smashing goals or conquering the great outdoors, Decathlon's got your back – because winning is our favorite sport!
What is our culture like ?
- Where decisions spark High-fives :
Decathlon rocks a lively, sporty vibe where mistakes can turn into global victories. We tackle responsibilities with the same energy – turning challenges into triumphs!
Our game plan? Preserving the world together!
- Your career touchdowns :
At Decathlon, we're not just talking about career growth – it's a wild ride! Lace up those career sneakers for limitless possibilities, whether scoring locally or making international moves. Your journey with us? An epic adventure!
- Live for sports ? Now do it for a living :
At Decathlon, dive into sports madness with events, competitions, and a winning culture. Enjoy exclusive employee discounts for top-notch gear – where games and victories turn into epic celebrations!
Role Purpose
As the CRM Leader for Decathlon Singapore, you will play a pivotal role in building long-lasting, meaningful relationships with our users by developing data-driven, customer-centric strategies. You will lead the design, execution, and optimization of loyalty programs, personalised campaigns, and customer lifecycle initiatives to drive engagement, retention, and lifetime value across all channels.
Key Responsibilities
CRM & Loyalty Strategy
- Define and execute the CRM roadmap aligned with Decathlon's vision of customer satisfaction and loyalty.
- Collaborate with APAC and global teams to align CRM initiatives.
- Participate in the evolution of Decathlon’s loyalty program, ensuring it strengthens our relationship with users and drives measurable business impact. (Omni channel support and animation and customer benefits roll out).
Customer Data & Insights
- Leverage customer data to build segmentation strategies, personalised communications, and actionable insights.
- Champion a data-driven culture by ensuring continuous improvement in customer understanding, behaviours, and preferences.
- Drive initiatives to enrich customer data quality, database growth, and consent management compliance.
Campaign Management
- Plan, execute, and optimize omni-channel CRM campaigns (email, SMS, app push notifications, etc.) to improve engagement and conversion rates.
Develop automated lifecycle journeys (onboarding, reactivation, win-back) to maximise customer lifetime value. - A/B test, monitor, and analyse performance metrics to ensure continuous campaign improvement.
Cross-functional Collaboration
- Partner with Retail, E-Commerce, Digital, Marketing, and Product teams to deliver a consistent and frictionless customer experience.
- Work closely with tech and data teams to enhance CRM tools, data integration, and system capabilities.
- Collaborate with store teams to activate loyalty initiatives at the physical touchpoints.
Team Leadership
- Lead, coach, and develop a high-performing CRM team.
- Foster a test-and-learn, results-oriented culture focused on customer satisfaction and business impact.
Experience & Skills
- Minimum 4 years of experience in CRM, loyalty, or customer lifecycle management, ideally within retail, e-commerce, or consumer-focused industries.
- Proven track record of designing and implementing successful data-driven CRM programs.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Hands-on experience with CRM platforms (Salesforce Marketing Cloud, Adobe, or similar), campaign management tools, and customer databases.
- Proficiency with Salesforce marketing cloud and Batch
- Analytical tools like Google Analytics, Amplitude
- Knowledge of customer segmentation, personalisation, and automated journeys.
- Familiarity with omnichannel retail environments and integration between digital and physical touchpoints.
- Project management skills with the ability to lead cross-functional initiatives.
Soft Skills & Values
- Passion for sports, active lifestyles, and Decathlon’s mission.
- Entrepreneurial, proactive, and customer-obsessed mindset.
- Strong communication skills with the ability to influence and engage stakeholders at all levels.
- Team player with leadership capabilities and a growth mindset.
A remuneration That Grows With You:
- Monthly bonuses, up to a whopping 10% of your base salary.
- Dive into the opportunity to become a Shareholder and share in the success of our global family.
- At the end of the year, reap the rewards of profit sharing based on the performances across the country.
Climb the Career Ladder:
- Elevate your skills with the power of our internal Decathlon Academy – upskill and re-skill your way to greatness.
- Chart your course with internal career progression opportunities in both retail and our incredible support team.
Flexibility That Fits Your Lifestyle:
- Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;
️ Be the Ultimate Decathlon Insider:
- Revel in a fantastic 20% staff discount on ALL Decathlon products – yes, including bikes, kayaks, tents, and everything else you need for your favorite sports!
️ Because We Care About You:
- We've got your well-being covered with comprehensive medical and insurance coverage.
- Flash that winning smile with dental benefits.
- Keep your health in check with a health screening allowance.
- For our female champions, enjoy maternity benefits designed just for you.
- And when life throws curveballs, lean on our counseling sessions for support.
️️ Sports, Community, and Bonding:
- Kick off those shoes and join in the sports fun after work or during store meetings.
- Immerse yourself in a vibrant community of like-minded, sporty individuals just like you!
At Decathlon, we're not just a workplace – we're a lifestyle, and we want you to experience the very best. Join us and let's conquer the world of sports together!
By applying, you undertake that any information you submit will be accurate and complete and you confirm that you have read, understood, and agree to our Privacy Policy ( ) and hereby consent to the collection, use and disclosure of your personal data in accordance with the Privacy Policy.
#J-18808-LjbffrCRM Specialist
Posted 8 days ago
Job Viewed
Job Description
- As a 360 degree advertising agency, we are seeking an individual to manage our CRM system on a freelancing basis. The remuneration for this position can be discussed based on your experience level of a minimum of 2+ years.Your responsibilities will include tracking new contact emails (incoming/outgoing) in the dedicated email account, updating the database with these new contacts, and managing the CRM system by ensuring that customer information is accurate and complete. Additionally, you will be analyzing customer data to identify trends and opportunities for marketing and customer service, as well as developing, executing, and monitoring marketing campaigns.Segmenting customers based on data to personalize marketing and communication, improving customer relationship processes, ensuring CRM integration with other systems, training team members on CRM system usage, automating workflows for improved efficiency, and staying up to date on CRM trends and technologies through industry platforms are also part of the scope.If you are interested in this opportunity, please share your updated resume with us at hidden_email .Warm Regards,Sharon D'CunhaGreysell Marketing Promotions Pvt LtdJob Type: Full-timeWork Location: Remote,
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#J-18808-LjbffrCRM Specialist
Posted 17 days ago
Job Viewed
Job Description
The CRM Specialist (TradFi) will report directly to the CRM Manager and work closely with in-house marketing, product, and creative teams. The Specialist must demonstrate a deep understanding of the company's product, identify consumer touchpoints, and propose actionable items to meet customers' needs. The ideal candidate should possess strong research and communication skills, be highly organized and detail-oriented, and be capable of managing multiple projects simultaneously.
Crypto.com is seeking a CRM Specialist (TradFi) to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform retention, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.
Responsibilities- Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
- Assist CRM Manager in planning and executing CRM & campaign programs
- Drive platform retention, engagement, and usage metrics (e.g. new-fund deposit, cross-selling conversion)
- Manage user segmentation, communication delivery (emails, push notifications, in-app messages), and performance evaluation
- Use data analytics to anticipate user behavior, including product preferences and purchasing patterns, to create new touchpoints and implement targeted upselling and cross-selling strategies within an optimized framework
- Conduct comprehensive experiments throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagement
- Plan and integrate data points with the CRM applications
- Coordinate analysis of industry trends to meet business objectives
- Create hypotheses, run A/B tests, and apply basic statistics to improve campaign performance
- Minimum 2 years of experience in growth, marketing, CRM or BA roles
- Robust knowledge of digital assets and traditional finance
- In-depth understanding of economic trends and analyzing market indicators (TradingView charts, such as EMA, MACD, RSI, and Bollinger bands)
- Proficient in delivering campaigns and managing automation with rigorous A/B testing
- Sensitive to numbers, logical thinking, and analytical skills
- Proven track record of using data and analytics tools to increase performance and enhance customer experience
- Excellent command of English; Mandarin proficiency is a bonus
- Excellent project management and communication skills
- Experience working to enable marketing personalization and dynamic content with 1st and 3rd party data
- Experience in SQL or HTML is an advantage
- Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a plus
- Demonstrates a strong sense of ownership, responsibility, and commitment
- Self-directed learner with a motivated attitude
- Quick to adapt to ever-changing and volatile market conditions
- Interest in and familiarity with financial news preferred
Not Applicable
Employment typeFull-time
Job functionOther
#J-18808-LjbffrCRM Specialist
Posted 22 days ago
Job Viewed
Job Description
Crypto.com is seeking a CRM Specialist (TradFi) to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform retention, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.
The CRM Specialist (TradFi) will report directly to the CRM Manager and work closely with in-house marketing, product, and creative teams. The Specialist must demonstrate a deep understanding of the company's product, identify consumer touchpoints, and propose actionable items to meet customers' needs. The ideal candidate should possess strong research and communication skills, be highly organized and detail-oriented, and be capable of managing multiple projects simultaneously.
Responsibilities- Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
- Assist CRM Manager in planning and executing CRM & campaign programs
- Drive platform retention, engagement, and usage metrics (e.g. new-fund deposit, cross-selling conversion)
- Manage user segmentation, communication delivery (emails, push notifications, in-app messages), and performance evaluation
- Use data analytics to anticipate user behavior, including product preferences and purchasing patterns, to create new touchpoints and implement targeted upselling and cross-selling strategies within an optimized framework
- Conduct comprehensive experiments throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagement
- Plan and integrate data points with the CRM applications
- Coordinate analysis of industry trends to meet business objectives
- Create hypotheses, run A/B tests, and apply basic statistics to improve campaign performance
- Minimum 2 years of experience in growth, marketing, CRM or BA roles
- Robust knowledge of digital assets and traditional fiance
- In-depth understanding of economic trends and analyzing market indicators (TradingView charts, such as EMA, MACD, RSI, and Bollinger bands)
- Proficient in delivering campaigns and managing automation with rigorous A/B testing
- Sensitive to numbers, logical thinking, and analytical skills
- Proven track record of using data and analytics tools to increase performance and enhance customer experience
- Excellent command of English; Mandarin proficiency is a bonus
- Excellent project management and communication skills
- Experience working to enable marketing personalization and dynamic content with 1st and 3rd party data
- Experience in SQL or HTML is an advantage
- Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a plus
- Demonstrates a strong sense of ownership, responsibility, and commitment
- Self-directed learner with a motivated attitude
- Quick to adapt to ever-changing and volatile market conditions
- Interest in and familiarity with financial news preferred
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CRM Specialist
Posted today
Job Viewed
Job Description
CRM Specialist
Posted today
Job Viewed
Job Description
Crypto.com is seeking a CRM Specialist (TradFi) to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform retention, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.
The CRM Specialist (TradFi) will report directly to the CRM Manager and work closely with in-house marketing, product, and creative teams. The Specialist must demonstrate a deep understanding of the company's product, identify consumer touchpoints, and propose actionable items to meet customers' needs. The ideal candidate should possess strong research and communication skills, be highly organized and detail-oriented, and be capable of managing multiple projects simultaneously.
Responsibilities- Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
- Assist CRM Manager in planning and executing CRM & campaign programs
- Drive platform retention, engagement, and usage metrics (e.g. new-fund deposit, cross-selling conversion)
- Manage user segmentation, communication delivery (emails, push notifications, in-app messages), and performance evaluation
- Use data analytics to anticipate user behavior, including product preferences and purchasing patterns, to create new touchpoints and implement targeted upselling and cross-selling strategies within an optimized framework
- Conduct comprehensive experiments throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagement
- Plan and integrate data points with the CRM applications
- Coordinate analysis of industry trends to meet business objectives
- Create hypotheses, run A/B tests, and apply basic statistics to improve campaign performance
- Minimum 2 years of experience in growth, marketing, CRM or BA roles
- Robust knowledge of digital assets and traditional fiance
- In-depth understanding of economic trends and analyzing market indicators (TradingView charts, such as EMA, MACD, RSI, and Bollinger bands)
- Proficient in delivering campaigns and managing automation with rigorous A/B testing
- Sensitive to numbers, logical thinking, and analytical skills
- Proven track record of using data and analytics tools to increase performance and enhance customer experience
- Excellent command of English; Mandarin proficiency is a bonus
- Excellent project management and communication skills
- Experience working to enable marketing personalization and dynamic content with 1st and 3rd party data
- Experience in SQL or HTML is an advantage
- Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a plus
- Demonstrates a strong sense of ownership, responsibility, and commitment
- Self-directed learner with a motivated attitude
- Quick to adapt to ever-changing and volatile market conditions
- Interest in and familiarity with financial news preferred
CRM Campaign Specialist
Posted 1 day ago
Job Viewed
Job Description
Join to apply for the CRM Campaign Specialist role at Dyson .
About The Role
We are seeking a talented and experienced CRM Campaign Specialist to join our CRM team. You will be the Subject Matter Expert for all things Salesforce Marketing Cloud (SMFC) related, lead campaign implementation, and drive innovation to ensure we get the most out of the platform.
Responsibilities
- Develop and execute marketing campaigns/automations using Salesforce Marketing Cloud, including email marketing, mobile messaging, social media advertising, and more.
- Build and maintain customer data extensions within Salesforce Marketing Cloud to ensure accurate targeting and segmentation.
- Campaign deployment might occasionally involve utilisation of other marketing platforms.
- Collaborate with Retention Strategy Lead to define campaign objectives, target audience, communications cadence and messaging strategy.
- Collaborate with Analytics Lead to monitor and analyze performance metrics to optimize campaign effectiveness.
Subject Matter Expert
- Provide guidance to Markets on campaign set up and implementation, function as the first level of support.
- Provide training and support to team members on Salesforce Marketing Cloud tools and capabilities, including building Step-by-Step Guide and maintaining documentation.
- Provide operational support, including raising tickets and collaborating with the Product/IT Owners to resolve issues.
- Stay up to date on industry best practices and new features within the Salesforce Marketing Cloud platform.
- Collaborate with Product Owners to enable new capabilities within SFMC.
- Collaborate with Analytics and Insights Teams to create data pipelines.
About You
- Strong working knowledge of Salesforce Marketing Cloud (3+ years), with hands-on operational and executional experience.
- Proficiency in creating and managing email and mobile campaigns, automation workflows, journey builder, data extensions within Salesforce Marketing Cloud.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience in crafting Operational Guides and related documentation.
- Excellent communication and collaboration skills.
- Proactive team player who enjoys solving problems and enabling those around them.
- Attention to detail and perfectionist approach to quality control.
- Salesforce Marketing Cloud certification is a plus.
- Must have technical skills in AmpScript, SQL, HTML.
- Good to have technical skills in Restful API, MC Connector, JavaScript.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Seniority level- Mid-Senior level
- Full-time
- Other
- Appliances, Electrical, and Electronics Manufacturing
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