143 Head Of Marketing jobs in Singapore

Our Client

Our client, a leading international education group and holding company of premium institutions, is seeking a Head of Marketing. This senior leadership role serves as a strategic bridge between Marketing, Partnerships, Community Outreach, and Admissions. It is pivotal in strengthening brand visibility in Singapore and internationally, enhancing the experience for students, parents, and staff, and driving sustainable growth through integrated, data-driven campaigns.

Main Responsibilities

1. Strategy & Campaigns

2. Lead the development and implementation of annual and long-term marketing strategies with defined objectives, KPIs, and measurable outcomes.

3. Align campaigns with organisational priorities, balancing Singapore-based goals with international enquiry growth.
4. Manage campaign planning with the digital team (HQ and with agencies as applicable), including digital media strategies, enquiry reviews, and reporting.

5. Oversee cross-platform campaigns (digital, print, PR, partnerships) with clear impact metrics.

6. Brand Building, Content & PR

7. Ensure consistent brand storytelling across all digital and offline channels, safeguarding adherence to brand guidelines.

8. Lead content-driven initiatives such as photoshoots, video production, blogs, vlogs, and newsletters.
9. Develop admissions and programme materials critical to the customer journey, nurturing prospects through effective sales collateral.
10. Drive PR activity through press releases, media features, and reputation-enhancing campaigns.
11. Collaborate with Academic Leadership to highlight programme strengths, milestones, and unique selling points (USPs) that differentiate the organisation in a competitive landscape.
12. Design and manage influencer marketing initiatives to expand brand reach, leveraging parent advocates, alumni, and trusted community voices to build credibility and strengthen word-of-mouth engagement.

13. Develop and oversee a Brand Ambassador Programme, engaging parents, alumni, and students as advocates to share authentic stories, foster trust, and amplify community-led reputation building.

14. Data, Funnel Management & Insights

15. Provide actionable insights through data-driven initiatives to strengthen admissions strategy and optimise campaigns.

16. Collaborate with the Admissions team to refine conversion funnels, using automation tools for enquiry tracking and funnel management.

17. Partner with central analytics teams to interpret market intelligence and refine approaches for improved ROI and enquiry quality.

18. Digital & Social Media

19. Develop and oversee the monthly social media strategy and content calendar in collaboration with the Academic Team.

20. Integrate admissions-related campaigns, events, and milestones into digital communications.
21. Refresh website content quarterly, ensuring accuracy, alignment with campaigns, SEO best practices, and AI search optimisation.

22. Maintain relationships with leading education and parenting portals, ensuring regular updates and visibility.

23. Partnerships & Community Engagement

24. Build and nurture partnerships with agents, education platforms, parenting networks, and community groups to support enrolment growth.

25. Represent the organisation at open houses, education fairs, and community events as a key brand ambassador.
26. Optimise the customer journey by capturing source-of-enquiry data, collecting parent feedback, monitoring competitor activity, and advising leadership on positioning.

27. Support marketing-led events through photo/video coverage, live updates, and highlight reels for future use.

28. Budget, Vendors & Team Oversight

29. Own and manage the marketing budget, ensuring quarterly and annual accuracy.

30. Negotiate and evaluate third-party contracts with clear deliverables; conduct quarterly audits of ads, campaigns, and platforms.
31. Oversee vendor relationships and ensure delivery timelines align with organisational objectives.
32. Provide structured leadership for the Marketing Team, including task prioritisation, workflow management, and leave approvals.

33. Ensure Marketing, Admissions, Events, and Community Engagement teams are aligned in meeting shared KPIs.

34. Operations & Inventory

35. Conduct monthly stock checks of branded and promotional items (e.g., banners, flags, gifts) and ensure timely replenishment.

36. Maintain a multimedia content bank for campaigns and long-term use.
37. Review and improve communication templates and creative tools (e.g., newsletters, event designs, sales collateral), providing design and development support where required.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 8–10 years of progressive marketing experience, including at least 3–5 years in a senior leadership capacity.
• Proven track record in integrated marketing strategy, digital and offline campaigns, PR, and community engagement.
• Experience in the education sector and understanding of Singapore's education landscape and international curricula advantageous.
• Strong data-driven approach, with ability to use analytics to drive campaign ROI and admissions conversion.
• Excellent leadership, stakeholder management, and presentation skills.
• Additional languages are advantageous due to the need to engage with a diverse base of parents, corporates, and community partners across jurisdictions.
• Flexibility to travel internationally and to attend marketing or community events outside of standard working hours when required.

Application Process

Please submit your resume to Jun Jie at or Emily Tan at , quoting Head of Marketing . Only shortlisted candidates will be contacted.

EA License No. 24S2395

Registration No. R

The Head of Marketing leads the regional marketing agenda to strengthen strategic partnerships, brand awareness, and passenger demand for Plaza Premium Group's airport hospitality services, including lounges, transit hotels, airport dining, and passenger services.

This role requires a proven leader with strong regional experience in partnership development and marketing strategy. You will oversee a regional marketing team, collaborate with cross-market colleagues to drive both inbound and outbound passenger traffic, and support the growth of Smart Traveller membership acquisition and engagement.

Working closely with the global marketing team, you will provide regional insights, market intelligence, and performance feedback to ensure campaigns are relevant and effective, while leading SEA-focused initiatives that deliver measurable business impact.

• Lead the regional marketing strategy for SEA, ensuring alignment with business priorities, revenue targets, and brand objectives.
• Build and manage strategic partnerships, e.g. with airports, tourism bodies, and travel and lifestyle brands to strengthen demand and brand presence.
• Provide leadership and guidance to regional marketing team members, setting goals, coaching, and ensuring delivery of results.
• Collaborate with global growth marketing to localise campaigns, share market insights, and optimise campaign effectiveness in SEA.
• Strong understanding of SEA travel market dynamics and customer behaviour across B2C, B2B2C, and B2B channels.
• Work with other regional teams to drive cross-border passenger traffic, ensuring alignment on inbound and outbound initiatives.
• Support Smart Traveller membership acquisition and engagement through targeted regional partnerships, activations, and campaigns.
• Coordinate campaign execution with cross-functional stakeholders (Operations, Loyalty, Sales, Business Development, etc.).
• Ensure brand consistency across SEA by working with global marketing and brand teams for creative, messaging, and asset support.
• Monitor and analyse market trends, customer behaviour, and campaign performance, providing actionable insights for continuous improvement.
  Support global marketing initiatives by localising and executing campaigns in SEA, maintaining alignment with Group standards and goals.

Job requirements

• Bachelor's degree in Marketing, Business, or related field.
• 7 years' experience in marketing, with a strong focus on regional partnerships, brand-building, and demand generation in travel, aviation, or hospitality.
• Proven track record in leading regional teams and cross-market initiatives, with excellent stakeholder management skills.
• Strong experience in partnership marketing, including co-marketing with airports or tourism bodies.
• Familiarity with digital marketing channels and ability to provide market-specific insights to global teams.
• Strong analytical and commercial mindset, with ability to connect marketing outcomes to business performance.
• Excellent project management and communication skills, with ability to lead cross-functional collaboration.
• Hands-on, results-oriented leader who thrives in fast-paced, multicultural environments.
• Willingness to travel as required.

Location: Singapore (North Region)

Our client is a dynamic health supplement startup on a mission to redefine wellness across Asia. Backed by science and inspired by nature, their products empower modern lifestyles—boosting immunity, energy, and vitality. As they scale rapidly, they're seeking a visionary Head of Marketing to lead brand growth, digital acceleration, and customer engagement across key international markets.

Your Impact

You'll be the architect of their brand story and growth engine—driving strategy, leading execution, and inspiring a high-performing team. This is a rare opportunity to shape a category-defining brand from the ground up.

Key Responsibilities

• Develop and execute regional marketing strategy aligned with business goals
• Build and position the brand across digital, social, PR, events, and retail
• Lead product launches with strong go-to-market plans
• Drive performance marketing, SEO, content, CRM, and e-commerce
• Inspire and manage the marketing team; set KPIs and track performance
• Analyse CAC, ROI, and conversion data to optimize campaigns and budget
• Collaborate cross-functionally with Sales, Product, and Operations
• Manage marketing budget and external partners/agencies
• Conduct market research and competitor analysis to inform growth

Job requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• Minimum 8 years of hands-on and leadership experience in marketing, ideally within supplements, wellness, or e-commerce
• Regional marketing experience—preferably across Singapore, Malaysia, the UK, Australia, and Dubai—with a proven ability to adapt strategies to diverse consumer behaviours, regulatory landscapes, and market dynamics
• Proven ability to design, implement, and evaluate marketing experiments and data-driven campaigns
• Deep expertise in SEO, performance marketing, and optimization tactics
• Proficient in digital tools and platforms including Google Analytics, SEO tools, design software, CRM systems, and e-commerce solutions
• Strong analytical mindset with experience in A/B testing and campaign optimization
• Exceptional communication and stakeholder engagement skills, with a track record of strategic leadership in startup or lean-team environments

Why Join?

• Be part of a purpose-driven brand reshaping health and wellness in Asia
• Thrive in a fast-paced, entrepreneurial environment with room to innovate
• Work with passionate founders and collaborative teams in a culture that values impact over hierarchy

NOTE: Position title may change based on candidate's experience, qualifications, and company structure at time of offer. This is to ensure alignment with candidate and organizational needs.

The selection process involves careful consideration, and only shortlisted candidates will be contacted. We extend our gratitude to all applicants for their interest and effort in applying.

Principal Consultant: Amber Chen | Registration Number: R | EA License Number: R

Role Description:

Responsible for developing and implementing marketing strategies in line with the organization's long term strategic plan. The incumbent will evaluate customer research, market conditions and competitor data. The role will be responsible for overseeing the execution of marketing plans, advertising and promotional staff and activities in the region. The Incumbent ensures effective linkage of regional marketing plans and activity and that differences in the regional markets are recognised and built into the overall strategy/marketing plans.

The scope of responsibility encompasses events, digital / social media, marcom, e-Commerce marketing, customer loyalty & corporate guidelines adherence with the following aspects:

• Strategize and develop marketing objectives.

• Lead team to conceptualize campaigns.

• Develop and execute visual merchandising for all PLC stores.

• Lead marketing team to monitor, create and formulate analysis of retail market trend.

• Campaign for launch of site with media to build brand equity.

• Manage and track marketing budget for marketing activities.

Key stakeholders & relations for the incumbent are as follows:

• Supervise marketing in Singapore.

• Oversee marketing team in Malaysia.

• Guide marketing team for our Franchises in Thailand, Bangkok, Philippines & Vietnam.

• Work with internal stakeholder and external agencies

Requirements:

• Degree in Business Administration/Marketing or equivalent.

• Minimum of 10 years relevant marketing experience.

• Experience with fast moving consumer goods.

• Experience with e-commerce marketing and product.

• Experience in digital marketing channels and campaigns.

• Experience in the rollout of a digital marketing platform.

• Experience in developing comprehensive marketing plans

• Proven track record in leading and managing people, organisation goals and business objectives.

• Strong people and project management skills

• Innovative, entrepreneurial, resourceful, self-motivated to work with grey scope and processes to bring about technology.

• Strong marketing analytical skills, performance KPIs, communication and negotiation skills.

Only shortlisted candidates will be notified.

Job Functions

:

Marketing

Job Type

:

Permanent

Location

:

Singapore

Marketing & Brand Communications

· Develop and implement a holistic marketing strategy aligned with the club's vision and brand positioning.

· Oversee all marketing touchpoints including digital, social media, content marketing, and public relations.

· Ensure all internal and external communications maintain consistency with 67 Pall Mall's global tone, voice, and visual identity.

· Create compelling campaigns and narratives that inspire engagement and enhance brand awareness.

· Build relationships with luxury and lifestyle media to strengthen the club's external profile.

Programming & Events Strategy

· Curate a high-quality, member-centric calendar of events spanning social, cultural, and wine-led themes.

· Collaborate with the Events, Membership, Kitchen, and Wine teams to co-create programming that reflects member interests and values.

· Establish thematic pillars that enhance member retention, engagement, and community building.

· Monitor event performance and member feedback to continuously refine and elevate the programming strategy.

Cross-Functional Collaboration

· Work closely with the Head of Membership Experience & Partnerships to support alignment between marketing campaigns and partnership initiatives.

· Collaborate with the Membership and Investor Relations teams to support member engagement campaigns and targeted communications.

Team Leadership & Budget Management

· Lead, mentor, and grow a small team of marketing and content professionals.

· Oversee departmental budgeting, ensuring marketing and programming initiatives are ROI-driven and within scope.

·   Partner with the General Manager and key stakeholders to align strategic priorities and report on departmental performance.

(We regret to inform that only shortlisted candidates will be notified.)

Company Summary :

ELGO AI is a fast-growing startup redefining how enterprises build and deploy AI. We offer a powerful no-code enterprise-grade GenAI platform that enables organizations to create custom LLM-powered applications such as chatbots, smart document workflows, and automation agents 10x faster than traditional methods. Abstracting away the complexities of a production GenAI system, we aim to simplify enterprise AI adoption by making advanced GenAI capabilities accessible to non-technical teams. We are passionate about workflow orchestration, context-aware agents, full transparency and observability layer, scalable designs and enterprise-grade deployment, all grounded in responsible, secure, and user-centric design. Our vision is to become the go-to operating platform for practical AI solutions in Asia Pacific.

Job Description:

As Head of Marketing at ELGO, you will shape our marketing strategy and ensure successful execution of all marketing activities. This position offers a unique opportunity to dive into B2B enterprise and ecosystem marketing for AI platforms. You will work directly with the CEO and contribute to developing and executing all marketing strategies, enhancing brand awareness, and establishing robust systematic tracking and monitoring of key KPIs across marketing channels. You will also work closely with the sales and partnership team in designing new campaigns and rollout strategies. In the start, you will be the only person working on marketing and is expected to drive many of the marketing activities.

The ideal person for the role would love the fast-changing and dynamic environment, and the challenges that comes with it. He/she will need to be a creative problem solver at heart, regularly thinking out of the box and falling back to first principles to design marketing strategies and campaigns that deliver real outcomes, instead of just following playbooks. He/she would also need to be systematic and experiment-minded, constantly running experiments and evaluating effectiveness of each campaign and experiment systematically. He/she is would also be extremely proactive, both in working and learning.

Roles & Responsibilities:

• Lead the development and implementation of ELGO's overall marketing strategies.

• Optimize company website SEO and enhance existing content marketing campaigns.

• Maintain and update company website using webflow.

• Collaborate with the technical leads and subject matter experts to create engaging content for various digital platforms.

• Help manage social media accounts, ensuring consistent and brand-aligned communication.

• Support the organization of virtual and in-person events, webinars, trainings, and workshops.

• Analyse marketing data to understand the effectiveness of campaigns and strategies.

• Explore, implement and evaluate new marketing campaigns and channels.

• Establish a robust system or process to track and monitor various metrics across channels and customer segments.

Requirements:

Core Requirements

• Minimum bachelor degree in Marketing, Communications, Business Administration, or a related field. Candidates without formal education but with strong practical experience are welcomed.

• 2-8 years working experience in a hands-on and leadership marketing role, preferably in a B2B SaaS startup, tech consultancy firm, or B2B enterprise solutions.

• Strong experience and knowledge in SEO and optimization tactics.

• Good working knowledge of digital marketing tools and platforms, such as Google Analytics, SEO tools, design software etc.

• Able to design, implement and evaluate experiments to test different marketing strategies and campaigns.

Key Traits

• Strong interest in AI technology and its application in business.

• Creative thinking and problem-solving skills.

• Highly organized with attention to detail.

• Willing to proactively voice opinions and thoughts on the business.

• Self-driven and proactive learner.

Optional Requirements

• Good technical writing capabilities with knowledge on topics such as Data Strategy, Data Governance, Generative AI and AI Implementations.

• Past experience organizing and conducting online webinars and workshops.

• Experience setting up email marketing campaigns and newsletters.

• Good design skills (e.g. graphic design, photo editing, video editing etc.).

What We Offer:

• An exciting opportunity to work at the intersection of AI, digital marketing and fast-paced startup.

• A collaborative, inclusive, and innovative work environment.

• Hands-on experience in a fast-growing early-stage tech startup.

• Exposure to industry-leading AI technologies and ethical AI practices.

• Guidance and empowerment to experiment, learn and grow professionally.

• Exposure to the tech startup ecosystem in Singapore and beyond.

• Flexible working arrangements.

The Interview Process:

• There will be a total of 3 rounds of interview:

o 1st round: 30 minutes of general Q&A with the CEO

o 2nd round: 60 minutes technical session, where you will be given a real problem and is required to formulate strategies and campaigns within 30 minutes. Q&A for the remaining time.

o 3rd round: 15 minutes for work arrangements and compensation package discussions.

Our client, a well-established Singapore Inc group with a strong local heritage and an international footprint, is looking for a Head of Marketing/ Senior Marketing Manager to oversee one of its most premium education brands.

This is a pivotal role for a Marketing professional to drive strategy across our multiple brands in Singapore. Candidates may be considered for a Senior Marketing Manager role, or Head of Marketing position, leading a dedicated team.

As a thriving and stable local firm, we offer a unique opportunity for autonomy, direct influence on business growth, and a chance to build a legacy. Our compensation package is structured to align with local market realities and the long-term value you bring to our expanding portfolio.

Responsibilities:

Reporting to the business leader, we are seeking a marketing leader with a passion for excellence and a proven track record in building and managing premium consumer brands. This is a full-spectrum role where you will be the sole marketing lead for this single premium brand. You will own the entire marketing strategy and execution, managing digital marketing channels, while also collaborating with marketing colleagues from a related sister brand and leveraging shared group resources. Your responsibilities will include developing and implementing a marketing plan to elevate brand presence and drive long-term enrollment growth.

Requirements:

We are looking for a candidate with a strong background in a premium-focused industry. Relevant industry background could be from high-end retail, hospitality, or F&B, where you understand how to market an exclusive experience and cultivate a loyal customer base. Individuals with a background in EdTech, premium healthcare or wellness, or family-focused consumer brands, such as family entertainment or toys, may also be relevant.

To Apply:

Registration No: R

EA Licence No: 21S0587

We are looking for an execution-focused Head of Marketing to lead all marketing activities across our group brands: Medi-Beauty Salon, Aesthetics, Scalp & Hair Growth, GP Clinic, and Women's Health. This is a strategic and execution-driven role where the candidate will be responsible for building brand presence, driving customer leads, and ensuring measurable business growth.

• Develop and implement marketing plans for each brand with clear lead generation targets.
• Balance brand-building and performance marketing to ensure consistent customer inflow.
• Identify SME-friendly, cost-effective marketing opportunities (local campaigns, digital ads, partnerships.
• Build strong and differentiated brand identities for each service line.
• Ensure consistent messaging, visuals, and customer engagement across all platforms.
• Drive customer trust and loyalty through impactful storytelling and campaigns.
• Oversee digital channels (social media, SEO/SEM, website, CRM) to bring in high-quality leads.
• Create campaigns that directly convert to bookings, visits, and sales.
• Track leads, monitor conversion funnel, and continuously optimise campaigns for ROI.
• Lead marketing team and guide their day-to-day activities.
• Manage external agencies/freelancers for creative, digital, and PR work.
• Work closely with clinic/salon managers to align marketing with business needs.
• Set clear KPIs (leads generated, cost per lead, brand awareness metrics).
• Provide monthly performance reports with actionable insights.
• Own the marketing budget and ensure efficient spend.

• Degree in Marketing/Business or related field.
• Minimum 8 –10 years of marketing experience, preferably in healthcare, beauty, or wellness sectors.
• Proven ability to grow customer base and brand presence with limited resources.
• Strong grasp of digital marketing, social media, and performance campaigns.
• Ability to think strategically while being hands-on with execution.
• Excellent communication, creativity, and leadership skills.

*WHO WE ARE: *

As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Marketing lead for OCBC's high net worth customer segments – Premier Banking and Premier Private Client.

Roles & Responsibilities

• Lead the marketing strategy to drive brand health, client acquisition, client engagement and sales and revenue growth for Premier Banking and Premier Private Client in Singapore and regional markets.
• Work closely with internal stakeholders including segment, product, analytics, legal and compliance teams, and external agencies to ensure timely and effective planning, developing and delivery of marketing projects and campaigns.
• Review, plan and develop client tools and assets to deepen client engagement and support delivery of business growth.
• Lead the media strategy and execution for Premier Banking and Premier Private Client in Singapore, contributing to leads and supporting new to bank acquisition. Regular supervision and providing steer to media agency for paid media optimisation.
• Marketing budget management to balance cost per acquisition and effectiveness in marketing spend.
• Events lead for Premier Banking and Premier Private Client, which may be in the form of physical seminars, appreciation dinners or webinars. Provide fresh perspectives and challenge status quo by bringing new experiences for clients.

Requirements

• At least 10 years marketing experience, preferably in a financial institution.
• Experience in HNW client segments and understanding of banking and investments will be an advantage.
• Strong understanding of the wealth management landscape in Singapore and the region, with cross-border marketing experience being an edge.
• Degree in Marketing, Business or Communications.
• Great communication skills and able to manage dynamics of internal and external stakeholders.
• Project management skills and experience in managing creative and media agencies.
• Strong business acumen and agile in adapting to changing environments and needs.
• Digitally savvy and have Martech platforms experience.

Who we are

As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.

But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What we offer

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

*What we offer: *

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.