206 Head Of Marketing jobs in Singapore

We are looking for an exceptional and experienced Head of Marketing to join our executive leadership team. The Head of Marketing will be responsible for leading our global marketing efforts, shaping our brand identity, driving user acquisition and retention, and building a vibrant community around our platform. This role requires a strategic thinker with a deep understanding of the cryptocurrency landscape, proven success in scaling marketing initiatives in high-growth industries, and the ability to navigate complex regulatory environments. You will be instrumental in positioning the company as a trusted leader and innovator in the digital asset space.

What You'll Do:

• Overall Marketing Strategy & Leadership:
  
  Develop and execute a comprehensive global marketing strategy that aligns with the company's overall business objectives, growth targets, and product roadmap.

Define the core marketing metrics (KPIs) and build a robust analytics framework to measure the effectiveness and ROI of all marketing activities.

Lead, mentor, and expand a high-performing global marketing team, fostering a culture of creativity, accountability, experimentation, and data-driven decision-making across all marketing functions (brand, performance, content, PR, community, product marketing).
- Brand Building & Communications:

Define and articulate the company's brand vision, mission, values, and unique selling propositions within the competitive crypto landscape.

Oversee the development of a strong, consistent brand narrative and visual identity across all touchpoints, ensuring trust, credibility, and differentiation.

Lead Public Relations and Corporate Communications, managing media relations, press releases, thought leadership initiatives, and crisis communications to enhance public perception and brand reputation.

Act as a key spokesperson for the company at industry events, conferences, and media engagements.
- Performance Marketing & Growth:

Drive aggressive user acquisition and activation through data-driven performance marketing channels, including paid search, social media advertising, display, affiliate marketing, and retargeting.

Optimize conversion funnels, leveraging A/B testing, user behavior analysis, and personalization strategies to maximize marketing efficiency.

Implement robust CRM and lifecycle marketing strategies to enhance user retention, engagement, and lifetime value.
- Content Marketing & SEO:

Develop and oversee a comprehensive content strategy (blog, articles, videos, educational guides, market insights) that positions (Company Name) as an industry thought leader and attracts organic traffic.

Lead SEO initiatives to improve organic search rankings and discoverability for key crypto-related terms and platform features.
- Community Engagement & Social Media:

Build and nurture a strong, engaged, and loyal community across relevant platforms (e.g., Twitter, Telegram, Discord, Reddit, YouTube).

Develop and execute community-driven campaigns, influencer collaborations, and social media strategies that foster advocacy and virality within the crypto-native audience.
- Product Marketing & GTM:

Partner closely with Product and Business Development teams to develop compelling go-to-market strategies for new products, features, and financial offerings (e.g., new listings, staking services, derivatives, Web3 integrations).

Articulate clear value propositions and messaging that resonate with target audiences (retail, institutional, developers).
- Market Research & Competitive Intelligence:

Conduct in-depth market research, competitive analysis, and customer segmentation to identify emerging trends, unmet needs, and strategic opportunities within the global crypto market.

Utilize insights to inform marketing strategies, product development, and business expansion initiatives.
- Regulatory & Compliance Adherence:

Work closely with Legal and Compliance teams to ensure all marketing activities, messaging, and campaigns are fully compliant with local and international regulations for financial services and digital assets.

Proactively adapt marketing strategies in response to evolving regulatory landscapes.
- Budget Management:

Own and manage the global marketing budget, ensuring optimal allocation of resources and demonstrating clear ROI for all marketing investments.

What You'll Bring:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA or equivalent advanced degree is highly preferred.
• 12+ years of progressive leadership experience in marketing, with a minimum of 5+ years in a senior executive marketing role (Head of Marketing, VP of Marketing, CMO) at a leading cryptocurrency exchange, blockchain company, or highly regulated FinTech firm.
• Demonstrated track record of successfully scaling user acquisition, driving brand awareness, and achieving significant revenue growth in a fast-paced, global environment.
• Deep, nuanced understanding of the cryptocurrency ecosystem, blockchain technology, digital assets, market microstructure, and the unique challenges and opportunities of marketing in this space.
• Proven expertise across the full marketing mix: brand management, performance marketing, content marketing, SEO, social media, community building, PR, and product marketing.
• Strong analytical and data-driven approach to marketing, with proficiency in marketing analytics platforms and A/B testing methodologies.
• Exceptional leadership and team-building skills, with experience managing and mentoring diverse, high-performing global teams.
• Outstanding communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels, internally and externally.
• Agile and adaptable, comfortable operating in a rapidly evolving market and regulatory environment.
• A strong network within the crypto industry, media, and relevant influencer communities is a significant advantage.

Why Join Us?

• Define and lead the global marketing strategy for a pioneering cryptocurrency exchange.
• Work at the forefront of digital finance, influencing the adoption and perception of blockchain technology worldwide.
• Collaborate with a visionary executive team and a highly passionate, diverse group of professionals.
• Significant opportunities for professional development, industry influence, and personal growth.
• Highly competitive executive compensation package, including equity/token options, and comprehensive benefits.
• A culture that champions innovation, security, and a user-first approach.

Our client, a well-established Singapore Inc group with a strong local heritage and an international footprint, is looking for a Head of Marketing/ Senior Marketing Manager to oversee one of its most premium education brands.

This is a pivotal role for a Marketing professional to drive strategy across our multiple brands in Singapore. Candidates may be considered for a Senior Marketing Manager role, or Head of Marketing position, leading a dedicated team.

As a thriving and stable local firm, we offer a unique opportunity for autonomy, direct influence on business growth, and a chance to build a legacy. Our compensation package is structured to align with local market realities and the long-term value you bring to our expanding portfolio.

Responsibilities:

Reporting to the business leader, we are seeking a marketing leader with a passion for excellence and a proven track record in building and managing premium consumer brands. This is a full-spectrum role where you will be the sole marketing lead for this single premium brand. You will own the entire marketing strategy and execution, managing digital marketing channels, while also collaborating with marketing colleagues from a related sister brand and leveraging shared group resources. Your responsibilities will include developing and implementing a marketing plan to elevate brand presence and drive long-term enrollment growth.

Requirements:

We are looking for a candidate with a strong background in a premium-focused industry. Relevant industry background could be from high-end retail, hospitality, or F&B, where you understand how to market an exclusive experience and cultivate a loyal customer base. Individuals with a background in EdTech, premium healthcare or wellness, or family-focused consumer brands, such as family entertainment or toys, may also be relevant.

To Apply:

Registration No: R

EA Licence No: 21S0587

Company Summary :

ELGO AI is a fast-growing startup redefining how enterprises build and deploy AI. We offer a powerful no-code enterprise-grade GenAI platform that enables organizations to create custom LLM-powered applications such as chatbots, smart document workflows, and automation agents 10x faster than traditional methods. Abstracting away the complexities of a production GenAI system, we aim to simplify enterprise AI adoption by making advanced GenAI capabilities accessible to non-technical teams. We are passionate about workflow orchestration, context-aware agents, full transparency and observability layer, scalable designs and enterprise-grade deployment, all grounded in responsible, secure, and user-centric design. Our vision is to become the go-to operating platform for practical AI solutions in Asia Pacific.

Job Description:

As Head of Marketing at ELGO, you will shape our marketing strategy and ensure successful execution of all marketing activities. This position offers a unique opportunity to dive into B2B enterprise and ecosystem marketing for AI platforms. You will work directly with the CEO and contribute to developing and executing all marketing strategies, enhancing brand awareness, and establishing robust systematic tracking and monitoring of key KPIs across marketing channels. You will also work closely with the sales and partnership team in designing new campaigns and rollout strategies. In the start, you will be the only person working on marketing and is expected to drive many of the marketing activities.

The ideal person for the role would love the fast-changing and dynamic environment, and the challenges that comes with it. He/she will need to be a creative problem solver at heart, regularly thinking out of the box and falling back to first principles to design marketing strategies and campaigns that deliver real outcomes, instead of just following playbooks. He/she would also need to be systematic and experiment-minded, constantly running experiments and evaluating effectiveness of each campaign and experiment systematically. He/she is would also be extremely proactive, both in working and learning.

Roles & Responsibilities:

• Lead the development and implementation of ELGO's overall marketing strategies.

• Optimize company website SEO and enhance existing content marketing campaigns.

• Maintain and update company website using webflow.

• Collaborate with the technical leads and subject matter experts to create engaging content for various digital platforms.

• Help manage social media accounts, ensuring consistent and brand-aligned communication.

• Support the organization of virtual and in-person events, webinars, trainings, and workshops.

• Analyse marketing data to understand the effectiveness of campaigns and strategies.

• Explore, implement and evaluate new marketing campaigns and channels.

• Establish a robust system or process to track and monitor various metrics across channels and customer segments.

Requirements:

Core Requirements

• Minimum bachelor degree in Marketing, Communications, Business Administration, or a related field. Candidates without formal education but with strong practical experience are welcomed.

• 2-8 years working experience in a hands-on and leadership marketing role, preferably in a B2B SaaS startup, tech consultancy firm, or B2B enterprise solutions.

• Strong experience and knowledge in SEO and optimization tactics.

• Good working knowledge of digital marketing tools and platforms, such as Google Analytics, SEO tools, design software etc.

• Able to design, implement and evaluate experiments to test different marketing strategies and campaigns.

Key Traits

• Strong interest in AI technology and its application in business.

• Creative thinking and problem-solving skills.

• Highly organized with attention to detail.

• Willing to proactively voice opinions and thoughts on the business.

• Self-driven and proactive learner.

Optional Requirements

• Good technical writing capabilities with knowledge on topics such as Data Strategy, Data Governance, Generative AI and AI Implementations.

• Past experience organizing and conducting online webinars and workshops.

• Experience setting up email marketing campaigns and newsletters.

• Good design skills (e.g. graphic design, photo editing, video editing etc.).

What We Offer:

• An exciting opportunity to work at the intersection of AI, digital marketing and fast-paced startup.

• A collaborative, inclusive, and innovative work environment.

• Hands-on experience in a fast-growing early-stage tech startup.

• Exposure to industry-leading AI technologies and ethical AI practices.

• Guidance and empowerment to experiment, learn and grow professionally.

• Exposure to the tech startup ecosystem in Singapore and beyond.

• Flexible working arrangements.

The Interview Process:

• There will be a total of 3 rounds of interview:

o 1st round: 30 minutes of general Q&A with the CEO

o 2nd round: 60 minutes technical session, where you will be given a real problem and is required to formulate strategies and campaigns within 30 minutes. Q&A for the remaining time.

o 3rd round: 15 minutes for work arrangements and compensation package discussions.

*WHO WE ARE: *

As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Marketing lead for OCBC's high net worth customer segments – Premier Banking and Premier Private Client.

Roles & Responsibilities

• Lead the marketing strategy to drive brand health, client acquisition, client engagement and sales and revenue growth for Premier Banking and Premier Private Client in Singapore and regional markets.
• Work closely with internal stakeholders including segment, product, analytics, legal and compliance teams, and external agencies to ensure timely and effective planning, developing and delivery of marketing projects and campaigns.
• Review, plan and develop client tools and assets to deepen client engagement and support delivery of business growth.
• Lead the media strategy and execution for Premier Banking and Premier Private Client in Singapore, contributing to leads and supporting new to bank acquisition. Regular supervision and providing steer to media agency for paid media optimisation.
• Marketing budget management to balance cost per acquisition and effectiveness in marketing spend.
• Events lead for Premier Banking and Premier Private Client, which may be in the form of physical seminars, appreciation dinners or webinars. Provide fresh perspectives and challenge status quo by bringing new experiences for clients.

Requirements

• At least 10 years marketing experience, preferably in a financial institution.
• Experience in HNW client segments and understanding of banking and investments will be an advantage.
• Strong understanding of the wealth management landscape in Singapore and the region, with cross-border marketing experience being an edge.
• Degree in Marketing, Business or Communications.
• Great communication skills and able to manage dynamics of internal and external stakeholders.
• Project management skills and experience in managing creative and media agencies.
• Strong business acumen and agile in adapting to changing environments and needs.
• Digitally savvy and have Martech platforms experience.

Who we are

As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.

But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What we offer

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

*What we offer: *

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Marketing & Brand Communications

· Develop and implement a holistic marketing strategy aligned with the club's vision and brand positioning.

· Oversee all marketing touchpoints including digital, social media, content marketing, and public relations.

· Ensure all internal and external communications maintain consistency with 67 Pall Mall's global tone, voice, and visual identity.

· Create compelling campaigns and narratives that inspire engagement and enhance brand awareness.

· Build relationships with luxury and lifestyle media to strengthen the club's external profile.

Programming & Events Strategy

· Curate a high-quality, member-centric calendar of events spanning social, cultural, and wine-led themes.

· Collaborate with the Events, Membership, Kitchen, and Wine teams to co-create programming that reflects member interests and values.

· Establish thematic pillars that enhance member retention, engagement, and community building.

· Monitor event performance and member feedback to continuously refine and elevate the programming strategy.

Cross-Functional Collaboration

· Work closely with the Head of Membership Experience & Partnerships to support alignment between marketing campaigns and partnership initiatives.

· Collaborate with the Membership and Investor Relations teams to support member engagement campaigns and targeted communications.

Team Leadership & Budget Management

· Lead, mentor, and grow a small team of marketing and content professionals.

· Oversee departmental budgeting, ensuring marketing and programming initiatives are ROI-driven and within scope.

·   Partner with the General Manager and key stakeholders to align strategic priorities and report on departmental performance.

(We regret to inform that only shortlisted candidates will be notified.)

We are looking for an execution-focused Head of Marketing to lead all marketing activities across our group brands: Medi-Beauty Salon, Aesthetics, Scalp & Hair Growth, GP Clinic, and Women's Health. This is a strategic and execution-driven role where the candidate will be responsible for building brand presence, driving customer leads, and ensuring measurable business growth.

• Develop and implement marketing plans for each brand with clear lead generation targets.
• Balance brand-building and performance marketing to ensure consistent customer inflow.
• Identify SME-friendly, cost-effective marketing opportunities (local campaigns, digital ads, partnerships.
• Build strong and differentiated brand identities for each service line.
• Ensure consistent messaging, visuals, and customer engagement across all platforms.
• Drive customer trust and loyalty through impactful storytelling and campaigns.
• Oversee digital channels (social media, SEO/SEM, website, CRM) to bring in high-quality leads.
• Create campaigns that directly convert to bookings, visits, and sales.
• Track leads, monitor conversion funnel, and continuously optimise campaigns for ROI.
• Lead marketing team and guide their day-to-day activities.
• Manage external agencies/freelancers for creative, digital, and PR work.
• Work closely with clinic/salon managers to align marketing with business needs.
• Set clear KPIs (leads generated, cost per lead, brand awareness metrics).
• Provide monthly performance reports with actionable insights.
• Own the marketing budget and ensure efficient spend.

• Degree in Marketing/Business or related field.
• Minimum 8 –10 years of marketing experience, preferably in healthcare, beauty, or wellness sectors.
• Proven ability to grow customer base and brand presence with limited resources.
• Strong grasp of digital marketing, social media, and performance campaigns.
• Ability to think strategically while being hands-on with execution.
• Excellent communication, creativity, and leadership skills.

Company Summary:

ELGO AI is a fast-growing startup redefining how enterprises build and deploy AI. We offer a powerful no-code enterprise-grade GenAI platform that enables organizations to create custom LLM-powered applications such as chatbots, smart document workflows, and automation agents 10x faster than traditional methods. Abstracting away the complexities of a production GenAI system, we aim to simplify enterprise AI adoption by making advanced GenAI capabilities accessible to non-technical teams. We are passionate about workflow orchestration, context-aware agents, full transparency and observability layer, scalable designs and enterprise-grade deployment, all grounded in responsible, secure, and user-centric design. Our vision is to become the go-to operating platform for practical AI solutions in Asia Pacific.

Job Description:

As Head of Marketing at ELGO, you will shape our marketing strategy and ensure successful execution of all marketing activities. This position offers a unique opportunity to dive into B2B enterprise and ecosystem marketing for AI platforms. You will work directly with the CEO and contribute to developing and executing all marketing strategies, enhancing brand awareness, and establishing robust systematic tracking and monitoring of key KPIs across marketing channels. You will also work closely with the sales and partnership team in designing new campaigns and rollout strategies. In the start, you will be the only person working on marketing and is expected to drive many of the marketing activities.

The ideal person for the role would love the fast-changing and dynamic environment, and the challenges that comes with it. He/she will need to be a creative problem solver at heart, regularly thinking out of the box and falling back to first principles to design marketing strategies and campaigns that deliver real outcomes, instead of just following playbooks. He/she would also need to be systematic and experiment-minded, constantly running experiments and evaluating effectiveness of each campaign and experiment systematically. He/she is would also be extremely proactive, both in working and learning.

Roles & Responsibilities:

· Lead the development and implementation of ELGO's overall marketing strategies.

· Optimize company website SEO and enhance existing content marketing campaigns.

· Maintain and update company website using webflow.

· Collaborate with the technical leads and subject matter experts to create engaging content for various digital platforms.

· Help manage social media accounts, ensuring consistent and brand-aligned communication.

· Support the organization of virtual and in-person events, webinars, trainings, and workshops.

· Analyse marketing data to understand the effectiveness of campaigns and strategies.

· Explore, implement and evaluate new marketing campaigns and channels.

· Establish a robust system or process to track and monitor various metrics across channels and customer segments.

Requirements:

Core Requirements

· Minimum bachelor degree in Marketing, Communications, Business Administration, or a related field. Candidates without formal education but with strong practical experience are welcomed.

· 6-8 years working experience in a hands-on and leadership marketing role, preferably in a B2B SaaS startup, tech consultancy firm, or B2B enterprise solutions.

· Strong experience and knowledge in SEO and optimization tactics.

· Good working knowledge of digital marketing tools and platforms, such as Google Analytics, SEO tools, design software etc.

· Able to design, implement and evaluate experiments to test different marketing strategies and campaigns.

Key Traits

· Strong interest in AI technology and its application in business.

· Creative thinking and problem-solving skills.

· Highly organized with attention to detail.

· Willing to proactively voice opinions and thoughts on the business.

· Self-driven and proactive learner.

Optional Requirements

· Good technical writing capabilities with knowledge on topics such as Data Strategy, Data Governance, Generative AI and AI Implementations.

· Past experience organizing and conducting online webinars and workshops.

· Experience setting up email marketing campaigns and newsletters.

· Good design skills (e.g. graphic design, photo editing, video editing etc.).

What We Offer:

· An exciting opportunity to work at the intersection of AI, digital marketing and fast-paced startup.

· A collaborative, inclusive, and innovative work environment.

· Hands-on experience in a fast-growing early-stage tech startup.

· Exposure to industry-leading AI technologies and ethical AI practices.

· Guidance and empowerment to experiment, learn and grow professionally.

· Exposure to the tech startup ecosystem in Singapore and beyond.

· Flexible working arrangements.

The Interview Process:

· There will be a total of 3 rounds of interview:

o 1st round: 30 minutes of general Q&A with the CEO

o 2nd round: 60 minutes technical session, where you will be given a real problem and is required to formulate strategies and campaigns within 30 minutes. Q&A for the remaining time.

o 3rd round: 15 minutes for work arrangements and compensation package discussions.

南洋社会科学学院是新加坡教育部精深局批准注册的高等教育机构,致力于构筑融汇东西方优质高等教育资源的终身学习平台。学院与顶尖高校、杰出高等教育机构合作,解析和传播支撑中国成功高速发展的理论与经验,研究和传授西方社科领域教研的最新发展方向与成果,培养兼具东方智慧与全球视野的复合型人才。

学院与中国知名高校联合打造了**MBA 硕士学位项目**,中文教学,在职学习,在新加坡招生和授课。

学院现开放 **市场与招生部门负责人** 岗位

工作职责:

1. 战略管理

· 制定并落实市场与招生战略,确保完成招生KPI与品牌目标

· 根据行业趋势优化招生模式与市场策略

2. 团队管理

· 领导市场与招生团队,提升团队绩效与执行力

· 建立高效团队协作机制,推动市场推广与招生咨询的深度融合

3. 市场与品牌建设

· 统筹线上与线下全渠道营销,扩大品牌影响力与招生转化

· 维护与提升学院品牌形象,扩大本地及区域市场影响力

4. 招生与渠道拓展

· 设计并优化招生流程,提升转化率与学员体

· 拓展并维护企业、校友、行业协会等招生渠道与合作伙伴关系

5. 项目管理与数据驱动

· 监控并分析市场与招生数据,及时调整策略提升ROI与招生成果

· 管控年度预算,确保资源配置高效

任职要求:

· 本科及以上学历,市场营销、教育管理、传播学等相关专业优先。

· 8 年以上市场营销、销售、商务拓展或项目管理相关经验,5 年以上团队管理经验。

· 有高等教育、国际教育领域垂直行业经验者优先。

· 精通中、英社交媒体与数字营销,具备整合营销能力。

· 具备卓越的商务沟通与谈判能力,中英文流利,文字功底强。

· 高度目标导向,具备战略思维、执行力和抗压能力,能够带领团队实现挑战性目标

· 有创业精神、进取心与结果导向的工作态度。

Head of Marketing & Student Recruitment

Key Responsibilities

1. Strategics management

· Develop and implement comprehensive marketing and student recruitment strategies to achieve enrolment KPIs and brand objectives.

· Continuously refine recruitment models and marketing approaches in response to industry trends and competitive dynamics.

2. Team Leadership & Collaboration

· Lead and manage the marketing and recruitment teams, driving performance and execution excellence.

· Foster effective cross-functional collaboration to ensure seamless integration between marketing initiatives and recruitment processes.

3. Marketing & Brand Development

· Oversee omni-channel marketing efforts, including online and offline campaigns, to enhance brand visibility and student conversion rates.

· Maintain and strengthen the institution's brand image, expanding influence in local and regional markets.

4. Student Recruitment & Channel Development

· Design and optimize recruitment processes to improve conversion rates and enhance the applicant experience.

· Develop and maintain partnerships with corporations, alumni networks, industry associations, and other key recruitment channels.

5. Project Management & Data-Driven Decision Making

· Monitor and analyse marketing and recruitment performance data to adjust strategies and improve ROI.

· Manage annual budgets to ensure efficient and effective allocation of resources.

Requirements:

· Bachelor's degree or above in Marketing, Education Management, Communications, or related fields preferred.

· Minimum of 8 years' experience in marketing, sales, business development, or project management, with at least 5 years in a leadership role.

· Prior experience in higher education, international education, or related industries is highly desirable.

· Proficient in both Chinese and English social media platforms and digital marketing, with strong integrated marketing capabilities.

· Exceptional business communication, negotiation, and writing skills; fluent in both spoken and written Chinese and English.

· Strong results orientation with strategic thinking, execution capability, and resilience to lead teams toward ambitious targets.

· Entrepreneurial mindset with a proactive, driven, and outcome-focused approach.