124 Head Of Marketing jobs in Singapore

JOB SUMMARY

You will be leading the Marketing & Corporate Communications department in YMCA.

RESPONSIBILITIES

• Plan and execute public relations and marketing campaigns, including advertising content and messaging for the Association in relation to its community impact work, social enterprises and fundraising activities.
• Develop and execute effective digital marketing efforts, track and measure the effectiveness of strategies and plans.
• Manage and facilitate positive media relations to ensure up-to-date sensing, adequate participation, coverage and prompt responses to enquiries.
• Review and monitor corporate marketing/ event publicity and branding collaterals to ensure adherence to corporate identity and branding standards and alignment with corporate mission and messages.
• Handle the production of printed and online materials which includes annual reports, corporate marketing information, event publicity, branding collaterals such as information booklets, newsletters, brochures, posters, banners, presentations, videos, news blog, speeches, and letters.
• Manage the updating of corporate website and social media platforms.
• Manage social media and photography support at corporate events.
• Develop new marketing platforms and identify suitable media platforms to strengthen the Association’s brand to establish new corporate responsibility partnerships, garner financial support and increase fundraising.
• Supervise junior staff and interns in the department to meet the corporate communications needs of the organization.
• Participate in cross-functional projects and other ad-hoc projects as assigned.

JOB REQUIREMENTS

• A recognized University degree in Mass Communications/Marketing or related field.
• At least 6 years of relevant working experience.
• Possess excellent written and verbal communication skills.
• Meticulous with an eye for details, sensitive to typography, colour and design trends in collateral productions.
• Proficient in MS Office Applications and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Possess excellent organizational skills with the ability to manage cross-functionally and handle multiple tasks.

We are seeking a skilled Brand Management Specialist to develop and implement effective brand management strategies, drive business growth, and foster strong relationships with our audience.

• Develop and execute comprehensive brand management plans, aligning with company objectives.
• Lead market research and data analysis initiatives to inform marketing decisions.
• Manage media operations, promotions, and brand activations.
• Evaluate the effectiveness of marketing activities and adjust strategies as needed.
• Collaborate with cross-functional teams to ensure cohesive brand messaging.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in brand management, preferably in the food and beverage industry.
• Strong leadership and project management skills.
• Proficiency in marketing tools and software.
• Excellent verbal and written communication skills.

A dynamic work environment, opportunities for professional growth, and a competitive compensation package.

• Partner with senior leadership team to define Coins' marketing strategy and build a better image around the world
• Lead international/local GTM and event activation efforts and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets
• Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.
• Manage the global community to drive the user growth to work with the local teams.
• Lead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc.
• Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals.

• 8+ years of experience in marketing within an agency, tech company, or financial services organization.
• Must to have crypto industry background.
• Experienced in Philippines market, and others such as EU, AU, Asia.
• 2+ years in managing global crypto marketing team.
• Tough, practical and flexible leader who can thrive in a very high-pressure environment.

About the Role:
We’re looking for a strategic, hands-on Head of Marketing, APAC to lead our regional marketing efforts from our Singapore office. This is a critical leadership role for a full-stack marketer with deep experience across audiences (consumer and B2B) and a proven track record of scaling programs and teams in fast-paced, high-growth environments.

The ideal candidate brings extensive experience across key APAC markets, knows how to build culturally resonant campaigns that drive growth, and understands how to tailor global strategies for local relevance. They will work closely with in-market GTM teams, as well as global stakeholders across product, comms, product marketing, and partnerships to deliver impactful, locally relevant programs. They are a strong cross-functional collaborator and team builder, capable of navigating a wide range of internal and external relationships.

In this role, you will:

Own and drive the APAC marketing strategy, spanning consumer, B2B, thought leadership, and partner marketing efforts.

Collaborate closely with GTM and cross-functional teams, including sales, product, comms, and product marketing, to align on goals and bring cohesive regional strategies to life at the market level

Adapt and execute global priorities with local nuance, ensuring marketing programs resonate in-market and drive meaningful outcomes.

Build and scale integrated marketing programs, including campaigns, influencer initiatives, and brand activations across priority APAC markets.

Build and develop a high-performing regional team, fostering a culture of ownership, collaboration, and excellence.

Act as the voice of the APAC region, bringing market insights and performance learnings back to global teams to help shape broader strategy.

You might thrive in this role if you have:

12+ years of progressive marketing experience, with a strong track record across consumer and B2B programs in the APAC region.

A deep understanding of the cultural, business, and media dynamics across key APAC markets.

Proven experience leading integrated marketing strategies across multiple audiences and channels.

Strong leadership experience, with a history of building, managing, and mentoring high-performing teams.

Exceptional cross-functional collaboration skills; able to partner effectively with GTM, product, comms, and global marketing counterparts.

Demonstrated success operating in fast-paced, high-growth environments with a hands-on, solutions-oriented approach.

Experience working with or managing local agencies, production vendors, and in-market partners.

Excellent communication and stakeholder management skills, with the ability to influence across levels and functions.

Bonus : Familiarity with the AI landscape and its applications in the APAC context.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or any other legally protected status.

For US Based Candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via thislink .

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

The Head of Marketing - France, leads the country marketing team and is responsible for the marketing strategy, planning, coordination and delivery of all marketing programs, campaigns and activities into and for the country and the delivery of marketing KPIs for the country.

You will be expected to have significant experience in marketing, with a strong focus on field marketing, be a dynamic people leader and have proven ability to thrive in a matrix, multi-stakeholder environment. You will be instrumental in evolving our go to market strategy and ensuring the successful business performance of the country.

Leading and mentoring a team of marketers, you will work closely and collaboratively with the rest of the EMEA / Global marketing teams, with sales leadership, their teams and other stakeholders to deliver your goals. Alignment with the Operating Unit leadership in France will be instrumental in driving success in this role, ensuring maximum customer centricity.

Primary Responsibilities:

• Lead all aspects of Salesforce marketing for France, including the execution of the Salesforce go-to-market strategy, coordinating all elements of an integrated, regional marketing program, including brand awareness, solution and industry campaigns, events, hospitality programs, content, and digital marketing

• The Head of Marketing partners with the France Leadership team to strategically define and implement the country's marketing plan. They collaborate closely including the sales leadership teams to elevate pipeline visibility and drive continuous improvement initiatives.

• Develop and evolve this comprehensive marketing plan for the country also in conjunction with local Public Relations, Government Affairs, international stakeholders from marketing, and product leadership. Ensure the optimal management of marketing budget, focusing on careful prioritisation of efforts.

• Develop and execute customer-driven, prioritised campaigns to increase customer demand, sales, and positively impact Salesforce brand awareness and momentum.

• Maintain and grow a strong marketing team culture and morale. Develop your team through a deliberate approach to career and performance management. Emphasis on diversity and inclusion.

• Create compelling and differentiated messaging by industry, thread that messaging through all marketing tactics, and develop audience-specific content from the top to the bottom of the funnel.

• Align and integrate efforts across multiple teams to encourage and empower an army of Trailblazer customers to evangelise Salesforce.

• Innovate to deliver the right portfolio of physical and virtual events to drive maximum impact across our region.

• Develop a data-driven digital strategy that intelligently drives our pipeline, revenue and Trailblazer goals.

• Drive product and solution initiatives and new product introductions into the region, setting and measuring performance against objectives.

• Represent Salesforce at international and corporate levels; keep International and local management up to date and involved in marketing plans and performance.

• Act as a spokesperson at Salesforce, industry events and with media industry analysts, partners, customers, and other key audiences for company positioning and messaging.

• Be an active and engaged member of the EMEA Marketing Leadership Team supporting the leader of this team to deliver their goals and objectives, while being an instrumental team member in the Local leadership team, part of its Executive Committee

Personal attributes:

• Experienced – A proven field marketing leader with 15+ years experience in a management role.

• Business acumen – Ability to drive impact based on a deep understanding of market trends, business priorities, and our Corporate strategy on both global and local levels

• Great Communicator – Able to understand and translate messages to make them appropriate for your audience. Talk and present to Sr. Leadership, Sales, Marketing.

• Amazing Leader - Proven leadership skills, developing and nurturing teams, talent and skills to innovate and continuously learn and improve.

• Collaborator - Natural collaborator & relationship builder - can work effectively across different disciplines, time zones and cultures and thrives within a matrix organisation. Strong ability to make connections and identify opportunities that drive impact.

• Company Builder - Highly driven individual with an execution focus and a strong sense of urgency and a belief in Salesforce’s strategy. Willing to go the extra mile with a strong work ethic; self-directed and resourceful.

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Who We Are

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Who We Are

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Marketing lead for OCBC’s high net worth customer segments – Premier Banking and Premier Private Client.

Roles & Responsibilities

• Lead the marketing strategy to drive brand health, client acquisition, client engagement and sales and revenue growth for Premier Banking and Premier Private Client in Singapore and regional markets.
• Work closely with internal stakeholders including segment, product, analytics, legal and compliance teams, and external agencies to ensure timely and effective planning, developing and delivery of marketing projects and campaigns.
• Review, plan and develop client tools and assets to deepen client engagement and support delivery of business growth.
• Lead the media strategy and execution for Premier Banking and Premier Private Client in Singapore, contributing to leads and supporting new to bank acquisition. Regular supervision and providing steer to media agency for paid media optimisation.
• Marketing budget management to balance cost per acquisition and effectiveness in marketing spend.
• Events lead for Premier Banking and Premier Private Client, which may be in the form of physical seminars, appreciation dinners or webinars. Provide fresh perspectives and challenge status quo by bringing new experiences for clients.
  
  

• At least 10 years marketing experience, preferably in a financial institution.
• Experience in HNW client segments and understanding of banking and investments will be an advantage.
• Strong understanding of the wealth management landscape in Singapore and the region, with cross-border marketing experience being an edge.
• Degree in Marketing, Business or Communications.
• Great communication skills and able to manage dynamics of internal and external stakeholders.
• Project management skills and experience in managing creative and media agencies.
• Strong business acumen and agile in adapting to changing environments and needs.
• Digitally savvy and have Martech platforms experience.
  
  

• Seniority level Executive

• Employment type Full-time

• Job function Marketing and Sales
• Industries Banking

Referrals increase your chances of interviewing at OCBC by 2x

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This is an individual contributor role that delivers brand strategies to our Asia markets, enabling them to implement their brand plans locally.

• Set the brand strategies ensuring maximum penetration at optimum margins.
• Lead the brand innovation pipeline with cross-functional teams to develop and implement annual 12-month and 36-month planning roadmaps. This includes establishing pipeline value and delivering plans to achieve targets.
• Build and drive brand strategies, establishing tasks with local markets to drive recruitment, penetration of new users, and user retention.
• Build actionable business outcomes in AOP planning with markets using data insights by continuously monitoring competition, category data analysis, customer research, market trends, and latest technologies.
• Responsible for price governance of the brand and portfolio: determine price positioning (partitioning and indexing)/architecture together with Regional Sales and Category Insights lead.
• Articulate and deploy master brand strategy and visual identity, in line with global guidelines, ensuring consistent brand building within the ASIA region.
• Govern and steer leadership in brands in the respective local market, including portfolio management, pricing, and marketing executions to achieve performance metrics like salience, awareness, and consideration.
• Responsible for effective delivery of marketing activities within the agreed budget, brand guidelines (80/20), and clear measurement plans to track business performance (topline target, market share, etc.) and drive ROI.
• Responsible for developing a concise regional marketing campaign brief, communication concept, and align outputs with local markets to meet intended local/regional marketing and business objectives.
• Lead/support translating growth opportunities into clear and concise project briefs and drive project ownership in the gates (I4G/A4E). Demonstrate project leadership in seeing concepts (strategy) into action (on shelves) for multi-market projects.
• Project management includes steering discussions:
• Develop portfolio review and pricing.
• Manage project development with cross-functional teams to set expected timelines and relentlessly steer towards delivery. May also be responsible for timeline management for identified commercial projects.
• Work with local markets and align with brand priorities, including PPA.
• Ensure alignment of local teams with the category strategy by intensively monitoring local portfolios and reviewing the local competitive environment.
• Contribute to a winning sales and marketing team culture with strong collaboration and a growth mindset.
• Foster strong external/internal relationships and trust through concise briefs and regular feedback (for regional projects and local campaigns as aligned in the CBM ways of working).
• Proactive collaboration and joint KPIs with local and cross-functional teams.
• Enhance best practices of lead countries by leading discussions, directing, evaluating, and enabling global roll-out of these best practices.
• Lead preparation of presentations and relevant reports.
• Exemplify the attitude to be the best-in-class coffee and tea company for the respective brands.

• Minimum of 10 years of marketing experience, including at least 3 years in a local operational marketing role.
• Preferred experience in the FMCG or beverage industry.
• At least 3 years of strong NPD project management experience.
• Experience in brand/product marketing in SEA markets/Greater China.
• Strong marketing fundamentals with a proven track record in driving marketing and digital performance.
• Solid analytical skills and exposure to consumer research.
• Proven ability to initiate and drive change successfully in previous roles.
• Entrepreneurial spirit and willingness to be hands-on.
• Ability to navigate complexities and multitask in a fast-paced environment.
• Proven collaborative cross-functional relationships; strong communicator.
• Results-oriented mindset.

About the Role:
We’re looking for a strategic, hands-on Head of Marketing, APAC to lead our regional marketing efforts from our Singapore office. This is a critical leadership role for a full-stack marketer with deep experience across audiences (consumer and B2B) and a proven track record of scaling programs and teams in fast-paced, high-growth environments.

The ideal candidate brings extensive experience across key APAC markets, knows how to build culturally resonant campaigns that drive growth, and understands how to tailor global strategies for local relevance. They will work closely with in-market GTM teams, as well as global stakeholders across product, comms, product marketing, and partnerships to deliver impactful, locally relevant programs. They are a strong cross-functional collaborator and team builder, capable of navigating a wide range of internal and external relationships.

In this role, you will:

• Own and drive the APAC marketing strategy, spanning consumer, B2B, thought leadership, and partner marketing efforts.

• Collaborate closely with GTM and cross-functional teams, including sales, product, comms, and product marketing, to align on goals and bring cohesive regional strategies to life at the market level

• Adapt and execute global priorities with local nuance, ensuring marketing programs resonate in-market and drive meaningful outcomes.

• Build and scale integrated marketing programs, including campaigns, influencer initiatives, and brand activations across priority APAC markets.

• Build and develop a high-performing regional team, fostering a culture of ownership, collaboration, and excellence.

• Act as the voice of the APAC region, bringing market insights and performance learnings back to global teams to help shape broader strategy.

You might thrive in this role if you have:

• 12+ years of progressive marketing experience, with a strong track record across consumer and B2B programs in the APAC region.

• A deep understanding of the cultural, business, and media dynamics across key APAC markets.

• Proven experience leading integrated marketing strategies across multiple audiences and channels.

• Strong leadership experience, with a history of building, managing, and mentoring high-performing teams.

• Exceptional cross-functional collaboration skills; able to partner effectively with GTM, product, comms, and global marketing counterparts.

• Demonstrated success operating in fast-paced, high-growth environments with a hands-on, solutions-oriented approach.

• Experience working with or managing local agencies, production vendors, and in-market partners.

• Excellent communication and stakeholder management skills, with the ability to influence across levels and functions.

• Bonus : Familiarity with the AI landscape and its applications in the APAC context.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement .

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link .

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.