10 Marketing Innovation jobs in Singapore

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

This role will lead strategic projects, shape the innovation roadmap, and deliver exceptional guest experiences by developing new products that define the Burger King brand in the APAC region. This is an ideal opportunity for a strategic, growth-oriented leader with creativity, drive, and strong cross-functional collaboration skills.

This position is based in Singapore and requires 5 days per week office attendance. Ability to travel within the APAC region might be necessary.

• Innovation Strategy & Portfolio Development:

• Develop a robust portfolio strategy by identifying key growth opportunities based on consumer insights and market trends.

• Drive innovation projects from concept development through to market rollout, ensuring alignment with brand identity and guest preferences.

• Consumer-Centric Product Development:

• Lead research initiatives to validate hypotheses and uncover key consumer insights that guide product innovation.

• Collaborate with NPD and brand teams to conceptualize products that align with Burger King's unique brand identity and resonate with guests.

• Cross-functional Project Leadership:

• Serve as the project manager for innovation initiatives, engaging cross-functional teams with a clear roadmap and timeline.

• Effectively influence and communicate the growth story to internal and external stakeholders using consumer data and strategic insights.

• Sustainability & Market Trends:

• Lead projects focused on sustainability targets, contributing to Burger King's commitment to environmental responsibility.

• Maintain a network of partners and suppliers, staying informed on technology and market trends that impact the food and beverage industry.

• Portfolio Governance:

• Administer global portfolio governance, ensuring cohesive product strategy and alignment with overall business goals.

• Master's or Bachelor's degree in Marketing, Business Administration, or a related field.
• 4-8 years of experience in marketing innovation, with a strong track record of delivering growth through product innovation.
• Experience in leading consumer research, with the ability to draw actionable insights and collaborate with research agencies.
• Previous experience in FMCG/QSR/F&B industry is highly desired.
• Data-driven mindset, with the ability to analyze and interpret data to make strategic recommendations.
• Proficiency in English; additional languages are a plus.
• Strong cross-functional collaboration and project management skills, with experience managing multiple stakeholders across various functions.
• Ability to influence and inspire with a compelling narrative that aligns with brand goals.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

We are seeking a Product Marketing Intern to join our Digital and Innovation team.

• Campaign Management: Assist in developing and implementing marketing campaigns across various channels.
• Market Research: Conduct market research and analyze trends in the Energy and E-Mobility sectors to inform our strategy.
• Content Creation: Help develop marketing materials such as presentations, brochures, and email campaigns.
• Social Media & Digital: Support our social media strategy, including content creation, scheduling, and community engagement.
• Performance Analysis: Monitor and report on marketing performance metrics using tools like Google Analytics.
• Cross-Functional Collaboration: Collaborate with teams across the organization to align marketing efforts.
• Industry Awareness: Stay up to date with industry trends and emerging marketing tools.

Key Requirements:

• Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
• Strong communication and professional writing skills.
• Proficiency in Microsoft Office Suite.
• Understanding of social media platforms and digital content creation.
• Analytical mindset with keen attention to detail.
• Ability to work independently in a fast-paced environment.

Preferred Skills:

• Familiarity with marketing tools such as Canva, Google Analytics, or Meta Business Suite.
• A passion for technology and sustainability.

Learning Outcomes:

• Hands-on Experience with Innovation Products exposure: Gain practical, real-world experience in a dynamic marketing environment.
• Mentorship: Receive guidance and mentorship from experienced marketing professionals.
• Professional Networking: Build a professional network within the technology and clean energy sectors.
• Career Advancement: Potential for future employment opportunities based on performance.

We are seeking dynamic individuals who embody a growth mindset, passion for innovation and a desire to excel in a fast-paced environment. This role offers the opportunity to develop valuable skills, take on meaningful projects and grow as a professional.

About the Opportunity

Our team collaborates with well-known brands to help them achieve their marketing goals through creative and strategic projects. As part of our team, you will have the chance to work on exciting campaigns, develop your skills and build a strong network.

The ideal candidate will be driven, enthusiastic and eager to learn. No prior experience is required, but a positive attitude and willingness to grow are essential.

What You'll Be Doing

• Collaborate with the team to launch successful marketing campaigns
• Develop customer-centric experiences
• Take part in team projects, brainstorming and creative problem-solving
• Gain expertise in building influence, confidence and leadership

What's in It for You

• Travel Opportunities – Regional and international experiences
• Mentorship – Personal coaching to enhance your skills and confidence
• Career Growth – Clear paths and targets to advance your career
• A flexible work environment that values freedom and flow
• Performance-Based Incentives – Earn more as you grow

We are seeking a highly skilled Marketing Manager to lead our marketing efforts. As a key member of our team, you will be responsible for developing and executing strategic marketing plans to drive business growth.

About the Role:

• Develop and implement marketing strategies to achieve business objectives.
• Lead cross-functional teams to execute marketing campaigns.
• Monitor and analyze market trends to inform marketing decisions.
• Collaborate with sales teams to align marketing efforts with sales strategies.

Requirements:

• Bachelor's degree in Marketing or related field.
• 9 years of experience in marketing with 2 years of leadership experience.
• Strong analytical and problem-solving skills.
• Ability to work in a fast-paced environment and meet deadlines.

Benefits:

• Competitive salary and bonus structure.
• Ongoing training and development opportunities.
• Collaborative and dynamic work environment.

What We Offer:

• A chance to work with a talented team of professionals.
• The opportunity to develop your marketing skills and expertise.
• A competitive benefits package.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job overview:

The Senior Manager Brand, Communication & Innovation, Popeyes APAC will oversee regional brand management and product/menu innovation in the region. You will be partnering with global teams, regional field teams, and national master franchisee teams to build a robust Popeyes brand and meaningful innovation in each market.

Based in the APAC Regional Headquarters in Singapore, this role will partner with individual markets to drive brand positioning, elevate brand awareness, and lead initiatives that build brand love and product salience, while shaping the menu strategy to deliver product leadership and growth. This role reports to the Regional Director of Marketing for Popeyes APAC.

Your Responsibilities:

Brand Communication Strategy & Media

• Lead brand fundamentals analysis for the region, synthesizing performance data and insights to identify key priorities and shape actionable plans for master franchisees, with a focus on strategically important markets (China,India, Philippines, and Korea).
• Manage and execute global and regional initiatives including preparing business cases and driving cross functional alignment across global, regional, and franchisee teams
• Develop and adapt regional toolkits for major brand and product launches, engaging and aligning key stakeholders throughout the planning and execution process.
• Partner with global teams and franchisee partners to implement regional brand research methodologies, manage fieldwork, and translate findings into clear action plans.
• Oversee regional communications deliverables, including managing product and marketing collateral approvals in line with brand standards and timelines.
• Champion brand guideline compliance, delivering training sessions and immersive workshops to internal teams and partners to strengthen understanding of brand positioning and visual identity.
• Support communication effectiveness, collaborating with franchise partners on creative brief development, agency selection processes, and creative evaluations to ensure high-quality, on-brand outputs.
• Identify and manage brand partnerships that enhance awareness and consumer engagement, negotiating terms and overseeing activation plans.
• Track and optimize media performance in partnership with franchisees' media agencies to maximize effectiveness.
• Innovation Strategy and Development
• Identify and assess innovation opportunities that can be deployed in individual markets or scaled across APAC; leveraging market insights and successful concepts from other regions (EMEA, LAC, US) for regional and national adaptation.
• Conduct and interpret menu architecture analysis across key categories (chicken, snacking, desserts, etc.), highlighting growth areas and shaping category strategies.
• Develop, maintain, and manage innovation pipelines for priority product categories, overseeing category analysis and ensuring a balanced mix of short-term wins and long-term growth initiatives.
• Ensure adherence to brand standards and guest expectations by embedding compliance checkpoints and clear guidelines into the innovation process.
• Manage the innovation process end-to-end, from insight mining and research methodology design through to concept testing, qualification, and refinement.
• Drive flawless execution with local franchisee markets and sales analytics team, including pre- and post-launch analysis to identify performance drivers, learnings, and optimization opportunities.
• Project and Process Management
• Manage and coordinate key brand, communications, and innovation initiatives, establishing clear routines, timelines, and supporting tools to ensure streamlined and consistent execution across the region.
• Execute regional and global priorities with excellence, developing actionable project plans and detailed execution roadmaps that drive timely delivery,quality outputs, and alignment to strategic objectives.

Cross-functional Collaboration

• Work closely with global, field, and local franchisee teams, facilitating alignment, sharing best practices, and supporting market-specific execution with a focus on timely delivery and quality outcomes.

Your core skills:

• Strategic and Executional Agility – Able to move between shaping brand, communications, and innovation strategies and managing day-to-day execution, taking a hands-on approach where needed in a lean team environment.
• Strong Ownership & Follow-Through – Takes responsibility for delivering brand, comms, and innovation projects end-to-end, from concept through execution, ensuring high-quality outcomes that meet business goals.
• Influencing Skills – Builds trust and alignment with senior leaders, cross-functional teams, franchisees, and agency partners to drive progress and secure commitment on priorities.
• Consumer Insight & Trends – Skilled at identifying consumer needs, market shifts, and competitor activity, and translating these into relevant brand, product, campaign, and partnership opportunities.
• Analytical & Action-Driven – Capable of interpreting business, brand, communication menu, product data to create actionable recommendations that inform strategy and optimize performance.
• Clear Storytelling & Presentation – Creates persuasive brand narratives, pmarketing plans, product roadmaps, and business cases that inspire action from franchisees, agencies, and internal stakeholders.
• Performance Under Pressure – Comfortable managing multiple marketing workstreams, tight deadlines, and limited resources while maintaining high standards.
• Collaborative Mindset – Works proactively with global and regional teams, local markets, franchisees, creative agencies, media partners, and suppliers to anticipate needs, resolve roadblocks, and keep projects on track.

Your experience:

• At least Bachelor's degree in business administration, Marketing, or a related field.
• 6+ years of experience in Consumer Marketing, Innovation, preferably within the food, restaurant, or FMCG sectors.
• Knowledge and understanding of the APAC region.
• Strong knowledge of consumer marketing, analytics, and insights, with experience in media planning and optimization preferred.
• Strong written and verbal communication skills

• Lead brand fundamentals analysis for the region, synthesizing performance data and insights to identify key priorities and shape actionable plans for master franchisees, with a focus on strategically important markets (China,India, Philippines, and Korea).
• Manage and execute global and regional initiatives including preparing business cases and driving cross functional alignment across global, regional, and franchisee teams
• Develop and adapt regional toolkits for major brand and product launches, engaging and aligning key stakeholders throughout the planning and execution process.
• Partner with global teams and franchisee partners to implement regional brand research methodologies, manage fieldwork, and translate findings into clear action plans.
• Oversee regional communications deliverables, including managing product and marketing collateral approvals in line with brand standards and timelines.
• Champion brand guideline compliance, delivering training sessions and immersive workshops to internal teams and partners to strengthen understanding of brand positioning and visual identity.
• Support communication effectiveness, collaborating with franchise partners on creative brief development, agency selection processes, and creative evaluations to ensure high-quality, on-brand outputs.
• Identify and manage brand partnerships that enhance awareness and consumer engagement, negotiating terms and overseeing activation plans.
• Track and optimize media performance in partnership with franchisees' media agencies to maximize effectiveness.
• Innovation Strategy and Development
  • Identify and assess innovation opportunities that can be deployed in individual markets or scaled across APAC; leveraging market insights and successful concepts from other regions (EMEA, LAC, US) for regional and national adaptation.
  • Conduct and interpret menu architecture analysis across key categories (chicken, snacking, desserts, etc.), highlighting growth areas and shaping category strategies.
  • Develop, maintain, and manage innovation pipelines for priority product categories, overseeing category analysis and ensuring a balanced mix of short-term wins and long-term growth initiatives.
  • Ensure adherence to brand standards and guest expectations by embedding compliance checkpoints and clear guidelines into the innovation process.
  • Manage the innovation process end-to-end, from insight mining and research methodology design through to concept testing, qualification, and refinement.
  • Drive flawless execution with local franchisee markets and sales analytics team, including pre- and post-launch analysis to identify performance drivers, learnings, and optimization opportunities.
• Project and Process Management
  • Manage and coordinate key brand, communications, and innovation initiatives, establishing clear routines, timelines, and supporting tools to ensure streamlined and consistent execution across the region.
  • Execute regional and global priorities with excellence, developing actionable project plans and detailed execution roadmaps that drive timely delivery,quality outputs, and alignment to strategic objectives.

• Work closely with global, field, and local franchisee teams, facilitating alignment, sharing best practices, and supporting market-specific execution with a focus on timely delivery and quality outcomes.

• Strategic and Executional Agility - Able to move between shaping brand, communications, and innovation strategies and managing day-to-day execution, taking a hands-on approach where needed in a lean team environment.
• Strong Ownership & Follow-Through - Takes responsibility for delivering brand, comms, and innovation projects end-to-end, from concept through execution, ensuring high-quality outcomes that meet business goals.
• Influencing Skills - Builds trust and alignment with senior leaders, cross-functional teams, franchisees, and agency partners to drive progress and secure commitment on priorities.
• Consumer Insight & Trends - Skilled at identifying consumer needs, market shifts, and competitor activity, and translating these into relevant brand, product, campaign, and partnership opportunities.
• Analytical & Action-Driven - Capable of interpreting business, brand, communication menu, product data to create actionable recommendations that inform strategy and optimize performance.
• Clear Storytelling & Presentation - Creates persuasive brand narratives, pmarketing plans, product roadmaps, and business cases that inspire action from franchisees, agencies, and internal stakeholders.
• Performance Under Pressure - Comfortable managing multiple marketing workstreams, tight deadlines, and limited resources while maintaining high standards.
• Collaborative Mindset - Works proactively with global and regional teams, local markets, franchisees, creative agencies, media partners, and suppliers to anticipate needs, resolve roadblocks, and keep projects on track.

• At least Bachelor's degree in business administration, Marketing, or a related field.
• 6+ years of experience in Consumer Marketing, Innovation, preferably within the food, restaurant, or FMCG sectors.
• Knowledge and understanding of the APAC region.
• Strong knowledge of consumer marketing, analytics, and insights, with experience in media planning and optimization preferred.
• Strong written and verbal communication skills

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job overview:

The Senior Manager Brand, Communication & Innovation, Popeyes APAC will oversee regional brand management and product/menu innovation in the region. You will be partnering with global teams, regional field teams, and national master franchisee teams to build a robust Popeyes brand and meaningful innovation in each market.

Based in the APAC Regional Headquarters in Singapore, this role will partner with individual markets to drive brand positioning, elevate brand awareness, and lead initiatives that build brand love and product salience, while shaping the menu strategy to deliver product leadership and growth. This role reports to the Regional Director of Marketing for Popeyes APAC.

Your Responsibilities:

Brand Communication Strategy & Media

• Lead brand fundamentals analysis for the region, synthesizing performance data and insights to identify key priorities and shape actionable plans for master franchisees, with a focus on strategically important markets (China,India, Philippines, and Korea).
• Manage and execute global and regional initiatives including preparing business cases and driving cross functional alignment across global, regional, and franchisee teams
• Develop and adapt regional toolkits for major brand and product launches, engaging and aligning key stakeholders throughout the planning and execution process.
• Partner with global teams and franchisee partners to implement regional brand research methodologies, manage fieldwork, and translate findings into clear action plans.
• Oversee regional communications deliverables, including managing product and marketing collateral approvals in line with brand standards and timelines.
• Champion brand guideline compliance, delivering training sessions and immersive workshops to internal teams and partners to strengthen understanding of brand positioning and visual identity.
• Support communication effectiveness, collaborating with franchise partners on creative brief development, agency selection processes, and creative evaluations to ensure high-quality, on-brand outputs.
• Identify and manage brand partnerships that enhance awareness and consumer engagement, negotiating terms and overseeing activation plans.
• Track and optimize media performance in partnership with franchisees’ media agencies to maximize effectiveness.
• Innovation Strategy and Development
  • Identify and assess innovation opportunities that can be deployed in individual markets or scaled across APAC; leveraging market insights and successful concepts from other regions (EMEA, LAC, US) for regional and national adaptation.
  • Conduct and interpret menu architecture analysis across key categories (chicken, snacking, desserts, etc.), highlighting growth areas and shaping category strategies.
  • Develop, maintain, and manage innovation pipelines for priority product categories, overseeing category analysis and ensuring a balanced mix of short-term wins and long-term growth initiatives.
  • Ensure adherence to brand standards and guest expectations by embedding compliance checkpoints and clear guidelines into the innovation process.
  • Manage the innovation process end-to-end, from insight mining and research methodology design through to concept testing, qualification, and refinement.
  • Drive flawless execution with local franchisee markets and sales analytics team, including pre- and post-launch analysis to identify performance drivers, learnings, and optimization opportunities.
• Project and Process Management
  • Manage and coordinate key brand, communications, and innovation initiatives, establishing clear routines, timelines, and supporting tools to ensure streamlined and consistent execution across the region.
  • Execute regional and global priorities with excellence, developing actionable project plans and detailed execution roadmaps that drive timely delivery,quality outputs, and alignment to strategic objectives.

Cross-functional Collaboration

• Work closely with global, field, and local franchisee teams, facilitating alignment, sharing best practices, and supporting market-specific execution with a focus on timely delivery and quality outcomes.

Your core skills:

• Strategic and Executional Agility – Able to move between shaping brand, communications, and innovation strategies and managing day-to-day execution, taking a hands-on approach where needed in a lean team environment.
• Strong Ownership & Follow-Through – Takes responsibility for delivering brand, comms, and innovation projects end-to-end, from concept through execution, ensuring high-quality outcomes that meet business goals.
• Influencing Skills – Builds trust and alignment with senior leaders, cross-functional teams, franchisees, and agency partners to drive progress and secure commitment on priorities.
• Consumer Insight & Trends – Skilled at identifying consumer needs, market shifts, and competitor activity, and translating these into relevant brand, product, campaign, and partnership opportunities.
• Analytical & Action-Driven – Capable of interpreting business, brand, communication menu, product data to create actionable recommendations that inform strategy and optimize performance.
• Clear Storytelling & Presentation – Creates persuasive brand narratives, pmarketing plans, product roadmaps, and business cases that inspire action from franchisees, agencies, and internal stakeholders.
• Performance Under Pressure – Comfortable managing multiple marketing workstreams, tight deadlines, and limited resources while maintaining high standards.
• Collaborative Mindset – Works proactively with global and regional teams, local markets, franchisees, creative agencies, media partners, and suppliers to anticipate needs, resolve roadblocks, and keep projects on track.

Your experience:

• At least Bachelor’s degree in business administration, Marketing, or a related field.
• 6+ years of experience in Consumer Marketing, Innovation, preferably within the food, restaurant, or FMCG sectors.
• Knowledge and understanding of the APAC region.
• Strong knowledge of consumer marketing, analytics, and insights, with experience in media planning and optimization preferred.
• Strong written and verbal communication skills

Unlock new opportunities in digital marketing with our innovative sales consultancy role.

Are you ready to propel your career forward with a leading player in the industry?

If you're passionate about driving growth through digital marketing, content creation, and sales, we want you to join our rapidly growing team in Singapore

Whether you dream of advancing your career or achieving limitless potential, we've got the perfect platform to make that happen. At our organisation, the sky's the limit, and your potential is boundless

• Competitive compensation + lucrative commission and incentives – your earning potential is in your hands
• Fast-track career progression with unparalleled opportunities for development and growth
• AWS (Annual Wage Supplement)
• Medical & Dental Claims
• Monthly team bonding events – because work should be fun too
• 5-day work week – enjoy a balanced lifestyle while building your career

What you'll be doing:

• Client acquisition & development: lead the charge in prospecting new clients from various industries and transform opportunities into long-term relationships
• Sales presentations & campaign pitches: deliver powerful presentations to clients showcasing our tailored digital marketing strategies
• Relationship management: be the go-to expert for your clients, understand their business needs, and provide them with marketing solutions that make a real impact
• Offer innovative digital marketing solutions: from SEO to social media marketing, you'll provide cutting-edge digital solutions for clients across SEM, SEO, social media marketing (Facebook, Instagram, TikTok, WeChat, Xiao Hong Shu)

What we're looking for:

• Proactive, ambitious, and driven individuals who want to make an impact in the digital world
• Strong communication skills – ability to connect with clients and present ideas clearly
• Possion for sales – previous experience in sales is a plus, but not essential. We provide training and want to help you grow
• At least 1 year of relevant experience in sales or marketing (ideally in advertising or media)
• A self-starter with the ability to work independently and within a team environment