8 Marketing Innovation jobs in Singapore

Marketing Innovation Specialist

We're looking for a creative and skilled Marketing Innovation Specialist to join our team. The ideal candidate will be responsible for creating engaging marketing content that stops people from scrolling and makes them want to buy our products.

About the Role

• Create compelling visual content that showcases our products in an aesthetically pleasing way.
• Design weekly email blasts that are informative and visually appealing.
• Craft witty captions, TikTok trends, and content that resonates with our audience.

Requirements:

• Fluency in memes, fonts, and trending audio is a must.
• Proficiency in Canva or Adobe Creative Cloud is required.
• The ability to think creatively and outside the box is essential.
• A passion for staying up-to-date with the latest marketing trends is necessary.

What We Offer:

• A dynamic and collaborative work environment.
• Ongoing training and development opportunities.
• A competitive salary and benefits package.

How to Apply:

• Send us your resume and a cover letter outlining your experience and qualifications.

We are seeking a highly motivated and creative individual to join our team as a Marketing intern. This internship will provide students with an understanding of how we reach and engage our target audience.

• Creative Campaigns: Assist in designing and creating collaterals including web banners, videos for social media, and interactive online activities to engage a target audience.
• Content Development: Assist in copywriting to jazz up descriptive book blurbs and design of engaging content for various marketing channels.
• Research and Analysis: Conduct research on bloggers, influencers, academic and professional bodies in support of marketing initiatives.

This internship will offer hands-on exposure to various campaigns through social media, direct marketing, media outreach, and online event organization.

Key Takeaways: Students will gain insight into how our company reaches and engages its target audience, including distribution channels, parents, and kids themselves.

We are seeking a results-driven marketing professional to join our organization. This role is ideal for a marketer who excels at creating meaningful value for specific audiences and is passionate about purpose-driven marketing that creates both business value and social impact.

• Develop and execute strategic marketing plans to drive business growth and revenue.
• Collaborate with cross-functional teams to create and implement effective marketing campaigns.
• Conduct market research and analysis to inform marketing strategies and tactics.
• Monitor and report on marketing performance metrics to optimize campaign effectiveness.

• 5+ years of experience in marketing, preferably in a leadership or senior executive role.
• Proven track record of developing and executing successful marketing campaigns that drive business results.
• Excellent communication and project management skills, with the ability to work effectively with diverse stakeholders.
• Strong analytical and problem-solving skills, with the ability to interpret complex data and develop insights.

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and dynamic work environment.
• Recognition and rewards for outstanding performance.

We offer a unique opportunity to join a forward-thinking organization that values innovation, creativity, and teamwork. Our team is dedicated to making a positive impact in the industry, and we're looking for talented professionals like you to help us achieve our goals.

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies, with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees, and communities for decades. Through its Restaurant Brands for Good framework, RBI is committed to improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is dedicated to growing the TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS brands by leveraging their core values, employee and franchisee relationships, and long-standing community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

As a Analyst, Marketing Innovation, Burger King APAC , you will be responsible for partnering with internal & external stakeholders to execute regional marketing priorities. You will support data analysis, brand & innovation strategies, product development, consumer research, and project management in the APAC region. You will collaborate closely with cross-functional teams including Field Sales, R&D, Procurement, Quality Assurance, External Agencies, and Franchisee partners.

• Brand
• Track brand health in top APAC markets and identify opportunities to grow brand consideration.
• Guide franchisee partners on local campaign executions.
• Roll out global brand campaigns and partnerships in relevant markets.
• Ensure brand guidelines are followed and facilitate compliance in creative assets across markets.
• Monitor competitive & consumer trends in the region.

• Manage the development and launch of new Burger King products for the APAC region, including initial concept development, consumer research, market launch, and performance monitoring.
• Guide franchisee teams on product innovation, standards, and research guidelines.
• Act as a guardian for product standards and manage the product approval process.
• Collect & analyze product performance data and synthesize learnings post-launch.

• 0–2 years of experience in Marketing, preferably in F&B or FMCG.
• Bachelor's degree, preferably in Business.
• Strong interest in brand marketing and consumer behavior.
• Strong problem-solving skills and analytical thinking.
• Ability to conduct data analysis to find insights.
• Project management experience with high ownership levels.
• Strong interpersonal skills to influence stakeholders internally and externally.
• Ambitious yet a strong team player.

Benefits at all our global offices focus on physical, mental, and financial wellness. We offer progressive benefits, including a comprehensive global paid parental leave, free telemedicine, and mental wellness support.

Restaurant Brands International and its affiliated companies are equal opportunity employers, committed to nondiscrimination and providing accommodations for applicants with disabilities upon request.

Position: Marketing & Innovation Intern (GreenTech & Smart Solutions)

Location: Singapore

Duration: 2–6 months

Start Date: Flexible

At Terranex, we bring innovative, sustainable, and tech-driven solutions to the green industry. From autonomous robotic mowers to battery-powered tools and agronomy services, we're redefining how landscapes are managed with smart technology.

This internship is a rare opportunity to gain hands-on experience in a fast-growing startup environment that's building the future of green cities.

This internship goes beyond a desk job – you'll be actively involved across key areas of the business:

- Support digital marketing campaigns, including social media content, video creation, and brand building

- Assist in sales development: customer research, outreach, and lead generation

- Participate in robotic mower installations and field demos with real clients

- Help promote products and build awareness through creative marketing efforts

- Get exposed to startup operations, and contribute to projects that make an impact

- Selected candidates may have the opportunity to travel to Taiwan to support international projects

We're looking for a doer – someone with energy, curiosity, and creativity. Ideally, you are:

- Passionate about media, marketing, and technology

- Skilled in social media content, especially TikTok, Instagram, and video storytelling

- Hands-on, eager to learn, and not afraid to try new things

- Interested in green technology, sustainability, and smart city innovations

- Flexible and open to fieldwork, client demos, and cross-functional collaboration

- Bonus: Background in media, communications, digital marketing, or creative design

- Gain practical experience in a real business environment

- Learn about cutting-edge technology and green innovation

- Work on marketing campaigns, sales outreach, and product demos

- Build your portfolio and resume with meaningful projects

- Be part of a team that values ideas, creativity, and growth

- Opportunity to join overseas projects in Taiwan (for selected interns)

If you're eager to gain real-world experience and grow with a company that's driving sustainability through technology, we'd love to hear from you.

Ready to make your next big professional move? Join us on our journey to achieve our big dream of buildingthe most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly$45 billionin annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job overview:

As a Brand & Innovation Senior Analyst at Burger King APAC, you will be responsible for partnering with internal & external stakeholders in the execution of regional marketing priorities. You will support in analyzing data, building brand & innovation strategies, product development, consumer research, and project management in the APAC region. You will collaborate closely with cross -functional team including sales, R&D, procurement, QA, external agencies , suppliers and franchisee partners.

Roles and Responsibilities:

Brand

• Lead analysis on brand health tracking in top APAC markets and identify opportunities to grow total BK brand funnel

• Collaborate with franchisee partners and internal stakeholders (such as field sales) to localize global brand campaigns and partnerships in relevant markets

• Codify best practices and i nfluence franchisee partners on excellent execution of local campaign s

• Be the guardian of brand guidelines and facilitate compliance in creative assets across markets

• Monitor competitive & consumer trends in the region

Innovation

• Lead analysis on business / sales data to identify innovation opportunities in the region, and share recommendations that are relevant and actionable for local markets

• Collaborate with internal ( i.e. marketing analytics, field sales) and external stakeholders ( i.e. suppliers, research agencies) in the development and launch of new Burger King products for the APAC region, including initial concept development, consumer research, market launch and performance monitoring

• Codify best practices and guide franchisee teams on product innovation, product standards, and consumer testing

• Coordinate cross-functional alignment with internal partners ( eg . Operations, Supply Chain, Quality Assurance) and work with external suppliers and agencies to test products, bring these to market or resolve issues with existing products.

• Collect & analyze product performance data and synthesize learnings post launch

Qualifications:

• Bachelor’s degree, preferably in Business/ Marketing

• 3-5 years experience in Marketing or P roduct I nnovation in F&B or FMCG

• Experience in crafting , developing, and commercializing new innovations

• Strong interest in brand marketing and consumer behavior

• Strong problem-solving skills and bring analytical thinking to complex situations

• Can conduct data analysis to find meaningful insights

• Project management experience, with high levels of ownership

• Strong interpersonal skills with the ability to influence stakeholders at higher levels internally and externally

• Ambitious individual who is an even stronger team player

• Strong communication and relationship management skills

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

This role is responsible for designing and developing innovation projects for core brands in the APAC Markets. He or she will work with the direct supervisor to create a pipeline of initiatives on core brands that will address trial barriers, expand Hershey’s brand penetration and grow Hershey’s sales and shares in Key APAC Markets.

The role will manage the innovation process and lead collaboration with internal resources and stakeholders, partnering with cross functional teams to advance innovation projects through the Gate process, advocating the use of Project Management Tool (Accolade). Proactively launching based on agreed dates, resourcefully mitigating risks and maintaining a list of ‘Opportunity’ projects as back ups to replace ‘Plan’ projects that may fall down.

The Innovation Associate will support the direct supervisor with a set of concrete plans for the projects he or she is responsible for. The role requires strong project management skills and a well developed set of marketing and general management skills to convert strategies into successful innovation projects that will grow sales, share and profit across APAC. He or she should have strong analytical skills to sort through complex data, make well-reasoned conclusions, and translate these into sound plans, with a drive for protfiability through strong P&L management, overall linked to the Innovation Strategy.

Lead Innovation Process for Projects

· Lead regular multi-functional project team meetings for his or her assigned innovation projects to move these through the Gate process, providing meeting notes with clear actions and timings.

· Present Gate documents and lead discussions on innovation projects during Sales & Marketing / Integrated Business Management meetings.

· Ensure Accolade is up to date, with SKU plans locked in time. Keeping projects on track to hit ETA and key deliverable dates.

· Collate and build all elements of the P&L, with a clear understanding on areas that can be influenced to drive a profitable product, within a portfolio mix.

· Work with design agencies / procurement and packaging engineers to deliver a strategic look and feel to the portfolio, through cost effective solutions.

· Drive R&D / OBD discussions to ensure profitable COGS on all projects, through clear briefs and benchmarks.

Design and develop innovation on core brands and platforms for APAC

Under the supervision of the direct supervisor, he or she will:

· Manage consumer-led and insight-driven innovation projects geared towards building a robust pipeline of innovation initiatives.

· Manage initiatives that will address trial barriers and enable the Reese’s and Hershey’s brands to expand penetration.

o Collaborate with internal resources (Consumer Insights) and stakeholders (Brand Marketing / Customer Marketing) to discover and validate trial barriers, and to initiate innovation projects that will effectively address these.

o Lead multi-functional teams (R&D, OBD, QRC, Supply Chain, Finance and Legal)

o Support the APAC Brand Marketing Team to: (a) build a validated 2-Year Gross Sales Forecast for each project, (b) develop Year 1 Marketing Plans for each project, and (c) finalize the region-specific packaging and labels for each project.

Business Analysis and Recommendation

· Conduct business review analysis to identify and propose opportunities, and develop innovation plans to address trial barriers, expand Hershey’s brand penetration and drive sales, share and profit growth.

· Leverage insights and knowledge gained from market, consumer, customer and competitive data to build actionable recommendations and plans to address uncovered opportunities to the business.

· Use available internal and external information to review business performance and to influence marketing plan formulation and implementation in APAC.

Requirements

Education: Bachelors Degree or equivalent

Experience:

• At least 3-5 years working experience in marketing or brand management (preferably in innovations) of international Food and Beverage Fast Moving Consumer Goods (FMCG)
• Strong project management skills, with prioritization and ability to work under pressure with sizeable workloads and tight deadlines
• Strong knowledge of business process, key functions and data analysis
• Ability to understand and drive an impactful P&L
• Proactive in finding creative solutions outside of scope
• Must be proficient in IRI/Nielsen