39 Market Trends jobs in Singapore

• Lead quarterly and annual marketing planning cycles, connecting strategic business objectives with strategic and operational rigor.
• Partner with performance marketing and analytics team to extract performance reports and develop reporting frameworks that drive transparency and accountability.
• Partner with marcomm team to collate insights and drive continuous improvement.
• Oversee budget tracking, resource planning, and process optimization across marketing channels and initiatives
• Collaborate with finance to manage marketing budgets, forecast spend, and evaluate ROI.

• Embraces technology and champion the adoption of emerging tools and platforms, including AI, to drive innovation and operational agility.
• Support onboarding and enablement programs to build marketing capabilities and foster a high-performance culture.

• At least 7 years of experience in marketing operations, strategy, business analytics, or consulting.
• Strong analytical skills and outcomes-based mindset, with proficiency in Excel and data visualization tools (e.g., Tableau, Power BI); familiarity with SQL or BigQuery is a plus.
• Solid understanding of marketing funnels, campaign performance metrics, and ROI frameworks.
• Experience in consumer-facing, data-driven environments such as telecom, tech, or FMCG is preferred.

What You'll Do:

• Champion emerging technologies (including AI) to drive innovation and agility
• Support onboarding and enablement to build a high-performance marketing culture
• Drive strategic planning, performance tracking, and operational excellence

What We're Looking For:

• 7+ years in marketing ops, strategy, analytics, or consulting
• Strong analytical mindset; Excel, Tableau/Power BI skills a must (SQL/BigQuery a plus)
• Deep understanding of marketing funnels, ROI, and campaign metrics
• Experience in fast-paced, consumer-driven industries (tech, telecom, FMCG)
• Strong communication and stakeholder management in matrixed setups

What's in It for You:

• Influence strategic marketing and commercial decisions
• Work cross-functionally with impact
• Be part of a bold, collaborative, tech-forward culture

Job Types: Full-time, Permanent

Benefits:

• Health insurance

This role will be in a position to build StarHub's reputation and distinctive positioning in small and medium-sized business (SMB) sectors by defining the strategy, driving executions to raise brand awareness and developing B2B campaigns/marketing programs to generate leads among SMB customers (including business owners, decision-makers and start-up entrepreneurs) for products and services within the Consumer Business Group.

With a customer-first mindset, this role will champion the voice of SMB customers and establish StarHub as a business enabler/solutions provider for startups and SMBs. In addition, this individual will create and implement promotional events and programs that reinforces the brand positioning and awareness in minds of CBG customers. The incumbent will collaborate closely with cross-functional teams including Sales, Product and Go-to-Market to ensure alignment and progress toward shared business goals.

Job Responsibilities

Develop and implement marketing strategies and plans to increase awareness of StarHub as a SMB business enabler/solutions provider, to achieve sales targets and promote market growth

Plan and implement multi-channel campaigns to drive lead generation and customer acquisitions among SMBs, including paid media campaigns and email marketing

Work closely with the Digital Marketing team to ensure paid media campaign efficiencies and maximise ROI

Create, organize and manage virtual and in-person events, consumer and trade show participation to engage CBG customers

Develop and implement a compelling content strategy, creating and distributing sales enablement materials, relevant product and brand-related content including case studies and success stories to engage current and prospective customers through owned, paid and earned channels

Manage and optimize website content to effectively communicate our value proposition to SMBs and supports lead generation

Monitor and analyse business performance to ensure effectiveness of campaigns and optimize marketing strategies

Analyse customer insights, market and competitor intelligence to deliver recommendations that drive effective segmentation, and tailor strategies to address the unique needs of existing and new customers as well as identify opportunities in growth sectors

Identify and manage marketing partnerships that drive business targets and goals

Manage and allocate marketing budgets to ensure efficient use of resources

Qualifications

Bachelor's degree or equivalent preferably in Marketing, Mass Communications or Business Administration.

Over 8 years of experience in marketing with a focus on B2B/SMB marketing preferred

Proven expertise in developing and executing campaigns, cross-functional projects, and driving results

Strong written, verbal and non-verbal communications skills

Creative and analytical thinker

Experience with event management, content creation, campaign management

Excellent stakeholder management and communications skills

Thrive in managing multiple diverse projects under fast-paced conditions and shifting priorities

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We're seeking a Marketing Strategy Intern to support our team in developing and executing strategic marketing initiatives with a focus on AI-enhanced solutions. This role offers a unique opportunity to learn how traditional marketing principles are being revolutionized through artificial intelligence applications while gaining hands-on experience in a dynamic agency environment.

• Assist in researching market trends, competitor strategies, and emerging AI marketing technologies
• Support the development of marketing strategy presentations and client proposals
• Help gather and analyze marketing data to inform strategic recommendations
• Contribute to content creation for both traditional and AI-powered marketing campaigns
• Participate in brainstorming sessions for new marketing approaches and solutions
• Assist in monitoring campaign performance and preparing client reports
• Support project management for ongoing marketing strategy initiatives
• Attend client meetings to observe strategic discussions and implementation planning

• Currently pursuing or recently completed a diploma/degree in Marketing, Business, Communications, or related field
• Strong analytical thinking and problem-solving skills
• Excellent written and verbal communication abilities
• Proficiency with standard office software and collaboration tools
• Ability to manage multiple priorities in a fast-paced environment
• Keen attention to detail and commitment to high-quality work

• Knowledge of Google Analytics 4 and Google Tag Manager
• Familiarity with Google Workspace and Microsoft Office suites
• Understanding of social media management tools (Hootsuite, Buffer, Later, etc.)
• Basic understanding of SEO principles and tools (SEMrush, Ahrefs, Moz)
• Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.)
• Basic knowledge of design tools (Canva, Adobe Creative Suite)
• Understanding of CRM systems (Salesforce, HubSpot, etc.)
• Familiarity with project management tools (Asana, Trello, Monday.com)

• Genuine curiosity about artificial intelligence and its applications in marketing
• Passion for staying current with emerging marketing technologies and trends
• Interest in data analytics and its role in marketing decision-making
• Enthusiasm for how AI tools can enhance content creation, customer targeting, and campaign optimization
• Eagerness to learn about machine learning, natural language processing, and predictive analytics
• Creative mindset with the ability to think both strategically and tactically
• Self-motivated with a growth mindset and willingness to take on new challenges

• Hands-on learning at the cutting edge of marketing strategy and AI innovation
• Mentorship from experienced marketing strategists and AI specialists
• Exposure to diverse client projects across multiple industries
• Structured learning opportunities about AI marketing applications
• Possibility for future employment opportunities based on performance
• Collaborative, supportive work environment that values fresh perspectives

Our organization seeks a marketing assistant to collaborate with our marketing team in developing and implementing marketing strategies for our brands.

The successful candidate will identify marketing trends and opportunities for growth, create marketing materials such as white papers and case studies, and give presentations about ongoing campaigns.

Additionally, the selected individual will provide administrative support to marketing and sales teams, maintain a marketing database, and prepare various documents.

Key responsibilities include collaborating with marketing managers and internal teams, identifying marketing trends, learning digital marketing software, and creating marketing materials.

The ideal candidate will possess a bachelor's degree in marketing or a related field, prior work experience in administration, sales, or marketing, effective written and verbal communication skills, and a high level of attention to detail.

Responsibilities include:

• Collaborating with marketing managers and internal teams
• Identifying marketing trends and opportunities
• Learning and working with digital marketing software
• Creating marketing materials

Qualified candidates should have excellent communication and organizational skills, be able to work independently and collaboratively, and possess a strong understanding of marketing principles and practices.

A competitive compensation package and professional development opportunities are offered to successful applicants.

We are seeking a talented Digital Marketing Strategy Developer to join our team. In this role, you will have the opportunity to develop and execute digital marketing strategies that drive business growth and transformation.

• Develop comprehensive digital marketing plans that align with our business objectives.
• Conduct market research and analysis to identify trends, opportunities, and challenges in the market.
• Create and execute social media strategies that engage audiences and build brand awareness.
• Design and implement digital marketing campaigns across various channels, including email, search engines, and social media platforms.

To succeed in this role, you will need strong analytical and problem-solving skills, as well as excellent communication and project management skills. A degree in business, marketing, or a related field is preferred. If you are a motivated and innovative professional who is passionate about digital marketing, we encourage you to apply.

Requirements:

• Bachelor's or Master's degree in business, marketing, or a related field.
• Proven experience in digital marketing, including strategy development and campaign execution.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.

About Us:

We are a dynamic and fast-paced organization that is committed to innovation and excellence. Our team is dedicated to delivering high-quality results and exceeding expectations. If you are looking for a challenging and rewarding career opportunity, we encourage you to apply.

Adjunct Lecturer, MBA MKTG617 Digital Marketing Strategy G1, 2026 Jan Term B8)

DESCRIPTION

A premier university in Asia, the Singapore Management University (SMU) is internationally recognised for its world class research and distinguished teaching. Established in 2000, SMU's mission is to generate leading edge research with global impact and to produce broad-based, creative and entrepreneurial leaders for the knowledge-based economy. It is known to be a pioneer in Singapore for its interactive and technologically-enabled pedagogy of seminar-style teaching in small class sizes which remains its unique hallmark.

The Lee Kong Chian School of Business at the Singapore Management University (SMU) is a dynamic Asian business school with over a hundred full-time faculty and more than three thousand students. AACSB and EQUIS accredited, the School offers undergraduate, master's (including MBA and EMBA) and doctoral programmes and is affiliated with a number of active research centres such as the Institute of Service Excellence and the Centre for Marketing Excellence.

#LI-DNI

QUALIFICATIONS

Applicants should be equipped with proven teaching skills and/or relevant industry experience to teach the following undergraduate course:

• Operations Management
• Strategy & Organisation
• Marketing
• Finance
• Quantitative Finance
• Corporate Communication
• Organisational Behaviour and Human Resources

PRIMARY LOCATION: Singapore

JOB: Adjunct Faculty

ORGANIZATION: Master of Business Administration

JOB POSTING: 16-Oct-2025, 3:41:07 AM