588 Marketing Strategies jobs in Singapore

We are seeking a strategic and commercially-minded marketing professional to join our team as a Business Development Marketing Manager. This role will be responsible for driving pipeline growth, aligning marketing efforts with revenue objectives, and developing targeted marketing strategies to support commercial outcomes.

This is an ideal opportunity for someone who combines B2B marketing expertise with business acumen and thrives on driving commercial outcomes through cross-functional collaboration.

• Work closely with the sales team to understand commercial priorities, target accounts, and key segments across forums and memberships.
• Build and execute integrated campaign strategies to drive qualified leads, nurture prospects, and support deal acceleration.
• Partner with marketing specialists to ensure campaigns, CRM segmentation, automation workflows, and messaging are aligned to drive full-funnel engagement, lead progression, and conversion.

• Lead key go-to-market initiatives and product marketing campaigns end-to-end - from planning and launch through to analysis and optimisation.
• Work closely with product owners to understand offering features, audience pain points, and differentiators, and translate these into compelling go-to-market messaging.
• Collaborate with content and creative teams to develop marketing assets including landing pages, brochures, videos, email sequences, and more.
• Ensure content and messaging are tailored to buyer personas and stages of the funnel.

• Develop and maintain sales enablement materials including decks and promotional materials.

• Own measurement of lead quality, lead-to-opportunity conversion, and contribution to pipeline and revenue.
• Use HubSpot and CRM data to generate insights and report regularly on pipeline health and campaign ROI.
• Feed commercial insights back into campaign planning to refine messaging, targeting, and tactics.

As a key player in our organization, you will have the opportunity to empower clients by optimizing their marketing investments through advanced statistical modeling and data-driven insights. You will be a trusted advisor, guiding clients through complex analyses, translating technical findings into business strategies, and influencing executive-level decision-making.

• Lead Marketing Mix Modeling (MMM) Modeling and Analysis by consulting on MMM models using Python, R, or other statistical tools. Conduct analysis of marketing data to identify key drivers of performance and provide recommendations. Guide customers through modelling discussions, explaining statistical concepts to both technical and non-technical audiences.
• Serve as a consultant to clients, advising on measurement strategies and best practices. Build and maintain relationships with key stakeholders, including marketing executives and agency partners.
• Collaborate with sales, product, and customers teams to drive momentum on MMM conversations and unblock where needed. Partner with cross-functional teams to develop and implement new measurement methodologies and tools.
• Identify opportunities to improve Google's MMM capabilities and drive innovation in the field. Advocate for the adoption of advanced measurement techniques within the industry.

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
• Experience with programming languages such as Python or R for data analysis and modeling.

• Master's degree in Statistics, Econometrics, Data Science, Mathematics, or a related quantitative field.
• Experience with various MMM techniques (e.g. Bayesian MMM, time series regression, Machine learning).
• Experience in developing and implementing MMMs in a business environment, with understanding of statistical modeling techniques, including regression analysis, time series analysis, and causal inference.
• Understanding of the digital advertising and measurement ecosystem (e.g. attribution, experiments, data clean rooms, server-side API).
• Excellent communication skills, with the ability to present complex information to senior and C-level stakeholders.

Our company is looking for a Marketing and Brand Specialist to manage the marketing channels, drive online visibility, and develop strategic advertising campaigns.

• We oversee timely updates and management of various marketing channels to maintain freshness and relevance. Drive online visibility through paid advertising activities.
• Develop and execute paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to attract target audiences.

• Manage updates and maintenance for all company websites ensuring content accuracy and user experience optimization.
• Collaborate with the web development team to implement updates, troubleshoot issues, and improve website performance.

• Coordinate updates and promotions on F&B partner channels such as Chope, Sevenrooms, and Quandoo to maximize exposure and drive bookings.
• Monitor partner channel performance metrics and identify opportunities for optimization and increased engagement.

• Plan and execute organic & paid advertising campaigns on social media platforms targeting international top feeder markets for both rooms and F&B.

• Manage Google paid search ads and TripAdvisor ads to increase visibility and drive traffic to relevant landing pages.
• Conduct keyword research, ad copy optimization, and bidding strategies to improve ad performance and ROI.

• Work closely with the graphic designer to conceptualize and create menu designs, promotional collaterals, and other marketing materials.
• Ensure that all design assets align with brand guidelines and effectively communicate key messages to the target audience.

• Assist the Marketing Manager with the production of marketing collaterals, including brochures, presentations, online & offline promotional materials, and other branded items.

• Stay informed about industry trends, emerging marketing channels, and innovative strategies.
• Conduct research and analysis to identify new opportunities for business expansion and make recommendations for incorporating new marketing channels into the overall strategy.

• Bachelor's degree in Marketing, Communications, or a related field.
• Preferably a proven experience in marketing and communications, preferably within the hospitality industry or pre-opening environments.
• Strong understanding of marketing principles, branding, and digital marketing strategies.
• Excellent written and verbal communication skills, with the ability to create compelling content and engage diverse audiences.
• Proficiency in digital marketing tools, social media platforms, and web analytics.
• Ability to think creatively, identify target market segments, and develop innovative marketing campaigns.
• Attention to detail and a commitment to maintaining brand standards.
• Proficiency in design and video taking with strong project management and organisational skills.
• Familiarity with hotel reservation systems and customer relationship management (CRM) tools is a plus

• Birthday Leave
• Financial Incentives
• AWS/Performance Bonus
• Uniform/Laundry
• Flexi Benefits

Campaigns Specialist Job Description

As a Campaigns Specialist , you will have the opportunity to take full ownership of conceptualizing, implementing, and optimizing digital marketing campaigns to achieve customer acquisition and engagement targets.

The ideal candidate is able to collaborate with others in the team and eager to dive deep to lead and drive the digital marketing function.

Key Responsibilities:

• Define and develop communication strategies to grow product usage by identifying upsell and cross-sell opportunities and ensure continuous adoption and usage.
• Drive business cadence through robust measurement and tracking of initiatives, optimizing the communication strategy and operational plans.
• Define KPIs per campaign and funnel-stage to meet company goals.
• Buil

We're seeking dynamic and enthusiastic individuals to join our team. As an Events & Sales Trainee, you'll have the opportunity to work on impactful face-to-face marketing campaigns, represent top brands at events and roadshows, and design and execute marketing campaigns that drive results.

• Connect with customers at events and roadshows through engaging and personalized interactions.
• Develop and implement marketing campaigns that deliver tangible outcomes.
• Collaborate with a driven team to achieve exceptional results.

• Travel Perks: Explore new places and network regionally while representing top brands.
• Clear Career Progression: Grow professionally with clear milestones and opportunities for advancement.
• Epic Culture: Enjoy a fun and dynamic work environment where hard work meets play.

• People-Person: Possess excellent communication and interpersonal skills.
• Hungry for Growth: Demonstrate a strong desire to learn and take on new challenges.
• Positive Vibes Only: Bring a positive attitude and energy to your work.

Marketing Campaign Lead

About the Role

We are seeking a highly skilled Marketing Campaign Lead to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing campaigns that drive business growth.

Main Responsibilities:

• Develop and execute multi-channel marketing campaigns that align with our core business objectives
• Manage campaign budgets and resources effectively
• Collaborate with cross-functional teams to ensure seamless execution
• Monitor and analyze campaign performance to inform future decisions

Requirements:

• 5+ years of experience in end-to-end marketing campaign management
• Proven track record of successfully planning, executing, and optimizing multi-channel campaigns
• Strong analytical, creative, and strategic mindset
• Effective communication and collaboration skills

Preferred Skills:

• Marketing automation platforms (e.g. CleverTap, Braze)
• Analytics tools (e.g. Google Analytics, Power BI)
• Social media and ad platforms (e.g. TikTok, Meta, Google Ads)
• Ai tools (e.g. ChatGPT, Gemini, N8N)

Benefits:

• Opportunity to work with a fast-growing and innovative company
• Meaningful objectives and a mission-driven work environment
• Ongoing professional development and mentorship opportunities

Get Ready to Drive Business Growth!

We welcome sales professionals with little to no experience to apply for this exciting role. The position offers a guaranteed monthly income of $8000-$1000, excluding additional rewards and incentives. 100% of customer appointments will be briefed and provided at the office.

No prior sales experience is necessary, and we offer opportunities for career progression. Job Responsibilities: Perform one-to-one branding awareness presentations for B2B/B2C marketing campaigns. Meet each customer by office appointment basis and present/share/update latest B2B business advisory services/B2C investments products and services in office.

Maintaining relationships with existing client accounts is also part of the job. Applicants should possess a strong work ethic and be willing to learn. This is a full-time opportunity ideal for those seeking a lucrative career switch and willing to learn.

1. Develop and execute branding awareness strategies for B2B/B2C marketing campaigns
2. Meet customers by office appointment basis and provide information on our latest services and products
3. Build and maintain relationships with existing client accounts

We are seeking a dynamic and results-driven Marketing Campaigns Associate to join our team.

The successful candidate will have excellent communication skills, a strong work ethic, and the ability to thrive in a fast-paced environment.

Key Responsibilities:

• Represent clients at roadshows, events, and pop-up locations
• Pitch products/services clearly and confidently
• Collaborate with a driven team to achieve sales targets

Ideal Candidates:

• Sociable, enthusiastic, and reliable individuals
• Willingness to learn and adapt to new challenges
• Entry-level applicants encouraged to apply

Why Choose This Opportunity?

• Supportive team culture and regular team activities
• Performance-based promotions and career development opportunities
• Coaching and mentoring from industry leaders

This role offers a unique opportunity to grow professionally and personally while making a meaningful impact in the marketing field.

Applicants should be eager to learn and take on new responsibilities in a dynamic and growing organization.