472 Head Of Marketing jobs in Singapore
Head, Marketing
Posted today
Job Viewed
Job Description
JOB SUMMARY
You will be leading the Marketing & Corporate Communications department in YMCA.
RESPONSIBILITIES
- Plan and execute public relations and marketing campaigns, including advertising content and messaging for the Association in relation to its community impact work, social enterprises and fundraising activities.
- Develop and execute effective digital marketing efforts, track and measure the effectiveness of strategies and plans.
- Manage and facilitate positive media relations to ensure up-to-date sensing, adequate participation, coverage and prompt responses to enquiries.
- Review and monitor corporate marketing/ event publicity and branding collaterals to ensure adherence to corporate identity and branding standards and alignment with corporate mission and messages.
- Handle the production of printed and online materials which includes annual reports, corporate marketing information, event publicity, branding collaterals such as information booklets, newsletters, brochures, posters, banners, presentations, videos, news blog, speeches, and letters.
- Manage the updating of corporate website and social media platforms.
- Manage social media and photography support at corporate events.
- Develop new marketing platforms and identify suitable media platforms to strengthen the Association's brand to establish new corporate responsibility partnerships, garner financial support and increase fundraising.
- Supervise junior staff and interns in the department to meet the corporate communications needs of the organization.
- Participate in cross-functional projects and other ad-hoc projects as assigned.
JOB REQUIREMENTS
- A recognized University degree in Mass Communications/Marketing or related field.
- At least 6 years of relevant working experience.
- Possess excellent written and verbal communication skills.
- Meticulous with an eye for details, sensitive to typography, colour and design trends in collateral productions.
- Proficient in MS Office Applications and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Possess excellent organizational skills with the ability to manage cross-functionally and handle multiple tasks.
Head, Marketing
Posted today
Job Viewed
Job Description
JOB SUMMARY
You will be leading the Marketing & Corporate Communications department in YMCA.
RESPONSIBILITIES
- Plan and execute public relations and marketing campaigns, including advertising content and messaging for the Association in relation to its community impact work, social enterprises and fundraising activities.
- Develop and execute effective digital marketing efforts, track and measure the effectiveness of strategies and plans.
- Manage and facilitate positive media relations to ensure up-to-date sensing, adequate participation, coverage and prompt responses to enquiries.
- Review and monitor corporate marketing/ event publicity and branding collaterals to ensure adherence to corporate identity and branding standards and alignment with corporate mission and messages.
- Handle the production of printed and online materials which includes annual reports, corporate marketing information, event publicity, branding collaterals such as information booklets, newsletters, brochures, posters, banners, presentations, videos, news blog, speeches, and letters.
- Manage the updating of corporate website and social media platforms.
- Manage social media and photography support at corporate events.
- Develop new marketing platforms and identify suitable media platforms to strengthen the Association's brand to establish new corporate responsibility partnerships, garner financial support and increase fundraising.
- Supervise junior staff and interns in the department to meet the corporate communications needs of the organization.
- Participate in cross-functional projects and other ad-hoc projects as assigned.
JOB REQUIREMENTS
- A recognized University degree in Mass Communications/Marketing or related field.
- At least 6 years of relevant working experience.
- Possess excellent written and verbal communication skills.
- Meticulous with an eye for details, sensitive to typography, colour and design trends in collateral productions.
- Proficient in MS Office Applications and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Possess excellent organizational skills with the ability to manage cross-functionally and handle multiple tasks.
Annual Reports
Social Media
Fundraising
Typography
Adobe Creative Suite
Public Relations
Digital Marketing
Photography
Publicity
Corporate Events
InDesign
Brochures
Media Relations
Corporate Communications
Corporate Identity
Head Marketing Strat & Martech
Posted 28 days ago
Job Viewed
Job Description
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job DescriptionHead of Regional Marketing Strategy and Martech, Group Retail
This is a leadership role within our Group Retail Marketing, and is responsible for three vital parts of our marketing function:
- Lead our group retail consumer marketing strategy as we expand our ambitions beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam.
- Transform our marketing thinking beyond the traditional to capture opportunities using digital, AI and machine learning.
- Ensure governance and due process across all marketing functions, ensuring clear, responsible and engaging communications to all our clients.
The role will be responsible for the implementation synergies and efficiencies across all Singapore, Malaysia, Thailand, Indonesia and Vietnam. These synergies, strategic and executional alignments will be in key areas of:
- Marketing positioning and strategy for common products and services
- Digital Marketing / Performance Marketing / use of AI and other advanced technologies to improve productivity, scale and relevance
- Alignment of Brand Corporate Identity and tone of voice
- Reporting on effectiveness of marketing efforts
- Control and governance
- This role will lead the implementation of marketing best practices across all markets, drive adherence to marketing guidelines and the standardisation of common marketing processes and practices to extract strong return on investment of marketing dollars.
- The role will also function as the digital subject matter expert to drive Performance Marketing outcomes for PFS by leveraging UOB’s investment in marketing technology and driving adoption within the marketing teams so that marketing can deliver tangible business outcomes from their marketing investment as well as to improve marketing productivity and efficiencies both within the function and with our external advertising partners.
- This also includes maximising the efficiency and effectiveness of third-party agencies (creative and media).
- Work closely with the broader Group Retail marketing team and key stakeholders in the digital and retail space (marketing, mobile and digital, business analytics, etc) and with key external media and media agency partners to deliver tangible business outcomes.
- This role will continually improve the operational efficiency of the marketing function by reviewing and improving processes and use of technology.
- These responsibilities will be achieved through an understanding of key business drivers, the process of campaign development and campaign management, budget management and controls, workload and capacity optimisation.
- Demonstration of leadership qualities including critical thinking, conceptual thinking and senior executive presence.
- More than 12 years in a marketing role. Financial services or media agency experience preferred.
- Able to think strategically but also execute end-to-end directly and via local in-country marketing teams.
- Strong grasp of marketing strategy, managing agencies and internal partners.
- Demonstrated experience in a regional role is preferred.
- Excellent communication and presentation skills.
- Ability to join the dots and engage across multiple stakeholders and navigate complex matrixes.
- Solid experience in performance marketing. Direct experience in using and implementing Marketing Technology tools such as the Adobe stack (AA/AT/AAM) or equivalent from other vendors, AppsFlyer and key media targeting tools from Google/FB.
Be a Part of the UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
Job Details- Seniority level: Executive
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Banking
Head Marketing Strat & Martech
Posted today
Job Viewed
Job Description
About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Description
Head of Regional Marketing Strategy and Martech, Group Retail
This is a leadership role within our Group Retail Marketing, and is responsible for three vital parts of our marketing function:
Lead our group retail consumer marketing strategy as we expand our ambitions beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam.
Transform our marketing thinking beyond the traditional to capture opportunities using digital, AI and machine learning.
Ensure governance and due process across all marketing functions, ensuring clear, responsible and engaging communications to all our clients.
The role will be responsible for the implementation synergies and efficiencies across all Singapore, Malaysia, Thailand, Indonesia and Vietnam. These synergies, strategic and executional alignments will be in key areas of:
Marketing positioning and strategy for common products and services
Digital Marketing / Performance Marketing / use of AI and other advanced technologies to improve productivity, scale and relevance
Alignment of Brand Corporate Identity and tone of voice
Reporting on effectiveness of marketing efforts
Control and governance
Details
This role will lead the implementation of marketing best practices across all markets, drive adherence to marketing guidelines and the standardisation of common marketing processes and practices to extract strong return on investment of marketing dollars.
The role will also function as the digital subject matter expert to drive Performance Marketing outcomes for PFS by leveraging UOB’s investment in marketing technology and driving adoption within the marketing teams so that marketing can deliver tangible business outcomes from their marketing investment as well as to improve marketing productivity and efficiencies both within the function and with our external advertising partners.
This also includes maximising the efficiency and effectiveness of third-party agencies (creative and media).
Work closely with the broader Group Retail marketing team and key stakeholders in the digital and retail space (marketing, mobile and digital, business analytics, etc) and with key external media and media agency partners to deliver tangible business outcomes.
This role will continually improve the operational efficiency of the marketing function by reviewing and improving processes and use of technology.
These responsibilities will be achieved through an understanding of key business drivers, the process of campaign development and campaign management, budget management and controls, workload and capacity optimisation.
Requirements
Demonstration of leadership qualities including critical thinking, conceptual thinking and senior executive presence.
More than 12 years in a marketing role. Financial services or media agency experience preferred.
Able to think strategically but also execute end-to-end directly and via local in-country marketing teams.
Strong grasp of marketing strategy, managing agencies and internal partners.
Demonstrated experience in a regional role is preferred.
Excellent communication and presentation skills.
Ability to join the dots and engage across multiple stakeholders and navigate complex matrixes.
Solid experience in performance marketing. Direct experience in using and implementing Marketing Technology tools such as the Adobe stack (AA/AT/AAM) or equivalent from other vendors, AppsFlyer and key media targeting tools from Google/FB.
Additional Requirements
Be a Part of the UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
Job Details
Seniority level: Executive
Employment type: Full-time
Job function: Marketing and Sales
Industries: Banking
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Head of Marketing
Posted today
Job Viewed
Job Description
Overview
Gain City is seeking an experienced and detail-oriented Director / Assistant Director / Senior Manager to lead the ECO business unit of the Gain City group of companies. In this role, you will be responsible for establishing and managing end-to-end operations for a scalable and compliant e-waste collection and recycling business. You will lead the design and implementation of operational processes and ensure full compliance with regulations. You will recruit, train and lead a high-performing team to carry out efficient collection, dismantling and disposal of e-waste.
Key Responsibilities- Be familiar with the EPR Scheme for E-waste, including relevant obligations.
- Ensure full compliance with all relevant regulations, statutory requirements and internal SOPs.
- Design, implement and manage a scalable and sustainable business model for the collection and recycling of e-waste.
- Lead contract negotiations and maintain strong relationships with key suppliers and partners.
- Lead, coach and develop a high-performing team of collectors and operations personnel to ensure effective and efficient operations.
- Review existing processes and organisational structures to identify opportunities for improved efficiency, automation and enhanced business partnering.
- Explore and evaluate diversification opportunities, including, but not limited to scrap metal, food waste and other recyclable materials.
- Bachelor’s degree in business administration or a related field.
- Minimum of 10 years of progressive experience in e-waste management.
- Proven leadership experience, with a strong track record of building and developing high-performing teams.
- In-depth knowledge of regulations and statutory compliance.
- Demonstrated success in driving process improvements; strong experience in cost management and leading efficiency initiatives.
At Gain City, we are committed to the growth and development of our employees. You will be offered various learning and development opportunities and a collaborative, forward-thinking and growth-focused work environment to thrive in your career. You will also receive a comprehensive benefits package.
Join Our TeamIf you have a strong background in recycling and are looking for a role where you make an impact, apply now to be a part of our growing team!
Note- Only shortlisted candidates will be notified.
Head of Marketing
Posted 5 days ago
Job Viewed
Job Description
Company Summary
ELGO AI is a fast-growing startup redefining how enterprises build and deploy AI. We offer a powerful no-code enterprise-grade GenAI platform that enables organizations to create custom LLM-powered applications such as chatbots, smart document workflows, and automation agents 10x faster than traditional methods. Abstracting away the complexities of a production GenAI system, we aim to simplify enterprise AI adoption by making advanced GenAI capabilities accessible to non-technical teams. We are passionate about workflow orchestration, context-aware agents, full transparency and observability layer, scalable designs and enterprise-grade deployment, all grounded in responsible, secure, and user-centric design. Our vision is to become the go-to operating platform for practical AI solutions in Asia Pacific.
Job DescriptionAs Head of Marketing at ELGO, you will shape our marketing strategy and ensure successful execution of all marketing activities. This position offers a unique opportunity to dive into B2B enterprise and ecosystem marketing for AI platforms. You will work directly with the CEO and contribute to developing and executing all marketing strategies, enhancing brand awareness, and establishing robust systematic tracking and monitoring of key KPIs across marketing channels. You will also work closely with the sales and partnership team in designing new campaigns and rollout strategies. In the start, you will be the only person working on marketing and is expected to drive many of the marketing activities.
The ideal person for the role would love the fast-changing and dynamic environment, and the challenges that comes with it. He/she will need to be a creative problem solver at heart, regularly thinking out of the box and falling back to first principles to design marketing strategies and campaigns that deliver real outcomes, instead of just following playbooks. He/she would also need to be systematic and experiment-minded, constantly running experiments and evaluating effectiveness of each campaign and experiment systematically. He/she is would also be extremely proactive, both in working and learning.
Roles & Responsibilities- Lead the development and implementation of ELGO’s overall marketing strategies.
- Optimize company website SEO and enhance existing content marketing campaigns.
- Maintain and update company website using webflow.
- Collaborate with the technical leads and subject matter experts to create engaging content for various digital platforms.
- Help manage social media accounts, ensuring consistent and brand-aligned communication.
- Support the organization of virtual and in-person events, webinars, trainings, and workshops.
- Analyse marketing data to understand the effectiveness of campaigns and strategies.
- Explore, implement and evaluate new marketing campaigns and channels.
- Establish a robust system or process to track and monitor various metrics across channels and customer segments.
Core Requirements
- Minimum bachelor degree in Marketing, Communications, Business Administration, or a related field. Candidates without formal education but with strong practical experience are welcomed.
- 6-8 years working experience in a hands-on and leadership marketing role, preferably in a B2B SaaS startup, tech consultancy firm, or B2B enterprise solutions.
- Strong experience and knowledge in SEO and optimization tactics.
- Good working knowledge of digital marketing tools and platforms, such as Google Analytics, SEO tools, design software etc.
- Able to design, implement and evaluate experiments to test different marketing strategies and campaigns.
- Strong interest in AI technology and its application in business.
- Creative thinking and problem-solving skills.
- Highly organized with attention to detail.
- Willing to proactively voice opinions and thoughts on the business.
- Self-driven and proactive learner.
- Good technical writing capabilities with knowledge on topics such as Data Strategy, Data Governance, Generative AI and AI Implementations.
- Past experience organizing and conducting online webinars and workshops.
- Experience setting up email marketing campaigns and newsletters.
- Good design skills (e.g. graphic design, photo editing, video editing etc.).
- An exciting opportunity to work at the intersection of AI, digital marketing and fast-paced startup.
- A collaborative, inclusive, and innovative work environment.
- Hands-on experience in a fast-growing early-stage tech startup.
- Exposure to industry-leading AI technologies and ethical AI practices.
- Guidance and empowerment to experiment, learn and grow professionally.
- Exposure to the tech startup ecosystem in Singapore and beyond.
- Flexible working arrangements.
- There will be a total of 3 rounds of interview:
- 1st round: 30 minutes of general Q&A with the CEO
- 2nd round: 60 minutes technical session, where you will be given a real problem and is required to formulate strategies and campaigns within 30 minutes. Q&A for the remaining time.
- 3rd round: 15 minutes for work arrangements and compensation package discussions.
Head of Marketing
Posted 23 days ago
Job Viewed
Job Description
We are working with a decentralised exchange which looks to innovate on providing the best of CEXs and DEXs, focusing on building a safe, simple and scalable platform for trading. They differentiate themselves by offering institutional level systems and support whilst remaining on-chain and decentralised.
We are seeking a highly skilled Head of Marketing for leading the end-to-end marketing efforts from brand building, user acquisition to social media and product marketing. You will be the pioneer to build up the marketing team from scratch and develop full-funnel strategies.
What you’ll be doing:
- Own and execute a unified marketing strategy that covers user acquisition, thought leadership, and partner marketing across all channels.
- Collaborate with GTM and cross-functional teams—including business development, sales, PR, product, creative, and design—to align objectives and deliver cohesive regional strategies at the market level.
- Work closely with data, product, creative, and design teams to refine conversion funnels and enhance user journeys.
- Lead go-to-market initiatives for new product launches, feature rollouts, and regional campaigns.
- Develop and scale integrated marketing programs, including multi-channel campaigns, influencer partnerships, and brand activations in key markets.
- Localize and implement global marketing priorities, ensuring programs are tailored for market relevance and drive tangible results.
- Manage and optimize marketing budgets to maximize ROI across channels.
- Leverage customer insights and preferences to shape strategies for various user segments.
- Own key marketing metrics, including traffic, engagement, activation, CAC, LTV, and more.
- Oversee lifecycle and performance marketing, covering paid media, SEO, email, and CRM activities.
What we’re looking for:
- 9+ years of marketing experience, including 3+ years in leadership roles at high-growth tech or fintech startups
- Proven track record of driving integrated marketing strategies across diverse audiences and channels
- Extensive expertise in performance marketing, product positioning, and go-to-market execution
- Strong analytical skills with experience in funnel optimization, cohort analysis, and CAC/LTV modeling
- Excellent storyteller with a solid understanding of PR, narrative development, and ecosystem engagement
- Demonstrated ability to lead cross-functional teams and collaborate effectively with creative and design functions
- Experience managing local agencies, production vendors, and regional partners
- Bonus: Familiarity with the Web3 and crypto ecosystem and its regional applications
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Head of Marketing
Posted 25 days ago
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Job Description
Job details Pay
$3,500 - $7,000 a month
Job typeFull-time
LocationSingapore
Full job descriptionAbout Peak Energy:
Peak Energy is a renewable energy platform with a focus on developing solar, wind and battery projects across Asia. As the region's consumption of energy rises, Peak Energy is dedicated to meeting these demands while contributing to carbon neutrality. We accomplish this by developing large utility-scale projects. These include some of the largest solar and wind farms in Korea and Japan.
Peak Energy is the renewable arm of Stonepeak Infrastructure Partners; a leading global infrastructure investment firm with +USD 70 Bn in assets under management.
Our team has decades of experience and long-standing relationships. This combination of knowledge and relationships, combined with expertise in design and supply chains enables Peak Energy to deliver high performing, robust alternative energy systems on time and under budget.
At Peak Energy, you''ll collaborate with passionate individuals, drive meaningful impact, and be at the forefront of Asia’s transition to renewable energy. We believe everyone is needed for carbon neutrality. Therefore, fresh ideas are always welcomed. Are you excited about disrupting traditional energy sources and developing a sustainable future? Come join our team and be a part of the energy revolution with Peak Energy!
Peak Energy develops, constructs and operates re-energy projects.
Peak Energy is currently in the process of acquiring and constructing several mid-size solar projects in Singapore.
With this expansion, Peak Energy is searching for a Project Manager. You are required to select an EPC and manage the construction by the EPC of multiple renewable energy projects that will be completed. You will also be expected to participate in the team from the early stages of development and advise the development team on the constructive aspects of the project.
Responsibilities:
EPC Management:
- Lead the technical aspects, working closely with key stakeholders to ensure successful project execution.
- Collaborate with the partner organization to align technical strategies and achieve project milestones.
Technical Expertise:
- Bring expertise in solar, and battery technologies to enhance the technical capabilities of the business.
- Demonstrate a track record of successfully building at least 10 MW of renewable energy projects in the country. This includes a mix of small-scale C&I projects.
O&M Experience:
- Demonstrated track record of managing O&M relationships and conducting these functions when needed
Contract Negotiation:
- Experience in negotiating EPC contracts, ensuring favorable terms and conditions for the organization.
- Work closely with legal and procurement teams to finalize agreements.
Qualifications:
- Bachelor’s degree in engineering or a related field; advanced degree is a plus.
- Proven experience in wind and battery technologies.
- Demonstrated success in building at least 15 MW of renewable energy projects.
- Experience negotiating EPC contracts and managing construction projects.
- Senior-level leadership experience in the renewable energy sector.
Head of Marketing
Posted today
Job Viewed
Job Description
We are looking for an exceptional and experienced Head of Marketing to join our executive leadership team. The Head of Marketing will be responsible for leading our global marketing efforts, shaping our brand identity, driving user acquisition and retention, and building a vibrant community around our platform. This role requires a strategic thinker with a deep understanding of the cryptocurrency landscape, proven success in scaling marketing initiatives in high-growth industries, and the ability to navigate complex regulatory environments. You will be instrumental in positioning the company as a trusted leader and innovator in the digital asset space.
What You'll Do:
- Overall Marketing Strategy & Leadership:
Develop and execute a comprehensive global marketing strategy that aligns with the company's overall business objectives, growth targets, and product roadmap.
Define the core marketing metrics (KPIs) and build a robust analytics framework to measure the effectiveness and ROI of all marketing activities.
Lead, mentor, and expand a high-performing global marketing team, fostering a culture of creativity, accountability, experimentation, and data-driven decision-making across all marketing functions (brand, performance, content, PR, community, product marketing).
- Brand Building & Communications:
Define and articulate the company's brand vision, mission, values, and unique selling propositions within the competitive crypto landscape.
Oversee the development of a strong, consistent brand narrative and visual identity across all touchpoints, ensuring trust, credibility, and differentiation.
Lead Public Relations and Corporate Communications, managing media relations, press releases, thought leadership initiatives, and crisis communications to enhance public perception and brand reputation.
Act as a key spokesperson for the company at industry events, conferences, and media engagements.
- Performance Marketing & Growth:
Drive aggressive user acquisition and activation through data-driven performance marketing channels, including paid search, social media advertising, display, affiliate marketing, and retargeting.
Optimize conversion funnels, leveraging A/B testing, user behavior analysis, and personalization strategies to maximize marketing efficiency.
Implement robust CRM and lifecycle marketing strategies to enhance user retention, engagement, and lifetime value.
- Content Marketing & SEO:
Develop and oversee a comprehensive content strategy (blog, articles, videos, educational guides, market insights) that positions (Company Name) as an industry thought leader and attracts organic traffic.
Lead SEO initiatives to improve organic search rankings and discoverability for key crypto-related terms and platform features.
- Community Engagement & Social Media:
Build and nurture a strong, engaged, and loyal community across relevant platforms (e.g., Twitter, Telegram, Discord, Reddit, YouTube).
Develop and execute community-driven campaigns, influencer collaborations, and social media strategies that foster advocacy and virality within the crypto-native audience.
- Product Marketing & GTM:
Partner closely with Product and Business Development teams to develop compelling go-to-market strategies for new products, features, and financial offerings (e.g., new listings, staking services, derivatives, Web3 integrations).
Articulate clear value propositions and messaging that resonate with target audiences (retail, institutional, developers).
- Market Research & Competitive Intelligence:
Conduct in-depth market research, competitive analysis, and customer segmentation to identify emerging trends, unmet needs, and strategic opportunities within the global crypto market.
Utilize insights to inform marketing strategies, product development, and business expansion initiatives.
- Regulatory & Compliance Adherence:
Work closely with Legal and Compliance teams to ensure all marketing activities, messaging, and campaigns are fully compliant with local and international regulations for financial services and digital assets.
Proactively adapt marketing strategies in response to evolving regulatory landscapes.
- Budget Management:
Own and manage the global marketing budget, ensuring optimal allocation of resources and demonstrating clear ROI for all marketing investments.
What You'll Bring:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA or equivalent advanced degree is highly preferred.
- 12+ years of progressive leadership experience in marketing, with a minimum of 5+ years in a senior executive marketing role (Head of Marketing, VP of Marketing, CMO) at a leading cryptocurrency exchange, blockchain company, or highly regulated FinTech firm.
- Demonstrated track record of successfully scaling user acquisition, driving brand awareness, and achieving significant revenue growth in a fast-paced, global environment.
- Deep, nuanced understanding of the cryptocurrency ecosystem, blockchain technology, digital assets, market microstructure, and the unique challenges and opportunities of marketing in this space.
- Proven expertise across the full marketing mix: brand management, performance marketing, content marketing, SEO, social media, community building, PR, and product marketing.
- Strong analytical and data-driven approach to marketing, with proficiency in marketing analytics platforms and A/B testing methodologies.
- Exceptional leadership and team-building skills, with experience managing and mentoring diverse, high-performing global teams.
- Outstanding communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels, internally and externally.
- Agile and adaptable, comfortable operating in a rapidly evolving market and regulatory environment.
- A strong network within the crypto industry, media, and relevant influencer communities is a significant advantage.
Why Join Us?
- Define and lead the global marketing strategy for a pioneering cryptocurrency exchange.
- Work at the forefront of digital finance, influencing the adoption and perception of blockchain technology worldwide.
- Collaborate with a visionary executive team and a highly passionate, diverse group of professionals.
- Significant opportunities for professional development, industry influence, and personal growth.
- Highly competitive executive compensation package, including equity/token options, and comprehensive benefits.
- A culture that champions innovation, security, and a user-first approach.
Head of Marketing
Posted today
Job Viewed
Job Description
Key Responsibilities
Strategic Leadership
- Develop and implement a comprehensive marketing strategy aligned with the company's business goals and growth plans.
- Lead brand positioning initiatives to strengthen Healthway Medical's profile in Singapore's healthcare landscape.
- Provide strategic input to senior leadership on market trends, competitive positioning, and patient engagement opportunities.
Brand & Communications
- Ensure consistent brand messaging and visual identity across all patient touchpoints, including digital, print, and in-clinic experiences.
- Oversee internal and external communications, including media relations, public relations, and crisis communications.
Marketing Campaigns & Growth
- Plan, execute, and optimise integrated marketing campaigns to promote services across general practice, specialist care, dental, allied health, and day surgery.
- Lead demand generation strategies for key revenue drivers such as primary care, executive health screening, and specialist clinics.
- Oversee seasonal and promotional campaigns, ensuring compliance with healthcare marketing regulations in Singapore.
Digital & Patient Engagement
- Drive digital marketing initiatives, including SEO, SEM, social media, content marketing, and CRM automation.
- Enhance the patient journey through targeted communications, loyalty initiatives, and improved online-to-offline experiences.
- Monitor and optimise website performance, ensuring a patient-friendly, mobile-first experience.
Team & Budget Management
- Lead, mentor, and inspire the marketing team to achieve performance and development goals.
- Manage the department's budget, ensuring cost-effectiveness and ROI on marketing spend.
- Foster cross-department collaboration to align marketing efforts with operations, business development, and clinical teams.
Requirements:
Qualifications & Experience
- Bachelor's degree in marketing, mass communications, business administration, or any other related fields.
- At least 10 years of marketing experience, with 5+ years in a leadership role.
- Proven experience in healthcare, hospitality, or service-oriented industries preferred.
- Strong track record in brand management, digital marketing, and campaign delivery.
- Excellent communication, leadership, and stakeholder management skills.
- Deep understanding of Singapore's healthcare market and regulatory guidelines is an advantage.
Personal Attributes
- Strategic thinker with strong business acumen.
- Creative, resourceful, and results-driven.
- Empathetic leader who can inspire and motivate teams.
- Adaptable to a fast-paced, multi-brand environment.
If you are passionate about healthcare and skilled in building brands that connect with people, we invite you to join Healthway Medical Group in shaping the future of patient care in Singapore.