914 Product Marketing jobs in Singapore

Product Marketing Manager – Centre of Excellence for Energy Market (Hioki Group)

Location: Singapore

Reporting to: Product Marketing Director (Global HQ)

Overview:

Are you a seasoned product marketing professional with a passion for the dynamic energy sector? Hioki is rapidly expanding our global footprint and accelerating our growth within the energy market. We're establishing a new Centre of Excellence (CoE) in Singapore, and we're looking for a Product Marketing Manager to be a pivotal part of this exciting journey.

In this high-impact role, you'll be the content and market owner for our energy solutions. Your core mission will be to deeply understand customer needs across key segments like data centres, smart grids, power generation and distribution, renewable energy (including ESS, PV, wind, hydrogen, geothermal), and critical infrastructure. You'll then leverage this insight to craft compelling content that firmly establishes Hioki as a trusted provider of essential solutions in these vital areas.

Key Responsibilities

1. Customer Understanding

• Investigate customer pain points across the energy sector
• Map customers' jobs-to-be-done and segment customer needs to identify high-potential areas.
• Identify product opportunities based on market gaps and customer insights.
• Collaborate with Product Management to propose new product developments to the board of directors.

2. New Product Introduction and Go-to-Market Strategies

• Own the Hioki New Product Introduction (HiNPI) process for energy solutions.
• Identify target customers within chosen market segments for new product launches.
• Partner with Product Management to develop high-impact internal and customer-facing content that accelerates new product adoption.
• Collaborate with Marketing Communications (MarCom) to select the most effective delivery channels for comprehensive go-to-market strategies.

3. Marketing Campaigns

• Plan, execute, and analyze global marketing campaigns designed to achieve specific business objectives.
• Design targeted campaigns that drive awareness, engagement, and demand for Hioki's energy solutions.
• Work closely with global MarCom, domestic branches, and international subsidiaries to ensure seamless campaign execution.
• Analyze campaign effectiveness, pinpoint areas for improvement, and implement data-driven adjustments to optimize future initiatives.

4. Thought Leadership

• Track the digital customer journey in collaboration with our data analysis team.
• Identify friction points in the customer journey and develop content to ensure a smooth, engaging experience.
• Maintain an active and influential presence on social media platforms (LinkedIn, YouTube, WeChat, Little Red Book, etc.), serving as a trusted resource for energy testing and measurement insights.
• Create authentic and compelling content that positions Hioki as a leader in the energy sector.

What You'll Bring:

The ideal candidate is a strategic thinker and hands-on doer with a proven track record in the energy industry. You'll have:

• Demonstrated experience in defining, executing, and analyzing successful marketing campaigns.
• A history of successfully introducing at least five new products to the energy market.
• The ability to build strong trust with customers, earning their respect as a valuable resource.
• Exceptional skills in delivering effective, customer-facing presentations.
• A minimum of 4 years of hands-on experience with Test & Measurement (T&M) equipment gained at a utility, renewable energy facility, data center, or in commercial building automation.
• Proven experience collaborating effectively with Marketing Communications (MarCom), Product Management (PM), and sales organizations.
• A strong grasp of segmentation, targeting, and promotion strategies.
• A technical degree (BS or MS in Electrical Engineering); a business degree is a plus.
• An active presence on platforms like LinkedIn, YouTube, WeChat, Xiao Hong Shu, etc., with a knack for creating authentic, engaging content.
• Experience leveraging AI tools in your marketing efforts.
• Fluent in English; at least bilingual in Mandarin Chinese, Japanese or a Southeast Asian language.

To be Product Marketing Manager of Rep Products to assist RF division to meet overall target.

Responsibilities

1. Supplier Management

• To assist in the alignment of Supplier and MEDs RF division strategy.

• To grow Supplier's business through MEDs RF divisions' sales channel.

• To enable multi-level relationship building between the supplier and MEDs.

• To manage Supplier's Rating.

2. Strategic Processes

• To develop, implement and manage Products' Pricing Strategy to achieve target GM% and Revenue.

• To develop and implement MEDs target segment strategies.

• Review and management of inventory on forecast, and customers' buffering, stocking programs.

• To identify white spots and bring in new product lines that complement existing product lines.

• To identify products and develop business cases where RF division can build in house.

3. Operational Processes Management

• To be responsible for Business Review with vendors.

• To manage Vendors' Delivery Performance and Reliability.

• To be responsible for Design-in / Design-win and revenue target.

• Good understanding of quotation, order, delivery, forecast process.

• To be responsible for mid- and long-term forecast in alignment with vendors.

• Provide technical expertise, product promotion and training to sales and customers in support of our franchised product lines.

• Development of good promotional and presentation materials.

• Implementation of pricing strategy, product design in and promotion, sales support, competitive.

• To prepare reports on Vendors and Customers and prepare forecasting summaries.

Requirements

• Tertiary Education, preferably with Electrical and/or Electronics Engineering background.

• At least 5 yrs Sales experience for RF components, power electronics, and related technologies, with the ability to communicate technical concepts to non-technical audience.

• Limited experience with wireless communication/RF Microwave background will be considered for Specialist role.

• Strong analytical and problem-solving skills.

• Experience in using SAP and Sales tools such as Hub Spot prefer but not a primary requirement,

• Business Intelligent Tools such as Power BI will be added advantage,

• Self-Motivated with a Passion to Win,

• Pro-active,

• A team player,

• Strong Communication skills, analytical and problem-solving skills.

• Work independently with minimal supervision,

• Good interpersonal skill, EQ and positive attitude.

• Resourceful and innovative in mapping kitting solutions.

Overview
We are seeking a dynamic and results-driven
Product MarketingManager
to oversee the Singtel Consumer Mobile portfolio for foreign workers and tourist segment, driving growth, profitability, and innovation. This role requires a strategic thinker with strong business acumen, leadership skills, and a passion for delivering exceptional customer value. You will oversee the full product lifecycle, manage customer lifecycle management (CLM) initiatives, and champion product marketing strategies to strengthen Singtel’s market leadership in the segmen
Make an Impact by
Manage the end-to-end consumer mobile product portfolio for foreign worker and tourist segments, driving growth, ARPU improvement, and profitability.
Analyse market trends, customer insights, and competitive dynamics to identify opportunities for innovation.
Design and execute CLM initiatives to maximise customer retention, usage, and spend, leveraging data analytics for churn management and upsell opportunities. (ideation of the PM role, driving out the campaign)
Define and manage commercial KPIs including revenue, margin, subscriber base, and market share.
Collaborate with Finance, Sales, Marketing, and Trade to optimise pricing, promotions, and go-to-market execution.
Develop compelling value propositions and messaging that differentiate Singtel in the market.
Lead cross-functional initiatives with IT, Network, Sales, and Customer Service to deliver best-in-class products and customer experiences.
Provide clear leadership to stakeholders, fostering collaboration and alignment on business goal
Skills for Success
Bachelor’s degree in business, marketing, or relevant fields
4+ years’ experience in
product marketing / management
within telecommunications, technology, or consumer services
Experinced in P&L management
Proven track record in managing product lifecycles, driving revenue growth, and leading cross-functional teams.
Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.
Excellent communication and presentation skills, with the ability to influence at all levels.
Customer-focused mindset and ability to balance commercial objectives with delivering superior user experience
Rewards that Go Beyond
Full suite of health and wellness benefits
Ongoing training and development programs
Internal mobility opportunities
Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
#J-18808-Ljbffr

About Triple-A
Triple-A is a global payment institution licensed in the United States, Europe, and Singapore, enabling businesses worldwide to pay and get paid in both local and digital currencies.
We empower businesses to reach over 560M digital currency owners, boost revenue, and optimise costs through stablecoin and cryptocurrency payments, while eliminating volatility, custody, and compliance risks. Our commitment is to build a more efficient, inclusive global payment ecosystem by bridging the gap between local and digital currencies.
Registered with the United States Financial Crimes Enforcement Network (FinCEN), licensed by the Monetary Authority of Singapore (MAS), and Banque de France’s ACPR in Europe, Triple-A is trusted by over 20,000 businesses worldwide to make global crypto payments simple, secure, and cost-effective. For more information, visit
Join the team
We are a dynamic and passionate team building towards a more efficient global payment ecosystem. We actively bridge the gaps in cross-border payments, between traditional & digital currencies, and Web2 and Web3.
Guided by our CEO,
Eric Barbier , with 18 years of experience and a proven track record in building and scaling payment companies worldwide, Triple-A is growing our team. If you’re bold, tenacious, and creative, we believe you’d be a perfect match for us!
Responsibilities
Market & Customer Insight
Competitor analysis and research
Identify opportunities (product features, ecosystem, events etc).
Translate insights into actionable product positioning.
Positioning & Messaging
Craft clear, differentiated product positioning.
Develop messaging frameworks tailored to specific segment.
Ensure consistent storytelling across all channels (website, sales decks, campaigns).
Go-to-Market (GTM) Strategy
Plan and execute product launches.
Coordinate between product, sales, customer success, and marketing.
Define success metrics for launches and campaigns.
Sales Enablement
Create pitch decks, case studies and any other materials necessary.
Train sales teams on product features, benefits, and competitive positioning.
Provide ongoing support with collateral and objection-handling materials.
Demand Generation Support
Partner with demand gen/marketing teams on campaigns.
Measure lead quality and conversion impact from product campaigns.
Product Feedback & Growth
Collect feedback from sales, customers, and partners.
Monitor adoption, retention, and revenue impact.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Minimum 2 years of experience in product marketing, go-to-market strategy, or growth marketing, preferably in fintech, SaaS, or technology sectors.
Proven track record in planning and executing product launches and go-to-market campaigns that deliver measurable business results.
Strong ability to translate technical features into customer-centric value propositions.
Familiarity with analytics and reporting tools (e.g., Google Analytics, Looker, Tableau).
Curious, proactive, and results-driven, with a passion for understanding customer needs and market dynamics.
Highly organised and detail-oriented, able to manage multiple priorities in a fast-paced environment.
Collaborative team player with excellent interpersonal and stakeholder management skills.
Bonus points for:
Experience working in a fast-paced startup environment.
#J-18808-Ljbffr

Manager, Product Marketing (PCD) page is loaded
Manager, Product Marketing (PCD) Apply locations Singapore time type Full time posted on Posted Today job requisition id JR Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is
a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also
a great place to work,
providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
Own the full product marketing strategy and performance for Razer’s keyboard category - leading positioning, pricing, launch planning, and lifecycle management to drive global adoption and revenue
Lead the growth and continuous innovation of Razer’s keyboard portfolio
Partner closely with Product Development and Engineering to influence feature definition, roadmap prioritization, and ensure market-fit based on user needs and competitive benchmarks
Collaborate with creative, digital, and social teams to produce engaging content across web, email, video, and social platforms
Define and lead go-to-market (GTM) plans across key product milestones, working with Brand, Regional Marketing, and Channel teams to deliver impactful launches across all sales channels
Conduct market and competitor analysis to identify growth opportunities, product gaps, and key differentiators - translating insights into actionable strategies
Collaborate with global Sales, Channel, and Retail teams to support sell-in efforts, create compelling messaging and training tools, and ensure consistent brand execution at every touchpoint
Oversee marketing budget allocation for product initiatives and ensure ROI-driven planning aligned with business goals
Champion cross-functional coordination, driving alignment across product, design, PR, digital, and regional stakeholders to deliver cohesive marketing campaigns and product experiences
Pre-Requisites :
5-7 years of product marketing experience, preferably in gaming, consumer electronics, or hardware-related industries
Proven track record of driving successful GTM strategies and managing global product launches end-to-end
Strong understanding of product positioning, pricing strategy, and market dynamics
Excellent leadership, communication, and stakeholder management skills across regional and functional teams
Analytical and data-driven mindset with the ability to translate insights into actionable marketing plans
Self-starter who thrives in a fast-paced, dynamic environment with a passion for innovation and gaming
A gamer mindset is a plus - familiarity with mechanical keyboards and the gaming peripheral ecosystem is highly valued
Are you game?
About Us
At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.
Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.
The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.
Razer is proud to be certified as a Great Place to Work in both United States and Singapore. This is a testament to our commitment to make your quest at Razer a rewarding one
#J-18808-Ljbffr

Join us to apply for the
Product Marketing Manager
role at
Singtel
Be a Part of Something BIG
We are seeking a dynamic and results-driven
Product Marketing Manager
to oversee the Singtel Consumer Mobile portfolio for foreign workers and tourist segment, driving growth, profitability, and innovation. This role requires a strategic thinker with strong business acumen, leadership skills, and a passion for delivering exceptional customer value. You will oversee the full product lifecycle, manage customer lifecycle management (CLM) initiatives, and champion product marketing strategies to strengthen Singtel’s market leadership in the segment.
Make an Impact by
Manage the end-to-end consumer mobile product portfolio for foreign worker and tourist segments, driving growth, ARPU improvement, and profitability.
Analyse market trends, customer insights, and competitive dynamics to identify opportunities for innovation.
Design and execute CLM initiatives to maximise customer retention, usage, and spend, leveraging data analytics for churn management and upsell opportunities.
Define and manage commercial KPIs including revenue, margin, subscriber base, and market share.
Collaborate with Finance, Sales, Marketing, and Trade to optimise pricing, promotions, and go-to-market execution.
Develop compelling value propositions and messaging that differentiate Singtel in the market.
Lead cross-functional initiatives with IT, Network, Sales, and Customer Service to deliver best-in-class products and customer experiences.
Provide clear leadership to stakeholders, fostering collaboration and alignment on business goals.
Skills For Success
Bachelor’s degree in business, marketing, or relevant fields
4+ years’ experience in product marketing / management within telecommunications, technology, or consumer services
Experienced in P&L management
Proven track record in managing product lifecycles, driving revenue growth, and leading cross-functional teams.
Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.
Excellent communication and presentation skills, with the ability to influence at all levels.
Customer-focused mindset and ability to balance commercial objectives with delivering superior user experience
Rewards that Go Beyond
Flexible work arrangements
Full suite of health and wellness benefits
Ongoing training and development programs
Internal mobility opportunities
Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Telecommunications
#J-18808-Ljbffr

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: #Hybrid

This role is contributing to the Electrification Smart Power in Singapore. Main stakeholders include customers, as well as local, regional, and global marketing teams, along with factories.

You will be mainly accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups.
• Developing business plans focused on driving business development for a defined market.

Qualifications for the role

• Minimum Diploma Degree in Electrical Engineering, Electronics Engineering or equivalent
• Minimum 2 years of experience in Sales & Marketing
• At least 5 years experience in the Electrical/Energy Management industry
• Product Marketing or/ Product Management experience is preferred
• Strong interpersonal and stakeholder management skills

More about us

ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams
work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.

Product Marketing Manager – Centre of Excellence for Energy Market (Hioki Group)

Location: Singapore
Reporting to: Product Marketing Director (Global HQ)

Overview:
Are you a seasoned product marketing professional with a passion for the dynamic energy sector? Hioki is rapidly expanding our global footprint and accelerating our growth within the energy market. We're establishing a new Centre of Excellence (CoE) in Singapore, and we're looking for a Product Marketing Manager to be a pivotal part of this exciting journey.

In this high-impact role, you'll be the content and market owner for our energy solutions. Your core mission will be to deeply understand customer needs across key segments like data centres, smart grids, power generation and distribution, renewable energy (including ESS, PV, wind, hydrogen, geothermal), and critical infrastructure. You'll then leverage this insight to craft compelling content that firmly establishes Hioki as a trusted provider of essential solutions in these vital areas.

Key Responsibilities

1. Customer Understanding

• Investigate customer pain points across the energy sector
• Map customers' jobs-to-be-done and segment customer needs to identify high-potential areas.
• Identify product opportunities based on market gaps and customer insights.
• Collaborate with Product Management to propose new product developments to the board of directors.

2. New Product Introduction and Go-to-Market Strategies

• Own the Hioki New Product Introduction (HiNPI) process for energy solutions.
• Identify target customers within chosen market segments for new product launches.
• Partner with Product Management to develop high-impact internal and customer-facing content that accelerates new product adoption.
• Collaborate with Marketing Communications (MarCom) to select the most effective delivery channels for comprehensive go-to-market strategies.

3. Marketing Campaigns

• Plan, execute, and analyze global marketing campaigns designed to achieve specific business objectives.
• Design targeted campaigns that drive awareness, engagement, and demand for Hioki's energy solutions.
• Work closely with global MarCom, domestic branches, and international subsidiaries to ensure seamless campaign execution.
• Analyze campaign effectiveness , pinpoint areas for improvement, and implement data-driven adjustments to optimize future initiatives.

4. Thought Leadership

• Track the digital customer journey in collaboration with our data analysis team.
• Identify friction points in the customer journey and develop content to ensure a smooth, engaging experience.
• Maintain an active and influential presence on social media platforms (LinkedIn, YouTube, WeChat, Little Red Book, etc.), serving as a trusted resource for energy testing and measurement insights.
• Create authentic and compelling content that positions Hioki as a leader in the energy sector.

What You'll Bring:

The ideal candidate is a strategic thinker and hands-on doer with a proven track record in the energy industry. You'll have:

• Demonstrated experience in defining, executing, and analyzing successful marketing campaigns .
• A history of successfully introducing at least five new products to the energy market .
• The ability to build strong trust with customers , earning their respect as a valuable resource.
• Exceptional skills in delivering effective, customer-facing presentations .
• A minimum of 4 years of hands-on experience with Test & Measurement (T&M) equipment gained at a utility, renewable energy facility, data center, or in commercial building automation.
• Proven experience collaborating effectively with Marketing Communications (MarCom), Product Management (PM), and sales organizations .
• A strong grasp of segmentation, targeting, and promotion strategies .
• A technical degree (BS or MS in Electrical Engineering) ; a business degree is a plus.
• An active presence on platforms like LinkedIn, YouTube, WeChat, Xiao Hong Shu, etc. , with a knack for creating authentic, engaging content.
• Experience leveraging AI tools in your marketing efforts.
• Fluent in English; at least bilingual in Mandarin Chinese, Japanese or a Southeast Asian language .