1,071 Marketing Strategies jobs in Singapore

Marketing Campaign Manager

We are seeking a highly skilled Marketing Campaign Manager to join our team. The ideal candidate will be responsible for developing and executing robust marketing campaigns that drive shopper traffic and spend to the mall.

Key Responsibilities:

• Develop and Execute Marketing Plans: Create and implement comprehensive marketing plans that meet business objectives.
• Lead Marketing Team: Manage and motivate the marketing team to achieve campaign goals.
• Enhance Customer Experience: Develop and execute mall-wide campaigns, events, and loyalty programs that enhance customer experience and drive shopper traffic.
• Revenue Growth: Drive revenue growth by managing and optimizing advertising sites and event spaces in the mall.
• Sponsorships and Partnerships: Source and solicit sponsorships and partnerships for marketing promotions and events.

Requirements:

• Degree in Marketing or Mass Communication: A degree in marketing or mass communication or related discipline is required.
• Experience: Minimum 5 years of relevant experience in A&P in retail environment.
• Skills: Strong interpersonal and communication skills, creative, resourceful, meticulous, and able to multi-task.

This is an exciting opportunity to join our team and make a significant impact on the marketing landscape. If you are a motivated and results-driven individual with a passion for marketing, we encourage you to apply.

As a Marketing Operations Staff, you will play a pivotal role in driving our marketing campaigns from brainstorming to launch and optimization. Your expertise will be essential in managing content, tracking campaign performance, and collaborating with cross-functional teams.

• Campaign Management: Develop and implement comprehensive marketing strategies across digital and print channels.
• Digital Marketing Tools: Leverage Adobe Analytics and CMS platforms to streamline content management and campaign tracking.
• Creative Collaboration: Foster strong relationships with creative agencies to bring innovative ideas to life.
• Content Creation: Craft compelling marketing materials that effectively engage target audiences.
• Web Management: Design and maintain engaging campaign/product pages using CMS.
• Team Collaboration: Work closely with Business Units to understand product offerings and support operationalizing campaigns.
• Additional Tasks: Perform other duties as required.

CatOn Technology Asia Pte Ltd is looking for a Marketing Executive to join their team. This role involves executing marketing campaigns, fan engagement, and cinema partnership promotions.

The successful candidate will have 2-4 years of experience in marketing, preferably in media, entertainment, or technology sectors. Strong understanding of digital marketing, social media, and content creation is essential. Experience in B2B marketing, including sales enablement and partnership marketing, is also beneficial.

The ideal candidate will possess excellent project management skills, with the ability to multitask and communicate effectively both verbally and in writing. Proficiency in marketing automation tools, CRM systems, and SEO techniques is a significant asset.

As a key member of the marketing team, you will be responsible for developing and implementing strategic marketing plans that align with business objectives. You will work closely with cross-functional teams to drive business growth through innovative marketing campaigns.

Key responsibilities include:

• Developing and executing comprehensive marketing strategies to achieve business goals
• Collaborating with internal stakeholders to design and deliver engaging marketing campaigns
• Monitoring and analyzing campaign performance to inform future marketing initiatives

Your team’s dynamic:

As a Campaigns Specialist at Genetec based in Singapore, you will play a crucial role in driving awareness and interest for our innovative security solutions across various channels. You will work closely with the marketing team to strategize, develop and execute campaigns that will effectively reach our audience and support our business goals. Your creativity and analytical skills will be essential in crafting compelling messages and evaluating campaign performance.

Your day at a glance:

• Developing and executing integrated marketing campaigns that align with sales objectives and target audiences
• Collaborating with internal teams and external partners to produce high-quality marketing materials
• Monitoring and analyzing campaign performance metrics to optimize future initiatives
• Engaging with stakeholders to gather feedback and ensure campaign effectiveness
• Staying updated on industry trends and best practices to continually enhance our marketing efforts

What makes you a great fit:

• Bachelor's degree in Marketing, Business, Communications or a related field
• Proven experience in campaign management or marketing roles
• Strong analytical skills and the ability to interpret data to guide decision-making
• Excellent written and verbal communication skills
• Detail-oriented and able to handle multiple projects simultaneously
• A team player with strong interpersonal skills

Your technical expertise:

• Familiarity with digital marketing tools and analytics (e.g., Google Analytics, CRM software)
• Experience with content creation and management
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

An asset if you have:

• Knowledge of an additional language
• Previous experience in the security, software, or IT industries

Let’s talk perks!

• Attractive compensation package
• Training Tuition Reimbursement Program
• Work-life balance with a flexible working schedule

We know that diverse backgrounds and experiences bring great value to our teams. Even if you don't think you tick all the boxes, we still encourage you to apply - your profile may surprise us!

Thank you for your application, but please note that only selected candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.

Your team’s dynamic:

As a Campaigns Specialist at Genetec based in Singapore, you will play a crucial role in driving awareness and interest for our innovative security solutions across various channels. You will work closely with the marketing team to strategize, develop and execute campaigns that will effectively reach our audience and support our business goals. Your creativity and analytical skills will be essential in crafting compelling messages and evaluating campaign performance.

Your day at a glance:

• Developing and executing integrated marketing campaigns that align with sales objectives and target audiences
• Collaborating with internal teams and external partners to produce high-quality marketing materials
• Monitoring and analyzing campaign performance metrics to optimize future initiatives
• Engaging with stakeholders to gather feedback and ensure campaign effectiveness
• Staying updated on industry trends and best practices to continually enhance our marketing efforts

What makes you a great fit:

• Bachelor's degree in Marketing, Business, Communications or a related field
• Proven experience in campaign management or marketing roles
• Strong analytical skills and the ability to interpret data to guide decision-making
• Excellent written and verbal communication skills
• Detail-oriented and able to handle multiple projects simultaneously
• A team player with strong interpersonal skills

Your technical expertise:

• Familiarity with digital marketing tools and analytics (e.g., Google Analytics, CRM software)
• Experience with content creation and management
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

An asset if you have:

• Knowledge of an additional language
• Previous experience in the security, software, or IT industries

Let’s talk perks!

• Attractive compensation package
• Training Tuition Reimbursement Program
• Work-life balance with a flexible working schedule

We know that diverse backgrounds and experiences bring great value to our teams. Even if you don't think you tick all the boxes, we still encourage you to apply - your profile may surprise us!

Thank you for your application, but please note that only selected candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.

GetGo is Singapore's largest and fastest-growing carsharing platform that enables everyone with the freedom to drive without the burden of ownership. Our vision is to be APAC's #1 carsharing platform as we seek to create a mobility ecosystem that's shared and sustainable for all.

As the Lead, Campaigns, you will report to the Senior Growth Marketing Manager. You will be at the helm of our growth marketing efforts, steering the strategic direction and execution of campaigns that directly impact user acquisition, engagement, and lifetime value for both GetGo and ZipZap. You will own the full campaign lifecycle, from conceptualisation to optimisation, ensuring that every initiative is data-driven and results-oriented.

Who We Are Looking For

• A minimum of five (5) years of experience in end-to-end marketing campaign management. You must have a demonstrable track record of successfully planning, executing, and optimising multi-channel campaigns across digital, social, CRM, and offline platforms.
• An analytical, creative, and strategic mindset, with a proven ability to interpret data, solve complex problems, and develop innovative, consumer-led marketing strategies in an ambiguous and fast-paced environment.
• A highly effective communicator with the ability to collaborate cross-functionally with a wide range of internal and external stakeholders.
• Technical Proficiency:
  • Marketing Automation: Familiarity with marketing automation platforms such as CleverTap or Braze for creating personalised user journeys and triggered campaigns.
  • Analytics & BI Tools: Proficiency in analytics tools like Google Analytics and Power BI to track, measure, and report on campaign performance.
  • Ad Platforms: Experience with social media and ad platforms, including TikTok, Meta (Facebook/Instagram), and Google Ads.
  • AI in Marketing: Demonstrated experience using AI tools such as ChatGPT, Gemini or automation platforms like N8N to enhance marketing workflows, from copy generation to data analysis, and improve overall efficiency.

Day to Day Activities

• Strategic Campaign Development & Execution: Plan and execute a comprehensive, multi-channel campaign calendar that aligns with our core business objectives. This includes developing and managing brand awareness campaigns, promotional offers, new feature launches, user education initiatives, and events. You will be responsible for the end-to-end management of these campaigns, from initial briefing and development to final rollout and performance analysis.
• Budget & Resource Management: Develop campaign forecasts and ensure budget adherence, justifying spend to maximise return on investment (ROI) and meet business objectives.
• Marketing Partner & Vendor Management: Source, negotiate with, and manage a range of marketing partners, including influencers, media agencies, event organisers, and web developers. You will oversee partner relationships, budgets, and deliverables to ensure their work is high-quality and supports our campaign goals. This role acts as the main coordinator, ensuring all partner activities, from creator content to website development, are smoothly integrated into our marketing plans.
• User Segmentation & Personalisation: Develop and implement user segmentation strategies to deliver personalised and contextually relevant marketing communications. By tailoring our messaging, you will enhance user engagement and drive higher conversion rates across all touchpoints.
• Data-Driven Performance & Optimisation: Establish key performance indicators (KPIs) for all campaigns, meticulously tracking and analysing performance against user acquisition, conversion rates, and engagement targets. Collaborate with our data science and analytics teams to translate complex data into actionable insights, continuously optimising campaigns for maximum ROI. You will be expected to deliver regular, in-depth performance reports to key stakeholders.
• Stakeholder Alignment & Mentorship: Drive cross-functional collaboration with internal teams (brand, creative, data, technology, operations) and external stakeholders for seamless execution. You will also mentor and guide junior members of the growth marketing team, growing their professional development and ensuring excellence in project execution.
• Marketing Innovation & Process Improvement: Champion the adoption of new marketing technologies and methodologies, including the use of AI tools, to streamline workflows, enhance campaign effectiveness, and boost overall team productivity. You will be tasked with developing and refining our marketing operations frameworks to ensure we remain at the forefront of the industry.

Why You Should Join Us

• Be part of the fastest growing and largest carsharing technology company in Singapore
• Achieve meaningful objectives as part of a mission-driven and values-based organisation
• An opportunity to experience an open, inclusive, and culture-first work environment

Strong personal alignment with our GetGo Values

• Driven by Purpose
• Stay Curious and Humble
• Collaborate with Empathy
• Make it Better
• Get It Going

About Us

SPH Media's mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About the Role

We are seeking a culturally fluent and audience-savvy Assistant Manager, Marketing Campaigns to join SPH Media's Consumer Marketing team. This role will lead campaign initiatives focused on growing reach and engagement among Tamil and Malay speaking communities, while also driving brand affinity and relevance among business-minded readers in Singapore and beyond.

You will work closely with editorial, creative, Comms, and performance teams to build and execute integrated campaigns that are culturally relevant, audience-driven, and strategically aligned with our commercial goals. If you are passionate about inclusive storytelling and understand how to connect with professional, multilingual audiences, we would love to meet you.

Roles & Responsibilities

• Lead and execute multi-channel marketing campaigns tailored to Tamil- and Malay-speaking audiences, as well as business readers across Southeast Asia
• Collaborate with newsroom teams to identify promotable content, tentpole moments, and culturally resonant stories
• Partner with creative, performance, communications teams to ensure messaging and visuals are tailored for different audience groups
• Identify partnership and amplification opportunities with vernacular and business media platforms, communities, and influencers
• Support content discoverability and campaign reach via both organic and paid media strategies
• Measure and report on campaign performance, with a focus on reach, engagement, and commercial impact
• Act as the internal advocate for vernacular and business audiences, contributing audience insights and best practices to broader marketing strategies

Who we are looking for

• 4-6 years of experience in consumer or content marketing, preferably within media or business publishing sectors
• Proven experience engaging vernacular-speaking audiences in Singapore — particularly Tamil and/or Malay communities
• Deep understanding of business and professional audience segments, and how to communicate value across different platforms
• Proficiency in Tamil or Malay (reading, writing, and speaking) is a must
• Strong grasp of digital marketing channels (social, content, PR, paid media) and how to localize them for different audiences
• Excellent stakeholder management and project coordination skills
• Creative thinker with a structured approach to campaign planning and execution

1. Role Description

As a Marketing and Communications Strategist (Attachment), you will work closely with the director to strengthen marketing efforts, develop outreach strategies, and shape the agency's brand voice across digital and traditional platforms. This is a hands-on learning opportunity with real impact in a purpose-driven organization.

2. Specific Responsibilities

Develop and implement digital marketing strategies to reach potential clients and partners.

Create compelling content for social media, blogs, newsletters, and the company website.

Support brand positioning through storytelling, testimonials, and community engagement.

Assist with campaign planning, execution, and performance analysis.

Monitor social media trends and competitor activity to recommend improvements.

Support design and production of marketing collateral (flyers, brochures, etc.).

3. Competencies

To develop and apply digital marketing skills by using tools like Google Ads, Meta Business Suite, and email marketing platforms to design and execute campaigns that reach target audiences effectively.

To learn how to create and manage engaging content across digital platforms by using content management systems (e.g., WordPress) and basic graphic design tools to support brand messaging and visibility.

To gain experience in social media strategy and audience engagement through content scheduling, trend analysis, and active community management on platforms such as Facebook, Instagram, and TikTok.

4. Duration of Attachment Offered

6 Months

1. Role Description

As a Marketing and Communications Strategist (Attachment), you will work closely with the director to strengthen marketing efforts, develop outreach strategies, and shape the agency's brand voice across digital and traditional platforms. This is a hands-on learning opportunity with real impact in a purpose-driven organization.

2. Specific Responsibilities

Develop and implement digital marketing strategies to reach potential clients and partners.

Create compelling content for social media, blogs, newsletters, and the company website.

Support brand positioning through storytelling, testimonials, and community engagement.

Assist with campaign planning, execution, and performance analysis.

Monitor social media trends and competitor activity to recommend improvements.

Support design and production of marketing collateral (flyers, brochures, etc.).

3. Competencies

To develop and apply digital marketing skills by using tools like Google Ads, Meta Business Suite, and email marketing platforms to design and execute campaigns that reach target audiences effectively.

To learn how to create and manage engaging content across digital platforms by using content management systems (e.g., WordPress) and basic graphic design tools to support brand messaging and visibility.

To gain experience in social media strategy and audience engagement through content scheduling, trend analysis, and active community management on platforms such as Facebook, Instagram, and TikTok.

4. Duration of Attachment Offered

6 Months