9 Marketing Innovation jobs in Singapore

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job overview:

The Director, Marketing Innovation, Burger King, APAC will oversee product and menu innovation for the region, working with global, regional, and local franchisee teams to build a robust innovation strategy and pipeline. Based in our Regional Headquarters in Singapore, this role will drive menu innovation and renovation brand positioning, and lead initiatives that build product leadership. This role reports to the Regional Chief Marketing Officer.

Your Responsibilities:

Innovation Strategy & Development

• Identification of innovation opportunities that are scalable across APAC, including but not limited to reapplication of success from other regions (EMEA/LAC/US).
• Lead menu architecture analysis across categories (beef, chicken, snacking, desserts etc.), identification of opportunities and strategy.
• Develop and manage innovation pipelines and workstreams for key product categories, including category analysis.
• Driving compliance and providing guidelines with brand standards and guest expectations.
• Responsible for innovation process, including insight mining and research methodologies
• Driving execution with excellence with local franchisee markets, including pre/post analysis to identify drivers and learning.
• Partner with global and regional marketing teams, field teams, and local franchisees to lead the innovation strategy, from ideation to market qualification.

Cross-functional Collaboration

• Work closely with Operations, Supply Chain, Quality Assurance, and external suppliers to bring innovative products to market and address issues with existing offerings.
• Implement brand culinary beliefs and ensure alignment across teams, partnering with franchisees and suppliers on menu development.
• Forge close partnership with suppliers to leverage their scale and markets/categories knowledge.

Project & Process Management

• Oversee the innovation process, setting up routines, timelines, and supporting tools to streamline execution.
• Lead regional initiatives to support efficient launches, including the development of project plans and detailed execution strategies.
• Drive key stakeholders engagement and alignment across both RBI and key franchisee partners.

Your core skills:

• Ability to unearth consumer insights, trends and develop product stories, claims and positioning.
• Ability to perform under high pressure, comfortable in multi-tasking and ability to prioritize to meet deadlines with optimized resources.
• Ability to synthesize and analyze small and large data sets into useful information and actionable next steps.
• Ability to create compelling business cases and present impactfully to influence key stakeholders
• Strong leadership skills with the ability to influence cross-functional teams, franchisees, and agencies.

Your experience:

• At least Bachelor's degree in business administration, Marketing, or a related field.
• 15-20 years of experience in Consumer Marketing, Innovation, preferably within the food, restaurant, or FMCG sectors.
• Knowledge and understanding of the APAC region.
• Strong knowledge of consumer marketing, analytics, and insights, with experience in product category and architecture analysis and design.
• Strong written and verbal communication skills; fluency in English is required, with proficiency in additional Asian languages preferred.

4- 6 months

1 Headcount

Dept: Digital & Innovation Team

Product Marketing Intern

Durapower is a leading innovator in sustainable energy solutions, committed to developing high-performance battery technologies for a greener future. We are seeking a dynamic and motivated Product Marketing Intern to join our Digital and Innovation team. This role provides hands-on experience in various aspects of marketing, including digital campaigns, market research, and content creation. The ideal candidate is a creative thinker, eager to learn, and has a passion for marketing and business strategy.

Key Responsibilities

• Campaign Management: Assist in developing and implementing marketing campaigns across various channels.

• Market Research: Conduct market research and analyze trends in the Energy and E-Mobility sectors to inform our strategy.

• Content Creation: Help develop marketing materials such as presentations, brochures, and email campaigns.

• Social Media & Digital: Support our social media strategy, including content creation, scheduling, and community engagement.

• Performance Analysis: Monitor and report on marketing performance metrics using tools like Google Analytics.

• Cross-Functional Collaboration: Collaborate with teams across the organization to align marketing efforts.

• Industry Awareness: Stay up to date with industry trends and emerging marketing tools.

Key Requirements

• Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.

• Strong communication and professional writing skills.

• Proficiency in Microsoft Office Suite.

• Understanding of social media platforms and digital content creation.

• Analytical mindset with keen attention to detail.

• Ability to work independently in a fast-paced environment.

Preferred

• Familiarity with marketing tools such as Canva, Google Analytics, or Meta Business Suite.

• A passion for technology and sustainability.

Learning Outcomes

• Hands-on Experience with Innovation Products exposure: Gain practical, real-world experience in a dynamic marketing environment.

• Mentorship: Receive guidance and mentorship from experienced marketing professionals.

• Professional Networking: Build a professional network within the technology and clean energy sectors.

• Career Advancement: Potential for future employment opportunities based on performance.

4- 6 months

1 Headcount

Dept: Digital & Innovation Team

Product Marketing Intern

Durapower is a leading innovator in sustainable energy solutions, committed to developing high-performance battery technologies for a greener future. We are seeking a dynamic and motivated Product Marketing Intern to join our Digital and Innovation team. This role provides hands-on experience in various aspects of marketing, including digital campaigns, market research, and content creation. The ideal candidate is a creative thinker, eager to learn, and has a passion for marketing and business strategy.

Key Responsibilities

• Campaign Management: Assist in developing and implementing marketing campaigns across various channels.

• Market Research: Conduct market research and analyze trends in the Energy and E-Mobility sectors to inform our strategy.

• Content Creation: Help develop marketing materials such as presentations, brochures, and email campaigns.

• Social Media & Digital: Support our social media strategy, including content creation, scheduling, and community engagement.

• Performance Analysis: Monitor and report on marketing performance metrics using tools like Google Analytics.

• Cross-Functional Collaboration: Collaborate with teams across the organization to align marketing efforts.

• Industry Awareness: Stay up to date with industry trends and emerging marketing tools.

Key Requirements

• Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.

• Strong communication and professional writing skills.

• Proficiency in Microsoft Office Suite.

• Understanding of social media platforms and digital content creation.

• Analytical mindset with keen attention to detail.

• Ability to work independently in a fast-paced environment.

Preferred

• Familiarity with marketing tools such as Canva, Google Analytics, or Meta Business Suite.

• A passion for technology and sustainability.

Learning Outcomes

• Hands-on Experience with Innovation Products exposure: Gain practical, real-world experience in a dynamic marketing environment.

• Mentorship: Receive guidance and mentorship from experienced marketing professionals.

• Professional Networking: Build a professional network within the technology and clean energy sectors.

• Career Advancement: Potential for future employment opportunities based on performance.

Assistant Manager / Manager, Innovation (Marketing)
(What the role is)
We are looking for an inspired individual to drive the next phase for the IMDA Open Innovation Platform (OIP) - our national digital marketplace that connects corporates with innovative solution providers through crowdsourcing challenges, and the IMDA PIXEL Innovation Hub - our innovation experience centre where corporates can explore and engage with emerging technologies in a tactile manner.
(What the role is)
We are looking for an inspired individual to drive the next phase for the IMDA Open Innovation Platform (OIP) - our national digital marketplace that connects corporates with innovative solution providers through crowdsourcing challenges, and the IMDA PIXEL Innovation Hub - our innovation experience centre where corporates can explore and engage with emerging technologies in a tactile manner.
The successful candidate will plan and create marketing plans and develop strong narratives to drive awareness and conversion for the OIP, both for corporates and technology solvers.
Be part of a transforming team to strategise, refine and execute the OIP and PIXEL for the next bound
Enjoy a collaborative environment where you can work with a diverse range of stakeholders, including ecosystem and industry partners, innovation community groups and government agencies.
Rare opportunity to drive the adoption and use of an innovation platform in government, to benefit corporates and the economy at scale
(What you will be working on)
Responsibilities:
Plan and execute impactful through-the-line marketing and communication plans to deliver strong and measurable earned and paid media, both online and offline
Conceptualise, develop and run campaigns, advertisements, marketing collaterals and other marketing deliverables. This includes running marketing ops for regular OIP innovation calls, as well as content syndication campaigns focused on targeted lead acquisition.
Use data to plan and measure campaign effectiveness with focus on audience engagement and conversion
Manage creative/media agencies for creative materials and online/offline ad buys
Execute content strategy to grow the brand and users across owned and paid media, including LinkedIn and eDMs.
Develop and deliver strong narratives and compelling content (e.g., profile stories, collaterals) by engaging different stakeholders, both internal teams, and external users.
Support the development and execution of SEO strategies to improve organic visibility and search rankings, and collaborate with internal teams and creative agencies for content optimisation.
(What we are looking for)
Requirements:
At least 3 years of relevant experience in Marketing, Marketing Communications and/or Digital Marketing
Ability to understand business needs and challenges and can perform data-driven analysis and decision making especially for Digital Marketing
Strong vendor management skills
Strong aesthetic sense and sharp writing skills for marketing materials
Experience working with agencies and stakeholders to curate stories and angle
Dedicated team player with excellent communications and interpersonal skills to engage a wide variety of stakeholders
Able to multitask and work with tight timelines
Experience in Government and/or B2B marketing preferred
We are an equal opportunities employer and welcome applications from all qualified candidates.
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Do you aspire to have a rewarding career where you can thrive, grow, and achieve your career aspirations? Unlock your full potential at work with TDCX, a leading global BPO company.
Work with the world’s most loved brands and connect with inspiring, diverse people. Join our team and begin your journey to #BeMore!
Top reasons to work with TDCX
Attractive remuneration and great perks
Comprehensive medical, insurance, and social security coverage
World-class workspaces
Engaging activities and recognition programs
Strong learning and development plans for your career growth
Positive culture for you to #BeMore at work
Easy-to-access location with direct public transport links
Flexible working arrangements
Coaching and mentoring from experts in your field
Join a global company, winner of hundreds of industry awards
What is your mission?
Developing and Executing Campaigns:
Creating and managing comprehensive digital marketing campaigns across multiple channels, including Google, LinkedIn, Bing, Baidu, and Naver, to attract and convert potential customers.
Performance Optimization:
Continuously monitoring and analyzing campaign metrics to identify areas for improvement and leveraging AI to enhance campaign effectiveness and achieve key performance indicators (KPIs).
Data-Driven Insights:
Setting up robust analytics tracking to collect accurate data, providing valuable insights for informed decision-making.
Lead Generation:
Conducting lead scraping and creating engaging landing page content to expand our lead database and drive conversions.
Collaboration:
Working closely with cross-functional teams to ensure alignment between marketing strategies and overall business objectives.
Market Research:
Staying up-to-date with industry trends and identifying new opportunities to optimize our digital marketing efforts.
Innovation:
Exploring and implementing innovative digital marketing tools and techniques to maintain a competitive edge.
Who are we looking for?
Experience:
Minimum 4-5 years of experience in B2B digital marketing, preferably in an agency or related field.
Channel Expertise:
Proven track record of managing successful digital marketing campaigns on Google, LinkedIn, Bing, Baidu, Naver, and other major channels.
Global Perspective:
Experience working with global brands and understanding the nuances of local marketing needs.
Digital Savvy:
Strong understanding of current digital marketing strategies, trends, and best practices, demonstrating the ability to deliver results.
Analytical Skills:
Proficiency in analyzing large datasets and using data-driven insights to inform marketing decisions.
Technical Skills:
Expertise in digital marketing tools and analytics platforms such as GA4, Microsoft Clarity, Hubspot, and Google Tag Manager.
Creative Thinking:
Ability to develop creative and innovative marketing campaigns that resonate with our target audience.
Communication:
Excellent verbal and written communication skills in English and Chinese. Knowledge of Japanese, Korean, Spanish, or Thai is a plus.
Proactive Approach:
A self-motivated and results-oriented mindset willing to learn and adapt to new challenges.
About TDCX
Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.
With a focus on helping companies enable the future, TDCX’s smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit
Job Segment:
BPO, Market Research, Pre-Sales, Advertising, Operations, Marketing, Sales, Research
#J-18808-Ljbffr

Do you aspire for a rewarding career that lets you do more and achieve more? Unleash your full potential at work with TDCX, an award-winning and fast-growing BPO company.
Work with the world’s most loved brands and be with awesome, diverse people. Be home, belong, and start your journey to #BeMore!
Top Reasons to work with TDCX
Attractive remuneration, great perks, and performance incentives
Comprehensive medical, insurance, or social security coverage
World-class workspaces
Engaging activities and recognition programs
Strong learning and development plans for your career growth
Positive culture for you to #BeMore at work
Easy to locate area with direct access to public transport
Flexible working arrangements
Be coached and mentored by experts in your field
Join a global company, winner of hundreds of industry awards
What is your mission?
Design, develop, and optimize cloud-native infrastructure on Google Cloud Platform (GCP), including Kubernetes (GKE) and Docker-based services
Build secure and resilient infrastructure leveraging tools such as Cloudflare, Delinea, and Qualys
Define and enhance CI/CD pipelines using GitLab, implementing release strategies like blue/green, canary, and automated rollback
Promote Infrastructure as Code and automation-first practices across all environments
Lead the implementation of observability tools including Prometheus, Grafana, Loki, and Cloud Logging to ensure system reliability
Conduct performance and load testing using Grafana K6 to support scalability and resilience
Drive incident response processes, including postmortems and root cause analysis, to continuously improve system reliability
Integrate security practices into infrastructure and pipelines, including vulnerability scanning and secrets management
Collaborate with security and compliance teams to support frameworks such as ISO 27001, ISO 27701, and SOC 2
Enforce cloud security best practices across deployments and environments
Any other duties and responsibilities that may be assigned to you by the management from time to time, within your category of employment in the organization and for the effective implementation, maintenance and continual improvement of the Quality Management System of TDCX.
Who are we looking for?
Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, or Master's Degree in Computer Science, Information Technology, or a related field
Minimum of 5 years of working experience in DevOps, Site Reliability Engineering (SRE), or Platform Engineering roles
Experienced with cloud platforms such as AWS, Azure, Alicloud, or Google Cloud Platform (GCP), including container orchestration using Kubernetes (GKE) and Docker
Proficient in managing CI/CD pipelines using GitLab and implementing modern release strategies
Skilled in observability tools such as Prometheus, Grafana, and Loki for monitoring and logging
Strong understanding of cloud security, infrastructure automation, and scalable system design
Excellent troubleshooting abilities and a proven track record of mentoring and leading technical teams
Familiarity with tools such as k9s, GCloud CLI, or similar is an advantage
Experience managing infrastructure for AI/ML or data-intensive workloads is a plus
Knowledge of FinOps practices or infrastructure cost optimization is desirable
Excellent verbal and written communication skills in English and the language of the supporting market
Who is TDCX?
Singapore-based TDCX is a global business process outsourcing (BPO) leader, offering advanced customer experience (CX) solutions, sales and digital marketing services, and content moderation. It caters to industries such as digital advertising, social media, e-commerce, fintech, gaming, healthtech, media, technology, and travel & hospitality.
TDCX’s smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX delivers robust coverage across Asia, Europe, and the U.S.
Visit for more info.
Job Segment:
Computer Science, BPO, Quality Manager, Engineer, Advertising, Technology, Operations, Quality, Engineering, Marketing
#J-18808-Ljbffr

Do you aspire to have a rewarding career where you can thrive, grow, and achieve your career aspirations? Unlock your full potential at work with TDCX, a leading global BPO company.
Work with the world’s most loved brands and connect with inspiring, diverse people. Join our team and begin your journey to BeMore!
Top reasons to work with TDCX
Attractive remuneration and great perks
Comprehensive medical, insurance, and social security coverage
World-class workspaces
Engaging activities and recognition programs
Strong learning and development plans for your career growth
Positive culture for you to BeMore at work
Easy-to-access location with direct public transport links
Flexible working arrangements
Coaching and mentoring from experts in your field
Join a global company, winner of hundreds of industry awards
What is your mission?
The mission of the Head of AI Solutions and Innovation is to spearhead the identification, development, and deployment of cutting-edge AI technologies that drive organizational transformation, enhance operational efficiency, foster competitive advantage, and deliver measurable value to stakeholders. This role serves as a strategic leader in bridging emerging AI capabilities with business needs, ensuring ethical, scalable, and innovative solutions that align with the company's long-term vision.
Strategic AI Roadmap Development : Lead the creation and execution of an AI innovation roadmap, aligning it with business objectives, market trends, and technological advancements to prioritize high-impact initiatives.
Opportunity Identification and Evaluation : Scan the digital landscape for AI opportunities, assess emerging technologies (e.g., machine learning, generative AI, natural language processing), and evaluate their feasibility, risks, and potential ROI through proof-of-concept projects.
Cross-Functional Collaboration : Partner with internal teams (e.g., IT, data science, product development, and business units) and external stakeholders (e.g., vendors, research institutions) to co-create AI solutions that integrate seamlessly into existing systems.
Project Leadership and Execution : Oversee end-to-end AI innovation projects, from ideation and prototyping to scaling and deployment, ensuring timely delivery, budget adherence, and quality standards.
Innovation Culture Promotion : Foster a culture of innovation by mentoring junior staff, organizing workshops, hackathons, and knowledge-sharing sessions on AI best practices and ethical considerations.
Performance Measurement and Optimization : Establish KPIs for AI initiatives, monitor their performance post-implementation, and iterate on solutions based on data-driven insights to maximize value and mitigate issues.
Risk Management and Compliance : Ensure all AI solutions comply with regulatory requirements (e.g., data privacy laws like GDPR), ethical guidelines (e.g., bias mitigation, transparency), and security standards to minimize risks.
Trend Monitoring and Thought Leadership : Stay abreast of global AI trends, attend industry conferences, publish insights, and represent the organization as a thought leader in digital innovation forums.
Resource Allocation and Team Management : Manage budgets, resources, and potentially a team of AI specialists, ensuring optimal allocation to support innovation goals while promoting professional development.
Who are we looking for?
We seek a visionary and results-driven Head of AI Solutions and Innovation with a passion for leveraging AI to transform business outcomes. The ideal candidate will combine strategic thinking, technical expertise, and leadership skills to drive innovative AI solutions.
Proven AI Expertise : Extensive experience (5+ years) in developing, implementing, or managing AI-driven projects, with deep knowledge of machine learning, generative AI, natural language processing, or related technologies.
Strategic Vision : Ability to align AI initiatives with organizational goals, anticipate market trends, and translate complex technical concepts into actionable business strategies.
Leadership and Collaboration : Strong track record of leading cross-functional teams, mentoring talent, and fostering collaboration with diverse stakeholders, including technical teams, business leaders, and external partners.
Project Management Acumen : Demonstrated success in managing end-to-end innovation projects, with proficiency in Agile methodologies, budgeting, and delivering measurable results under tight timelines.
Technical Proficiency : Hands on experience with modern NLP/LLM related AI tools and platforms such as AWS Sagemaker, GCP Vertex AI, Huggingface, spaCY, Large Language Models (Chatgpt, Gemini, Mistral, Deepseek, Qwen), LlamaIndex, Haystack and Prompt Engineering. As well as practical knowledge with AI adjacent technologies such as Python, FastAPI, pip, uv, langfuse, pinecone, pgvector, Qdrant, helicone, langfuse and firecrawl. Understanding the fundamentals of vector based search is a bonus.
Ethical and Regulatory Awareness : Deep understanding of AI ethics, data privacy regulations (e.g., GDPR, CCPA), and bias mitigation strategies to ensure responsible and compliant AI deployments.
Innovative Mindset : A proactive, creative thinker with a passion for exploring emerging technologies and a proven ability to drive experimentation through prototypes and proofs of concept.
Communication and Influence : Exceptional verbal and written communication skills to articulate AI value propositions to non-technical stakeholders, influence decision-making, and represent the organization in industry forums.
Adaptability and Resilience : Comfortable navigating ambiguity in a fast-paced environment, with the ability to pivot strategies based on evolving business needs and technological advancements.
Education and Certifications : Advanced degree (Master’s or PhD) in Computer Science, Data Science, Engineering, or a related field preferred; certifications in AI, machine learning, or project management (e.g., PMP, AWS Certified Machine Learning) are a plus.
About TDCX
Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.
With a focus on helping companies enable the future, TDCX’s smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit .
Job Segment:
BPO, Compliance, Project Manager, Risk Management, Computer Science, Operations, Legal, Technology, Finance
#J-18808-Ljbffr

Do you aspire for a rewarding career that lets you do more and achieve more? Unleash your full potential at work with TDCX, an award-winning and fast-growing BPO company.
Work with the world’s most loved brands and be with awesome, diverse people. Be home, belong, and start your journey to #BeMore!
Top Reasons to work with TDCX
Attractive remuneration, great perks, and performance incentives
Comprehensive medical, insurance, or social security coverage
World-class workspaces
Engaging activities and recognition programs
Strong learning and development plans for your career growth
Positive culture for you to #BeMore at work
Easy to locate area with direct access to public transport
Flexible working arrangements
Be coached and mentored by experts in your field
Join a global company, winner of hundreds of industry awards
What is your mission?
Leads and directs the design and production of visual and audio materials and media used for advertising, broadcast, and web communications.
Oversees creation of art, photo, video and layout design.
Establishes and implements design and format standards and processes to produce consistent and high quality results.
Manages subordinate staff in the day-to-day performance.
Ensures project/department milestones/goals are met and adhering to approved budgets.
Any other duties and responsibilities that may be assigned to you by the management from time to time, within your category of employment in the organization and for the effective implementation, maintenance and continual improvement of the Quality Management System of TDCX.
Who are we looking for?
Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, Master's Degree in marketing, business, communications or equivalent.
Preferable with 5 - 7 years of working experience in the related field is ideal for this position.
Solid knowledge of marketing techniques and principles.
Possesses good understanding of market research techniques, statistical and data analysis methods.
Thorough understanding of social media and web analytics.
Ability to multi-task following agile methodology in a fast-paced environment.
Excellent verbal and written communication skills in English and the language of the supporting market
Who is TDCX?
Singapore-based TDCX is a global business process outsourcing (BPO) leader, offering advanced customer experience (CX) solutions, sales and digital marketing services, and content moderation. It caters to industries such as digital advertising, social media, e-commerce, fintech, gaming, healthtech, media, technology, and travel & hospitality.
TDCX’s smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX delivers robust coverage across Asia, Europe, and the U.S.
Visit for more info.
Job Segment:
BPO, Market Research, Data Analyst, Advertising, Operations, Marketing, Data, Research
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