21 Marketing Innovation jobs in Singapore

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

This role will lead strategic projects, shape the innovation roadmap, and deliver exceptional guest experiences by developing new products that define the Burger King brand in the APAC region. This is an ideal opportunity for a strategic, growth-oriented leader with creativity, drive, and strong cross-functional collaboration skills.

This position is based in Singapore and requires 5 days per week office attendance. Ability to travel within the APAC region might be necessary.

• Innovation Strategy & Portfolio Development:

• Develop a robust portfolio strategy by identifying key growth opportunities based on consumer insights and market trends.

• Drive innovation projects from concept development through to market rollout, ensuring alignment with brand identity and guest preferences.

• Consumer-Centric Product Development:

• Lead research initiatives to validate hypotheses and uncover key consumer insights that guide product innovation.

• Collaborate with NPD and brand teams to conceptualize products that align with Burger King's unique brand identity and resonate with guests.

• Cross-functional Project Leadership:

• Serve as the project manager for innovation initiatives, engaging cross-functional teams with a clear roadmap and timeline.

• Effectively influence and communicate the growth story to internal and external stakeholders using consumer data and strategic insights.

• Sustainability & Market Trends:

• Lead projects focused on sustainability targets, contributing to Burger King's commitment to environmental responsibility.

• Maintain a network of partners and suppliers, staying informed on technology and market trends that impact the food and beverage industry.

• Portfolio Governance:

• Administer global portfolio governance, ensuring cohesive product strategy and alignment with overall business goals.

• Master's or Bachelor's degree in Marketing, Business Administration, or a related field.
• 4-8 years of experience in marketing innovation, with a strong track record of delivering growth through product innovation.
• Experience in leading consumer research, with the ability to draw actionable insights and collaborate with research agencies.
• Previous experience in FMCG/QSR/F&B industry is highly desired.
• Data-driven mindset, with the ability to analyze and interpret data to make strategic recommendations.
• Proficiency in English; additional languages are a plus.
• Strong cross-functional collaboration and project management skills, with experience managing multiple stakeholders across various functions.
• Ability to influence and inspire with a compelling narrative that aligns with brand goals.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

We are seeking a Product Marketing Intern to join our Digital and Innovation team.

• Campaign Management: Assist in developing and implementing marketing campaigns across various channels.
• Market Research: Conduct market research and analyze trends in the Energy and E-Mobility sectors to inform our strategy.
• Content Creation: Help develop marketing materials such as presentations, brochures, and email campaigns.
• Social Media & Digital: Support our social media strategy, including content creation, scheduling, and community engagement.
• Performance Analysis: Monitor and report on marketing performance metrics using tools like Google Analytics.
• Cross-Functional Collaboration: Collaborate with teams across the organization to align marketing efforts.
• Industry Awareness: Stay up to date with industry trends and emerging marketing tools.

Key Requirements:

• Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
• Strong communication and professional writing skills.
• Proficiency in Microsoft Office Suite.
• Understanding of social media platforms and digital content creation.
• Analytical mindset with keen attention to detail.
• Ability to work independently in a fast-paced environment.

Preferred Skills:

• Familiarity with marketing tools such as Canva, Google Analytics, or Meta Business Suite.
• A passion for technology and sustainability.

Learning Outcomes:

• Hands-on Experience with Innovation Products exposure: Gain practical, real-world experience in a dynamic marketing environment.
• Mentorship: Receive guidance and mentorship from experienced marketing professionals.
• Professional Networking: Build a professional network within the technology and clean energy sectors.
• Career Advancement: Potential for future employment opportunities based on performance.

What the role is
We are looking for a Marketing Manager/Senior Manager to drive the next phase for the IMDA Open Innovation Platform (OIP) - our national digital marketplace that connects corporates with innovative solution providers through crowdsourcing challenges, and the IMDA PIXEL Innovation Hub - our innovation experience centre where corporates can explore and engage with emerging technologies in a tactile manner.
The successful candidate will plan and create marketing plans and develop strong narratives to drive awareness and conversion for the OIP, both for corporates and technology solvers.
Be part of a transforming team to strategise, refine and execute the OIP and PIXEL for the next bound.
Enjoy a collaborative environment where you can work with a diverse range of stakeholders, including ecosystem and industry partners, innovation community groups and government agencies.
Rare opportunity to drive the adoption and use of an innovation platform in government, to benefit corporates and the economy at scale.
What you will be working on
Responsibilities:
Plan and execute impactful through-the-line marketing and communication plans to deliver strong and measurable earned and paid media, both online and offline
Conceptualise, develop and run campaigns, advertisements, marketing collaterals and other marketing deliverables. This includes running marketing ops for regular OIP innovation calls, as well as content syndication campaigns focused on targeted lead acquisition.
Use data to plan and measure campaign effectiveness with focus on audience engagement and conversion
Manage creative/media agencies for creative materials and online/offline ad buys
Execute content strategy to grow the brand and users across owned and paid media, including LinkedIn and eDMs.
Develop and deliver strong narratives and compelling content (e.g., profile stories, collaterals) by engaging different stakeholders, both internal teams, and external users.
Support the development and execution of SEO strategies to improve organic visibility and search rankings, and collaborate with internal teams and creative agencies for content optimisation.
What we are looking for
Requirements:
5 years of relevant experience in Marketing, Marketing Communications and/or Digital Marketing
Ability to understand business needs and challenges and can perform data-driven analysis and decision making especially for Digital Marketing
Strong vendor management skills
Strong aesthetic sense and sharp writing skills for marketing materials
Experience working with agencies and stakeholders to curate stories and angle
Dedicated team player with excellent communications and interpersonal skills to engage a wide variety of stakeholders
Able to multitask and work with tight timelines
Experience in Government and/or B2B marketing preferred
#LI-IT2
About Info-communications Media Development Authority
Info-communications Media Development Authority ( offers a rewarding career that gives you a front seat in the fast-changing infocomm media sector, where technology and content are shaping the way people view the world more than ever.We offer a wide range of opportunities, where talented individuals and teams can make a difference. Whether you are developing a telecommunications policy affecting consumers or spearheading a scheme to nurture budding media talents, each member of IMDA contributes towards driving innovation, enhancing productivity for economic growth, and improving the quality of life for all Singaporeans.As a statutory board in the Ministry of Communications and Information, IMDA promotes and regulates the infocomm and media sectors.
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We are seeking dynamic individuals who embody a growth mindset, passion for innovation and a desire to excel in a fast-paced environment. This role offers the opportunity to develop valuable skills, take on meaningful projects and grow as a professional.

About the Opportunity

Our team collaborates with well-known brands to help them achieve their marketing goals through creative and strategic projects. As part of our team, you will have the chance to work on exciting campaigns, develop your skills and build a strong network.

The ideal candidate will be driven, enthusiastic and eager to learn. No prior experience is required, but a positive attitude and willingness to grow are essential.

What You'll Be Doing

• Collaborate with the team to launch successful marketing campaigns
• Develop customer-centric experiences
• Take part in team projects, brainstorming and creative problem-solving
• Gain expertise in building influence, confidence and leadership

What's in It for You

• Travel Opportunities – Regional and international experiences
• Mentorship – Personal coaching to enhance your skills and confidence
• Career Growth – Clear paths and targets to advance your career
• A flexible work environment that values freedom and flow
• Performance-Based Incentives – Earn more as you grow

Select how often (in days) to receive an alert:

Posted Date: Jul 28, 2025

Requisition Number:

Work Arrangement: Hybrid – 3x a week RTO

Summary:

The APAC Innovation Marketing Associate will be part of the APAC Marketing Team and will be reporting to the Innovation Manager.

This role is responsible for designing and developing innovation projects for core brands in the APAC Markets. He or she will work with the Innovation Manager to create a pipeline of initiatives on core brands (Reese’s and Hershey’s) that will address trial barriers, expand Hershey’s brand penetration and grow Hershey’s sales and shares in Key APAC Markets.

The role will manage the innovation process and lead collaboration with internal resources and stakeholders, partnering with cross functional teams to advance innovation projects through the Gate process, advocating the use of Project Management Tool (Accolade). Proactively launching based on agreed dates, resourcefully mitigating risks and maintaining a list of ‘Opportunity’ projects as back ups to replace ‘Plan’ projects that may fall down.

The Innovation Associate will support the Innovation Manager with a set of concrete plans for the projects he or she is responsible for. The role requires strong project management skills and a well developed set of marketing and general management skills to convert strategies into successful innovation projects that will grow sales, share and profit across APAC. He or she should have strong analytical skills to sort through complex data, make well-reasoned conclusions, and translate these into sound plans, with a drive for profitability through strong P&L management, overall linked to the Innovation Strategy.

To effectively perform his or her duties, the Innovation Associate must be proficient in all of the following key qualities as defined by The Hershey Company:

• Leadership 2
• Problem Solving
• Communication
• Initiative and Follow-through
• Accountability
• Creativity
• Technical Mastery

Major Duties/Responsibilities:

Design and develop innovation on core brands and platforms for APAC

Under the supervision of the APAC Innovation Manager, he or she will:

• Manage consumer-led and insight-driven innovation projects geared towards building a robust pipeline of innovation initiatives.
• Manage initiatives that will address trial barriers and enable the Reese’s and Hershey’s brands to expand penetration.
• Collaborate with internal resources (Consumer Insights) and stakeholders (Brand Marketing / Customer Marketing) to discover and validate trial barriers, and to initiate innovation projects that will effectively address these.
• Lead multi-functional teams (R&D, OBD, QRC, Supply Chain, Finance and Legal) to: (a) advance innovation projects through the Gate process, (b) successfully meet project objectives, product and packaging design parameters, pricing goals and financial hurdle rates, and (c) ensure that projects are at a launch readiness state based on agreed launch timelines in the key markets.
• Support the APAC Brand Marketing Team to: (a) build a validated 2-Year Gross Sales Forecast for each project, (b) develop Year 1 Marketing Plans for each project, and (c) finalize the region-specific packaging and labels for each project.

Lead Innovation Process for Projects

• Lead regular multi-functional project team meetings for his or her assigned innovation projects to move these through the Gate process, providing meeting notes with clear actions and timings.
• Present Gate documents and lead discussions on innovation projects during Sales & Marketing / Integrated Business Management meetings.
• Ensure that presentations and reports are clear and provided to all stakeholders in a timely and actionable manner.
• Drive decisions on innovation projects based on recommended actions.
• Ensure Accolade is up to date, with SKU plans locked in time.
• Keeping projects on track to hit ETA and key deliverable dates.
• Collate and build all elements of the P&L, with a clear understanding on areas that can be influenced to drive a profitable product, within a portfolio mix.
• Work with design agencies / procurement and packaging engineers to deliver a strategic look and feel to the portfolio, through cost effective solutions.
• Drive R&D / OBD discussions to ensure profitable COGS on all projects, through clear briefs and benchmarks.

Business Analysis and Recommendation

• Conduct business review analysis to identify and propose opportunities, and develop innovation plans to address trial barriers, expand Hershey’s brand penetration and drive sales, share and profit growth.
• Leverage insights and knowledge gained from market, consumer, customer and competitive data to build actionable recommendations and plans to address uncovered opportunities to the business.
• Use available internal and external information to review business performance and to influence marketing plan formulation and implementation in APAC.

Minimum knowledge, skills and abilities required:

• Must be able to supervise or handle numerous projects at one time and meet fast turnaround deadline
• Has a good balance of empirical data and common sense and “gut feel”
• Able to synthesize data from different sources into a well-structured story with clear implications
• Able to create persuasive and stimulating presentations
• Able to explain, articulate and develop clear thinking and point-of-view in all meetings and communication scenarios
• Develop and establish innovation documents and project briefs, communicating and presenting to relevant people and functions to ensure that initiatives are supported, project managed and excellence is achieved
• Good interpersonal, intercultural and influence skills
• Experience in using IRI database software to extract data and prepare recommendations and reports
• Competent in PC packages including Excel, Word and Power Point

Minimum Education and Experience Requirements:

Education:

• Bachelor’s degree or equivalent

Experience:

• At least 1-2 years working experience in marketing departments (preferably in innovations) of international Fast Moving Consumer Goods (FMCG).
• Strong project management skills, with prioritization and ability to work under pressure with sizeable workloads and tight deadlines.
• Strong knowledge of business process, key functions and data analysis · Ability to understand and drive an impactful P&L.
• Proactive in finding creative solutions outside of scope.

Join to apply for the Marketing Associate - APAC Innovation role at The Hershey Company

Join to apply for the Marketing Associate - APAC Innovation role at The Hershey Company

Work Location: Singapore

Work Arrangement: Hybrid – 3x a week RTO

Summary:

The APAC Innovation Marketing Associate will be part of the APAC Marketing Team and will be reporting to the Innovation Manager.

This role is responsible for designing and developing innovation projects for core brands in the APAC Markets. He or she will work with the Innovation Manager to create a pipeline of initiatives on core brands (Reese’s and Hershey’s) that will address trial barriers, expand Hershey’s brand penetration and grow Hershey’s sales and shares in Key APAC Markets.

The role will manage the innovation process and lead collaboration with internal resources and stakeholders, partnering with cross functional teams to advance innovation projects through the Gate process, advocating the use of Project Management Tool (Accolade). Proactively launching based on agreed dates, resourcefully mitigating risks and maintaining a list of ‘Opportunity’ projects as back ups to replace ‘Plan’ projects that may fall down.

The Innovation Associate will support the Innovation Manager with a set of concrete plans for the projects he or she is responsible for. The role requires strong project management skills and a well developed set of marketing and general management skills to convert strategies into successful innovation projects that will grow sales, share and profit across APAC. He or she should have strong analytical skills to sort through complex data, make well-reasoned conclusions, and translate these into sound plans, with a drive for profitability through strong P&L management, overall linked to the Innovation Strategy.

To effectively perform his or her duties, the Innovation Associate must be proficient in all of the following key qualities as defined by The Hershey Company:

• Leadership 2
• Problem Solving
• Communication
• Initiative and Follow-through
• Accountability
• Collaboration
• Creativity
• Technical Mastery
  
  

• Manage consumer-led and insight-driven innovation projects geared towards building a robust pipeline of innovation initiatives.
• Manage initiatives that will address trial barriers and enable the Reese’s and Hershey’s brands to expand penetration.
• Collaborate with internal resources (Consumer Insights) and stakeholders (Brand Marketing / Customer Marketing) to discover and validate trial barriers, and to initiate innovation projects that will effectively address these.
• Lead multi-functional teams (R&D, OBD, QRC, Supply Chain, Finance and Legal) to: (a) advance innovation projects through the Gate process, (b) successfully meet project objectives, product and packaging design parameters, pricing goals and financial hurdle rates, and (c) ensure that projects are at a launch readiness state based on agreed launch timelines in the key markets.
• Support the APAC Brand Marketing Team to: (a) build a validated 2-Year Gross Sales Forecast for each project, (b) develop Year 1 Marketing Plans for each project, and (c) finalize the region-specific packaging and labels for each project.
  
  

• Lead regular multi-functional project team meetings for his or her assigned innovation projects to move these through the Gate process, providing meeting notes with clear actions and timings.
• Present Gate documents and lead discussions on innovation projects during Sales & Marketing / Integrated Business Management meetings.
• Ensure that presentations and reports are clear and provided to all stakeholders in a timely and actionable manner.
• Drive decisions on innovation projects based on recommended actions.
• Ensure Accolade is up to date, with SKU plans locked in time.
• Keeping projects on track to hit ETA and key deliverable dates.
• Collate and build all elements of the P&L, with a clear understanding on areas that can be influenced to drive a profitable product, within a portfolio mix.
• Work with design agencies / procurement and packaging engineers to deliver a strategic look and feel to the portfolio, through cost effective solutions.
• Drive R&D / OBD discussions to ensure profitable COGS on all projects, through clear briefs and benchmarks.
  
  

• Conduct business review analysis to identify and propose opportunities, and develop innovation plans to address trial barriers, expand Hershey’s brand penetration and drive sales, share and profit growth.
• Leverage insights and knowledge gained from market, consumer, customer and competitive data to build actionable recommendations and plans to address uncovered opportunities to the business.
• Use available internal and external information to review business performance and to influence marketing plan formulation and implementation in APAC.
  
  

• Must be able to supervise or handle numerous projects at one time and meet fast turnaround deadline
• Has a good balance of empirical data and common sense and “gut feel”
• Able to synthesize data from different sources into a well-structured story with clear implications
• Able to create persuasive and stimulating presentations
• Able to explain, articulate and develop clear thinking and point-of-view in all meetings and communication scenarios
• Develop and establish innovation documents and project briefs, communicating and presenting to relevant people and functions to ensure that initiatives are supported, project managed and excellence is achieved
• Good interpersonal, intercultural and influence skills
• Experience in using IRI database software to extract data and prepare recommendations and reports
• Competent in PC packages including Excel, Word and Power Point
  
  

• Bachelor’s degree or equivalent
  
  

• At least 1-2 years working experience in marketing departments (preferably in innovations) of international Fast Moving Consumer Goods (FMCG).
• Strong project management skills, with prioritization and ability to work under pressure with sizeable workloads and tight deadlines.
• Strong knowledge of business process, key functions and data analysis
• Ability to understand and drive an impactful P&L.
• Proactive in finding creative solutions outside of scope.
• IRI/Nielsen proficient is a preference.

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Manufacturing

Referrals increase your chances of interviewing at The Hershey Company by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the
Marketing Associate - APAC Innovation
role at
The Hershey Company
Join to apply for the
Marketing Associate - APAC Innovation
role at
The Hershey Company
Work Location: Singapore
Work Arrangement: Hybrid – 3x a week RTO
Summary:
The APAC Innovation Marketing Associate will be part of the APAC Marketing Team and will be reporting to the Innovation Manager.
This role is responsible for designing and developing innovation projects for core brands in the APAC Markets. He or she will work with the Innovation Manager to create a pipeline of initiatives on core brands (Reese’s and Hershey’s) that will address trial barriers, expand Hershey’s brand penetration and grow Hershey’s sales and shares in Key APAC Markets.
The role will manage the innovation process and lead collaboration with internal resources and stakeholders, partnering with cross functional teams to advance innovation projects through the Gate process, advocating the use of Project Management Tool (Accolade). Proactively launching based on agreed dates, resourcefully mitigating risks and maintaining a list of ‘Opportunity’ projects as back ups to replace ‘Plan’ projects that may fall down.
The Innovation Associate will support the Innovation Manager with a set of concrete plans for the projects he or she is responsible for. The role requires strong project management skills and a well developed set of marketing and general management skills to convert strategies into successful innovation projects that will grow sales, share and profit across APAC. He or she should have strong analytical skills to sort through complex data, make well-reasoned conclusions, and translate these into sound plans, with a drive for profitability through strong P&L management, overall linked to the Innovation Strategy.
To effectively perform his or her duties, the Innovation Associate must be proficient in all of the following key qualities as defined by The Hershey Company:
Leadership 2
Problem Solving
Communication
Initiative and Follow-through
Accountability
Collaboration
Creativity
Technical Mastery
Major Duties/Responsibilities:
Design and develop innovation on core brands and platforms for APAC
Under the supervision of the APAC Innovation Manager, he or she will:
Manage consumer-led and insight-driven innovation projects geared towards building a robust pipeline of innovation initiatives.
Manage initiatives that will address trial barriers and enable the Reese’s and Hershey’s brands to expand penetration.
Collaborate with internal resources (Consumer Insights) and stakeholders (Brand Marketing / Customer Marketing) to discover and validate trial barriers, and to initiate innovation projects that will effectively address these.
Lead multi-functional teams (R&D, OBD, QRC, Supply Chain, Finance and Legal) to: (a) advance innovation projects through the Gate process, (b) successfully meet project objectives, product and packaging design parameters, pricing goals and financial hurdle rates, and (c) ensure that projects are at a launch readiness state based on agreed launch timelines in the key markets.
Support the APAC Brand Marketing Team to: (a) build a validated 2-Year Gross Sales Forecast for each project, (b) develop Year 1 Marketing Plans for each project, and (c) finalize the region-specific packaging and labels for each project.
Lead Innovation Process for Projects
Lead regular multi-functional project team meetings for his or her assigned innovation projects to move these through the Gate process, providing meeting notes with clear actions and timings.
Present Gate documents and lead discussions on innovation projects during Sales & Marketing / Integrated Business Management meetings.
Ensure that presentations and reports are clear and provided to all stakeholders in a timely and actionable manner.
Drive decisions on innovation projects based on recommended actions.
Ensure Accolade is up to date, with SKU plans locked in time.
Keeping projects on track to hit ETA and key deliverable dates.
Collate and build all elements of the P&L, with a clear understanding on areas that can be influenced to drive a profitable product, within a portfolio mix.
Work with design agencies / procurement and packaging engineers to deliver a strategic look and feel to the portfolio, through cost effective solutions.
Drive R&D / OBD discussions to ensure profitable COGS on all projects, through clear briefs and benchmarks.
Business Analysis and Recommendation
Conduct business review analysis to identify and propose opportunities, and develop innovation plans to address trial barriers, expand Hershey’s brand penetration and drive sales, share and profit growth.
Leverage insights and knowledge gained from market, consumer, customer and competitive data to build actionable recommendations and plans to address uncovered opportunities to the business.
Use available internal and external information to review business performance and to influence marketing plan formulation and implementation in APAC.
Minimum knowledge, skills and abilities required:
Must be able to supervise or handle numerous projects at one time and meet fast turnaround deadline
Has a good balance of empirical data and common sense and “gut feel”
Able to synthesize data from different sources into a well-structured story with clear implications
Able to create persuasive and stimulating presentations
Able to explain, articulate and develop clear thinking and point-of-view in all meetings and communication scenarios
Develop and establish innovation documents and project briefs, communicating and presenting to relevant people and functions to ensure that initiatives are supported, project managed and excellence is achieved
Good interpersonal, intercultural and influence skills
Experience in using IRI database software to extract data and prepare recommendations and reports
Competent in PC packages including Excel, Word and Power Point
Minimum Education and Experience Requirements:
Education:
Bachelor’s degree or equivalent
Experience:
At least 1-2 years working experience in marketing departments (preferably in innovations) of international Fast Moving Consumer Goods (FMCG).
Strong project management skills, with prioritization and ability to work under pressure with sizeable workloads and tight deadlines.
Strong knowledge of business process, key functions and data analysis
Ability to understand and drive an impactful P&L.
Proactive in finding creative solutions outside of scope.
IRI/Nielsen proficient is a preference.
Seniority level
Seniority level Entry level
Employment type
Employment type Full-time
Job function
Job function Marketing and Sales
Industries Manufacturing
Referrals increase your chances of interviewing at The Hershey Company by 2x
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Select how often (in days) to receive an alert:
Posted Date: Jul 28, 2025
Requisition Number:
Work Arrangement: Hybrid – 3x a week RTO
Summary:
The APAC Innovation Marketing Associate will be part of the APAC Marketing Team and will be reporting to the Innovation Manager.
This role is responsible for designing and developing innovation projects for core brands in the APAC Markets. He or she will work with the Innovation Manager to create a pipeline of initiatives on core brands (Reese’s and Hershey’s) that will address trial barriers, expand Hershey’s brand penetration and grow Hershey’s sales and shares in Key APAC Markets.
The role will manage the innovation process and lead collaboration with internal resources and stakeholders, partnering with cross functional teams to advance innovation projects through the Gate process, advocating the use of Project Management Tool (Accolade). Proactively launching based on agreed dates, resourcefully mitigating risks and maintaining a list of ‘Opportunity’ projects as back ups to replace ‘Plan’ projects that may fall down.
The Innovation Associate will support the Innovation Manager with a set of concrete plans for the projects he or she is responsible for. The role requires strong project management skills and a well developed set of marketing and general management skills to convert strategies into successful innovation projects that will grow sales, share and profit across APAC. He or she should have strong analytical skills to sort through complex data, make well-reasoned conclusions, and translate these into sound plans, with a drive for profitability through strong P&L management, overall linked to the Innovation Strategy.
To effectively perform his or her duties, the Innovation Associate must be proficient in all of the following key qualities as defined by The Hershey Company:
Leadership 2
Problem Solving
Communication
Initiative and Follow-through
Accountability
Creativity
Technical Mastery
Major Duties/Responsibilities:
Design and develop innovation on core brands and platforms for APAC
Under the supervision of the APAC Innovation Manager, he or she will:
Manage consumer-led and insight-driven innovation projects geared towards building a robust pipeline of innovation initiatives.
Manage initiatives that will address trial barriers and enable the Reese’s and Hershey’s brands to expand penetration.
Collaborate with internal resources (Consumer Insights) and stakeholders (Brand Marketing / Customer Marketing) to discover and validate trial barriers, and to initiate innovation projects that will effectively address these.
Lead multi-functional teams (R&D, OBD, QRC, Supply Chain, Finance and Legal) to: (a) advance innovation projects through the Gate process, (b) successfully meet project objectives, product and packaging design parameters, pricing goals and financial hurdle rates, and (c) ensure that projects are at a launch readiness state based on agreed launch timelines in the key markets.
Support the APAC Brand Marketing Team to: (a) build a validated 2-Year Gross Sales Forecast for each project, (b) develop Year 1 Marketing Plans for each project, and (c) finalize the region-specific packaging and labels for each project.
Lead Innovation Process for Projects
Lead regular multi-functional project team meetings for his or her assigned innovation projects to move these through the Gate process, providing meeting notes with clear actions and timings.
Present Gate documents and lead discussions on innovation projects during Sales & Marketing / Integrated Business Management meetings.
Ensure that presentations and reports are clear and provided to all stakeholders in a timely and actionable manner.
Drive decisions on innovation projects based on recommended actions.
Ensure Accolade is up to date, with SKU plans locked in time.
Keeping projects on track to hit ETA and key deliverable dates.
Collate and build all elements of the P&L, with a clear understanding on areas that can be influenced to drive a profitable product, within a portfolio mix.
Work with design agencies / procurement and packaging engineers to deliver a strategic look and feel to the portfolio, through cost effective solutions.
Drive R&D / OBD discussions to ensure profitable COGS on all projects, through clear briefs and benchmarks.
Business Analysis and Recommendation
Conduct business review analysis to identify and propose opportunities, and develop innovation plans to address trial barriers, expand Hershey’s brand penetration and drive sales, share and profit growth.
Leverage insights and knowledge gained from market, consumer, customer and competitive data to build actionable recommendations and plans to address uncovered opportunities to the business.
Use available internal and external information to review business performance and to influence marketing plan formulation and implementation in APAC.
Minimum knowledge, skills and abilities required:
Must be able to supervise or handle numerous projects at one time and meet fast turnaround deadline
Has a good balance of empirical data and common sense and “gut feel”
Able to synthesize data from different sources into a well-structured story with clear implications
Able to create persuasive and stimulating presentations
Able to explain, articulate and develop clear thinking and point-of-view in all meetings and communication scenarios
Develop and establish innovation documents and project briefs, communicating and presenting to relevant people and functions to ensure that initiatives are supported, project managed and excellence is achieved
Good interpersonal, intercultural and influence skills
Experience in using IRI database software to extract data and prepare recommendations and reports
Competent in PC packages including Excel, Word and Power Point
Minimum Education and Experience Requirements:
Education:
Bachelor’s degree or equivalent
Experience:
At least 1-2 years working experience in marketing departments (preferably in innovations) of international Fast Moving Consumer Goods (FMCG).
Strong project management skills, with prioritization and ability to work under pressure with sizeable workloads and tight deadlines.
Strong knowledge of business process, key functions and data analysis · Ability to understand and drive an impactful P&L.
Proactive in finding creative solutions outside of scope.
#J-18808-Ljbffr