1334 Digital Strategy jobs in Singapore

The ideal candidate will oversee the development and execution of digital marketing strategies across APAC, focusing on media planning, campaign optimization, and recruitment conversion.

• Scaling Up Existing Capability:
• Digital Marketing Lead: Develop and execute 360-degree media plans to drive reach, recruitment, and sales conversion in APAC.
• E-Retail Campaign Execution: Design, develop, and execute online campaigns based on brand briefs to drive engagement and conversion.
• Creative Development: Manage end-to-end production of digital creative assets for timely delivery, brand consistency, and campaign objectives.
• End-to-End KOL/KOS Campaign Management: Select, vet, and manage influencers, branded livestreams, including content approval and performance tracking. Support China and lead Rest of APAC.
• Paid Social Component: Support China and lead Rest of APAC in developing paid social strategies as part of 360-degree digital media planning.
New Capabilities
• Omni Retail: Develop seamless omnichannel consumer journeys by incorporating innovative digital and social strategies to drive cross-channel conversion. Lead initiatives in China and APAC with Chris.
• Digital In-Store Engagement: Bring digitally led engagement and animation in-store, especially in high-traffic points. Lead in APAC.

MINDEF

Permanent

Closing on 03 Oct 2025

What the role is

You drive MINDEF/SAF digitalisation efforts through strategic planning and transformation management at the enterprise level, advancing MINDEF/SAF digital maturity across all functional domains.

What you will be working on

• Explore and propose harmonised enterprise business, data, solutions, and technology architectures
• Research, develop, and maintain enterprise platform strategy and landscape
• Establish robust and scalable technology foundations that support long-term digitalisation objectives
• Manage enterprise platforms and ensure optimal performance and strategic value delivery
• Manage enterprise architecture working groups and governance committees
• Facilitate collaborative decision-making
• Collaborate with diverse stakeholders
• Plan and secure funding to support strategic initiatives
  Challenge(s)
• Working in fast-paced environment
• Managing diverse stakeholder expectations
• Ensuring strategic alignment across domains
• Delivering scalable technology foundations

What we are looking for

• Education in Information Technology (IT), Computer Science, Computer Engineering
• At least 2 years of IT development experience is preferred
• Experience in project management, project delivery or capabilities development roadmap planning
• Good understanding of IT system capabilities
• Strong communication and collaboration skills
• Proactive, analytical and result-oriented approach
• Customer-focused mindset
• Strong team player abilities
  Appointment will be commensurate with your experience.
  Only shortlisted candidates will be notified.

About MINDEF

The mission of MINDEF and the Singapore Armed Forces is to enhance Singapore's peace and security through deterrence and diplomacy, and should these fail, to secure a swift and decisive victory over the aggressor.
The Defence Executive Officer (DXO) scheme is the non-uniformed career scheme of MINDEF that offers myriad opportunities in various job functions, such as corporate communications, cyber security, data analytics and visualisation, defence policy, finance, HR, psychology, and more. Embodying the same level of commitment towards defence, DXOs work together with their military counterparts to contribute to MINDEF/SAF's mission and ensure Singapore's security and stability. United by this common cause, our lines of defence complement each other to secure the prosperity and progress of our nation.

About your application process

This job is closing on 03 Oct 2025.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and for other roles within MINDEF or the wider Public Service.

Overview

• Manage and implement digital strategies, enhancing existing capabilities and driving innovation.
• Develop and lead cross-functional teams, fostering Agile practices to streamline implementation processes and drive engagement.
• Design and execute digital projects, ensuring requirements meet business needs and deliver robust solutions.
• Maintain IT service quality, establish processes, and mitigate risks to ensure resilience and stability.

Requirements:

• A degree in Information Technology or equivalent field.
• At least 10 years of progressive experience in the financial industry, with expertise in IT, software development, and emerging technologies.
• Experience in management roles, including team coaching, goal setting, and objective planning.

About Us:

We strive for excellence and innovation. The ideal candidate will possess excellent leadership skills, be open to collaborative work styles, and focus on results-driven outcomes.

Digital Marketing Strategist Role

As a Digital Marketing Strategist, you will be responsible for developing and executing creative ideas and marketing strategies to enhance the company's brand presence and social media footprint. Your role will involve conceptualizing innovative solutions to engage audiences and drive sales.

Key Responsibilities:

• Developing and implementing comprehensive digital marketing plans
• Conceptualizing engaging content across various social media platforms
• Photographing and videography for company content
• Designing graphics and editing videos for promotional purposes
• Creating banners, EDMs, and posters for advertising campaigns
• Managing ad spend and lead generation through recruitment and sales channels
• Improving Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
• Exploring new platforms and opportunities to expand the company's reach

Requirements:

• A minimum local diploma in marketing, design, or a related field
• At least 2 years of experience in digital marketing
• Creative yet appropriate ideas for social media presence
• Ability to identify areas of improvement in social media and execute them effectively
• Proficiency in designing tools such as Canva, Adobe, Premiere Pro, and Capcut
• Knowledgeable in leads generation or Facebook Ads Manager
• Able to meet deadlines, work independently, respond promptly, and efficiently
• 1 year contract renewal basis
• Must possess own laptop for work

Meet Us:

Founded in 2015, Charlotte Puxley Flowers is a floral studio based in Singapore. We are a small but connected floral studio, with gardening and community at our heart. In 2023, we took over an old government building in Gillman Barracks, which is now a cocktail bar and events space, set with a jungle background, meet Ida's.

Together, the companies bring people through flowers, design and experiences.

Your Role.

As a Marketing Executive, you will be responsible for driving brand visibility, strengthening customer engagement, and supporting both Charlotte Puxley Flowers and Ida's Bar & Event Space through creative marketing campaigns. Reporting to the Marketing Leads, you will work across different channels to ensure brand alignment and growth.

Key Responsibilities

• Develop and execute marketing campaigns to promote floral products, workshops, and events. Working closely with the floristry team.
• Manage and update content for social media, website, newsletters, and partner platforms.
• Assist in creating promotional materials, from visuals to copywriting, ensuring consistency with brand guidelines.
• Track and report on campaign performance, providing insights and recommendations.
• Coordinate photography, styling, and creative shoots with internal teams and external vendors.
• Maintain a calendar of seasonal launches, campaigns, and partnerships.
• Support on-site marketing needs during events, including signage, collateral, and guest experience touchpoints.

Requirements

• 1–3 years of marketing experience (lifestyle, events, or creative industries preferred).
• Strong written and visual communication skills in the English language.
• Proficiency in digital marketing tools (social media, email marketing).
• Basic design skills (Canva/Adobe Suite) a plus.
• Highly organised, detail-oriented, and able to manage multiple projects.
• A passion for flowers, design, hospitality, and storytelling.

What We Offer

• Creative, dynamic work environment in a growing floral and events business.
• Opportunities to shape brand storytelling in Singapore's lifestyle and hospitality scene.
• Collaborative team culture with exposure across floristry, design, and F&B.

Requirements

• (Required) Proficiency in both English and Mandarin.
• Strong interest in social media, digital marketing, and content creation.
• Design, photo and video editing skills (Canva/CapCut or similar).
• Creative, proactive, and able to work independently.
• Interest in billiards/pool.

Responsibility

• Develop branding concepts and propose marketing strategies to support the growth of a new business.
• Manage and update the company's social media platforms (Facebook, Instagram, TikTok, 小红书, etc.).
• Create engaging content (design, banner, photos, videos, stories, reels) to promote events, promotions, and daily activities.
• Plan and execute online campaigns to attract new customers and build brand awareness.
• Promote upcoming tournaments, events, and special offers through social media content.
• Track social media performance (reach, engagement, followers) and suggest improvements.
• Marketing and social media campaign exercise project task as delegated.

Job Type: Full-time

Pay: From $2,500.00 per month

Work Location: In person

Meet Us:

Founded in 2015, Charlotte Puxley Flowers is a floral studio based in Singapore. We are a small but connected floral studio, with gardening and community at our heart. In 2023, we took over an old government building in Gillman Barracks, which is now a cocktail bar and events space, set with a jungle background, meet Ida's.

Together, the companies bring people through flowers, design and experiences.

Your Role.

As a Marketing Executive, you will be responsible for driving brand visibility, strengthening customer engagement, and supporting both Charlotte Puxley Flowers and Ida's Bar & Event Space through creative marketing campaigns. Reporting to the Marketing Leads, you will work across different channels to ensure brand alignment and growth.

Key Responsibilities

•⁠ ⁠evelop and execute marketing campaigns to promote floral products, workshops, and events. Working closely with the floristry team.

•⁠ anage and update content for social media, website, newsletters, and partner platforms.

•⁠ ssist in creating promotional materials, from visuals to copywriting, ensuring consistency with brand guidelines.

•⁠ rack and report on campaign performance, providing insights and recommendations.

•⁠ oordinate photography, styling, and creative shoots with internal teams and external vendors.

•⁠ aintain a calendar of seasonal launches, campaigns, and partnerships.

•⁠ upport on-site marketing needs during events, including signage, collateral, and guest experience touchpoints.

Requirements

•⁠ –3 years of marketing experience (lifestyle, events, or creative industries preferred).

•⁠ ⁠ ong written and visual communication skills in the English language.

•⁠ roficiency in digital marketing tools (social media, email marketing).

•⁠ asic design skills (Canva/Adobe Suite) a plus.

•⁠ ighly organised, detail-oriented, and able to manage multiple projects.

•⁠ passion for flowers, design, hospitality, and storytelling.

What We Offer

•⁠ reative, dynamic work environment in a growing floral and events business.

•⁠ pportunities to shape brand storytelling in Singapore's lifestyle and hospitality scene.

•⁠ ollaborative team culture with exposure across floristry, design, and F&B.

About the Role

We are seeking an experienced Digital Product Strategy Lead to join our team and help shape the future of our products.

• Job Description: As a Digital Product Strategy Lead, you will be responsible for developing and executing product strategies that drive business growth and customer engagement.
• Key Responsibilities:
• Developing and maintaining in-depth knowledge of our customers, market trends, and competitors to inform product development decisions.
• Collaborating with cross-functional teams to design and deliver products that meet customer needs and business objectives.
• Analyzing data and metrics to measure product performance and make data-driven decisions.
• Identifying opportunities for process improvements and implementing changes to increase efficiency and effectiveness.
• Benefits:
• A dynamic and supportive work environment that fosters collaboration and innovation.
• Ongoing training and development opportunities to enhance your skills and knowledge.
• The chance to work on exciting new projects and contribute to the growth and success of our company.
• Requirements:
• Proven experience in digital product strategy and leadership roles.
• Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Bachelor's degree in Computer Science, Business Administration, or a related field.