112 Digital Marketing Director jobs in Singapore

Position Summary

We are looking for a Marketing Subject Matter Expert to drive customer awareness, lead generation, and conversion to support the growth of a new customer offering in Singapore. This role will report to and work closely with the Subscription Head, playing a pivotal part in launching and scaling the innovative consumer offering, optimizing the customer experience journey (CEJ), and ensuring strong digital marketing execution to achieve business objectives.

The ideal candidate will need to have a strong background in digital marketing, growth strategies and full-funnel optimization, with a solid experience in e-commerce.

Role and Responsibilities

• Develop and execute marketing strategies to build awareness and drive customer engagement for the subscription model.
• Lead customer acquisition and digital performance marketing efforts across channels such as Google, Meta, TikTok, programmatic advertising, CRM, and retargeting.
• Work closely with UX/UI and product teams to enhance the digital experience, ensuring a seamless path to purchase.
• Create and manage lead generation strategies, leveraging data analytics to increase conversion and customer retention.
• Manage marketing budgets efficiently, ensuring optimal allocation across upper, mid, and lower funnel strategies to maximize ROAS and conversion.
• Analyze and track key marketing performance metrics to optimize growth initiatives.
• Collaborate cross-functionally with product, commercial, and finance teams to ensure marketing aligns with overall business goals.
• Oversee marketing campaign execution, A/B testing, and performance tracking, iterating based on insights and data.

Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5-6 years of experience in digital marketing, growth strategy, or performance marketing, ideally in the eCommerce, or digital marketing industry.
• Proven expertise in customer acquisition, lead generation, and conversion optimization through paid media, CRM, and multi-channel campaigns.
• Excellent analytical skills, with experience tracking campaign performance, interpreting data, and providing actionable insights to optimize marketing ROI.
• Proficiency in data analysis tools such as Adobe Analytics, Google Analytics, Excel, Tableau etc.
• Outstanding communication and interpersonal skills, with the ability to drive alignment between marketing, product, and commercial teams.
• Highly detail-oriented, proactive, and adaptable, with the ability to manage multiple priorities in a fast-paced, digital-first environment.
• Highly collaborative team player who is passionate about business unit's success and works well across the department
• Possesses a High level of integrity and Ethics
• Must be aligned to Samsung Core Values
• Extensive experience with Singapore Enterprise and Government Account Management will be a plus
• Strong attention to detail
• Good communication and creative skills.

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Conceptualise digital media strategies to optimise user experience in-app and across Facebook and Google Ads
• Develop tools to automate campaign building and feed management processes to help streamline team workflow
• Manage the setup, development and maintenance of Online Marketing infrastructure, including tracking, feed, pages, data
• Assist in the reporting of daily marketing outcomes
• Other ad-hoc tasks as and when directed by team lead

Requirements:

• Currently pursuing a Bachelor's degree or higher
• Analytical, comfortable with data, numbers-driven
• Interested in product development
• Excellent communication skills
• Proficiency in SQL or Python
• Full-time interns preferred
• Students who can commit part-time for a minimum of 3 working days a week are also welcome to apply

• Support the ongoing maintenance and updates of the company's corporate website and eShop: Collaborate with the marketing and web development teams to ensure the company's digital platforms remain current, user-friendly, and visually appealing. This includes updating product listings, refreshing content, optimizing navigation, troubleshooting minor technical issues, and ensuring alignment with brand guidelines to enhance the online customer experience and drive conversions.
• Assist in the planning, organization, and execution of a sales-focused CRM system tailored to the Singapore market: Work closely with the sales and marketing teams to design and implement a Customer Relationship Management (CRM) system that supports lead generation, customer retention, and sales growth in Singapore. Responsibilities include gathering market-specific requirements, coordinating data input, segmenting customer profiles, tracking campaign performance, and providing insights to refine strategies, ultimately boosting engagement and revenue in the region.

Department Marketing

LevelEntry Level

LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

Our Online Marketing team at Shopee and Monee drives growth through impactful digital campaigns and data-driven insights. We cover Account Management, Partnerships, and Strategy & Planning, working closely with local and regional teams to deliver full-funnel marketing initiatives.

Note: Your final placement will be dependent on your knowledge, skills and experience after the team's evaluation.

Job Description:

• Assist in designing, planning, and managing online marketing campaigns across various digital platforms
• Track and analyse campaign performance to identify areas for improvement and recommend data-driven optimisations
• Work closely with local and regional marketing teams to deliver full-funnel marketing campaigns
• Collaborate with analytics teams to understand campaign measurement, tracking, and attribution
• Explore new ways of engaging customers through testing and refining marketing initiatives
• Maintain strong working relationships with a wide range of media partners, aligning on deliverables, testing plans, and innovation initiatives
• Own the Online Marketing strategy and budget for the assigned market, and work directly with the local country leads, marketing lead and Business Intelligence Lead
• Stay updated on the latest digital marketing trends and practices

Requirements:

• Bachelor's degree in business, marketing, analytics, or other relevant quantitative fields
• Strong analytical skills and proficiency in Excel
• Interest or basic knowledge in digital marketing platforms (Social, Google & TikTok etc.) and marketing strategies (user acquisition, brand awareness, etc)
• Ability to analyse data and communicate insights in a clear and structured manner
• Good teamwork and stakeholder management skills
• Self-motivated, detail-oriented, and able to handle multiple tasks in a dynamic environment
• Prior internship or project experience in online marketing is a plus

Why Join Us?

• Exciting & creative role in e-commerce + social media
• Opportunity to host/manage TikTok & e-commerce livestreams
• Competitive salary + clear career growth

What You'll Do

• Manage social media (FB, IG, TikTok) with engaging content
• Plan, shoot & edit high-quality photos/videos for campaigns
• Create content calendars & optimise engagement
• Support & host livestreams (TikTok, Shopee, Lazada, etc.)
• Work with marketing & sales to align campaigns
• Stay updated with latest social media trends

What We're Looking For

• 2+ years in online marketing / social media management
• Skilled in photography, videography & editing tools (Photoshop, Premiere, CapCut, etc.)
• Experience in livestream setup (lighting, audio, software)
• Confident on-camera presence (a plus)
• Creative, detail-oriented, able to work independently & in teams
• Willing to do outdoor shoots when needed

Bonus Skills

• Graphic design
• Facebook/Google/TikTok Ads
• SEO & social media algorithm knowledge

Ideal Candidate Should Have Some Combination of the following 2 areas of work:-

Online Marketing:    Work with a team of marketing specialists to produce internal and external online marketing content to drive traffic to hospitality websites in Europe and corporate service provider in Asia, along with other B2B and B2C websites.  This will require hours per week. The ideal candidate will handle:

Key Responsibilities:

Strategic Market Planning

Development of comprehensive marketing strategies tailored to client needs.

Brand Development

Creation and management of brand identity, including logos, messaging, and positioning.

Write Press Releases and Public Relations Outreach, and Update Website Content

Digital Marketing

Search Engine Optimization (SEO): Improving website visibility on search engines.

Pay-Per-Click Advertising (PPC): Managing targeted ad campaigns on platforms like Google Ads.

Social Media Marketing: Creating and managing campaigns across social media platforms.

Email Marketing: Designing and executing email campaigns to engage clients and prospects.

Content Marketing

Production of blogs, articles, videos, and infographics to attract and engage audiences.

Website Development and Management

Designing user-friendly websites with SEO best practices and conversion optimization.

Online Reputation Management

Monitoring and responding to online reviews and feedback to enhance brand reputation.

Market Research and Analysis

Conducting market research to identify trends, opportunities, and audience insights.

Social Media Management

Managing social media accounts, creating content, and engaging with followers.

Graphic Design Services

Creating visual content for marketing materials, including brochures, ads, and social media posts.

Photography and Videography

Organize professional and local photography and video production to showcase properties and services.

Event Marketing

Planning and promoting events, webinars, and trade shows to enhance visibility, online only.

Influencer Marketing

Collaborating with influencers to reach wider audiences and build credibility.

Affiliate Marketing

Developing affiliate programs to incentivize partners for promoting services.

Analytics and Performance Reporting

Tracking and analysing the performance of marketing campaigns to optimize

Ideal Candidate Should Have Some Combination of the Following Marketing Tools and Knowledge

1. Project Management Tools

• Trello: For task management and team collaboration.
• Asana: To organize projects and track progress.

2. Customer Relationship Management (CRM)

• Salesforce: For managing client relationships and tracking leads.
• HubSpot: Offers CRM features along with marketing automation tools.
• Guestline: Hospitality

3. Email Marketing Tools

• Mailchimp: For creating and managing email campaigns.
• Constant Contact: Email marketing and automation platform.

4. Social Media Management Tools

• Hootsuite: For scheduling posts and monitoring social media engagement.
• Buffer: To manage multiple social media accounts and analyze performance.

5. Search Engine Optimization (SEO) Tools

• SEMrush: For keyword research, site audits, and competitive analysis.
• Moz: Offers SEO tools and resources for optimization.

6. Content Creation Tools

• Canva: For designing graphics and marketing materials.
• Adobe Creative Cloud: For advanced graphic design and video editing.

PA (Admin): We are seeking a highly organized and proactive Personal Assistant (Admin) to provide comprehensive administrative support to senior manager. The ideal candidate will be responsible for managing schedules, coordinating meetings, handling communications, and ensuring smooth day-to-day operations. This will only require hours per week.

Key Responsibilities:

• Manage calendars, appointments, and meetings

• Coordinate international travel arrangements

• Handle confidential documents and maintain filing systems (digital and physical)

• Screen calls, emails, and other communications, responding or redirecting as necessary

• Liaise with internal departments and external contacts on behalf of the executive for meetings and appointments

• Organize and maintain office supplies and admin processes

• Co-ordinate messenger and courier services

• Perform personal errands or tasks as required

• Maintain office supplies

• Greet Clients

• Receive, Sort and distribute incoming and outgoing mails

• Manage task lists and follow up on deadlines and deliverables

Online Marketing : Work with a team of marketing specialists to produce internal and external online marketing content to drive traffic to hospitality websites in Europe and corporate service providers in Asia, along with other B2B and B2C websites. The ideal candidate will handle:

Key Responsibilities:

1. Strategic Market Planning

Development of comprehensive marketing strategies tailored to client needs.

2. Brand Development

Creation and management of brand identity, including logos, messaging, and positioning.

3. Write Press Releases and Public Relations Outreach, and Update Website Content

4. Digital Marketing

Search Engine Optimization (SEO) : Improving website visibility on search engines.

Pay-Per-Click Advertising (PPC) : Managing targeted ad campaigns on platforms like Google Ads.

Social Media Marketing : Creating and managing campaigns across social media platforms.

Email Marketing : Designing and executing email campaigns to engage clients and prospects.

5. Content Marketing

Production of blogs, articles, videos, and infographics to attract and engage audiences.

6. Website Development and Management

Designing user-friendly websites with SEO best practices and conversion optimization.

7. Online Reputation Management

Monitoring and responding to online reviews and feedback to enhance brand reputation.

8. Market Research and Analysis

Conducting market research to identify trends, opportunities, and audience insights.

9. Social Media Management

Managing social media accounts, creating content, and engaging with followers.

10. Graphic Design Services

Creating visual content for marketing materials, including brochures, ads, and social media posts.

11. Photography and Videography

Organize professional and local photography and video production to showcase properties and services.

12. Event Marketing

Planning and promoting events, webinars, and trade shows to enhance visibility, online only.

13. Influencer Marketing

Collaborating with influencers to reach wider audiences and build credibility.

14. Affiliate Marketing

Developing affiliate programs to incentivize partners for promoting services.

15. Analytics and Performance Reporting

Tracking and analysing the performance of marketing campaigns to optimize

Ideal Candidate Should Have Some Combination of the Following Marketing Tools and Knowledge

1. Project Management Tools

• Trello : For task management and team collaboration.
• Asana : To organize projects and track progress.

2. Customer Relationship Management (CRM)

• Salesforce : For managing client relationships and tracking leads.
• HubSpot : Offers CRM features along with marketing automation tools.
• Guestline: Hospitality

3. Email Marketing Tools

• Mailchimp : For creating and managing email campaigns.
• Constant Contact : Email marketing and automation platform.

4. Social Media Management Tools

• Hootsuite : For scheduling posts and monitoring social media engagement.
• Buffer : To manage multiple social media accounts and analyze performance.

5. Search Engine Optimization (SEO) Tools

• SEMrush : For keyword research, site audits, and competitive analysis.
• Moz : Offers SEO tools and resources for optimization.

6. Content Creation Tools

• Canva : For designing graphics and marketing materials.
• Adobe Creative Cloud : For advanced graphic design and video editing.

PA (Admin) : We are seeking a highly organized and proactive Personal Assistant (Admin) to provide comprehensive administrative support to senior manager. The ideal candidate will be responsible for managing schedules, coordinating meetings, handling communications, and ensuring smooth day-to-day operations.

Key Responsibilities:

• Manage calendars, appointments, and meetings

• Coordinate international travel arrangements

• Handle confidential documents and maintain filing systems (digital and physical)

• Screen calls, emails, and other communications, responding or redirecting as necessary

• Liaise with internal departments and external contacts on behalf of the executive for meetings and appointments

• Organize and maintain office supplies and admin processes

• Co-ordinate messenger and courier services

• Perform personal errands or tasks as required

• Maintain office supplies

• Greet Clients

• Receive, Sort and distribute incoming and outgoing mails

• Manage task lists and follow up on deadlines and deliverables

Qualifications:

• Proven experience as a Personal Assistant, Executive Assistant, or in a similar administrative role

• Strong organizational and time-management skills

• Excellent verbal and written communication abilities

• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and other admin tools (e.g., Google Workspace, Zoom, etc.)

• Discretion and confidentiality are a must

• Ability to multitask and work under pressure

Job ID: 40028

Location: Singapore, SG

Area of interest: Private Banking & Wealth Management

Job type: Regular Employee

Work style: Hybrid Working

Opening date: 19 Sept 2025

JOB SUMMARY

We are seeking a highly driven Associate Director, Digital Marketing to lead the implementation of performance marketing initiatives, optimise channel mix, and build frameworks that drive measurable business growth and brand equity impact. This role requires deep expertise in digital measurement, attribution, martech enablement, and integrated media planning, combined with the ability to connect brand health outcomes to performance effectiveness.

The position will serve as the voice of digital marketing, collaborating with business, digital sales, and cross-functional teams to deliver best-in-class go-to-market (GTM) strategies while ensuring marketing is accountable for both commercial impact and long-term brand equity growth for Standard Chartered Bank Wealth & Retail Banking (WRB) Singapore.

RESPONSIBILITIES

Strategy

Martech on Data Driven Marketing Approach

• Oversee and ensure accuracy of floodlight tagging setup, DCM (Campaign Manager 360) configuration, and path-to-conversion reporting.
• Understand ad tagging requirements and campaign tracking from a customer journey perspective.
• Partner with Martech/Adtech (e.g., Adobe Audience Manager, CDP, GA4, AppsFlyer, pixel-based segmentation) to enable audience-first strategies.
• Define and optimise prospecting criteria, custom audiences, and hygiene funnel strategies to balance performance efficiency and brand building.

Business

Performance Marketing & Optimisation

• Lead implementation of performance marketing strategies across paid, owned, and earned channels to optimise CAC, ROAS, CPA, CPC, and funnel conversion.
• Manage and optimise channel mix allocation across Prime, Engage, and Convert funnels to maximise efficiency and impact.
• Drive attribution frameworks (multi-touch, data-driven, view-through, incrementality) to connect marketing outcomes with business impact.

Processes

Digital Media Planning & Effectiveness

• Support integrated marketing teams in developing effective media plans that align with business priorities and customer journeys.
• Partner with insights and research teams to embed brand health measurement frameworks (equity growth, consideration uplift, awareness, affinity, NPS) into campaign reporting.
• Link brand equity performance to long-term growth metrics and ensure brand-building initiatives complement short-term performance delivery.

People & Talent

Stakeholder Collaboration & GTM Initiatives

• Act as the digital marketing lead in cross-functional GTM initiatives, cycle planning, and campaign execution.
• Collaborate with digital sales & business teams to align marketing activities with sales and brand priorities.
• Build management updates and use cases that showcase both campaign effectiveness and brand equity contribution.

Risk Management

• Ensure adherence to the Risk Management framework, group code of conduct and applicable policies, procedures, and guidelines.
• Identify and mitigate reputational and operational risks by ensuring compliance with CABM Global standards, country regulation and audit requirement.

Governance

Operational & Governance Support

• Manage daily operations including ePRO issuance, reporting facilitation, and vendor/agency coordination / quarterly service review meeting.
• Ensure compliance with internal processes, governance frameworks, and campaign execution standards.
• Maintain clear documentation and version control of all deliverables and approval.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group's Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate, and resolve risk, conduct and compliance matters.

Key Stakeholders

• Country WRB Digital Sales & Mar-tech Leads
• Country WRB Marketing Leads
• Country WRB Product Leads
• Country WRB Procurement, Finance, Legal, Risks & Compliance
• Digital (Mar-tech/Ad-tech Owners)
• Digital (Web & Platform Owners)
• Global WRB Marketing
• Global CABM

Other Responsibilities

• Embed Here for good and Group's brand and values in Singapore WRB Marketing. Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website

Department Marketing

LevelInternship

LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Conceptualise digital media strategies to optimise user experience in-app and across Facebook and Google Ads
• Develop tools to automate campaign building and feed management processes to help streamline team workflow
• Manage the setup, development and maintenance of Online Marketing infrastructure, including tracking, feed, pages, data
• Assist in the reporting of daily marketing outcomes
• Other ad-hoc tasks as and when directed by team lead

Requirements:

• Currently pursuing a Bachelor's degree or higher
• Analytical, comfortable with data, numbers-driven
• Interested in product development
• Excellent communication skills
• Proficiency in SQL or Python
• Full-time interns preferred
• Students who can commit part-time for a minimum of 3 working days a week are also welcome to apply