172 Digital Marketing Director jobs in Singapore

About the Role:

• We are seeking an experienced marketing leader to drive our marketing efforts.

The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and effective communication skills.

Key Responsibilities:

• Develop strategic marketing plans that align with our school's mission and enrollment goals.
• Oversee all digital marketing initiatives, including SEO, paid advertising, content management systems, and email marketing.
• Lead and manage a team of marketing professionals, fostering a collaborative environment.

Requirements:

• Min 6 years of relevant experience and strong digital marketing knowledge.
• Excellent leadership and management skills.
• Able to effectively communicate with cross-functional teams.

• Take full ownership of digital sales performance, with responsibility for achieving monthly and annual revenue targets.
• Drive conversion rate optimization (CRO) across websites, e-commerce platforms, and marketing funnels.
• Plan and execute campaigns that directly generate sales uplift during product launches, festivals, and promotions.
• Implement sales tracking dashboards to monitor performance in real time.
• Work closely with retail operations and product teams to align promotions with sales objectives.

• Develop and execute a full-funnel digital marketing strategy covering SEO, SEM, social media, content, CRM, and e-commerce growth.
• Plan and manage omni-channel campaigns (Facebook, Instagram, TikTok, Google Ads, YouTube, programmatic, email, SMS, WhatsApp marketing).
• Build and manage a marketing calendar to align with product launches, seasonal campaigns, and retail events.
• Set and track KPIs (traffic, engagement, conversion, ROI, CAC, LTV).

• Be the company representative / brand ambassador in advertising campaigns, live streams, photo/video shoots, and promotional events.
• Host or co-host live streaming sessions on e-commerce platforms (Shopee, Lazada, TikTok Shop, etc.) and social media, in both Mandarin and English.
• Participate in photo and video shoots for campaigns, including modeling or spokesperson duties.
• Collaborate with creative agencies, photographers, videographers, and influencers to produce high-quality content.

• Oversee all e-commerce platforms (Shopee, Lazada, Amazon, Shopify, company website) to drive sales and optimize listings.
• Manage performance marketing campaigns, ensuring positive ROI across paid channels.
• Optimize product pages with strong visuals, keywords, and descriptions for maximum conversions.
• Implement retargeting and remarketing strategies to maximize repeat purchases.

• Build strong social media presence across TikTok, Instagram, Facebook, YouTube, LinkedIn, etc.
• Engage directly with followers and customers via social media and live sessions.
• Develop influencer/KOL partnerships and affiliate programs.
• Drive user-generated content (UGC) and build a loyal brand community.

• Monitor sales and marketing performance through tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, Shopify Analytics.
• Prepare detailed weekly/monthly sales reports with recommendations for improvements.
• Conduct competitor and market analysis to stay ahead of retail/digital trends.

• Build and lead the digital marketing team (performance marketers, content creators, designers, videographers).
• Train and mentor junior team members to ensure high-quality delivery.
• Manage external vendors, agencies, and freelancers effectively.

• Coordinate with product, sales, and retail operations teams for campaign alignment.
• Stay updated with the latest digital trends, live-selling techniques, and retail innovations.
• Be flexible to take on front-facing roles, including media interviews or public events.
• Ensure brand consistency across all digital and offline channels.

• At least 10 years of digital marketing experience, with proven success in retail/e-commerce.
• Strong experience in performance marketing, SEO/SEM, and social media growth.
• Fluent in both Mandarin and English (spoken & written) to conduct live streams, content creation, and communication with stakeholders.
• Comfortable being on camera (live streams, video ads, photo shoots) as the brand representative.
• Excellent knowledge of digital tools: Google Ads, Meta Ads Manager, TikTok Ads, Shopify, Mailchimp, Canva, Photoshop, Premiere Pro, etc.
• Entrepreneurial, hands-on, and able to execute from zero to scale.
• Strong leadership and communication skills, with the ability to build and inspire a marketing team.
• Willingness to work in a fast-paced, startup-like environment where flexibility and multitasking are key.

• Compulsory to work on weekends for live streams, campaigns, and retail events.
• One rest day will be provided on a weekday (not fixed, based on company's scheduling needs).
• Standard hours: 10:00 AM - 7:00 PM (flexibility required for campaigns, live sessions, or events).

• All statutory leave, medical, CPF, and other benefits in accordance with MOM employment regulations.

About the Company

A global digital marketing and tech firm managing multi-million dollar ad spend across international markets. The team is lean but scaling fast, with plans to expand into e-commerce, app installs, and media buying by 2026.

Role Summary

The Digital Marketing Director will lead strategy, execution, and optimization of all digital marketing efforts. You'll manage client accounts, drive performance, and build a high-impact team. This role blends leadership, analytics, and hands-on campaign management.

Key Responsibilities

• Develop and execute digital marketing strategies across paid media, SEO, content, and social.
• Drive client acquisition and retention through data-driven campaigns.
• Expand into new verticals (e-commerce, app installs) and markets (China, global).
• Manage and mentor account managers and media buyers.
• Oversee client relationships and ensure campaign success.
• Collaborate with founders and tech/product teams on growth initiatives.
• Monitor KPIs, ad spend, and ROI across platforms.
• Optimize campaigns using tools like Google Ads, Meta, TikTok, and analytics dashboards.
• Report performance metrics and insights to stakeholders.
• Support hiring, training, and SOP development for the marketing team.
• Coordinate with finance and operations on budgets and reporting.
• Ensure compliance and alignment across international entities.

Requirements

• Proven experience in digital marketing leadership (agency or in-house).
• Strong grasp of performance marketing, media buying, and analytics.
• Hands-on with platforms like Meta Ads, Google Ads, TikTok, Xero, and Pipedrive.
• Startup mindset: proactive, agile, and results-driven.

Interested applicants, please email your resume to

Tan Li Lian

EA 01C3135

Reg R

Position Overview

We are seeking a hands-on, dynamic, and creative Digital Marketing Director to lead our retail company's digital marketing, e-commerce, and revenue growth strategy. This role is not just strategic, but also highly operational — the successful candidate must be willing to be the face of the brand, actively participate in advertising, live streaming, photo/video shoots, and drive end-to-end execution of marketing campaigns.

The Digital Marketing Director will be directly accountable for achieving online sales targets, driving revenue through digital channels, and building long-term customer loyalty.

Key Responsibilities

Revenue & Sales Growth

• Take full ownership of digital sales performance, with responsibility for achieving monthly and annual revenue targets.
• Drive conversion rate optimization (CRO) across websites, e-commerce platforms, and marketing funnels.
• Plan and execute campaigns that directly generate sales uplift during product launches, festivals, and promotions.
• Implement sales tracking dashboards to monitor performance in real time.
• Work closely with retail operations and product teams to align promotions with sales objectives.

Digital Marketing & Strategy

• Develop and execute a full-funnel digital marketing strategy covering SEO, SEM, social media, content, CRM, and e-commerce growth.
• Plan and manage omni-channel campaigns (Facebook, Instagram, TikTok, Google Ads, YouTube, programmatic, email, SMS, WhatsApp marketing).
• Build and manage a marketing calendar to align with product launches, seasonal campaigns, and retail events.
• Set and track KPIs (traffic, engagement, conversion, ROI, CAC, LTV).

Content Creation & Brand Representation

• Be the company representative / brand ambassador in advertising campaigns, live streams, photo/video shoots, and promotional events.
• Host or co-host live streaming sessions on e-commerce platforms (Shopee, Lazada, TikTok Shop, etc.) and social media, in both Mandarin and English.
• Participate in photo and video shoots for campaigns, including modeling or spokesperson duties.
• Collaborate with creative agencies, photographers, videographers, and influencers to produce high-quality content.

E-Commerce & Performance Marketing

• Oversee all e-commerce platforms (Shopee, Lazada, Amazon, Shopify, company website) to drive sales and optimize listings.
• Manage performance marketing campaigns, ensuring positive ROI across paid channels.
• Optimize product pages with strong visuals, keywords, and descriptions for maximum conversions.
• Implement retargeting and remarketing strategies to maximize repeat purchases.

Social Media & Community Building

• Build strong social media presence across TikTok, Instagram, Facebook, YouTube, LinkedIn, etc.
• Engage directly with followers and customers via social media and live sessions.
• Develop influencer/KOL partnerships and affiliate programs.
• Drive user-generated content (UGC) and build a loyal brand community.

Analytics & Reporting

• Monitor sales and marketing performance through tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, Shopify Analytics.
• Prepare detailed weekly/monthly sales reports with recommendations for improvements.
• Conduct competitor and market analysis to stay ahead of retail/digital trends.

Team Building & Management

• Build and lead the digital marketing team (performance marketers, content creators, designers, videographers).
• Train and mentor junior team members to ensure high-quality delivery.
• Manage external vendors, agencies, and freelancers effectively.

Other Responsibilities

• Coordinate with product, sales, and retail operations teams for campaign alignment.
• Stay updated with the latest digital trends, live-selling techniques, and retail innovations.
• Be flexible to take on front-facing roles, including media interviews or public events.
• Ensure brand consistency across all digital and offline channels.

Qualifications & Requirements

• At least 10 years of digital marketing experience, with proven success in retail/e-commerce.
• Strong experience in performance marketing, SEO/SEM, and social media growth.
• Fluent in both Mandarin and English (spoken & written) to conduct live streams, content creation, and communication with stakeholders.
• Comfortable being on camera (live streams, video ads, photo shoots) as the brand representative.
• Excellent knowledge of digital tools: Google Ads, Meta Ads Manager, TikTok Ads, Shopify, Mailchimp, Canva, Photoshop, Premiere Pro, etc.
• Entrepreneurial, hands-on, and able to execute from zero to scale.
• Strong leadership and communication skills, with the ability to build and inspire a marketing team.
• Willingness to work in a fast-paced, startup-like environment where flexibility and multitasking are key.

Working Hours: 6-day work week (including weekends).

• Compulsory to work on weekends for live streams, campaigns, and retail events.
• One rest day will be provided on a weekday (not fixed, based on company's scheduling needs).
• Standard hours: 10:00 AM – 7:00 PM (flexibility required for campaigns, live sessions, or events).

Employee Benefits:

• All statutory leave, medical, CPF, and other benefits in accordance with MOM employment regulations.

Position Overview

We are seeking a hands-on, dynamic, and creative Digital Marketing Director to lead our retail company's digital marketing, e-commerce, and revenue growth strategy. This role is not just strategic, but also highly operational — the successful candidate must be willing to be the face of the brand, actively participate in advertising, live streaming, photo/video shoots, and drive end-to-end execution of marketing campaigns.

The Digital Marketing Director will be directly accountable for achieving online sales targets, driving revenue through digital channels, and building long-term customer loyalty.

Key Responsibilities

Revenue & Sales Growth

• Take full ownership of digital sales performance, with responsibility for achieving monthly and annual revenue targets.
• Drive conversion rate optimization (CRO) across websites, e-commerce platforms, and marketing funnels.
• Plan and execute campaigns that directly generate sales uplift during product launches, festivals, and promotions.
• Implement sales tracking dashboards to monitor performance in real time.
• Work closely with retail operations and product teams to align promotions with sales objectives.

Digital Marketing & Strategy

• Develop and execute a full-funnel digital marketing strategy covering SEO, SEM, social media, content, CRM, and e-commerce growth.
• Plan and manage omni-channel campaigns (Facebook, Instagram, TikTok, Google Ads, YouTube, programmatic, email, SMS, WhatsApp marketing).
• Build and manage a marketing calendar to align with product launches, seasonal campaigns, and retail events.
• Set and track KPIs (traffic, engagement, conversion, ROI, CAC, LTV).

Content Creation & Brand Representation

• Be the company representative / brand ambassador in advertising campaigns, live streams, photo/video shoots, and promotional events.
• Host or co-host live streaming sessions on e-commerce platforms (Shopee, Lazada, TikTok Shop, etc.) and social media, in both Mandarin and English.
• Participate in photo and video shoots for campaigns, including modeling or spokesperson duties.
• Collaborate with creative agencies, photographers, videographers, and influencers to produce high-quality content.

E-Commerce & Performance Marketing

• Oversee all e-commerce platforms (Shopee, Lazada, Amazon, Shopify, company website) to drive sales and optimize listings.
• Manage performance marketing campaigns, ensuring positive ROI across paid channels.
• Optimize product pages with strong visuals, keywords, and descriptions for maximum conversions.
• Implement retargeting and remarketing strategies to maximize repeat purchases.

Social Media & Community Building

• Build strong social media presence across TikTok, Instagram, Facebook, YouTube, LinkedIn, etc.
• Engage directly with followers and customers via social media and live sessions.
• Develop influencer/KOL partnerships and affiliate programs.
• Drive user-generated content (UGC) and build a loyal brand community.

Analytics & Reporting

• Monitor sales and marketing performance through tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, Shopify Analytics.
• Prepare detailed weekly/monthly sales reports with recommendations for improvements.
• Conduct competitor and market analysis to stay ahead of retail/digital trends.

Team Building & Management

• Build and lead the digital marketing team (performance marketers, content creators, designers, videographers).
• Train and mentor junior team members to ensure high-quality delivery.
• Manage external vendors, agencies, and freelancers effectively.

Other Responsibilities

• Coordinate with product, sales, and retail operations teams for campaign alignment.
• Stay updated with the latest digital trends, live-selling techniques, and retail innovations.
• Be flexible to take on front-facing roles, including media interviews or public events.
• Ensure brand consistency across all digital and offline channels.

Qualifications & Requirements

• At least 10 years of digital marketing experience, with proven success in retail/e-commerce.
• Strong experience in performance marketing, SEO/SEM, and social media growth.
• Fluent in both Mandarin and English (spoken & written) to conduct live streams, content creation, and communication with stakeholders.
• Comfortable being on camera (live streams, video ads, photo shoots) as the brand representative.
• Excellent knowledge of digital tools: Google Ads, Meta Ads Manager, TikTok Ads, Shopify, Mailchimp, Canva, Photoshop, Premiere Pro, etc.
• Entrepreneurial, hands-on, and able to execute from zero to scale.
• Strong leadership and communication skills, with the ability to build and inspire a marketing team.
• Willingness to work in a fast-paced, startup-like environment where flexibility and multitasking are key.

Working Hours: 6-day work week (including weekends).

• Compulsory to work on weekends for live streams, campaigns, and retail events.
• One rest day will be provided on a weekday (not fixed, based on company's scheduling needs).
• Standard hours: 9:00 AM – 6:30 PM (flexibility required for campaigns, live sessions, or events).

Employee Benefits:

• All statutory leave, medical, CPF, and other benefits in accordance with MOM employment regulations.

Position Summary

We are looking for a Marketing Subject Matter Expert to drive customer awareness, lead generation, and conversion to support the growth of a new customer offering in Singapore. This role will report to and work closely with the Subscription Head, playing a pivotal part in launching and scaling the innovative consumer offering, optimizing the customer experience journey (CEJ), and ensuring strong digital marketing execution to achieve business objectives.

The ideal candidate will need to have a strong background in digital marketing, growth strategies and full-funnel optimization, with a solid experience in e-commerce.

Role and Responsibilities

• Develop and execute marketing strategies to build awareness and drive customer engagement for the subscription model.
• Lead customer acquisition and digital performance marketing efforts across channels such as Google, Meta, TikTok, programmatic advertising, CRM, and retargeting.
• Work closely with UX/UI and product teams to enhance the digital experience, ensuring a seamless path to purchase.
• Create and manage lead generation strategies, leveraging data analytics to increase conversion and customer retention.
• Manage marketing budgets efficiently, ensuring optimal allocation across upper, mid, and lower funnel strategies to maximize ROAS and conversion.
• Analyze and track key marketing performance metrics to optimize growth initiatives.
• Collaborate cross-functionally with product, commercial, and finance teams to ensure marketing aligns with overall business goals.
• Oversee marketing campaign execution, A/B testing, and performance tracking, iterating based on insights and data.

Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5-6 years of experience in digital marketing, growth strategy, or performance marketing, ideally in the eCommerce, or digital marketing industry.
• Proven expertise in customer acquisition, lead generation, and conversion optimization through paid media, CRM, and multi-channel campaigns.
• Excellent analytical skills, with experience tracking campaign performance, interpreting data, and providing actionable insights to optimize marketing ROI.
• Proficiency in data analysis tools such as Adobe Analytics, Google Analytics, Excel, Tableau etc.
• Outstanding communication and interpersonal skills, with the ability to drive alignment between marketing, product, and commercial teams.
• Highly detail-oriented, proactive, and adaptable, with the ability to manage multiple priorities in a fast-paced, digital-first environment.
• Highly collaborative team player who is passionate about business unit's success and works well across the department
• Possesses a High level of integrity and Ethics
• Must be aligned to Samsung Core Values
• Extensive experience with Singapore Enterprise and Government Account Management will be a plus
• Strong attention to detail
• Good communication and creative skills.

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Conceptualise digital media strategies to optimise user experience in-app and across Facebook and Google Ads
• Develop tools to automate campaign building and feed management processes to help streamline team workflow
• Manage the setup, development and maintenance of Online Marketing infrastructure, including tracking, feed, pages, data
• Assist in the reporting of daily marketing outcomes
• Other ad-hoc tasks as and when directed by team lead

Requirements:

• Currently pursuing a Bachelor's degree or higher
• Analytical, comfortable with data, numbers-driven
• Interested in product development
• Excellent communication skills
• Proficiency in SQL or Python
• Full-time interns preferred
• Students who can commit part-time for a minimum of 3 working days a week are also welcome to apply

As a key member of our team, you will be responsible for driving our online presence and capturing market share.

Key Responsibilities:

• Implement digital marketing activities and campaigns to capture market share online.
• Develop or upload content or product updates on the website and digital channels to ensure most relevant and accurate information are being shared.
• Attend to all online enquiries and questions.
• Investigate and provide ad-hoc IT support to the team when an issue arises.
• Provide relevant sales support.

Competencies:

• Develop engaging content using videos, customer testimonials, or pictures to garner interest online.
• Utilize social media or various digital channels to upload new/updated products.
• Effectively communicate among departments for successful service delivery or projects.
• Leverage technical expertise to resolve issues through familiarization with systems and offer troubleshooting.

Required Skills and Qualifications:

• Troubleshooting
• Advertising
• Social Media
• Email Marketing
• Content Marketing
• Digital Marketing
• Writing
• Copywriting
• Social Media Marketing
• Google Ads
• Facebook
• Google Analytics
• SEO
• Service Delivery
• Adobe Photoshop

Benefits:

This role offers opportunities for growth and development in a dynamic environment.

Others:

We value teamwork and collaboration in achieving our goals.

We are seeking a highly skilled Digital Marketing Manager to lead the development and implementation of our company's online marketing strategies.