401 Digital Marketing Director jobs in Singapore

• Take full ownership of digital sales performance, with responsibility for achieving monthly and annual revenue targets.
• Drive conversion rate optimization (CRO) across websites, e-commerce platforms, and marketing funnels.
• Plan and execute campaigns that directly generate sales uplift during product launches, festivals, and promotions.
• Implement sales tracking dashboards to monitor performance in real time.
• Work closely with retail operations and product teams to align promotions with sales objectives.

• Develop and execute a full-funnel digital marketing strategy covering SEO, SEM, social media, content, CRM, and e-commerce growth.
• Plan and manage omni-channel campaigns (Facebook, Instagram, TikTok, Google Ads, YouTube, programmatic, email, SMS, WhatsApp marketing).
• Build and manage a marketing calendar to align with product launches, seasonal campaigns, and retail events.
• Set and track KPIs (traffic, engagement, conversion, ROI, CAC, LTV).

• Be the company representative / brand ambassador in advertising campaigns, live streams, photo/video shoots, and promotional events.
• Host or co-host live streaming sessions on e-commerce platforms (Shopee, Lazada, TikTok Shop, etc.) and social media, in both Mandarin and English.
• Participate in photo and video shoots for campaigns, including modeling or spokesperson duties.
• Collaborate with creative agencies, photographers, videographers, and influencers to produce high-quality content.

• Oversee all e-commerce platforms (Shopee, Lazada, Amazon, Shopify, company website) to drive sales and optimize listings.
• Manage performance marketing campaigns, ensuring positive ROI across paid channels.
• Optimize product pages with strong visuals, keywords, and descriptions for maximum conversions.
• Implement retargeting and remarketing strategies to maximize repeat purchases.

• Build strong social media presence across TikTok, Instagram, Facebook, YouTube, LinkedIn, etc.
• Engage directly with followers and customers via social media and live sessions.
• Develop influencer/KOL partnerships and affiliate programs.
• Drive user-generated content (UGC) and build a loyal brand community.

• Monitor sales and marketing performance through tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, Shopify Analytics.
• Prepare detailed weekly/monthly sales reports with recommendations for improvements.
• Conduct competitor and market analysis to stay ahead of retail/digital trends.

• Build and lead the digital marketing team (performance marketers, content creators, designers, videographers).
• Train and mentor junior team members to ensure high-quality delivery.
• Manage external vendors, agencies, and freelancers effectively.

• Coordinate with product, sales, and retail operations teams for campaign alignment.
• Stay updated with the latest digital trends, live-selling techniques, and retail innovations.
• Be flexible to take on front-facing roles, including media interviews or public events.
• Ensure brand consistency across all digital and offline channels.

• At least 10 years of digital marketing experience, with proven success in retail/e-commerce.
• Strong experience in performance marketing, SEO/SEM, and social media growth.
• Fluent in both Mandarin and English (spoken & written) to conduct live streams, content creation, and communication with stakeholders.
• Comfortable being on camera (live streams, video ads, photo shoots) as the brand representative.
• Excellent knowledge of digital tools: Google Ads, Meta Ads Manager, TikTok Ads, Shopify, Mailchimp, Canva, Photoshop, Premiere Pro, etc.
• Entrepreneurial, hands-on, and able to execute from zero to scale.
• Strong leadership and communication skills, with the ability to build and inspire a marketing team.
• Willingness to work in a fast-paced, startup-like environment where flexibility and multitasking are key.

• Compulsory to work on weekends for live streams, campaigns, and retail events.
• One rest day will be provided on a weekday (not fixed, based on company's scheduling needs).
• Standard hours: 10:00 AM - 7:00 PM (flexibility required for campaigns, live sessions, or events).

• All statutory leave, medical, CPF, and other benefits in accordance with MOM employment regulations.

About the Company

A global digital marketing and tech firm managing multi-million dollar ad spend across international markets. The team is lean but scaling fast, with plans to expand into e-commerce, app installs, and media buying by 2026.

Role Summary

The Digital Marketing Director will lead strategy, execution, and optimization of all digital marketing efforts. You'll manage client accounts, drive performance, and build a high-impact team. This role blends leadership, analytics, and hands-on campaign management.

Key Responsibilities

• Develop and execute digital marketing strategies across paid media, SEO, content, and social.
• Drive client acquisition and retention through data-driven campaigns.
• Expand into new verticals (e-commerce, app installs) and markets (China, global).
• Manage and mentor account managers and media buyers.
• Oversee client relationships and ensure campaign success.
• Collaborate with founders and tech/product teams on growth initiatives.
• Monitor KPIs, ad spend, and ROI across platforms.
• Optimize campaigns using tools like Google Ads, Meta, TikTok, and analytics dashboards.
• Report performance metrics and insights to stakeholders.
• Support hiring, training, and SOP development for the marketing team.
• Coordinate with finance and operations on budgets and reporting.
• Ensure compliance and alignment across international entities.

Requirements

• Proven experience in digital marketing leadership (agency or in-house).
• Strong grasp of performance marketing, media buying, and analytics.
• Hands-on with platforms like Meta Ads, Google Ads, TikTok, Xero, and Pipedrive.
• Startup mindset: proactive, agile, and results-driven.

Interested applicants, please email your resume to

Tan Li Lian

EA 01C3135

Reg R

The role of a digital marketing director involves overseeing the development and execution of comprehensive digital marketing strategies, aimed at promoting products, services, or brands and driving customer engagement.

Key Responsibilities:

• Collaborate with cross-functional teams to create effective digital marketing campaigns.
• Identify suitable digital platforms and negotiate advertising placements.
• Conduct market research and analysis to understand consumer behavior, industry trends, and competitor activities.
• BUILD and maintain relationships with clients, ensuring clear communication and understanding of their marketing objectives.
• Oversee the development of compelling and persuasive digital content.

Required Skills and Qualifications:

• Thinks creatively and develops innovative digital marketing concepts and ideas.
• Exhibits excellent verbal and written communication skills to effectively convey ideas and present campaign proposals to clients.
• Handles multiple projects simultaneously, meets deadlines, and manages resources efficiently.
• Familiarity with digital marketing platforms, social media advertising, and online analytics tools.

We are looking for a data-driven and creative Digital Marketing Lead to accelerate customer acquisition, improve and optimise current and new campaigns for conversion. The candidate should be able to translate data driven insights into personalised marketing campaigns to meet the business objectives (acquisition/retention). They will identify opportunities and execute high-impact conversion driven campaigns across OCBC Consumer Financial Services (CFS) owned and earned media channels. The ideal candidate has led Agile business squads to deliver strategic initiatives, applying Agile methodologies to enhance team collaboration, accelerate delivery timelines, and improve project outcomes. The candidate is experienced in sprint planning, backlog grooming, and stakeholder engagement.

What you do

Growth Strategy & Planning:

• Support Consumer Financial Services (CFS) Businesses in the end-to-end marketing campaign development and execution, from ideation to implementation to achieve strategic goals and KPIs.
• Work with Marketing, Product, and Business Teams to ideate, identify and craft acquisition/retention strategies to meet specific business objectives.
• Use data to identify, prioritise and implement the growth opportunities across segments, products, and channels.
• Ability to steer working teams to ideate and execute and deliver impact.
• Present clear and data led recommendations to stakeholders and adjust strategies based on results.
• Manage the set budget and ensure compliance with various MAS regulations for the campaigns
• Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriate

Acquisition & Conversion Optimisation:

• Design and execute performance marketing campaigns (e.g. SEM, paid social, display) to drive qualified leads and conversions.
• Conduct A/B testing across digital touchpoints (web, app, landing pages, push notifications).
• Ability to segment customers and create bespoke campaigns that drive immediate recall and conversion.

Digital Analytics & Reporting:

• Strong analytical skills and ability to translate data into insights and subsequently execution.
• Analyse funnel data, user behaviour and campaign performance to extract actionable insights.
• Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI. Implement and measure campaigns to maximize channel performance across acquisition and cross-sell

Who you are

• Proven track record in scaling digital acquisition and retention campaigns with measurable business impact.
• Experienced in implementing Agile practices to drive team efficiency and project success.
• Strong command of digital platforms (Google ads, Meta, TikTok, YouTube), MarTech tools including Adobe Suite (Adobe Analytics, Target)
• Deep understanding of customer journey mapping, segmentation, A/B testing, and funnel optimization
• Analytical mindset with excellent communication and stakeholder management skills
• Experience in working cross-functionally in matrix or agile environments

We are looking for a data-driven and creative Digital Marketing Lead to accelerate customer acquisition, improve and optimise current and new campaigns for conversion. The candidate should be able to translate data driven insights into personalised marketing campaigns to meet the business objectives (acquisition/retention). They will identify opportunities and execute high-impact conversion driven campaigns across OCBC Consumer Financial Services (CFS) owned and earned media channels. The ideal candidate has led Agile business squads to deliver strategic initiatives, applying Agile methodologies to enhance team collaboration, accelerate delivery timelines, and improve project outcomes. The candidate is experienced in sprint planning, backlog grooming, and stakeholder engagement.
What you do
Growth Strategy & Planning:
Support Consumer Financial Services (CFS) Businesses in the end-to-end marketing campaign development and execution, from ideation to implementation to achieve strategic goals and KPIs.
Work with Marketing, Product, and Business Teams to ideate, identify and craft acquisition/retention strategies to meet specific business objectives.
Use data to identify, prioritise and implement the growth opportunities across segments, products, and channels.
Ability to steer working teams to ideate and execute and deliver impact.
Present clear and data led recommendations to stakeholders and adjust strategies based on results.
Manage the set budget and ensure compliance with various MAS regulations for the campaigns
Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriate
Acquisition & Conversion Optimisation:
Design and execute performance marketing campaigns (e.g. SEM, paid social, display) to drive qualified leads and conversions.
Conduct A/B testing across digital touchpoints (web, app, landing pages, push notifications).
Ability to segment customers and create bespoke campaigns that drive immediate recall and conversion.
Digital Analytics & Reporting:
Strong analytical skills and ability to translate data into insights and subsequently execution.
Analyse funnel data, user behaviour and campaign performance to extract actionable insights.
Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI. Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
Who you are
Proven track record in scaling digital acquisition and retention campaigns with measurable business impact.
Experienced in implementing Agile practices to drive team efficiency and project success.
Strong command of digital platforms (Google ads, Meta, TikTok, YouTube), MarTech tools including Adobe Suite (Adobe Analytics, Target)
Deep understanding of customer journey mapping, segmentation, A/B testing, and funnel optimization
Analytical mindset with excellent communication and stakeholder management skills
Experience in working cross-functionally in matrix or agile environments
#J-18808-Ljbffr

We are looking for a data-driven and creative Digital Marketing Lead to accelerate customer acquisition, improve and optimise current and new campaigns for conversion. The candidate should be able to translate data driven insights into personalised marketing campaigns to meet the business objectives (acquisition/retention). They will identify opportunities and execute high-impact conversion driven campaigns across OCBC Consumer Financial Services (CFS) owned and earned media channels. The ideal candidate has led Agile business squads to deliver strategic initiatives, applying Agile methodologies to enhance team collaboration, accelerate delivery timelines, and improve project outcomes. The candidate is experienced in sprint planning, backlog grooming, and stakeholder engagement.

What you do

Growth Strategy & Planning:

• Support Consumer Financial Services (CFS) Businesses in the end-to-end marketing campaign development and execution, from ideation to implementation to achieve strategic goals and KPIs.
• Work with Marketing, Product, and Business Teams to ideate, identify and craft acquisition/retention strategies to meet specific business objectives.
• Use data to identify, prioritise and implement the growth opportunities across segments, products, and channels.
• Ability to steer working teams to ideate and execute and deliver impact.
• Present clear and data led recommendations to stakeholders and adjust strategies based on results.
• Manage the set budget and ensure compliance with various MAS regulations for the campaigns
• Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriate

Acquisition & Conversion Optimisation:

• Design and execute performance marketing campaigns (e.g. SEM, paid social, display) to drive qualified leads and conversions.
• Conduct A/B testing across digital touchpoints (web, app, landing pages, push notifications).
• Ability to segment customers and create bespoke campaigns that drive immediate recall and conversion.

Digital Analytics & Reporting:

• Strong analytical skills and ability to translate data into insights and subsequently execution.
• Analyse funnel data, user behaviour and campaign performance to extract actionable insights.
• Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI. Implement and measure campaigns to maximize channel performance across acquisition and cross-sell

Who you are

• Proven track record in scaling digital acquisition and retention campaigns with measurable business impact.
• Experienced in implementing Agile practices to drive team efficiency and project success.
• Strong command of digital platforms (Google ads, Meta, TikTok, YouTube), MarTech tools including Adobe Suite (Adobe Analytics, Target)
• Deep understanding of customer journey mapping, segmentation, A/B testing, and funnel optimization
• Analytical mindset with excellent communication and stakeholder management skills
• Experience in working cross-functionally in matrix or agile environments

Position Summary

We are looking for a Marketing Subject Matter Expert to drive customer awareness, lead generation, and conversion to support the growth of a new customer offering in Singapore. This role will report to and work closely with the Subscription Head, playing a pivotal part in launching and scaling the innovative consumer offering, optimizing the customer experience journey (CEJ), and ensuring strong digital marketing execution to achieve business objectives.

The ideal candidate will need to have a strong background in digital marketing, growth strategies and full-funnel optimization, with a solid experience in e-commerce.

Role and Responsibilities

• Develop and execute marketing strategies to build awareness and drive customer engagement for the subscription model.
• Lead customer acquisition and digital performance marketing efforts across channels such as Google, Meta, TikTok, programmatic advertising, CRM, and retargeting.
• Work closely with UX/UI and product teams to enhance the digital experience, ensuring a seamless path to purchase.
• Create and manage lead generation strategies, leveraging data analytics to increase conversion and customer retention.
• Manage marketing budgets efficiently, ensuring optimal allocation across upper, mid, and lower funnel strategies to maximize ROAS and conversion.
• Analyze and track key marketing performance metrics to optimize growth initiatives.
• Collaborate cross-functionally with product, commercial, and finance teams to ensure marketing aligns with overall business goals.
• Oversee marketing campaign execution, A/B testing, and performance tracking, iterating based on insights and data.

Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5-6 years of experience in digital marketing, growth strategy, or performance marketing, ideally in the eCommerce, or digital marketing industry.
• Proven expertise in customer acquisition, lead generation, and conversion optimization through paid media, CRM, and multi-channel campaigns.
• Excellent analytical skills, with experience tracking campaign performance, interpreting data, and providing actionable insights to optimize marketing ROI.
• Proficiency in data analysis tools such as Adobe Analytics, Google Analytics, Excel, Tableau etc.
• Outstanding communication and interpersonal skills, with the ability to drive alignment between marketing, product, and commercial teams.
• Highly detail-oriented, proactive, and adaptable, with the ability to manage multiple priorities in a fast-paced, digital-first environment.
• Highly collaborative team player who is passionate about business unit's success and works well across the department
• Possesses a High level of integrity and Ethics
• Must be aligned to Samsung Core Values
• Extensive experience with Singapore Enterprise and Government Account Management will be a plus
• Strong attention to detail
• Good communication and creative skills.

Role Description

This is a full-time remote role for an Online Marketing Specialist. The Online Marketing Specialist will be responsible for developing and executing online marketing campaigns, managing social media platforms, creating digital marketing strategies, and coordinating sales activities. Day-to-day tasks include analyzing marketing data, optimizing web content, engaging with online audiences, and collaborating with the sales team to drive revenue growth. The specialist will also monitor industry trends and competitor activities to inform marketing strategies.

Qualifications

• Online Marketing and Digital Marketing skills
• Proficiency in Social Media Marketing
• Experience in Marketing and Sales coordination
• Excellent analytical and problem-solving skills
• Strong written and verbal communication skills
• Ability to work independently and remotely
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in using marketing tools and platforms is a plus

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Conceptualise digital media strategies to optimise user experience in-app and across Facebook and Google Ads
• Develop tools to automate campaign building and feed management processes to help streamline team workflow
• Manage the setup, development and maintenance of Online Marketing infrastructure, including tracking, feed, pages, data
• Assist in the reporting of daily marketing outcomes
• Other ad-hoc tasks as and when directed by team lead

Requirements:

• Currently pursuing a Bachelor's degree or higher
• Analytical, comfortable with data, numbers-driven
• Interested in product development
• Excellent communication skills
• Proficiency in SQL or Python
• Full-time interns preferred
• Students who can commit part-time for a minimum of 3 working days a week are also welcome to apply