What Jobs are available for Digital Marketing Director in Singapore?

Digital growth requires strategic development and execution across social media platforms, leveraging paid and organic efforts to amplify the brand’s presence.

• Scale digital marketing initiatives by developing, coaching, and leading a team of professionals responsible for campaign creation, optimization, and performance analysis.
• Collaborate closely with cross-functional teams to integrate data-driven insights and drive informed decision-making throughout the campaign lifecycle.

The ideal candidate possesses 4+ years of experience in digital marketing, preferably with expertise in social media advertising and management. A proven track record of managing large-scale budgets with significant ROI is essential.

Position Summary

We are looking for a Marketing Subject Matter Expert to drive customer awareness, lead generation, and conversion to support the growth of a new customer offering in Singapore. This role will report to and work closely with the Subscription Head, playing a pivotal part in launching and scaling the innovative consumer offering, optimizing the customer experience journey (CEJ), and ensuring strong digital marketing execution to achieve business objectives.

The ideal candidate will need to have a strong background in digital marketing, growth strategies and full-funnel optimization, with a solid experience in e-commerce.

Role and Responsibilities

• Develop and execute marketing strategies to build awareness and drive customer engagement for the subscription model.
• Lead customer acquisition and digital performance marketing efforts across channels such as Google, Meta, TikTok, programmatic advertising, CRM, and retargeting.
• Work closely with UX/UI and product teams to enhance the digital experience, ensuring a seamless path to purchase.
• Create and manage lead generation strategies, leveraging data analytics to increase conversion and customer retention.
• Manage marketing budgets efficiently, ensuring optimal allocation across upper, mid, and lower funnel strategies to maximize ROAS and conversion.
• Analyze and track key marketing performance metrics to optimize growth initiatives.
• Collaborate cross-functionally with product, commercial, and finance teams to ensure marketing aligns with overall business goals.
• Oversee marketing campaign execution, A/B testing, and performance tracking, iterating based on insights and data.

Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5-6 years of experience in digital marketing, growth strategy, or performance marketing, ideally in the eCommerce, or digital marketing industry.
• Proven expertise in customer acquisition, lead generation, and conversion optimization through paid media, CRM, and multi-channel campaigns.
• Excellent analytical skills, with experience tracking campaign performance, interpreting data, and providing actionable insights to optimize marketing ROI.
• Proficiency in data analysis tools such as Adobe Analytics, Google Analytics, Excel, Tableau etc.
• Outstanding communication and interpersonal skills, with the ability to drive alignment between marketing, product, and commercial teams.
• Highly detail-oriented, proactive, and adaptable, with the ability to manage multiple priorities in a fast-paced, digital-first environment.
• Highly collaborative team player who is passionate about business unit's success and works well across the department
• Possesses a High level of integrity and Ethics
• Must be aligned to Samsung Core Values
• Extensive experience with Singapore Enterprise and Government Account Management will be a plus
• Strong attention to detail
• Good communication and creative skills.

Role Description

This is a full-time remote role for an Online Marketing Specialist. The Online Marketing Specialist will be responsible for developing and implementing marketing strategies, managing social media accounts, conducting digital marketing campaigns, and driving online sales. Day-to-day tasks include creating marketing content, analyzing campaign performance, and collaborating with cross-functional teams to enhance brand awareness and audience engagement.

Qualifications

• Online Marketing, Social Media Marketing, and Digital Marketing skills
• Experience in sales and marketing
• Excellent written and verbal communication skills
• Ability to work independently and remotely
• Strong analytical and problem-solving skills
• Bachelor's degree in Marketing, Communications, Business, or related field
• Experience in the design, art, and technology industries is a plus

Role Description

This is a full-time remote role for an Online Marketing Specialist. The Online Marketing Specialist will be responsible for developing and executing online marketing campaigns, managing social media platforms, creating digital marketing strategies, and coordinating sales activities. Day-to-day tasks include analyzing marketing data, optimizing web content, engaging with online audiences, and collaborating with the sales team to drive revenue growth. The specialist will also monitor industry trends and competitor activities to inform marketing strategies.

Qualifications

• Online Marketing and Digital Marketing skills
• Proficiency in Social Media Marketing
• Experience in Marketing and Sales coordination
• Excellent analytical and problem-solving skills
• Strong written and verbal communication skills
• Ability to work independently and remotely
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in using marketing tools and platforms is a plus

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Conceptualise digital media strategies to optimise user experience in-app and across Facebook and Google Ads
• Develop tools to automate campaign building and feed management processes to help streamline team workflow
• Manage the setup, development and maintenance of Online Marketing infrastructure, including tracking, feed, pages, data
• Assist in the reporting of daily marketing outcomes
• Other ad-hoc tasks as and when directed by team lead

Requirements:

• Currently pursuing a Bachelor's degree or higher
• Analytical, comfortable with data, numbers-driven
• Interested in product development
• Excellent communication skills
• Proficiency in SQL or Python
• Full-time interns preferred
• Students who can commit part-time for a minimum of 3 working days a week are also welcome to apply

Role Description

This is a full-time remote role for an Online Marketing Specialist. The Online Marketing Specialist will be responsible for developing and implementing online marketing strategies, managing social media marketing campaigns, analyzing sales data, conducting market research, and creating digital marketing content. Additionally, the specialist will be expected to work collaboratively with the sales and marketing teams to drive online engagement and meet company goals.

Qualifications

• Proficiency in Online Marketing, Digital Marketing, and Social Media Marketing
• Strong skills in Sales and Market Research
• Excellent written and verbal communication abilities
• Ability to analyze sales data and report on marketing campaign performance
• Experience working independently and remotely
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in the industry is a plus

Support the ongoing maintenance and updates of the company's corporate website and eShop : Collaborate with the marketing and web development teams to ensure the company's digital platforms remain current, user-friendly, and visually appealing. This includes updating product listings, refreshing content, optimizing navigation, troubleshooting minor technical issues, and ensuring alignment with brand guidelines to enhance the online customer experience and drive conversions.
Assist in the planning, organization, and execution of a sales-focused CRM system tailored to the Singapore market : Work closely with the sales and marketing teams to design and implement a Customer Relationship Management (CRM) system that supports lead generation, customer retention, and sales growth in Singapore. Responsibilities include gathering market-specific requirements, coordinating data input, segmenting customer profiles, tracking campaign performance, and providing insights to refine strategies, ultimately boosting engagement and revenue in the region.
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Get AI-powered advice on this job and more exclusive features.
We are looking for an experienced, highly motivated and hands-on
Head of Online Marketing
to push our Marketing activities to the next level. You will be responsible for
scaling up our user acquisition strategies , with positive unit economics and profitability always in mind.
You will
work closely with the Founder and CEO of StyleTribute,
helping the company to reach its next stage of growth.
Are you passionate about finding new ways to acquire customers and measuring the exact value that each of them brings to the company's bottom line? Are you obsessed with optimizing each channel's CAC? Are you constantly thinking about strategies to get our customers to come back to the website more often?
And most importantly, are you looking to step up in your career, proving you can succeed in a challenging role with significant growth potential?
If the answers to all the questions above are 'YES!', then we probably have the opportunity for you.
Responsibilities
Paid Channels
Manage daily operations of all active Paid Channels (SEM, FB Ads, GDN, Retargeting)
Scale and allocate marketing budget efficiently across paid channels, aiming to lower overall CAC
Organic Channels
Email Marketing
Optimize existing EDM campaigns through rigorous A/B testing
Develop automated email campaigns (DRIP campaigns) to increase retention and LTV
SEO
Provide technical guidance for onsite SEO improvements and ensure future developments are SEO compliant
Implement offsite white-hat link building strategies to enhance domain authority
Onsite Marketing
Gather customer insights to identify website improvements
Design and run A/B tests to improve conversion rates
Data Analysis
Regular analysis of channel and country performance for dynamic budget allocation
Monthly cohort analysis of markets and acquisition channels
Identify and fix data tracking issues
Project & Team Management
Oversee social media manager and graphic designer
Collaborate with tech team on new marketing tools, tracking, and SEO enhancements
Requirements
Minimum 2-3 years experience in performance marketing, preferably in eCommerce startups
Hands-on experience with channels and activities mentioned above, with practical and theoretical knowledge
Basic understanding of CSS, HTML, Javascript, and W3C standards
Expertise in Web Analytics platforms, primarily GA
Strong analytical skills with data-driven decision-making experience
Ability to work independently with high proactivity
Proven success in leading cross-functional initiatives
Excellent interpersonal skills for stakeholder management
Positive, can-do attitude and driven mindset
Passion for online marketing and startups
Benefits
Lead a core function within the company
Collaborate directly with the CEO on growth strategies
Impact the company's long-term success
Opportunities for long-term growth in an ambitious, investor-backed company
Gain top-notch marketing experience in emerging markets
Work permit sponsorship for expatriates
Flexible working hours and environment
Competitive salary
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Apparel & Fashion
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Department Marketing

LevelEntry Level

LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

Our Online Marketing team at Shopee and Monee drives growth through impactful digital campaigns and data-driven insights. We cover Account Management, Partnerships, and Strategy & Planning, working closely with local and regional teams to deliver full-funnel marketing initiatives.

Note: Your final placement will be dependent on your knowledge, skills and experience after the team's evaluation.

Job Description:

• Assist in designing, planning, and managing online marketing campaigns across various digital platforms
• Track and analyse campaign performance to identify areas for improvement and recommend data-driven optimisations
• Work closely with local and regional marketing teams to deliver full-funnel marketing campaigns
• Collaborate with analytics teams to understand campaign measurement, tracking, and attribution
• Explore new ways of engaging customers through testing and refining marketing initiatives
• Maintain strong working relationships with a wide range of media partners, aligning on deliverables, testing plans, and innovation initiatives
• Own the Online Marketing strategy and budget for the assigned market, and work directly with the local country leads, marketing lead and Business Intelligence Lead
• Stay updated on the latest digital marketing trends and practices

Requirements:

• Bachelor's degree in business, marketing, analytics, or other relevant quantitative fields
• Strong analytical skills and proficiency in Excel
• Interest or basic knowledge in digital marketing platforms (Social, Google & TikTok etc.) and marketing strategies (user acquisition, brand awareness, etc)
• Ability to analyse data and communicate insights in a clear and structured manner
• Good teamwork and stakeholder management skills
• Self-motivated, detail-oriented, and able to handle multiple tasks in a dynamic environment
• Prior internship or project experience in online marketing is a plus