795 Digital Advertising jobs in Singapore

This role entails managing and optimizing paid ad campaigns for clients across social platforms. As a core team member, you'll oversee all aspects of our clients' digital presence.

We are seeking a skilled and dedicated professional to manage and optimize both Google Ads (PPC) and Social Media Marketing (SMM). This role requires exceptional client management and communication skills, as well as proficiency in written and spoken English.

• Campaign Creation & Strategy: Develop and execute integrated social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn.
• Content Strategy: Plan and distribute engaging content in various formats, ensuring alignment with each brand's voice and objectives.
• Audience Insights & Optimization: Collect and analyze audience data to create comprehensive reports, refining future campaigns based on specific KPIs.
• Brand Consistency: Ensure cohesive messaging across all social platforms by collaborating with internal teams and external partners.
• Competitive Research: Monitor competing brands and stay informed about social media trends and tools to ensure we remain industry leaders.

• Keyword Research & Optimization: Conduct thorough keyword research, create compelling ad copy, and optimize bidding strategies, conversion rates, and calls to action to drive campaign success.
• End-to-End Management: Lead the planning, execution, and management of PPC campaigns, ensuring that goals and timelines are met.
• Data Analysis & Tracking: Perform data analysis using tools like Google Tag Manager and Google Analytics, providing insights and actionable recommendations to enhance performance.

• Eligibility: Singaporeans or PR holders only.
• Experience: At least 2 years managing paid ads, or 1 year in a digital agency setting.
• Skills: Exceptional client management and communication skills; proficient in written and spoken English.
• Attributes: Proactive, responsible, resourceful, with a positive and team-oriented mindset.

Paid Media Strategist

We are seeking a skilled Paid Media Strategist to drive quality traffic and conversions through Google SEM campaigns and social media ad platforms.

• Plan, execute, and optimize Google SEM campaigns to meet business objectives.
• Develop campaign strategies, including audience targeting, bidding strategies, and creative recommendations.
• Analyze campaign performance, providing regular reports and actionable insights to stakeholders.
• Collaborate with creative teams to develop compelling ad copy and visuals.
• Manage multiple client campaigns simultaneously, ensuring high-quality delivery within deadlines.

• Strong expertise in Google Ads platform (Search, Shopping, etc.) and social media ad platforms like Meta Ads Manager.
• Proficient in campaign performance analysis using tools like Google and Facebook Ads Manager.
• Ability to multitask and effectively manage time in a fast-paced environment.
• Strong written and verbal communication skills for client reporting and collaboration.
• Analytical thinking and problem-solving abilities to optimize campaign performance.

• 2+ years of experience in SEM and social media ad campaign management.
• Certification in Google Ads and/or Meta Ads Manager is a plus.
• Experience managing multiple campaigns across various industries is highly valued.

Job Description

The role of the Business Intelligence Lead for Exchange Platforms involves developing strategic marketplace intelligence to enhance the strategies of agency partners and the brands they manage in the programmatic advertising market. This includes analyzing data to identify new opportunities for growth across the Ad exchange, through investment in media and optimization of their media buying.

As a Business Intelligence Lead for Exchange Platforms, you will build close relationships with key stakeholders internally and externally to share and provide insights into key trends in programmatic media buying. You will also support the APAC Exchange team with business intelligence resources necessary for effective decision making and revenue tracking across the region.

Responsibilities

• Develop data-driven media sales recommendations that align with the business objectives of the agency partners and their brands.
• Quantify high impact media investment opportunities with clear implementation recommendations and pitch to agency-managed brands when applicable.
• Partner with exchange sales and product teams to develop, test tools, templates, and frameworks, and to streamline, scale agency and brand customer analyses.
• Analyze data and partner with APAC exchange leadership to identify new opportunities and support effective decision making by providing thought-provoking and actionable insights and analysis to business leadership.
• Develop and maintain accurate, durable, and scalable data pipelines, dashboards, and infrastructure to empower APAC exchange stakeholders to self-serve answers.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in Business Intelligence or Data Analytics.
• 2 years of experience in SQL and Data Visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).
• Experience in using data to generate client insights.

Preferred Qualifications

• Experience managing and optimizing digital display, video, and connected TV advertising campaigns for large, complex clients.
• Experience in programmatic or digital media, either at an agency or directly with advertisers in an investigative role.
• Experience with measurement platforms, Ad operations, exchanges, DSPs, SSPs, private/programmatic deals, publisher monetization, or Ad platforms.
• Ability to analyze complex data and translate it into actionable insights that drive business decisions.
• Excellent presentation, verbal, and written communication skills to articulate compelling data narratives to various audiences.

Duties

· Design and supervise all aspects of the digital marketing department including marketing database, email, and display advertising campaigns

· Grow and monitor campaign budgets.

· Plan and manage the creation of relevant and engaging digital content for publishing onto various digital platforms

· Plan and manage the various social media platforms.

· Plan and manage digital advertising campaigns

· Plan and manage SEO campaigns

· Provide accurate reports on the marketing campaign's overall performance.

· Coordinate with various advertising and media experts to improve marketing results.

· Appraise important metrics that affect website traffic, service quotas, and target audience

· Collaborate with teams to brainstorm new and innovative growth strategies

· Keep up to date with emerging digital platforms, industry trends, and MarTech

Working days: 5.5

Working timing: 9am - 6pm (Monday-Friday)

9am - 1pm (Saturday)

Get AI-powered advice on this job and more exclusive features.

Accenture has an exciting opportunity for a driven and experienced media planning/buying Agency industry expert, with sales leadership experience or acumen as we expand our team in Singapore. If you thrive in a fast-paced environment and are excited by the opportunity to build a business, read on.

We are looking for an online performance marketing expert, with significant experience in the Agency/Reseller ecosystem for online social media advertising planning/buying. The successful candidate for the Agency Lead (AL) role will also have experience managing and coaching managers, driving business results, operational rigor, and working successfully with multiple internal and external stakeholders, notably media agency partners.

Success in this position requires developing and maintaining effective working relationships with the Accenture program Function Lead (FL) as a trusted second-in-command. It also involves building and maintaining collaboration with our Client Industry Sales Managers to co-design and implement successful sales strategies and tactics.

Skills and experience needed include analytical problem solving; a passion for people management; a willingness to experiment and move quickly; the ability to thrive in a dynamic, team-focused environment; and a passion for helping clients and advertising customers achieve business results.

This is an opportunity to work with one of the fastest-growing players in tech, within a leading global professional services company. Be part of something amazing in 2024 and beyond.

Responsibilities

1. Leading scaled growth for all agency agreements in place.
2. Management oversight of Sales Managers within span of control.
3. Collaborate with the Agency Industry Sales Manager to design and implement strategic and tactical sales plans.
4. Own and execute those sales plans through Sales Managers and Sales Reps in span of control.
5. Build and maintain an optimal sales execution environment focusing on People, Processes, Performance, and Productivity (4P’s).
6. Manage quarterly KPI/OKR and revenue targets for the team and individuals.
7. Promote a culture of ownership, innovation, quality, and operational rigor.
8. Analyze revenue and performance data to identify and drive actions impacting OKRs or revenue targets.
9. Prepare and deliver insights into business performance and outlook, including weekly reviews.
10. Create and maintain positive employee engagement in a high-performance environment.
11. Lead specific priority initiatives, such as churn reduction or new product launches focused on driving lower funnel advertising revenue.

Qualifications

1. Business Mandarin proficiency required.
2. 10+ years of experience in digital media planning/buying, online advertising, or sales leadership within the agency industry.
3. At least 5 years leading teams of managers.
4. Experience managing enterprise or key account activities is advantageous.
5. Experience working with agencies or advertisers exporting internationally from Greater China is advantageous.
6. Attention to detail and ability to meet deadlines.
7. Strong analytical, data-driven decision-making, and reporting skills.
8. Ability to analyze business data for continuous improvement.
9. Excellent communication and presentation skills.
10. Experience with CRM tools such as Salesforce and G-Suite tools preferred.

Job Description: We are seeking a Paid Media Specialist to drive business growth and brand awareness through planning, implementing, and optimizing paid advertising campaigns.

Key Responsibilities:

• Develop and execute paid media strategies across various online advertising channels.
• Collaborate with the marketing team to ensure paid media campaigns align with overall marketing and business objectives.
• Create and manage paid media campaigns from start to finish, including budget allocation, targeting, and ongoing optimization.
• Monitor campaign performance, analyze data, and provide insights to improve Purchases, ROI, CPA, ROAS.
• Stay current with industry trends, changes in algorithms, and new advertising platforms.
• Provide regular reports on campaign performance and make data-driven recommendations for improvements.

Required Skills and Qualifications:

• Degree in Digital Marketing, Business, E-commerce, Marketing, Communications, or other relevant field.
• Minimum 3 years of relevant experience in digital and social media marketing.
• Proven experience in managing paid media campaigns, including Facebook Ads, Google Ads, Bing Ads and other platforms.
• Proficiency in ad campaign setup, optimization, and budget management.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and team collaboration skills.
• Experience with A/B testing and conversion rate optimization.

Benefits:

• Pursue a career in a dynamic marketing team.
• Drive business growth and brand awareness.

This is a key role in our business, responsible for managing relationships with advertising channels and ensuring the accuracy of mobile advertising data.

• Assist in communicating with advertising suppliers under the guidance of a senior team member.
• Support the setup, configuration, and settlement of accounts with advertising partners.
• Help ensure that all mobile advertising data is accurate and up-to-date.
• Provide daily support to the operations team and assist with credit line management.
• Assist with publishing apps on the Apple Store and Google Play.
• Perform additional tasks as assigned by senior team members.

• Bachelor's Degree or higher in a relevant field.
• Ability to communicate effectively with advertising suppliers under supervision.
• Willingness to learn and improve data accuracy in mobile advertising and billing processes.
• Ability to support account setup and configuration with guidance.
• Familiarity with basic enterprise software systems and mobile advertising platforms is a plus.
• Strong organizational skills and attention to detail are essential.
• Ability to work independently and as part of a team.

• Mobile Advertising.
• Microsoft Office.
• ERP.
• Data Management.

This is an exciting opportunity for a motivated individual to join our team and contribute to the growth of our business. If you have a strong understanding of mobile advertising and excellent communication skills, we would like to hear from you.

PPC Media Specialist Job Description

We are seeking a dedicated PPC Media Specialist to manage and optimize our digital advertising campaigns, combining data-driven strategy and creative execution. This role will help build a powerful online presence across key social platforms.

• Campaign Development & Strategy: Develop integrated social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn, including budget planning and content ideation.
• Content Planning: Plan and distribute engaging content in various formats, ensuring alignment with each brand's voice and objectives.
• Audience Insights & Optimization: Collect and analyze audience data to create comprehensive reports, refining future campaigns based on specific KPIs.
• Brand Consistency: Ensure cohesive messaging across all social platforms by collaborating with internal teams and external partners.
• Competitive Research: Monitor competing brands and stay informed about social media trends and tools to ensure we remain industry leaders.
• Performance Reporting: Regularly update clients and team members on campaign progress, providing data-driven recommendations to optimize performance.

• Client Communication: Serve as the primary client contact, managing emails, calls, and online meetings to provide regular updates on strategy and campaign progress.
• CRM Updates: Regularly update our CRM system with campaign progress, client communications, and relevant data.
• Collaboration & Best Practices: Collaborate and communicate effectively with team members, sharing paid media best practices and advising on client campaign improvements.
• Industry Awareness: Stay up-to-date with industry news, trends, and best practices to continuously improve campaign outcomes.

• Eligibility: Singaporeans or PR holders only.
• Experience: Relevant experience in a Paid Ads-related role is preferred.
• Skills: Exceptional client management and communication skills; proficient in written and spoken English.
• Attributes: Proactive, responsible, resourceful, with a positive and team-oriented mindset.

Art Director Role

• About the Job:
• We are seeking an Art Director to lead the development of innovative advertising campaigns that meet our clients' objectives.
• The successful candidate will have a proven track record in creating and implementing creative concepts, managing multiple projects, and collaborating with colleagues to deliver high-quality results.

• Responsibilities:
• Ideate, visualise, create, direct, and execute original and iconic creative concepts in response to client briefs, objectives, or goals.

• Requirements:
• Possibly present and sell original creative work to clients of all levels.
• Maintain accurate timesheets that are completed by required deadlines.

• Essential Qualifications:
• A strong understanding of branding, especially visual attributes.
• A sound knowledge of print and online media, including social media.
• Good communication skills, both orally and in writing, in English.
• The ability to present work to clients and internal teams.

• Desirable Attributes:
• A team player who is able to work under pressure to deliver and adhere to tight deadlines.
• Able to communicate clearly and honestly with managers, peers, and clients.
• A self-starter who can work independently, as this role will require working on weekends when required.

• What We Offer:
• A dynamic and creative work environment.
• Ongoing training and development opportunities.
• A competitive salary and benefits package.

• How to Apply:
• If you are passionate about your role, creativity, and the agency, please submit your application.