257 Branding jobs in Singapore

Job Description:

About Rakuten Asia Pte. Ltd.

Rakuten Asia is the Regional Head Office of Asia. It comprises various business verticals, including Rakuten Capital, Rakuten Marketing, Rakuten Rewards, Asia Tech Development Unit, Rakuten Institute of Technology and Global Marketing Office. Our office, Crimson House Singapore, is located at CapitaGreen. It houses Rakuten's sister companies such as Rakuten Travel, Rakuten Insights, Rakuten Viki and Rakuten Viber.

About Rakuten Group, Inc.

Rakuten is Japan's leading Internet services company, the largest e-commerce company in Japan, and the third-largest e-commerce marketplace worldwide with a combined membership of almost 1.3 billion. Rakuten has 70+ businesses and services spread across 30 countries and regions worldwide. Our global footprint starts from Japan to Asia, the Americas and Europe with a wide portfolio of services. Rakuten is an Eco-system of online services, providing a variety of consumer and business-focused services, including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports.

Are you a passionate storyteller with a keen eye for engaging content? We're seeking an Employer Branding & Talent Management Intern to help us share the unique Rakuten story with potential candidates, while also supporting key talent initiatives.

You'll be instrumental in crafting compelling narratives that showcase our culture and opportunities, providing future hires with an authentic glimpse into our organization. Beyond content creation, you'll gain valuable experience in the operational side of HR, assisting with the maintenance of talent management systems, providing administrative support to the team, and helping to organize and execute various talent development programs and events.

Responsibilities:

(Employer Branding)

• Plan and create content to showcase Employer Branding for both internal and external events.
• Research, repurpose and copywrite articles, social media posts, for the purposes of Employer Branding
• Conduct interviews with stakeholders for feature articles
• Design collaterals for employee recruitment and branding events
• Perform event photography to capture speakers, guests, employees, and moments for branding purposes

(Talent Management)

• Help maintain and update talent management systems
• Provide administrative support to the Talent Management team
• Assist in organising and executing Talent Management initiatives and events

Requirements

• Able to commit for 3 - 6 months
• Internship period: From Jan 2026
• From a reputable tertiary institution (preferably students who major in Human Resources, Business Administration, Psychology, Communications, Marketing, or a related field.)
• Basic to advanced proficiency in Adobe Creative Suite (Photoshop)
• A good portfolio of past projects in design and copywriting

Rakuten is an equal opportunities employer and welcomes applications regardless of sex, marital status, ethnic origin, sexual orientation, religious belief or age.

About the Role:

As a Branding Executive, you will play a key role in developing and refining our brand identity, enhancing our visual presence, and supporting marketing campaigns. You should have hands-on experience across branding, digital marketing, and analytics while contributing to real projects that drive awareness and bookings through our website.

Responsibilities:

• Conduct a brand audit and provide recommendations for improving brand identity and visual consistency.

• Develop a basic brand guide, including:

• Logo usage guidelines

• Colour palette

• Typography

• Tone of voice

• Create a competitive brand positioning map and gather customer perception insights.

• Prepare a social media content calendar and a campaign plan.

• Recommend marketing funnel and lead generation strategies.

• Design a basic marketing analytics dashboard (template or setup guide).

• Plan and execute one marketing campaign to drive awareness and bookings via our website.

Requirements:

• Strong interest in branding, design, and digital marketing.

• Basic understanding of graphic design tools (e.g., Canva, Adobe Illustrator, Photoshop) is an advantage.

• Familiarity with social media platforms and marketing tools.

• Good analytical and research skills.

• Creative, detail-oriented, and proactive in taking initiative.

• Hands-on experience in branding and marketing execution.

Remuneration : per project.

• Support online and offline brand campaigns.
• Manage and update social media platforms to grow engagement.
• Assist with writing press releases and brand content.
• Monitor media coverage and handle brand reputation.
• Help create localized content for international markets.

• Support team engagement and marketing efforts.
• Coordinate content like presentations and digital materials

• Plan and manage events, launches, and customer activities.
• Handle logistics like venues, decor, and scheduling.
• Oversee budgets and ensure efficient use of resources.
• Support event promotion and guest engagement.
• Coordinate brand presence at events

• Support cross-department communication for smooth marketing execution.
• Manage and organize brand assets in a central repository.
• Assist in internal training on brand and marketing strategies.

• Complete other tasks assigned by senior management as required.

• Local Diploma or Degree

Job summary

Marketing & Comms Executive to support branding, content, events, distributor marketing, and internal coordination across teams.

Job Scope:

• Develop and execute HR communication strategies that align with our branding objectives for both internal engagement and external talent attraction
• Create digital content including posters, infographics, videos, and multimedia materials that effectively communicate our value proposition and enhance our brand presence
• Design and implement targeted communication campaigns for recruitment, internships, scholarships, and employee engagement initiatives
• Research and leverage cutting-edge digital communication tools and platforms to maximise outreach effectiveness and audience engagement
• Collaborate with cross-functional teams to redesign and optimise HR internal communication platforms for better user experience and brand consistency
• Develop HR marketing collaterals that support our talent acquisition goals and reinforce our brand messaging across all touchpoints
• Monitor communication effectiveness and provide insights to continuously improve our branding and outreach strategies

Requirements:

• Proficient in Mass Communications, Communications, Marketing, Design, or related field
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and other graphic design software
• Experience with digital marketing tools and social media platforms
• Ability to work effectively in a fast-paced, collaborative environment

Working Hours: Monday to Thursday : 8.30am – 6pm, Friday: 8.30am – 5.30pm

Contract Period: 6 months

Salary: $13-$20/hr (depending on experience and qualifications)

Location: Maxwell

EA License No.: 96C4864 (Shanice Lim Xin Ni)

Reg. No.: R

• Lead the brand development and localization strategy for the Singapore market
• Oversee product planning and development, in alignment with the brand's concept
• Develop and execute sales and marketing strategies tailored to local customers
• Manage relationships with suppliers, vendors, and service providers (e.g. packaging, kitchenware, etc.)
• Ensure hygiene, food safety, and regulatory compliance standards are met
• Recruit, train, and manage the in-store and support teams
• Be actively involved in the launch phase, including being on-site at the café during opening
• Collaborate with the Director on long-term business development and potential expansion plans
• Build a brand that integrates with the local community and earns customer loyalty

• At least 3 years of related experience including Management experience
• Proven experience in branding and launching F&B concepts, preferably cafés or Western-style restaurants
• Strong understanding of the Singapore F&B market and local consumer preferences
• Existing network or contacts within the Singapore F&B industry (vendors, suppliers, consultants)
• Ability to adapt and localize existing Japanese product concepts and packaging to the Singapore market
• Fluent in Mandarin is an advantage - to liaise with Mandarin speaking partners, suppliers, or internal teams
• Strong leadership and people management skills
• Hands-on, flexible, and able to take initiative, especially during the start-up phase
• Knowledge or experience in Western cuisine or similar industries
• Willingness to be involved on-site at the store during the opening period
• Open to commit to rotating shift work to assist operations needs

• Experience with multi-store expansion strategy
• Understanding of Singapore's F&B regulations and licensing procedures
• Japanese speaking skill will be an added advantage to liaise with Japan HQ and Japanese speaking counterparts

You will be the key figure in bringing brand awareness and excitement to events and pop-ups.

• Develop a strong presence for trending brands at events & pop-ups
• Forge unforgettable experiences, create buzz and keep the atmosphere alive
• Lead the scene with your team

• Enjoy accelerated growth & opportunities for leadership
• Receive personalized mentorship that fosters growth, not control
• Enjoy perks such as travel opportunities, team nights & a culture that you love

You will excel in this role if you:

• Maintain friendly relationships everywhere you go
• Are agile and adaptable in fast-paced situations
• Aim for personal growth beyond just a job

• Personalized mentorship + daily learning opportunities
• Regional exposure & travel experiences
• Squad vibes, Instagram-worthy events, no boring suits

Unlock Your Potential

Sales and marketing professionals play a crucial role in building brand awareness, driving customer engagement, and ultimately driving revenue growth.

We are seeking talented individuals who are passionate about sales and marketing, and want to take their skills to the next level. As a sales and marketing professional, you'll have the opportunity to work on exciting projects, develop your skills, and grow your career in a dynamic and supportive environment.

Key Responsibilities:

We are seeking a dynamic and experienced Employer Branding Specialist to shape and communicate our employer brand globally. This pivotal role will build our employer branding strategy from the ground up, positioning SEFE as the employer of choice in the energy industry.

As the Head of Employer Branding, you will be responsible for defining and implementing a comprehensive employer branding strategy that aligns with SEFE's evolving identity, culture, and values. Working closely with HR colleagues and key business leaders, you will lead the efforts to establish a compelling employer brand narrative that attracts, engages, and retains top talent across the globe.

This is a unique opportunity to shape SEFE's employer brand in a time of significant transformation, and your leadership will be critical in driving our talent acquisition and retention strategies forward.

Key Responsibilities:

• Develop and execute a global employer branding strategy that reflects SEFE's new business model, values, and corporate vision.
• Establish SEFE's presence as an attractive employer in the global energy market by creating a consistent and authentic brand narrative.
• Partner with senior leadership, HR and Communications to ensure alignment between the corporate brand and employer brand.
• Build SEFE's employer value proposition (EVP) from scratch, ensuring it resonates with diverse target talent segments.

Employer Brand Development & Communication:

• Craft a compelling, data-driven employer brand story that engages both external candidates and internal employees.
• Develop integrated multi-channel campaigns (digital, social media, PR, events) to communicate SEFE's EVP.
• Create engaging content that highlights SEFE's culture, career opportunities, and employee experiences.
• Serve as a spokesperson for the employer brand at industry events, conferences, and internal initiatives.

Talent Attraction & Candidate Experience:

• Collaborate with Recruiters to identify key recruitment markets and create tailored branding strategies to attract top talent.
• Oversee candidate experience and touchpoints, ensuring consistent messaging and brand presence throughout the recruitment journey
• Build a strong online and social media presence to position SEFE as a thought leader and employer of choice in energy.

Internal Engagement & Employee Advocacy:

• Engage current employees as brand ambassadors, enhancing internal communication and creating pride in working for SEFE.
• Collaborate with the HR team to integrate employer branding into onboarding, training, and employee development programs.
• Monitor employee engagement and feedback, ensuring alignment between employer brand initiatives and the employee experience.

Measurement & Continuous Improvement:

• Establish metrics to track the effectiveness of employer branding initiatives, including talent attraction, retention, and employee engagement.
• Continuously evaluate and refine employer branding strategies based on market trends, data insights, and feedback.
• Stay abreast of industry best practices, employer branding trends, and competitor strategies to ensure SEFE remains competitive.

WHAT YOU WILL BRING

• Bachelor's degree in Marketing, Communications, HR, or a related field or alternative experience; advanced degree preferred.
• 5+ years of experience in employer branding, marketing, or related fields, ideally within a global company.
• Proven experience in building employer branding strategies from the ground up, particularly in a company undergoing transformation.
• Strong understanding of talent acquisition, employee engagement, and candidate experience.
• Exceptional storytelling, content creation, and communication skills.
• Experience in digital marketing and social media platforms for employer branding.
• Ability to work cross-functionally and influence senior stakeholders.
• Strong project management skills, with the ability to manage multiple initiatives in a fast-paced environment.

As our Marketing & Brand Executive , you'll bring our premium skincare and spa brand to life through compelling content, creative campaigns, and meaningful collaborations. You'll take the lead in crafting our brand narrative across digital channels, influencer partnerships, and on-the-ground activations.

• Own social media : Manage and grow our IG, FB, XiaoHongShu & TikTok etc presence with engaging, on-brand content
• Create content : Plan, shoot, and edit photos/videos; design simple visuals using tools like Canva, CapCut, or Photoshop
• Run campaigns : Lead digital marketing efforts, influencer campaigns, and seasonal promotions
• Build partnerships : Collaborate with local lifestyle brands, creators, influencers and businesses for co-marketing initiatives
• Support activations : Plan, coordinate and execute boutique events, client-facing activations, and other marketing initiatives
• Drive storytelling : Help shape a visual and verbal brand story that resonates with our target audience

• 3+ years of relevant marketing experience in beauty, wellness, or lifestyle industries
• Strong creative eye with hands-on content creation and editing experience
• Excellent communication and collaboration skills
• Ability to work independently in a hybrid work setup (remote + on-site support as needed)
• Passion for storytelling, visuals, and all things social media
  Profiency in Chinese is required as there is a need to handle and manage chinese social media platforms

If you are keen, do whatapp text me @ thank you