1030 Brand Manager jobs in Singapore

• Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function.
• Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

Major accountabilities:

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions
• Executes central marketing activities as well as regional initiated marketing activities
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
• Collaborate with cross-functional teams to maximize impact of activities
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

Essential Requirements:

• 3–5 years of dedicated marketing experience in the pharmaceutical industry
• Business-level proficiency in English is required.
• Science related degree is preferred
• Experience in brand or indication launches preferred

You'll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook.

Commitment to Diversity and Inclusion:

Novartis is an Equal Opportunity Employer and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together?

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up:

Benefits and Rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally:

Division

International

Business Unit

Innovative Medicines

Location

Singapore

Site

Mapletree Business City (MBC)

Company / Legal Entity

SG04 (FCRS = SG004) Novartis Singapore Pte Ltd

Functional Area

Marketing

Job Type

Full time

Employment Type

Regular

Shift Work

No

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

We are seeking a skilled professional to fill the position of Brand Manager. This is an exciting opportunity for someone who has experience in marketing and design.

The successful candidate will be responsible for overseeing brand promotional activities and managing packaging artwork edits. They will also act as an in-house designer for urgent packaging modifications and creation of new Point of Sale Materials (POSMs).

• Develop and implement brand strategies to drive business growth.
• Design and edit packaging artwork and POSMs to ensure consistency and accuracy.
• Maintain and update website content to reflect company branding.
• Assist in the development and planning of new products, guiding them from concept to commercialization.

• Minimum Diploma holder with 1-2 years of relevant experience.
• Proficiency in using Adobe Illustrator and Photoshop for designing and editing artwork and packaging.
• Experience with social media marketing is highly desirable.

• Permanent role with opportunities for career advancement.
• Competitive salary package.
• Chance to work on exciting projects and contribute to company growth.

• Develop, implement and manage mid size projects/campaigns independently with minor supervision from supervisors.
• Manage project delivery against timelines and budget.
• Responsible for the financial health of all projects, managing budges/scopes.
• Understand P&L and is involved in conversations on forecasting.
• Demonstrate ability to spot business development opportunities.

• Understand clients' needs and wants and is the trusted go-to person for junior clients on day-to-day requirements, issues and challenges.
• Manage general client expectations and resolves day-to-day project delivery issues.
• Know when matters needs to be flagged/escalated ahead of time to diffuse potential issues in consultation with supervisors.

• Understand the client's marketing needs/and brand strategy to be able support the strategy team or supervise junior support where necessary.
• Contribute general POV and input on strategy related topics and conversations.
• Understanding of industry trends and their impact on client and company's businesses.

• Identify good and bad work (not just what the client wants) and provides POVs on how to elevate the creative work.
• Present and sell small-scale campaign ideas.
• Cognisant of recent award winning works/industry best practices.

• Good understanding of platforms - latest digital and social platforms, channels and format.
• Basic knowledge around high-level social and digital trends.
• Basic understanding of structuring digital and social projects and teams.

• Key project contact with clients + integrated teams, engage the team to deliver the best output possible based on the brief.
• Manage and mentor BE/interns on brand management experience and capabilities.

• At least 4-7 years relevant experience with a sound knowledge of print, digital and content production processes.
• Leadership experience in managing an account servicing team.
• Sound financial planning and budget management experience.

• Excellent communication skills.
• Excellent relationship management and presentation skills.
• The ability to multi-task and provide holistic leadership support across a range of clients.

• Team player with a 'hands-on' approach.
• Responsible, with a 'Can do', willing and positive attitude to be a support system for our clients.
• Ability to work under tight deadlines with multiple projects.
• An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems.
• Reliability, i.e. resilience, confidence, tenacity and maturity.
• Personal, enthusiastic and committed - capable of gaining trust and respect from colleagues.
• Experience working across the tourism, travel, luxury and/or automotive industry, an advantage.

NOTE: This is not an accounting or accountant-related role.

This is a role that involves day-to-day client management (Advertising).

Role

We are on the lookout for an Account Manager (aka Brand Manager in TBWA) with experience managing big clients/accounts, especially government accounts. The most important thing we are looking for is someone who has a hungry mind that wants to try new things. Asks for forgiveness rather than for permission. This person would need to be able to collaborate with different stakeholders and teams and they must be self-starters – taking the initiative to lead, strategise and execute campaigns. This will require a high level of aptitude for working with strategy and creative teams, as well as direct relations with clients.

Key Responsibilities

Operations and Business

• Develop, implement and manage mid size projects/campaigns independently with minor supervision from supervisors.
• Manage project delivery against timelines and budget.
• Responsible for the financial health of all projects, managing budges/scopes.
• Understand P&L and is involved in conversations on forecasting.
• Demonstrate ability to spot business development opportunities.

Client Management

• Understand clients' needs and wants and is the trusted go-to person for junior clients on day-to-day requirements, issues and challenges.
• Manage general client expectations and resolves day-to-day project delivery issues.
• Know when matters needs to be flagged/escalated ahead of time to diffuse potential issues in consultation with supervisors.

Strategy

• Understand the client's marketing needs/and brand strategy to be able support the strategy team or supervise junior support where necessary.
• Contribute general POV and input on strategy related topics and conversations.
• Understanding of industry trends and their impact on client and company's businesses.

Creative

• Identify good and bad work (not just what the client wants) and provides POVs on how to elevate the creative work.
• Present and sell small-scale campaign ideas.
• Cognisant of recent award winning works/industry best practices.

Digital

• Good understanding of platforms - latest digital and social platforms, channels and format.
• Basic knowledge around high-level social and digital trends.
• Basic understanding of structuring digital and social projects and teams.

People Management

• Key project contact with clients + integrated teams, engage the team to deliver the best output possible based on the brief.
• Manage and mentor BE/interns on brand management experience and capabilities.

Job Specifications

1. Knowledge and Experiences Required

• At least 4-7 years relevant experience with a sound knowledge of print, digital and content production processes.
• Leadership experience in managing an account servicing team.
• Sound financial planning and budget management experience.

2. Skills Required

• Excellent communication skills.
• Excellent relationship management and presentation skills.
• The ability to multi-task and provide holistic leadership support across a range of clients.

3. Attributes

• Team player with a 'hands-on' approach.
• Responsible, with a 'Can do', willing and positive attitude to be a support system for our clients.
• Ability to work under tight deadlines with multiple projects.
• An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems.
• Reliability, i.e. resilience, confidence, tenacity and maturity.
• Personal, enthusiastic and committed – capable of gaining trust and respect from colleagues.
• Experience working across the tourism, travel, luxury and/or automotive industry, an advantage.

MARKETING BRAND MANAGER

A key player in the seafood sector, the company's services include seafood trading, processing and retailing. The company believes in sustainability and bringing the best seafood for all to enjoy. Do note that this is an on-site role.

• You are required to dutifully and conscientiously perform your obligations to the Company. In doing so, you shall be responsible for all matters relating to your role as Brand and Marketing Manager.

• You are responsible for overseeing the development and execution of strategic marketing plans to enhance brand visibility and drive business growth.

• Your role involves close collaboration with internal teams and external agencies to deliver integrated marketing campaigns that align with the company's objectives.

Key Responsibilities

1. Brand Management

• Maintain branding integrity and consistency across all marketing initiatives, communications, and company assets.

• Monitor and report on brand performance against targets and forecasts.

• Implement and track customer survey measures to ensure brand engagement and satisfaction.

2. Marketing and Communications

• Drive the conceptualization and execution of marketing campaigns to meet both brand and commercial objectives

• Content development and distribution

• Collaborate with stakeholders to lead and execute acquisition activities across all mediums (e-commerce, supermarket roadshows, live sales, trade exhibitions, etc)

• Lead effective Tracking, measurement and reporting of all marketing and communications initiatives via dashboards and detailed analysis

• Manage marketing budgets and allocate resources effectively to maximize return of investment (ROI)

• Drive customer relationship management (CRM) initiatives

3. Marketing leadership and management

External Vendor Management:

• Establish and maintain productive relationships with external vendors, including design and advertising agencies, media agencies, and premium companies

• Negotiate contracts and oversee the performance of external service providers to ensure quality, cost-effectiveness, and adherence to deadlines.

Driving marketing excellence internally:

• Lead and manage the in-house marketing and design teams, fostering a collaborative and creative environment

• Provide guidance and support to the team, ensuring continuous professional development and hight performance.

4. Any other tasks as assigned by the Management.

Requirement

• Up to 2 years' experience in digital and social media marketing, preferably in-house and in the FMCG industry

• Diploma/bachelor's in business and/or marketing preferred

• Have proven tracked record of leading digital media campaigns (both paid and unpaid) from planning to implementation, tracking and reporting. Familiar with digital marketing ad buy and its technical requirements.

• A good eye for aesthetic

• Possess relevant skills for social media content creation with a solid portfolio to show

• Able to use capcut or other video editing software's to create reels/TikTok's

• Able to produce content in Mandarin for China market

• Self-starter with strong project management skills and ability to work on multiple projects and deliver them within given timelines

• Able to work with and manage designers and agencies

A plus if you have:

• Website management experience (shopify)

• A passion for seafood, of course

MARKETING BRAND MANAGER

A key player in the seafood sector, the company's services include seafood trading, processing and retailing. The company believes in sustainability and bringing the best seafood for all to enjoy.  Do note that this is an on-site role.

- You are required to dutifully and conscientiously perform your obligations to the Company. In doing so, you shall be responsible for all matters relating to your role as Brand and Marketing Manager.

- You are responsible for overseeing the development and execution of strategic marketing plans to enhance brand visibility and drive business growth.

- Your role involves close collaboration with internal teams and external agencies to deliver integrated marketing campaigns that align with the company's objectives.

Key Responsibilities

1. Brand Management

- Maintain branding integrity and consistency across all marketing initiatives, communications, and company assets.

- Monitor and report on brand performance against targets and forecasts.

- Implement and track customer survey measures to ensure brand engagement and satisfaction.

2. Marketing and Communications

- Drive the conceptualization and execution of marketing campaigns to meet both brand and commercial objectives

- Content development and distribution

- Collaborate with stakeholders to lead and execute acquisition activities across all mediums (e-commerce, supermarket roadshows, live sales, trade exhibitions, etc)

- Lead effective Tracking, measurement and reporting of all marketing and communications initiatives via dashboards and detailed analysis

- Manage marketing budgets and allocate resources effectively to maximize return of investment (ROI)

- Drive customer relationship management (CRM) initiatives

3. Marketing leadership and management

External Vendor Management:

· Establish and maintain productive relationships with external vendors, including design and advertising agencies, media agencies, and premium companies

· Negotiate contracts and oversee the performance of external service providers to ensure quality, cost-effectiveness, and adherence to deadlines.

Driving marketing excellence internally:

· Lead and manage the in-house marketing and design teams, fostering a collaborative and creative environment

· Provide guidance and support to the team, ensuring continuous professional development and hight performance.

4. Any other tasks as assigned by the Management.

Requirement

- Up to 2 years' experience in digital and social media marketing, preferably in-house and in the FMCG industry

- Diploma/bachelor's in business and/or marketing preferred

- Have proven tracked record of leading digital media campaigns (both paid and unpaid) from planning to implementation, tracking and reporting.  Familiar with digital marketing ad buy and its technical requirements.

- A good eye for aesthetic

- Possess relevant skills for social media content creation with a solid portfolio to show

- Able to use capcut or other video editing software's to create reels/TikTok's

- Able to produce content in Mandarin for China market

- Self-starter with strong project management skills and ability to work on multiple projects and deliver them within given timelines

- Able to work with and manage designers and agencies

A plus if you have:

- Website management experience (shopify)

- A passion for seafood, of course

• Monitor market trends, consumer behaviors and competitive activities
• Leverages relevant consumer/customer trends and insights to build a plan and deliver against business objectives
• Leads the development and implementation of annual brand plan with clear outlines of goals, objectives, tactics, metrics of the brand under the guidance of the Head of Marketing. The brand strategy should align with the overall organization’s vision, mission, values and support overall business strategy and objectives.
• Monitor and evaluate performance and effectiveness of the brand strategy and plan and make adjustments as needed.
• Monitor and report marketing campaign performance with clear assessment on KPIs and ROIs
• Translates brand elements into plans and go-to-market strategies, ensuring consistency across the different deployment touchpoints
• Manages local product adaptation, in compliance with global/ regional guidelines
• Manages external communication activities (including social media) and maintains relationship with local media all in line with the global communication and media strategy guidelines.
• Manages brand advertising and promotion budget and ensures on-target budget delivery.

• Bachelor’s degree in Business, Marketing or related field.
• Proven working experience as Assistant Brand Manager, with 2-3 years of relevant experience.
• Proven ability to develop brand and marketing strategies with ability to execute the plans into actions.
• Strong analytical skills partnered with strategic reasoning skills partnered with a creative mind.
• Strong leadership, collaborative & communication skills.
• Solid business acumen with experience of brand P&L responsibilities.

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

Who we are?

JDE Peet’s (JDEP) is the world's largest pure-play coffee and tea company by revenue, reported at € 8.2 billion in 2023. With origins dating back to 1753, we are headquartered in the Netherlands, with a global workforce of over 21,000 associates. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands that cover the entire category landscape, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

JDEP operates in APAC across four key business divisions: consumer packaged goods (CPG), an F&B cafe businessunder the OldTown White Coffee brand, and two out-of-home units: Food Ingredients & Food Services that delivers non-dairy creamers (NDC) and coffee productsfor the F&B sector, and Professional Servicesfor B2B customers.

True to our mission of delivering “a coffee or tea for every cup”, JDE Peet’s diverse brand portfolio in Asia Pacific (APAC) includes global billion-dollar brands such as L’OR, regional heroes like Moccona, as well as local and heritage jewels that tap into the unique tastes and preferences of consumers in this diverse region. These include much-loved heritage brand OldTown, mixes pioneer SUPER, Maxwell House, Owl and Ye Ye, as well as specialty brands Hummingbird in New Zealand, and Campos in Australia.

Across APAC, we operate commercial offices in Australia, Greater China, Malaysia, Myanmar, New Zealand, Singapore, and Thailand. Our regional hub for manufacturing, supply and R&D is located in Johor, Malaysia, which also roasts all coffee for Asia markets. Our manufacturing footprint also covers Ipoh, Malaysia, Myanmar, Thailand, China, Australia, and New Zealand.

Situated in Singapore, the Singapore ADM cluster serves as a strategic base for expanding JDE Peet’s presence in the Asia region, including in Indonesia and the Philippines, as well as international export markets. Singapore also serves as the APAC Corporate headquarters, and is the hub for regional corporate functions such as Finance, Internal Controls, Marketing, Human Resources and Corporate Affairs.

Growing together to create a better future

Our belief is that together, through the power of our brands, we can unite our actions to deliver impactful change and be a ‘force for better’. The JDE Peet’s Common Grounds programme embodies our ambition to positively impact People, our Planet, and the future of coffee and tea through its three pillars: Responsible Sourcing, Minimising Footprint, and Connecting People.

Through Common Grounds, we work with farming communities, suppliers,NGOs and governments tocontinuously improve the social and environmental conditions in originswhere coffee, tea and palm oil are grown. Since 2015, our projects have reached over 700,000 farmers toimprove their productivity, profitability and sustainability.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale.

We are a values-driven organization led by our core values of Discipline, Simplicity, Accountability, Solidarity and Entrepreneurship. To ensure each individual has the opportunity to make an impact in the world of coffee and tea, we offer our associates a range of learning and development programmes to support their personal growth.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.

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