2,101 Brand Manager jobs in Singapore

Company Overview:

X Star is a premier automotive financial services and technology provider, specializing in transforming the automotive industry through innovative solutions in vehicle valuation, financing, and cross-border transactions. Leveraging advanced algorithms and blockchain-based trust frameworks, X Star is committed to building an automotive ecosystem with more convenient, safe, and efficient financing services overseas.

Headquartered in Singapore, X Star operates across key markets, including Japan and Mexico, with a strategic focus on the RCEP (Regional Comprehensive Economic Partnership) region. Our Singapore business alone has facilitated over SGD 100 million in cumulative loans, demonstrating strong market traction and scalability.

As a result of continuous business growth, we are looking for an experienced Brand Manager to join our regional management team.

Job Responsibilities:

Based in Singapore, you will be the key person to architect our brand’s international awareness and drive brand expansion by translating insights into actionable strategies, executing high-impact campaigns to ensure that our B2B solutions stand out in competitive markets across Southeast Asia, Japan, and Latin America.

The daily responsibilities include:

· Overall responsible for the company’s brand development work, including audience engagement, marketing strategies, media relations, digital campaigns, sponsorships, and event management.

· Conduct in-depth market and audience analysis to identify industry trends and consumer needs, optimizing our brand positioning and driving business growth.

· Lead and coordinate localized brand campaigns and communications for target markets (SEA/Japan/LATAM), balancing global strategy with regional nuances.

· Strategize and execute the company’s marketing initiatives to support business strategies, market goals, and organizational objectives. Lead brand campaigns from thought leadership (forums, press conferences, etc.) to demand generation (trade shows, exhibitions, etc.).

· Monitor industry trends and competitor activities, adapting strategies to enhance and optimize brand awareness, differentiation, and reputation.

· Manage the marketing budget and track campaign performance to ensure positive ROI.

· Partner with the media operations team, product, and sales teams to support marketing communications, develop the company’s brand positioning, and marketing plans.

Job Requirements:

The ideal candidate should be a seasoned brand management professional with:

· A degree in marketing, business management, or related fields.

· Minimum 5 years of experience in international B2B marketing or brand management, with proven success in SEA/Japan/LATAM markets.

· Experience navigating diverse business cultures and regulatory environments, with communication channels in target markets.

· Strong communication skills in English, both written and verbal. Fluency in Mandarin is advantageous as the incumbent will liaise with Mandarin-speaking stakeholders.

· Exceptional project management skills with the ability to work independently, lead teams, and drive projects effectively.

The Brand Manager for SEA will be responsible for driving the strategic growth and operational efficiency of key fashion brands within the Southeast Asia region. The role encompasses the oversight of brand positioning, product marketing, consumer engagement, and sales growth while ensuring seamless operational execution across markets. The Brand Manager will be the key liaison between the brands' headquarters and regional teams, ensuring alignment with global strategies while adapting to local market needs and trends.

Job Descriptions:

Brand Strategy Development and Execution

• Lead the development and implementation of brand strategies across Southeast Asia (SG, MY, TH), ensuring brand positioning aligns with global guidelines while adapting to local market preferences and consumer behaviors.
• Develop and manage the brand calendar to ensure alignment with key product launches, seasonal campaigns, and promotional activities.

Market Research and Consumer Insights

• Conduct regular market analysis to identify consumer trends, competitor activity, and emerging opportunities in Southeast Asia.
• Utilize insights to refine brand strategies, product offerings, and customer experiences, ensuring that initiatives are tailored to regional markets.
• Collaborate with local teams to gather feedback and ensure the brand resonates with the regional audience.

Brand Communications & Marketing

• Oversee the development and execution of localized marketing campaigns to increase brand awareness and drive sales.
• Work closely with internal marketing teams to ensure cohesive and impactful brand messaging.

Sales and Retail Operations Management

• Collaborate with retail teams to optimize in-store brand presence, visual merchandising, and customer engagement strategies.
• Monitor sales performance across the region, developing corrective actions or new initiatives to meet sales targets and KPIs.
• Coordinate with distributors and partners to ensure the consistent execution of brand standards across multi-channel environments (online, retail, wholesale).
• Implement the company’s plan to achieve sales and operational goals, working closely with store management.

Product Management and Inventory Coordination

• Work with the product team to define the local product assortment, ensuring it meets regional market demand while aligning with the global brand direction.
• Oversee inventory levels and product replenishment to ensure optimal stock availability during seasonal launches and peak selling periods.
• Ensure pricing strategies reflect both regional consumer behavior and brand positioning within the competitive landscape.

Collaboration & Stakeholder Management

• Foster strong relationships with internal teams (marketing, sales, operations, finance) to ensure seamless communication and execution of brand initiatives.
• Collaborate with global brand teams to incorporate regional feedback and insights into global strategies.
• Build and maintain effective relationships with external partners, agencies, suppliers, and retail partners.

Reporting & Performance Analysis

• Regularly track and report on brand performance, campaign effectiveness, market share, and other key metrics.
• Present actionable recommendations based on data and insights to senior leadership for continuous improvement and growth.

Operational Support & Compliance

• Provide assistance in ensuring compliance with store procedures and policies, supporting store managers in decision-making across merchandise, people management, budget control, store image, sales, and stock controls.
• Communicate key decisions and initiatives to Outlet Managers and ensure smooth operational execution.
• Provide special support to store managers in the opening of new stores.
• Serve as the primary interface between corporate headquarters and the stores, ensuring accurate and efficient information flow in both directions.

Job Requirements:

Education:

• Bachelor’s degree in Business, Marketing, Fashion Management, or related field (MBA a plus).

Minimum experience and knowledge:

• Minimum of 5-7 years of experience in brand management, preferably in the fashion or retail industry.
• Experience managing international or regional brands across Southeast Asia (SG, MY, TH).
• Strong understanding of consumer trends, fashion industry dynamics, and regional market nuances.
• Proven track record in developing and executing successful marketing campaigns, both online and offline.
• Ability to manage cross-functional teams and work effectively with diverse stakeholders.
• Strong analytical skills with the ability to interpret data and adjust strategies accordingly.

Job Specific Skills & Behavioural Competencies:

• Able to communicate with the team and Brand effectively through constant feedback.
• Strong leadership skills: patience, empathy and the ability to act decisively when necessary.
• Self-motivated, creative, and able to work with minimal supervision.
• Well organize with the ability to prioritize task and to manage time effectively.
• Smart and presentable, with an outgoing personality.
• Ability to handle pressure without letting out it detract from the quality of work.
• Fluent in written and spoken English.
• Computer literate with experience in using word, excel and power point.
• Ability to inspire and guide teams in building and executing a strong brand vision.
• Capable of devising and implementing long-term plans while adapting to short-term changes.
• Understanding of the cultural and social dynamics of Southeast Asia and ability to tailor approaches accordingly.
• Strong execution skills with attention to detail in managing daily operations and ensuring timely delivery of brand objectives.
• Ability to drive the customer journey, from awareness to loyalty, ensuring brand relevance and emotional connection.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Other and Business Development
• Industries Retail

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• Lead and develop brand management strategy to increase brand awareness and engagement
• Track performance of each marketing campaigns and propose for improvisation should it deviate from expected outcome
• Conduct market research and data analysis, evaluate the performance and changes of the brand in the market, and adjust the marketing strategy and brand promotion plan in time according to the data and changes
• Analyse marketing trends and data to identify consumer needs, industry trends and commercial opportunities that drive business growth.
• Manage annual/monthly marketing budgeting plan for each brand and organize the implementation
• Establish and improve marketing management systems, business processes and operating standards,
• Overseeing media operation,promotion management and memeber management
• Overseeing all the design and production in marketing department.
• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Develop pricing and distribution strategies

• Bachelor's degree in marketing, business or any other relevant field
• Perferable with F&B marketing experience will be added advantage
• Leadership and project management skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• Strong verbal and written communications skills.

• Develop, implement and manage mid size projects/campaigns independently with minor supervision from supervisors.
• Manage project delivery against timelines and budget.
• Responsible for the financial health of all projects, managing budges/scopes.
• Understand P&L and is involved in conversations on forecasting.
• Demonstrate ability to spot business development opportunities.

• Understand clients' needs and wants and is the trusted go-to person for junior clients on day-to-day requirements, issues and challenges.
• Manage general client expectations and resolves day-to-day project delivery issues.
• Know when matters needs to be flagged/escalated ahead of time to diffuse potential issues in consultation with supervisors.

• Understand the client's marketing needs/and brand strategy to be able support the strategy team or supervise junior support where necessary.
• Contribute general POV and input on strategy related topics and conversations.
• Understanding of industry trends and their impact on client and company's businesses.

• Identify good and bad work (not just what the client wants) and provides POVs on how to elevate the creative work.
• Present and sell small-scale campaign ideas.
• Cognisant of recent award winning works/industry best practices.

• Good understanding of platforms - latest digital and social platforms, channels and format.
• Basic knowledge around high-level social and digital trends.
• Basic understanding of structuring digital and social projects and teams.

• Key project contact with clients + integrated teams, engage the team to deliver the best output possible based on the brief.
• Manage and mentor BE/interns on brand management experience and capabilities.

• At least 4-7 years relevant experience with a sound knowledge of print, digital and content production processes.
• Leadership experience in managing an account servicing team.
• Sound financial planning and budget management experience.

• Excellent communication skills.
• Excellent relationship management and presentation skills.
• The ability to multi-task and provide holistic leadership support across a range of clients.

• Team player with a 'hands-on' approach.
• Responsible, with a 'Can do', willing and positive attitude to be a support system for our clients.
• Ability to work under tight deadlines with multiple projects.
• An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems.
• Reliability, i.e. resilience, confidence, tenacity and maturity.
• Personal, enthusiastic and committed - capable of gaining trust and respect from colleagues.
• Experience working across the tourism, travel, luxury and/or automotive industry, an advantage.

The F&B Group is looking for an experienced Brand Manager to drive brand growth and marketing campagins. This role requires to lead marketing initiatives and campagins which enhances consumer awareness , company's branding , customer engagement and market share, contributing the Group continued expansion and success.

Responsibilities

• Lead and develop brand management strategy to increase brand awareness and engagement
• Track performance of each marketing campaigns and propose for improvisation should it deviate from expected outcome
• Conduct market research and data analysis, evaluate the performance and changes of the brand in the market, and adjust the marketing strategy and brand promotion plan in time according to the data and changes
• Analyse marketing trends and data to identify consumer needs, industry trends and commercial opportunities that drive business growth.
• Manage annual/monthly marketing budgeting plan for each brand and organize the implementation
• Establish and improve marketing management systems, business processes and operating standards,
• Overseeing media operation,promotion management and memeber management
• Overseeing all the design and production in marketing department.
• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Develop pricing and distribution strategies

Job Requirements:

• Bachelor's degree in marketing, business or any other relevant field
• Perferable with F&B marketing experience will be added advantage
• Leadership and project management skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• Strong verbal and written communications skills.

Company Overview:
X Star is a premier automotive financial services and technology provider, specializing in transforming the automotive industry through innovative solutions in vehicle valuation, financing, and cross-border transactions. Leveraging advanced algorithms and blockchain-based trust frameworks, X Star is committed to building an automotive ecosystem with more convenient, safe, and efficient financing services overseas.
Headquartered in Singapore, X Star operates across key markets, including Japan and Mexico, with a strategic focus on the RCEP (Regional Comprehensive Economic Partnership) region. Our Singapore business alone has facilitated over SGD 100 million in cumulative loans, demonstrating strong market traction and scalability.
As a result of continuous business growth, we are looking for an experienced
Brand Manager
to join our regional management team.
Job Responsibilities:
Based in Singapore, you will be the key person to architect our brand’s international awareness and drive brand expansion by translating insights into actionable strategies, executing high-impact campaigns to ensure that our B2B solutions stand out in competitive markets across Southeast Asia, Japan, and Latin America.
The daily responsibilities include:
· Overall responsible for the company’s brand development work, including audience engagement, marketing strategies, media relations, digital campaigns, sponsorships, and event management.
· Conduct in-depth market and audience analysis to identify industry trends and consumer needs, optimizing our brand positioning and driving business growth.
· Lead and coordinate localized brand campaigns and communications for target markets (SEA/Japan/LATAM), balancing global strategy with regional nuances.
· Strategize and execute the company’s marketing initiatives to support business strategies, market goals, and organizational objectives. Lead brand campaigns from thought leadership (forums, press conferences, etc.) to demand generation (trade shows, exhibitions, etc.).
· Monitor industry trends and competitor activities, adapting strategies to enhance and optimize brand awareness, differentiation, and reputation.
· Manage the marketing budget and track campaign performance to ensure positive ROI.
· Partner with the media operations team, product, and sales teams to support marketing communications, develop the company’s brand positioning, and marketing plans.
Job Requirements:
The ideal candidate should be a seasoned brand management professional with:
· A degree in marketing, business management, or related fields.
· Minimum 5 years of experience in international B2B marketing or brand management, with proven success in SEA/Japan/LATAM markets.
· Experience navigating diverse business cultures and regulatory environments, with communication channels in target markets.
· Strong communication skills in English, both written and verbal. Fluency in Mandarin is advantageous as the incumbent will liaise with Mandarin-speaking stakeholders.
· Exceptional project management skills with the ability to work independently, lead teams, and drive projects effectively.
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The Brand Manager for SEA will be responsible for driving the strategic growth and operational efficiency of key fashion brands within the Southeast Asia region. The role encompasses the oversight of brand positioning, product marketing, consumer engagement, and sales growth while ensuring seamless operational execution across markets. The Brand Manager will be the key liaison between the brands' headquarters and regional teams, ensuring alignment with global strategies while adapting to local market needs and trends.
Job Descriptions:
Brand Strategy Development and Execution
Lead the development and implementation of brand strategies across Southeast Asia (SG, MY, TH), ensuring brand positioning aligns with global guidelines while adapting to local market preferences and consumer behaviors.
Develop and manage the brand calendar to ensure alignment with key product launches, seasonal campaigns, and promotional activities.
Market Research and Consumer Insights
Conduct regular market analysis to identify consumer trends, competitor activity, and emerging opportunities in Southeast Asia.
Utilize insights to refine brand strategies, product offerings, and customer experiences, ensuring that initiatives are tailored to regional markets.
Collaborate with local teams to gather feedback and ensure the brand resonates with the regional audience.
Brand Communications & Marketing
Oversee the development and execution of localized marketing campaigns to increase brand awareness and drive sales.
Work closely with internal marketing teams to ensure cohesive and impactful brand messaging.
Sales and Retail Operations Management
Collaborate with retail teams to optimize in-store brand presence, visual merchandising, and customer engagement strategies.
Monitor sales performance across the region, developing corrective actions or new initiatives to meet sales targets and KPIs.
Coordinate with distributors and partners to ensure the consistent execution of brand standards across multi-channel environments (online, retail, wholesale).
Implement the company’s plan to achieve sales and operational goals, working closely with store management.
Product Management and Inventory Coordination
Work with the product team to define the local product assortment, ensuring it meets regional market demand while aligning with the global brand direction.
Oversee inventory levels and product replenishment to ensure optimal stock availability during seasonal launches and peak selling periods.
Ensure pricing strategies reflect both regional consumer behavior and brand positioning within the competitive landscape.
Collaboration & Stakeholder Management
Foster strong relationships with internal teams (marketing, sales, operations, finance) to ensure seamless communication and execution of brand initiatives.
Collaborate with global brand teams to incorporate regional feedback and insights into global strategies.
Build and maintain effective relationships with external partners, agencies, suppliers, and retail partners.
Reporting & Performance Analysis
Regularly track and report on brand performance, campaign effectiveness, market share, and other key metrics.
Present actionable recommendations based on data and insights to senior leadership for continuous improvement and growth.
Operational Support & Compliance
Provide assistance in ensuring compliance with store procedures and policies, supporting store managers in decision-making across merchandise, people management, budget control, store image, sales, and stock controls.
Communicate key decisions and initiatives to Outlet Managers and ensure smooth operational execution.
Provide special support to store managers in the opening of new stores.
Serve as the primary interface between corporate headquarters and the stores, ensuring accurate and efficient information flow in both directions.
Job Requirements:
Education:
Bachelor’s degree in Business, Marketing, Fashion Management, or related field (MBA a plus).
Minimum experience and knowledge:
Minimum of 5-7 years of experience in brand management, preferably in the fashion or retail industry.
Experience managing international or regional brands across Southeast Asia (SG, MY, TH).
Strong understanding of consumer trends, fashion industry dynamics, and regional market nuances.
Proven track record in developing and executing successful marketing campaigns, both online and offline.
Ability to manage cross-functional teams and work effectively with diverse stakeholders.
Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
Job Specific Skills & Behavioural Competencies:
Able to communicate with the team and Brand effectively through constant feedback.
Strong leadership skills: patience, empathy and the ability to act decisively when necessary.
Self-motivated, creative, and able to work with minimal supervision.
Well organize with the ability to prioritize task and to manage time effectively.
Smart and presentable, with an outgoing personality.
Ability to handle pressure without letting out it detract from the quality of work.
Fluent in written and spoken English.
Computer literate with experience in using word, excel and power point.
Ability to inspire and guide teams in building and executing a strong brand vision.
Capable of devising and implementing long-term plans while adapting to short-term changes.
Understanding of the cultural and social dynamics of Southeast Asia and ability to tailor approaches accordingly.
Strong execution skills with attention to detail in managing daily operations and ensuring timely delivery of brand objectives.
Ability to drive the customer journey, from awareness to loyalty, ensuring brand relevance and emotional connection.
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Other and Business Development
Industries Retail
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Get notified about new Brand Manager jobs in
Singapore, Singapore .
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REGIONAL MARKETING MANAGER | INTERNATIONAL CONSUMER BRAND | NEW RETAIL F&B CONCEPT
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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