2,567 Brand Manager jobs in Singapore

Malt & Wine Asia Pte Ltd is an emerging company with the objective of bringing high quality spirits and wines to the discerning drinkers.

We specialize in spirits, fine wines, craft spirits & sake. We sell what we drink.

Join our dynamic team.

As a Brand Manager, you will oversee brand-building initiatives that will lead to the implementation of strategic marketing program while working closely with Brand owners and internal stakeholders. You will manage multiple marketing platforms and ensuring alignment with brand objectives.

Role & Responsibilities:

• Develop and Execute Go-to-Market plan based on products/ brands objectives and direction.
• Develop and Execute Marketing Strategies which include pricing strategy and channel leads.
• Lead Campaigns and test launch marketing activities, and Oversee execution of In-Market Activation plan.
• Work with co-workers on developing sales & purchase forecast, budget and plan.
• Provide support within assigned channels and maintain channel expertise according to business objectives.
• Monitor and ensure achievement of performance goals.
• Presentation and Reporting to the Management on Brand Developments & Activities, Data Findings and Results.
• Share learning & best practices with stakeholders. Develop, coach and mentor direct reports/peers.

Requirements:

• Degree Holder with at least 5 years' experience in marketing, brand management, communications, supply chain/supply planning, process development, new product development, project management, or sales experience reflecting increasing levels of responsibility.
• 3 years of specific F&B industry marketing or sales experience will have an advantage.
• Skilled in building collaborative relationships and working with cross functional teams.
• Proficiency in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level.

What Will Set You Apart

• Luxury marketing experience;
• On-Premise Spirits/Wine experience;
• Ambassador Management experience;
• Experiential marketing campaign development and execution experience;
• Tasting room management experience (wine or spirits);
• Direct to consumer sales experience (alcohol beverage or luxury consumer goods a plus);
• Experience in training and developing junior level brand marketers in executing brand and organizational objectives;
• Experience in managing business operations and leveraging basic finance and accounting principles;
• Experience in performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.

Job Types: Full-time, Permanent

Pay: From $5,000.00 per month

Benefits:

• Dental insurance
• Employee discount
• Professional development

Education:

• Local Polytechnic Diploma (Required)

Experience:

• F&B: 3 years (Preferred)

Work Location: In person

Company: The BrandLaureate International Pte Ltd

Job Description: Brand Manager

Location: Singapore

Position: Full-time

About Us

The BrandLaureate International Pte Ltd is a new and dynamic force in the Singapore business landscape, dedicated to brand building. While newly incorporated in Singapore, we are part of a globally respected parent company with a 20-year legacy of excellence in brand recognition, development, strategy and training

Our core mission is two-fold: we celebrate and honour exceptional brands through our prestigious awards programs, and we empower businesses to achieve their full potential through expert brand consultancy. We are not just in the business of branding; we are champions of it. We are looking for a passionate and driven individual to build and manage our own brand narrative as we launch in this exciting market.

The Role

We are seeking a foundational Brand Manager to establish and grow our company's presence and reputation in Singapore and the wider APAC region. This is a pivotal role where you will not be just managing a brand but shaping the very identity of a company that defines brand excellence for others. You will be responsible for developing and executing a comprehensive brand strategy that communicates our unique value proposition, builds prestige around our awards, and drives demand for our consultancy services and training programs.

This is a unique "meta" opportunity for an individual who is passionate about the power of branding itself.

Key Responsibilities

Brand Strategy & Engagement Development:

• Develop and implement the brand strategy for our Singapore entity, ensuring it aligns with the parent company's heritage while resonating with the local and regional market.
• Define our brand positioning, messaging, voice, and value proposition to a B2B audience of C-level executives, marketing directors, and business owners.
• Plan and execute multi-channel branding campaigns to build brand awareness and generate leads for both our awards programs and consultancy services.
• Engage with all stakeholders and shareholders to inform and promote The BrandLaureate's initiatives.
• Cultivate relationships with media, industry publications, and key influencers to secure press coverage and public relations opportunities

Awards Program Management

• Develop the marketing and communications strategy for our flagship brand awards.
• Drive the call-for-entries and nomination process through targeted outreach and promotional campaigns.
• Craft the narrative around the awards, highlighting their prestige, rigorous judging process, and the value of winning.
• Leverage award winners and their stories to create powerful post-event marketing content and testimonials.

Partnerships & Stakeholder Engagement:

• Identify and build strategic partnerships with industry associations, business chambers, and other relevant organisations to enhance our brand reach and credibility.
• Support the business development team by creating high-quality sales and marketing collateral (presentations, brochures, proposals).
• Analyse market trends, competitor activities, and customer insights to identify opportunities for growth and refinement of our strategy.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• A minimum of 5-7 years of experience in brand management, B2B marketing, or a related role.
• Proven experience in developing and executing successful brand and marketing strategies from the ground up.
• Exceptional written and verbal communication skills, with a talent for crafting compelling narratives for a sophisticated business audience.
• Strong understanding of digital marketing, content marketing, PR, and social media marketing, particularly within a B2B context.
• Strategic thinker with a hands-on, execution-oriented mindset.
• Ability to operate independently in a startup environment while leveraging the resources of an established parent company.
• Experience in a professional services, consulting, or B2B agency environment is highly advantageous.

What We Offer

• A competitive salary and benefits package.
• A unique "greenfield" opportunity to build a prestigious brand from its inception in a new market.
• The stability and credibility of a parent company with 20 years of proven success.
• A dynamic, entrepreneurial, and collaborative work culture.
• Significant autonomy and direct impact on the company's growth and success.
• Opportunity to network with leaders from the most successful and innovative brands in the region.

How to Apply

Interested candidates are invited to submit their comprehensive resume and a cover letter detailing their relevant experience and why they are the perfect fit for this unique role.

Job Type: Full-time

Pay: $4, $7,000.00 per month

Benefits:

• Work from home

Work Location: Hybrid remote in Singapore

We are looking for a Brand Manager (Creative & Marketing) to lead our brand's creative direction and marketing activities. You will oversee all creative assets from videos and posters to social media content while ensuring the brand stays consistent, professional, and impactful. This person will manage the creative team, drive new campaign ideas, and align all marketing and creative work with the overall business vision.

Key Responsibilities

• Lead the overall creative and marketing direction of the brand, driving fresh ideas and bold campaigns.
• Conceptualize and bring to life innovative ideas for product launches, brand activations, and campaigns.
• Shape and uphold a strong brand identity, ensuring consistency across all platforms and touch points.
• Oversee the production of impactful marketing assets (videos, posters, social media content, packaging).
• Safeguard brand guidelines — fonts, colors, tone of voice, and visuals to deliver a cohesive brand experience.
• Plan and execute high-performing marketing campaigns across digital, social, and offline channels.
• Stay ahead of trends and competitors, introducing best practices to keep the brand relevant and inspiring.
• Curate and elevate the brand's social presence (Instagram, TikTok, etc.) with aesthetic and engaging content.
• Lead, mentor, and inspire the creative/marketing team, ensuring smooth workflows, timely delivery, and top-quality outputs.
• Align all business units and sub-brands under one cohesive brand vision.
• Collaborate closely with the CEO, sharing insights, creative strategies, and recommendations for brand growth.

Requirements

• At least 5 years of experience in branding, creative, or marketing.
• Strong creative eye with portfolio of content/campaigns.
• Excellent English communication (written & spoken).
• Experience leading a creative/marketing team.
• Proficient in design/creative tools (Canva, Adobe, illustrator, Capcut etc.).
• Strong understanding of social media and brand aesthetics.

Join the Noumi Limited Team: Imagining a Healthier Tomorrow

At Noumi Limited (ASX: NOU), we are committed to our purpose of Imagining a Healthier Tomorrow. As an innovative Australian company, we seamlessly blend the wonders of nature with the power of science to create nourishing products that benefit our consumers, communities, and the planet.

From our beginnings in plant-based and dairy beverages to our expanding expertise in nutritional's, our mission is to build leading brands that thrive in both local and global markets. Our heritage of research, collaboration, and strategic innovation has positioned our Positive Nutrition brands for sustainable growth and financial success.

The Opportunity

As Brand Manager, you'll be the driving force behind MILKLAB's regional brand strategy, storytelling, and market activation. Based in Singapore, you'll work closely with marketing, sales, and distributor partners to bring the brand to life across key markets—building awareness, loyalty, and love among baristas, café owners, and coffee enthusiasts.

• Lead integrated marketing campaigns across digital, trade, and experiential channels to drive brand visibility and engagement
• Build and nurture relation hips with cafe partners, baristas, and influencers to foster authentic brand advocacy
• Activate the brand at industry events, coffee festivals, and competitions across Asia
• Drive consumer-facing campaigns, experiential activations, and seasonal programs in collaboration with field marketing and trade teams

What you'll bring

As the Brand Manager you will bring your marketing expertise as well as strong project management experience and analytical skills to critically assess sales and consumer data and execute go-to market activities.

• Bachelor's degree in marketing, business or communications
• Ability to think creatively and innovatively
• Passion for coffee culture and familiarity with the specialty café landscape in Asia
• Experience working with distributor networks and regional markets
• Creative thinker with a hands-on, entrepreneurial mindset

Why Noumi?

Each new day at Noumi brings exciting opportunities for growth and impact. Our belief in the power of nature and science drives us toward becoming a global leader in positive nutrition. Sustainability is at the heart of our Healthier Tomorrow plan, shaping everything we do.

Our commitment to nourishing people and the planet extends beyond our products – it's a philosophy that also guides how we support our employees and communities. By embracing these values, we strive to make a meaningful impact on health and wellbeing, both now and in the future.

To explore our range of products, visit

Belonging at Noumi

At Noumi, we foster an inclusive workplace where the strengths of every individual are valued. We are proud of the diversity and innovation this creates, and we encourage all team members to share their perspectives. Our leadership team is dedicated to nurturing a culture that supports open communication and the respectful exchange of diverse ideas.

We are committed to ensuring that our people's wellbeing is prioritized. As part of our team, you will have access to a range of benefits designed to support your personal growth, work-life balance, and overall health:

• Paid Parental Leave – to help you navigate life's important moments.
• Access to Sonder, our EAP, and Wellbeing Partner – supporting your physical, mental, and emotional health.
• Salary Sacrificing Novated Leases – for tax-effective vehicle leasing through SG Fleet.
• Quarterly Product Allowance – enjoy products from Noumi's leading brands, including MilkLab, Uprotein, Vital Strength, and more.

• Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function.
• Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

Major accountabilities:

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions
• Executes central marketing activities as well as regional initiated marketing activities
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
• Collaborate with cross-functional teams to maximize impact of activities
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

Essential Requirements:

• 3–5 years of dedicated marketing experience in the pharmaceutical industry
• Business-level proficiency in English is required.
• Science related degree is preferred
• Experience in brand or indication launches preferred

You'll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook.

Commitment to Diversity and Inclusion:

Novartis is an Equal Opportunity Employer and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together?

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up:

Benefits and Rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally:

Division

International

Business Unit

Innovative Medicines

Location

Singapore

Site

Mapletree Business City (MBC)

Company / Legal Entity

SG04 (FCRS = SG004) Novartis Singapore Pte Ltd

Functional Area

Marketing

Job Type

Full time

Employment Type

Regular

Shift Work

No

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

We are seeking a skilled professional to fill the position of Brand Manager. This is an exciting opportunity for someone who has experience in marketing and design.

The successful candidate will be responsible for overseeing brand promotional activities and managing packaging artwork edits. They will also act as an in-house designer for urgent packaging modifications and creation of new Point of Sale Materials (POSMs).

• Develop and implement brand strategies to drive business growth.
• Design and edit packaging artwork and POSMs to ensure consistency and accuracy.
• Maintain and update website content to reflect company branding.
• Assist in the development and planning of new products, guiding them from concept to commercialization.

• Minimum Diploma holder with 1-2 years of relevant experience.
• Proficiency in using Adobe Illustrator and Photoshop for designing and editing artwork and packaging.
• Experience with social media marketing is highly desirable.

• Permanent role with opportunities for career advancement.
• Competitive salary package.
• Chance to work on exciting projects and contribute to company growth.

NOTE: This is not an accounting or accountant-related role.

This is a role that involves day-to-day client management (Advertising).

Role

We are on the lookout for an Account Manager (aka Brand Manager in TBWA) with experience managing big clients/accounts, especially government accounts. The most important thing we are looking for is someone who has a hungry mind that wants to try new things. Asks for forgiveness rather than for permission. This person would need to be able to collaborate with different stakeholders and teams and they must be self-starters – taking the initiative to lead, strategise and execute campaigns. This will require a high level of aptitude for working with strategy and creative teams, as well as direct relations with clients.

Key Responsibilities

Operations and Business

• Develop, implement and manage mid size projects/campaigns independently with minor supervision from supervisors.
• Manage project delivery against timelines and budget.
• Responsible for the financial health of all projects, managing budges/scopes.
• Understand P&L and is involved in conversations on forecasting.
• Demonstrate ability to spot business development opportunities.

Client Management

• Understand clients' needs and wants and is the trusted go-to person for junior clients on day-to-day requirements, issues and challenges.
• Manage general client expectations and resolves day-to-day project delivery issues.
• Know when matters needs to be flagged/escalated ahead of time to diffuse potential issues in consultation with supervisors.

Strategy

• Understand the client's marketing needs/and brand strategy to be able support the strategy team or supervise junior support where necessary.
• Contribute general POV and input on strategy related topics and conversations.
• Understanding of industry trends and their impact on client and company's businesses.

Creative

• Identify good and bad work (not just what the client wants) and provides POVs on how to elevate the creative work.
• Present and sell small-scale campaign ideas.
• Cognisant of recent award winning works/industry best practices.

Digital

• Good understanding of platforms - latest digital and social platforms, channels and format.
• Basic knowledge around high-level social and digital trends.
• Basic understanding of structuring digital and social projects and teams.

People Management

• Key project contact with clients + integrated teams, engage the team to deliver the best output possible based on the brief.
• Manage and mentor BE/interns on brand management experience and capabilities.

Job Specifications

1. Knowledge and Experiences Required

• At least 4-7 years relevant experience with a sound knowledge of print, digital and content production processes.
• Leadership experience in managing an account servicing team.
• Sound financial planning and budget management experience.

2. Skills Required

• Excellent communication skills.
• Excellent relationship management and presentation skills.
• The ability to multi-task and provide holistic leadership support across a range of clients.

3. Attributes

• Team player with a 'hands-on' approach.
• Responsible, with a 'Can do', willing and positive attitude to be a support system for our clients.
• Ability to work under tight deadlines with multiple projects.
• An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems.
• Reliability, i.e. resilience, confidence, tenacity and maturity.
• Personal, enthusiastic and committed – capable of gaining trust and respect from colleagues.
• Experience working across the tourism, travel, luxury and/or automotive industry, an advantage.