417 Brand Manager jobs in Singapore

Suntar International Group is a global technology company specializing in filtration, separation, and environmental engineering solutions, serving industries such as pharmaceuticals, food & beverage, new energy, and water treatment.

Headquartered in Suntar Eco City, China, the company operates multiple R&D centers and manufacturing bases across Asia, including Singapore and Malaysia. With over 30 years of innovation and expertise, Suntar is committed to promoting sustainable development through advanced membrane technology and eco-friendly solutions.

Learn more about us:

We are looking for an experienced and results-driven Brand Manager / Business Unit Manager to take full responsibility for the strategic planning, marketing initiatives, and business growth of our core health supplement brand or product line.

Key Responsibilities

1. Brand Strategy & Planning

• Develop and implement long-term brand strategies, annual marketing plans, and budgets.
• Define brand positioning and core messaging, ensuring consistency across all touchpoints.
• Conduct market research, competitor analysis, and consumer insights to identify opportunities and guide product development and iteration.

2. Product Lifecycle Management

• Manage the overall product portfolio and tailor marketing strategies for each product stage (launch, growth, maturity, and decline).
• Lead or support new product development, including concept creation, formulation input, value proposition, and packaging design.

3. Integrated Marketing Communications

• Plan and execute both online and offline marketing campaigns, including digital marketing (social media, KOL/KOC collaborations, in-feed ads, content marketing), traditional media, Public Relations events, and offline experiences.
• Oversee and optimize marketing content across all channels to ensure accuracy, consistency, and engagement.

4. Business Development & Sales Management

• Set and monitor sales targets across multiple channels (e-commerce, pharmacies, chain stores, and new retail).
• Work closely with the sales team to design channel strategies, promotional activities, and sales tools to achieve targets.
• Analyze sales data and market feedback, adjusting strategies to drive performance.

5. Team Leadership & Cross-Functional Collaboration

• Lead and mentor the brand/business unit team to achieve excellence and foster growth.
• Collaborate effectively with internal departments (Product, R&D, Sales, Supply Chain, Finance) to ensure smooth project execution.

6. Budget & Performance Management

• Plan, allocate, and control brand/business unit budgets efficiently.
• Track and report on key performance indicators (KPIs) such as brand awareness, market share, sales revenue, profitability, and ROI.

Qualifications & Requirements

Education:

• Bachelor's degree or above in Marketing, Business Administration, Medicine, Pharmacy, Nutrition, or related fields.

Experience:

• Minimum 5 years of marketing experience in the health supplement, health food, pharmaceutical, or FMCG industry.
• At least 3 years in brand management or leading a product line independently.
• Proven success in new product launches (0 to 1) preferred.
• Experience in business unit management and familiarity with P&L management is an advantage.

Skills & Knowledge:

• Strong understanding of the health supplement industry, consumer behavior, regulations, and market trends.
• Proficient in branding, integrated marketing, and digital marketing (especially platforms like TikTok and Shopee).
• Excellent analytical, strategic thinking, and commercial acumen.
• Strong project and team management, with effective cross-functional communication skills.

Core Competencies:

• Results-Oriented: Committed to achieving ambitious market and sales goals.
• Innovative Thinking: Able to develop creative marketing and business solutions.
• Resilience: Adaptable in fast-paced, high-pressure environments.
• Integrity: High ethical standards and strong compliance mindset.

Malt & Wine Asia Pte Ltd is an emerging company with the objective of bringing high quality spirits and wines to the discerning drinkers.

We specialize in spirits, fine wines, craft spirits & sake. We sell what we drink.

Join our dynamic team.

As a Brand Manager, you will oversee brand-building initiatives that will lead to the implementation of strategic marketing program while working closely with Brand owners and internal stakeholders. You will manage multiple marketing platforms and ensuring alignment with brand objectives.

Role & Responsibilities:

• Develop and Execute Go-to-Market plan based on products/ brands objectives and direction.
• Develop and Execute Marketing Strategies which include pricing strategy and channel leads.
• Lead Campaigns and test launch marketing activities, and Oversee execution of In-Market Activation plan.
• Work with co-workers on developing sales & purchase forecast, budget and plan.
• Provide support within assigned channels and maintain channel expertise according to business objectives.
• Monitor and ensure achievement of performance goals.
• Presentation and Reporting to the Management on Brand Developments & Activities, Data Findings and Results.
• Share learning & best practices with stakeholders. Develop, coach and mentor direct reports/peers.

Requirements:

• Degree Holder with at least 5 years' experience in marketing, brand management, communications, supply chain/supply planning, process development, new product development, project management, or sales experience reflecting increasing levels of responsibility.
• 3 years of specific F&B industry marketing or sales experience will have an advantage.
• Skilled in building collaborative relationships and working with cross functional teams.
• Proficiency in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level.

What Will Set You Apart

• Luxury marketing experience;
• On-Premise Spirits/Wine experience;
• Ambassador Management experience;
• Experiential marketing campaign development and execution experience;
• Tasting room management experience (wine or spirits);
• Direct to consumer sales experience (alcohol beverage or luxury consumer goods a plus);
• Experience in training and developing junior level brand marketers in executing brand and organizational objectives;
• Experience in managing business operations and leveraging basic finance and accounting principles;
• Experience in performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.

Job Types: Full-time, Permanent

Pay: From $5,000.00 per month

Benefits:

• Dental insurance
• Employee discount
• Professional development

Education:

• Local Polytechnic Diploma (Required)

Experience:

• F&B: 3 years (Preferred)

Work Location: In person

A leading global consumer goods company is seeking a passionate Brand Manager to drive product innovation for one of its iconic consumer brands.

Keywords: brand management, product innovation, consumer insights, cross-functional collaboration, market research, portfolio management

What you'll do:

As Brand Manager, you will be at the forefront of developing exciting new products that delight consumers around the world.

• Lead the development and execution of product strategies aligned with the company's innovation goals.
• Conduct market research to identify unmet consumer needs and inform new product concepts.
• Collaborate with R&D, regulatory, and other teams to bring new products from concept to commercialisation.
• Leverage consumer insights to guide product development and differentiate offerings in the marketplace.
• Partner with marketing, commercial, and supply chain teams to ensure timely delivery of products.
• Manage the product portfolio to drive growth and profitability across multiple markets.
• Oversee budgets for innovation projects, ensuring efficient allocation of resources.
• Build and maintain relationships with internal stakeholders and external partners, including agencies and suppliers.
• Monitor post-launch performance to inform future innovation initiatives.
• Apply best practices in project management to deliver multiple concurrent initiatives on time.

What you bring:

To excel as Brand Manager, you will bring extensive experience in managing brands within the FMCG industry along with a robust background in launching innovative products.

• Minimum of five years' experience in brand management, preferably with product innovation experience.
• Proven ability to lead product innovation projects from ideation through launch.
• Strong analytical skills to interpret data and inform business decisions.
• Excellent communication and presentation skills to influence stakeholders at all levels.
• Creative mindset with a passion for developing unique products.
• Solid project management skills with the ability to manage multiple initiatives simultaneously.
• Experience overseeing budgets for innovation projects.
• Track record of building collaborative relationships with cross-functional teams and external partners.

What sets this company apart:

This global organisation is known for its commitment to excellence and people-first culture. Employees are encouraged to bring their authentic selves to work, supported by equity, diversity, and inclusion initiatives. The company fosters bold thinking and professional growth through ongoing learning opportunities. Teamwork is celebrated, achievements are shared, and every voice matters. Comprehensive benefits and flexible working options support employees' wellbeing while enabling professional ambition.

What's next:

If you are ready to shape the future of snacking by driving meaningful innovation on a global scale, apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Robert Walters (Singapore) Pte Ltd

ROC No.: E | EA Licence No.: 03C5451

EA Registration No.: R Eleanor Tan

Company: The BrandLaureate International Pte Ltd

Job Description: Brand Manager

Location: Singapore

Position: Full-time

About Us

The BrandLaureate International Pte Ltd is a new and dynamic force in the Singapore business landscape, dedicated to brand building. While newly incorporated in Singapore, we are part of a globally respected parent company with a 20-year legacy of excellence in brand recognition, development, strategy and training

Our core mission is two-fold: we celebrate and honour exceptional brands through our prestigious awards programs, and we empower businesses to achieve their full potential through expert brand consultancy. We are not just in the business of branding; we are champions of it. We are looking for a passionate and driven individual to build and manage our own brand narrative as we launch in this exciting market.

The Role

We are seeking a foundational Brand Manager to establish and grow our company's presence and reputation in Singapore and the wider APAC region. This is a pivotal role where you will not be just managing a brand but shaping the very identity of a company that defines brand excellence for others. You will be responsible for developing and executing a comprehensive brand strategy that communicates our unique value proposition, builds prestige around our awards, and drives demand for our consultancy services and training programs.

This is a unique "meta" opportunity for an individual who is passionate about the power of branding itself.

Key Responsibilities

Brand Strategy & Engagement Development:

• Develop and implement the brand strategy for our Singapore entity, ensuring it aligns with the parent company's heritage while resonating with the local and regional market.
• Define our brand positioning, messaging, voice, and value proposition to a B2B audience of C-level executives, marketing directors, and business owners.
• Plan and execute multi-channel branding campaigns to build brand awareness and generate leads for both our awards programs and consultancy services.
• Engage with all stakeholders and shareholders to inform and promote The BrandLaureate's initiatives.
• Cultivate relationships with media, industry publications, and key influencers to secure press coverage and public relations opportunities

Awards Program Management

• Develop the marketing and communications strategy for our flagship brand awards.
• Drive the call-for-entries and nomination process through targeted outreach and promotional campaigns.
• Craft the narrative around the awards, highlighting their prestige, rigorous judging process, and the value of winning.
• Leverage award winners and their stories to create powerful post-event marketing content and testimonials.

Partnerships & Stakeholder Engagement:

• Identify and build strategic partnerships with industry associations, business chambers, and other relevant organisations to enhance our brand reach and credibility.
• Support the business development team by creating high-quality sales and marketing collateral (presentations, brochures, proposals).
• Analyse market trends, competitor activities, and customer insights to identify opportunities for growth and refinement of our strategy.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• A minimum of 5-7 years of experience in brand management, B2B marketing, or a related role.
• Proven experience in developing and executing successful brand and marketing strategies from the ground up.
• Exceptional written and verbal communication skills, with a talent for crafting compelling narratives for a sophisticated business audience.
• Strong understanding of digital marketing, content marketing, PR, and social media marketing, particularly within a B2B context.
• Strategic thinker with a hands-on, execution-oriented mindset.
• Ability to operate independently in a startup environment while leveraging the resources of an established parent company.
• Experience in a professional services, consulting, or B2B agency environment is highly advantageous.

What We Offer

• A competitive salary and benefits package.
• A unique "greenfield" opportunity to build a prestigious brand from its inception in a new market.
• The stability and credibility of a parent company with 20 years of proven success.
• A dynamic, entrepreneurial, and collaborative work culture.
• Significant autonomy and direct impact on the company's growth and success.
• Opportunity to network with leaders from the most successful and innovative brands in the region.

How to Apply

Interested candidates are invited to submit their comprehensive resume and a cover letter detailing their relevant experience and why they are the perfect fit for this unique role.

Job Type: Full-time

Pay: $4, $7,000.00 per month

Benefits:

• Work from home

Work Location: Hybrid remote in Singapore

We are looking for a Brand Manager (Creative & Marketing) to lead our brand's creative direction and marketing activities. You will oversee all creative assets from videos and posters to social media content while ensuring the brand stays consistent, professional, and impactful. This person will manage the creative team, drive new campaign ideas, and align all marketing and creative work with the overall business vision.

Key Responsibilities

• Lead the overall creative and marketing direction of the brand, driving fresh ideas and bold campaigns.
• Conceptualize and bring to life innovative ideas for product launches, brand activations, and campaigns.
• Shape and uphold a strong brand identity, ensuring consistency across all platforms and touch points.
• Oversee the production of impactful marketing assets (videos, posters, social media content, packaging).
• Safeguard brand guidelines — fonts, colors, tone of voice, and visuals to deliver a cohesive brand experience.
• Plan and execute high-performing marketing campaigns across digital, social, and offline channels.
• Stay ahead of trends and competitors, introducing best practices to keep the brand relevant and inspiring.
• Curate and elevate the brand's social presence (Instagram, TikTok, etc.) with aesthetic and engaging content.
• Lead, mentor, and inspire the creative/marketing team, ensuring smooth workflows, timely delivery, and top-quality outputs.
• Align all business units and sub-brands under one cohesive brand vision.
• Collaborate closely with the CEO, sharing insights, creative strategies, and recommendations for brand growth.

Requirements

• At least 5 years of experience in branding, creative, or marketing.
• Strong creative eye with portfolio of content/campaigns.
• Excellent English communication (written & spoken).
• Experience leading a creative/marketing team.
• Proficient in design/creative tools (Canva, Adobe, illustrator, Capcut etc.).
• Strong understanding of social media and brand aesthetics.

Join the Noumi Limited Team: Imagining a Healthier Tomorrow

At Noumi Limited (ASX: NOU), we are committed to our purpose of Imagining a Healthier Tomorrow. As an innovative Australian company, we seamlessly blend the wonders of nature with the power of science to create nourishing products that benefit our consumers, communities, and the planet.

From our beginnings in plant-based and dairy beverages to our expanding expertise in nutritional's, our mission is to build leading brands that thrive in both local and global markets. Our heritage of research, collaboration, and strategic innovation has positioned our Positive Nutrition brands for sustainable growth and financial success.

The Opportunity

As Brand Manager, you'll be the driving force behind MILKLAB's regional brand strategy, storytelling, and market activation. Based in Singapore, you'll work closely with marketing, sales, and distributor partners to bring the brand to life across key markets—building awareness, loyalty, and love among baristas, café owners, and coffee enthusiasts.

• Lead integrated marketing campaigns across digital, trade, and experiential channels to drive brand visibility and engagement
• Build and nurture relation hips with cafe partners, baristas, and influencers to foster authentic brand advocacy
• Activate the brand at industry events, coffee festivals, and competitions across Asia
• Drive consumer-facing campaigns, experiential activations, and seasonal programs in collaboration with field marketing and trade teams

What you'll bring

As the Brand Manager you will bring your marketing expertise as well as strong project management experience and analytical skills to critically assess sales and consumer data and execute go-to market activities.

• Bachelor's degree in marketing, business or communications
• Ability to think creatively and innovatively
• Passion for coffee culture and familiarity with the specialty café landscape in Asia
• Experience working with distributor networks and regional markets
• Creative thinker with a hands-on, entrepreneurial mindset

Why Noumi?

Each new day at Noumi brings exciting opportunities for growth and impact. Our belief in the power of nature and science drives us toward becoming a global leader in positive nutrition. Sustainability is at the heart of our Healthier Tomorrow plan, shaping everything we do.

Our commitment to nourishing people and the planet extends beyond our products – it's a philosophy that also guides how we support our employees and communities. By embracing these values, we strive to make a meaningful impact on health and wellbeing, both now and in the future.

To explore our range of products, visit

Belonging at Noumi

At Noumi, we foster an inclusive workplace where the strengths of every individual are valued. We are proud of the diversity and innovation this creates, and we encourage all team members to share their perspectives. Our leadership team is dedicated to nurturing a culture that supports open communication and the respectful exchange of diverse ideas.

We are committed to ensuring that our people's wellbeing is prioritized. As part of our team, you will have access to a range of benefits designed to support your personal growth, work-life balance, and overall health:

• Paid Parental Leave – to help you navigate life's important moments.
• Access to Sonder, our EAP, and Wellbeing Partner – supporting your physical, mental, and emotional health.
• Salary Sacrificing Novated Leases – for tax-effective vehicle leasing through SG Fleet.
• Quarterly Product Allowance – enjoy products from Noumi's leading brands, including MilkLab, Uprotein, Vital Strength, and more.

We are an emerging player in the wellness, aesthetics and longevity space, and we're looking for a passionate and driven Brand Manager / Marketing Executive to join our growing team.

In this role, you'll be the key person driving brand visibility, building strategic partnerships, and leading on-ground marketing execution. This is a dynamic role suitable for someone who thrives in a fast-growing, purpose-driven environment

What You'll Do

Spot and create opportunities to elevate our brand presence

Approach and explore collaborations with beauty, wellness, or lifestyle partners

Study the market, track what's trending, and help us stay ahead

Coordinate logistics and execution for marketing activities

Review campaign results and advise management with actionable insights

Handle social media and lead of customer services team

Daily Key Responsibilities:

•⁠ ⁠artnerships & Collaborations: Identify and secure partnerships with wellness, lifestyle, and media partners to drive exposure and business synergy.

•⁠ rket Research: Monitor industry trends, competitor activities and customer preferences to guide marketing initiatives

•⁠ mpaign Execution: Coordinate marketing events, collaborations, and promotional campaigns end-to-end — from planning to logistics.

•⁠ ⁠C omer service & PR: Lead and supervisor of customer service team

•⁠ tworking & Representation: Attend industry events, media briefings, and networking sessions to represent the brand and build relationships.

Requirement

•⁠ ssionate about branding, beauty, and strategy

•⁠ nfident communicator who enjoys planning , networking and collaboration

•⁠ alytical, organized, and results-driven

•⁠ referred)Diploma/Degree in Marketing or related field

•⁠ perience in cosmetics/aesthetics branding (2+ years) preferred

Benefits :

•⁠ nergetic team and positive environment

•⁠ ttractive salary + commission package

•⁠ aff benefits of healthcare and aesthetics treatment

•⁠ pportive career development framework for career prospection

•⁠ -21 days paid annual leave

•⁠ mpany benefit including company trips and variable incentives upon hitting team goal

Industry: Aesthetics/Healthcare/Wellness

Employment Type: Full-Time

Salary: With experience: $3,500–$,000 + commission

• take home up to 6000-8,000/month

Summary

We are an emerging player in the wellness, aesthetics and longevity space, and we're looking for a passionate and driven Brand Manager / Marketing Executive to join our growing team.

In this role, you'll be the key person driving brand visibility, building strategic partnerships, and leading on-ground marketing execution. This is a dynamic role suitable for someone who thrives in a fast-growing, purpose-driven environment

What You'll Do

Spot and create opportunities to elevate our brand presence

Approach and explore collaborations with beauty, wellness, or lifestyle partners

Study the market, track what's trending, and help us stay ahead

Coordinate logistics and execution for marketing activities

Review campaign results and advise management with actionable insights

Handle social media and lead of customer services team

Daily Key Responsibilities:

• Partnerships & Collaborations: Identify and secure partnerships with wellness, lifestyle, and media partners to drive exposure and business synergy.

• Market Research: Monitor industry trends, competitor activities and customer preferences to guide marketing initiatives

• Campaign Execution: Coordinate marketing events, collaborations, and promotional campaigns end-to-end — from planning to logistics.

• Customer service & PR: Lead and supervisor of customer service team

• Networking & Representation: Attend industry events, media briefings, and networking sessions to represent the brand and build relationships.

Requirement

• Passionate about branding, beauty, and strategy

• Confident communicator who enjoys planning , networking and collaboration

• Analytical, organized, and results-driven

• (preferred)Diploma/Degree in Marketing or related field

• Experience in cosmetics/aesthetics branding (2+ years) preferred

Benefits :

• Energetic team and positive environment

• Attractive salary + commission package

• Staff benefits of healthcare and aesthetics treatment

• Supportive career development framework for career prospection

• 14-21 days paid annual leave

• Company benefit including company trips and variable incentives upon hitting team goal

Job Responsibilities:

• Develop and execute the company's global and local mid-to-long-term brand strategy, build and refine the brand management framework, ensuring effective implementation of the strategy.

• Lead the company's brand building and reputation management in the capital markets, including but not limited to pre-IPO/post-listing brand communication, roadshow materials planning, and investor relations communication support.

• Lead global integrated marketing projects, and be responsible for the expansion and maintenance of core media relationships, effectively integrating various media resources to continuously enhance brand exposure and reputation among the public and investment community.

• Monitor market sentiment and competitive dynamics, lead crisis early warning and public relations response mechanisms, quickly decide and adjust brand strategies, and effectively protect the corporate brand image.

• Manage the brand team and annual budget, establish a data-driven brand performance tracking and evaluation system, and continuously optimize resource allocation and strategic effectiveness.

Job Requirements:

• Full-time Bachelor's degree or higher in relevant fields such as Journalism, Communications, Marketing, or a related courses.

• Minimum 5 years of brand management experience, with at least 3 years of team leadership/management experience.

• Possess a systematic brand methodology and strategic planning capability.

• Successful experience in brand management in overseas markets, with extensive media resources and exceptional public relations execution skills.

• Fluent in both English and Chinese (Mandarin), with outstanding cross-departmental collaboration and leadership skills to effectively drive the implementation of complex strategic projects.