261 Brand Development jobs in Singapore

A dynamic and results-driven Brand Development Specialist is needed to support the marketing team in executing campaigns and driving customer engagement. Key responsibilities include:

• Develop compelling content for social media platforms, EDMs, and WhatsApp campaigns.
• Assist in copywriting for captions, posters, newsletters, and advertisements.
• Coordinate photo and video shoots at events.

• Schedule and publish social media posts according to the marketing calendar.
• Track and report performance of social media and digital campaigns.
• Support paid ad campaigns and analyze ROI.

• Assist in marketing for special events.
• Support collaborations with schools and corporate partners.
• Help manage influencer engagements.

• Conduct competitor research and identify new marketing opportunities.
• Assist in maintaining consistent branding across campaigns.

• Work closely with the operations team to promote promotions and new activities.
• Provide administrative support such as preparing reports, presentations, and marketing materials.

Requirements:

• Diploma/Degree in Marketing, Communications, Business, or related field.
• 1–2 years of marketing experience; fresh graduates with strong portfolios are welcome.
• Proficiency in social media management and basic digital marketing.
• Strong writing and communication skills.
• Creative, detail-oriented, and able to work independently.

Become a Brand Ambassador

As a Junior Brand Ambassador, you will be part of campaigns that leave a lasting impression. With our support, you can progress into leadership and management roles.

You will represent exciting brands, engage with people face-to-face, and create experiences that drive growth and engagement.

This is a platform to develop yourself, gain confidence, and work towards bigger challenges as a leader.

We offer opportunities for clear progression, fun culture, uncapped earnings, and regional exposure.

• Growth Opportunities: Clear career progression into leadership and management
• Fun Culture: Outgoing team, vibrant events, endless energy
• Uncapped Earnings: Your effort directly impacts your income
• Regional Exposure: Be part of campaigns that reach across Asia

We are looking for individuals who love engaging with others, fresh graduates and career switchers looking for growth, outgoing, adaptable, and eager to learn. No experience is required - just bring your enthusiasm and energy!

We are seeking a skilled Brand Development Specialist to lead our brand strategy and campaigns.

• Develop and implement effective branding plans to boost brand awareness and market share.
• Manage marketing campaigns, including social media, SEO/SEM, and events.
• Conduct market research and analyze consumer trends.
• Oversee content creation, public relations activities, and team leadership.

• Bachelor's Degree in Marketing, Business, or related field.
• Minimum 5 years of experience in marketing, with at least 2 years in managerial role.
• Strong knowledge of digital marketing tools and strategies.
• Excellent communication, leadership, and analytical skills.

Marketing Strategy, Brand Awareness, Market Research, Leadership, Advertising, Product Marketing, Analytical Skills, Social Media, Digital Marketing.

As a Brand Development Specialist, you will be responsible for driving business growth through strategic brand development and marketing efforts. You will work closely with the marketing team to develop and implement effective branding plans that boost brand awareness and market share.

The ideal candidate will have a strong background in marketing, with a minimum of 5 years of experience in the field. They will also have excellent communication, leadership, and analytical skills, as well as a strong knowledge of digital marketing tools and strategies.

In addition to your technical skills, you will have a passion for innovation and a drive to stay ahead of the curve. You will be comfortable working in a fast-paced environment and will be able to prioritize tasks effectively.

If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

• Brand Strategy & Narrative: Develop and execute a clear brand strategy that resonates with our target markets (SMEs, millennial consumers, expats) and differentiates us in the competitive fintech landscape.
• Integrated Campaigns: Plan and oversee 360° campaigns across digital, social, PR, SEO/SEM, events, and content channels to drive growth and awareness.
• Content & Storytelling: Oversee high-quality, engaging content - from blog posts and videos to social media assets - that builds trust and thought leadership.
• Performance Marketing: Work with internal growth teams to run digital campaigns (Google, Meta, LinkedIn), ensuring efficient spend and strong ROI.
• Partnerships & PR: Forge collaborations with media, industry organisations, and influencers; manage PR agencies and secure impactful media coverage.
• Data-Driven Optimisation: Define and track brand KPIs, conduct A/B tests, and use insights to refine strategies and report ROI to leadership.
• Market Localisation: Ensure global brand campaigns are adapted to Singaporean and APAC markets with cultural relevance and resonance.

• Diploma or Degree in Marketing, Business, Communications, or related discipline.
• 5-7 years of experience in brand and marketing, ideally in fintech/tech/financial services.
• Strong mix of strategic thinking and hands-on execution.
• Deep expertise in digital marketing tools (SEO, SEM, social media, analytics platforms).
• Excellent written and verbal communication skills in English (additional Asian languages a plus).
• Analytical mindset with strong storytelling skills.
• Proactive, agile, and able to thrive in a fast-paced scale-up environment.

Debia is a fast-growing fintech company licensed as a Major Payment Institution by (MAS), offering cutting-edge digital payment solutions across the region.

We are seeking a Marketing and Brand Development Manager to lead our brand building and marketing strategies. This is a high-impact role where you will drive brand awareness, strengthen our market positioning, and craft compelling campaigns that engage and inspire.

Key Responsibilities:

• Brand Strategy & Narrative: Develop and execute a clear brand strategy that resonates with our target markets (SMEs, millennial consumers, expats) and differentiates us in the competitive fintech landscape.
• Integrated Campaigns: Plan and oversee 360° campaigns across digital, social, PR, SEO/SEM, events, and content channels to drive growth and awareness.
• Content & Storytelling: Oversee high-quality, engaging content — from blog posts and videos to social media assets — that builds trust and thought leadership.
• Performance Marketing: Work with internal growth teams to run digital campaigns (Google, Meta, LinkedIn), ensuring efficient spend and strong ROI.
• Partnerships & PR: Forge collaborations with media, industry organisations, and influencers; manage PR agencies and secure impactful media coverage.
• Data-Driven Optimisation: Define and track brand KPIs, conduct A/B tests, and use insights to refine strategies and report ROI to leadership.
• Market Localisation: Ensure global brand campaigns are adapted to Singaporean and APAC markets with cultural relevance and resonance.

Requirements / Skills:

• Diploma or Degree in Marketing, Business, Communications, or related discipline.
• 5–7 years of experience in brand and marketing, ideally in fintech/tech/financial services.
• Strong mix of strategic thinking and hands-on execution.
• Deep expertise in digital marketing tools (SEO, SEM, social media, analytics platforms).
• Excellent written and verbal communication skills in English (additional Asian languages a plus).
• Analytical mindset with strong storytelling skills.
• Proactive, agile, and able to thrive in a fast-paced scale-up environment.

Marketing Strategist Job Description

We are seeking a skilled Marketing Strategist to lead the development and execution of multi-channel marketing campaigns, drive business growth across both physical and online platforms, and manage brand operations.

• Develop and implement strategic marketing plans, product launches, and store opening campaigns.
• Conduct market research, competitor analysis, brand positioning, and visual identity management.
• Oversee digital/traditional advertising, promotional campaigns and in-store marketing.
• Collaborate with partners and internal departments on sponsorships, execution and brand representation.
• Manage customer feedback, crisis communications and ongoing campaign effectiveness reporting.

1. Effectively manage projects (with both in-house and external talent) to ensure timely completion, budget efficiency, especially in the following areas:
2. Product Marketing (go-to-market strategies, packaging, promotions, in-store visual merchandising)
3. Digital Marketing (Email Marketing, SEM, Content Marketing, Social Media, Influencer Marketing, Digital Ads)
4. Event Marketing (Retail pop-ups, product launches, exclusive Gold-Tier customer events)
5. Creative & Production (Creating photos, videos, graphics, copy, and marketing materials)
6. eCommerce Marketing & Optimization
7. Product Ideation (new flavors, packaging, and product innovations)

• Manage and create engaging content across social platforms, ensuring alignment with brand voice.
• Monitor trends, platform guidelines and campaign performance using analytics tools.
• Lead and identify collaboration opportunities with complementary brands, organizations or influencers.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• At least 3-5 years of marketing experience in Retail / F&B businesses.
• Strong analytical, communication and project management skills.
• Ability to manage cross-functional teams and coordinate across departments.

Our organization is seeking a Marketing professional to play a key role in driving business growth through strategic marketing initiatives.

• Market Analysis: Conduct thorough market research to identify trends, consumer behavior, and competitor activities that inform our marketing strategies.
• Strategic Planning: Contribute to the development and execution of comprehensive marketing plans and campaigns aligned with our business objectives.
• Content Creation: Develop engaging marketing copy and creative content for various channels such as newsletters, advertisements, social media posts, and website content.
• Campaign Management: Plan, coordinate, and manage the implementation of marketing campaigns, including resource allocation and timeline management.
• Digital Marketing: Manage and update websites, run social media campaigns, and monitor website and social media analytics to improve engagement.
• Event Coordination: Organize and promote events like conferences, exhibitions, and product launches to increase brand visibility.
• Stakeholder Engagement: Foster and maintain relationships with internal teams, external agencies, media clients, and other business partners.
• Performance Evaluation: Track and analyze data from campaigns using analytics tools to evaluate their effectiveness and present findings and recommendations.

Required Skills & Qualifications:

• Analytical Skills: Ability to analyze data and market trends to inform strategy.
• Communication Skills: Strong written and verbal communication for creating content and interacting with stakeholders.
• Creativity: Ability to generate innovative ideas for campaigns and content.
• Organizational Skills: Excellent project management and coordination abilities.

We are seeking highly motivated individuals who excel at independent thinking and project management.

• Candidates must possess a Bachelor's Degree in Marketing, Business Studies / Management / Analytics, Economics, Social Science, Sociology, Data Science, or any other analytical discipline.
• Detail-oriented and meticulous.
• Strong organisational and time management skills.
• Proficiency in Excel and PowerPoint is required.
• Familiarity with data collection or statistical and analytical platforms/software such as SPSS, Qualtrics, Displayr or Tableau.
• Working knowledge of data analytics, data mining, or data science is an advantage.
• Candidates with a minimum of 2 years' experience in marketing, market research, or analytical roles will be considered for senior positions.

The ideal candidate will be numerate and articulate, capable of conceptualizing, expressing, and presenting ideas clearly and credibly. Responsibilities include client servicing, designing and managing research projects, data analysis, preparing charts and reports, and presenting findings to clients.

• Possible senior positions available for experienced candidates.

This role offers the opportunity to make a significant impact in the field of marketing research.

If you're passionate about marketing research and eager to grow your career, apply today.