70 Marketing Director jobs in Singapore

Responsibilities:

• Develop and implement strategic marketing.
• Drive brand profitability, track and ensure brand performance and returns.
• Drive and review on the strategic marketing and communications planning and execution to reinforce brand positioning.
• Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and improvement.
• Conduct situational analysis to assess the organization's internal and external business environment and landscape.
• Evaluates and analyses campaign results and presents recommendations for changes in brand strategies.
• Identify key focus groups for public relations cultivation.
• Formulate budgetary assumptions.
• Ensure brand compliance in all communication materials.
• Engage stakeholders on marketing, communications, and branding counsel.

Requirements:

• Degree / Diploma in Marketing or equivalent.
• Minimum 8 years of experience in brand management or marketing communications preferably in the F&B / luxury industry.
• Only Singaporeans may apply.

We are seeking an experienced and dynamic Marketing Director who thrives in a fast-paced environment with multiple stakeholders, and excels at managing multiple brands simultaneously.

As a Marketing Director, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, generate leads, and foster audience growth across our diverse portfolio of brands. You must have a proven track record of achieving significant ROI, lead generation, and audience growth in previous roles.

Major Responsibilities:

• Develop and implement comprehensive marketing strategies for each brand in our portfolio, aligning them with the overall business objectives and target audiences.
• Conduct in-depth market research to identify market trends, consumer insights, and competitive landscape to inform marketing strategies and drive brand positioning.
• Create and manage the marketing budget for each brand, ensuring optimal allocation of resources to achieve maximum ROI.
• Oversee the creation of compelling and effective marketing campaigns across various channels, including digital, social media, print, and traditional advertising.
• Monitor and analyze marketing performance metrics, using data-driven insights to refine strategies and optimize marketing efforts for each brand.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance evaluations to ensure the team's success in achieving marketing objectives.
• Collaborate closely with cross-functional teams, including product development, sales, and creative departments, to ensure consistent brand messaging and alignment across all touchpoints.
• Drive lead generation initiatives through effective implementation of lead capture strategies, lead nurturing campaigns, and marketing automation techniques.
• Develop and manage partnerships and collaborations with external agencies, vendors, and influencers to expand brand reach and maximize audience growth opportunities.
• Stay updated on industry trends, emerging technologies, and marketing best practices to identify new opportunities and innovative approaches for brand growth.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 6 years Proven experience in a similar role, preferably in a multi-brand environment.
• Demonstrable track record of achieving significant ROI, lead generation, and audience growth in previous positions.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and drive marketing decisions.
• Proficiency in utilizing various marketing channels and platforms, including digital marketing, social media, content marketing, and traditional advertising.
• Excellent leadership and team management abilities, with a track record of successfully leading and developing high-performing marketing teams.
• Has a hands-on, can-do and tenacious attitude with strong ethic.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders in a professional manner that maintains and develops relationships.
• A problem-solver.
• Analytical and evidence-based.
• Highly organized with excellent project management skills, capable of prioritizing and managing multiple projects simultaneously.
• Adaptable, nimble and extremely comfortable in a fast-paced and ROI-driven environment.
• Creative thinker with a keen eye for detail and a passion for innovation in marketing.

Workplace: Bukit Merah

Work schedule: Mon-Fri 9-6pm

Role Overview

We are seeking a dynamic, data-driven Marketing Director to lead our men's fashion retail brand into the next era of digital engagement and customer-centric growth. This leader will design and execute innovative marketing strategies that leverage data analytics, personalization, and multi-channel digital campaigns to build lasting customer relationships and drive brand engagement-not just sales. The ideal candidate thrives in today's complex marketing landscape, understands evolving customer needs, and is passionate about creating tailored experiences across social media, email, content, and beyond.

Key Responsibilities

• Develop and oversee the execution of a holistic marketing strategy that aligns with business goals and resonates with men's fashion consumers, focusing on brand positioning, seasonal campaigns, and customer engagement.
• Lead the creation and implementation of personalized, data-driven marketing campaigns across digital channels (social media, email, content marketing, and ecommerce), ensuring a seamless and unified customer journey.
• Analyse customer data and market trends to identify opportunities for targeted engagement, leveraging first-party and zero-party data to inform strategy and enhance personalization while maintaining data privacy standards.
• Build and nurture a high-performing marketing team, fostering creativity, collaboration, and continuous learning to stay ahead of industry trends and consumer preferences.
• Collaborate cross-functionally with sales, merchandising, product, and creative teams to ensure cohesive brand messaging and integrated campaign execution.
• Monitor, measure, and report on campaign effectiveness, using analytics to optimize marketing initiatives and maximize ROI.
• Oversee marketing budgets, ensuring efficient allocation of resources across channels and campaigns.
• Champion the brand's voice and image, ensuring consistency and relevancy across all touchpoints while adapting to local and international market dynamics.
• Stay ahead of digital marketing innovations, emerging platforms, and best practices in the fashion retail sector to maintain a competitive edge.

Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or a related field; advanced degree preferred.
• 8+ years of progressive experience in marketing, with a strong background in digital, data-driven, and omnichannel strategies-ideally within fashion, retail, or lifestyle brands.
• Proven track record of developing and executing successful, personalized marketing campaigns that drive engagement and build customer loyalty.
• Deep expertise in marketing analytics, CRM, and data visualization tools (e.g., Google Analytics, Tableau, Salesforce).
• Demonstrated leadership skills with experience managing and inspiring marketing teams.
• Strong understanding of current and emerging digital channels, customer journey mapping, and content marketing best practices.
• Excellent communication, negotiation, and stakeholder management skills.
• Creative, curious, and highly attuned to trends in men's fashion and digital consumer behaviour.

Soft Skills

• Strategic thinker with a hands-on approach and a passion for innovation.
• Customer-obsessed, empathetic, and relationship-oriented.
• Analytical mindset with the ability to translate data into actionable insights.
• Collaborative leader who thrives in a fast-paced, evolving environment.

• Develop and execute the company's overall marketing strategy in line with business objectives.
• Lead, mentor, and manage the marketing team across digital, brand, communications, and product marketing functions.
• Oversee market research and analyze consumer trends, competitor activities, and industry insights to inform strategic decisions.
• Plan, manage, and monitor marketing budgets to ensure effective allocation of resources and strong ROI.
• Drive brand positioning, storytelling, and consistent messaging across all channels.
• Develop integrated campaigns across digital, social media, PR, events, and traditional platforms.
• Collaborate with sales, product, and senior leadership teams to align marketing initiatives with revenue goals.

• Develop and implement the overall marketing strategy to support the organization's objectives.
• Oversee the creation of comprehensive marketing campaigns, aligning them with the business goals.
• Lead and mentor a team of marketing professionals, including managers, specialists, and creative teams.
• Manage the organization's digital marketing strategy, including content marketing, social media, email marketing, SEO/SEM, and online advertising.
• Optimize the digital experience across the website, mobile apps, and other digital platforms.
• Conduct market research to understand consumer trends, competitor activity, and emerging industry developments.
• Use data analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Manage relationships with external vendors, agencies, and partners to ensure effective execution of marketing plans.
• Design and implement strategies that enhance customer loyalty and engagement.

Job Title: Marketing Director (Brand Strategy & Communications)

Company Overview:

(Your Company Name) is a dynamic Information Technology Consultancy firm headquartered in Singapore. We advise clients on (e.g., cloud adoption and data governance). We are seeking a Marketing Director with a profound background in strategic communications and brand building to architect our market positioning and narrative.

Job Details:

• Employment Type: Full-Time
• Seniority Level: Senior Management
• Industry: Information Technology & Services, Consulting

Job Description:

This is a strategic leadership role designed to build our brand from the ground up. The successful candidate will not just market services but will define how the company is perceived in the competitive landscape. We value visionary storytelling and media prowess as much as technical knowledge, and we seek a leader who can apply high-level brand and content strategy to the B2B technology sector.

Key Responsibilities:

• Corporate Narrative & Positioning: Develop the core messaging and value propositions that differentiate our consultancy. Craft the overarching story that connects our services to client business outcomes.
• Executive & Corporate Branding: Position our technical leaders and the firm itself as authoritative voices through strategic media engagement, speaking opportunities, and high-quality content.
• Integrated Content Strategy: Oversee the creation of an authoritative content library (reports, insights, case studies) that serves as the foundation for all marketing and sales activities.
• Leadership & Vision: Build and lead the marketing function, setting the vision and ensuring alignment with business goals. Manage the marketing budget and resources strategically.

Job Requirements:

• Minimum of 10 years of experience in senior-level marketing, branding, or media roles , with a demonstrable impact on organizational reputation.
• Proven expertise in shaping public perception and building brand authority through media and content is the primary requirement.
• A track record of working in complex, knowledge-based environments (e.g., media, consulting, financial services) is highly relevant.
• Exceptional leadership and communication skills, with experience presenting to C-level executives.
• Ability to synthesize complex information into clear, compelling messages. An aptitude for quickly understanding technology business models is essential; prior direct IT marketing experience is advantageous but not the sole criteria.

Application Instructions:

Interested candidates must apply through MyCareersFuture and should be prepared to discuss their portfolio of brand-building achievements.

Marketing Director Responsibilities:

• Overseeing marketing department.
• Evaluating and developing our marketing strategy and marketing plan.
• Planning, directing, and coordinating marketing efforts.
• Communicating the marketing plan.
• Researching demand for our products and services.
• Competitor research.
• Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
• Identifying potential customers.
• Developing promotions with advertising managers.
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Compiling lists describing our offerings.
• Developing and managing advertising campaigns.
• Building brand awareness and positioning.
• Supporting sales and lead generation efforts.
• Coordinating marketing projects from start to finish.
• Organizing company conferences, trade shows, and major events.
• Overseeing social media marketing strategy and content marketing.

Marketing Director Requirements:

• Experience in marketing and running a marketing team.
• Proven marketing campaign experience.
• Effective time management skills and the ability to multitask.
• Strong copywriting skills.
• Attention to detail.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competence in project and stakeholder management.
• Excellent interpersonal, written and oral communication skills.
• Experience with digital marketing forms such as social media marketing and content marketing.
• Competency in Microsoft applications including Word, Excel, and Outlook.

Job Responsibilities

Marketing

• Strategise, design and execute the marketing and social media plans to support organisational and business objectives
• Collaborate with other departments to align goals and maintain consistent branding and messaging
• Drive awareness and brand-building efforts via traditional and digital platforms and reach out to target audiences through creative ways
• Supervise the management of social accounts and content creation
• Continuously evaluate new channels and platforms
• Manage agency and vendor relationships and deliverables to ensure consistent and high-quality work
• Measure and report the performance of marketing and digital initiatives and assess against goals

Job Requirements

• Degree in Marketing, Mass Communications and Business or related disciplines
• Minimum 5 years of relevant work experience in Public Relations, Corporate Communications, Journalism or Marketing, Digital Marketing or Marketing Communications
• Relevant past work experience in a leadership role preferred
• Good organisation, multi-tasking and time management skills
• Experience working with and pitching to reporters
• Excellent presentation, communication and interpersonal skills to engage a wide spectrum of external and internal stakeholders, including multi-agency and cross-functional teams
• Proven track record of developing multi-channel marketing and communications plans, outreach campaigns and publicity materials for government agencies, national projects or consumer products
• Excellent writing and copy-editing skills with a keen sense of creativity and aesthetics
• A team player, with strong interpersonal skills to cultivate networks and relationships with various stakeholders
• Critical thinker with strong problem-solving skills
• Strong tenacity, flexible, and possess good persuasion and people management skills, self-starter, driven and resourceful

SG Education Alliance is a company which markets and promotes the education system of Singapore to potential students in China.

The role of the marketing director

• market our services to students in China

• liaise with the public and private educational institutes in Singapore and China to form a colloborative relationship

Requirements for this position

• at least 10 years working experience in a similar role

• a good degree from an accredited university