1388 Digital Marketing Strategist jobs in Singapore

Job Title: Digital Marketing Strategist

About the Role:

This is an exciting opportunity to join our team as a Digital Marketing Strategist. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive awareness, adoption, and growth of our API-first B2B2X embedded finance Banking-as-a-Service solutions.

Key Responsibilities:

• Lead the development and execution of integrated digital marketing campaigns to enhance our brand presence and thought leadership in the Banking-as-a-Service space.
• Manage paid media campaigns across digital platforms (Google Ads, LinkedIn, programmatic) with focus on reaching B2B decision-makers and driving qualified leads.
• Create compelling content marketing strategies including articles, case studies, whitepapers, videos, and thought leadership content to establish us as the leading BaaS authority in Asia.
• Plan and execute digital events, webinars, and virtual conferences to drive lead generation and showcase embedded finance capabilities.
• Utilize marketing analytics tools (Google Analytics, marketing automation platforms, CRM systems) to track campaign performance, generate insights, and optimize marketing spend.

Product Marketing for API-First B2B2X Embedded Finance Solutions:

• Drive product marketing initiatives including go-to-market strategies, product positioning, and messaging for our Banking Wallet OS platform and API solutions.
• Collaborate with Product teams to understand technical capabilities and translate complex embedded finance features into compelling marketing narratives for B2B audiences.
• Develop product-specific marketing collateral, sales enablement materials, and technical documentation to support business development and sales teams.
• Create and optimize developer-focused marketing content and resources to drive API adoption and integration.
• Support product launches with comprehensive marketing campaigns that effectively communicate value propositions to financial institutions, fintechs, and enterprise clients.
• Manage relationships with external marketing agencies and technology partners to amplify reach and effectiveness of product marketing initiatives.

Requirements:

• Minimum 5 to 8 years of digital marketing and product marketing experience, preferably in fintech, Banking-as-a-Service, or API-first technology sectors.
• Proven track record in developing and executing successful integrated marketing campaigns targeting B2B audiences, particularly financial institutions and enterprise clients.
• Strong expertise in paid media management across digital platforms with demonstrated ability to optimize campaigns for B2B lead generation and ROI.
• Experience with marketing technology stack including Google Analytics, marketing automation platforms (Eloqua, HubSpot, Marketo), CRM systems (Salesforce), and developer marketing tools.
• Excellent content creation and storytelling skills with ability to translate complex embedded finance and API concepts into engaging marketing narratives for technical and business audiences.
• Experience in product marketing including go-to-market planning for API products, developer marketing, and technical product positioning.
• Strong analytical mindset with experience in campaign performance tracking, A/B testing, and data-driven optimization for B2B marketing funnels.
• Understanding of Banking-as-a-Service, embedded finance, and API-first business models preferred.
• Effective in cross-functional collaboration and able to work successfully in a matrix organizational structure.
• Self-driven, adaptable, and able to thrive in a fast-paced fintech environment with changing priorities.

We are seeking a highly motivated and experienced Marketing Executive to join our team. The successful candidate will be responsible for developing and executing marketing strategies to promote telecom services and products.

The ideal candidate will have at least 2 years of experience in marketing, with a strong understanding of digital marketing principles and practices. He/She should be able to conduct market research, analyze performance data, and develop effective marketing campaigns.

Responsibilities include:

• Developing and executing dynamic marketing strategies to promote telecom services and products.
• Managing and executing campaigns across digital platforms, including social media and email marketing.
• Developing and overseeing the creation of marketing materials, press releases, and website content.
• Building and maintaining strong relationships with advertising agencies, media partners, and key industry stakeholders.
• Driving brand awareness and building brand reputation through various marketing initiatives.

Benefits include:

• A competitive salary range of $2,800 - $4,000 per month.
• A variable bonus structure based on performance.
• A comprehensive benefits package, including medical and dental insurance, paid time off, and professional development opportunities.

This is an excellent opportunity for a motivated and experienced marketer to join a dynamic team and contribute to the growth and success of our organization.

We are seeking a detail-oriented Performance Marketing Specialist to join our team. As a Performance Marketing Specialist, you will be responsible for driving maximum performance and achieving business goals through digital marketing campaigns.

The ideal candidate will have a solid understanding of Google, Meta, TikTok, and LinkedIn Ads, with the ability to interpret complex data and derive actionable insights. Strong analytical skills, proficiency in analytics/reporting tools, and knowledge of conversion rate optimisation techniques and A/B testing methodologies are essential.

In this role, you will work closely with cross-functional teams to align campaigns with business objectives, stay ahead of industry trends, and ensure campaigns remain innovative and competitive. You will also generate reports with actionable insights and present recommendations to clients.

To succeed in this position, you should possess a Bachelor's degree in marketing, business, or a related field, and 1-3 years of working experience in performance marketing. A proactive and self-motivated mindset, with strong problem-solving skills and attention to detail, is crucial.

• Develop, execute, and manage performance marketing strategies and campaigns across various digital channels.
• Analyse campaign data and track performance to identify opportunities for optimisation.
• Implement A/B testing and conversion rate optimisation techniques to maximise campaign effectiveness.
• Collaborate closely with cross-functional teams to align campaigns with business objectives.

• Bachelor's degree in marketing, business, or a related field.
• 1-3 years of working experience in Google, Meta, TikTok, and LinkedIn Ads.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Proficiency in analytics/reporting tools (e.g., Google Analytics, Tableau, Power BI).

At our company, we value creativity, collaboration, and a data-driven approach. If you are passionate about digital marketing and eager to stay on top of emerging trends, we encourage you to apply for this exciting opportunity.

Job Description:

• Develop, implement, and evaluate comprehensive marketing strategies aligned with business objectives.
• Design and execute multi-channel campaigns to enhance brand presence, generate leads, and drive sales growth.
• Manage budgets for key marketing initiatives to maximize return on investment.
• Ensure messaging is consistent with customer expectations and preferences.
• Monitor and report campaign progress to stakeholders.
• Collaborate with experts to create engaging content across various channels, including digital platforms.
• Maintain and enhance the company website with valuable content to boost lead generation.
• Drive traffic and optimize content conversion through search engine optimization, social media, publications, landing pages, advertising, and events.
• Develop account-based marketing campaigns to identify new business opportunities with strategic clients.
• Organize virtual and live marketing events to connect with target audiences.

Requirements:

• Minimum degree in Marketing or Communications.
• At least 5 years of experience in marketing, with a focus on inbound lead generation and demonstrated expertise in digital disciplines.
• Excellent written and verbal communication skills.
• Problem-solving and proactive attitude to thrive in an evolving marketing environment.

Benefits: This role offers a unique opportunity to make a significant impact on the company's marketing strategy and contribute to its growth and success.

Others: Interested and qualified applicants can submit their latest CV for consideration. Please note that only shortlisted candidates will be contacted for further evaluation.

• Develop and execute digital marketing campaigns and social media activities.
• Manage and maintain the digital frontage of our company website and social media channels.
• Support creation, implementation, and management of engaging content for social media platforms.
• Develop compelling content and communication strategies to strengthen brand awareness.
• Deliver consistent brand messaging through well-crafted content and design across all communication channels.
• Update and maintain our marketing handbook and branding guidelines.
• Perform duties professionally, efficiently, and with discretion, tact, initiative, and the ability to meet deadlines.
• Conduct research on market trends, industry developments, and competitor activities to support marketing ideas and strategies.
• Prepare marketing materials, including presentations for technical conferences, capability statements, data sheets, and track records.
• Collaborate with the Business Development team to develop and execute marketing plans, create enablement tools, and provide comprehensive executive assistance support.
• Support all event-related activities, including coordination with clients, vendors, and management.

• Highly efficient, self-motivated, and able to take initiative.
• Excellent verbal and written communication skills in English.
• Strong organizational and interpersonal skills.
• Resourceful and results-oriented, with the ability to manage multiple tasks effectively.
• Flexible and adaptable, able to work both independently and in a team.
• Skilled in relationship building, with the ability to liaise effectively across all levels of management and staff.
• Prior experience in the marine and offshore industry is preferred.

We are seeking a highly skilled Marketing Executive to create and implement an online and offline marketing strategy across various brands and platforms.

• Develop and execute a comprehensive marketing plan to drive business growth
• Manage social media channels to enhance brand awareness and engagement
• Evaluate current marketing programs and recommend improvements to stay ahead of the competition
• Maintain up-to-date knowledge of digital marketing concepts, best practices, and industry trends

The ideal candidate will possess a strong background in digital marketing, with experience in managing social media, overseeing marketing budgets, and coordinating daily online sales fulfilment. A diploma/degree in Business, Marketing, Communications or equivalent is required, along with at least 3 years of related working experience in retail industry.

This role offers a unique opportunity to showcase your expertise and contribute to the success of our organization.

Job Title: Social Media Marketing Executive

This is an exciting opportunity to develop and execute dynamic marketing strategies to promote products and services. The ideal candidate will have a strong understanding of digital marketing channels and social media platforms.

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• Develop and execute marketing campaigns across multiple platforms, including social media and email marketing.
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• Manage and oversee the creation of marketing materials, press releases, and website content.
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• Build and maintain relationships with advertising agencies, media partners, and key industry stakeholders.
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• Monitor and manage the company's social media presence, responding to reviews and engaging with the audience.
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Requirements:

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• At least 2 years' experience in a marketing role.
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• Excellent communication and interpersonal skills.
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• Ability to work independently and as part of a team.
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Working Hours: Monday to Friday, 9am to 6pm

This is a great opportunity for a marketing professional looking to take on new challenges and contribute to the growth of a dynamic organization.

We are seeking a skilled Digital Marketing Strategist to enhance brand awareness and develop innovative digital marketing plans.

This role requires a passionate individual with strong knowledge of social media management, content creation, and analytics. Our ideal candidate is skilled in developing and executing digital marketing plans to strengthen online presence across various platforms.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive engagement and conversions.
• Manage and optimize social media profiles to increase followers and improve brand reputation.
• Plan and create engaging content for digital platforms, including social media posts, blogs, and newsletters.
• Analyze digital marketing performance using tools such as Google Analytics and Meta Insights.
• Collaborate with cross-functional teams to ensure content is visually appealing and on-brand.
• Manage paid advertising campaigns to drive traffic and conversions.
• Stay updated with the latest digital marketing trends, tools, and technologies.

Requirements:

• 3+ years of experience in digital marketing with strong knowledge of social media management and content creation.
• At least 2 years of hands-on experience managing social media platforms such as Instagram, Facebook, and TikTok.
• Experience in SEO, PPC, email marketing, and social media management tools.
• Strong analytical skills with experience using digital analytics platforms.
• Excellent communication skills, both written and verbal.
• Ability to devise and implement content strategies that reflect the brand's tone and mood.
• Bachelor's degree in Marketing, Communications, or a related field preferred.

What We Offer:

We offer a dynamic work environment, opportunities for professional growth, and a competitive salary.

About Us:

We are a forward-thinking organization dedicated to innovation and excellence.