71 Consumer Behavior jobs in Singapore

JOB SCOPE

We are seeking a dynamic and driven individual to join our team. Depending on experience, you will join as an Analyst or Senior Analyst , working primarily on qualitative research projects and, where relevant, integrating quantitative methods for comprehensive, mixed-method solutions.

The key areas include but are not limited to the following:

Research, Analysis and Insights

• Assist in designing and executing qualitative research projects, including focus groups, in-depth interviews, and ethnographic studies.
• Conduct secondary research to support project objectives.
• Help develop screeners, discussion guides, and interview scripts.
• Take notes and assist in moderating qualitative research sessions. Senior Analysts may also lead moderation.
• Analyse qualitative data, identifying key themes and insights.
• Contribute to report writing, including summarizing findings and preparing presentations.
• Collaborate with senior researchers and clients to ensure high-quality research outcomes.
• Where applicable and required, integrate qualitative and quantitative (e.g. surveys and secondary data sources) research methodologies and findings. Hence exposure to quantitative research methods is required.

Project Management

• Manage or assist in project setup and fieldwork management such as scheduling interviews, recruiting participants, arranging venues and coordinating with vendors.
• Manage project timelines and collaborate with cross-functional stakeholders (i.e. client relations, operations, vendors, data science, etc.) to ensure timely project completion.
• Provide regular project or fieldwork updates to clients.

JOB EXPECTATIONS & REQUIREMENTS

• Education: Minimum bachelor's degree in Market Research, Communications, Psychology, Sociology, Business, or a related field.
• Experience at Analyst-level : Fresh graduates are welcome but must present strong interest in qualitative research. Prior exposure through an internship or similar experience will be an advantage.
• Experience at Senior Analyst : Minimum 1–2 years' hands-on experience in qualitative market research, including moderating and interviewing. Familiarity or experience in quantitative or mix methodologies will be advantageous.
• Analytical Skills: Strong analytical and critical thinking abilities, with experience in data interpretation and reporting.
• Communication Skills : Strong interpersonal skills with the ability to articulate with clarity, engage and build rapport with a diverse range of participants, clients and colleagues.
• Project Management : Demonstrated ability to manage multiple projects simultaneously and in a highly organised approach, ensuring timely and high-quality delivery.
• Attention to detail : High level of accuracy and attention to detail in all aspects of research and reporting.

ABOUT US

Welcome to the Insights Table. We are a market research agency that see ourselves being able to do better for the industry. On our table, we are proud of our drive, conviction, and authenticity to deliver best-in-class insights and value to our clients. We strive to create a work environment that excites and motivates our people on the table. An environment where individuals can be excited about starting their day, with a purpose, every day.

This is a table where insights are uncovered, curiosity leads to answers, important agenda are discussed, and informed decisions are made. Above all, everyone on the table enjoys coming together.

JOB SCOPE

We are seeking a dynamic and driven individual to join our team. Depending on experience, you will join as an Analyst or Senior Analyst, working primarily on qualitative research projects and, where relevant, integrating quantitative methods for comprehensive, mixed-method solutions.

The key areas include but are not limited to the following:

Research, Analysis and Insights

• Assist in designing and executing qualitative research projects, including focus groups, in-depth interviews, and ethnographic studies.
• Conduct secondary research to support project objectives.
• Help develop screeners, discussion guides, and interview scripts.
• Take notes and assist in moderating qualitative research sessions. Senior Analysts may also lead moderation.
• Analyse qualitative data, identifying key themes and insights.
• Contribute to report writing, including summarizing findings and preparing presentations.
• Collaborate with senior researchers and clients to ensure high-quality research outcomes.
• Where applicable and required, integrate qualitative and quantitative (e.g. surveys and secondary data sources) research methodologies and findings. Hence exposure to quantitative research methods is required.

Project Management

• Manage or assist in project setup and fieldwork management such as scheduling interviews, recruiting participants, arranging venues and coordinating with vendors.
• Manage project timelines and collaborate with cross-functional stakeholders (i.e. client relations, operations, vendors, data science, etc.) to ensure timely project completion.
• Provide regular project or fieldwork updates to clients.

JOB EXPECTATIONS & REQUIREMENTS

• Education: Minimum bachelor's degree in Market Research, Communications, Psychology, Sociology, Business, or a related field.
• Experience at Analyst-level: Fresh graduates are welcome but must present strong interest in qualitative research. Prior exposure through an internship or similar experience will be an advantage.
• Experience at Senior Analyst: Minimum 1–2 years' hands-on experience in qualitative market research, including moderating and interviewing. Familiarity or experience in quantitative or mix methodologies will be advantageous.
• Analytical Skills: Strong analytical and critical thinking abilities, with experience in data interpretation and reporting.
• Communication Skills: Strong interpersonal skills with the ability to articulate with clarity, engage and build rapport with a diverse range of participants, clients and colleagues.
• Project Management: Demonstrated ability to manage multiple projects simultaneously and in a highly organised approach, ensuring timely and high-quality delivery.
• Attention to detail: High level of accuracy and attention to detail in all aspects of research and reporting.

ABOUT US

Welcome to the Insights Table. We are a market research agency that see ourselves being able to do better for the industry. On our table, we are proud of our drive, conviction, and authenticity to deliver best-in-class insights and value to our clients. We strive to create a work environment that excites and motivates our people on the table. An environment where individuals can be excited about starting their day, with a purpose, every day.

This is a table where insights are uncovered, curiosity leads to answers, important agenda are discussed, and informed decisions are made. Above all, everyone on the table enjoys coming together.

Our client, a leading global energy infrastructure company operating over 10 terminals worldwide and supporting sustainable liquids, is seeking a Senior Market Analyst (Global Energy Infrastructure) to join their team.

As part of a 5 man team, you will drive business growth through market research, data analysis, strategy development, and business planning. Reporting to the Manager, you will collaborate with multiple departments to deliver actionable insights, support customer engagement initiatives, and ensure compliance in business offers.

This is a fantastic opportunity to work in a fast-paced, collaborative environment with exposure to strategic decision-making and the global energy industry.

Requirements:

• Bachelor's degree in Economics, Business, Finance, or related field
• Minimum of 4 years' experience in the Oil & Gas or energy infrastructure sector
• Strong knowledge of PowerBI and dashboard reporting
• Excellent communication skills, as the role involves customer engagement
• Strong analytical mindset with attention to detail
• Experienced with Brownfield projects

Interested applicants kindly use the apply button or send in your application in MS word format to Kelvin. Tan (R | EA: 18C9213)

*We regret that due to potential volume of responses, not all applicants be contacted.

Our client, a leading global energy infrastructure company operating over 10 terminals worldwide and supporting sustainable liquids, is seeking a Senior Market Analyst (Global Energy Infrastructure) to join their team.

As part of a 5 man team, you will drive business growth through market research, data analysis, strategy development, and business planning. Reporting to the Manager, you will collaborate with multiple departments to deliver actionable insights, support customer engagement initiatives, and ensure compliance in business offers.

This is a fantastic opportunity to work in a fast-paced, collaborative environment with exposure to strategic decision-making and the global energy industry.

Requirements:

• Bachelor's degree in Economics, Business, Finance, or related field
• Minimum of 4 years' experience in the Oil & Gas or energy infrastructure sector
• Strong knowledge of PowerBI and dashboard reporting
• Excellent communication skills, as the role involves customer engagement
• Strong analytical mindset with attention to detail
• Experienced with Brownfield projects

Interested applicants kindly use the apply button or send in your application in MS word format to Kelvin.Tan at/onyxrecruit.com.sg(R | EA: 18C9213)

*We regret that due to potential volume of responses, not all applicants be contacted.

Singapore

Singapore

Research & Development

Job Description

The focus will be on the Human Nutrition business in Asia-Pacific, where we develop Food & Beverage solutions to meet the ever-evolving demands of the modern consumer. As a Market & Consumer Insights (MCI) Intern, you will be working closely with the wider MCI, Marketing and R&D teams to identify market and consumer trends, communicate actionable insights and propose innovation ideas to deliver on business objectives.

Market & Competitive Intelligence:

• Gather multiple secondary data sizing sources related to market, category, players, brands, ingredients.
• Conduct market segment sizing and competitive industry landscaping to inform strategic planning.
• Observe market dynamics of current and emerging brand players in the food & beverages industry.
• Identify emerging market growth trends, understand innovation evolution to uncover opportunities.
• Provide statistics to aid communication in storytelling and campaign development for media publications.

Consumer & Product Insights:

• Collate & synthesize learnings on consumer & product trends from primary research & secondary sources.
• Support in implementation of ad hoc studies, data analysis of market observation and consumer behaviours
• Screen key research criteria, measurement variables to help scope research brief and questionnaire design.
• Track innovative launches and consumer reviews in foodservice, retail channels, social platform, ecommerce.
• Develop database on product information, new launches, evaluation comments, concept testing metrics.

Cross-Functional Interactions:

• Collaborate with cross-functional teams to execute insights research and align to business strategies.
• Contribute to data tabulations, synthesizing learnings and creating visualizations for customer presentations.
• Explore data intelligence providers on new channels and research consultants on new research techniques.

Your Profile

• Currently pursuing an education in Business, Market Research, Psychology, Statistics, Marketing, Food Science, or related field

#IncludingYou

Diversity, equity, inclusion and belonging are cornerstones of ADM's efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.

For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Diversity, Equity and Inclusion | ADM.

About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We're a global leader in human and animal nutrition and the world's premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at

Req/Job ID

BR

Ref ID

AsiaOne is an established leading one-stop digital content destination based in Singapore and serving a regional audience. We believe in constantly adapting and innovating to be relevant for our clients and audiences. If you are committed, passionate, and keen to challenge yourself in this dynamic and fast-paced environment, AsiaOne could be the place for you

Position Overview

AsiaOne is looking for a candidate with a keen analytical mind, who is interested in creating value through data analysis. You will lead a team of three to four motivated analysts, and report to the Head of Consumer Insights and Analytics Group.

AsiaOne conducts primary research using various approaches, including 24/7 longitudinal surveys on a wide range of socio-economic and socio-political issues across our 5.2 million users, focus group studies and field research. As an Associate Director (Consumer Insights), you will lead your team in (i) designing and executing sentiment surveys and studies, and (ii) conducting secondary research to understand consumer behaviour and sentiments towards brands, social issues, and government policies. You will guide your team in deriving consumer insights from the team's analysis to identify business opportunities, shape content, and meet clients' business needs.

You will define research outcomes and plan allocation of research capacity in consultation with key stakeholders. You will also provide inputs to respective teams to support their efforts in developing corporate strategy and pitching to clients.

Responsibilities

Mentoring and Developing the Team – Lead and guide the team to meet project outcomes in a timely manner, and support team members in building up key competencies and strengths.

Specifically, the team is tasked with the following responsibilities:

• Research Planning – Identify research needs of key stakeholders and design research needed to meet those needs.
• Primary Research – Design and execute surveys and studies (e.g. focus group studies, field research) to understand consumer behaviour and sentiments towards brands, social issues, and government policies.
• Secondary Research – Complement primary research with secondary research to meet research needs of stakeholders.
• Sense-Making – Present consumer insights derived through analysis of results from various areas of research to respective stakeholders.

Requirements

• Bachelor's Degree or higher, preferably in Business Administration, Statistics, Economics, Psychology or a related field
• At least 3 years of experience in social research, consumer analysis, public policy, consulting, or a related field. Candidates with less than 3 years of experience are encouraged to apply, but all candidates will be required to take a skills assessment test.
• Experience in leading a team would be a plus
• Keen understanding of research methodologies (quantitative and qualitative) and strong ability in research design
• Strong professional communication skills, and ability to write, visualise and present research findings to internal stakeholders and clients
• Strong organisational and project management skills with the consistent ability to meet deadlines
• Strong quantitative skills, including understanding of statistics and ability to execute analytical computations as required
• Proficient in Microsoft Office suite - strong PowerPoint and Excel skills
• Quick learner with high energy and creative problem-solving skills
• Detail oriented, ability to adapt to changing environment
• Demonstrated ability to take initiative and interact with all levels of management

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

• This is an Individual Contribution Role

• No Visa and Relocation Support

• Fluency in both Chinese and English is a mandatory requirement for being qualified for this position.

The Community you will join:

The Research team drives all consumer insights, trends, competitive analysis and UX research for Airbnb. The centralized team drives decision making for product, design and other teams based on research and insights.

The difference you will make:

Airbnb is looking for a Consumer Insights Lead to join the Global Consumer Insights team focusing on China and APAC. This person will join a team that looks to provoke and inspire the organization with strategic and actionable insights to help define market opportunities & obstacles; generate, refine and evaluate product & marketing launches; and monitor market performance.

This position will help build strong relationships with key regional stakeholders and identify

regional consumer insight opportunities; be the 'voice of the consumer' and have expertise in China, with strong knowledge of the China market and the APAC region. This person will act as a regional SME within the China and APAC Market teams, broader global Research team and the Regional cross-functional teams (commercial, marketing, product, communications, policy). This person will also manage qualitative and quantitative consumer insight projects in

China and support projects at the regional level, including vendor management, project design, analysis and reporting.

A typical day:

• Lead consumer insights and be a thought partner for key stakeholders in China.
• Partner with the APAC Regional Lead to support China and other priority markets - Japan, Korea, India, Australia in the APAC/AU region - this will require building relationships and leading studies outside of China based on business needs.
• Provide a strong, objective perspective on the voice of the consumer by identifying and prioritizing opportunities related to brand strategy, product, and marketing.
• Design, coordinate and execute strategic qualitative and quantitative research projects; involving a wide range of methodologies, such as focus groups, online tools, immersions, ethnographies, and simulated methodologies.
• Identify and implement new and innovative research techniques to address business needs.
• Oversee supplier relationships, managing scope, budget and deliverables.
• Prepares and presents research findings, through both written reports and presentations, in a concise and compelling way to stakeholder teams.
• Ensure all outputs are actionable, grounded in consumer knowledge, and guided by a broader understanding of business context and implications and inspire the team to uncover the "so whats" of all deliverables.
• Fully leverages all market, competitor and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types.
• Partners with the APAC CI Regional Lead, broader Insights Leadership Team across the business; avoid silos and seek out ways to add value by synthesizing and collaborating across the teams.

Your Expertise:

• 10+ years of relevant consumer insights experience.
• A degree in the field of research, marketing or social sciences. MBA a plus.
• Deep experience in China. Experience in multiple markets in APAC a plus, including Japan, Korea, India and Australia.
• Additional language skills highly desirable: Mandarin (priority), Korean or Japanese a plus.
• Experience on both the "client side" and "supplier/vendor side" of research is a plus.
• Demonstrates exceptional stakeholder management. Skillfully balances competing priorities by making strategic decisions that align research integrity with business objectives. Exercises sound judgment when evaluating multiple stakeholder requests, ensuring resources are allocated to initiatives with the highest business impact while maintaining methodological excellence.
• Ability to plan, manage and facilitate both regional & global research.
• Expertise in a wide range of both qualitative and quantitative research methods.
• Familiarity with advanced analytic research techniques and tools, digital understanding, as well as leading edge market research tools & methods.
• Ability to manage quant data files, run analysis on quant data (e.g., ability to weight data, run descriptive statistics, etc.), program in qualtrics, query SQL, etc. a plus.
• Be detail oriented without sacrificing a broad strategic perspective
• Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department.
• Seasoned and strategic multitasker, with a hands-on approach and outside-the-box mentality.
• Ability to make thoughtful decisions in real time to provide support and solve problems as they arise.
• Comfortable in navigating and excelling in challenging environments and able to simplify.

About Symrise AG

Symrise is a global supplier of fragrances, flavors, food, nutrition, and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food. Its sales of approximately € 5.0 billion in the 2024 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an integral part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.

Symrise – always inspiring more …

Head of Market, Sensory & Consumer Insights, APAC

As the Head of Market, Sensory & Consumer Insights for APAC, your role revolves around understanding consumer behaviours, preferences, market trends to support and drive strategic decision making within the organisation. From Market Research, Sensory Analysis, Trend Monitoring lending support to the consumer insights as well providing leadership guidance to MSCI teams with cross functional collaboration with internal & external stakeholders to develop & thrive in a fast-paced dynamic environment.

The Position:

• Drive the regional MSCI activities to enable the delivery of the regional commercial plans (IGP/AOP based & customer projects), by ensuring strong alignment with the Business Units and Commercial teams.
• Align, adapt, further develop, and implement MSCI use of resources, tools, and methods to add most value to the business, based on existing best practice and external emerging advances
• Manage and develop the regional MSCI team that is responsible for:

1. Guiding development of winning flavors and optimization of flavor portfolio
2. Providing project teams and customers with understanding and measurement of the role of sensory properties in drivers of liking, consumer perception and consumer’s behaviors
3. Achieve and maintain satisfaction by internal stakeholders and customers with the quality of output, demonstrated by readiness of stakeholders to support research and adopt outcomes, and by the generation of repeat and/or new business
4. Identify, capture, manage and maximize access to key MSCI knowledge resources
5. Optimize and align the APAC MSCI Budget with the APAC strategic agenda and ROI
6. Guiding the APAC R&T innovation pipeline

• Define and co-lead with R&T and our Category team a proactive agenda for assessing new consumers’ added value flavor experiences during eating to guide future flavor design and technologies
• In collaboration with other regional MSCI Heads across the globe, playing a critical role as APAC representative in the Global MSCI agenda linked to Global initiatives, as well as defining & driving Global Sensory & Consumer understanding themes.

The Ideal Candidate:

• Potential strong candidates who have extensive years of exposure within an MSCI background of more than 10 years with excellent technical knowledge in Sensory & Consumer Insights including a research background with strong industry understanding of Food Science, Flavors Chemistry & Human Perception
• Candidates who have stints in the flavor industry or holding positions in related food ingredients industry is an added advantage
• Possess strong proven track record in leadership qualities having managed diverse teams in a global matrix organisation
• Analytical, creative, and decisive in problem solving to yield optimal and pragmatic solutions
• Possess a positive, team player and energetic attitude with an entrepreneurial spirit while able to work well in a fast-paced working environment
• Excellent at Project Management, Communications, enjoys interacting and forming relationships with partners to enable working through influence
• Comfortable working with data and familiar with Microsoft Office Suite (Excel, PowerPoint etc).

Company Overview:

ACCSS Digital is a dynamic and innovative Digital Advertising Agency dedicated to helping clients achieve their marketing goals through data-driven insights and creative solutions. As an Insights Analyst for Advertising, you will play a pivotal role in uncovering actionable intelligence from data, empowering our team to deliver highly effective and targeted advertising campaigns.

Job Overview:

We are seeking a highly analytical and motivated Insights Analyst with a passion for advertising and a strong aptitude for data analysis. The ideal candidate will have a keen eye for detail and possess the ability to translate complex data into actionable insights. You will work closely with cross-functional teams, including business development, creative, and strategy, to optimize creative and content strategies, advertising strategies, enhance campaign performance, and drive growth for our clients. You will develop and implement research studies that provide foundational learning to inform business/product strategy, product development, as well as insights/measurement to inform and measure GTM (go-to-market) strategy and campaigns. You understand consumers, and have the ability to link insights to strategy and translate complex ideas into simple and intuitive communications. You are also a thought leader who is curious and passionate about data.

Key Responsibilities:

Data Analysis and Insights Generation:

• Collect and analyze organic and advertising data from various sources, including our Proprietary Business Intelligence platform, Social Media Listening platforms, social media, website analytics, ad platforms, etc.
• Identify trends, patterns, and performance metrics to provide actionable insights to internal teams and clients.
• Collaborate with the business development team, the creative team, and advertising operations team to develop data-driven strategies that align with client objectives.
• Conduct market research to identify emerging trends, industry benchmarks, and potential growth opportunities.
• Analyze competitors' advertising strategies and performance to inform our approach and maintain a competitive edge.
• Break down complex data into simple concepts, by combining your technical and analytical skills with a curiosity and passion for storytelling and marketing

Campaign Performance Evaluation:

• Work with business development team to ensure insights and recommendations are in line with client's objectives and goals and drive toward winning pitches.
• Work with Creative and Content team to ensure insights and recommendations are delivered well for team to develop creatives and contents to precision.
• Work with Advertising Ops team to monitor and evaluate the effectiveness of advertising campaigns in real-time.
• Work with creative, content, and advertising ops team to use insights to conduct A/B testing and other experiments to optimize ad campaigns, ad creatives, targeting, and messaging.
  Produce comprehensive reports and dashboards to communicate campaign results and recommendations to stakeholders.

Data Visualization:

• Create visually compelling and easy-to-understand data visualizations, charts, and graphs to communicate insights effectively.
• Present findings and recommendations to internal teams and clients in a clear and concise manner.

Data Quality and Maintenance:

• Ensure data accuracy and integrity by performing regular data validation and cleaning processes.

Continuous Improvement:

• Stay updated with the latest trends and advancements in the advertising and data analytics industry.
  Suggest and implement process improvements to enhance data analysis and reporting efficiency.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, Statistics, Data Science, or a related field.
• Working experience in data analysis and insights generation within the advertising or marketing domain.
• Proficiency in data analysis tools such as Excel, Google Analytics, Adobe Analytics, SQL, business intelligence tools, social listening tools and data visualization platforms (e.g., Tableau, Power BI, Dataroma etc).
• Strong analytical mindset with the ability to interpret complex data and draw actionable conclusions.
• Excellent communication and presentation skills to effectively convey insights to diverse stakeholders.
• Adept at managing multiple projects simultaneously and meeting deadlines in a fast-paced environment.
• Strong business acumen and excellent problem-solving, strategy, and analytical skills
• Familiarity with advertising platforms (e.g., Google Ads, Meta Ads, programmatic ads, etc) and ad tracking tools is a plus.
  Deep interest in online advertising, digital media consumption patterns, and branding measurement is a plus.

Join our team of passionate professionals and help shape the advertising landscape with data-driven strategies and creative excellence. Apply now to make a significant impact on our clients' success and grow your career as an Insights Analyst for Advertising at ACCSS Digital.