77 Consumer Behavior jobs in Singapore

We are a forward-thinking automotive company committed to providing top-quality vehicles and services to our customers in Singapore. As part of our business expansion, we are seeking a skilled Market Research Analyst to provide data-driven insights that guide our sales, marketing, and product strategies.

Job Description

The Market Research Analyst will play a crucial role in understanding consumer behavior, analyzing market trends, and identifying business opportunities. You'll work closely with the management and marketing teams to support strategic decision-making and improve overall competitiveness in the automotive sector.

Key Responsibilities

• Conduct market research to identify new business opportunities and industry trends
• Develop and implement risk management policies, procedures, and tools related to financial and market risks
• Monitor competitors' activities and performance in the market
• Design surveys, analyze data, and prepare research reports with actionable recommendations
• Assist in the planning and evaluation of marketing strategies
• Provide insights to improve product positioning and customer engagement
• Advise management on potential risk exposures and mitigation strategies

Requirements

• Masters Degree in Marketing, Business, Statistics, Economics, or related discipline
• 1–3 years of experience in market research, data analytics, or business intelligence
• Strong analytical skills with experience in research tools, surveys, and reporting platforms
• Proficient in Excel, Google Analytics, and data visualization tools
• Excellent communication and presentation skills
• Detail-oriented and able to work independently

If you like to express your interest or need further information about our job openings, please don’t hesitate to get in touch with us at

JOB SCOPE

Working in our analytics and research operations team, this entry-level role will support and be involved in the end-to-end process of market research, particularly in the area of qualitative research. The key areas include but are not limited to the following:

Research, Analysis and Insights

• Assist in designing and executing qualitative research projects, including focus groups, in-depth interviews, and ethnographic studies.
• Conduct secondary research to support project objectives.
• Help develop screeners, discussion guides, and interview scripts.
• Take notes and assist in moderating qualitative research sessions.
• Analyse qualitative data, identifying key themes and insights.
• Contribute to report writing, including summarizing findings and preparing presentations.
• Collaborate with senior researchers and clients to ensure high-quality research outcomes.
• Where applicable and required, integrate qualitative and quantitative (e.g. surveys and secondary data sources) research methodologies and findings.

Project Management

• Manage or assist in project setup and fieldwork management such as scheduling interviews, recruiting participants, arranging venues, and coordinating with vendors.
• Manage project timelines and collaborate with cross-functional stakeholders (i.e. client relations, operations, vendors, data science, etc.) to ensure timely project completion.
• Provide regular project or fieldwork updates to clients.

JOB REQUIREMENTS & EXPECTATION

• Bachelor’s degree in related field, such as market research, business, or marketing.
• 1-2 years of related work/internship experience is advantageous but otherwise fresh graduates are also welcomed.
• Strong attention to detail and able to multi-task with good time management.
• Possesses great soft skills and personality – approachable, candid, go-getting, and collaborative.
• Strong communication skills and the ability to work effectively with cross-functional teams.
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
• Exudes critical thinking and problem-solving skills to help mitigate problems and issues in projects.
• Proficient in Microsoft Excel, Word, and PowerPoint.
• Familiarity with dashboard solutions such as Tableau or PowerBI will be advantageous.
• Only applicants with eligibility to work in Singapore can be considered.

ABOUT US

Welcome to the Insights Table. We are a market research agency that sees ourselves being able to do better for the industry. On our table, we are proud of our drive, conviction, and authenticity to deliver best-in-class insights and value to our clients. We strive to create a work environment that excites and motivates our people on the table. An environment where individuals can be excited about starting their day, with a purpose, every day. This is a table where insights are uncovered, curiosity leads to answers, important agendas are discussed, and informed decisions are made. Above all, everyone on the table enjoys coming together.

Primary Market Research Specialist Opportunity

We are seeking an experienced professional to join our Business Intelligence & Analytics team in a 6 month contractual role based in Singapore.

The successful candidate will be responsible for supporting the execution of a multi-market and multi-brand primary market research based KPI tracking study, leveraging their expertise in market research methodologies and stakeholder engagement to drive impact for the organization.

• Collaborate with stakeholders to ensure alignment of research objectives with business needs.
• Provide feedback on the research questionnaire and support necessary revisions to enhance clarity and effectiveness.

• Manage relationships with vendor partners to guarantee effective fieldwork execution.
• Develop fieldwork execution plans, ensuring alignment on project timelines and deliverables.

• Monitor fieldwork progress, ensuring adherence to quality standards and timelines.
• Supervise fieldwork quality and address any issues that may arise during data collection.

• Collaborate on the analysis plan to ensure alignment with research objectives and deliverables.
• Conduct interim data reviews, validating research data and insights for accuracy and relevance.

• Review market research reports for comprehensiveness and accuracy, ensuring insights are actionable for stakeholders.
• Engage with business stakeholders to address queries and follow-ups, providing timely and informative responses.

• Build and maintain strong relationships with business stakeholders, facilitating effective communication and engagement throughout the research process.
• Actively manage expectations and feedback from stakeholders, ensuring alignment throughout the research lifecycle.

• Bachelor's degree in Life Sciences, Pharmacy, Pharmaceutical Science, Biological Science or related fields with minimum 5 years of relevant experience.
• Preferably in pharmaceutical or life sciences experience.
• Expert proficiency in Microsoft Excel with deep experience in complex Excel models and large data sets.
• Advanced skills in Power point and presentation skills to concisely and skillfully present market and company data.
• Ability to work collaboratively with colleagues across functional areas and markets.
• Self-starter mindset and keen interest in continuous learning and being aware of advances in data visualization.
• Experience partnering with and influencing senior stakeholders.
• Demonstrated ability to synthesize data, interpret data, and process observations into actionable recommendations.

This is a fantastic opportunity to join a world-class organization and take on a challenging role that will allow you to grow professionally and develop your skills.

As a Primary Market Research Specialist, you will have the chance to work closely with cross-functional teams, drive business decisions through data-driven insights, and make a real impact on the organization.

If you are a motivated and results-driven individual with a passion for market research and data analysis, this could be the perfect role for you.

Stakeholder Engagement Skills:

Tableau
Market Research
Business Intelligence
Microsoft Excel
Data Analysis
Healthcare
Medicine
Vendor Management
Excel
Presentation Skills
Life Sciences
Stakeholder Management
Working Model
Data Visualization

This role involves leveraging the strengths of a global financial platform to drive entrepreneurial and collaborative culture.

As part of a diverse team, you will empower others to shape possibilities within an exciting and growing sector.

The team is looking for a seasoned writing analyst who can cover regional markets with a focus on producing high-quality insights while supporting coverage analysts in delivering actionable equity research reports.

Key Responsibilities:

Background

AsiaOne is an established leading one-stop digital content destination based in Singapore and serving a regional audience. We are committed to innovation and delivering relevant and relatable content to our clients and audiences.

At AsiaOne, we are a close-knit family with an open organisational culture. The advertised roles will require the candidate to work closely with the management team, and cross-functionally with the other groups within the Company.

Overview of Roles

AsiaOne is looking for a candidate with a keen analytical mind, who is interested in creating value through data analysis. You will lead a team of three to four motivated analysts, and report to the Head of Consumer Insights and Analytics Group.

AsiaOne conducts primary research using various approaches, including 24/7 longitudinal surveys on a wide range of socio-economic and socio-political issues across our 5.2 million users, focus group studies and field research. As an Associate Director (Consumer Insights), you will lead your team in (i) designing and executing sentiment surveys and studies, and (ii) conducting secondary research to understand consumer behaviour and sentiments towards brands, social issues, and government policies. You will guide your team in deriving consumer insights from the team's analysis to identify business opportunities, shape content, and meet clients' business needs.

You will define research outcomes and plan allocation of research capacity in consultation with key stakeholders. You will also provide inputs to respective teams to support their efforts in developing corporate strategy and pitching to clients.

The key responsibilities of the role include:

Responsibilities:

• Mentoring and Developing the Team – Lead and guide the team to meet project outcomes in a timely manner, and support team members in building up key competencies and strengths. Specifically, the team is tasked with the following responsibilities:
• Research Planning – Identify research needs of key stakeholders and design research needed to meet those needs.
• Primary Research – Design and execute surveys and studies (e.g. focus group studies, field research) to understand consumer behaviour and sentiments towards brands, social issues, and government policies.
• Secondary Research – Complement primary research with secondary research to meet research needs of stakeholders.
• Sense-Making – Present consumer insights derived through analysis of results from various areas of research to respective stakeholders.

Requirements:

• Bachelor's Degree or higher, preferably in Business Administration, Statistics, Economics, Psychology or a related field
• At least 3 years of experience in social research, consumer analysis, public policy, consulting, or a related field. Candidates with less than 3 years of experience are encouraged to apply, but all candidates will be required to take a skills assessment test.
• Experience in leading a team would be a plus
• Strong organisational and project management skills with the consistent ability to meet deadlines
• Keen understanding of research methodologies (quantitative and qualitative) and strong ability in research design
• Strong professional communication skills, and ability to write, visualise and present research findings to internal stakeholders and clients
• Strong quantitative skills, including understanding of statistics and ability to execute analytical computations as required
• Proficient in Microsoft Office suite - strong PowerPoint and Excel skills
• Quick learner with high energy and creative problem-solving skills
• Detail oriented, ability to adapt to changing environment
• Demonstrated ability to take initiative and interact with all levels of management

Interested applicants, do drop in your updated resume with the following:

• A recent photograph
• Current / Last drawn salary
• Expected salary
• Availability / Notice period

Background

AsiaOne is an established leading one-stop digital content destination based in Singapore and serving a regional audience. We believe in constantly adapting and innovating in order to be relevant for our clients and audiences. If you are committed, passionate, and keen to challenge yourself in this dynamic and fast-paced environment, AsiaOne could be the place for you

At AsiaOne, we are a close-knit family with an open organisational culture. The advertised roles will require the candidate to work closely with the management team, and cross-functionally with the other groups within the Company.

Overview of Role

AsiaOne is seeking a passionate and analytical individual to join our Consumer Insights and Analytics Group as a Data Analyst. You will be reporting to the Head of Consumer Insights and Analytics Group.

In this role, you will play a crucial part in analysing operational data to identify trends, patterns, and opportunities for improvement. You will also be responsible for presenting your findings to senior management and collaborating with colleagues to develop data visualisation tools and dashboards. Additionally, you will conduct training for colleagues outside of the analytics team in data analysis, helping them incorporate data analytics into business decision-making.

Responsibilities

• Conduct in-depth analysis of operational data to identify trends, patterns, and anomalies
• Develop data pipelines to automatically clean and store data
• Query data according to research needs
• Set benchmarks and identify opportunities to improve operational performance
• Present key findings from analyses to senior management to inform decision-making
• Collaborate with data engineers to develop data pipelines and data storage solutions
• Design data visualisation dashboards in collaboration with colleagues from respective teams
• Conduct training for dashboard users to ensure effective utilisation
• Train colleagues outside of the analytics team in data analysis to incorporate data analytics into business decision-making

Qualifications

• Bachelor's Degree in Business Administration, Economics, Engineering, Computing, or Science preferred. Polytechnic Diploma holders as well as candidates with relevant training and experience are welcome to apply
• Proficient in Microsoft Office suite, with strong PowerPoint and Excel skills
• Strong quantitative analysis skills and understanding of data structures
• Experience with SQL, Python, and/or Power BI is desirable, but training opportunities are available
• Strong ability to think and communicate in a structured manner
• Passionate in data visualisation and data storytelling, with strong aesthetic sense
• Ability to work independently and as part of a team
• Adaptable and quick learner, eager to grow and develop
• Attention to detail and a commitment to delivering high-quality work
• High sense of curiosity and problem-solving drive

Interested applicants, please drop in your updated resume with the following:

• A recent photograph
• Current/Last drawn salary
• Expected salary
• Availability / Notice period

Consumer Insights Lead

We are seeking a seasoned leader to oversee consumer insights and analytics initiatives.

This role requires a strategic thinker with expertise in research planning, primary and secondary research execution, and data analysis. The ideal candidate will possess strong communication skills, team leadership abilities, and a passion for delivering actionable insights.

The successful candidate will lead a team of analysts, design and execute research studies, and develop key findings that inform business decisions.

Responsibilities include:

• Mentoring and developing the team's analytical capabilities
• Developing and implementing research strategies to meet stakeholder needs
• Designing and executing primary and secondary research initiatives
• Presenting findings and insights to stakeholders

Key Qualifications:

• Strong research planning and execution skills
• Excellent communication and leadership abilities
• Experience with data analysis and presentation

What We Offer:

A dynamic work environment, opportunities for growth and development, and a competitive compensation package.

Unlock Insights from Data

As a Research Analyst, you will play a vital role in uncovering valuable insights from data. Your primary responsibility will be to analyze and interpret complex data sets to identify trends, patterns, and correlations that can inform business decisions.

The ideal candidate will possess strong analytical skills, with the ability to collect, organize, and analyze large datasets using various statistical techniques such as regression analysis, ANOVA, and more. You should also have excellent communication skills to effectively present your findings to stakeholders.

Key Responsibilities:

• Questionnaire Design: Create surveys that capture relevant data for analysis.
• Data Collection: Gather high-quality data through surveys, interviews, or observational studies to meet the highest standards of validity and reliability.
• Statistical Analysis: Conduct in-depth data analysis to calculate means, medians, and modes, and apply statistical techniques to uncover meaningful trends.
• Report Writing & Presentation: Compile findings into clear, actionable reports that cater to both technical and non-technical audiences. Present results to clients with confidence and clarity.

A successful Research Analyst will standardize their career and bring their analytical prowess to the table. Join our team where data-driven insights propel growth.

Market Your Skills

• Market Research
• ANOVA
• Report Writing
• Microsoft PowerPoint
• Microsoft Office
• Microsoft Excel
• Quantitative Research
• Analytical Skills
• Qualitative Research
• Mathematics
• Economics
• Reliability
• Attention to Detail
• Questionnaire Design
• Writing
• Statistics
• Surveys