895 Web Analytics jobs in Singapore

Are you passionate about data-driven decision-making and conversion rate optimization (CRO) ? Our client is looking for a Web Analytics Manager (CRO) to join their growing team in Singapore. In this role, you will work closely with stakeholders across various industries, helping them enhance their digital experiences through advanced analytics, testing, and optimization strategies .

As a Web Analytics Manager (CRO) , you will lead projects focused on improving website performance and user engagement . Youll collaborate with cross-functional teams, including marketing, development, and product teams , to implement data-driven solutions that drive business growth. Your expertise in analytics platforms, experimentation, and personalization will be key in identifying opportunities for optimization.

• Data Strategy & Analysis: Gather insights from website analytics and customer behavior data to inform CRO strategies .
• Testing & Experimentation: Design and execute A/B tests and multivariate experiments to enhance user experience and maximize conversions.
• Personalization & Optimization: Develop tailored digital experiences across various online channels, including web, mobile, and email.
• Client Collaboration: Partner with stakeholders to understand business goals and translate them into actionable optimization plans.
• Technical Implementation Support: Work closely with developers to ensure proper tracking and execution of testing and personalization solutions.
• Performance Monitoring & Reporting: Analyze key performance indicators (KPIs), providing insights and recommendations to improve results.
• Industry Awareness: Stay informed about emerging trends in digital analytics, CRO, and marketing automation to drive innovation.

• 2-3 years of experience in web analytics, CRO, or related fields.
• Hands-on expertise with tools such as Google Analytics, Adobe Analytics, A/B testing platforms, and personalization solutions .
• Experience in conversion rate optimization (CRO) and an understanding of user behavior analysis .
• Strong problem-solving skills, with the ability to translate business needs into data-driven solutions .
• Ability to work collaboratively with marketing, product, and development teams .
• Certifications in web analytics or CRO tools are a plus.

• Opportunity to work on cutting-edge analytics and CRO projects .
• A dynamic and collaborative team environment .
• Competitive salary and career development opportunities .

If you're a data-driven professional eager to enhance user experiences through CRO and analytics, apply now!

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The role of Marketing Analyst in FairPrice Group will be to apply advanced data analytics tools (statistical modelling, visualization, and marketing optimization) to design and execute customer engagement campaigns for FairPrice Group, analyse and provide insights on campaign effectiveness. Through customer segmentation and behavioral analysis, the analyst will also ensure that members only receive marketing content that is relevant to them and through their preferred medium.

Key Responsibilities:

• Identify customer segments and understand their buying behavior, demographics and life stage
• Find potential pockets of growth, new customer acquisition opportunities and develop specific strategies to chase these growth pockets
• Drive targeted campaigns by working with marketing and segments team to identify target groups to increase revenue per segment and penetration rate of product
• Understand customer lifetime value and channel marketing spend to the most appropriate group of customers to maximise return on investment
• Maximise returns on targeted campaigns through testing of various offers and communication mediums
• Ensure timeliness and quality of end-to-end campaign execution
• Implement of self-service analytics to the other functional teams within the organisation
• Drive transformational change within the organisation towards customer-centricity and data driven decision making

What we offer:

• Work in the biggest retailer and food services enterprise in Singapore
• Be a part of a high performance, highly professional and entrepreneurial team
• Work with experienced, motivated and talented colleagues from different industries and backgrounds
• Opportunity to see your inputs and initiatives impacting the business
• Minimum 3 to 5 years of relevant experience in database marketing or customer data analytics
• Experience dealing with large datasets with heavy transaction platforms preferred
• Demonstrated hands-on experience of optimization engines for targeting marketing offers
• Working knowledge and experience with Google Cloud Platform and data extraction using Big Query
• Experience in creating dashboards using visualization tools like Looker Studio or Tableau
• Experience working within data science teams, and product teams utilizing the latest software including capable experience with PYTHON would be an advantage.
• Preference given to people who have worked on retail and new e-biz enabled models and how data is architected in these areas.
• Preferably with working experience in commercial/operational decision making
• Able to work independently and manage ambiguity
• Clear structural thinking, and strong curiosity for problem solving
• Motivated, meticulous and results oriented
• Resourceful and problem solver
• Excellent interpersonal and communication skills
• Team player and ability to collaborate with stakeholders across functions

• Seniority level Executive

• Employment type Full-time

• Job function Information Technology
• Industries Retail

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The role of Marketing Analyst in FairPrice Group will be to apply advanced data analytics tools (statistical modelling, visualization, and marketing optimization) to design and execute customer engagement campaigns for FairPrice Group, analyse and provide insights on campaign effectiveness. Through customer segmentation and behavioral analysis, the analyst will also ensure that members only receive marketing content that is relevant to them and through their preferred medium.

Key Responsibilities:

• Identify customer segments and understand their buying behavior, demographics and life stage
• Find potential pockets of growth, new customer acquisition opportunities and develop specific strategies to chase these growth pockets
• Drive targeted campaigns by working with marketing and segments team to identify target groups to increase revenue per segment and penetration rate of product
• Understand customer lifetime value and channel marketing spend to the most appropriate group of customers to maximise return on investment
• Maximise returns on targeted campaigns through testing of various offers and communication mediums
• Ensure timeliness and quality of end-to-end campaign execution
• Implement of self-service analytics to the other functional teams within the organisation
• Drive transformational change within the organisation towards customer-centricity and data driven decision making

What we offer:

• Work in the biggest retailer and food services enterprise in Singapore
• Be a part of a high performance, highly professional and entrepreneurial team
• Work with experienced, motivated and talented colleagues from different industries and backgrounds
• Opportunity to see your inputs and initiatives impacting the business

Key Competencies:

• Minimum 3 to 5 years of relevant experience in database marketing or customer data analytics
• Experience dealing with large datasets with heavy transaction platforms preferred
• Demonstrated hands-on experience of optimization engines for targeting marketing offers
• Working knowledge and experience with Google Cloud Platform and data extraction using Big Query
• Experience in creating dashboards using visualization tools like Looker Studio or Tableau
• Experience working within data science teams, and product teams utilizing the latest software including capable experience with PYTHON would be an advantage.
• Preference given to people who have worked on retail and new e-biz enabled models and how data is architected in these areas.
• Preferably with working experience in commercial/operational decision making
• Able to work independently and manage ambiguity
• Clear structural thinking, and strong curiosity for problem solving
• Motivated, meticulous and results oriented
• Resourceful and problem solver
• Excellent interpersonal and communication skills
• Team player and ability to collaborate with stakeholders across functions

• Create and send email marketing campaigns (eDM).
• Prepare reports and dashboards to track campaign results.
• Manage and update customer data in the CRM system.
• Analyse data to find trends and suggest improvements.
• Work with different teams to improve digital marketing systems and processes.

Interested applicants may email resume to

Chooi Kelly (CEI Registration No: R25136207)

Recruit Express Pte Ltd (EA: 99C4599)

We regret only shortlisted candidates will be contacted

Join to apply for the Data Analyst - Marketing Analytics, Regional Brand & Growth Marketing role at Shopee

• Provide data and insight support for specific marketing function, work with teams across our global offices
• Develop smart and efficient solutions to reporting and data extraction needs using SQL, Python, Spark
• Produce actionable insights that will be used to support or devise new marketing strategies
• Work with big data using Hadoop ecosystem, with support from data engineers
• Problem solve on evolving new analytical or data tracking needs, with business and technical teams

• Experience in Business Intelligence/Data Analytics in tech/e-commerce or fast-paced environment is preferred
• Strong technical skills in Python and SQL
• Ability to pay attention to details and manage tasks effectively
• Passionate about data and solving challenging problems
• (Strong plus but not required) Proficiency in VBA/Spark
• (Plus but not required) Degree in STEM related disciplines (e.g., Computer Science, Analytics, IT, Engineering)

Entry level

Full-time

Business Development and Marketing

Internet Marketplace Platforms and Technology, Information and Internet

Ready to make your next big professional move? Join us on our journey to achieve our big dream of buildingthe most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly$45 billionin annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

About the role

As a Senior Analyst, Marketing Analytics, BK, APAC, you will monitor and analyze trends impacting business performance and provide insights to drive data-based decisions in marketing, sales, and overall business growth. Your work will support strategic growth by delivering data-driven insights, enhancing reporting automation, and collaborating with various teams to optimize business outcomes.

Roles and Responsibilities

Data Analytics

• Use SQL and advanced analytics techniques for data mining and insights generation to support proactive calendar planning and strategic recommendations.
• Conduct PMIX (Product Mix) analysis, sales forecasting, and ticket and guest segmentation to drive business performance.
• Create data visualizations and reports to communicate insights to franchisees and senior stakeholders, ensuring accessibility and alignment on performance metrics.
• Develop performance forecasts based on historic trends and seasonality to aid leadership and franchisees in performance management and calendar planning.

Franchisee Communication:

• Develop and maintain strong relationships with key franchisee stakeholders.
• Collaborate with franchisee marketing leaders to secure alignment and buy-in on identified opportunities.

Strategic Planning

• Analyze competition and pricing data to evaluate business performance and inform long-term brand strategy.
• Interpret broader brand and product research to identify short-term sales opportunities and long-term growth pillars.

Required skills

• Education and Experience: Bachelor Degree with 2+ years of relevant work experience in marketing, business analytics or consulting. Previous experience in Food and Beverage industry preferred but not required.
• Ownership and Motivation: Demonstrates ownership, self-motivation, and an entrepreneurial mindset.
• Analytical Proficiency: Strong analytical skills, with proficiency in SQL, Excel, and PowerPoint; capable of conducting complex data analysis to drive business decisions.
• Structured Thinker: Ability to structure research questions, break down problems, build analytical models, and develop comprehensive recommendations.
• Effective Communication and Influence: Excellent interpersonal and communication skills, with the ability to effectively present and persuade at senior leadership levels.
• Results-Driven: Able to thrive in a performance-focused environment, consistently meeting or exceeding targets
• Self-driven and Innovative: Highly self-motivated and eager to explore new areas. Strong desire to drive results and continuously improve processes and strategies.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

Job Scope:

Project Management:

• Lead and execute key CRM and Analytics projects, ensuring alignment with organizational goals and timelines.

• Oversee the end-to-end project lifecycle, from planning and execution to monitoring and reporting.

• Partner with internal teams and collaborate with external partners to drive projects forward, ensuring successful delivery

Marketing Analytics:

• Utilize analytics tools to analyze and interpret CRM data, generate actionable insights to drive user acquisitions and improve customer retention for our key nutrition brands.

• Build and deploy personalized journeys and touchpoints for our consumers that drives intimacy across the ecosystem.

• Develop and implement robust measurement frameworks to measure the performance of our key CRM metrics

• Collaborate with cross-functional teams to identify opportunities and challenges, making data-driven recommendations for continuous improvement.

• Ideate, advice and pilot Advanced Analytics capabilities to drive various aspects of growth initiatives across PA markets

Team Collaboration:

• Collaborate closely with cross-functional teams, fostering a collaborative environment that promotes innovation and excellence

• Mentor and guide team members across PA markets, sharing industry best practices and knowledge.

Requirements:

• Bachelor's degree and/or Masters degree in Business Analytics, Industrial & Systems Engineering, Operations Research, Mathematics/Statistics, or related disciplines

• Min. 3 years of proven experience in Analytics, Business Analytics, and Project Management. Prior experience in a 'Direct to Consumer' role dealing with large, complex, high-velocity data is highly desirable.

• Expertise in utilizing advanced analytics tools for data interpretation and actionable insights. Familiarity with Power BI visualization tool

• Hands-on experience of SQL and willing to pursue other data analysis/programming tools

• Proficiency in project management methodologies and tools. Experience in developing and implementing data governance, policies, and strategies.

• Demonstrated success in leading and delivering complex projects, ensuring alignment with business objectives.

• Knowledge in paid advertising platforms (e.g. Apple Search Ads, Google Ads, Facebook Ads Manager, X, etc.)

• Excellent communication and presentation skills

• Ability to work independently and collaboratively in a team.

• Proven ability to influence and collaborate with cross-functional teams.

Additional Information:

• Salary – Up to S$6K + 1 month completion bonus

• Contract duration: 12-month contract, renewable and convertible

• Commencement Date: Immediate

• Working days and hours: Mon to Friday, 9am to 6pm

• Location: Duo Tower, Bugis MRT

Join to apply for the Marketing Analytics, Junior Data Analyst (Campus Hiring 2025) role at Shopee .

About The Team
Our Marketing Analytics team leverages data to optimise both on-platform and off-platform advertising strategies. Working closely with global teams, we develop efficient reporting solutions, analyse large datasets, and provide actionable insights to drive impactful campaigns. We continually tackle analytical challenges and adapt to evolving business needs.

Job Description

• Provide data and insight support for specific marketing function, work with teams across our global offices.
• Develop smart and efficient solutions to reporting and data extraction needs using SQL, Python, Spark.
• Produce actionable insights that will be used to support or devise new marketing strategies.
• Work with big data using Hadoop ecosystem, with support from data engineers.
• Problem solve on evolving new analytical or data tracking needs, with business and technical teams.

Requirements

• Bachelor’s Degree in Engineering, Computer Science or any relevant field.
• Strong technical skills in Python and SQL.
• Ability to pay attention to details and manage tasks effectively.
• Passionate about data and solving challenging problems.
• (Strong plus but not required) Proficiency in VBA/Spark.
• (Plus but not required) Degree in related disciplines (e.g., Computer Science, Analytics, IT, Engineering).

Entry level

Full-time

Business Development and Marketing

Internet Marketplace Platforms and Technology, Information and Internet

To support our growth plans, we seek to recruit a collaborative, dynamic and results-driven individual to join us as Marketing Executive (Data Analytics)

Responsibilities:

• Conduct research and analyze data on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

• Extract and analyze data from various sources to optimize marketing campaigns, improve targeting and enhance overall marketing performance

• Develop content calendar for email marketing strategies in alignment with overall marketing direction

• Execute and develop exciting marketing programmes (online and offline) to achieve our growth targets.

• Manage and deploy successful marketing campaigns, owning the implementation from ideation to execution to boost sales and customer satisfaction.

• Measure and report progress and performance of marketing initiatives.

• Monitor and review all marketing and branding expenditures to ensure optimal returns on investments.

• Build strategic relationships and partner with key industry players, agencies (e.g. media, government) and vendors.

• Produce copywriting and oversee production of relevant, engaging content for website and social media platforms to attract and convert our target groups.

• Any other duties as assigned by the management.

Requirements:

• Minimum a Degree in (Digital) Marketing or Business Administration

• 1 or more years of experience in online marketing and editing preferred

• Good knowledge of all different digital marketing channels

• Excellent communication and interpersonal skills

• Strong project management skills

• Highly proficient in verbal and written English

• Able to work under pressure and tight timelines

• Candidates without the relevant experiences are encouraged to apply

Interested candidates may write-in with detailed resume stating qualifications, working experiences, last drawn salary and availability.