1,224 Vice President Of Marketing jobs in Singapore

Company Description

Founded in September 2013, the Aureus Group has revolutionized music education in Singapore. As the fastest-growing music school chain, its innovative business model and dedication to transformative musical experiences have earned it significant acclaim, with features in renowned publications like Forbes, Business Times, and Channel News Asia. This success culminated in a fourth-place ranking in "Singapore's Fastest Growing Companies" survey, solidifying its position as an industry pioneer.

With a purpose to empower every student through creative arts education, Aureus is shaping a future where every student will develop intellectual, emotional, physical, and spiritual gifts that prepare them to overcome and seize the challenges and opportunities presented in the 21st century and beyond.

Mission of the Position

To lead all digital, physical, product, and brand marketing efforts that consistently drive 3–5% monthly revenue growth. This role owns the full marketing funnel—from strategy to execution—ensuring every campaign, launch, event, and touchpoint delivers real results.

As a hands-on leader, you will shape Aureus' brand presence across locations, grow customer engagement, and bring new products to market with clarity and impact. You will oversee go-to-market strategies, campaign performance, events, PR, merchandise, and market insights—while building and inspiring a lean, high-performing team focused on storytelling, execution, and measurable growth.

Roles and Responsibilities

1. Revenue Growth & Strategy

• Own Revenue Growth Targets- Drive 3–5% monthly topline growth through strategic marketing initiatives, campaigns, and optimized channel performance.
• Revenue Generation Strategy- Develop and implement growth strategies aligned with business goals, including new market entry and expansion.
• Revenue Forecasting & Budget Management- Manage the marketing budget and provide accurate revenue forecasts.
• Customer Acquisition & Retention- Design and execute strategies to grow the customer base and enhance customer lifetime value.

2. Product Marketing (Strategic)

• Positioning & Messaging- Own product positioning and messaging across all customer segments and channels.
• Go-to-Market Strategy- Lead launch planning for new products, features, and programs.
• Market Insights & Personas- Develop customer personas, conduct competitive analysis, and use insights to guide product marketing strategies.
• Narrative Development- Craft compelling product narratives that align with the broader brand story and customer needs.

3. Brand & Positioning

• Brand Identity & Consistency- Define and maintain brand voice, visual identity, and core positioning across all touchpoints.
• Center-Specific Marketing- Tailor localized marketing efforts to individual locations, enhancing community relevance and loyalty.
• Alignment & Culture- Ensure internal and external alignment on brand tone and values across departments and partners.

4. Campaigns & Channel

• Campaign Creation & Management- Design and execute full-funnel marketing campaigns (paid, organic, partnerships) across channels that bring results.
• Multi-Channel Marketing- Lead digital and physical marketing: SEO, social media, email, events, and on-ground activities.
• Channel Optimization- Improve channel mix for better reach and efficiency.
• Creative Collaboration- Work cross-functionally with all teams to ensure campaign alignment and execution.

5. Events Execution & Management

• Event Strategy & Delivery- Plan and manage impactful events (e.g., product launches, recruitment drives, community activations) to drive brand visibility and engagement.
• Cross-Department Execution- Coordinate with internal teams to ensure event success and brand alignment.

6. PR & Communications

• Public Relations- Manage PR agency, media outreach, and shape public messaging through strategic communications.
• Reputation Management- Oversee press releases, earned media, and issue/crisis response planning.

7. Merchandise (Brand & Product Extension)

• Merchandise Strategy- Develop branded merchandise as a tool for engagement, recognition, and user experience enhancement.
• Design & Integration- Oversee merch creation and integrate it into campaigns, packaging, and studio experiences to reinforce brand identity and educational value.

8. Performance

• KPIs & Analytics- Establish, monitor, and report on KPIs to evaluate the success of campaigns and marketing ROI.
• Market & Competitor Research- Use market insights and competitive analysis to guide data-driven decision-making.

9. Cross-Functional & Strategic Alignment

• Sales & Marketing Alignment- Collaborate with sales and other departments to align strategies, improve lead conversion, and support business objectives.
• Innovation & Adaptation- Stay ahead of industry trends and evolving consumer behavior to adapt and future-proof marketing strategies.

10. Leadership & Team Development

• Team Building & Accountability- Recruit, develop, and lead a high-performing marketing team with clear KPIs, ownership, and a strong culture of discipline, collaboration, and results.

Hiring Criteria

• Creativity: Highly creative with a strong ability to develop original and impactful marketing ideas.
• Commitment and Presence: Must be fully committed, and stay actively engaged with the team.
• Strategic Thinking: Strong in strategy and analysis, able to turn insights into effective campaigns.
• Market Insight: Uses consumer data to shape marketing plans that match evolving trends.
• Results-Driven: Proven success in hitting revenue targets and driving business growth.
• Team Leadership: Experienced in leading and developing both managers and individual contributors.
• Cross-Functional Collaboration: Works well with other departments to deliver unified brand experiences.
• Agility: Thrives in fast-paced environments, managing multiple priorities effectively.
• Organizational Skills: Detail-oriented with excellent time and project management.
• Budget Management: Hands-on experience managing 7+ figure annual marketing budgets.
• Experience: At least 8 years in marketing, with 5 in senior leadership roles.
• Education: Bachelor's in Marketing or related field.

Join to apply for the Vice President, Marketing - APAC role at Adyen

Join to apply for the Vice President, Marketing - APAC role at Adyen

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

The Role

Adyen is looking for a leader to build and scale our commercial presence in APAC.

This role will work from our Singapore office and report directly to the President of APAC with a dotted line into the Global SVP of Marketing.

The VP Marketing, APAC is responsible for driving Adyen’s marketing strategy with a heavy focus on new customer acquisition. In this role, you build out the regional marketing organization in alignment with commercial priorities and our global marketing strategy.

The ideal candidate has a strong commercial mindset, is motivated to form an intimate understanding of Adyen’s business model and commercial organization and excellent communication skills. We are looking for an experienced leader who thrives in an international environment, and who is passionate about coaching marketers to create successful programs throughout the funnel. This is a matrixed role requiring collaboration across time zones.

What You’ll Do

• Translate regional commercial priorities and the global marketing strategy into a consolidated approach for APAC, with a strong focus on net new customer acquisition across owned, earned and paid channels.
• Build, coach and lead the marketing team(s) in APAC on individual as well as organizational team goals in line with business objectives.
• Lead the regional marketing team towards an increasingly data-driven way of working. Plan, optimize and evaluate spend in alignment with the global and regional marketing priorities to drive a strong return on investment.
• Work globally as a part of marketing leadership to surface and resolve global challenges, implement solutions and uphold a shared standard of excellence and collaboration.
• Work regionally as a part of the APAC commercial leadership team to ensure the success of the US and Canada.
• Manage goal setting, planning, spend allocation and team planning in APAC together with global marketing and regional commercial leadership. Work with the regional and local teams to translate the strategy into powerful execution.
• Work closely with the global marketing leadership to ensure the successful implementation of global and regional initiatives.
  
  

• Executive level experience working in a multi-dimensional marketing role, with experience across the full marketing mix (owned, earned and paid)
• Strong communication and interpersonal skills, which allow you to quickly build rapport with teams across different markets
• You like to understand the ROI of marketing activities and foster an iterative way of working and learning to drive strong results.
• A strategic and commercial mindset, with a proven track record of liaising with commercial functions to deliver impactful marketing programs
• A respected and trusted leader with experience in coaching and developing teams to perform at their best capacity
• Fluent spoken and written English is a requirement. Additional APAC languages (e.g. Japanese, Mandarin) are nice-to-have
• Ability to travel domestically and internationally 20%+
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Information Technology

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Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

The Role

Adyen is looking for a leader to build and scale our commercial presence in APAC.
This role will work from our Singapore office and report directly to the President of APAC with a dotted line into the Global SVP of Marketing.

The VP Marketing, APAC is responsible for driving Adyen’s marketing strategy with a heavy focus on new customer acquisition. In this role, you build out the regional marketing organization in alignment with commercial priorities and our global marketing strategy.

The ideal candidate has a strong commercial mindset, is motivated to form an intimate understanding of Adyen’s business model and commercial organization and excellent communication skills. We are looking for an experienced leader who thrives in an international environment, and who is passionate about coaching marketers to create successful programs throughout the funnel. This is a matrixed role requiring collaboration across time zones.

What you’ll do:

• Translate regional commercial priorities and the global marketing strategy into a consolidated approach for APAC, with a strong focus on net new customer acquisition across owned, earned and paid channels.
• Build, coach and lead the marketing team(s) in APAC on individual as well as organizational team goals in line with business objectives.
• Lead the regional marketing team towards an increasingly data-driven way of working. Plan, optimize and evaluate spend in alignment with the global and regional marketing priorities to drive a strong return on investment.
• Work globally as a part of marketing leadership to surface and resolve global challenges, implement solutions and uphold a shared standard of excellence and collaboration.
• Work regionally as a part of the APAC commercial leadership team to ensure the success of the US and Canada.
• Manage goal setting, planning, spend allocation and team planning in APAC together with global marketing and regional commercial leadership. Work with the regional and local teams to translate the strategy into powerful execution.
• Work closely with the global marketing leadership to ensure the successful implementation of global and regional initiatives.

Your background:

• Executive level experience working in a multi-dimensional marketing role, with experience across the full marketing mix (owned, earned and paid)
• Strong communication and interpersonal skills, which allow you to quickly build rapport with teams across different markets
• You like to understand the ROI of marketing activities and foster an iterative way of working and learning to drive strong results.
• A strategic and commercial mindset, with a proven track record of liaising with commercial functions to deliver impactful marketing programs
• A respected and trusted leader with experience in coaching and developing teams to perform at their best capacity
• Fluent spoken and written English is a requirement. Additional APAC languages (e.g. Japanese, Mandarin) are nice-to-have
• Ability to travel domestically and internationally 20%+

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here . Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Singapore office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

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The information you provide when you fill out this form and which we collect during your application process will be held and used by Adyen primarily for the purposes of considering your application and yoursuitability for employment with us and will generally be kept for one year, unless we need to keep your data longer. You can find more information about how we handle your personal data and about yourrights in ourApplicant Privacy Notice .

At Adyen, we strive to create an accessible and inclusive experience for all candidates.Please let our team know if you need any adjustments to the recruitment process to make it more accessible and/or inclusive to your needs.

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

The Role

Adyen is looking for a leader to build and scale our commercial presence in APAC.
This role will work from our Singapore office and report directly to the President of APAC with a dotted line into the Global SVP of Marketing.

The VP Marketing, APAC is responsible for driving Adyen’s marketing strategy with a heavy focus on new customer acquisition. In this role, you build out the regional marketing organization in alignment with commercial priorities and our global marketing strategy.

The ideal candidate has a strong commercial mindset, is motivated to form an intimate understanding of Adyen’s business model and commercial organization and excellent communication skills. We are looking for an experienced leader who thrives in an international environment, and who is passionate about coaching marketers to create successful programs throughout the funnel. This is a matrixed role requiring collaboration across time zones.

What you’ll do:

• Translate regional commercial priorities and the global marketing strategy into a consolidated approach for APAC, with a strong focus on net new customer acquisition across owned, earned and paid channels.
• Build, coach and lead the marketing team(s) in APAC on individual as well as organizational team goals in line with business objectives.
• Lead the regional marketing team towards an increasingly data-driven way of working. Plan, optimize and evaluate spend in alignment with the global and regional marketing priorities to drive a strong return on investment.
• Work globally as a part of marketing leadership to surface and resolve global challenges, implement solutions and uphold a shared standard of excellence and collaboration.
• Work regionally as a part of the APAC commercial leadership team to ensure the success of the US and Canada.
• Manage goal setting, planning, spend allocation and team planning in APAC together with global marketing and regional commercial leadership. Work with the regional and local teams to translate the strategy into powerful execution.
• Work closely with the global marketing leadership to ensure the successful implementation of global and regional initiatives.

Your background:

• Executive level experience working in a multi-dimensional marketing role, with experience across the full marketing mix (owned, earned and paid)
• Strong communication and interpersonal skills, which allow you to quickly build rapport with teams across different markets
• You like to understand the ROI of marketing activities and foster an iterative way of working and learning to drive strong results.
• A strategic and commercial mindset, with a proven track record of liaising with commercial functions to deliver impactful marketing programs
• A respected and trusted leader with experience in coaching and developing teams to perform at their best capacity
• Fluent spoken and written English is a requirement. Additional APAC languages (e.g. Japanese, Mandarin) are nice-to-have
• Ability to travel domestically and internationally 20%+

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here . Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Singapore office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

The way we work is guided by the eight principles of the Adyen Formula. Learn more here.

To our customers we’re not just another technology provider. We’re partners in their growth. If you’re not just another sales leader, marketing professional, or support specialist then a career at Adyen is the right career for you.

Bureau Veritas is looking for a Vice President Sales & Marketing in driving and developing sales and marketing strategy, managing P&L, leading and developing high-performing teams, ensuring operational excellence, and identifying growth opportunities through acquisitions or new service offerings within the Asia Pacific region.

A successful VP of Sales & Marketing would be a blend of strategic vision, operational excellence, and a proven ability to drive transformational growth.

Key Responsibilities:

• Develop and execute the overall sales and marketing strategy to drive revenue growth and achieve company goals
• Lead and manage the sales and marketing teams, providing direction, mentorship, and performance management
• Analyze market trends, customer needs, and competitive landscape to identify new business opportunities that can contribute to company vision and mission.
• Develop and implement effective sales and marketing programs, campaigns, and tactics to acquire new customers and significantly expand business with existing customers
• Set sales quotas, budgets, KPIs and incentive programs for the sales and marketing teams, and monitor progress towards goals
• Collaborate cross-functionally with other department heads (e.g. product, operations, finance) to align with the company’s strategic priorities and initiatives.
• Represent the company and build relationships with key customers, partners, and industry influencers
• Stay up to date on the latest sales and marketing best practices, technologies, and trends

Qualifications:

• 10+ years of progressive sales and marketing leadership experience, ideally in a TIC / oil and gas / B2B environment
• Proven track record of driving revenue growth and building high-performing sales and marketing teams
• Extensive experience leading sales and marketing transformations to drive step-change growth
• Ability to work collaboratively and drive performance through both direct authority and influence.
• Excellent strategic planning, analytical, and problem-solving skills
• Strong communication, presentation, and interpersonal skills
• Deep understanding of digital marketing, lead generation, and sales enablement tactics
• Bachelor's degree in business, marketing, or a related field; MBA preferred.

Job Title: Senior Regional Marketing Manager, APAC

We are seeking a strategic and results-driven professional to lead our marketing initiatives across the APAC region. This role requires a proactive leader with strong digital marketing expertise, a collaborative mindset, and the ability to drive regional performance while contributing to global marketing strategy.

Responsibilities:

• Lead the planning and execution of digital marketing campaigns across the APAC region, with clearly defined success metrics.
• Manage and continuously optimize Social Media campaigns across APAC, including testing innovative formats through A/B tests and other mechanisms
• Independently initiate and manage new initiatives in order to achieve the defined goals (e.g. lead gen, demand gen and awareness) to demonstrate innovation and ownership.

Requirements:

• Minimum of 7 years of B2B marketing experience, with at least 3 years in a regional or senior-level role.
• Proven success in digital marketing, including campaign strategy, execution, optimization, and performance reporting.
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, and regional platforms such as Naver Ads and WeChat.
• Strong understanding of AI applications in marketing and a commitment to continuous learning and upskilling.
• Excellent communication, stakeholder engagement, and cross-functional collaboration skills.
• Experience working in a global matrix organization.
• Familiarity with CRM like Salesforce and Marketing automation tools like Hubspot plus Tools like Canva, Miro and PimCore are a plus
• Strategic thinker with a solution-oriented mindset and a "can-do" attitude.
• Knowledge and experience in Additive manufacturing are a key differentiator for the successful candidate.

About the Role

We are seeking an experienced Brand Marketing Director to lead our regional brand marketing efforts in Singapore and across key markets in Asia.

Key Responsibilities:

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realize their dreams and ambitions. DBS offers a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards, and personal loans, tailored to support customers at every life stage. Our financial solutions are designed to be the best in the industry and personalized for our clients.

Job Purpose:

We seek a passionate, results-driven marketing professional with strategic thinking skills and the ability to foster collaboration across business units. This role will lead comprehensive marketing efforts for Payment products such as Paylah and Debit Cards, as well as CBG’s strategic initiatives and segments. Reporting to the Team Lead of Payment, Channels, and Ecosystem, the individual will oversee end-to-end development and execution of marketing activities to achieve business objectives and revenue targets. Responsibilities include working closely with stakeholders from planning to implementation of acquisition and usage campaigns, enhancing brand awareness, and managing social and content marketing campaigns. The role also involves segment marketing, product packaging for target audiences, and positioning DBS as the preferred bank for their financial needs. The person will contribute to growing DBS’s market share against new digital banks and reinforce our leadership in consumer banking.

Responsibilities:

• Develop and execute comprehensive go-to-market campaigns across BTL, ATL, and offline channels to boost brand awareness, acquisition, and engagement, ensuring timely implementation across products and segments.
• Utilize data analytics to gain consumer insights and craft targeted campaign propositions tailored to different life stages, leveraging product CVPs.
• Design experiments to refine campaign propositions, uncover insights, and maximize business impact.
• Manage campaign budgets effectively to optimize spend.
• Foster cross-functional collaboration, organize, and present marketing plans to senior stakeholders.
• Participate in squad discussions, contribute marketing expertise, review customer journeys, and collaborate on partnership initiatives to achieve shared goals.
• Establish key marketing metrics and tracking tools to monitor and report campaign performance.
• Evaluate campaign effectiveness through testing, experiments, and gamification, providing impact reports.
• Maintain brand consistency across all marketing materials.
• Lead and coordinate cross-functional teams to ensure objectives are met and team members perform optimally.

Requirements:

• Bachelor’s degree in Marketing, Mass Communications, or Business, with at least 10 years of experience in marketing financial consumer products across traditional, social, and digital channels. Experience in marketing payment banking products is advantageous. Prior work with advertising agencies is a plus.
• A growth-minded marketer with strong business acumen, capable of co-owning business targets, budgets, and campaign delivery for credit card and payment products.
• Proven success in managing large-scale 360 ATL, OOH, BTL, and digital/social campaigns. Ability to leverage Gen AI tools for creative and communication content.
• Excellent project management skills, with experience handling multiple projects and expectations across teams. Ability to translate creative ideas into business strategies.
• Experience pitching marketing ideas to stakeholders, with strong communication, presentation, and interpersonal skills.
• A creative mindset with good visual and color sense, combined with analytical skills and data literacy.
• Ability to measure advertising impact and align it with business objectives.
• Hands-on experience managing multiple agencies, vendors, and production teams.