1,721 Vice President Of Marketing jobs in Singapore

The ideal candidate will be responsible for developing and implementing omnichannel marketing strategies to drive business growth in the Asia-Pacific region. This role involves leading cross-functional teams and collaborating with external stakeholders to achieve key objectives.

• Develop and execute comprehensive marketing plans that integrate online and offline channels.
• Collaborate with internal stakeholders to align marketing strategies with business goals.

The successful candidate will have a strong understanding of customer experience and be able to design engaging campaigns that resonate with target audiences.

• Bachelor's degree in Marketing or related field.
• Excellent written and verbal communication skills.
• Business acumen and strategic thinking.
• Strong leadership and entrepreneurial spirit.
• Ability to manage multiple projects simultaneously and meet deadlines.

About Us:
HarbourVest is an independent, global private markets firm with over 42 years of experience and more than $139 billion assets under management. Its interwoven platform provides clients access to global primary funds, secondary transactions, direct co-investments, real assets and infrastructure, and private credit. HarbourVest's approach is characterized by consistency and continuity while also adapting to meet client needs and leveraging holistic strategies, global expertise, and long-lasting partnerships. The company has been a proud signatory to the Principles for Responsible Investment since 2013 and commits itself to sourcing data solutions that support its analysis of material environmental, social, and governance factors in a rapidly challenging landscape.
HarbourVest is headquartered in Boston, Massachusetts and has a team of more than 1,150 employees, including more than 245 investment professionals, across 14 offices in Asia, Europe, and the Americas.
Position Overview:
We are seeking a dynamic and experienced Vice President of Marketing, Asia Pacific to lead the marketing team and function for the Asia Pacific region. This role will report to the Senior Vice President of Global ex U.S marketing and will be responsible for developing and executing comprehensive marketing strategies to enhance our brand presence, drive investor engagement, and support our business growth objectives across the Asia Pacific markets.
Key responsibilities:
Develop and implement our APAC marketing strategy to promote our brand and investment offerings
Analyze market trends, competitor activities, and investor behavior to inform marketing strategies
Plan, execute and optimise marketing campaigns, including digital, print, and event marketing, targeting institutional investors, wholesale channels and high-net worth individuals segments.
Localise product marketing strategies to support product positioning, messaging, and go-to-market plans for new and existing investment offerings.
Define and track KPIs to measure the effectiveness and impact of marketing campaigns and adjust strategies as needed.
Manage the APAC marketing budget, ensuring efficient allocation of resources to maximize ROI.
Lead, coach, and develop a high-performing team of five marketers, balancing strategic leadership with hands‐on execution when required.
Collaborate with cross‐functional teams, including sales/investor relations, investment specialists, and investment professionals, to ensure alignment of marketing initiatives with business goals.
Ensure all marketing activities comply with relevant regulatory requirements and industry standards across APAC jurisdictions.
Qualifications:
Bachelor’s degree and above.
15+ years of marketing experience in the APAC region including marketing strategy, product marketing, brand management, and campaign execution.
Proven experience in a senior marketing leadership role within the APAC market.
Marketing experience in financial services, or private markets industry.
Strong leadership and team management skills.
Excellent communication and interpersonal skills.
Strategic thinker with the ability to translate market insights into actionable strategies.
Proficiency in digital marketing tools and platforms.
Ability to work in a fast‐paced, dynamic environment and manage multiple priorities.
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About Us:

HarbourVest is an independent, global private markets firm with over 42 years of experience and more than $139 billion assets under management. Its interwoven platform provides clients access to global primary funds, secondary transactions, direct co-investments, real assets and infrastructure, and private credit. HarbourVest's approach is characterized by consistency and continuity while also adapting to meet client needs and leveraging holistic strategies, global expertise, and long-lasting partnerships. The company has been a proud signatory to the Principles for Responsible Investment since 2013 and commits itself to sourcing data solutions that support its analysis of material environmental, social, and governance factors in a rapidly challenging landscape.

HarbourVest is headquartered in Boston, Massachusetts and has a team of more than 1,150 employees, including more than 245 investment professionals, across 14 offices in Asia, Europe, and the Americas.

Position Overview: We are seeking a dynamic and experienced Vice President of Marketing, Asia Pacific to lead the marketing team and function for the Asia Pacific region. This role will report to the Senior Vice President of Global ex U.S marketing and will be responsible for developing and executing comprehensive marketing strategies to enhance our brand presence, drive investor engagement, and support our business growth objectives across the Asia Pacific markets.

Key responsibilities:

● Develop and implement our APAC marketing strategy to promote our brand and investment offerings

● Analyze market trends, competitor activities, and investor behavior to inform marketing strategies

● Plan, execute and optimise marketing campaigns, including digital, print, and event marketing, targeting institutional investors, wholesale channels and high-net worth individuals segments.

● Localise product marketing strategies to support product positioning, messaging, and go-to-market plans for new and existing investment offerings.

● Define and track KPIs to measure the effectiveness and impact of marketing campaigns and adjust strategies as needed.

● Manage the APAC marketing budget, ensuring efficient allocation of resources to maximize ROI.

● Lead, coach, and develop a high-performing team of five marketers, balancing strategic leadership with hands-on execution when required.● Collaborate with cross-functional teams, including sales/investor relations, investment specialists, and investment professionals, to ensure alignment of marketing initiatives with business goals.

● Ensure all marketing activities comply with relevant regulatory requirements and industry standards across APAC jurisdictions.

Qualifications:

● Bachelor’s degree and above.

● 15+ years of marketing experience in the APAC region including marketing strategy, product marketing, brand management, and campaign execution.

● Proven experience in a senior marketing leadership role within the APAC market.

● Marketing experience in financial services, or private markets industry.

● Strong leadership and team management skills.

● Excellent communication and interpersonal skills.

● Strategic thinker with the ability to translate market insights into actionable strategies.

● Proficiency in digital marketing tools and platforms.

● Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

Business FunctionAs the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business ? they were made just right for you.Job Purpose: Are you a trailblazer in the ever-evolving world of search and SEO?

Do you thrive on shaping digital landscapes and unlocking unparalleled growth? If so, DBS Bank, the World's Best Bank, invites you to seize a truly exceptional opportunity.This isn't just a role; it's a strategic imperative. As our Vice President in Search Content Marketing, you will be at the forefront of defining how consumers discover and engage with DBS consumer banking solutions. You will architect and execute a search content strategy that is at the cutting edge, embracing the power of generative AI and setting new benchmarks for digital visibility and customer acquisition.You will be instrumental in weaving together organic and paid search, optimizing every touchpoint to deliver maximum ROI.

Your expertise will directly influence our digital footprint, ensuring DBS remains the top choice for our customers in a rapidly digitizing world.This is your chance to make impact on one of Asia's leading financial institutions, shaping its digital future and cementing its position as a leader in customer-centricity.Responsibilities: * Organic Search and Paid Alignment: Strategize and complement paid media with organic search to improve overall marketing effectiveness and ROI. Leverage high-performing organic keywords/intent in paid campaigns to improve quality scores, reduce costs, and increase visibility. Conversely, use paid search data to uncover new keyword opportunities for organic content optimization* Budget Allocation Optimization: Adjust paid media budget allocation based on the performance of organic search and the level of competition in paid search. Shifting budget towards channels or campaigns that offer the best ROI.* Budget Allocation Optimization: Adjust paid media budget allocation based on the performance of organic search and the level of competition in paid search.

Shifting budget towards channels or campaigns that offer the best ROI.* Staying Current with Search / SEO Trends: Keep up-to-date with the latest SEO trends, algorithm updates, and emerging technologies, with a particular focus on the evolving landscape of AI-powered search, including Google's AI Overview, AI Max, and the impact of generative AI tools.* Search / SEO Strategy Development & Execution: Develop and implement comprehensive SEO strategies that consider both traditional search engines and generative AI platforms to improve the online visibility of DBS consumer banking solutions.* Search / SEO Analysis and Optimization: Conduct keyword research, competitor analysis, and website audits to identify optimization opportunities. Optimize website content, structure, metadata, and schema markup, tailoring content for both traditional search and AI-powered summarization.* Multi-Modal Search Optimization: Implement strategies for optimizing images, videos, and other rich media formats for multi-modal search, recognizing the growing importance of diverse content formats in generative AI responses.* Collaboration with Search / SEO Agencies: Collaborate with external agencies to develop and implement advanced SEO strategies, ensuring alignment with the latest advancements in AI-driven search.* Performance Monitoring and Reporting: Monitor, analyze, and report on Search / SEO performance metrics, identifying areas for improvement. Track visibility in AI-generated summaries and measure user engagement beyond traditional click-through rates.* Collaboration with Content and Web Teams: Work with content creators and web developers to ensure Search / SEO best practices are followed during website development, emphasizing content structure and E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) optimization for generative AI.* Generative AI Search / SEO Optimization: Structure website content around relevant topics and entities to ensure comprehensive coverage and enable AI tools to extract pertinent information.* Prioritize clear and concise answers at the beginning of content, utilizing headings, lists, tables, and FAQs to facilitate AI summarization.* Focus on demonstrating expertise, experience, authoritativeness, and trustworthiness through robust citations, credible sources, and transparent authorship.* Optimize content for natural language and conversational queries, adapting to how people interact with generative AI tools. Requirements: * Bachelor's degree in Marketing, Digital Media, or a related field.

Relevant certifications (e.g., Google Analytics, Google Ads) are a plus.* Minimum of 10-12 years of progressive experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM), ideally within a large enterprise or a fast-paced digital agency servicing large clients.* Proven track record of developing and executing successful, data-driven SEO strategies that significantly improved organic visibility, traffic, and conversions.* Experience in the financial services sector is highly preferred but not strictly mandatory.* Demonstrate understanding and use of consumer intent and behaviour in search strategy is crucial.* Deep and current understanding of search engine algorithms, ranking factors, and best practices, with a particular emphasis on Google's ecosystem.* Extensive knowledge and practical experience with the impact of generative AI on search, including Google's AI Overview, AI Max, Gemini, ChatGPT, and other AI-powered tools. This includes optimizing content for AI summarization and E-E-A-T principles.* Proven ability to develop, articulate, and execute comprehensive search strategies that align with broader business objectives and marketing goals.* Leadership skills with the ability to build, mentor, and inspire teams and stakeholders, fostering a culture of innovation and continuous improvement.* Proactive and adaptable mindset, consistently staying ahead of industry trends, algorithm updates, and emerging technologies, particularly in the AI landscape.* Results-oriented with a strong focus on ROI and demonstrating measurable impact on business outcomes.

Overview
Join to apply for the
Vice President, Search Content Marketing, Consumer Banking Group
role at
DBS Bank .
As the leading bank in Asia, DBS Consumer Banking Group offers a full spectrum of financial solutions to help customers realise their dreams across life stages. This role defines how customers discover and engage with DBS consumer banking solutions by architecting and executing a search content strategy that integrates organic and paid search, leveraging generative AI to set new benchmarks for digital visibility and customer acquisition. You will influence the bank’s digital footprint to remain the top choice for customers in a rapidly digitizing world.
Responsibilities
Organic Search and Paid Alignment: Strategize and complement paid media with organic search to improve overall marketing effectiveness and ROI. Use paid search data to uncover new keyword opportunities for organic content optimization.
Budget Allocation Optimization: Adjust paid media budgets based on organic performance and competition, redirecting spend to channels with the best ROI.
Staying Current with Search / SEO Trends: Stay up-to-date with the latest SEO trends, algorithm updates, and AI-powered search developments.
SEO Strategy Development & Execution: Develop and implement comprehensive SEO strategies for traditional search engines and generative AI platforms to improve online visibility.
SEO Analysis and Optimization: Conduct keyword research, competitor analysis, and site audits to identify opportunities; optimize content, structure, metadata, and schema for traditional and AI-powered contexts.
Multi-Modal Search Optimization: Optimize images, videos, and other rich media for multi-modal search relevant to AI responses.
Collaboration with Search / SEO Agencies: Partner with external agencies to implement advanced SEO strategies aligned with AI-driven search advancements.
Performance Monitoring and Reporting: Track and report on SEO performance, including visibility in AI-generated summaries and engagement metrics beyond traditional click-through.
Content and Web Team Collaboration: Work with content creators and web developers to ensure SEO best practices, emphasizing E-E-A-T optimization for generative AI.
Generative AI Search / SEO Optimization: Structure content around topics and entities to enable effective AI summarization and comprehensive coverage.
Content Clarity and Accessibility: Prioritize clear, concise answers at the beginning of content with headings, lists, and FAQs to support AI summarization.
Editorial Excellence: Demonstrate expertise, experience, authoritativeness, and trustworthiness through robust citations and transparent authorship; optimize for natural language and conversational queries in line with AI tools.
Qualifications
Bachelor's degree in Marketing, Digital Media, or related field. Certifications (e.g., Google Analytics, Google Ads) are a plus.
Minimum 10–12 years of progressive SEO/SEM experience, ideally within a large enterprise or fast-paced digital agency servicing large clients.
Proven track record of data-driven SEO strategies that improved organic visibility, traffic, and conversions.
Experience in the financial services sector is highly preferred but not mandatory.
Strong understanding of consumer intent and behavior in search strategy.
Deep knowledge of search engine algorithms, ranking factors, especially Google ecosystems.
Extensive experience with the impact of generative AI on search, including AI summarization and E-E-A-T principles.
Ability to develop, articulate, and execute comprehensive search strategies aligned with business objectives.
Leadership skills to build, mentor, and inspire teams and stakeholders; fostering innovation and continuous improvement.
Proactive and adaptable mindset with awareness of industry trends, algorithm updates, and AI technologies.
Results-oriented with a clear focus on ROI and measurable business impact.
Location and Role Details
Primary Location:
Singapore-DBS Asia Central
Job:
Marketing and Communications
Schedule:
Regular
Job Type:
Full-time
Posting Date:
Sep 8, 2025, 1:43:53 PM
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At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today!

Job Description

• Support the Bank’s business for designated markets by developing and implementing a targeted marketing strategy to achieve objectives in growing the client base and meeting NNM/ revenue targets.
• Improve the client experience at all touch points, which include print or online collateral, video production and, client engagement at both online and offline events.
• Provide a holistic brand experience and maintain consistency in key messages that promote the Bank’s unique value proposition, brand values and personality.
• Build public awareness, positive brand perception, and preference among key stakeholders, especially our selected target segments.
• Develop strategies and tactics to promote the Bank and drive qualified prospects to our events for RMs to follow up
• Deploy successful marketing initiatives and owning their implementation from ideation and conceptualization to execution
• Build strategic relationships and partner with key industry players, agencies and vendors.

Main duties:

• Conceptualise and curate programme content, driving end-to-end events for designated markets.
• Provide internal and external communications support such as event invitations, speeches, presentations, pre/post event write-ups, post event surveys, video production, and social media content creation.
• Develop and execute comprehensive digital campaigns, including email marketing, social media, and paid advertising (in discussion with GBC), to drive brand awareness and engagement.
• Implement strategies to generate high-quality leads and nurture relationships with our target audience through compelling digital content and interactive campaigns.
• Collaborate with relevant stakeholders to create and curate digital content, including website copy, marketing videos, and social media visuals, ensure strict alignment with our brand voice and objectives.
• Provide occasional/ad-hoc support for internal events (Limited)
• Craft event-related content, speeches, presentations, pre/post event summaries, event surveys, and track ROI or event success for external events.
• Manage and optimize the marketing budget for designated markets.
• Measure and report ROI, gain insights and assess results against goals.
• Build strategic partnerships with external ecosystem partners to support the Bank’s business growth.
• Provide strategic and tactical counsel to key internal stakeholders.

Requirements

• Bachelor’s degree in marketing, communications or related field
• Minimum 10 years of relevant experience in banking or finance industry, preferable private banking/wealth management
• Demonstrate experience or potential in marketing plus willingness to learn
• Demonstrate versatility and resiliency to react to changes, navigate ambiguous circumstances and accommodate to changing priorities as they arise
• Independent and demonstrate ability to juggle multiple projects simultaneously
• Proven skills in identifying target segments and in creatively devising communication messages/ translation copy that engage, educate and motivate
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Solid knowledge of the various marketing disciplines of branding, event management and digital marketing
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• MUST be team player with CAN DO attitude

This Vice President will play a key role within the Asset Management (AM) Marketing team, leading product and content marketing, mainly in the Third-Party Wealth (TPW) client channel across APAC ex Japan. The TPW client channel includes wealth managers, private and retail banks, and fund platforms.

The VP will partner with investment teams to define product / asset class positioning, develop narratives, messaging strategy and execute on suite of collaterals required. They will also work across the AM Marketing team to provide inputs for product campaigns, new launches and the broader commercial objectives of the business.

The VP will also play a key role in post-event content creation.

Position Responsibilities

Marketing implementation: Execute strategic marketing plans to build awareness and affinity for AM's investment capabilities.

Product and broader asset class narrative: Craft product propositions and messaging suited for intended channel / audience (mainly TPW, institutional channels where required)

Collateral production and calendar: Develop and create marketing collateral (newsletters, presentations, premier publications, webpages etc.) in partnership with AM's design team or vendor. Map out collateral calendar to enable and maintain awareness and consideration during a designated period.

Focus funds, launches and campaigns: Work on product positioning and messaging strategy required for the go-to-market plans around focus funds, launches and campaigns and partner with regional and global marketing colleagues to execute plans

Post-conference content creation: Play a key role in post-event production of video highlights and takeaways to be used across digital channels

Measurement and reporting: Collaborate with Marketing Technology team to analyze usage for digital assets and taking active steps to optimize impact

Risk management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.

Team connectivity: Take an active role in the AM Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success.

Partnership and collaboration: Develop and maintain strong relationships with other AM Marketing colleagues, Global Marketing partners, Corporate Communications, sales and investment heads, and key stakeholders across AM.

Qualifications

10+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements

Good working knowledge of investment concepts and has the ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story

Excellent written, influencing and presentation skills with keen attention-to-detail

In-depth knowledge of the asset management industry: clients, products, regulations, competitors

Well-developed strategic thinking with commercial awareness and business acumen

Excellent time management, and ability to manage competing priorities and deadlines

Demonstrable track record of working effectively across matrixed, complex organizations as well as the ability to engage with partners at all levels

Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards

Bachelor's Degree (BA/BS); CFA an advantage

We Offer Best-In-Class Benefits

Healthcare & Medical Insurance

We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.

Holiday & Vacation Policies

We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.

Financial Wellness & Retirement

We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees' priorities.

Health Services

We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.

Fitness

To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).

Child Care & Family Care

We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.

Benefits at Goldman Sachs

Read more about the full suite of class-leading benefits our firm has to offer.

Opportunity Overview
CORPORATE TITLE
Vice President
OFFICE LOCATION(S)
Singapore
JOB FUNCTION
Marketing
DIVISION
Asset & Wealth Management

Join to apply for the
Asset & Wealth Management, Product Marketing, Vice President, Hong Kong / Singapore
role at
Goldman Sachs
Join to apply for the
Asset & Wealth Management, Product Marketing, Vice President, Hong Kong / Singapore
role at
Goldman Sachs
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Job Description
This Vice President will play a key role within the Asset Management (AM) Marketing team,leading product and content marketing, mainly in the Third-Party Wealth (TPW) client channel across APAC ex Japan. The TPW client channel includes wealth managers, private and retail banks, and fund platforms.
Job Description
This Vice President will play a key role within the Asset Management (AM) Marketing team,leading product and content marketing, mainly in the Third-Party Wealth (TPW) client channel across APAC ex Japan. The TPW client channel includes wealth managers, private and retail banks, and fund platforms.
The VP willpartner with investment teams to define product / asset class positioning, develop narratives, messaging strategy and execute on suite of collaterals required. They will also work across the AM Marketing team to provide inputs for product campaigns, new launches and the broader commercial objectives of the business.
The VP will also play a key role in post-event content creation.
Position Responsibilities
Marketing implementation: Execute strategic marketing plans to build awareness and affinity for AM's investment capabilities.
Product and broader asset class narrative: Craft product propositions and messaging suited for intended channel / audience (mainly TPW, institutional channels where required)
Collateral production and calendar: Develop and create marketing collateral (newsletters, presentations, premier publications, webpages etc.) in partnership with AM's design team or vendor. Map out collateral calendar to enable and maintain awareness and consideration during a designated period.
Focus funds, launches and campaigns: Work on product positioning and messaging strategy required for the go-to-market plans around focus funds, launches and campaigns and partner with regional and global marketing colleagues to execute plans
Post-conference content creation: Play a key role in post-event production of video highlights and takeaways to be used across digital channels
Measurement and reporting: Collaborate with Marketing Technology team to analyze usage for digital assets and taking active steps to optimize impact
Risk management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
Team connectivity: Take an active role in the AM Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success.
Partnership and collaboration: Develop and maintain strong relationships with other AM Marketing colleagues, Global Marketing partners, Corporate Communications, sales and investment heads, and key stakeholders across AM.
Qualifications
10+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
Good working knowledge of investment concepts and has the ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story
Excellent written, influencing and presentation skills with keen attention-to-detail
In-depth knowledge of the asset management industry: clients, products, regulations, competitors
Well-developed strategic thinking with commercial awareness and business acumen
Excellent time management, and ability to manage competing priorities and deadlines
Demonstrable track record of working effectively across matrixed, complex organizations as well as the ability to engage with partners at all levels
Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
Bachelor’s Degree (BA/BS); CFA an advantage
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Finance and Sales
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