1,564 Vice President Of Marketing jobs in Singapore

Who is Mastercard?

We are the global technology company behind the world's fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Overview

As the Vice President, Marketing & Communications, you will play a pivotal role in shaping and executing the marketing and communications strategy for Mastercard across the Asia Pacific region. You will be responsible for developing and implementing comprehensive marketing initiatives that drive brand awareness and affection, grow market share and drive revenue growth in the dynamic financial and technology sector in this region. You will also be responsible for shaping and implementing the communications strategy to enhance our brand reputation, engage stakeholders including our employees and drive our business goals.

Key responsibilities:

• Strategic Leadership: Provide visionary leadership, setting the direction for marketing and communications and aligning it with the company's overall objectives.

• Brand strategy: Develop and execute a robust brand strategy that retains Mastercard's reputation and image as a leading brand in the financial services and technology space.

• Sponsorship strategy: Develop assets that will be unique and aligned to consumer passion points and work with bank and merchant partners to leverage those assets to drive acquisition and spend on Mastercard.

• Strategic Communications: Develop and execute a comprehensive communications strategy that aligns with the company's objectives, enhancing our market positioning and brand image.

• Stakeholder Engagement: Build and maintain strong relationships with internal and external stakeholders including employees, customers, media, and agencies.

• Crisis Management: Lead crisis communications efforts in partnership ensuring effective and timely responses to mitigate reputational risks.

• Analyse, learn and pivot: Utilize data driven insights to make informed marketing decisions and measure the effectiveness of campaigns.

• Digital Marketing: Oversee digital marketing efforts including Social and SEO to optimize online presence and reach new audiences.

• Team Leadership: Lead and develop a high performing but lean marketing team, fostering a culture of creativity, collaboration, and excellence.

• Drive a culture of innovation: Identifies strategies that leverage new technologies to monetize and scale with partners in the region.

• Evolve the priceless proposition: Scale and amplify the priceless platform with bank and merchant partners in the region and develops priceless to be a key differentiator within the Australasia region.

All About You

• Proven experience in marketing leadership roles ideally within the financial services or tech industries

• You are a strong relationship builder and collaborator. Your energy comes from driving results, building strong relationships at all levels of the organization, and seeing returns and outputs from your strategies.

• You are a creative marketer, excited by innovation and a fantastic communicator.

• You have a proven track record of establishing integrated marketing plans across Australia that that leverage synergies between marketing channels and deliver results.

• Significant experience and proven success in Communications, B2B and Consumer Marketing

• Experience leading both marketing and communications functions.

• Demonstrated expertise in working across both B2C and B2B organisations.

• Strong people leadership expertise

• Thrives in matrixed environments with high level of stakeholder management.

Who is Mastercard?

We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Overview

As the Vice President, Marketing & Communications, you will play a pivotal role in shaping and executing the marketing and communications strategy for Mastercard across the Asia Pacific region. You will be responsible for developing and implementing comprehensive marketing initiatives that drive brand awareness and affection, grow market share and drive revenue growth in the dynamic financial and technology sector in this region. You will also be responsible for shaping and implementing the communications strategy to enhance our brand reputation, engage stakeholders including our employees and drive our business goals.


Key responsibilities:

• Strategic Leadership: Provide visionary leadership, setting the direction for marketing and communications and aligning it with the company’s overall objectives.
• Brand strategy: Develop and execute a robust brand strategy that retains Mastercard’s reputation and image as a leading brand in the financial services and technology space.
• Sponsorship strategy: Develop assets that will be unique and aligned to consumer passion points and work with bank and merchant partners to leverage those assets to drive acquisition and spend on Mastercard.
• Strategic Communications: Develop and execute a comprehensive communications strategy that aligns with the company’s objectives, enhancing our market positioning and brand image.
• Stakeholder Engagement: Build and maintain strong relationships with internal and external stakeholders including employees, customers, media, and agencies.
• Crisis Management: Lead crisis communications efforts in partnership ensuring effective and timely responses to mitigate reputational risks.
• Analyse, learn and pivot: Utilize data driven insights to make informed marketing decisions and measure the effectiveness of campaigns.
• Digital Marketing: Oversee digital marketing efforts including Social and SEO to optimize online presence and reach new audiences.
• Team Leadership: Lead and develop a high performing but lean marketing team, fostering a culture of creativity, collaboration, and excellence.
• Drive a culture of innovation: Identifies strategies that leverage new technologies to monetize and scale with partners in the region.
• Evolve the priceless proposition: Scale and amplify the priceless platform with bank and merchant partners in the region and develops priceless to be a key differentiator within the Australasia region.

All About You

• Proven experience in marketing leadership roles ideally within the financial services or tech industries
• You are a strong relationship builder and collaborator. Your energy comes from driving results, building strong relationships at all levels of the organization, and seeing returns and outputs from your strategies.
• You are a creative marketer, excited by innovation and a fantastic communicator.
• You have a proven track record of establishing integrated marketing plans across Australia that that leverage synergies between marketing channels and deliver results.
• Significant experience and proven success in Communications, B2B and Consumer Marketing
• Experience leading both marketing and communications functions.
• Demonstrated expertise in working across both B2C and B2B organisations.
• Strong people leadership expertise
• Thrives in matrixed environments with high level of stakeholder management.

Marketing Director Job Description

Our organization is seeking a highly skilled Marketing Director to lead the development of our marketing strategies and drive business growth.

• Develop and execute comprehensive marketing plans to achieve business objectives
• Build and maintain strong relationships with stakeholders, including clients and partners
• Lead cross-functional teams to launch new products and services
• Collaborate with sales teams to develop and implement sales strategies
• Manage budgets and resources to ensure optimal use of marketing funds
• Monitor and analyze market trends to inform marketing decisions

• Minimum 7 years of experience in marketing communications
• Proven track record of developing and executing successful marketing campaigns
• Excellent communication, negotiation, and stakeholder management skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team

• Customer-obsessed, empathetic, and relationship-oriented
• Good organisation, multi-tasking and time management skills
• Build and maintain strong relationships with existing and potential partners

Opportunities for professional growth and development

A dynamic and collaborative work environment

Competitive salary and benefits package

Recognition and rewards for outstanding performance

Opportunities to work on exciting projects and initiatives

We are seeking a highly skilled Marketing Executive to lead our marketing efforts. As a Senior Marketing Executive, you will be responsible for conducting market research to stay updated on current trends and overseeing the product life cycle and pricing strategies.

• Conduct market research to identify new opportunities and stay updated on current trends.
• Develop and implement effective pricing strategies to ensure competitiveness.
• Monitor sales performance, competitor activities, and campaign ROI to inform data-driven decisions.
• Ensure the product is well-represented across all offline and online touchpoints.
• Manage marketing projects, ensuring timely execution and delivery of high-quality results.
• Generate weekly and monthly reports to track progress and identify areas for improvement.

• Minimum of 1 year of relevant experience in marketing or a related field.
• Proficient in MS Office with advanced skills in Excel, PowerPoint, and Word.
• Proficiency in SAP software is an advantage.
• Excellent time management skills, ability to meet deadlines, and strong attention to detail.
• Good team player with the ability to work independently and collaboratively as needed.

This role offers a unique opportunity to join a dynamic team and contribute to the success of our organization. If you are a motivated and experienced marketer looking for a new challenge, we encourage you to apply.

We are a leading company in the industry, dedicated to delivering high-quality products and services to our customers. Our mission is to provide innovative solutions that exceed customer expectations.

We are seeking a highly skilled Public Relations Manager to join our team in Singapore. The ideal candidate will be responsible for leading marketing campaigns and promoting our brand through various social media channels.

• Develop and execute comprehensive marketing strategies to enhance visibility and engagement.
• Oversee daily operations across multiple departments to ensure seamless customer experiences.
• Lead the recruitment, training, and performance management of staff members to maintain high standards of service quality.
• Monitor sales data and implement effective cost control measures to optimize business efficiency.
• Ensure compliance with health and safety regulations to protect employees and customers.
• Cultivate partnerships and initiatives to attract visitors and drive business growth.

• Relevant experience in hospitality, food and beverage, or entertainment management is essential.
• Strong leadership, communication, and organizational skills are necessary to effectively manage teams and prioritize tasks.
• The ability to work in a fast-paced environment with flexibility to adapt to changing circumstances is required.
• Flexibility to work 6 days per week, including weekends and public holidays, if needed.
• Knowledge of marketing platforms and event coordination is advantageous but not mandatory.
• Able to establish connections with overseas markets to expand business opportunities.

• Competitive remuneration package.
• Flexible working arrangements, with a standard 5-day workweek and occasional additional days as required.
• 14 days of annual leave to recharge and relax.
• Opportunity to lead a passionate team and grow within the hospitality industry with diverse challenges and experiences.

We are seeking a highly motivated and experienced Senior Digital Marketing Specialist to lead our online presence across various platforms.

• The successful candidate will be responsible for developing and executing comprehensive digital marketing campaigns to engage target audiences, manage social media presence, create content, and engage with followers.
• Additionally, the specialist will design visual content, collaborate with internal teams for brand consistency, build relationships with influencers and KOLs to expand campaign reach, and organize events, maintain Google Business Reviews, and update website content.

• A degree in Marketing, Communications, Graphic Design, or related field is required. The ideal candidate should have a minimum of 2 years of experience in digital marketing and social media.
• A portfolio showcasing video content creation is preferred. Familiarity with influencer/KOL outreach strategies and relevant tools is also essential.

Dedicated professionals with a passion for digital marketing will thrive in this role. If you are driven to succeed and possess excellent communication skills, we encourage you to apply.

Public Relations Manager

We are seeking a highly skilled Public Relations Manager to join our team in Singapore. The ideal candidate will be responsible for leading marketing campaigns and promoting our brand through various social media channels.

• Develop and execute comprehensive marketing strategies to enhance visibility and engagement.
• Oversee daily operations across multiple departments to ensure seamless customer experiences.
• Lead the recruitment, training, and performance management of staff members to maintain high standards of service quality.
• Monitor sales data and implement effective cost control measures to optimize business efficiency.
• Ensure compliance with health and safety regulations to protect employees and customers.
• Cultivate partnerships and initiatives to attract visitors and drive business growth.

Requirements:

• Relevant experience in hospitality, food and beverage, or entertainment management is essential.
• Strong leadership, communication, and organizational skills are necessary to effectively manage teams and prioritize tasks.
• The ability to work in a fast-paced environment with flexibility to adapt to changing circumstances is required.
• Flexibility to work 6 days per week, including weekends and public holidays, if needed.
• Knowledge of marketing platforms and event coordination is advantageous but not mandatory.
• Able to establish connections with overseas markets to expand business opportunities.

Benefits:

• Competitive remuneration package.
• Flexible working arrangements, with a standard 5-day workweek and occasional additional days as required.
• 14 days of annual leave to recharge and relax.
• Opportunity to lead a passionate team and grow within the hospitality industry with diverse challenges and experiences.