864 Strategic Leadership jobs in Singapore
Strategic Leadership Role
Posted today
Job Viewed
Job Description
Senior Executive Job Summary
- We are seeking a Strategic Leader to support senior staff in preparing corporate reports and presentation materials.
- The ideal candidate will coordinate schedules, logistics, and communications for corporate meetings, conferences, and events.
- This role requires liaising with internal departments to collect required information and ensure documents are accurate and consistent.
- The successful candidate will handle ad-hoc administrative tasks and information requests as directed by senior staff.
- Accuracy, attention to detail, and compliance with reporting standards in all documentation are essential.
- Preparation of corporate meetings and conferences involves coordinating, preparing, and consolidating presentation material for Board of Directors meetings.
- Liaising with relevant departments is crucial to gather required information, review content, and ensure alignment with corporate strategy and governance standards.
- Coordination of internal reporting includes preparing and consolidating monthly business reports, ensuring accuracy, clarity, and timely submission.
- This role also involves managing and responding to ad-hoc information requests and research assignments from headquarters, working cross-functionally with internal departments.
- International conference participation coordination includes consolidating and coordinating all aspects, including hotel and flight arrangements, meeting schedules, and liaison with internal and external counterparts.
Strategic Financial Leadership Position
Posted today
Job Viewed
Job Description
As a seasoned financial leader, you will play a crucial role in developing and implementing internal financial controls and policies. You will be responsible for monitoring accounting data to ensure accurate financial reporting and leading audit processes.
Key Responsibilities:- Develop and maintain internal financial controls and policies that align with industry best practices.
- Monitor and analyze accounting data to identify trends and areas for improvement, ensuring accurate financial reporting.
- Lead and coordinate external and internal audit processes, providing recommendations for process enhancements.
- Ensure adherence to local financial regulations, tax laws, and accounting standards, mitigating potential risks and opportunities.
- Postgraduate degree in Accounting, Finance, or a related field.
- Minimum 5 years of relevant experience in accounting or finance, preferably in a leadership capacity.
- Proficient in using accounting software to drive financial analysis and decision-making.
- Experience in handling the full set of accounts and leading month-end closing processes.
Strategic Product Leadership Role
Posted today
Job Viewed
Job Description
This critical role involves supporting a large existing user base and enabling the commercial team to address new markets and applications.
Main Responsibilities:- Manage a portfolio of human genotyping array products to ensure alignment with market trends and customer needs.
- Develop marketing strategies and materials for specific applications, setting product specifications to drive business growth.
- Establish and maintain successful relationships with key customers to foster long-term partnerships.
- Collaborate with sales and marketing groups to develop product messaging that resonates with target audiences.
The ideal candidate possesses strong analytical skills, a basic understanding of business and corporate finance concepts, sales or customer-facing experience, and excellent communication and team management skills.
Key Skills and Qualifications- Proven track record in product management with a focus on customer success.
- Strong analytical and problem-solving skills to drive business growth.
- Excellent communication and interpersonal skills to build strong relationships with customers and cross-functional teams.
- Ability to work effectively in a fast-paced environment and prioritize multiple projects simultaneously.
This role offers a unique opportunity to make a significant impact on the company's growth and success. As a senior product manager, you will have the chance to shape the product roadmap, develop strategic partnerships, and drive business results.
Business Strategy
Posted today
Job Viewed
Job Description
Business Strategy & Operations Manager
(Early-Stage Exploration)
Job Title
Operations Manager (Early-Stage Business Exploration) About the Role
We are an early-stage startup building a local lifestyle & UGC platform in Singapore. We are looking for an Operations Manager who can combine strategic business analysis with hands- on execution. You will play a critical role in shaping the direction of our business, validating feasibility, and driving initial traction across new verticals and core operations.
Responsibilities Business Analysis
•Conduct market research, competitor benchmarking, and user interviews to evaluate new
verticals.
•Build financial and operational models (TAM/SAM/SOM, unit economics, ROI) to assess feasibility and scalability.
•Translate insights into go-to-market strategies for new verticals (e.g., delivery services, merchant partnerships, UGC campaigns).
•Provide regular business reviews and recommendations on whether to expand, pivot, or sunset initiatives.
New Business Development
•Identify high-potential opportunities through research, surveys, and pilot testing.
•Design and launch MVPs for new services/features, and iterate based on early feedback and traction.
•Establish partnerships with local merchants, community hubs, and chain brands to drive adoption.
Strategic & Operational Execution
•Translate strategic priorities into actionable roadmaps with clear milestones.
•Build and manage supply-demand operations during the cold start phase, including rider recruitment, merchant onboarding, and user acquisition.
•Design and run growth experiments (referral programs, incentive campaigns, co-branded activities) to validate product-market fit.
•Collaborate with product and tech teams, providing feedback from users and market insights to guide product iterations.
•Track and analyze key metrics (orders, retention, engagement, fulfillment rate) to refine strategy and operations.
UGC Content Ecosystem
• Develop strategies for creator recruitment, incentives, and retention to boost content supply
and user engagement.
• Collaborate with product and tech teams to optimize content distribution and
recommendation mechanisms.
• Run UGC campaigns (topics, referral programs, incentives) to drive participation and growth.
Requirements
• 3+ years of experience in internet operations, consulting, VC research, or early-stage startups.
• Strong background in market research and business analysis; able to synthesize insights into
strategic direction.
• Hands-on experience in 0-to-1 operations, ideally in UGC platforms or O2O/on-demand
services.
• Proficiency in data analysis tools (Excel, SQL, or equivalents).
• Comfortable operating in a fast-paced, resource-constrained startup environment.
• Bilingual in English and Chinese preferred.
We Offer
• Opportunity to shape strategic decisions in a fast-growing startup.
• Flat, collaborative culture with high ownership.
• Competitive salary and performance-based incentives.
Business Strategy
Posted today
Job Viewed
Job Description
Business Strategy & Operations Manager
(Early-Stage Exploration)
Job Title
Operations Manager (Early-Stage Business Exploration) About the Role
We are an early-stage startup building a local lifestyle & UGC platform in Singapore. We are looking for an Operations Manager who can combine strategic business analysis with hands- on execution. You will play a critical role in shaping the direction of our business, validating feasibility, and driving initial traction across new verticals and core operations.
Responsibilities Business Analysis
•Conduct market research, competitor benchmarking, and user interviews to evaluate new
verticals.
•Build financial and operational models (TAM/SAM/SOM, unit economics, ROI) to assess feasibility and scalability.
•Translate insights into go-to-market strategies for new verticals (e.g., delivery services, merchant partnerships, UGC campaigns).
•Provide regular business reviews and recommendations on whether to expand, pivot, or sunset initiatives.
New Business Development
•Identify high-potential opportunities through research, surveys, and pilot testing.
•Design and launch MVPs for new services/features, and iterate based on early feedback and traction.
•Establish partnerships with local merchants, community hubs, and chain brands to drive adoption.
Strategic & Operational Execution
•Translate strategic priorities into actionable roadmaps with clear milestones.
•Build and manage supply-demand operations during the cold start phase, including rider recruitment, merchant onboarding, and user acquisition.
•Design and run growth experiments (referral programs, incentive campaigns, co-branded activities) to validate product-market fit.
•Collaborate with product and tech teams, providing feedback from users and market insights to guide product iterations.
•Track and analyze key metrics (orders, retention, engagement, fulfillment rate) to refine strategy and operations.
UGC Content Ecosystem
• Develop strategies for creator recruitment, incentives, and retention to boost content supply
and user engagement.
• Collaborate with product and tech teams to optimize content distribution and
recommendation mechanisms.
• Run UGC campaigns (topics, referral programs, incentives) to drive participation and growth.
Requirements
• 3+ years of experience in internet operations, consulting, VC research, or early-stage startups.
• Strong background in market research and business analysis; able to synthesize insights into
strategic direction.
• Hands-on experience in 0-to-1 operations, ideally in UGC platforms or O2O/on-demand
services.
• Proficiency in data analysis tools (Excel, SQL, or equivalents).
• Comfortable operating in a fast-paced, resource-constrained startup environment.
• Bilingual in English and Chinese preferred.
We Offer
• Opportunity to shape strategic decisions in a fast-growing startup.
• Flat, collaborative culture with high ownership.
• Competitive salary and performance-based incentives.
Business Strategy
Posted today
Job Viewed
Job Description
Luminous Path is a lifestyle and consulting brand that bridges traditional metaphysical wisdom — including Feng Shui, Bazi, and energy harmony — with modern living through thoughtfully designed products, crystals, and advisory services.
We are seeking an experienced Business Strategy & Operations Director to lead strategic growth, operational excellence, and regional expansion. The role requires a balance of strategic planning, operational management, and cultural literacy — ideal for professionals who combine business discipline with creative insight.
Key Responsibilities- Lead business strategy, development, and financial planning across consulting and retail divisions.
- Oversee day-to-day operations, process optimization, and team performance.
- Manage sourcing, inventory, and quality control for Feng Shui and lifestyle products.
- Translate traditional frameworks (Feng Shui, Bazi) into structured, client-ready consulting and retail models.
- Build partnerships with regional distributors and collaborate on new market opportunities.
- Ensure brand communication and client engagement meet modern business standards.
- Represent Luminous Path at industry events and strategic partnerships.
Strong in business operations, retail systems, analytics, and process improvement.
Able to implement structured workflows and performance dashboards (ERP/CRM experience advantageous).
Proven record in strategic leadership, brand or business growth, and multi-market management.
Capable of linking commercial goals with creative or lifestyle-focused services.
Excellent leadership, communication, and interpersonal skills.
High cultural sensitivity and ability to align diverse teams.
Strategic mindset with professionalism and emotional intelligence.
Background in consulting, lifestyle, wellness, fengshui, or metaphysical retail sectors preferred.
Understanding of brand positioning and product storytelling within premium markets.
Experience engaging clients and partners across Singapore, Malaysia, and Greater China.
Proficiency in English and Mandarin required for effective communication with regional stakeholders and reviewing Mandarin-language materials.
Bachelor's degree in Business, Management, or related field (or equivalent professional experience).
Postgraduate qualifications or relevant certifications (e.g., business strategy, operations, retail management) advantageous.
Executive, Business Strategy
Posted today
Job Viewed
Job Description
At DreamUs Group, our mission is to create profound happiness for children and families. We believe in the magical power of play to spark creativity, build confidence, and bring people together.
Our pride lies in offerng high-quality, themed indoor activity centers that foster lasting memories among loved ones. Each of our indoor playgrounds is uniquely designed to delight both the young and the young at heart.
As a leading provider of experience-based play facilities in Singapore, we deliver exceptional interactive play experiences through:
- SuperPark at Suntec City Mall
- Pororo Park Singapore at Marina Square
- Tayo Station at Downtown East
Job Responsbilities
1. Merchandising, Membership & Ticketing Strategy
- Collaborate with the Manager to conceptualize and implement sales strategies and promotions to drive membership sign-ups, ticketing revenue, and merchandise sales.
- Propose and test campaign-based initiatives, cross-selling, and bundling packages based on data insights.
- Work closely with both park operations and marketing teams to execute strategies.
2. CRM System Management
- Serve as the digital system owner of the CRM across all parks.
- Perform patching and syncing of membership data across parks where systems are not automatically integrated.
- Troubleshoot system-related issues and liaise with external vendors or internal tech support if needed.
3. Data Procurement & Management
- Pull data reports based on varying filters (e.g., membership type, month, age) for internal stakeholders.
- Prepare segmented lists for electronic direct mailers (EDMs), customer engagement, and marketing analytics.
- Ensure data integrity and compliance with data privacy standards.
4. Membership Sales Support
- Work closely with the membership sales team to review and align product offerings, sales pitch, and promotional messaging.
- Monitor membership performance trends and support the frontliners with updated information.
5. Team Support & Timesheet Management
- Oversee timesheet submissions for membership sales teams (both permanent and ad-hoc staff).
- Provide general administrative and operational support to the membership sales team as needed.
6. Campaign & Marketing Support
- Coordinate with the marketing team to provide data support for ongoing or upcoming campaigns.
- Assist in tracking campaign performance related to sales, memberships, or customer acquisition.
7. Perform additional tasks or responsibilities as assigned to support business and operational needs.
Job Requirements
- Undertake any other tasks or projects assigned in relation to sales operations or cross-functional campaigns.
- Diploma or Degree in Business, Marketing, Data Analytics, or a related field.
- Minimum 1–2 years of relevant experience in sales operations, CRM management, or membership program coordination.
- Familiarity with CRM systems (e.g., Roller) and data segmentation tools is preferred.
- Proficient in Microsoft Excel and comfortable handling large datasets for filtering, analysis, and reporting.
- Strong coordination skills with the ability to work across departments (sales, marketing, operations).
- Detail-oriented with strong organizational and time management skills.
- Ability to multitask and manage competing priorities in a dynamic environment.
- Good communication and interpersonal skills to liaise with internal teams and external partners.
- Proactive, solution-oriented, and willing to take ownership of assigned tasks.
- Comfortable with a mix of desk work (data/system handling) and on-ground team support.
Job Types: Full-time, Permanent
Pay: $3, $3,400.00 per month
Benefits:
- Employee discount
- Professional development
Work Location: In person
Be The First To Know
About the latest Strategic leadership Jobs in Singapore !
AVP, Business Strategy
Posted today
Job Viewed
Job Description
GIC is one of the world's largest sovereign wealth funds. With over 2,000 employees across 11 locations around the world, we invest in more than 40 countries globally across asset classes and businesses. Working at GIC gives you exposure to an extraordinary network of the world's industry leaders. As a leading global long-term investor, we Work at the Point of Impact for Singapore's financial future, and the communities we invest in worldwide.
Business Strategy & Management
The Business Strategy & Management (BSM) team is responsible for shaping the department's long-term strategic vision, managing day-to-day operations, and ensuring the effective implementation of strategies. Working closely with the Department Director, the team charts the strategic roadmap to ensure alignment with enterprise priorities and plays a key role in managing day-to-day operations such as performance tracking, governance, communications, and the roll out of enterprise initiatives.
What impact can you make in this role?
We are seeking an AVP to join the Business Strategy & Management team. This role is crucial in maintaining smooth continuity of business and operations in alignment with the department's strategic goals. The Business Manager will support business management, core administration, and operational functions, while assisting in coordinating strategy implementation, initiatives execution, and strategic communications. You will also partner the Data Science and Innovations Division on AI Product Strategy, Communications, and Cross-Functional Initiatives.
This role is ideal for a fast learner and strong communicator who is highly organized, proactive, and eager to develop exposure to business management, strategy, and AI within a leading global investment organization.
What will you do as a AVP, Business Strategy & Management?
Business Management & Operations
- Develop and operationalize enterprise and departmental policies and frameworks to enhance team and departmental performance.
- Support and manage the annual business planning, budgeting cycles, and operational reviews, including headcount planning, reporting, and resource management.
- Support governance routines such as leadership meetings, departmental updates, and tracking of action items.
- Provide administrative and operational support to ensure smooth day-to-day running of the department.
- Handle ad hoc business requests and ensure timely delivery in alignment with departmental priorities.
Strategy Support and Implementation
- Understand the strategic agenda and priorities of the business; develop and drive implementation of new programs and/or workflow processes to deliver operational synergies and achieve the department's strategic outcomes.
- Participate in strategic projects spanning both business management and AI product management, coordinating cross-functional initiatives.
- Collaborate with Team Leads to formulate and implement team-level strategies and plans to drive efficiency and performance.
- Assist in translating enterprise and/or enterprise-level strategies into team and/or business-specific implementation plans.
- Partner with cross-functional teams within and across departments (e.g., AI Product Managers, Data Scientists, AI Project Managers) to coordinate communication and execution.
Communications & Stakeholder Engagement
- Draft clear, structured communication materials including updates, newsletters, and meeting notes.
- Support preparation of presentations, management papers, and communications for senior stakeholders.
- Help translate technical and strategic topics (including AI and data initiatives) into simple, actionable messages for our investment and business professionals.
- Build positive working relationships across teams and ensure effective coordination of information flow.
What Success Looks Like:
- Department operations (budget, reporting, governance routines) are running smoothly and predictably with improved efficiency.
- Leadership meetings and departmental communications are well-prepared, timely, and clearly structured.
- Business planning, budget tracking, and operational metrics are accurately maintained and provide useful insights for decision-making.
- The Business Manager is recognized as a reliable, proactive partner who learns quickly, communicates clearly, and enables the department to function more effectively.
What makes you a successful candidate?
• A degree in Business, Finance, or related fields, with 3-5 years of relevant experience in business management, operations, or consulting (financial services experience is advantageous).
• Strong organizational and project management skills; detail-oriented with a structured approach to execution.
• Ability to think and plan strategically, make well-informed decisions grounded in fact, and to apply sound judgment at all times.
• Excellent written and verbal communication skills; ability to prepare clear reports, presentations, and updates.
• Proficient in MS Office applications (MS Word, Excel, PowerPoint, SharePoint)
• Robust data handling and analytical skills; comfortable with Excel, reporting tools, and synthesizing information into insights.
• Willingness and potential to learn quickly, adapt to new situations, and grow in responsibility over time.
• Strong team player with good interpersonal, communication and problem-solving skills that will help drive impactful results.
• Interest in data, AI, and digital transformation topics is favorable but not required — curiosity and openness to learn are key.
Work at the Point of Impact
We need to be forward-looking to attract the right people to help us become the Leading Global Long-term Investor. Join our ambitious, agile, and diverse teams - be empowered to push boundaries and pursue innovative ideas, share your views, and be heard. Be anchored on our PRIME Values: Prudence, Respect, Integrity, Merit and Excellence, which guides us in how we make our day-to-day decisions. We strive to inspire. To make an impact.
Flexibility at GIC
At GIC, our offices are vibrant hubs for ideation, professional growth, and interpersonal connection. At the same time, we believe that flexibility allows us to do our best work and be our best selves. Thus, our teams come into the office four days per week to harness the benefits of in-person collaboration, but have the flexibility to choose which days they work from home and adjust this arrangement as situational needs arise.
We are an equal opportunity employer
GIC is an equal opportunity employer, and we value diversity. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Learn more about our Investment Insights Group Department here:
*Our PRIME Values *
GIC is a values driven organization. GIC's PRIME Values act as our compass, enabling us to fulfil our fundamental purpose and objectives. It is the foundational bedrock which governs our behaviors, our decision making, and our focus. It informs both our long-term strategy as a firm, and the way we relate to our Client, business partners and employees. PRIME stands for Prudence, Respect, Integrity, Merit and Excellence.
Business Strategy Consultant
Posted today
Job Viewed
Job Description
Finepic is a leading business financing consultancy that helps entrepreneurs and SMEs access the funds they need to grow, expand, and succeed. Recognized with the Golden Bull Award, we're proud of our track record in empowering business owners to achieve their goals.
At Finepic, we believe in performance, independence, and unlimited potential. Our team is made up of ambitious, business-minded professionals who thrive on results — not routines. If you're driven, disciplined, and ready to take control of your income, Finepic is where you can build your own success story.
The Opportunity
We're hiring Business Strategy Consultants — individuals who think and act like entrepreneurs.
If you've got the discipline of a self-starter, the hunger of a closer, and the desire to build lasting client relationships, this is your chance to shine.
This role isn't just about selling — it's about building partnerships. You'll be trained to play both the hunter and farmer role:
hunt new opportunities, close deals, and nurture long-term relationships that bring recurring income every time your clients need financing again.
There's no income cap — the more effort you put in, the more you earn.
It's a numbers' game, and your hard work directly determines your rewards.
What You'll Do
- Connect with SME business owners to understand their financing and expansion needs.
- Provide tailored business funding and investor-matching solutions.
- Hunt for new leads and sales prospects — and convert them into long-term clients.
- Maintain strong relationships with existing clients for repeat business opportunities.
- Manage your own schedule and client portfolio with independence and flexibility.
What We're Looking For
- Money-driven, ambitious, and self-motivated individuals who love challenges.
- Disciplined and independent, able to thrive without constant supervision.
- Confident communicator with an interest in business and relationship-building.
- Experience in sales, interior design, real estate, insurance, or business consulting is a plus.
- Fresh graduates with an entrepreneurial mindset are welcome to apply.
Requirements
- No experience needed — we welcome both fresh and experienced candidates. Comprehensive training and mentorship will be provided.
- Driven, motivated, and results-oriented individuals preferred. We nurture a growth culture, developing new-to-industry hires into confident, high-performing consultants.
- Proficient in English (additional languages are an advantage when engaging diverse SME owners, directors, and shareholders).
- Strong interpersonal and communication skills — or a genuine interest in developing them.
- Singaporeans and Permanent Residents are preferred.
What You'll Get
- Unlimited Commission — earn SGD5,000 – SGD20,000/month, depending on your effort and performance.
- Hybrid Sales Model — be trained as both a hunter and farmer for recurring income.
- Entrepreneurial Freedom — manage your own clients and work style.
- Award-Winning Company — build your career with a recognized Golden Bull Award winner.
- Ongoing Training & Mentorship — continuous skill development and growth support.
If You're Ready to Earn What You Deserve.
Join Finepic and take charge of your financial future.
Here, your income is in your hands — the effort you put in is the reward you'll take home.
Apply now and let's have a chat.
Requirements:- No experience needed — we welcome both fresh and experienced candidates. Comprehensive training and mentorship will be provided.
- Driven, motivated, and results-oriented individuals preferred. We nurture a growth culture, developing new-to-industry hires into confident, high-performing consultants.
- Proficient in English (additional languages are an advantage when engaging diverse SME owners, directors, and shareholders).
- Strong interpersonal and communication skills — or a genuine interest in developing them.
- Singaporeans and Permanent Residents are preferred.
Business Strategy Analyst
Posted today
Job Viewed
Job Description
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
Why Join
Do you thrive on solving complex problems and shaping the future of banking? As a Business Strategy Analyst at OCBC, you'll be at the heart of driving impactful change within our Global Commercial Banking division. You'll leverage data, insights, and collaboration to refine business plans and help our SME customers thrive – all while building a rewarding career with Singapore's longest-established bank.
How you succeed
You will succeed by combining strong analytical skills with a deep understanding of our customers' needs. You'll articulate complex business challenges with clarity and precision, using data to inform strategic recommendations. Building strong relationships with stakeholders across various teams will be crucial to driving alignment and achieving impactful results.
What you do
- Deepen relationships with existing customer base through upsell and cross-sell via omni-channel, high and low touch communications
- Conduct data analysis to identify sub-segments and data triggers to push out relevant offer
- Partner with product and sales teams to co-create relevant banking solutions (e.g., loans, trade finance, digital tools) for SMEs.
- Collaborate with marketing and data analytics teams to design targeted campaigns and journeys.
- Strong focus on the customer journey in designing engagement plans
- Participate in ideation and design for digital cross-sell journeys
- Support Business Strategy Manager in business planning and management reporting.
Who you work with
Global Commercial Banking serves the entire spectrum of customer segments. From large corporations to government entities. And half of all SMEs in Singapore. To help them achieve their potential, we offer simple, convenient, innovative solutions that take care of everything. From cash management to trade finance. It's all about finding and growing opportunity. For customers. Our people. And for you.
Who you are
- A bachelor's degree in business, Finance, Accounting, Economics, Marketing or a related quantitative field.
- 2-4 years of experience as product manager, business analyst, or a related analytical role. in SME banking, digital banks, fintech or e-commerce.
- Strong technical skills in data analysis (e.g., Excel, VBA, Data visualization tools).
- Proven ability to articulate complex business problems using data and information.
- Excellent communication, interpersonal, and stakeholder management skills.
- Demonstrated curiosity about current tech advancements across various spaces (banking, fintech, e-commerce, social media).
- A customer-centric mindset with a passion for driving SME success
- Experience in campaign management for SME banking would be added advantage
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.