736 Social Media Specialist jobs in Singapore
Social Media Specialist/ Senior Social Media Specialist, SG
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Senior Social Media Specialist, SG
role at
Trip.com Group
Join to apply for the
Senior Social Media Specialist, SG
role at
Trip.com Group
About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
In this Role, you’ll get to:
- Develop and implement strategies to grow Trip.com's social media presence and follower base across various channels.
- Identify key strategies and launch initiatives aimed at boosting channel performance and increasing market share.
- Create compelling content and execute marketing campaigns to drive follower growth, continuously reviewing and optimizing strategies for improvement.
- Set measurable goals to increase social media followers and channel subscribers, and consistently meet or exceed targets.
- Lead lead-generation campaigns to support new user acquisition and drive business growth.
- Monitor content delivery, proactively troubleshooting any issues before, during, or after campaign/project launches.
- Analyze and report on channel performance, offering insightful recommendations to enhance strategy and optimize product resources.
- Conduct market and competitive research to identify trends, opportunities, potential partners, and emerging strategies to maintain a competitive edge.
- Assist with cross-market operational duties as needed.
- Collaborate effectively with product teams, design teams, and HQ teams for seamless execution of initiatives.
- Work closely with Trip.com's global offices to align on marketing and merchandising campaigns.
What you'll Need to Succeed:
- At least 3 years of experience in social media management, particularly in community building and daily operations on platforms like Facebook, Instagram, Telegram Channel, and TikTok.
- Strong content creation skills, with a preference for experience in short-form video and graphic design.
- Knowledge of the travel industry and prior managerial experience is a plus.
- A proactive, can-do attitude with a keen interest in learning new global OTA strategies.
- Understanding of travel products and how to tailor offerings to meet the preferences and behaviours of the target market.
- Experience with marketing automation tools, CRM platforms, and graphic design is advantageous.
- Proficiency in English (both written and spoken) is required. Knowledge of Mandarin is a plus.
- Willingness to travel for business purposes.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Find out more job opportunities at
Have a good trip, and see you soon!
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Marketing
Industries IT Services and IT Consulting, Technology, Information and Internet, and Travel Arrangements
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Social Media Specialist
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"If you're always trying to be normal, you will never know how amazing you can be" – Maya Angelou
Do you love going on YouTube, Instagram or Facebook? Do you have a passion and flair in social media marketing? Unleash your Creativity with us
WHO ARE WE LOOKING FOR?
Individuals who are Imaginative, Innovative and Dares to Propose and Try NEW IDEAS
We welcome you to be onboard our digital marketing and social media team
YOUR RESPONSIBILITIES:
· Digital Marketing
· Video Editing
· Graphic Design
· Web Design
· Social Media Management
· Content Creation (Planning story board for video shoots and social media posts)
· Ensuring regular and consistent postings of articles
· Ad-hoc duties
OUR REQUIREMENTS:
· Minimum Qualifications: Local Diploma or Degre
· Experienced web design, video editing and photoshop skills
· Up to date on multiple social media platforms (Instagram, Facebook, YouTube etc)
· Strong written and oral communication skills
· Prior experience in Public Relations/Marketing will be an added advantage
WHY BE PART OF US?
· An Open, Fun & Creative working environment
· Potential career progression
· Performance based increment/rewards
· Annual overseas trip
· Gaining valuable insights and experience of the financial industry
Apply Now Short listed individuals will be contacted
Job Types: Full-time, Permanent
Pay: Up to $18.00 per hour
Benefits:
- Professional development
Work Location: In person
Social Media Specialist
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Job Purpose
The Social Media Associate supports Valvoline Global Operations' social media presence by executing day-to-day content publishing, community engagement, and performance monitoring. Working closely with the Global Social Media Manager, this role helps maintain brand consistency, strengthen community connections, and deliver compelling online experiences across global platforms. The Social Media Associate will be hands-on in content scheduling, community responses, and analytics tracking—ensuring that Valvoline's social presence is active, engaging, and aligned with global brand standards.
How You Make an Impact (Job Accountabilities)
- Content Execution & Scheduling
a. Publish approved content across Valvoline-owned social channels (e.g., Facebook, Instagram, LinkedIn, TikTok, YouTube, WeChat, Weibo) according to the global content calendar.
b. Ensure captions, hashtags, and creative assets are uploaded accurately and on time.
- Community Engagement
a. Monitor and respond to community interactions, comments, and direct messages within established SLAs.
- Track/flag positive or negative trends, including escalation of potential issues, risks, or sensitive comments to the Global Social Media Manager and relevant stakeholdersPlatform Monitoring & Insights
a. Use Sprout Social (and other relevant tools) to track engagement, follower growth, and post-performance.
b. Assist in compiling weekly and monthly performance reports with key highlights and actionable recommendations
- Collaboration & Coordination
a. Partner with global and regional marketing teams, agency partners, and other internal stakeholders to ensure smooth content rollout.
b. Support localization of global content to suit APAC market nuances while maintaining brand integrity.
- Brand Governance
a. Ensure all published content meets Valvoline's brand, tone, and compliance standards.
b. Help maintain the social media community management playbook and contribute to updates when needed.
What You Bring to the Role (Job Qualifications / Education / Skills / Requirements / Capabilities)
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 1–3 years of experience in social media marketing, preferably in a corporate or agency setting.
- Proficiency in social media management tools (Sprout Social, Hootsuite, or similar).
- Strong writing, editing, and interpersonal communication skills.
- Basic understanding of social media analytics and reporting.
- High attention to detail, with the ability to multitask and meet deadlines.
- Familiarity with APAC social trends and platforms is a plus (e.g., WeChat, Weibo, TikTok).
Competencies Desired
- Passion for social media and awareness of platform best practices.
- Quick learner with a proactive, problem-solving mindset.
- Comfortable in a fast-paced, deadline-driven environment.
- Team player who collaborates effectively across functions and geographies.
- Adaptability to cultural differences and working across multiple timezones
Working Conditions / Physical Requirements / Travel Requirements
- Based in Singapore and office 3 days a week.
- May require occasional travel (approximately 10%).
Social Media Specialist
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Role Description
This is a full-time remote role for a Social Media Specialist. The Social Media Specialist will be responsible for creating and managing social media content, developing and implementing social media strategies, and executing social media marketing campaigns. This role also involves monitoring and analyzing social media metrics, engaging with online communities, and collaborating with the marketing team to ensure alignment with overall digital marketing strategies.
Qualifications
- Skills in Social Media Marketing, Social Media Content Creation
- Digital Marketing and Marketing expertise
- Strong Communication skills
- Experience with analyzing social media metrics and KPIs
- Ability to work independently and remotely
- Familiarity with social media management tools and analytics platforms
- Bachelor's degree in Marketing, Communications, or a related field is preferred
Social Media Specialist
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We're looking for a highly creative Social Media Specialist with strong filmmaking and videography skills to join our team. This is a unique role for someone passionate about visual storytelling and creating compelling, short-form video content for social media.
The ideal candidate has a deep understanding of social media trends and a proven ability to produce high-quality, engaging content from concept to final edit. You'll be working across multiple client accounts, so the ability to adapt to different brand voices and aesthetics is a must.
Responsibilities:- Conceptualize and create content: Develop innovative and creative video concepts for a variety of social media platforms, including TikTok, Instagram Reels, YouTube Shorts, and more.
- Film and shoot: Use professional-grade equipment to film high-quality video and capture engaging photos.
- Edit content: Edit raw footage into polished, shareable videos, adding music, graphics, and effects.
- Stay current: Keep up with the latest social media trends, platform updates, and content best practices.
- Collaborate: Work closely with the social media and marketing teams to ensure content aligns with client strategies and goals.
- Creative portfolio: A strong portfolio demonstrating your skills in filmmaking and videography, specifically for social media. Please include examples of short-form video content.
- Technical expertise: Proficiency with camera equipment and editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Capcut).
- Experience: Previous experience working on social media campaigns, either as a freelancer or as part of an agency or in-house team.
- Storytelling: An excellent eye for detail and a knack for visual storytelling.
- Adaptability: The ability to manage multiple projects and adapt to different client needs and brand guidelines.
Social Media Specialist
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We are seeking a creative and enthusiastic Social Media Specialist to join our vibrant team. The ideal candidate will manage our social media platforms, develop engaging content, and implement strategies to grow our online presence. If you are passionate about storytelling and digital trends, this role is for you.
Key Responsibilities:
Social Media Management
- Oversee and manage company social media platforms such as Facebook, Instagram, LinkedIn, and others
- Plan, schedule, and post content to engage the target audience and enhance brand visibility
Content Creation
- Develop and curate high-quality text, image, and video content tailored to our audience
- Work with the design and marketing teams to produce engaging campaigns
Video Editing
- Edit videos for social media using tools like CapCut, Final Cut Pro, or Adobe Premiere Pro
- Ensure all video content aligns with brand guidelines and appeals to the target audience
Community Engagement
- Interact with followers by responding to comments, messages, and inquiries in a timely and professional manner
- Foster a strong online community through meaningful conversations and engagement strategies
Analytics & Reporting
- Monitor social media metrics such as engagement, reach, and follower growth
- Prepare reports and use data insights to optimise strategies and content performance
Travel Requirement
- Be willing to travel for events, on-site shoots, or client meetings as needed
Requirements:
- Diploma or higher in Marketing, Communications, Media Studies, or a related field
- Proficiency in video editing software such as CapCut, Final Cut Pro, or Adobe Premiere Pro
- Basic understanding of social media platforms and their respective audiences
- Creative thinking and strong written and verbal communication skills
- Ability to multitask and prioritise in a dynamic environment
- Previous experience (internship or freelance) in social media management is a bonus but not mandatory
- Open to occasional travel
Social Media Specialist
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We are seeking a creative, data-driven, and highly engaged Social Media Specialist to elevate our FinTech Crypto presence and connect with our audience across various social media platforms. Based in Singapore, you will be responsible for developing and executing our social media strategy, creating compelling content, fostering community engagement, and driving measurable results.
Responsibilities:
Social Media Strategy & Planning:
Develop, implement, and manage our social media strategy, aligning with overall marketing and business objectives.
- Plan and schedule compelling content across all relevant social media channels (e.g., Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Telegram, Discord, etc., specific to industry needs).
- Identify target audiences and determine how to best reach them through social media.
Content Creation & Curation:
Create, curate, and manage engaging written, visual (graphics, photos), and video content for social media platforms.
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized foreach platform.
- Collaborate with graphic designers, video editors, and content creators to produce high-quality assets.
Community Management & Engagement:
Actively monitor social media channels for mentions, comments, and messages, responding promptly and professionally.
- Foster an active and engaged online community, encouraging discussions and user-generated content.
- Identify and engage with relevant influencers, thought leaders, and community members.
- Handle online reviews and feedback (positive and negative) with professionalism.
Performance Monitoring & Analytics:
Track, analyze, and report on social media performance using relevant metrics (e.g., engagement rate, reach, impressions, click-through rates, follower growth, conversions).
- Utilize social media analytics tools to gather insights and optimize content and strategy.
- Conduct A/B testing on content and campaigns to identify best practices.
Trend & Competitive Analysis:
Stay up-to-date with the latest social media trends, tools, best practices, and algorithm changes.
- Monitor competitor social media activities and industry news to identify opportunities and threats.
Campaign Management:
Assist in planning and executing social media campaigns, contests, and promotions to achieve specific marketing goals.
- Manage social media advertising campaigns (if applicable to the role).
Cross-functional Collaboration:
Work closely with marketing, public relations, product, and customer service teams to ensure cohesive messaging and support integrated campaigns.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2 years of hands-on experience in social media management or digital marketing.
- Proven experience managing social media accounts for a brand or business, with a strong portfolio showcasing successful campaigns and engagement.
- Deep understanding of various social media platforms, their features, best practices, and analytics tools.
- Excellent written and verbal communication skills in English, with a strong ability to craft compelling and engaging copy. (Mention other languages if relevant for the target market, e.g., "Fluency in Mandarin is a strong plus.")
- Basic graphic design skills (e.g., Canva, Figma, or basic Adobe Creative Suite) for quick content creation.
- Strong analytical skills to interpret data, generate insights, and optimize performance.
- Creative mindset with an eye for compelling visuals and engaging narratives.
- Ability to work independently, prioritize tasks, and manage multiple projects in a fast-paced environment.
- Highly organized, detail-oriented, and proactive.
Preferred Qualifications (Bonus Points):
- Experience in the cryptocurrency, FinTech, or technology industry.
- Experience with video content creation and editing for social media (e.g., TikTok, Reels).
- Familiarity with social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads).
- Proven community management experience, including handling online reputation.
- Understanding of SEO principles related to social media content.
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Social Media Specialist
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About the Role
We're looking for a Social Media Specialist (Xiaohongshu, WeChat) to join our consultancy on a contract or freelance basis. This role is perfect for a digital marketer who is fluent in Mandarin Chinese and experienced in managing Xiaohongshu and/or other Chinese social media platforms.
You'll play a key role in shaping Chinese digital marketing strategies for Singapore-based lifestyle, retail and F&B brands, working closely with a collaborative team.
Key Responsibilities
1. Platform Strategy & Content Execution
- Develop and localise engaging content strategies tailored for Xiaohongshu (RED).
- Plan the creative briefing, and execute the setup of ad campaigns, including testing, targeting, and budget optimisation.
- Participate in client pitch meetings to present ideas, strategies, and platform insights when required.
2. Analytics & Optimisation
- Track and report on key metrics such as engagement rates, follower growth, and content performance.
- Analyse keyword rankings, audience behaviour, and ROI from campaigns.
- Monitor competitors and current trends to refine content strategies.
- Generate monthly reports tracking follower growth, engagement rates, and content performance across platforms.
3. Influencer & Community Engagement
- Leverage and expand existing networks of KOCs/KOLs in the lifestyle or hospitality sectors.
- Manage influencer marketing campaigns.
- Collaborate with affiliate agency partners for campaign execution and account servicing.
- Manage community interactions — respond to DMs, reviews, and comments in a timely and authentic manner.
Requirements
- 2–4 years of hands-on experience in digital marketing or social media management.
- Proven working knowledge and expertise in Xiaohongshu marketing, content creation, and localisation.
- Proficiency with backend tools (e.g., analytics and dashboards).
- Strong copywriting skills.
- Basic video editing and graphic design skills.
- Strong working proficiency in Mandarin Chinese, written and spoken, with experience using it in a professional context.
- Well-organised, resourceful, and proactive, with the ability to manage multiple client accounts simultaneously.
Why Join Us?
- Collaborative and supportive culture where everyone is on the same team.
- Work from home, with in person meetings for client presentations or team discussions when needed.
- Make a measurable impact on our clients' growth and success.
- Opportunity to take on a lead strategist role and train other strategists as we grow.
How to Apply
If this sounds like the right fit for you, please send your CV, portfolio, and relevant social media work samples to
Social Media Specialist
Posted today
Job Viewed
Job Description
We are seeking a creative and enthusiastic Social Media Specialist to join our vibrant team. The ideal candidate will manage our social media platforms, develop engaging content, and implement strategies to grow our online presence. If you are passionate about storytelling and digital trends, this role is for you.
Key Responsibilities:
Social Media Management
- Oversee and manage company social media platforms such as Facebook, Instagram, LinkedIn, and others
- Plan, schedule, and post content to engage the target audience and enhance brand visibility
Content Creation
- Develop and curate high-quality text, image, and video content tailored to our audience
- Work with the design and marketing teams to produce engaging campaigns
Video Editing
- Edit videos for social media using tools like CapCut, Final Cut Pro, or Adobe Premiere Pro
- Ensure all video content aligns with brand guidelines and appeals to the target audience
Community Engagement
- Interact with followers by responding to comments, messages, and inquiries in a timely and professional manner
- Foster a strong online community through meaningful conversations and engagement strategies
Analytics & Reporting
- Monitor social media metrics such as engagement, reach, and follower growth
- Prepare reports and use data insights to optimise strategies and content performance
Travel Requirement
- Be willing to travel for events, on-site shoots, or client meetings as needed
Requirements:
- Diploma or higher in Marketing, Communications, Media Studies, or a related field
- Proficiency in video editing software such as CapCut, Final Cut Pro, or Adobe Premiere Pro
- Basic understanding of social media platforms and their respective audiences
- Creative thinking and strong written and verbal communication skills
- Ability to multitask and prioritise in a dynamic environment
- Previous experience (internship or freelance) in social media management is a bonus but not mandatory
- Open to occasional travel
Social Media Specialist
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1、负责海外版抖音TikTok/YouTube/ins平台账号搭建和管理,内容运营和推广,完成帐号的粉丝增长、养号,提高播放量和关注等基础的运营。
2、负责短视频内容的素材收集及制作,制定运营推广方案,以及平台视频发布等工作任务
3、分析数据,不断优化内容效果,提高账号活跃度,从而提高内容的转化率;
1.Responsible for the construction and management of TikTok/YouTube/ins platform accounts, content operation and promotion, account follower growth, account maintenance, increase playback and attention, and other basic operations。
2.Responsible for the collection and production of short video content, formulating operation and promotion plans, and platform video publishing and other tasks.