1,320 Social Media Specialist jobs in Singapore

Job Title: Entry-Level Social Media Specialist
Location: Newton, Town
Job Type: Full-Time / Part-Time / Contract
Reports to: Marketing Manager / Digital Marketing Lead

We are looking for an ambitious and results-driven Entry-Level Social Media Specialist to join our team, with a primary focus on generating and nurturing leads through strategic social media efforts. This role is ideal for someone who understands how to blend creativity with performance marketing to drive measurable business outcomes. You'll play a key role in building awareness, engaging our audience, and turning followers into qualified leads.

• Plan, create, and schedule compelling content designed to drive user interest and lead conversions across platforms like LinkedIn, Facebook, Instagram, and TikTok

• Execute targeted paid and organic social media campaigns aimed at lead generation

• Collaborate with the marketing team to develop lead magnets (e.g., downloadable resources, webinars, giveaways) and promote them through social channels

• Monitor and manage inbound messages and comments, identifying and qualifying potential leads

• Track and report on key lead generation metrics such as click-through rates, conversions, and cost per lead

• A/B test different types of content, calls to action, and ad creatives to optimize performance

• Coordinate with sales or business development teams to ensure smooth handoff and follow-up with leads

• Stay informed on platform updates, lead generation strategies, and social media trends to continuously improve efforts

• Polytechnic Diploma and Equivalent

• Familiarity with social media platforms and basic understanding of lead generation strategies

• Strong copywriting skills with an eye for persuasive and action-oriented messaging

• Analytical mindset and basic knowledge of social media metrics and tools (e.g., Meta Business Suite, LinkedIn Campaign Manager)

• Excellent organizational skills and the ability to work under deadlines

• Possess sales skills to relate to our lead generation purpose

• Experience with paid social advertising (especially Meta Ads, LinkedIn Ads)

• Familiarity with CRM platforms like HubSpot, Salesforce, or similar

• Basic design skills using Canva or Adobe tools

• Sales experience will be a plus to relate to lead generation projects

Content Creator

We are looking for a skilled and enthusiastic Content Creator to join our team. As a key member of our social media team, you will be responsible for managing our online presence, creating engaging content, and collaborating with our team to develop and implement social media strategies.

• Develop and execute a comprehensive social media strategy that aligns with our brand goals and objectives.
• Create high-quality, engaging content for our social media channels, including text, images, and videos.
• Manage and schedule content across multiple social media platforms using appropriate tools and technology.
• Monitor and analyze social media metrics to inform future content decisions and optimize our social media performance.
• Collaborate with the team to brainstorm new ideas and concepts for social media content.

• Bachelor's degree in Marketing, Communications, or related field.
• 2+ years of experience in social media management and content creation.
• Strong understanding of social media platforms and their respective features and capabilities.
• Excellent writing, editing, and communication skills.
• Ability to work independently and collaboratively as part of a team.

• Opportunity to work with a dynamic and growing company.
• Chance to develop your skills and expertise in social media marketing.
• Collaborative and supportive work environment.

We're looking for a skilled Social Media Strategist to join our team.

You will be responsible for managing content, affiliates, and livestreamers to drive high-performing launches and build a cult brand.

• Create sophisticated, sensory, and silently viral short-form content across platforms such as TikTok, IG Reels, Stories, and Xiaohongshu.
• Develop original creative concepts and adapt trending formats to fit our luxury brand tone.
• Host and coordinate brand livestreams across TikTok, Shopee, and/or XHS, working with livestreamers and product hosts to align on messaging and showcase angles.
• Manage communications, product seeding, creator schedules, and affiliate dashboards for influencers and affiliates.
• Design pre-launch mystique, drop-day theatrics, and post-launch rituals to create a memorable experience for our audience.

• 1-2+ years of experience in luxury/beauty/fashion social media, preferably with fragrance or hospitality expertise.
• A curated network of affiliates and KOLs aligned with the sensibilities of understated luxury.
• Comfortable being on camera and/or directing others on camera.
• Confident working in a fast-paced, founder-led startup with luxury positioning.

The Role

Sunset Hospitality is seeking a passionate, creative, and adaptable Social Media Specialist & Content Creator to join our dynamic team. In this role, you'll play a key part in crafting and executing content strategies that bring our brand to life across social media platforms. From scripting to shooting to editing, you'll be behind the lens and in front of the trends—creating compelling short-form content that resonates with audiences in the F&B and hospitality space.

Please include a link to your portfolio with your application.

Key Responsibilities

• Develop and manage engaging, on-brand content for platforms such as Instagram, TikTok, and LinkedIn.
• Capture eye-catching visuals—food, beverages, team culture, and events included.
• Own the end-to-end content creation process: photography, videos, stories, reels, animations, and more.
• Build and update a monthly bank of visual assets to support upcoming campaigns and activations.
• Lead content shoots from creative concept and moodboarding to execution—ensuring alignment with brand tone and storytelling goals.
• Serve as the primary liaison for third-party agencies shooting at our venues.
• Adapt and format content for a variety of social media specifications.
• Collaborate with chefs and outlet managers to showcase new menus, events, and seasonal happenings.
• Partner with PR and marketing teams on influencer activations and promotional efforts.
• Keep a pulse on social media trends and propose innovative content ideas.
• Maintain a well-organized monthly content calendar.
• Engage with our online community—responding to guest messages, comments, and feedback.
• Support the execution of a unified social media strategy in line with brand objectives.

Minimum Qualifications

• Minimum 3 years of experience managing social media within the hospitality or F&B industry
• Background in lifestyle, dining, or hospitality content creation
• Deep passion for hospitality, food culture, and digital storytelling
• Solid grasp of content trends and major social platforms
• Proficient in photography, video shooting, and editing
• Strong social listening and community engagement skills
• Confident copywriter with excellent editing capabilities
• Collaborative and comfortable working cross-functionally
• Highly organized, proactive, and detail-oriented
• Degree in Marketing, Communications, or a related field—or equivalent professional experience
• Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar creative tools

This position is perfect for someone who lives and breathes social media, thrives in a creative environment, and has a genuine love for food, hospitality, and digital content. If you're eager to make an impact and grow within a global hospitality brand, we'd love to hear from you.

About Sunset Hospitality Group:

Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness and Wellness Centres. SHG operates in 87 venues in 26 countries, with a commitment to deliver authentic and diverse hospitality experiences that bring people together, all around the world.

We are seeking a creative and enthusiastic Social Media Specialist to join our vibrant team. The ideal candidate will manage our social media platforms, develop engaging content, and implement strategies to grow our online presence. If you are passionate about storytelling and digital trends, this role is for you.

Key Responsibilities:

1. Social Media Management:Oversee and manage company social media platforms such as Facebook, Instagram, LinkedIn, and others.
   
   Plan, schedule, and post content to engage the target audience and enhance brand visibility.
   
   
2. Content Creation:Develop and curate high-quality text, image, and video content tailored to our audience.
   
   Work with the design and marketing teams to produce engaging campaigns.
   
   
3. Video Editing:Edit videos for social media using tools like CapCut, Final Cut Pro, or Adobe Premiere Pro.
   
   Ensure all video content aligns with brand guidelines and appeals to the target audience.
   
   
4. Community Engagement:Interact with followers by responding to comments, messages, and inquiries in a timely and professional manner.
   
   Foster a strong online community through meaningful conversations and engagement strategies.
   
   
5. Analytics & Reporting:Monitor social media metrics such as engagement, reach, and follower growth.
   
   Prepare reports and use data insights to optimise strategies and content performance.
   
   
6. Travel Requirement:Be willing to travel for events, on-site shoots, or client meetings as needed.
   
   

Requirements:

• Diploma or higher in Marketing, Communications, Media Studies, or a related field.
• Proficiency in video editing software such as CapCut, Final Cut Pro, or Adobe Premiere Pro.
• Basic understanding of social media platforms and their respective audiences.
• Creative thinking and strong written and verbal communication skills.
• Ability to multitask and prioritise in a dynamic environment.
• Previous experience (internship or freelance) in social media management is a bonus but not mandatory.
• Open to occasional travel

As a social media specialist, you will be responsible for crafting and implementing our social media strategy to boost brand awareness and drive customer acquisition.

Our ideal candidate is a marketing or communications professional with a passion for social media and digital marketing. You will be responsible for creating engaging content for various platforms, including TikTok, Facebook, Instagram, and YouTube Shorts. Your day-to-day activities will involve collaborating with our marketing team to plan and execute campaigns and contests, monitoring and engaging with our online community, and staying up-to-date with emerging social media trends and tools.

We are looking for someone who is driven by purpose, stays curious and humble, collaborates with empathy, makes it better, and gets things going. If you are a natural storyteller with excellent written and verbal communication skills, proficient in using social media platforms and mobile-based editing software, and have a basic knowledge of social media analytics tools and techniques, then we want to hear from you!

• Create engaging and shareable contents independently for various social media platforms
• Support the implementation of our social media strategies and partner the wider marketing team to plan and execute campaigns and contests
• Monitor and engage with our online community, responding to comments and messages in a timely and professional manner
• Regularly stay up-to-date with emerging social media trends, platforms, and tools, and initiate recommendations for continuous improvement for our social media efforts
• Track, analyse, and report on social media metrics and key performance indicators (KPIs) to measure the effectiveness of our campaigns and how we can further improve our content mix

• Currently pursuing a degree/diploma in marketing, communications, or a related field
• Strong passion for social media and digital marketing
• Excellent written and verbal communication skills
• Proficient in using social media platforms such as TikTok, Facebook, Instagram, and Telegram
• Proficient in mobile-based editing software and Premier Pro
• BASIC knowledge of social media analytics tools and techniques
• Creative thinking and ability to generate engaging content independently
• Detail-oriented with strong organisational skills
• Ability to work independently and as part of a team
• Self-motivated and eager to learn
• HAVING a driver's licence is a plus

Be part of a mission-driven and values-based organisation

Achieve meaningful objectives as part of a dynamic team

An opportunity to experience an open, inclusive, and culture-first work environment

About the Role:

We are on the lookout for a creative and data-driven Social Media Specialist to level up our presence across Instagram, Facebook, X (formerly Twitter) , and selected project handles. You’ll play a key role in driving engagement, building community vibes, and boosting brand impact.

What You’ll Do:

• Run daily content and engagement across Instagram, Facebook, and X
• Manage and grow select project X handles, Discord under my company
• Build monthly content calendars and campaigns focused on maximum engagement
• Analyze performance using tools like SproutSocial, Meta Insights, X Analytics, etc.
• Track KPIs and generate crisp weekly/monthly performance reports
• Jump into trends and memes when needed—timing matters!
• Collaborate with design, campaign, and regional CM teams

What You Bring:

• 3+ years of experience in social media management (web3/tech is a plus)
• Hands-on with analytics tools, content scheduling tools (like Buffer, Hootsuite, Later)
• Solid understanding of engagement mechanics across major platforms
• Quick with content hooks, meme-friendly, and always on-brand
• Organized AF—can juggle multiple handles without dropping the ball
• Basic design or editing skills (Canva/Figma/CapCut) is a bonus

Perks:

• Work with a fast-growing global crypto brand
• Flexible hours and creative freedom
• Be part of viral campaigns and product launches

We are seeking a creative and enthusiastic Social Media Specialist to join our vibrant team. The ideal candidate will manage our social media platforms, develop engaging content, and implement strategies to grow our online presence. If you are passionate about storytelling and digital trends, this role is for you.

Key Responsibilities:

1. Social Media Management: Oversee and manage company social media platforms such as Facebook, Instagram, LinkedIn, and others.
   Plan, schedule, and post content to engage the target audience and enhance brand visibility.
   
2. Content Creation: Develop and curate high-quality text, image, and video content tailored to our audience.
   Work with the design and marketing teams to produce engaging campaigns.
   
3. Video Editing: Edit videos for social media using tools like CapCut, Final Cut Pro, or Adobe Premiere Pro.
   Ensure all video content aligns with brand guidelines and appeals to the target audience.
   
4. Community Engagement: Interact with followers by responding to comments, messages, and inquiries in a timely and professional manner.
   Foster a strong online community through meaningful conversations and engagement strategies.
   
5. Analytics & Reporting: Monitor social media metrics such as engagement, reach, and follower growth.
   Prepare reports and use data insights to optimise strategies and content performance.
   
6. Travel Requirement: Be willing to travel for events, on-site shoots, or client meetings as needed.
   

Requirements:

• Diploma or higher in Marketing, Communications, Media Studies, or a related field.
• Proficiency in video editing software such as CapCut, Final Cut Pro, or Adobe Premiere Pro.
• Basic understanding of social media platforms and their respective audiences.
• Creative thinking and strong written and verbal communication skills.
• Ability to multitask and prioritise in a dynamic environment.
• Previous experience (internship or freelance) in social media management is a bonus but not mandatory.
• Open to occasional travel

About Us

SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia.

One of our core purposes is to produce credible, balanced, and objective news and analysis, always upholding the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About Tamil Murasu

Started in 1935, Tamil Murasu is Singapore's only Tamil language newspaper. Tamil Murasu is the main information source for the Tamil-speaking Indian community with its coverage of wide-ranging news, from current affairs to local and foreign news, as well as the latest in sports and entertainment, in addition to its strong coverage on news from the Singapore Indian community and South Asia. The newspaper has established itself as a voice for the Tamil-speaking community in Singapore. It also has a robust digital presence and an active website. In addition, Tamil Murasu launched the TM App in late 2024, capturing much of its digital content, and its social media presence is strong.

Tamil Murasu is looking for a social media specialist to drive the strategy and execution of social media efforts across platforms. The candidate should be a digital native who has a passion for current affairs and understands how best to tell a story that resonates with audiences across different social media platforms. He/she should also have a proven track record of developing and implementing initiatives and campaigns.

Applicants should be on top of the latest digital trends and best practices. To be successful in this role, you should have a hands-on approach and be able to execute your long-term vision with data-driven insights as well as oversee daily operations, making decisions in a snap in a fast-paced environment. Attention to detail and an ability to multitask are also crucial as the role requires coordination between various stakeholders.

Roles & Responsibilities

• Shape and execute the social media strategy for Tamil Murasu
• Manage content needs for Tamil Murasu's website and mobile application
• Lead efforts for experimentation and packaging of original content that drives engagement across appropriate digital platforms
• Foster an environment of learning through social trends, best practices and key metrics
• Provide data-driven insights and solutions that will bolster Tamil Murasu’s online engagement
• Handle daily operations for social media
• Keep a pulse on sentiments and information that impacts the newsroom, provide analysis and reports to guide the social media strategy with proprietary data and listening tools
• Collaborate with various internal and external stakeholders on new initiatives

Job Requirements

• Minimum degree/diploma from a recognised university/polytechnic
• Minimum 2 years of relevant work experience
• Keen interest in current affairs
• Able to work in a fast-paced environment
• Passion for driving and executing projects and testing, measuring and deriving learnings
• Have a good understanding of how content can translate to various medium
• Ability to resolve conflicts and stay focused on achieving the targets
• Strong communication and project management skills
• Experience in social media data points, CMS system, Google Analytics preferred
• Effectively bilingual in English and Tamil
• Able to work weekends/public holidays