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Senior Social Media Specialist, SG
role at
Trip.com Group
Join to apply for the
Senior Social Media Specialist, SG
role at
Trip.com Group
About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
In this Role, you’ll get to:

• Develop and implement strategies to grow Trip.com's social media presence and follower base across various channels.
• Identify key strategies and launch initiatives aimed at boosting channel performance and increasing market share.
• Create compelling content and execute marketing campaigns to drive follower growth, continuously reviewing and optimizing strategies for improvement.
• Set measurable goals to increase social media followers and channel subscribers, and consistently meet or exceed targets.
• Lead lead-generation campaigns to support new user acquisition and drive business growth.
• Monitor content delivery, proactively troubleshooting any issues before, during, or after campaign/project launches.
• Analyze and report on channel performance, offering insightful recommendations to enhance strategy and optimize product resources.
• Conduct market and competitive research to identify trends, opportunities, potential partners, and emerging strategies to maintain a competitive edge.
• Assist with cross-market operational duties as needed.
• Collaborate effectively with product teams, design teams, and HQ teams for seamless execution of initiatives.
• Work closely with Trip.com's global offices to align on marketing and merchandising campaigns.

What you'll Need to Succeed:

• At least 3 years of experience in social media management, particularly in community building and daily operations on platforms like Facebook, Instagram, Telegram Channel, and TikTok.
• Strong content creation skills, with a preference for experience in short-form video and graphic design.
• Knowledge of the travel industry and prior managerial experience is a plus.
• A proactive, can-do attitude with a keen interest in learning new global OTA strategies.
• Understanding of travel products and how to tailor offerings to meet the preferences and behaviours of the target market.
• Experience with marketing automation tools, CRM platforms, and graphic design is advantageous.
• Proficiency in English (both written and spoken) is required. Knowledge of Mandarin is a plus.
• Willingness to travel for business purposes.

Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Find out more job opportunities at
Have a good trip, and see you soon!
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Marketing
Industries IT Services and IT Consulting, Technology, Information and Internet, and Travel Arrangements
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We are looking for a passionate and driven individual to join our team as a Social Media Marketing Executive. In this position, you will be responsible for developing and implementing effective social media strategies that enhance brand visibility, audience engagement, and generate valuable leads. Additionally, you will execute sales strategies and spearhead the company's sales expansion efforts.

1. Create a comprehensive social media, marketing, and strategy plan aligned with overall business objectives to drive brand awareness, customer engagement, and revenue growth.
2. Optimize social media platforms (e.g., TikTok, Facebook, Xiao Hong Shu) and Google accounts.
3. Develop social media calendars and manage budget planning.
4. Develop new growth strategies and campaigns for implementation.
5. Collaborate with the in-house design team for related designs and campaigns.
6. Plan and produce social media content such as IG posts, reels, TikTok videos, and other creatives.
7. Brainstorm ideas and create engaging content for platforms like Instagram, Facebook, TikTok, Xiao Hong Shu, and maintain website visuals.
8. Create various content types including videos, photos, animations, GIFs, and other design elements for online and offline marketing channels.
9. Define and monitor KPIs for social media campaigns, analyze data, and provide actionable insights for continuous improvement.

• Preferably residing in Singapore.
• Qualifications and experience in Communications, Media, Graphic Design, Marketing, Business, or related fields.
• Proficient in platforms like Facebook Ads, Google Ads, Google Analytics, Canva, Adobe Photoshop, etc.
• Excellent communication skills in English and Mandarin.
• Knowledge of SEO/SEM.
• Experience managing Shopee, TikTok, and Lazada shops is a plus.

• Assist in creating, curating, and scheduling engaging content for social media channels (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.)
• Monitor social media trends and competitor activities to suggest fresh ideas
• Support the social media team in daily administrative tasks
• Help analyze social media metrics and prepare reports on performance
• Engage with followers by responding to comments and messages under guidance
• Assist in social media campaigns and promotions

• Completed a degree in Marketing, Communications, Media, or related field
• Minimum 1 year of experience in social media management
• Familiarity with major social media platforms and tools (e.g., Facebook, Instagram, TikTok, YouTube, LinkedIn, X (Twitter), and Xiaohongshu etc.)
• Good communication and writing skills
• Creative mindset and willingness to learn
• Detail-oriented and organized

• 1. Language proficiency in both English & Chinese at least, other dialects will be a bonus.
• 2. Strong understanding of social media platforms including Facebook, Instagram, Tiktok.
• 3. Expressive written and verbal communication skills.
• 4. Basic editing skills and knowledge of social media tools like Canva, video editing softwares/apps
• 5. Ability to work in a fast-paced environment and meet deadlines.
• 6. Creative thinking and a passion for storytelling.
• 7. Team player who can work together with the different needs/requirements from the event producers in the company.
• 8. Able to shoot and edit with flair (Camera or Smartphone)

Job Description:

We are seeking a Marketing Executive with a passion for storytelling and attention to detail to manage our clients' social media presence across various platforms.

Responsibilities include:

• Developing and growing clients' social media accounts
• Staying up-to-date on current and emerging social media trends to ensure engaging content
• Creating monthly shoot proposals that align with brand objectives
• Attending creative shoots and bringing concepts to life
• Editing videos and photos with creativity and precision
• Publishing and scheduling posts for consistent brand presence
• Tracking performance metrics and sharing insights for improvement

Required Skills and Qualifications:

• A flair for creativity and aesthetics
• Basic to intermediate video editing skills (CapCut, Adobe Premiere Pro, or similar)
• Ability to work collaboratively in a supportive team environment

Benefits:

• A collaborative and friendly team atmosphere
• Opportunities for growth and development
• Flexible work culture

Work Environment: Hybrid

About Stacked

Stacked is Singapore's leading real estate editorial platform, known for its in-depth analysis, property reviews, and transparent commentary on the housing market. We help buyers, sellers, and investors navigate property decisions with clarity and data-backed insights — minus the sales pitch. Our content spans articles, newsletters, and social content — and now we're looking for a social media executive to turn this into bite-sized, platform-native content that reaches new audiences.

The Role

We're looking for a Social Media Executive to lead the charge on turning property insights into compelling, scroll-worthy content. This isn't a generic post-and-reply role — you'll be responsible for translating Stacked's editorial and data content into visual-first formats that educate, engage, and build trust. You'll create simple but high-impact graphics, write clean and conversational captions, and manage our presence across Instagram, TikTok, LinkedIn, and more.

What You'll Do

• Turn editorial articles and data stories into visual carousels, charts, and infographics that work on Instagram and LinkedIn.
• Manage the content calendar and posting schedule across key platforms (Instagram, TikTok, LinkedIn, Threads, etc).
• Write strong, on-brand copy that's informative without being dry — and always grounded in our editorial voice.
• Work with the editorial and research teams to translate data into bite-sized, digestible formats.
• Monitor trends, performance, and engagement, and use that data to inform future content creation.
• Reply to DMs and comments, surface relevant questions or market concerns, and foster community engagement.

What You Should Have

• 2–4 years of experience in social media, content creation, or digital marketing (media or editorial background preferred).
• Strong ability to design and generate visuals using Canva, Figma, Illustrator, or similar.
• A good eye for typography, layout, and visual hierarchy.
• Solid understanding of what performs on different platforms — especially short-form video and data-led visuals.
• Strong writing skills, with an ability to break down complex topics into easy-to-digest captions or hooks.
• Interest in Singapore's property market, housing policy, or real estate investing.

Bonus Points If You Have

• Experience working with or interpreting property market data (e.g., URA, HDB, SquareFoot).
• Built or grown a personal or brand social account in real estate, finance, or news.
• Video editing skills (CapCut, Premiere, or similar).
• Familiarity with tools like Later, Buffer, or Meta Business Suite.

Why Join Us

At Stacked Homes, we're more than just a property media platform. We're an independent voice helping people make smarter home and investment decisions. Our work spans honest reviews, in-depth guides, data-backed analyses, and hands-on consultancy, all built on trust and transparency. We won't sugarcoat it — like any growing company, there are times when there's more chaos than order. But through it all, you'll find a team of thoughtful, talented people who care deeply about their work and each other. Joining us means you'll:

• Do meaningful work: Help people navigate one of life's biggest decisions, buying a home with clarity and confidence.
• Be part of a small but mighty team: We're a close-knit, collaborative group where your ideas are heard and your contributions matter.
• Shape the future of property media: We're shaping a new kind of real estate brand, one that's modern, relatable, and refreshingly honest in a space that's long overdue for change.
• Help us redefine what property content and advice should be.

About us

We are looking for a creative and motivated Social Media Specialist to join our team. You will assist in creating and managing content across our social media platforms to help grow our brand presence and engage with our audience.

Your Mission:

• Assist in creating, curating, and scheduling engaging content for social media channels (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.)
• Monitor social media trends and competitor activities to suggest fresh ideas
• Support the social media team in daily administrative tasks
• Help analyze social media metrics and prepare reports on performance
• Engage with followers by responding to comments and messages under guidance
• Assist in social media campaigns and promotions

Are you someone who is:

• Completed a degree in Marketing, Communications, Media, or related field
• Minimum 1 year of experience in social media management
• Familiarity with major social media platforms and tools (e.g., Facebook, Instagram, TikTok, YouTube, LinkedIn, X (Twitter), and Xiaohongshu etc.)
• Good communication and writing skills
• Creative mindset and willingness to learn
• Detail-oriented and organized

About the Role

We're looking for a Chinese Social Media Specialist to join our consultancy on a contract or project basis. This role is perfect for a digital marketer who is fluent in Mandarin Chinese and experienced in managing Xiaohongshu and/or other Chinese social media platforms. You'll play a key role in shaping social media marketing strategies for Singapore-based lifestyle, retail and F&B brands, working closely with a collaborative team.

Key Responsibilities

1. Platform Strategy, Content Development & Execution

• Craft and localise content posts for Xiaohongshu platform.
• Plan the creative briefing, and execute the setup of ad campaigns, including testing, targeting, and budget optimisation.
• Participate in client pitch meetings to present ideas, strategies, and platform insights when required.
• Create short videos and adapt key visuals provided by clients into ad content.

2. Analytics & Optimisation

• Track and report on key metrics such as engagement rates, follower growth, and content performance.
• Analyse keyword rankings, audience behaviour, and ROI from campaigns.
• Monitor competitors and current trends to refine content strategies.
• Generate monthly reports tracking follower growth, engagement rates, and content performance across platforms.

3. Influencer & Community Engagement

• Leverage and expand existing networks of KOCs/KOLs in the lifestyle or hospitality sectors.
• Manage influencer marketing campaigns.
• Collaborate with affiliate agency partners for campaign execution.
• Manage community interactions — respond to DMs, reviews, and comments in a timely and authentic manner.

Requirements

• 2–4 years of hands-on experience in Chinese social media management.
• Proven working knowledge and expertise in Xiaohongshu marketing, content creation, and localisation.
• Proficiency with backend tools (e.g., analytics and dashboards).
• Strong copywriting skills.
• Basic video editing and graphic design skills.
• Strong working proficiency in Mandarin Chinese, written and spoken, with experience using it in a professional context.
• Well-organised, resourceful, and proactive, with the ability to manage multiple client accounts simultaneously.

Why Join Us

• A collaborative and supportive culture where everyone is on the same team.
• Work from home, with regular in-person meetings for client presentations or team discussions.
• Make a measurable impact on our clients' growth and success.
• Opportunity to step into a lead strategist role as we grow.

How to Apply

If this sounds like the right fit for you, please send your CV, portfolio, and relevant social media work samples to

The Role

Sunset Hospitality is seeking a passionate, creative, and adaptable Social Media Specialist & Content Creator to join our dynamic team. In this role, you'll play a key part in crafting and executing content strategies that bring our brand to life across social media platforms. From scripting to shooting to editing, you'll be behind the lens and in front of the trends—creating compelling short-form content that resonates with audiences in the F&B and hospitality space.

Please include a link to your portfolio with your application.

Key Responsibilities

• Develop and manage engaging, on-brand content for platforms such as Instagram, TikTok, and LinkedIn.
• Capture eye-catching visuals—food, beverages, team culture, and events included.
• Own the end-to-end content creation process: photography, videos, stories, reels, animations, and more.
• Build and update a monthly bank of visual assets to support upcoming campaigns and activations.
• Lead content shoots from creative concept and moodboarding to execution—ensuring alignment with brand tone and storytelling goals.
• Serve as the primary liaison for third-party agencies shooting at our venues.
• Adapt and format content for a variety of social media specifications.
• Collaborate with chefs and outlet managers to showcase new menus, events, and seasonal happenings.
• Partner with PR and marketing teams on influencer activations and promotional efforts.
• Keep a pulse on social media trends and propose innovative content ideas.
• Maintain a well-organized monthly content calendar.
• Engage with our online community—responding to guest messages, comments, and feedback.
• Support the execution of a unified social media strategy in line with brand objectives.

Minimum Qualifications

• Minimum 3 years of experience managing social media within the hospitality or F&B industry
• Background in lifestyle, dining, or hospitality content creation
• Deep passion for hospitality, food culture, and digital storytelling
• Solid grasp of content trends and major social platforms
• Proficient in photography, video shooting, and editing
• Strong social listening and community engagement skills
• Confident copywriter with excellent editing capabilities
• Collaborative and comfortable working cross-functionally
• Highly organized, proactive, and detail-oriented
• Degree in Marketing, Communications, or a related field—or equivalent professional experience
• Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar creative tools

This position is perfect for someone who lives and breathes social media, thrives in a creative environment, and has a genuine love for food, hospitality, and digital content. If you're eager to make an impact and grow within a global hospitality brand, we'd love to hear from you.

About Sunset Hospitality Group:

Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness and Wellness Centres. SHG operates in 87 venues in 26 countries, with a commitment to deliver authentic and diverse hospitality experiences that bring people together, all around the world.