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Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
2 weeks ago Be among the first 25 applicants
Hire Digital is looking for an experienced
Senior SEO Specialist (Freelance, Remote)
to lead organic growth initiatives across multiple client accounts. This role requires a strategic thinker who can drive end-to-end SEO programs — from technical audits and keyword strategy to content optimization and performance analysis — while collaborating with internal teams and external stakeholders.
Re
Requirements
RESPONSIBILITIES
Lead the development and execution of comprehensive SEO strategies tailored to client goals across B2B and B2C sectors
Conduct in-depth keyword research, competitor analysis, and content gap assessments to inform editorial and product roadmaps
Perform technical SEO audits; prioritize and implement fixes to improve site health, crawlability, and indexation
Partner with content, design, and development teams to optimize on-page elements (titles, meta descriptions, internal links, structured data)
Define and execute off-page SEO strategies including high-quality link building and digital PR initiatives
Track, measure, and report SEO KPIs using platforms such as Google Analytics, Search Console, Ahrefs, SEMrush, and Data Studio
Provide insights and recommendations to cross-functional teams and clients, translating complex data into clear business impact
Monitor search engine algorithm changes and proactively adapt strategies to maintain performance
Educate internal teams and clients on SEO best practices and emerging trends
Requirements
Previous SEO experience with a proven track record of delivering measurable organic growth
Strong understanding of technical SEO, content strategy, and digital analytics
Advanced knowledge of tools like Google Analytics 4, Looker Studio, Search Console, SEMrush, Ahrefs, Screaming Frog, and SurferSEO
Comfortable working with CMS platforms (WordPress, Webflow, Shopify) and basic HTML/CSS/JavaScript
Experience managing SEO for complex or multi-site environments, preferably in agency or fast-paced digital settings
Excellent stakeholder communication skills; ability to translate data into narrative for both technical and non-technical audiences
Experience in performance marketing, CRO, or international SEO is a plus
Seniority level
Seniority level Associate
Employment type
Employment type Part-time
Job function
Job function Marketing
Industries IT Services and IT Consulting
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Working Hour

9am-6pm Mon to Fri & 9am-1pm Alternate Saturday

Reports to:

New Business Manager

Salary:

depend on skill sets + incentives

Responsibilities

Suggest & Implement On-Page SEO for our clients from various industries

Ethical White Hat Link Building (Link Wheel, 4-Ways, 3-Ways, 2-Ways, 1-Way)

Competitor Site Analysis & Reporting

Continuously monitor organic search ranking to increase traffic and leads

Constantly keep in touch with emerging internet technologies

Conduct keyword analysis/research

Article Writing on a weekly basis

SEO Reporting (Weekly, Monthly, Quarterly)

To secure top 10 ranking in major search engines

Should be very familiar with Google Analytics

Well verse in Google AdWords and Yahoo Search Marketing interface

This candidate should also have skills in

Online Reputation Management

Video Optimisation

Google Places Optimisation

Senuke and IBP knowledge would be a great plus

Requirements:

No Minimum Education

Minimum 2 years of SEO/SEM experience

Proficient in the use of relevant web analytics tools

Good verbal & written communication skills

Able to work independently

Personnel who are proficient in Web Design & Development would be a plus

Kingsend Health is a dynamic startup led by seasoned professionals with decades of expertise in the pharmaceutical and health supplement industry. Backed by a reputable pharmaceutical developer and manufacturer in Spain co-founded over 20 years ago, we're on a mission to expand and distribute scientifically backed supplements that make a real difference to customers in Asia.

We’re seeking a strategic and hands‑on Digital Marketing Manager to lead our digital presence across Asia. This role is ideal for someone passionate about health and wellness, with a deep understanding of consumer behaviour, regulatory nuances, and performance‑driven marketing.

• Plan and execute digital marketing campaigns that promote our health supplement portfolio.
• Produce and manage content for digital ads, websites, social media, email. Collaborate closely with senior management to ensure all content is scientifically sound and fully compliant with local health claims regulations across target markets.
• Use tools like Google Analytics, Meta Business Suite, and email marketing platforms to monitor campaign performance. Translate data into actionable insights to improve engagement, lead quality, and conversion rates.
• Manage SEO and SEM. Track traffic, conversions, lead generation, and revenue tailored to the nuances of each market (e.g., Singapore, Hong Kong, China).
• Stay ahead of trends in health and wellness. Evaluate emerging platforms, consumer behaviours, and regulatory shifts to inform campaign strategy and content formats.
• Allocate resources efficiently to maximize ROI across channels and campaigns, with sensitivity to market-specific cost structures and compliance needs.

• Degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of hands‑on digital marketing experience with at least 3 years in an e‑commerce/DTC environment, preferably in health, wellness, or FMCG sectors.
• Proven track record in planning and executing multi‑channel campaigns (SEO, SEM, social media, email, display).
• Experience managing e‑commerce platforms and product launches.
• Demonstrated ability to analyse performance metrics and optimise campaigns using tools like Google Analytics and Meta Business Suite.
• Strong portfolio of content strategy and creation.

Overview

We are a rapidly growing company in the field of e-commerce, well known in the wedding and party related industry, with a huge following on various digital platforms (TikTok, Instagram, YouTube, Twitter, Facebook, Google and Bing etc.).

Position Summary:

We are seeking a results-driven Paid Media (Facebook, Google, Bing) Specialist to join our dynamic marketing team. You will play a pivotal role in planning, implementing, and optimizing our paid advertising campaigns to drive business growth and brand awareness.

• Develop and execute paid media strategies across various online advertising channels, including but not limited to Facebook Ads, Instagram Ads, Pinterest Ads, and Tiktok Ads.
• Collaborate with the marketing team to ensure paid media campaigns align with overall marketing and business objectives.
• Create and manage paid media campaigns from start to finish, including budget allocation, targeting, and ongoing optimization.
• Monitor campaign performance, analyse data, and provide insights to improve Purchases, ROI, CPA, ROAS.
• Stay current with industry trends, changes in algorithms, and new advertising platforms.
• Provide regular reports on campaign performance and make data-driven recommendations for improvements.
• Continuously test and experiment with different ad formats, targeting options, and creative strategies.
• Conduct market research and analyze customer data to identify opportunities for growth

• Degree in Digital Marketing, Business, E-commerce, Marketing, Communications, or other relevant field.
• Minimum 3 years of relevant experience in digital and social media marketing.
• Proven experience in managing paid media campaigns, including Facebook Ads, Pinterest Ads, Tiktok Ads and other platforms.
• Proficiency in ad campaign setup, optimization, and budget management.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and team collaboration skills.
• Experience with A/B testing and conversion rate optimization.
• Familiarity with marketing analytics tools (e.g., Google Analytics) is a plus.
• Experience in Women’s apparel industry in Europe Country is preferred.
• Priority is given to those who spend more than USD1,000 per day on advertising

Overview

1-Group is searching for a driven and analytical Digital Marketing Manager to execute and optimise the group’s digital marketing strategy across its 34 unique dining, lifestyle, and hospitality concepts. This role will focus on social and paid media performance, driving campaigns across Google, Meta (Facebook / Instagram), SEM, and CRM channels to grow membership, enhance customer engagement, and support brand-level marketing initiatives. The incumbent will work closely with the integrated marketing team in Singapore and Malaysia to deliver measurable digital performance outcomes.

• Google Ads, SEM & GEO Execution: Plan, execute, and optimise all Google Ads campaigns (Search, Display, Performance Max, YouTube) across the group’s Singapore portfolio.
• Conduct keyword research, audience targeting, ad copywriting, and A/B testing to improve quality scores and ROI.
• Manage daily pacing, bidding, and performance analysis to ensure campaigns meet ROAS, CTR, and CPA benchmarks.
• Support the implementation of GEO initiatives, including optimisation across Google Ads, Analytics, Tag Manager, and Business Profiles.
• Collaborate with the Digital team members to ensure accurate tracking, attribution, and platform performance alignment.
• Analyse campaign data to identify trends, diagnose performance gaps, and recommend actionable improvements.
• Analytics & Conversion Tracking: Maintain and update campaign tracking across GA4, Looker Studio, and Google Tag Manager.
• Set up and validate conversion tracking, UTM parameters, and attribution models.
• Assist in the development of performance dashboards that consolidate results across Google and Meta channels.
• Support ongoing tests and automation workflows that enhance reporting accuracy and efficiency.
• SEO & Web Alignment: Participate in SEO and web discussions with the Digital Marketing Team; provide analytical input on search trends and keyword insights for content and landing page optimisation; ensure that paid campaigns and website structures are aligned for better ad relevance and performance.
• Coordinate with Marketing team members to align strategy on Meta.
• Implement cross-channel retargeting and lookalike audience strategies for full-funnel performance.
• Support occasional campaign amplification through Meta Ads, ensuring synergy with Google SEM objectives.
• Contribute to 1-Group’s digital transformation roadmap by testing new tools, workflows, and automation systems.
• Support GEO initiatives that enhance the group’s visibility and efficiency within the Google ecosystem.
• Explore and evaluate AI-driven optimisation tools, automation software, and new ad formats.
• Assist in internal capability building by sharing best practices and campaign learnings.

• Degree / Diploma in Marketing, Communications, or related discipline.
• Minimum 3 years of hands-on experience managing Google Ads and SEM campaigns.
• Proficiency in Google Ads, GA4, Google Tag Manager, and Looker Studio.
• Strong analytical mindset and data fluency, with the ability to interpret and act on performance metrics.
• Working knowledge of SEO principles and website analytics.
• Familiarity with Meta Ads, CRM platforms, and marketing automation tools is advantageous.
• Excellent project management skills, attention to detail, manage and track multiple deadlines in an extremely fast-paced environment
• Team player, self-motivated, good interpersonal skills and problem-solving skills

1-Group is searching for a driven and analytical Digital Marketing Manager to execute and optimise the group’s digital marketing strategy across its 34 unique dining, lifestyle, and hospitality concepts.

This role will focus on social and paid media performance, driving campaigns across Google, Meta (Facebook / Instagram), SEM, and CRM channels to grow membership, enhance customer engagement, and support brand-level marketing initiatives. The incumbent will work closely with the integrated marketing team in Singapore and Malaysia to deliver measurable digital performance outcomes.

• Google Ads, SEM & GEO Execution
• Plan, execute, and optimise all Google Ads campaigns (Search, Display, Performance Max, YouTube) across the group’s Singapore portfolio.
• Conduct keyword research, audience targeting, ad copywriting, and A/B testing to improve quality scores and ROI.
• Manage daily pacing, bidding, and performance analysis to ensure campaigns meet ROAS, CTR, and CPA benchmarks.
• Support the implementation of GEO initiatives, including optimisation across Google Ads, Analytics, Tag Manager, and Business Profiles.
• Collaborate with the Digital team members to ensure accurate tracking, attribution, and platform performance alignment.
• Analyse campaign data to identify trends, diagnose performance gaps, and recommend actionable improvements.

• Analytics & Conversion Tracking
• Maintain and update campaign tracking across GA4, Looker Studio, and Google Tag Manager.
• Set up and validate conversion tracking, UTM parameters, and attribution models.
• Assist in the development of performance dashboards that consolidate results across Google and Meta channels.
• Support ongoing tests and automation workflows that enhance reporting accuracy and efficiency.

• SEO & Web Alignment
• Participate in SEO and web discussions with the Digital Marketing Team
• Provide analytical input on search trends and keyword insights for content and landing page optimisation.
• Ensure that paid campaigns and website structures are aligned for better ad relevance and performance.

• Cross-Channel Integration & Social Support
• Coordinate with Marketing team members to align strategy on Meta.
• Implement cross-channel retargeting and lookalike audience strategies for full-funnel performance.
• Support occasional campaign amplification through Meta Ads, ensuring synergy with Google SEM objectives.

• Digital Transformation & Innovation
• Contribute to 1-Group’s digital transformation roadmap by testing new tools, workflows, and automation systems.
• Support GEO initiatives that enhance the group’s visibility and efficiency within the Google ecosystem.
• Explore and evaluate AI-driven optimisation tools, automation software, and new ad formats.
• Assist in internal capability building by sharing best practices and campaign learnings.

• Degree / Diploma in Marketing, Communications, or related discipline.
• Minimum 3 years of hands-on experience managing Google Ads and SEM campaigns.
• Proficiency in Google Ads, GA4, Google Tag Manager, and Looker Studio.
• Strong analytical mindset and data fluency, with the ability to interpret and act on performance metrics.
• Working knowledge of SEO principles and website analytics.
• Familiarity with Meta Ads, CRM platforms, and marketing automation tools is advantageous.
• Excellent project management skills, attention to detail, manage and track multiple deadlines in an extremely fast-paced environment
• Team player, self-motivated, good interpersonal skills and problem-solving skills

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions tohundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next Digital Marketing Manager within Demand Creation Hub.

About the job

Twilio is experiencing strong growth and is seeking a Digital Marketing Manager to drive demand generation and acceleration for our CPaaS portfolio. Reporting to the Digital Marketing Director, APJ, this role will be responsible for developing and executing digital strategies that build pipeline across direct sales and self-serve channels.

The Digital Marketing Manager, APJ, will work in close partnership with Campaign Management, Product Marketing, and Sub-Regional Field Marketing teams to deliver an optimal channel mix. By amplifying regional campaigns and targeted programs, you will generate qualified demand, strengthen customer engagement, and contribute to Twilio’s growth across the region.

In this role, you’ll:

• Drive our digital campaigns and customer engagement strategies in Singapore and across the APAC region.
• Execute integrated campaigns that deliver measurable business results.
• Collaborate with campaign team to orchestrate digital journey for amplification of Global/ Regional campaigns into target markets and audiences
• Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice and tactical support to strengthen brand or deepen engagements through all digital channels.
• Design and activate Account-based marketing campaigns that support customer lifecycle and retention.
• Plan, execute, and optimise multi-channel digital marketing campaigns across search, display, paid social, email, programmatic and SEO.
• Drive channel optimisation strategies to maintain efficiencies, scalability and establish best practices.
• Structured documentation and processes to foster ease of collaboration.
• Effectively manage priorities, ensuring timely delivery of projects with accuracy and quality.
• Stay on top of digital marketing trends across APJ region and bring fresh ideas to test and scale.
• Monitor, analyse, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) using tools like GA-4, Salesforce, Tableau and Looker.
• Contribute to developing and maintaining reporting frameworks that can inform strategic decisions and ongoing campaign optimisations with actionable insights.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific.
• Strong understanding of digital channels and tools: SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing and more.
• Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce).
• Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment.
• Strong communication and copy-editing skills in English.
• Able to adapt strategies to diverse regional markets and different audiences.
• Excellent relationship, partnering, and collaboration skills, with experience working cross-functionally with global, regional and local marketing and product teams to align on marketing media strategy and business goals.
• Proficiency in Mandarin (spoken and written) to support campaigns across Mandarin-speaking markets an advantage.

Desired:

• AI in Marketing : Exposure to or experimentation with AI tools in marketing workflows.
• Design and Messaging Sense : An eye for visual design and marketing messaging is a plus.

Location

This role will be remote, based in Singapore

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic . Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

About the Job

Mercor connects elite creative and technical talent with leading AI research labs. Headquartered in San Francisco, our investors include Benchmark , General Catalyst , Peter Thiel , Adam D'Angelo , Larry Summers , and Jack Dorsey .

Position: Digital Marketing Manager

Type: Contract

Compensation: $45–$55/hour

Location: Taiwan

Duration: 2 months

Commitment: 20+ hours/week

• Translate, adapt, and synthesize complex calculations, analytics, and practices in marketing in Taiwan.
• Write fluently in both Traditional Chinese and English, ensuring correct marketing terminology and nuanced expression across languages.
• Provide cultural insights specific to Taiwanese marketing, reflecting cultural norms and media habits that drive marketing effectiveness.
• Work closely with reviewers and peers to refine content, validate accuracy, and align outputs with marketing standard practices in Taiwan.
• Leverage marketing expertise and bilingual communication skills to create accurate, culturally nuanced, and technically precise content.

• Native-level fluency in Chinese with strong written and spoken English.
• Degree in marketing, communications, advertising, or a similar field.
• 2–6+ years of experience in marketing in Taiwan.
• Excellent writing, analytical, and communication skills.

• Experience with assessment and rubric development.
• Familiarity with generative AI models or machine learning concepts.

• Submit your resume.
• Complete an AI-led interview to assess language ability and professional experience (≈15 minutes).
• If selected, take a follow-up AI-led interview to assess your professional background.
• Complete a paid work trial to determine if this type of work is suited for you.
• Receive feedback and be onboarded to the project.

• Interview process and platform information:
• Contact support:

We are a rapidly growing company in the field of e-commerce, well known in the wedding and party related industry, with a huge following on various digital platforms (TikTok, Instagram, YouTube, Twitter, Facebook, Google and Bing etc.).

We are seeking a results-driven Paid Media (Facebook, Google, Bing) Specialist to join our dynamic marketing team. You will play a pivotal role in planning, implementing, and optimizing our paid advertising campaigns to drive business growth and brand awareness.

• Develop and execute paid media strategies across various online advertising channels, including but not limited to Facebook Ads, Instagram Ads, Pinterest Ads, and Tiktok Ads.
• Collaborate with the marketing team to ensure paid media campaigns align with overall marketing and business objectives.
• Create and manage paid media campaigns from start to finish, including budget allocation, targeting, and ongoing optimization.
• Monitor campaign performance, analyse data, and provide insights to improve Purchases, ROI, CPA, ROAS.
• Stay current with industry trends, changes in algorithms, and new advertising platforms.
• Provide regular reports on campaign performance and make data-driven recommendations for improvements.
• Continuously test and experiment with different ad formats, targeting options, and creative strategies.
• Conduct market research and analyze customer data to identify opportunities for growth

• Degree in Digital Marketing, Business, E-commerce, Marketing, Communications, or other relevant field.
• Minimum 3 years of relevant experience in digital and social media marketing.
• Proven experience in managing paid media campaigns, including Facebook Ads, Pinterest Ads, Tiktok Ads and other platforms.
• Proficiency in ad campaign setup, optimization, and budget management.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and team collaboration skills.
• Experience with A/B testing and conversion rate optimization.
• Familiarity with marketing analytics tools (e.g., Google Analytics) is a plus.
• Experience in Women’s apparel industry in Europe Country is preferred.
• Priority is given to those who spend more than USD1,000 per day on advertising