1,194 Retail Marketing Strategy jobs in Singapore

• Evaluate and optimize marketing and pricing strategies to improve performance and ROI.
• Analyze market trends, customer behavior, and competitor activity to prepare accurate forecasts.
• Increase brand awareness and grow market share across target segments.
• Coordinate marketing strategies with the sales, finance, public relations, and production teams.
• Develop and manage the marketing department's annual budget.
• Oversee branding initiatives, advertising efforts, and promotional campaigns.
• Lead, mentor, and manage the marketing team to achieve departmental goals.
• Prepare and present detailed quarterly and annual reports to senior management.
• Represent the brand at trade shows and key industry-related events.
• Stay up to date with the latest marketing trends, technologies, and best practices.

We're expanding our marketing team to elevate our presence across Singapore, Malaysia and other Southeast Asia country.

Key Responsibilities

Digital Brand Leadership

· Lead and develop brand management strategy to increase brand awareness and engagement

· Manage and grow our SG social channels (TikTok, Instagram, Facebook, YouTube, Twitter) with localised content strategies

· Produce high-impact promotional videos (concept-to-delivery) and maintain consistent posting schedules

· Analyse and continuously improve the effectiveness of marketing initiatives through tracking of Key Performance Indicators (KPIs), e.g. Returns-on-Investment (ROI), sales growth, website traffic, social media engagement, consumer insights

Multi-platform Brand Amplification

· Increase brand awareness and grow market share across target segments.

· Prepare and present detailed quarterly and annual reports to senior management.

· Stay up to date with the latest marketing trends, technologies, and best practices.

· Drive footfall to our showroom

· Plan and execute integrated campaigns (online/offline) for product launches and brand initiatives

· Coordinate pop-up events and collaborations with SG influencers/partners

Who We Want

· 5+ years marketing experience

· Bachelor's degree required

· Strong communication skills in English, both written and verbal.

· Fluency in Mandarin would be advantageous as the incumbent will need to liaise with Mandarin-speaking stakeholders.

· Proven track record in managing SG social accounts

· Expertise in video production and analytics tools

· Ability to thrive in SG startup culture

• Evaluate and optimize marketing and pricing strategies to improve performance and ROI.
• Analyze market trends, customer behavior, and competitor activity to prepare accurate forecasts.
• Increase brand awareness and grow market share across target segments.
• Coordinate marketing strategies with the sales, finance, public relations, and production teams.
• Develop and manage the marketing department’s annual budget.
• Oversee branding initiatives, advertising efforts, and promotional campaigns.
• Lead, mentor, and manage the marketing team to achieve departmental goals.
• Prepare and present detailed quarterly and annual reports to senior management.
• Represent the brand at trade shows and key industry-related events.
• Stay up to date with the latest marketing trends, technologies, and best practices.

We’re expanding our marketing team to elevate our presence across Singapore, Malaysia and other Southeast Asia country.

Key Responsibilities

Digital Brand Leadership

· Lead and develop brand management strategy to increase brand awareness and engagement

· Manage and grow our SG social channels (TikTok, Instagram, Facebook, YouTube, Twitter) with localised content strategies

· Produce high-impact promotional videos (concept-to-delivery) and maintain consistent posting schedules

· Analyse and continuously improve the effectiveness of marketing initiatives through tracking of Key Performance Indicators (KPIs), e.g. Returns-on-Investment (ROI), sales growth, website traffic, social media engagement, consumer insights

Multi-platform Brand Amplification

· Increase brand awareness and grow market share across target segments.

· Prepare and present detailed quarterly and annual reports to senior management.

· Stay up to date with the latest marketing trends, technologies, and best practices.

· Drive footfall to our showroom

· Plan and execute integrated campaigns (online/offline) for product launches and brand initiatives

· Coordinate pop-up events and collaborations with SG influencers/partners

Who We Want

· 5+ years marketing experience

· Bachelor’s degree required

· Strong communication skills in English, both written and verbal.

· Fluency in Mandarin would be advantageous as the incumbent will need to liaise with Mandarin-speaking stakeholders.

· Proven track record in managing SG social accounts

· Expertise in video production and analytics tools

· Ability to thrive in SG startup culture

• Brand Strategy Development
  Define and implement marketing strategies to enhance IP brand recognition, positioning, and long-term value.
• Licensing & Partner Collaboration
  Work closely with licensors and brand partners to ensure proper brand use, joint campaigns, and strong ongoing partnerships.
• Integrated Campaign Execution
  Plan and roll out brand campaigns, including co-branded activations,digital marketing initiatives, and retail-based promotions.
• Creative & Communication Oversight
  Ensure consistency in brand messaging, tone, and visual presentation across all marketing materials and platforms.
• Market Insights & Trend Analysis
  Conduct research to understand consumer behavior, cultural trends, and category dynamics to inform brand decisions.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of relevant brand marketing experience, ideally within licensing, consumer products, entertainment, or lifestyle industries.
• Solid understanding of brand strategy, campaign management, and content creation.
• Proven ability to manage multi-region campaigns and adapt messaging for diverse audiences.
• Strong project management and stakeholder coordination skills.
• Excellent written and verbal communication in English.
• Proficiency in digital tools and marketing analytics platforms.

• Experience working with IP licensors or managing character/entertainment brands.
• Exposure to marketing across Southeast Asia (e.g., Singapore,Malaysia,Thailand,Indonesia) and Western markets (e.g.,US,UK,Europe).
• Familiarity with multicultural consumer behavior and international brand localization practices.
• Ability to manage external agencies, creatives, and cross-border teams.

The Marketing Specialist is responsible for executing strategic marketing plans to promote financial products, credit services, and motor insurance solutions.

This role plays a pivotal part in driving business growth through enhanced brand awareness, lead generation, and client engagement.

• Develop and execute comprehensive marketing campaigns aligned with the company's objectives.
• Identify market trends, customer insights, and competitor activities to inform strategic decisions.
• Plan and manage marketing initiatives to optimize results.

The Marketing Specialist will be responsible for:

• Strengthening brand positioning in the finance and motor insurance markets.
• Creating and overseeing marketing materials, including brochures, presentations, and digital content.
• Ensuring brand consistency across all channels and touchpoints.

The ideal candidate will possess the following skills and qualifications:

• CRM expertise
• Market research and analysis skills
• Lead generation and conversion experience
• Strong budgeting and financial management skills
• Social media marketing proficiency
• Marketing strategy development and execution
• Brand management and reputation enhancement
• Integrated marketing planning and coordination
• Digital marketing and online presence management
• Event planning and organization
• Content development and copywriting

The successful candidate will enjoy a range of benefits, including:

• Competitive salary and bonuses
• Opportunities for career advancement and professional growth
• A dynamic and supportive work environment
• Access to training and development programs

The Marketing Specialist will have the opportunity to work closely with external agencies and designers to develop creative assets and contribute to the development of co-marketing or joint promotional campaigns with strategic partners.

They will also be responsible for conducting market research to identify potential opportunities and assessing the effectiveness of marketing activities, as well as preparing and presenting marketing performance reports to management.

Additionally, they will monitor and report on competitors' marketing activities and identify and establish partnerships with key stakeholders to expand market reach.

No experience No worries

We are currently recruiting individuals with 0 experience as we are currently massively expanding our business.

You just need to provide

• Great interpersonal skills

• Your ability to talk

• Great smiley personality

• Able to work in a team and have fun

• Great work ethics

• Learning attitude

What you can get here

• On an adventure with us to other countries to learn and get exposed

• Development and upgrading opportunities

• Clear career prospects and directions

• Supportive/Fun/Energetic Environment

• 1 to 1 mentorship

Want to know more?

SHORTLISTING HAPPENS NOW

send us your details, our HR will contact you once you are shortlisted within 3 working days.

Brand Marketing Manager, Singapore & Malaysia

Regular Singapore Marketing Other Job ID:5818

Update 2025-05-20

Job Description

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Group is a leading global travel service provider comprising of Ctrip, Skyscanner, and Qunar.

Across its platforms, Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

In this Role, you'll get to

Strategic Brand Management:

• Implement global brand strategy that relates to local business goals and drive brand awareness, engagement, and desirability for the brand.
• Develop an in-depth understanding of Singapore & Malaysia market, business, target audience, competitive scenes, and latest trends for continuous evolution of brand strategy for the brand.
• Implement global brand guidelines to ensure brand consistency and integrity across all marketing channels and touchpoints.

• Collaborate with internal teams and external agencies to produce creative content that resonates with our target audience.
• Design and implement high-impact, multi-channel marketing campaigns, leveraging both traditional and digital media.
• Negotiate effectively with media partners to secure the best rates and placements for advertising campaigns.
• Utilize data-driven insights to optimize marketing efforts and drive brand growth.
• Stay ahead of industry trends, competitor activities, and consumer behavior to inform strategic decisions.
• Manage marketing budgets efficiently, ensuring maximum ROI.

• Bachelor's Degree in Marketing or other related disciplines. A minimum of 6+ years of experience in brand marketing, preferably within a travel/ecommerce/online platform or a leading creative agency.
• English proficiency is required. Proficiency in Malay will be highly desirable due to collaboration with the local stakeholders in the Malaysian market, as well as utilizing local brand contents.
• Proven track record of independently managing successful campaigns to deliver powerful brand communication, including planning, testing, creative development, and on-going optimizations.
  
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Strong problem-solver and analytical skills, with a keen eye on detail.

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What's more?

• Our rapid business growth in global offers abundant career opportunities atvarious levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.