344 Brand Marketing jobs in Singapore

Job Summary:

We are looking for a passionate Assistant Marketing Manager to be part of the Marketing team. You will be responsible for marketing design initiatives and campaigns for retails brands.

This role involves collaborating with internal teams and external partners to drive brand visibility, customer engagement, and revenue growth within the e-commerce space.

Key Responsibilities:

Develop and execute brand strategies to achieve sales and growth targets.

Oversee e-commerce brand performance, ensuring effective product positioning and presentation.

Create and manage brand marketing plans to align with company goals.

Analise P&L and key performance indicators to drive brand profitability.

Plan and execute new product launches, including pricing, placement, and positioning.

Conduct market analysis to identify growth opportunities and address competitive challenges.

Lead digital marketing efforts across social media and manage promotional partnerships.

Ensure consistent brand messaging and visuals across all digital platforms.

Address customer inquiries and maintain strong vendor and partner relationships.

Adapt responsibilities as needed to meet evolving business requirements.

Qualifications:

3-5 years of experience in brand management, marketing, or a related field (e-commerce experience preferred).

Strong analytical skills with the ability to interpret data and market trends effectively.

Demonstrated ability to manage projects and meet deadlines in a dynamic, fast-paced environment.

Excellent communication and interpersonal skills for cross-functional collaboration.

Familiarity with e-commerce platforms (e.g., Shopify, Shopee, TikTok) and digital marketing tools.

Proficiency in analytics platforms (e.g., Google Analytics) is an advantage.

• Collaborate in developing and executing brand strategies to enhance brand equity and positioning across all sales channels.
• Ensure consistent brand messaging and alignment with the company's mission and values across all sales channels and distribution platforms.
• Partner with cross-functional teams ( sales, customer service & etc) to deliver cohesive, compelling brand experiences.
• Conduct regular competitor analysis and market research to track industry trends and consumer preferences.
• Assist in organizing brand events, activations, and sponsorships to drive brand visibility and engagement.

• Develop and implement integrated marketing campaigns across digital, traditional media, and point-of-sale channels, tailored to specific sales platforms.
• Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies to improve performance across all channels.
• Coordinate with external agencies, media partners, and influencers to create impactful marketing initiatives.
• Create compelling marketing materials (brochures, digital assets, product packaging & etc) optimized for various platforms.
• Manage partnerships with key influencers, thought leaders, and brand ambassadors to extend brand reach and engagement.

• Work closely with the sales team to ensure marketing initiatives effectively support the various platforms.
• Collaborate with retail sector counterparts to design and implement in-store promotions and campaigns that drive foot traffic and sales.
• Analyze sales performance data across channels, offering actionable insights for continuous improvement.
• Identify and explore new sales channels and distribution opportunities to increase market share.

• Lead content creation for websites, social media platforms and etc to ensure alignment with sales strategies for each channel.
• Manage social media content calendars, ensuring consistent engagement and driving sales across multiple platforms.
• Coordinate photo/video shoots for brand campaigns, product launches, and digital marketing content.

• Oversee the company's digital presence, ensuring alignment with sales objectives across various platforms.
• Implement SEO and SEM strategies to drive traffic and improve visibility across online sales channels.
• Track and report on KPIs for digital marketing, focusing on sales performance across various platforms.

• Proven experience in brand management and digital marketing, preferably within the FMCG industry.
• Strong understanding of digital marketing tools (Google Analytics, social media platforms, email marketing software).
• Excellent written and verbal communication skills, with the ability to create compelling narratives for various platforms.
• Project management skills, with the ability to handle multiple campaigns across different sales channels.
• Creative thinking, problem-solving skills, and exceptional attention to detail.
• Proficiency in graphic design tools is a plus.

• Evaluate and optimize marketing and pricing strategies to improve performance and ROI.
• Analyze market trends, customer behavior, and competitor activity to prepare accurate forecasts.
• Increase brand awareness and grow market share across target segments.
• Coordinate marketing strategies with the sales, finance, public relations, and production teams.
• Develop and manage the marketing department's annual budget.
• Oversee branding initiatives, advertising efforts, and promotional campaigns.
• Lead, mentor, and manage the marketing team to achieve departmental goals.
• Prepare and present detailed quarterly and annual reports to senior management.
• Represent the brand at trade shows and key industry-related events.
• Stay up to date with the latest marketing trends, technologies, and best practices.

• Evaluate and optimize marketing and pricing strategies to improve performance and ROI.
• Analyze market trends, customer behavior, and competitor activity to prepare accurate forecasts.
• Increase brand awareness and grow market share across target segments.
• Coordinate marketing strategies with the sales, finance, public relations, and production teams.
• Develop and manage the marketing department's annual budget.
• Oversee branding initiatives, advertising efforts, and promotional campaigns.
• Lead, mentor, and manage the marketing team to achieve departmental goals.
• Prepare and present detailed quarterly and annual reports to senior management.
• Represent the brand at trade shows and key industry-related events.
• Stay up to date with the latest marketing trends, technologies, and best practices.

We offer an innovative and dynamic environment where you can make a tangible impact in the FMCG industry. Join us and help shape the future of our brand while driving growth across multiple sales channels.

Key Responsibilities:

Brand Management:

• Collaborate in developing and executing brand strategies to enhance brand equity and positioning across all sales channels.
• Ensure consistent brand messaging and alignment with the company's mission and values across all sales channels and distribution platforms.
• Partner with cross-functional teams ( sales, customer service & etc) to deliver cohesive, compelling brand experiences.
• Conduct regular competitor analysis and market research to track industry trends and consumer preferences.
• Assist in organizing brand events, activations, and sponsorships to drive brand visibility and engagement.

Marketing Strategy and Campaign Management:

• Develop and implement integrated marketing campaigns across digital, traditional media, and point-of-sale channels, tailored to specific sales platforms.
• Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies to improve performance across all channels.
• Coordinate with external agencies, media partners, and influencers to create impactful marketing initiatives.
• Create compelling marketing materials (brochures, digital assets, product packaging & etc) optimized for various platforms.
• Manage partnerships with key influencers, thought leaders, and brand ambassadors to extend brand reach and engagement.

Sales Channel Support and Optimization:

• Work closely with the sales team to ensure marketing initiatives effectively support the various platforms.
• Collaborate with retail sector counterparts to design and implement in-store promotions and campaigns that drive foot traffic and sales.
• Analyze sales performance data across channels, offering actionable insights for continuous improvement.
• Identify and explore new sales channels and distribution opportunities to increase market share.

Content Creation and Management:

• Lead content creation for websites, social media platforms and etc to ensure alignment with sales strategies for each channel.
• Manage social media content calendars, ensuring consistent engagement and driving sales across multiple platforms.
• Coordinate photo/video shoots for brand campaigns, product launches, and digital marketing content.

Digital Marketing

• Oversee the company's digital presence, ensuring alignment with sales objectives across various platforms.
• Implement SEO and SEM strategies to drive traffic and improve visibility across online sales channels.
• Track and report on KPIs for digital marketing, focusing on sales performance across various platforms.

Requirements:

• Proven experience in brand management and digital marketing, preferably within the FMCG industry.
• Strong understanding of digital marketing tools (Google Analytics, social media platforms, email marketing software).
• Excellent written and verbal communication skills, with the ability to create compelling narratives for various platforms.
• Project management skills, with the ability to handle multiple campaigns across different sales channels.
• Creative thinking, problem-solving skills, and exceptional attention to detail.
• Proficiency in graphic design tools is a plus.

The primary objective of this role is to provide strategic support in the development and execution of marketing campaigns across various channels.

• Campaign Development: Assist in creating and implementing marketing strategies to achieve business objectives by conducting thorough research on market trends, competitor analysis, and consumer behavior.
• Market Intelligence: Conduct comprehensive research on market trends, competitor analysis, and consumer behavior to identify opportunities and inform marketing strategies.
• Content Creation: Develop high-quality marketing materials such as website content, social media posts, email campaigns, and promotional materials that effectively communicate brand messaging and drive engagement.
• Data Analysis: Track and analyze campaign performance, website traffic, and other relevant metrics to assess effectiveness and identify areas for improvement.
• Event Planning: Assist in planning and executing marketing events, such as trade shows, product launches, and promotional activities that align with business objectives.
• Relationship Building: Foster and maintain strong relationships with clients, vendors, and internal teams through effective communication and collaboration.
• Reporting and Insights: Create detailed reports on campaign performance, market trends, and other relevant data to inform business decisions and drive growth.