2,560 Performance Marketing Manager jobs in Singapore

About Sleek
Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.
We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.
We operate 3 business segments:
Corporate Secretary:
Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations
Accounting & Bookkeeping:
Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
FinTech payments : Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses
Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 450 staff with an intact startup mindset.
We have achieved >70% compound annual growth in Revenue over the last 5 years and as a result have been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore.
About the Role
We are looking for a Performance Marketing Manager that is excited about the below Mission and Outcomes over the next 6-12 months.
Mission:
The Performance Marketing Manager will play a pivotal role in driving data-driven insights and optimization strategies for performance campaigns across all the Sleek markets. With a large emphasis on Google Search campaigns, this role requires detailed campaign analysis, onsite performance evaluation, and accurate forecasting to ensure targets are consistently achieved. In addition, you will manage a Meta campaign manager responsible for launching social media campaigns, first in HK and then in multiple markets.
Outcomes:
Exceed revenue and ROAS targets by actively optimizing keywords and ad creatives while leveraging performance data to adjust campaigns in real time, correct underperformance, and maximize results.
Accelerate growth in high-performing markets by executing strategic bid adjustments, refining audience targeting, and optimizing budgets across campaigns from in-depth performance analysis to drive incremental gains.
Expand market share in growth markets by launching and optimizing new campaigns, refining keyword strategies, and developing tailored, original ad creatives to improve conversion rates and capture untapped opportunities.
Drive continuous improvement by proactively developing and communicating actionable opportunities to drive incremental growth in conjunction with the ecommerce and sales teams.
Ensure consistent and reliable campaign attribution by troubleshooting and resolving tracking discrepancies and ensuring accurate performance measurement across platforms.
Develop playbooks for creative and optimization success in our key markets: Hong Kong, Singapore, Australia, and UK.
To do this, you will have a minimum of 6 years experience as a performance marketer, with significant hands on experience with Google Ads and Meta with large budgets. You will most likely be located in Singapore, Philippines, Hong Kong, Malaysia or Thailand.
Behavioural fit is also important at Sleek, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:
Ownership : This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.
Humility:
There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.
Structured Thinking:
Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.
Data driven:
We are a data rich business with ~15,000 small customers. Each decision we make can impact many more people than we realise - so it’s critical that we use sound data to support our strategies and review the success of our initiatives.
Can have tough conversations in a positive way:
It’s not a matter of if, but when difficult interpersonal situations arise. Disagreement, conflict and disappointment are a given in a fast moving business where people care about their work. People that proactively have tough conversations with kindness build empathy, trust and great working relationships.
Technical Expertise:
At least 6 years of hands-on experience with performance marketing.
At least 3 years hands-on experience with Google Ads, including campaign setup, management, and reporting. You will have managed large budgets and understand how to optimize across many campaigns and campaign types.
Significant experience with Performance Max is a major plus.
Proficiency in Excel and Google Sheets, with the ability to create advanced formulas, pivot tables, and dynamic dashboards.
Familiarity with Tableau, Looker Studio, or other data visualization tools to use or create actionable reports.
Analytical Skills:
Demonstrated ability to analyze large datasets and extract meaningful trends and insights.
Experience in identifying tracking discrepancies and resolving complex issues.
Expertise in forecasting and performance target tracking.
Communication & Collaboration:
Strong verbal and written communication skills to present findings and recommendations to non-technical stakeholders.
Experience collaborating with cross-functional teams, including marketing, BI and ecommerce teams.
Professional Attributes:
Exceptional attention to detail and a results-oriented mindset.
High level of autonomy with a proactive approach to problem-solving and continuous improvement.
Proven ability to manage multiple tasks and meet deadlines in a fast-paced environment.
About the interview process
The successful candidate will participate in the below interview stages.
It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.
Whether the interviews are held over video call or in person will depend on your location and the role.
Introductory call
A ~30 minute video call with a member of our HR team to discuss your application and get a better understanding of your experience and expectations for the role
Career deep dive
A ~60 minute chat with the Hiring Manager
We’ll discuss your last couple of roles to understand your experience in more detail
In addition, we’ll be trying to gauge your where your strengths lie
Behavioural fit assessment
A ~60 minute chat, usually with a member of HR or the leadership team
We’ll dive into some recent work situations to understand how you think and work
Reference interviews
We’ll have 2-3 short phone or video calls with references that you provide to us
So as to not delay your offer, we may ask your permission to have these calls earlier on in the interview process
Requirement for background screening
Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.
This may include using external vendors to verify the below:
Your education
Any criminal history
Any political exposure
Any bankruptcy or adverse credit history
We will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.
Some other great things about working at Sleek.
Humility and kindness:
Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.
Flexibility:
You’ll be able to work from home (2-3) days per week. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year
Financial benefits:
We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Additionally, you’ll be able to access our flexi benefits scheme for home office equipment or health and fitness expenditure, depending on your country of residence. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.
Personal growth:
You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.
Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy. We have planted over 29,271 trees to reforest our ecosystem and saved 7 tons of paper from landfills by processing over 1.4M pages through SleekSign. We aim to be Carbon Neutral by 2030.
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We seek a data-driven professional to optimize and scale our
paid search campaigns
using
data science techniques.
You will work closely with marketing and data teams to build predictive models, analyze performance, and improve bidding strategies.
Analyze and optimize
Google Ads
performance using data-driven insights.
Develop
predictive models and bidding algorithms
to maximize ROI.
Implement
A/B testing
and incrementality experiments to improve campaign efficiency.
Work with
large datasets (SQL, Python, BigQuery)
to identify trends and insights.
Build
automated dashboards & reports
for campaign monitoring.
Collaborate with marketing teams to refine
audience targeting & attribution models.
Requirements
5+ years
in
performance marketing analytics, growth analytics, or data science.
Strong skills in
SQL, Python, and statistical analysis.
Working kowledge with
Google Ads, SA360, and bid automation strategies.
Familiarity with
marketing attribution models
(MMM, MTA) and incrementality testing.
Proficiency in
data visualization (Tableau, Looker, or Power BI).
Strong business acumen with an understanding of
CPC, ROAS, LTV, and CAC.
Experience in
ad automation (scripts, API integrations).
Understanding of
cloud data platforms (BigQuery, Snowflake).
Prior experience in
E-commerce, OTA, or consumer tech.
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Select how often (in days) to receive an alert:
An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say.“Hello BIG Possibilities”.
Be a Part of Something BIG!
Are you passionate about data and creative to drive campaign performance for SMB?
Are you passionate about lead generation for SMB to ensure a steady pipeline of high-quality prospects for SMB products and services?
At Singtel, we’re transforming how we connect with SMB customers. We’re looking for an experienced Performance Marketing Manager for SMB lead generation and/or campaign.
Make an Impact by
Developing and executing performance marketing strategies across various digital channels to drive acquisition for SMB products and services.
Managing and optimizing paid advertising campaigns to maximize ROI and achieve KPIs.
Keeping abreast of new media, digital marketing tracking trends and implementing tools to track the effectiveness of our digital marketing campaigns.
Conducting market research and competitive analysis to identify growth opportunities.
Collaborating with the creative team to develop compelling ad creatives and landing pages.
Monitoring and analyzing campaign performance data, providing regular reports and insights.
Implementing A/B testing and other optimization techniques to improve campaign effectiveness.
Working closely with the media agency to deliver against the sales goals.
Working closely with the internal teams to ensure alignment and support for campaign objectives and lead generation.
Managing allocated marketing budgets for various campaigns and activities.
Skills For Success
Bachelor's degree in Marketing, Business, or a related field.
Proven 3-5 years of experience in performance marketing, preferably within the SMB sector or within a media agency.
Strong analytical skills and proficiency in using marketing analytics tools.
Excellent communication and collaboration skills.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Advanced knowledge of digital marketing platforms and tools.
Creative thinker with a passion for driving results and continuous improvement.
Rewards that Go Beyond
Full suite of health and wellness benefits.
Ongoing training and development programs.
Internal mobility opportunities.
Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
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Our client is the leading cryptocurrency exchanges from in the United States. Since 2012, the client has grown into a fully regulated, publicly traded platform available in over 100 countries. As of 2024. Client operates with over 108 million users, manages assets valued at around US$404 billion.

Our client is looking for someone with the belows:

• Proven Experience: A minimum of 5 years of hands-on experience in performance marketing, with a demonstrated history of managing large-scale budgets successfully.
• Platform Expertise: Mastery of Google Ads, TikTok for Business, and Meta Ads Manager is essential. Strong knowledge of Apple Search Ads and X Ads is highly preferred.
• Analytical Skills: An excellent data-driven and analytical mindset. Proficient with tools like Google Analytics, AppsFlyer, or similar mobile measurement partners. Experience with SQL/Python for ROI analysis is a strong plus.
• Industry Knowledge: A genuine interest in and understanding of the cryptocurrency/Web3 industry. Prior exposure with financial or crypto-related products is a significant advantage.
• Communication & Collaboration: Excellent communication, coordination, and project management skills, with the ability to work effectively in a cross-functional team environment.

Please refer to U3’s Privacy Notice for Job Applicants/Seekers at When you apply, you voluntarily consent to the collection, use and disclosure of your personal data for recruitment/employment and related

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.
About The Team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company’s growth and success.
What You’ll Do
We’re looking for an ambitious Performance Marketer with expertise in online marketing and measurement to measure, analyse, manage and optimize our digital marketing initiatives. This role is ideal for someone passionate about scaling customer acquisition, managing cross-channel campaigns, managing attribution, measurement and driving measurable impact. With a focus on campaigns, analytics, measurement, ABM (Account-Based Marketing) advertising, across digital channels, you’ll play a key role in our next phase of growth. This role reports to the Global Performance Marketing Director.
This role is based in Singapore.
Responsibilities
Lead performance marketing campaigns across paid search, social, display, and programmatic channels to meet Awareness, CPA and ROAS targets
Lead go-to-market planning for new products and market launches, integrating performance marketing strategies
Run continuous A/B and multivariate tests on creatives, targeting, and messaging to improve campaign performance
Manage campaign budgets with a focus on efficiency and growth
Partner with agencies and internal teams to automate campaign optimizations and streamline reporting processes
Own tagging, tracking, and attribution setups, including UTM management, pixel implementation, and server-side tracking
Collaborate with data science and analytics teams on advanced measurement projects like Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM), providing performance marketing input
Pull and analyze campaign data using tools/platforms such as Looker, Salesforce, GA4 to identify trends, surface insights, and recommend optimizations
Minimum Qualifications
5+ years of experience in digital marketing, with a proven track record of managing and optimizing multi-channel and regional paid media campaigns
Demonstrated success running Always-On and Evergreen campaigns that consistently achieve CPA and ROAS targets
Strong understanding of full-funnel marketing
Hands-on experience managing regional media budgets with a focus on both efficiency and measurable growth
Advanced analytical skills with the ability to extract insights, measure performance, and continuously optimize campaigns
Experience setting up and maintaining accurate tagging, tracking, and attribution systems (UTMs, pixels, server-side tracking)
Familiarity with ABM advertising and hands-on involvement in attribution modeling, including UTM frameworks, Multi-Touch Attribution (MTA), and Marketing Mix Modeling (MMM)
Proficiency with performance marketing tools such as Google Analytics, AppsFlyer, Looker, Salesforce, or similar BI/CRM platforms
Comfortable working cross-functionally and influencing stakeholders across multiple markets and teams
Preferred Qualifications
Prior experience working in-house and/or managing media agencies in a global or regional capacity
Working knowledge of marketing automation, CRM, and advanced data analytics platforms
Creative problem-solver with the ability to develop impactful ad copy, creative briefs, and optimized landing pages
Proven ability to thrive in a fast-moving environment, balancing strategic priorities with hands-on execution
Fintech, tech, or B2B experience is a plus, but not required
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
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Senior Associate Performance Marketing Manager page is loaded
Senior Associate Performance Marketing Manager Apply locations Singapore - Local Office time type Full time posted on Posted 30+ Days Ago job requisition id R0007162
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
Channel Strategy: Define the overall channel strategy across locales, defining foundations for a sustainable and healthy business. Involved in jointly defining ambitious growth plans for the channel/ BU . Performance Analysis & Reporting: Regularly track and analyze key performance metrics ( e.g. , cost-per-click, conversion rates, ROI ) with the team to identify trends and areas for improvement. Comfortable with clear. actionable and concise recommendations that speaks to leadership and senior audiences. Bidding & Media Optimisation: Championing creation of bidding strategies across channels to maximize BU ROI. Performance-driven with a mentality to focus on delivering results against plans, through constant monitoring and agile optimization actions. Inventory & Sourcing Management: Define and evolve the inventory strategy for the channels being operated to enable growth for the channel/BU accounting for competitor and supplier nuances in the travel industry. Conversion Path Optimization: Drive cross functional squads with product, supply, pricing, customer service, martech , and data teams to ensure achievement of conversion rate goals for the metasearch ecosystem. Champion optimizing user experience, including landing pages, ad creatives, calls-to-action, to maximize conversions and enable happy customer stories after purchase too. Market & Competitor Research: Lead initiatives to stay ahead of trends and innovations in the metasearch space. Enable the team to develop competitor analysis and recommend new opportunities or adjustments to tactics as needed to stay competitive. Partner management: Managing partner relationships and enabling win-win scenarios for sustained partnership and growth.
Requirements
At least 5 years of experience in growth marketing, product management, or eCommerce roles, ideally in the tech or start-up sectors. Ability to analyze and manage a P&L . Familiarity with the customer journey and hands-on experience with data and product analytics tools (e.g., SQL, Tableau, Google Analytics, or similar). Experience managing digital marketing channels, including optimization and reporting, with a focus on performance and ROI. Ability to manage nimble teams and execute day-to-day channel tasks, including bidding, performance tracking, and reporting. Strong communication and interpersonal skills with the ability to collaborate across teams and manage relationships with internal stakeholders. Comfortable executing tactics in a fast-paced, dynamic environment, while balancing strategic thinking with hands-on execution. Experience in Travel Tech Industry is a plus.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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Senior Associate Performance Marketing Manager locations Singapore - Local Office posted on Posted Yesterday Performance Marketing Manager - Strategy and MarTech locations Singapore - Local Office time type Full time posted on Posted 30+ Days Ago Senior Associate, Affiliate Marketing Manager locations 2 Locations time type Full time posted on Posted 14 Days Ago time left to apply End Date: August 8, 2025 (12 days left to apply)
About Us
We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be Southeast Asia’s Leading Travel Platform. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.
With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations—all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.
Our vision is to enrich people’s life by empowering them in fulfilling their unique travel aspirations, seamlessly.
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Job Description: Performance Marketing Manager - Supermom

Role Overview: Supermom is seeking a highly skilled Performance Marketing Manager to lead our paid acquisition efforts, with a primary focus on driving high-quality, cost-effective leads through Meta (Facebook/Instagram) and other paid ad platforms. The ideal candidate will have deep hands-on experience in campaign execution, data-driven optimization, and advanced audience strategies leveraging zero and first-party data. This role will play a critical part in shaping Supermom's growth by integrating native CRM insights, ensuring accurate tracking, and maximizing the performance and ROI of all paid campaigns.

Key Responsibilities:

1. Strategy & Execution
o Develop, implement, and optimize paid media strategies across Meta and additional platforms (Google Ads, TikTok, etc.) to achieve lead generation and cost-per-lead targets.
o Own the end-to-end management of campaigns: audience segmentation, creative briefing, campaign setup, A/B testing, and ongoing optimization.

o Lead the integration of zero and first-party data (e.g., CRM, website, lead validity) into paid media strategies for improved targeting, retargeting, and lookalike audience creation.

o Collaborate with product, design, and analytics to align campaign messaging and landing page experiences for optimal conversion.

2. Data, Analytics & Optimization

o Oversee the implementation and maintenance of tracking infrastructure (Facebook Pixel, Meta CAPI, Google Tag Manager, etc.) to ensure accurate measurement of campaign performance and lead validity.

o Analyze campaign data and CRM feedback to refine targeting, creative, and bidding strategies, reducing cost per valid lead and improving overall lead quality.

o Leverage CDP and CRM audience syncs to minimize lead duplication and maximize audience freshness.

o Report on key performance metrics, insights, and recommendations to executive leadership.

3. Technology & Tools
o Lead the technical setup and troubleshooting of tracking solutions (GTM, Meta Pixel, Meta CAPI, server-side tagging, etc.) o Ensure seamless data flows between website, CRM, and ad platforms, enabling closed-loop reporting and advanced audience targeting.
o Stay current with industry trends, platform updates, and privacy regulations affecting paid media and data usage.

4. Leadership & Collaboration
o Manage and mentor a team of performance marketers and/or external partners, fostering a culture of experimentation and continuous improvement.
o Partner with cross-functional teams to ensure marketing initiatives are aligned with business objectives and customer insights.

Required Experience & Skills
• 7+ years of hands-on experience managing large-scale paid ad campaigns, with a strong emphasis on Meta platforms.
• Demonstrated expertise in leveraging first-party and zero-party data for campaign optimization, including CRM integrations and audience segmentation.
• Advanced proficiency with:
o Meta Ads Manager, Google Ads, and other major paid media platforms.
o Google Tag Manager (GTM) for pixel and event implementation.
o Meta Conversion API (CAPI) and server-side tracking solutions.
o Customer Data Platforms (CDPs) and CRM-to-ad platform audience syncs.
• Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations.
• Experience with A/B testing, creative optimization, and conversion rate optimization.
• Excellent communication, project management, and cross-functional collaboration skills.
• Up-to-date knowledge of digital marketing trends, privacy regulations, and best practices.

Scope of Work Objective: Drive efficient, scalable lead generation for Supermom by executing and optimizing paid media campaigns, with a focus on integrating CRM data and advanced tracking to maximize valid lead volume and minimize cost per acquisition.
Key Deliverables
• Launch and manage high-performing paid ad campaigns across Meta and other platforms, ensuring best-in-class cost per valid lead.
• Implement and maintain robust tracking infrastructure (GTM, Meta Pixel, CAPI) for accurate measurement and attribution.

• Integrate CRM and website data into paid media strategies, including:
o Syncing CRM segments for audience targeting and lookalike modeling.
o Feeding back lead validity and conversion data to optimize campaigns.
• Regularly analyze campaign and CRM data to identify optimization opportunities, reduce lead duplication, and improve targeting efficiency.
• Conduct ongoing A/B testing of creatives, audiences, and landing pages to maximize conversion rates.
• Prepare and present detailed performance reports, insights, and strategic recommendations to leadership.
• Collaborate with internal teams (product, analytics, design) to ensure campaign alignment and data integrity.
• Stay ahead of platform changes, privacy updates, and emerging tools to ensure Supermom's paid media strategy remains competitive.

Success Metrics
• Cost per valid lead meets or exceeds target benchmarks.
• Achieve revenue targets required for paid channels.
• Increased volume and quality of leads driven by paid media.
• Improved accuracy and completeness of campaign tracking and attribution.
• Effective utilization of CRM and first-party data in campaign optimization.
• Demonstrated ROI and incremental growth from paid acquisition efforts.

This role is ideal for a data-driven, technically adept marketing leader who thrives on hands-on campaign management, advanced data integration, and measurable business impact.

Performance Marketing Manager (Full-Time/Remote)
Join to apply for the
Performance Marketing Manager (Full-Time/Remote)
role at
Smile
Performance Marketing Manager (Full-Time/Remote)
Join to apply for the
Performance Marketing Manager (Full-Time/Remote)
role at
Smile
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
The Role
ROLE OBJECTIVES
This performance profile seeks to attract a performance marketer with a proven track record of driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other paid marketing platforms.
As a performance marketer, you will be accountable for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover.
This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
Key Responsibilities
Strategic Campaign Development
Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing and other relevant search platforms.
Develop and execute paid social campaigns to acquire new members and retain existing ones.
Develop platform-specific ad creatives (videos and static) along with a detailed plan to drive revenue and sales across Facebook, Instagram, TikTok, YouTube, and other relevant channels.
Campaign Optimisation
Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms. This includes optimising targeting options, ad placements, and bidding strategies.
Collaborate with the sales team to align messaging and drive enterprise-level growth.
Conduct thorough keyword research to identify relevant search terms and opportunities. Manage keyword bids, ad copy, and landing page optimisation to enhance campaign performance across all advertising channels.
Monitor, develop and analyse paid social campaigns to maximise ROI and reduce cost per acquisition across platforms. This includes optimising the target audience, ad creative and landing pages.
Own the Complete Funnel
Develop ideas for generating leads and revenue through targeted Top, Middle & Bottom of the funnel campaigns.
Maintain a 360° view of the funnel, tracking everything from impressions to conversions on a daily basis.
Identify opportunities and troubleshoot issues at both the campaign and website levels to optimise performance.
Monitor key metrics and report insights regularly to drive timely improvements.
Work closely with stakeholders (design, content, and IT) to address and resolve the funnel-related concerns.
Budget Management
Effectively manage PPC and paid social budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
Testing
Develop testing hypotheses and implement a prioritised testing plan to ensure continuous learning.
Coordinate A/B testing of ad copy, creative and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
Performance Reporting
Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
Generate regular reports on key paid social campaign metrics. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
Hunt for New Platforms
Explore new opportunities across paid platforms and channels to sustain and accelerate growth.
Drive revenue with a growth mindset - through structured experimentation programs, learn from failures and make data-driven decisions.
Collaboration & Communication
Collaborate with the designer & content manager to ensure creatives and communication are in line with brand guidelines.
Work closely with the SEO lead and the rest of the Growth Marketing team to align performance marketing strategies with organic search initiatives and overall marketing programs.
Communicate campaign performance, updates, and insights effectively to stakeholders.
KEY PERFORMANCE INDICATORS
Acquisition (Grow Smiledental cover)
Drive month-on-month growth in dental cover sales by building and executing a scalable acquisition plan for Smile. Stay forward-looking, adapt confidently in ambiguity, and operate with a strong growth mindset to consistently achieve targets.
ROI (Return on Investment)
Measure the sales and revenue generated from individual platforms and campaigns. Track, monitor and improve the Lifetime Value of the customer, ensuring positive ROI for each campaign.
CAC (Customer Acquisition Cost)
Monitor and optimise the average cost incurred to acquire a new member or lead through campaigns, maximising new member acquisition within budget parameters.
Monitor and implement strategies to improve metrics across each stage of the acquisition funnel.
Ideal Profile
Requirements
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
Has a passion for excelling in all they do, and this is evidenced in the extra references provided in your application.
Has extensive experience and evidence of achieving exceptional results with paid platforms like Google Ads, Meta Ads, and other paid social platforms.
Demonstrated success running successful Google ads and Meta ads is a must.
Should be analytical, strategic, and creative when the role requires it.
A growth mindset is essential - someone who embraces challenge, learns from feedback, and continuously seeks improvement.
Has perfectly spoken & written English.
Has the highest integrity.
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
What's on Offer?
100% Remote: Enjoy the flexibility and convenience of working from anywhere.
Full-Time Position: Secure a stable and consistent work schedule.
Similar Time Zone: Work seamlessly with a team in a compatible time zone.
Established Company: Join a nearly 20-year-old successful & growing organisation.
National Presence: Be part of a national Australian company.
Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO and a successful Head of Marketing from India.
Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
Integrated Marketing Strategy: A company with a cohesive marketing strategy ensures that PPC and paid social campaigns align with broader marketing goals, improving overall campaign effectiveness and brand consistency.
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Marketing and Sales
Industries Insurance and Hospitals and Health Care
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Job Description: Performance Marketing Manager – Supermom
Role Overview:
Supermom is seeking a highly skilled Performance Marketing Manager to lead our paid acquisition efforts, with a primary focus on driving high-quality, cost-effective leads through Meta (Facebook/Instagram) and other paid ad platforms. The ideal candidate will have deep hands-on experience in campaign execution, data-driven optimization, and advanced audience strategies leveraging zero and first-party data. This role will play a critical part in shaping Supermom’s growth by integrating native CRM insights, ensuring accurate tracking, and maximizing the performance and ROI of all paid campaigns.
Key Responsibilities:
1. Strategy & Execution
o Develop, implement, and optimize paid media strategies across Meta and additional platforms (Google Ads, TikTok, etc.) to achieve lead generation and cost-per-lead targets.
o Own the end-to-end management of campaigns: audience segmentation, creative briefing, campaign setup, A/B testing, and ongoing optimization.
o Lead the integration of zero and first-party data (e.g., CRM, website, lead validity) into paid media strategies for improved targeting, retargeting, and lookalike audience creation.
o Collaborate with product, design, and analytics to align campaign messaging and landing page experiences for optimal conversion.
2. Data, Analytics & Optimization
o Oversee the implementation and maintenance of tracking infrastructure (Facebook Pixel, Meta CAPI, Google Tag Manager, etc.) to ensure accurate measurement of campaign performance and lead validity.
o Analyze campaign data and CRM feedback to refine targeting, creative, and bidding strategies, reducing cost per valid lead and improving overall lead quality.
o Leverage CDP and CRM audience syncs to minimize lead duplication and maximize audience freshness.
o Report on key performance metrics, insights, and recommendations to executive leadership.
3. Technology & Tools
o Lead the technical setup and troubleshooting of tracking solutions (GTM, Meta Pixel, Meta CAPI, server-side tagging, etc.) o Ensure seamless data flows between website, CRM, and ad platforms, enabling closed-loop reporting and advanced audience targeting.
o Stay current with industry trends, platform updates, and privacy regulations affecting paid media and data usage.
4. Leadership & Collaboration
o Manage and mentor a team of performance marketers and/or external partners, fostering a culture of experimentation and continuous improvement.
o Partner with cross-functional teams to ensure marketing initiatives are aligned with business objectives and customer insights.
Required Experience & Skills

• 7+ years of hands-on experience managing large-scale paid ad campaigns, with a strong emphasis on Meta platforms.
• Demonstrated expertise in leveraging first-party and zero-party data for campaign optimization, including CRM integrations and audience segmentation.
• Advanced proficiency with:

o Meta Ads Manager, Google Ads, and other major paid media platforms.
o Google Tag Manager (GTM) for pixel and event implementation.
o Meta Conversion API (CAPI) and server-side tracking solutions.
o Customer Data Platforms (CDPs) and CRM-to-ad platform audience syncs.

• Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations.
• Experience with A/B testing, creative optimization, and conversion rate optimization.
• Excellent communication, project management, and cross-functional collaboration skills.
• Up-to-date knowledge of digital marketing trends, privacy regulations, and best practices.

Scope of Work Objective:
Drive efficient, scalable lead generation for Supermom by executing and optimizing paid media campaigns, with a focus on integrating CRM data and advanced tracking to maximize valid lead volume and minimize cost per acquisition.
Key Deliverables

• Launch and manage high-performing paid ad campaigns across Meta and other platforms, ensuring best-in-class cost per valid lead.
• Implement and maintain robust tracking infrastructure (GTM, Meta Pixel, CAPI) for accurate measurement and attribution.
• Integrate CRM and website data into paid media strategies, including:

o Syncing CRM segments for audience targeting and lookalike modeling.
o Feeding back lead validity and conversion data to optimize campaigns.

• Regularly analyze campaign and CRM data to identify optimization opportunities, reduce lead duplication, and improve targeting efficiency.
• Conduct ongoing A/B testing of creatives, audiences, and landing pages to maximize conversion rates.
• Prepare and present detailed performance reports, insights, and strategic recommendations to leadership.
• Collaborate with internal teams (product, analytics, design) to ensure campaign alignment and data integrity.
• Stay ahead of platform changes, privacy updates, and emerging tools to ensure Supermom’s paid media strategy remains competitive.

Success Metrics

• Cost per valid lead meets or exceeds target benchmarks.
• Achieve revenue targets required for paid channels.
• Increased volume and quality of leads driven by paid media.
• Improved accuracy and completeness of campaign tracking and attribution.
• Effective utilization of CRM and first-party data in campaign optimization.
• Demonstrated ROI and incremental growth from paid acquisition efforts.
• This role is ideal for a data-driven, technically adept marketing leader who thrives on hands-on campaign management, advanced data integration, and measurable business impact.
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