4,186 Partnership Marketing jobs in Singapore

Senior Strategic Partnership & Loyalty Marketing Manager page is loaded# Senior Strategic Partnership & Loyalty Marketing Managerlocations:
Singaporetime type:
Full timeposted on:
Posted Todayjob requisition id:
JR Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.# **Job Responsibilities :**Razer is seeking a dynamic and data-driven Strategic Partnership & Loyalty Marketing Manager to lead the development and optimization of our partner-driven growth initiatives and customer loyalty programmes within our e-commerce business.
This hybrid role combines strategic partnership development with loyalty programme management to drive measurable outcomes in customer acquisition, retention, and lifetime value.**Program Strategy & Growth*** Develop and execute strategies to grow Razer’s global partner ecosystem and loyalty programme, ensuring profitability and long-term success.* Identify and onboard new performance-based partners and loyalty members to expand reach and diversify traffic sources.* Build and maintain strong relationships with partners and loyalty stakeholders globally, offering support and resources to optimize performance.**Loyalty Programme Management*** Lead the design, implementation, and optimization of Razer’s loyalty programme to enhance customer retention and lifetime value.* Analyse customer behaviour, segmentation, and market trends to develop targeted rewards and engagement strategies.* Collaborate with CRM, product, and customer service teams to ensure seamless integration of loyalty initiatives across touchpoints.* Monitor programme performance metrics (e.g., repeat purchase rate, redemption rate, CLV) and provide actionable insights.* Manage loyalty programme budgets, vendor relationships, and ensure compliance with data privacy and regulatory standards.**Outreach & Partnership Development*** Conduct outreach to potential collaborators, presenting the value of joining Razer’s performance-driven partner program.* Negotiate and finalize partnership agreements with favourable, mutually beneficial terms.* Explore new partnership models including influencers, content creators, and referral platforms.**Campaign Coordination & Execution*** Coordinate the production and approval of digital assets for partner campaigns, ensuring brand consistency and timely delivery.* Set up and manage performance campaigns across partner channels, tracking results and optimizing for ROI.* Collaborate with internal teams to align partner campaigns with product launches and seasonal promotions.**Performance Analysis & Reporting*** Monitor and analyse partner performance metrics including clicks, conversions, and revenue contribution.* Prepare detailed reports and dashboards with actionable insights for internal stakeholders and senior management.* Present performance reviews and strategic recommendations to leadership on a regular basis.**Cross-Functional Collaboration*** Work closely with digital marketing, CRM, product, and business units to align partner efforts with broader marketing goals.* Ensure consistent communication and collaboration across global teams to support campaign execution and performance tracking.**Process Improvement & Quality Assurance*** Identify opportunities to improve workflows, partner onboarding, and campaign setup processes.* Implement best practices to enhance the efficiency, scalability, and effectiveness of the partner program.# Pre-Requisites :* 5–7 years of experience in affiliate marketing or performance partnerships, or loyalty programs management.* Strong analytical skills with experience in partner tracking platforms and attribution tools* Excellent communication, negotiation, and relationship-building skills.* Familiarity with affiliate platforms (e.g. Impact, Rakuten, CJ). Experience with influencer tools is a plus.* Self-starter with the ability to manage multiple projects and deadlines.* Passion for technology and consumer electronics is a plus.At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.
Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.
The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.
Razer is proud to be certified as a Great Place to Work in both United States and Singapore. This is a testament to our commitment to make your quest at Razer a rewarding one
#J-18808-Ljbffr

Overview
Senior Strategic Partnership & Loyalty Marketing Manager role at Razer Inc. Join to apply for the Senior Strategic Partnership & Loyalty Marketing Manager role at Razer Inc. Razer is a global company with teams across 5 continents. A great place to work with a gamer-centric culture and opportunities for growth.
Responsibilities
Develop and execute strategies to grow Razer’s global partner ecosystem and loyalty programme, ensuring profitability and long-term success.
Identify and onboard new performance-based partners and loyalty members to expand reach and diversify traffic sources.
Build and maintain strong relationships with partners and loyalty stakeholders globally, offering support and resources to optimize performance.
Lead the design, implementation, and optimization of Razer’s loyalty programme to enhance customer retention and lifetime value.
Analyse customer behaviour, segmentation, and market trends to develop targeted rewards and engagement strategies.
Collaborate with CRM, product, and customer service teams to ensure seamless integration of loyalty initiatives across touchpoints.
Monitor programme performance metrics (e.g., repeat purchase rate, redemption rate, CLV) and provide actionable insights.
Manage loyalty programme budgets, vendor relationships, and ensure compliance with data privacy and regulatory standards.
Conduct outreach to potential collaborators, presenting the value of joining Razer’s performance-driven partner program.
Negotiate and finalize partnership agreements with favourable, mutually beneficial terms.
Explore new partnership models including influencers, content creators, and referral platforms.
Coordinate the production and approval of digital assets for partner campaigns, ensuring brand consistency and timely delivery.
Set up and manage performance campaigns across partner channels, tracking results and optimizing for ROI.
Collaborate with internal teams to align partner campaigns with product launches and seasonal promotions.
Monitor and analyse partner performance metrics including clicks, conversions, and revenue contribution.
Prepare detailed reports and dashboards with actionable insights for internal stakeholders and senior management.
Present performance reviews and strategic recommendations to leadership on a regular basis.
Work closely with digital marketing, CRM, product, and business units to align partner efforts with broader marketing goals.
Ensure consistent communication and collaboration across global teams to support campaign execution and performance tracking.
Identify opportunities to improve workflows, partner onboarding, and campaign setup processes.
Implement best practices to enhance the efficiency, scalability, and effectiveness of the partner program.
Pre-Requisites / Qualifications
5–7 years of experience in affiliate marketing or performance partnerships, or loyalty programs management.
Strong analytical skills with experience in partner tracking platforms and attribution tools.
Excellent communication, negotiation, and relationship-building skills.
Familiarity with affiliate platforms (e.g. Impact, Rakuten, CJ). Experience with influencer tools is a plus.
Self-starter with the ability to manage multiple projects and deadlines.
Passion for technology and consumer electronics is a plus.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Computers and Electronics Manufacturing
Referrals increase your chances of interviewing at Razer Inc. by 2x
Get notified about new Loyalty Marketing Manager jobs in
Singapore .
#J-18808-Ljbffr

• Lead quarterly and annual marketing planning cycles, connecting strategic business objectives with strategic and operational rigor.
• Partner with performance marketing and analytics team to extract performance reports and develop reporting frameworks that drive transparency and accountability.
• Partner with marcomm team to collate insights and drive continuous improvement.
• Oversee budget tracking, resource planning, and process optimization across marketing channels and initiatives
• Collaborate with finance to manage marketing budgets, forecast spend, and evaluate ROI.

• Embraces technology and champion the adoption of emerging tools and platforms, including AI, to drive innovation and operational agility.
• Support onboarding and enablement programs to build marketing capabilities and foster a high-performance culture.

• At least 7 years of experience in marketing operations, strategy, business analytics, or consulting.
• Strong analytical skills and outcomes-based mindset, with proficiency in Excel and data visualization tools (e.g., Tableau, Power BI); familiarity with SQL or BigQuery is a plus.
• Solid understanding of marketing funnels, campaign performance metrics, and ROI frameworks.
• Experience in consumer-facing, data-driven environments such as telecom, tech, or FMCG is preferred.

• Lead quarterly and annual marketing planning cycles, connecting strategic business objectives with strategic and operational rigor.
• Partner with performance marketing and analytics team to extract performance reports and develop reporting frameworks that drive transparency and accountability.
• Partner with marcomm team to collate insights and drive continuous improvement.
• Oversee budget tracking, resource planning, and process optimization across marketing channels and initiatives
• Collaborate with finance to manage marketing budgets, forecast spend, and evaluate ROI.

• Embraces technology and champion the adoption of emerging tools and platforms, including AI, to drive innovation and operational agility.
• Support onboarding and enablement programs to build marketing capabilities and foster a high-performance culture.

• At least 7 years of experience in marketing operations, strategy, business analytics, or consulting.
• Strong analytical skills and outcomes-based mindset, with proficiency in Excel and data visualization tools (e.g., Tableau, Power BI); familiarity with SQL or BigQuery is a plus.
• Solid understanding of marketing funnels, campaign performance metrics, and ROI frameworks.
• Experience in consumer-facing, data-driven environments such as telecom, tech, or FMCG is preferred.

What You'll Do:

• Champion emerging technologies (including AI) to drive innovation and agility
• Support onboarding and enablement to build a high-performance marketing culture
• Drive strategic planning, performance tracking, and operational excellence

What We're Looking For:

• 7+ years in marketing ops, strategy, analytics, or consulting
• Strong analytical mindset; Excel, Tableau/Power BI skills a must (SQL/BigQuery a plus)
• Deep understanding of marketing funnels, ROI, and campaign metrics
• Experience in fast-paced, consumer-driven industries (tech, telecom, FMCG)
• Strong communication and stakeholder management in matrixed setups

What's in It for You:

• Influence strategic marketing and commercial decisions
• Work cross-functionally with impact
• Be part of a bold, collaborative, tech-forward culture

Job Types: Full-time, Permanent

Benefits:

• Health insurance

This role will be in a position to build StarHub's reputation and distinctive positioning in small and medium-sized business (SMB) sectors by defining the strategy, driving executions to raise brand awareness and developing B2B campaigns/marketing programs to generate leads among SMB customers (including business owners, decision-makers and start-up entrepreneurs) for products and services within the Consumer Business Group.

With a customer-first mindset, this role will champion the voice of SMB customers and establish StarHub as a business enabler/solutions provider for startups and SMBs. In addition, this individual will create and implement promotional events and programs that reinforces the brand positioning and awareness in minds of CBG customers. The incumbent will collaborate closely with cross-functional teams including Sales, Product and Go-to-Market to ensure alignment and progress toward shared business goals.

Job Responsibilities

Develop and implement marketing strategies and plans to increase awareness of StarHub as a SMB business enabler/solutions provider, to achieve sales targets and promote market growth

Plan and implement multi-channel campaigns to drive lead generation and customer acquisitions among SMBs, including paid media campaigns and email marketing

Work closely with the Digital Marketing team to ensure paid media campaign efficiencies and maximise ROI

Create, organize and manage virtual and in-person events, consumer and trade show participation to engage CBG customers

Develop and implement a compelling content strategy, creating and distributing sales enablement materials, relevant product and brand-related content including case studies and success stories to engage current and prospective customers through owned, paid and earned channels

Manage and optimize website content to effectively communicate our value proposition to SMBs and supports lead generation

Monitor and analyse business performance to ensure effectiveness of campaigns and optimize marketing strategies

Analyse customer insights, market and competitor intelligence to deliver recommendations that drive effective segmentation, and tailor strategies to address the unique needs of existing and new customers as well as identify opportunities in growth sectors

Identify and manage marketing partnerships that drive business targets and goals

Manage and allocate marketing budgets to ensure efficient use of resources

Qualifications

Bachelor's degree or equivalent preferably in Marketing, Mass Communications or Business Administration.

Over 8 years of experience in marketing with a focus on B2B/SMB marketing preferred

Proven expertise in developing and executing campaigns, cross-functional projects, and driving results

Strong written, verbal and non-verbal communications skills

Creative and analytical thinker

Experience with event management, content creation, campaign management

Excellent stakeholder management and communications skills

Thrive in managing multiple diverse projects under fast-paced conditions and shifting priorities

To APPLY NOW, click on Skye

Position Overview

We're seeking a Marketing Strategy Intern to support our team in developing and executing strategic marketing initiatives with a focus on AI-enhanced solutions. This role offers a unique opportunity to learn how traditional marketing principles are being revolutionized through artificial intelligence applications while gaining hands-on experience in a dynamic agency environment.

Responsibilities

• Assist in researching market trends, competitor strategies, and emerging AI marketing technologies
• Support the development of marketing strategy presentations and client proposals
• Help gather and analyze marketing data to inform strategic recommendations
• Contribute to content creation for both traditional and AI-powered marketing campaigns
• Participate in brainstorming sessions for new marketing approaches and solutions
• Assist in monitoring campaign performance and preparing client reports
• Support project management for ongoing marketing strategy initiatives
• Attend client meetings to observe strategic discussions and implementation planning

Required Qualifications

• Currently pursuing or recently completed a diploma/degree in Marketing, Business, Communications, or related field
• Strong analytical thinking and problem-solving skills
• Excellent written and verbal communication abilities
• Proficiency with standard office software and collaboration tools
• Ability to manage multiple priorities in a fast-paced environment
• Keen attention to detail and commitment to high-quality work

Technical Marketing Skills

• Knowledge of Google Analytics 4 and Google Tag Manager
• Familiarity with Google Workspace and Microsoft Office suites
• Understanding of social media management tools (Hootsuite, Buffer, Later, etc.)
• Basic understanding of SEO principles and tools (SEMrush, Ahrefs, Moz)
• Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.)
• Basic knowledge of design tools (Canva, Adobe Creative Suite)
• Understanding of CRM systems (Salesforce, HubSpot, etc.)
• Familiarity with project management tools (Asana, Trello, )

Desired Skills & Attributes

• Genuine curiosity about artificial intelligence and its applications in marketing
• Passion for staying current with emerging marketing technologies and trends
• Interest in data analytics and its role in marketing decision-making
• Enthusiasm for how AI tools can enhance content creation, customer targeting, and campaign optimization
• Eagerness to learn about machine learning, natural language processing, and predictive analytics
• Creative mindset with the ability to think both strategically and tactically
• Self-motivated with a growth mindset and willingness to take on new challenges

What We Offer

• Hands-on learning at the cutting edge of marketing strategy and AI innovation
• Mentorship from experienced marketing strategists and AI specialists
• Exposure to diverse client projects across multiple industries
• Structured learning opportunities about AI marketing applications
• Possibility for future employment opportunities based on performance
• Collaborative, supportive work environment that values fresh perspectives

Job Types: Full-time, Part-time, Internship, Fresh graduate, Student job

Contract length: 6 months

Pay: $1, $1,400.00 per month

Expected hours: 44 per week

Benefits:

• Professional development
• Promotion to permanent employee

Work Location: In person

We are seeking a skilled Marketing Strategy Lead to develop and execute product and brand marketing strategies for assigned product categories.

• Design and implement comprehensive marketing strategies to drive business growth.
• Develop and manage product life cycles, commercial innovations, and new product launches.
• Conduct market research, analyze trends, and gather insights from analytics data to inform marketing campaigns.
• Collaborate with cross-functional teams to achieve overall objectives.
• Ensure consistent brand messaging and marketing across social media platforms.
• Organize and run product campaigns, programs, and events to drive sales and revenue growth.

• Degree in Marketing or Business Management.
• At least 3-5 years of brand and product marketing experience, preferably from FMCG industry.