337 Marketing Tools jobs in Singapore

Job Summary

• Lead Product Marketing for Business Inkjet Printers, focusing on achieving sales, profitability, and sustainability targets, along with successful new product launches.
• Ensure adherence to company systems and processes to maintain a professional and consistent business approach.

Key Responsibilities

Market Research

• Conduct market and environmental research to identify new opportunities.
• Convert consumer, competitor, and technology insights into strategic business actions.

Data Analysis

• Analyze quantitative and qualitative data to uncover trends.
• Use statistical tools to forecast impacts on sales and pricing.
• Evaluate marketing efforts through ROI and trend impact assessments.

Customer Intelligence

• Develop a deep understanding of consumer behavior and needs across various segments, including end users and channel partners.
• Perform segmentation analysis to align products and services with target markets.

Product Planning & Management

• Understand product specifications in detail.
• Define strategy and create roadmaps for product development.
• Monitor product performance and manage the product life cycle.

Pricing Strategy

• Assess and implement suitable pricing models.
• Adjust pricing strategies based on internal data and market dynamics.

Go-To-Market Strategy

• Build and execute market entry strategies for product lines.
• Plan and manage product launch schedules.
• Oversee campaign execution and performance.

Product Marketing & Support

• Develop marketing materials and sales tools.
• Equip the sales team with updated product and market insights.
• Measure and track the effectiveness of marketing campaigns.

New Product Launch

• Coordinate with internal teams and Japan HQ on new product rollouts.
• Prepare marketing assets such as brochures and digital content.
• Deliver training and product briefings to regional sales teams across Southeast Asia.

We regret only shortlisted candidates will be contacted. All applications will be handled confidentially. By submitting your application, you agree to the collection, use, retention, and disclosure of your personal information to prospective employers.

Wecruit Pte Ltd

EA License No. 20C0270

Posting Date: 16 Apr 2025

Location: Singapore (City Area), SG, 048624

Company: United Overseas Bank Ltd

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. Our history spans more than 80 years, guided by our values – Honorable, Enterprising, United and Committed.

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services.

This is a leadership role within our Group Retail Marketing, responsible for:

• Leading our group retail consumer marketing strategy across Malaysia, Thailand, Indonesia, and Vietnam.
• Transforming marketing thinking to capture opportunities using digital, AI, and machine learning.
• Ensuring governance and due process across all marketing functions with clear communications to clients.

The role will implement synergies and efficiencies across all markets in key areas:

• Marketing positioning and strategy for common products and services
• Digital Marketing / Performance Marketing / use of AI and other advanced technologies
• Alignment of Brand Corporate Identity and tone of Voice
• Reporting on effectiveness of marketing efforts
• Control and governance

Details:

• Lead the implementation of marketing best practices across all markets.
• Function as the digital subject matter expert to drive Performance Marketing outcomes.
• Maximise the efficiency of third-party agencies (creative and media).
• Work closely with the broader Group Retail marketing team and key stakeholders.
• Continually improve operational efficiency by reviewing processes and technology use.

• Demonstration of leadership qualities including critical thinking and senior executive presence.
• More than 12 years in a marketing role, preferably in financial services or media agencies.
• Able to think strategically and execute directly.
• Strong grasp of marketing strategy and managing agencies.
• Demonstrated experience in a Regional role is preferred.
• Excellent communication and presentation skills.
• Solid experience in performance marketing and marketing technology tools.

UOB is an equal opportunity employer. If you require any assistance or accommodations for the recruitment process, please inform us when you submit your online application.

Join to apply for the Head of Regional Marketing Strategy and Martech , Group Retail role at UOB

Join to apply for the Head of Regional Marketing Strategy and Martech , Group Retail role at UOB

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About The Department

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.

Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

The COO Office has Business Risk & Control teams across various risk types, acting as safeguard for the business

Job Responsibilities

This is a leadership role within our Group Retail Marketing, and is responsible for three vital parts of our marketing function:

• To lead our group retail consumer marketing strategy as we expand our ambitions beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam.
• To transform our marketing thinking beyond the traditional in order to capture the opportunities using digital, AI and machine learning.
• To ensure governance and due process across all our marketing functions, ensuring clear, responsible and engaging communications to all our clients.
  
  

• Marketing positioning and strategy for common products and services
• Digital Marketing / Performance Marketing / use of AI and other advanced technologies to improve productivity, scale and relevance.
• Alignment of Brand Corporate Identity and tone of Voice
• Reporting on effectiveness of marketing efforts
• Control and governance
  
  

• This role will lead the implementation of marketing best practices across all markets, drive adherence to marketing guidelines and the standardisation of common marketing processes and practices to extract strong return on investment of marketing dollars.
• The role will also function as the digital subject matter expert to drive Performance Marketing outcomes for PFS by leveraging UOB’s investment in marketing technology and driving adoption within the marketing teams so that marketing can deliver tangible business outcomes from their marketing investment as well as to improve marketing productivity and efficiencies both within the function and with our external advertising partners.
• This also includes maximising the efficiency and effectiveness of third-party agencies (creative and media)
• Work closely with the broader Group Retail marketing team and key stakeholders in the digital and retail space (marketing, mobile and digital, business analytics, etc) and with key external media and media agency partners to deliver tangible business outcomes.
• This role will continually improve the operational efficiency of the marketing function by reviewing and improving processes and use of technology.
• These responsibilities will be achieved through an understanding of key business drivers, the process of campaign development and campaign management, budget management and controls, workload and capacity optimisation.
  
  

• Demonstration of leadership qualities including critical thinking, conceptual thinking and senior executive presence.
• More than 12 years in a marketing role. Financial services or media agency experience preferred
• Able to think strategically but also execute end-to-end directly and via local in-country marketing teams.
• Strong grasp of marketing strategy, managing agencies and internal partners.
• Demonstrated experience in a Regional role is preferred.
• Excellent communication and presentation skills.
• Ability to join the dots and engage across multiple stakeholders and navigate complex matrixes.
• Solid experience in performance marketing. Direct experience in using and implementing Marketing Technology tools such as the Adobe stack (AA/AT/AAM) or equivalent from other vendors, AppsFlyer and key media targeting tools from Google/FB.
  
  

• Seniority level Executive

• Employment type Full-time

• Job function Marketing and Sales
• Industries Banking and Financial Services

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Location:

Singapore (City Area), SG, 048624

Company: United Overseas Bank Ltd

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

TheRetail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

The COO Office has Business Risk & Control teams across various risk types, acting as safeguard for the business

This is a leadership role within our Group Retail Marketing, and is responsible for three vital parts of our marketing function:
• To lead our group retail consumer marketing strategy as we expand our ambitions beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam.
• To transform our marketing thinking beyond the traditional in order to capture the opportunities using digital, AI and machine learning.
• To ensure governance and due process across all our marketing functions, ensuring clear, responsible and engaging communications to all our clients.

The role will be responsible for the implementation synergies and efficiencies across all Singapore, Malaysia, Thailand, Indonesia and Vietnam. These synergies, strategic and executional alignments will be in key areas of:

• Marketing positioning and strategy for common products and services
• Digital Marketing / Performance Marketing / use of AI and other advanced technologies to improve productivity, scale and relevance.
• Alignment of Brand Corporate Identity and tone of Voice
• Reporting on effectiveness of marketing efforts
• Control and governance

Details:

• This role will lead the implementation of marketing best practices across all markets, drive adherence to marketing guidelines and the standardisation of common marketing processes and practices to extract strong return on investment of marketing dollars.

• The role will also function as the digital subject matter expert to drive Performance Marketing outcomes for PFS by leveraging UOB’s investment in marketing technology and driving adoption within the marketing teams so that marketing can deliver tangible business outcomes from their marketing investment as well as to improve marketing productivity and efficiencies both within the function and with our external advertising partners.

• This also includes maximising the efficiency and effectiveness of third-party agencies (creative and media)

• Work closely with the broader Group Retail marketing team and key stakeholders in the digital and retail space (marketing, mobile and digital, business analytics, etc) and with key external media and media agency partners to deliver tangible business outcomes.

• This role will continually improve the operational efficiency of the marketing function by reviewing and improving processes and use of technology.

• These responsibilities will be achieved through an understanding of key business drivers, the process of campaign development and campaign management, budget management and controls, workload and capacity optimisation.

• Demonstration of leadership qualities including critical thinking, conceptual thinking and senior executive presence.
• More than 12 years in a marketing role. Financial services or media agency experience preferred
• Able to think strategically but also execute end-to-end directly and via local in-country marketing teams.
• Strong grasp of marketing strategy, managing agencies and internal partners.
• Demonstrated experience in a Regional role is preferred.
• Excellent communication and presentation skills.
• Ability to join the dots and engage across multiple stakeholders and navigate complex matrixes.
• Solid experience in performance marketing. Direct experience in using and implementing Marketing Technology tools such as the Adobe stack (AA/AT/AAM) or equivalent from other vendors, AppsFlyer and key media targeting tools from Google/FB.

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Head of Regional Marketing Strategy and Martech , Group Retail
Join to apply for the
Head of Regional Marketing Strategy and Martech , Group Retail
role at
UOB
Head of Regional Marketing Strategy and Martech , Group Retail
Join to apply for the
Head of Regional Marketing Strategy and Martech , Group Retail
role at
UOB
About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
About The Department
The
Retail
function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.
Personal Financial Services
We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.
The COO Office has Business Risk & Control teams across various risk types, acting as safeguard for the business
Job Responsibilities
This is a leadership role within our Group Retail Marketing, and is responsible for three vital parts of our marketing function:
To lead our group retail consumer marketing strategy as we expand our ambitions beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam.
To transform our marketing thinking beyond the traditional in order to capture the opportunities using digital, AI and machine learning.
To ensure governance and due process across all our marketing functions, ensuring clear, responsible and engaging communications to all our clients.
The role will be responsible for the implementation synergies and efficiencies across all Singapore, Malaysia, Thailand, Indonesia and Vietnam. These synergies, strategic and executional alignments will be in key areas of:
Marketing positioning and strategy for common products and services
Digital Marketing / Performance Marketing / use of AI and other advanced technologies to improve productivity, scale and relevance.
Alignment of Brand Corporate Identity and tone of Voice
Reporting on effectiveness of marketing efforts
Control and governance
Details:
This role will lead the implementation of marketing best practices across all markets, drive adherence to marketing guidelines and the standardisation of common marketing processes and practices to extract strong return on investment of marketing dollars.
The role will also function as the digital subject matter expert to drive Performance Marketing outcomes for PFS by leveraging UOB’s investment in marketing technology and driving adoption within the marketing teams so that marketing can deliver tangible business outcomes from their marketing investment as well as to improve marketing productivity and efficiencies both within the function and with our external advertising partners.
This also includes maximising the efficiency and effectiveness of third-party agencies (creative and media)
Work closely with the broader Group Retail marketing team and key stakeholders in the digital and retail space (marketing, mobile and digital, business analytics, etc) and with key external media and media agency partners to deliver tangible business outcomes.
This role will continually improve the operational efficiency of the marketing function by reviewing and improving processes and use of technology.
These responsibilities will be achieved through an understanding of key business drivers, the process of campaign development and campaign management, budget management and controls, workload and capacity optimisation.
Job Requirements
Demonstration of leadership qualities including critical thinking, conceptual thinking and senior executive presence.
More than 12 years in a marketing role. Financial services or media agency experience preferred
Able to think strategically but also execute end-to-end directly and via local in-country marketing teams.
Strong grasp of marketing strategy, managing agencies and internal partners.
Demonstrated experience in a Regional role is preferred.
Excellent communication and presentation skills.
Ability to join the dots and engage across multiple stakeholders and navigate complex matrixes.
Solid experience in performance marketing. Direct experience in using and implementing Marketing Technology tools such as the Adobe stack (AA/AT/AAM) or equivalent from other vendors, AppsFlyer and key media targeting tools from Google/FB.
Be a part of UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
Apply now and make a difference.
Seniority level
Seniority level Executive
Employment type
Employment type Full-time
Job function
Job function Marketing and Sales
Industries Banking and Financial Services
Referrals increase your chances of interviewing at UOB by 2x
Get notified about new Group Head Marketing jobs in
Singapore, Singapore .
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Salt is hiring a ‘Digital Marketing Analyst’ within APJ campaigns and programs marketing team for a one-year contract here in Singapore.

The ideal candidate will gain a deep understanding of our customer personas and will help execute paid media programs across region. This role will combine strategic planning with hands-on program creation and is a perfect opportunity for a talented events marketing expert who is looking to grow.

Responsibilities:

• Ensure the alignment of regional needs and corporate framework to execute world class events experiences across digital and physical formats.
• Take responsibility for paid media campaign operations along with content syndication, social and campaign performance tracking.
• Own and execute digital program operations across APJ via campaign creation on Integrate, tie back with SFDC and Marketo campaign codes.
• Churn reports for region across top performing assets and make recommendations to regions around paid media campaigns.
• Responsible for taking campaigns LIVE with direction from regional leaders, work alongside the digital agency to deliver prescribed assets and summary necessary to take campaigns in market.
• Work with regional and global marketing counterparts and implement best practices in spirit of lean process management.
• Generate reports on paid media campaigns across demand generation and ABM. Keep track of all paid media campaigns in market share weekly, monthly, and quarterly reports on impact.
• Work across APJ functions – project management, digital marketing, operations & automation and field marketing teams to lend help and drive desired outcomes.

Requirements:

• 3-5 years B2B Marketing experience within the enterprise market, enterprise software and SaaS
• Multi-disciplinary marketing background is a must. Understanding of personas within specific industries and buyer’s journey.
• Proven ability and skills to run integrated digital campaigns. Understanding of MarTech tools like Integrate, Marketo, SFDC is highly desirable.
• Experience in marketing enterprise applications is strongly preferred
• Good track record in building, driving and executing strategy across APJ
• Able to build strong peer relationships and ability to influence key stakeholders across APJ
• Bachelor’s degree in business, marketing or related field
• Exceptional written and verbal communications skills
• Must be an enthusiastic, well-organized self-starter, able to use initiative and adapt to change.
• Experience working in a pan-APJ role is highly desirable

If interested apply now!

(CEI No: R1223390 | License No: 07C3147)

Salt is acting as an Employment Business in relation to this vacancy.

Job Information

Job Reference: JO-2506-354638

Salary: Negotiable

Salary per: annum

Job Duration:

Job Start Date: 04/08/2025

Job Industries: Marketing

Job Locations: Singapore

Job Types: Contract

Apply for this Job

NextLabs® ( is the leading provider of information risk management (IRM) software for large enterprises. Our customers include many prominent enterprises in Aerospace & Defense, Financial Services, and High-Tech Manufacturing and Engineering industries. NextLabs partners with industry leaders such as SAP, Microsoft, IBM, HCL Axon, and CSC to deliver industry-focused solutions to meet customers' governance, risk, and compliance requirements.

As our business continues to grow, we need to refine our marketing approach to meet the needs of an expanding client base in the face of increasing competition.

Responsibilities include:

· Create and design new content for NextLabs social media, YouTube channel, blog, and other marketing communications

· Video editing for solution use case videos, feature demonstration videos, and other long-form style videos

· Write and proofread content for the NextLabs blog, website, and resource papers

· Create and curate content for digital marketing campaigns

· Conduct account and market research to better understand target audience needs for lead generation campaigns

· Collaborate with subject matter experts to gather technical information and translate it into engaging, compelling, and informative content for various marketing channels, including website, social media, email, and resource papers

Qualifications:

· Bachelor's degree in marketing, communications, business, or a related field

· Proficient in use of social media platforms, management tools, and analytics

· Experience with implementation and use of email campaign management tools

· Demonstrable graphic design skills (Illustrator, Photoshop, InDesign, and Canva)

· Able to edit videos in Premiere Pro

· Experience writing in longform and blog style format

· Proficient knowledge of SEO and SEM

· Able to write about technical topics to an uninformed audience

· Basic knowledge of WordPress tools, both blog and web builder

· Willingness to learn how to use new tools and programs

· Bonus if you have experience with the Avada or Elementor theme for WordPress

Interested candidates may email resume

1. Plan and execute end-to-end digital marketing campaigns (lead gen, brand awareness, recruitment) across Meta, Google, YouTube, LinkedIn, and other relevant platforms.
2. Develop and manage retargeting and remarketing funnels to nurture leads through the entire marketing funnel.
3. Lead generation, management and allocation for optimal sales performance. Gather and analyse feedbacks from the stakeholders to improve campaigns for higher quality leads.
4. Track, analyse, and report performance metrics (CPA, CTR, ROAS, conversions) using GA4, Meta Pixel, and UTM tagging.
5. Manage media budgets effectively with a focus on cost-efficiency and ROI .
6. Monitor, analyse and report on key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
7. Collaborate with cross-functional teams , including content creators, designers, and developers, to ensure cohesive digital marketing initiatives aligned with overall brand objectives.
8. Conduct thorough market research to identify target audiences, new opportunities, industry trends, competitors' strategies, and best practices leveraging the data to refine marketing campaigns and maximize results.
9. Provide strategic insights and recommendations to improve the digital marketing, websites and PropNex proprietary tech and its ecosystem.

1. Degree or Diploma in Marketing, Digital Marketing, Communications, Business, or a related field (Candidates with strong portfolios and relevant certifications may also be considered in lieu of formal academic qualifications.)
2. Min. 3-5 years of hands-on experience in digital marketing, preferably in performance or full-funnel marketing.
3. Strong proficiency in Meta Ads Manager, Google Ads (GDN, PPC etc), YouTube Ads , and campaign analytics.
4. Experience with retargeting, lookalike audiences, audience segmentation , and lead funnel management.
5. Familiar with GA4, Meta Pixel, Google Tag Manager, and UTM tagging .
6. Ability to manage multiple concurrent campaigns with strong attention to ROI and KPIs.

1. Conducive Work Environment
2. Opportunities for Growth and Progression
3. Annual Leave up to 21 days
4. Festive Leave up to 3 days
5. Work From Home Leave up to 24 days (if applicable, based on the job nature)
6. Birthday Leave and Voucher
7. Medical and Insurance Benefit
8. Dress Code : Smart Casual

• Working Location: Toa Payoh, (HDB Hub near Toa Payoh MRT Station)
• 5-day work week, Mondays to Fridays: 9.00am to 6.00pm

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Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a team located across 5 continents. Razer is also a great place to work, providing a unique, gamer-centric experience that fosters both personal and professional growth.

• Lead and execute SEO programs for Razor Gold’s digital properties worldwide.
• Conduct technical SEO audits and site analysis to identify optimization opportunities for better keyword ranking, search engine visibility, and organic traffic.
• Perform competitive analysis to understand competitors’ strategies and gain a competitive edge.
• Collaborate with the SEM team to optimize paid and organic keyword performance.
• Coordinate with the Brand and Content teams to ensure content adheres to SEO best practices.

• 2-3 years of hands-on SEO experience, preferably in e-commerce or D2C brands with large product catalogs.
• Understanding of how search engines work and the impact of AI on SEO techniques.
• Proficiency in Google Search Console and Analytics; familiarity with SEMrush, Ahrefs, Nightwatch is a plus.
• Basic knowledge of HTML and CSS.
• Strong written and verbal communication skills in English.
• Familiarity with the video game monetization space is a plus.

Are you game?

• Mid-Senior level

• Full-time

• Marketing and Sales

• Computers and Electronics Manufacturing