1197 Marketing Manager jobs in Central Area

Direct message the job poster from MindChamps

We are seeking an experienced, creative and data-driven Digital Marketing Manager to lead our online marketing efforts and strengthen our brand presence. You will be responsible for strategizing, executing and optimizing digital campaigns that drive enrolments, enhance community engagement and position MindChamps as a leader in early childhood education.

ROLE RESPONSIBILITIES:

• Develop and execute a digital marketing strategy aligned with brand goals and enrolment targets.
• Plan and manage annual/quarterly digital marketing budget.

Performance Marketing:

• Manage paid media campaigns (Google Ads, Meta, LinkedIn, programmatic) for lead generation.
• Track, analyze, and optimize performance metrics (CPL, ROI, CTR, conversion rates).

Content & Social Media:

• Work with content creators to oversee content calendar across social platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok).
• Work with design/content writer/ video editor team (or agencies) to produce engaging content, including videos, parent testimonials, teacher spotlights, etc.

Website & SEO:

• Manage website performance, user experience, and conversion optimization.
• Drive SEO strategy to improve organic visibility and search rankings.
• Manage digital lead funnel: engagement to enquiry to tour to enrolment.
• Set up and optimize email marketing workflows.

Analytics & Reporting:

• Monitor campaign performance using analytics tools (Google Analytics, Meta Business Suite, CRM dashboards).
• Produce regular reports with actionable insights and recommendations.

JOB REQUIREMENTS

• Bachelor’s degree in marketing, Communications, Business or related field.
• 5-10 years digital marketing experience, preferably with exposure to education or parent-focused brands.
• Proven track record managing performance campaigns and driving measurable results.
• Strong understanding of SEO, SEM, paid social and analytics.
• Hands-on experience with WordPress CMS, CRM, Google Analytics and Meta Ads.
• Excellent project management, communication, and stakeholder management skills.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing, Sales, and Business Development
• Industries Education Administration Programs, Education, and Primary and Secondary Education

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Johor Baharu, Johore, Malaysia 1 month ago

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goGame is looking for a Marketing Manager who has experience in both ATL & BTL initiatives in pursuit of generating hype, acquiring users, and generating RoAS positive campaigns for Free-to-Play Online Mobile Games. The successful candidate will lead multi-disciplinary, cross-regional Art & Marketing Teams in creating Best-in-Class Marketing Creatives and Campaigns for titles like Chain Chronicle, Shin Megami Tensei Liberation Dx2, Fist of the North Star, and more!

• Craft ATL & BTL Global Performance Marketing Campaigns to emphasize the appeal of our Mobile Games
• Prepare the Marketing Budget, define the Marketing Mix based on CPI & Install Volume Targets
• Execute Performance Marketing & UA Plans at each stage of a game’s lifecycle – Pre-Launch, Launch & Sustain
• Maintain the Marketing Roadmap for a Portfolio of Games
• Train & Lead a multi-disciplinary Art & Marketing Team in creating Best-in-Class Creatives & Initiatives
• Manage Key Agency (UA, Creative, etc) Partners, from initial briefing, creative concepting and execution
• Oversee the creation of Marketing Assets (Copy, Banners, Trailers, Playable Ads, Interactive Landing Pages)
• Oversee the creation of UA Campaigns on Display & Video Ad Channels (AdWords, Facebook, IronSource, etc)
• Perform Competitor Marketing Execution Analysis in order to strengthen in-house initiatives
• Oversee ASO & A/B Testing Initiatives to optimize Conversion Rates & CPIs
• Measure & Report on Cohorted Campaign Performance (CPM, CPC, CPI, Conv Rates, RoAS)
• Work together with Game Developers to define & troubleshoot Ad Attribution SDK events integration
• Collaborate with Game Developers to identify Marketing Message & Product Positioning

• 5 years experience in promoting mobile applications
• Good understanding of Free-to-Play Online Mobile Games, Game Mechanics & Monetization Strategies
• Good understanding of Mobile Marketing Channels and the Key Levers that can influence performance
• Strong hands-on experience running AdWords & Facebook Campaigns
• Has experience in data-backed and process-driven decision-making
• Experience in Analytics, Market Research & Copy-Writing is a big plus

• Submit your goGetting resume with recent FUN photos, including present and expected salary to
• Show us you got game! To let us know you a little bit better, please send us a link to a (1 min long) fun video intro of yourself.

• Plan and run campaigns to attract and retain mobile and PC game users.
• Customize regional marketing strategies for local market needs and audience preferences.
• Manage social media, influencers, and communities to increase visibility and engagement.
• Work with teams to sync marketing with game launches and updates.
• Analyze trends and audience data to identify opportunities and improve marketing results.

• Degree in Marketing, Business, or a related field preferred.
• 2+ years in marketing; gaming industry experience is a strong advantage.
• Proven success in campaigns across SEA markets.
• Knowledge of digital platforms, community building, and online tools like Google Analytics.
• Strong communication and teamwork skills; passion for games and local trends.

• Develop and execute a digital marketing strategy aligned with brand goals and enrolment targets.
• Plan and manage annual/quarterly digital marketing budget.

• Manage paid media campaigns (Google Ads, Meta, LinkedIn, programmatic) for lead generation.
• Track, analyze, and optimize performance metrics (CPL, ROI, CTR, conversion rates).

• Work with content creators to oversee content calendar across social platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok).
• Work with design/content writer/ video editor team (or agencies) to produce engaging content, including videos, parent testimonials, teacher spotlights, etc.

• Manage website performance, user experience, and conversion optimization.
• Drive SEO strategy to improve organic visibility and search rankings.

• Manage digital lead funnel: engagement to enquiry to tour to enrolment.
• Set up and optimize email marketing workflows.

• Monitor campaign performance using analytics tools (Google Analytics, Meta Business Suite, CRM dashboards).
• Produce regular reports with actionable insights and recommendations.

• Bachelor's degree in marketing, Communications, Business or related field.
• 5-10 years digital marketing experience, preferably with exposure to education or parent-focused brands.
• Proven track record managing performance campaigns and driving measurable results.
• Strong understanding of SEO, SEM, paid social and analytics.
• Hands-on experience with WordPress CMS, CRM, Google Analytics and Meta Ads.
• Excellent project management, communication, and stakeholder management skills.

About the Role:

We're looking for a dynamic and driven Digital Marketing Manager to take ownership of key client relationships, drive campaign success, and play a strategic role in growing our client portfolio. This role blends the art of relationship-building with the science of digital marketing — perfect for someone who thrives in a collaborative, fast-paced agency environment.

You'll serve as the primary point of contact for a portfolio of clients, working cross-functionally with internal teams to deliver high-impact campaigns and measurable results. Your goal: retain, grow, and delight.

Key Responsibilities:

• Lead and manage a portfolio of clients, ensuring strong retention and year-over-year revenue growth
• Serve as the main liaison between clients and internal teams, owning the communication and relationship strategy
• Participate in campaign briefing sessions and guide clients with strategic recommendations aligned to their brand and business goals
• Proactively identify opportunities to optimize and enhance campaign performance
• Manage day-to-day campaign execution and client communications, ensuring deadlines and expectations are met
• Collaborate with internal teams (creative, media, analytics) to deliver seamless, high-quality service
• Provide actionable insights through campaign performance reports and data-driven recommendations
• Stay ahead of industry trends to continually add value to client conversations

What We're Looking For:

• 2–4 years of experience in digital marketing, account management, or related field
• Sales-oriented mindset with a proven track record of achieving client growth and retention targets
• Strong communication skills — both written and verbal — with the ability to present ideas clearly and persuasively
• Passion for digital media, marketing strategy, and performance-driven campaigns
• Working knowledge of key digital platforms: Google Ads, Facebook Ad Manager, Google Analytics, Google Tag Manager
• Google Ads Certification (a plus)
• Previous agency experience and familiarity with fast-paced client servicing environments preferred
• A collaborative spirit and desire to share knowledge within the team

Why Join Us:

• Be part of a high-performing, supportive team that values innovation, impact, and growth
• Work on exciting campaigns for leading brands across diverse industries
• Access ongoing learning and professional development opportunities
• Dynamic work environment with room to grow and make a real difference

As a Digital Marketing Manager, trainee must learn how to promote premium durians online, connect with durian lovers across platforms, and build a strong online presence for the brand.

Specific Responsibilities:

1. Assist in planning and scheduling social media content.

2. Support the execution of online promotions and campaigns.

3. Help manage the brand's Facebook, Instagram, and TikTok pages.

4. Monitor and respond to customer comments and messages.

5. Track the performance of posts and campaigns weekly.

6. Suggest creative ideas to increase follower engagement.

7. Assist in writing simple and catchy captions for durian posts.

Technical Skills and Competencies:

1. Social Media Management

2. Content Planning

3. Basic Copywriting

4. Simple Data Tracking

5. Understanding Audience Engagement

6. Campaign Assistance

7. Brand Awareness Support

8. Creative Thinking

9. Time Management

Duration of Traineeship/Attachment Offered - 6 months

Mature Mid Career Individuals - $2,400

This Position is open for mid career individuals (Mature, 40 years and above).

Mid Career individuals from any qualifications level can apply.

The Marketing Manager will be responsible for both brand management and digital marketing initiatives, ensuring a balanced focus on enhancing the school's visibility and engagement across multiple channels. This role requires a high level of creativity, attention to detail, and project management skills. Experience with CRM systems like HubSpot, high proficiency in analytics, sales support, social media management, and hands-on experience in running campaigns on Google and Facebook are essential. The role also involves managing and optimizing the marketing budget to ensure cost-effective campaigns. The ideal candidate will be a 360-degree marketing professional, knowledgeable in all facets of marketing.

KEY RESPONSIBILITIES

Brand Management:

• Develop and implement comprehensive branding strategies.
• Ensure brand consistency across all marketing channels and materials.
• Collaborate with internal and external teams to enhance brand visibility and engagement.
• Identify and leverage opportunities to increase brand awareness.
• Manage public relations efforts to maintain a positive brand image.
• Oversee the creation and distribution of promotional materials.
• Plan and execute brand events and sponsorships to enhance brand presence.

Develop Digital Marketing Strategies:

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage social media platforms.
• Prepare accurate reports on our marketing campaign's overall performance.

Content Creation and Management:

• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.

SEO and SEM:

• Plan, execute, and measure experiments and conversion tests.
• Optimize user funnels.
• Collaborate with internal teams to create landing pages and optimize the user experience.

Analytics and Reporting:

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• High proficiency in analytics to track and report performance.

Sales Support:

• Provide support to the sales team by generating leads through digital channels.
• Assist in creating sales materials and presentations.

Campaign Management:

• Hands-on experience in running campaigns on Google and Facebook.
• Analyze and optimize campaign performance to achieve key metrics.
• Numbers-oriented approach to evaluate and improve ROI.

Budget Management:

• Develop and monitor marketing budgets.
• Ensure cost-effective allocation of resources and optimize spending to achieve the best results.

CRM and CMS Management:

• Experience with CRM systems like HubSpot is a plus.
• Manage and optimize CMS platforms, preferably WordPress.

JOB REQUIREMENTS

• Bachelor's / Masters degree in Marketing, Information Technology, or a related field.
• Experience Required: 5 to 8 Years
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,Omniture, WebTrends).
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Experience with CRM systems like HubSpot.
• Proficiency in CMS platforms, especially WordPress.

Key Skills:

• Strong verbal and written communication skills.
• Comprehensive knowledge of all facets of marketing, including brand management and digital marketing.
• Excellent organizational and time management skills.
• Creative and innovative thinking.
• Ability to work in a fast-paced, high-pressure environment.
• Strong project management skills.
• Numbers-oriented approach with a focus on metrics and ROI.
• Ability to manage and optimize budgets effectively.

Working Days: 5.5 days per week

Location: Onsite

Benefits:

- 21 days Annual Leaves per year

- 5 days Emergency leaves per year

- Child Subsidy Scheme: Employee discount – tuition & transport fee for kids studying in GIIS or any of its entities (based on school policy)

- Transport Facility provided across Singapore

We are searching for digital marketing manager to lead our marketing initiative In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand's influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in B2B , consulting and industrial marketing experience. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Digital Marketing Manager Responsibilities:

Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

Developing and monitoring campaign budgets.

Planning and managing our social media platforms.

Preparing accurate reports on our marketing campaign's overall performance.

Coordinating with advertising and media experts to improve marketing results.

Identifying the latest trends and technologies affecting our industry.

Evaluating important metrics that affect our website traffic, service quotas, and target audience.

Working with your team to brainstorm new and innovative growth strategies.

Overseeing and managing all contests, giveaways, and other digital projects.

Digital Marketing Manager Requirements:

Bachelor's degree in marketing or relevant field.

A minimum of 15 years industrial experience

In-depth knowledge of various social media platforms, best practices, and website analytics.

Knowledge in HTML/ JavaScript Web Design

Highly creative with excellent analytical abilities.

Outstanding communication and interpersonal skills.

Up-to-date on the latest trends and technologies in digital marketing.

Willing to attend Digital Marketing Courses ( Company Sponsored) to stay relevant.

Salary

$6,000 to $12,000 Monthly