2,542 Marketing Lead jobs in Singapore

Hioki E.E. Corporation

We are looking for a Digital Marketing Lead, as part of the global Marcom HQ Team based in Singapore.

This role will play a pivotal part in shaping and driving our digital marketing initiatives across the Asia-Pacific region and globally. We are committed to empowering engineers and researchers worldwide with reliable and advanced solutions, and we seek an experienced Digital Marketing Lead to further elevate our online presence and drive sustainable growth across international markets.

About Us

Hioki is a globally recognized leader in the design, manufacturing, and sales of high-precision test and measurement equipment for diverse industrial applications, including automotive, electronic components, infrastructure, environment and renewable energy as well as batteries.

Job Summary

The Digital Marketing Lead will be a hands-on, strategic thinker responsible for developing, implementing and optimizing cutting-edge digital marketing strategies to accelerate B2B lead generation, enhance brand reputation, and support MarCom objectives. Reporting to the Marcom Director, this role will oversee all digital channels, mentor junior team members, and ensure cohesive execution and leveraging insights across the APAC region and globally.

Key Responsibilities

Digital Strategy & Roadmap
* Develop and own the digital marketing strategy, aligning with overall business goals for focused industries and markets
* Identify emerging digital trends and technologies relevant to the industrial sector and formulate innovative strategies to maintain competitive advantage
* Define key performance indicators (KPIs) and metrics for all digital marketing activities and establish robust reporting frameworks

Content Strategy & Thought Leadership
* Champion a data-driven content strategy, overseeing the creation and distribution of high-value content (whitepapers, articles, videos, etc) that resonates with various target audiences and markets

* Conduct research on industry trends, market dynamics and target audience insights to inform strategy and execution

* Position the company as a leading authority in test and measurement, fostering thought leadership and industry recognition through digital channels

Integrated Campaign Management
* Architect and execute integrated digital marketing campaigns (SEO, SEM, social media, email marketing, content marketing, paid advertising, webinars, etc) tailored to specific industrial segments and regional nuances
* Drive the entire campaign lifecycle, from ideation and planning to execution, optimization, and post-campaign analysis
* Ensure consistent brand messaging and technical accuracy across all digital touchpoints, working closely with subject matter experts

Performance Optimization & Analytics
* Proactively monitor, analyse, and optimize digital campaign performance, leveraging advanced analytics tools (e.g., Google Analytics 4, Microsoft 365, HubSpot, specialized marketing automation).
* Translate complex data into actionable insights and strategic recommendations to improve ROI, CPL (Cost Per Lead), and conversion rates
* Implement A/B testing and other optimization techniques to continuously enhance campaign effectiveness

SEO & SEM Excellence
* Oversee advanced SEO strategies, including technical SEO, on-page optimization and link building, to ensure high organic visibility for technical and product-specific keywords
* Manage and optimize regional/global paid search (PPC) campaigns on platforms like Google Ads and industry-specific networks, maximizing qualified lead generation

Marketing Automation & CRM Integration
* Drive the effective utilization of marketing automation platforms (e.g., Microsoft 365, HubSpot, specialised marketing automation) for lead nurturing, scoring, segmentation, and personalized communication globally
* Ensure seamless integration between marketing automation and CRM systems (e.g., Microsoft 365) for efficient lead management and sales alignment

Team Leadership & Mentorship
* Lead, mentor, and develop a team of digital marketing specialists (where applicable), fostering a culture of continuous improvement, and data-driven decision-making
* Oversee project management for all digital initiatives, ensuring timely execution and adherence to budgets
* Collaborate effectively with cross-functional teams, including product management, sales, R&D, and global marcom counterparts, ensuring seamless integration of digital efforts

Qualifications

* Bachelor’s degree in Marketing, Business, Digital and Analytics, or related field
* Minimum 10 years of progressive experience in B2B digital marketing, with at least 3-5 years in a leadership or senior specialist role within the industrial, manufacturing, or deep-tech sectors
* Proven track record of developing and executing successful digital strategies that drive qualified leads, engagement and conversions across various channels
* Strong knowledge in SEO, SEM, content marketing, email marketing, social media (especially LinkedIn), and marketing automation platforms

* Strong analytical skills with expert proficiency in web analytics tools (e.g., Google Analytics 4, Tag Manager) and reporting
* Demonstrated ability to lead, motivate and develop a digital marketing team or manage external agencies (where applicable) effectively
* Excellent communication and presentation skills, with the ability to articulate complex digital strategies to diverse stakeholders (technical, sales, leadership)
* Experience with CRM systems (e.g., Microsoft 365) and good experience working

in a regional (APAC) and global context is highly advantageous
* Prior experience in the test and measurement, electronics, automotive, energy or related sectors is highly desirable

What We Offer

* Opportunity to shape global digital strategy from our Global Marcom Headquarters in Singapore
* Work on innovative technologies and solutions that impact critical industries
* Collaborative, international and stimulating work environment for cross-border best practice sharing
* Competitive salary, comprehensive benefits and opportunities for growth with a respected industrial leader

Role Type: Paid part-time

Location: Remote within ±2 hours of Singapore Timezone

Commitment: Flexible hours, but with a
time commitment of at least 15-20 hours per week
, aligned with project needs

Reports to: Chief Operating Officer

About She Loves Data

We are a 28,000-strong global nonprofit in 16 chapters dedicated to educating and inspiring women to become active contributors or leaders, in an increasingly data and AI-driven world. We collaborate with partners worldwide to create impactful projects that advance women's participation and success in tech. Join us as a volunteer and play a key role in managing projects that positively impact women and economies.

About the Role

In this unique remote role, you will lead a small team of dedicated marketing volunteers, develop and

execute impactful strategies, and ensure that our messaging resonates with diverse audiences. As

this is a leadership position, we're looking for an experienced marketing professional who brings

strong team management skills, a creative mindset, and a passion for driving positive change.

This role is fully remote, and the ideal candidate can be based anywhere in the APAC region.

Key Responsibilities

Marketing Leadership and Strategy:

● Lead and manage She Loves Data's internal marketing team, composed of passionate volunteers.

● Develop and implement a comprehensive marketing strategy to align with organizational goals.

● Oversee all marketing campaigns to ensure consistency, creativity, and alignment with She Loves Data's mission.

● Actively communicate with She Loves Data chapters to maintain brand alignment and cohesion.

Campaign Management:

● Manage the planning, execution, and monitoring of marketing campaigns, ensuring the delivery of the right messaging to attract new community members and retain existing ones.

● Brainstorm and develop innovative ideas for campaigns, staying ahead of trends and engaging with diverse audiences.

● Step in to assist with tasks when needed to support the volunteer team and ensure timely execution.

Team Coordination and Collaboration:

● Manage and coordinate the efforts of marketing and creative volunteers, providing guidance and fostering collaboration.

● Act as a mentor and leader to the team, inspiring creativity and ensuring a high standard of work.

Skills & Qualifications

Professional Skills:

● Proven experience in marketing, including developing and implementing marketing strategies.

● Strong project management skills with the ability to multitask and make decisions effectively.

● Familiarity with the latest trends, tools, and technologies in marketing, graphic design, and content creation.

● Analytical skills to forecast and identify trends and challenges, with a metrics-driven approach to marketing.

Personal Attributes:

● Innovative and creative, with the ability to think outside the box and bring fresh ideas to the table.

● Willingness to step in and assist with tasks when needed, ensuring successful execution of campaigns.

● Excellent communication and interpersonal skills to lead a team and collaborate with global and local chapters.

● Strong passion for supporting a good cause and contributing to the growth of a nonprofit organization.

Preferred Experience:

● Previous experience working in a nonprofit environment is an advantage but not mandatory.

Why Join Us?

● Be part of a global mission to empower women in technology and promote diversity and inclusion.

● Lead a passionate team of volunteers and make a tangible impact on communities worldwide.

● This role is best suited for individuals who are motivated by a strong sense of purpose and a desire to support a meaningful cause. While the financial compensation reflects the realities of a nonprofit organization, this is an opportunity to make a real difference and contribute your skills to something truly impactful.

Marketing Lead (Growth & Community) — Löyly Studio

Location: Siglap area, Singapore

Employment: Full-time (some evenings/weekends for activations)

Reports to: Founders

Who We Are — Löyly Studio

Launching in early 2026, Löyly Studio is a neighborhood sanctuary in Siglap built around authentic Finnish sauna rituals—paired with steam room, infrared cabins, cold plunge tubs, and calm rest spaces. "Löyly" is the spirit of the sauna—the rising steam and living breath of the room— and it captures the warmth and renewal we want people to feel here. We bring the Finnish rhythm of heat, cold and stillness to everyday life in Singapore, a simple practice known for lowering stress and supporting cardiovascular and mental wellbeing.

Why Join Us

If you're passionate about health, wellness, and longevity, this is a builder's seat. You'll shape a brand from the ground up—and see your work turn into habits people keep: fuller sessions, a thriving local community, and members who feel better week after week.

The Job — What You'll Do

We're looking for a hands-on Marketing Lead with strong consumer marketing experience (ideally in wellness/fitness/hospitality) to drive growth, content, and community.

• Plan & own the growth calendar: quarterly strategy, weekly campaign cadence across paid, social, email, and community.
• Performance marketing: set up and optimize Meta/Instagram and Google campaigns; track CAC, ROAS, and payback.
• Social & content: build a 70/20/10 mix (education/member stories/offers); publish 3–4 posts/week plus reels; brief and manage creators/UGC.
• Local SEO & Maps: manage Google Business Profile, reviews program, and neighborhood keywords; ensure Löyly ranks and looks alive.
• Events & community: plan and run Open House, guided "Sauna Circles," partner nights; activate local clubs/physios/cafés.
• Lifecycle & CRM: design email journeys (first-visit, trial→member, winback) and simple marketing automation.
• Brand stewardship: keep copy, visuals, and on-site touchpoints aligned with Finnish sauna culture.
• Analytics & reporting: maintain a simple dashboard; report weekly on WMV (weekly member visits), occupancy by hour, trial→member conversion, NPS.

What You'll Bring — Skills & Experience

• 5–8 years of relevant experience in consumer marketing; wellness/fitness/hospitality or boutique retail is a strong plus.
• Proven end-to-end ownership: strategy → campaigns → content → events → reporting, with measurable outcomes.
• Social media expertise (IG/TikTok): short-form video chops, community engagement, UGC/creator coordination.
• Confident with Meta Ads, Google Ads/GA4, GBP/SEO basics, and email (Mailchimp/Klaviyo or similar).
• Comfortable writing clear, on-brand copy; working knowledge of Canva/Adobe; capable of shooting usable phone video.
• Event planning & organizing experience (from concept to on-site run-sheet).
• Data-literate: set targets, read the numbers, and adjust fast.
• Familiarity and use of AI engines for analysis and forecasting, in content creation and marketing optimization.
• Personal interest in wellness/fitness and curiosity about sauna culture.

Nice to have

• Experience launching a studio/venue or membership product.
• Partnerships in East Coast/Siglap communities (run crews, gyms, clinics, cafés).

What Success Looks Like (first 6–9 months)

• Lead volume and CPL/CAC targets hit; healthy first-visit bookings and show-up rates.
• ≥35% trial → member conversion by Month 6; CAC payback ≤90 days.
• Rising WMV and improved off-peak occupancy.
• Google rating 4.8 + with consistent, authentic reviews.
• A steady content rhythm and visible community presence.

Remuneration

• Base salary: SGD $5,000–$,000 per month (commensurate with experience).
• Performance-based incentives/bonus: tied to growth KPIs (e.g., CAC/payback, WMV, trial→member, NPS, GBP reviews).
• Review window: 6–9 months for salary adjustment based on outcomes; year-end bonus potential for exceeding targets.

How to Apply

Send your CV/LinkedIn and 2–3 campaign or content samples (links welcome) to:

Include a brief note on a launch you've led and the metric you're proudest of (what changed, by how much, and how you did it).

Job Types: Full-time, Permanent

Pay: $5, $7 000.00 per month

Work Location: In person

About Welling )

At Welling, we're on a mission to revolutionize how people manage the most crucial aspect of their health: their diet and nutrition. Welling is an AI health and weight loss coach that simplifies nutrition tracking and provides daily accountability. Imagine ChatGPT and MyFitnessPal combined.

The Welling app launched last year and is now a leading health & fitness app in Southeast Asia. We partner with companies like Anytime Fitness and BFT. Welling is also backed by First Move VC.

Join Welling as Marketing Lead (Influencers, Creators, Social)

You'll lead all aspects of influencer, UGC creators and social to drive awareness and subscriber growth in SEA and North America. You'll determine the most effective strategies, manage the budget, and focus on initiatives that deliver measurable results. Step onboard a rocketship the moment it's taking off.

You should have:

• Proven track record running (viral) influencer/ugc/social campaigns
• Experience running marketing and growth for a consumer mobile app
• Experience in health & fitness is a big plus
• Deep understanding of latest trends, creatives, influencer strategies.
• Hands-on skills: able to run campaigns yourself, not manage agencies.
• Startup mindset and experience: resourceful, data-driven, and comfortable wearing many hats.
• Know what latest strategies work and what resonates with consumers.

Why Join Us?

• Impact: Be a key player in a mission-driven company that is tackling one of the most critical challenges of our time: helping people improve their diets and lead healthier lives.
• Remote & Global: Join a fully remote, globally dispersed team, allowing you to work flexibly from anywhere.
• Collaborative Culture: Work alongside a diverse and talented team passionate about health, technology, and make a difference.