93 Marketing Intelligence jobs in Singapore

We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.

Leadership & Strategy

• Define and own the marketing intelligence roadmap.
• Build and lead a high-performing team of analysts, engineers, and data scientists.
• Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions.

Measurement & Modelling

• Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches.
• Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality.
• Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy.

AI, GenAI & Automation

• Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.

Introduce Generative AI (GenAI) solutions for:

• Automated campaign insights ("explain spend efficiency by channel in natural language").
• Dynamic customer journey clustering to identify emerging cohorts.
• Generating personalized marketing narratives and creative testing at scale.
• Build a culture of automation where insights flow seamlessly into marketing strategy and execution.

Data Infrastructure & Governance

• Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
• Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.

Reporting & Insights

• Develop and maintain high-impact dashboards in Tableau.
• Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives.
• Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.

• Proven operational track record in analytics and data science, with extensive experience in marketing measurement.
• Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
• Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau
• Strong background in data governance, compliance, and privacy frameworks.
• Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations.
• Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.

We are seeking a skilled professional to support our marketing campaigns and data initiatives. The successful candidate will analyze customer data, generate insights, and provide reporting to help improve campaign performance.

• Prepare and mine data for marketing campaigns.
• Conduct pre- and post-campaign analysis.
• Generate customer target lists for marketing teams and agents.
• Build and enhance dashboards for decision-making.
• Support Group Data initiatives (e.g., data migration, UAT, data quality checks).
• Ensure compliance with internal policies and regulations.

• Degree in Business, Data Analytics, Statistics, or related field.
• Proficient in SQL, Tableau (or other BI tools), and Excel.
• Strong analytical and problem-solving skills.
• Knowledge of data mining and campaign analytics.
• Detail-oriented, with ability to work independently and in a team.

This is an exciting opportunity for a motivated individual who can work effectively in a team environment. If you meet the requirements of this role, please submit your application.

Overview
The Chemours Company is seeking a
TT Global Competitive Intelligence Specialist , Global and China, to join our Product & Market Management Team in the Titanium Technologies (TT) business. This position will be based at Chemours Singapore Office and will report directly to the manager of Global Market and Competitive Intelligence.
Responsibilities
Creating insights with data analysis for Global, AP and EMEA regions, with a focus on China.
Enhancing business understanding of the TiO2 market, competitive dynamics and enabling data-based decisions.
Managing Global Competitive Intelligence data and information.
Tracking trade data and competitive activities for business inputs.
Leading and supporting data digitization initiatives.
Leading and supporting market research for business decisions.
Qualifications (Required)
Bachelor’s degree in data analytics, business, economics or marketing with experience.
Skills in leading complex cross-functional tasks and initiatives within a remote matrix organization.
High analytical skills with a data-driven approach.
Knowledge of Microsoft Office applications (Power BI, Excel and PowerPoint), with a high level of expertise in Power BI.
Effective communication skills (verbal and written).
Language skills – fluent English.
Fresh graduates are welcome to apply.
Preferred
Business acumen with experience in product management, marketing, project management, or customer surveys.
Well-grounded knowledge of SQL and DAX.
Data analytics or Marketing Degree.
Cross-disciplinary skills in computer science, business, economics (especially macro) and communication.
Experience in market research or in Global material science companies.
Language skills – fluent in English and Mandarin (read and write).
Benefits
Competitive compensation.
Comprehensive benefits packages.
Tuition reimbursement.
Learning and development opportunities.
Strong inclusion and diversity initiatives.
Company-paid volunteer day.
Chemours is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, religion, color, gender, disability, national or ethnic origin, ancestry, marital status, family status, sexual orientation, gender identity or expression, or veteran status. Jurisdictions may have additional grounds for non-discrimination, and we comply with all applicable laws.
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Business Intelligence is a critical function that drives informed decision-making across the organization.

We are seeking an experienced Campaign Business Analyst to support our marketing initiatives. The ideal candidate will possess strong analytical skills, with a solid understanding of business realities and statistical insights.

The key responsibilities include:

• Supporting marketing campaigns through data preparation and data mining;
• Conducting pre-campaign sizing and post-campaign analysis;
• Providing customer target lists for internal stakeholders;
• Designing analytics dashboards to enable informed decision making;
• Executing activities to support Group Data initiatives.

In addition, the successful candidate will ensure compliance with internal and external policies, guidelines, and regulations, as well as maintain awareness of industry trends and emerging threats.

A background in business analytics, statistics, economics, or actuarial science is preferred, along with experience in analytics, financial services, or insurance industry, and programming skills using tools such as SAS Viya, Python, SQL, and MS Office applications.

Data visualization software experience, particularly with Tableau, is highly desirable.

The ideal candidate will be able to highlight potential concerns and risks, and proactively share best risk management practices.

We offer a dynamic and challenging work environment, with opportunities for professional growth and development.

If you are a motivated and detail-oriented individual with excellent analytical skills, we encourage you to apply for this exciting opportunity.

Overview

As a Management Trainee , you will undergo structured rotations across Product, Operations, Sales, and Marketing , gaining hands-on experience in Supply Chain trade intelligence solutions, market expansion, and B2B sales strategies.

Key Responsibilities

• Develop a strong understanding of global trade intelligence, customs data, and industry trends.
• Gain hands-on experience with trade intelligence products, including APIs, SaaS platforms, and analytics tools.
• Conduct market research and competitive analysis to identify business opportunities.
• Support B2B sales efforts by generating leads, managing CRM systems, and assisting in client engagement.
• Prepare and deliver sales presentations, proposals, and business reports for potential clients.
• Assist in digital marketing initiatives such as SEO, Google Ads, LinkedIn outreach, and content creation.
• Develop trade reports, case studies, and marketing materials to support branding and business development.
• Work with the Product team to enhance SaaS and API functionalities based on client feedback.
• Contribute to pricing, bundling, and go-to-market strategies to support revenue growth.
• Collaborate with cross-functional teams to drive market expansion efforts in SEA, Americas, and EU regions.

Who We Are Looking For

️ Bachelor’s degree in Business, Marketing, International Trade, or related fields.

️ 0-2 years of experience in B2B sales, marketing, or product-related roles (Fresh graduates are welcome).

️ Strong analytical skills with an interest in trade data and market intelligence.

️ Excellent communication and presentation skills for client engagement.

️ Self-motivated with a growth mindset and the ability to adapt in a fast-paced environment.

Why Join Us?

Fast-track career development into Product, Sales, or Marketing leadership roles .

Exposure to high-impact projects in a global trade intelligence company.

Work alongside industry experts and mentors to accelerate learning.

Competitive salary with performance-based career progression .

Basic Infomation

Department:

AliCloud Intelligence Group

Degree:

Bachelor

Work Experience:

5 year

Job Description

• Develop and execute strategic marketing plans to increase brand awareness and drive lead generation for Alibaba Cloud's products and services in Singapore and the Southeast Asia region.
• Collaborate with cross-functional teams to align marketing strategies with business objectives and ensure consistent messaging across channels.
• Manage and optimize digital marketing campaigns, including social media, email marketing, and paid advertising, to enhance engagement and conversion rates.
• Conduct market research and analysis to identify trends, customer needs, and competitive landscape to inform marketing strategies and initiatives.
• Organize and participate in industry events, webinars, and trade shows to promote Alibaba Cloud and its offerings.
• Create and localize marketing content, including brochures, presentations, and case studies, to effectively communicate value propositions to diverse audiences.
• Monitor and report on the effectiveness of marketing activities, using data-driven insights to refine strategies and improve ROI.
• Build and maintain strong relationships with media partners, agencies, and other external stakeholders.

Position Requirement

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, preferably within the technology or cloud computing sector.
• Proficiency in both spoken and written Chinese is a must.
• Strong understanding of digital marketing tools and platforms, along with experience in campaign management.
• Excellent communication and interpersonal skills, with the ability to work effectively in a multicultural environment.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.

We are seeking a highly analytical and data-driven Marketing Analytics Specialist to join our dynamic marketing team. The ideal candidate will possess strong analytical skills and a deep understanding of digital marketing channels. This role involves drawing insights from various data sources, implementing projects based on these insights, and collaborating with multiple stakeholders to craft effective go-to-market strategies.
Key Responsibilities:
Data Analysis and Interpretation:
Utilize strong analytical skills to interpret complex data sets and generate actionable insights. Proficiency in SQL to query databases and extract relevant data for analysis.
Digital Marketing Expertise:
Possess a deep understanding of various digital marketing channels. Familiarity with tools such as Google Analytics, SimilarWeb, App Annie.
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Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job Overview :

RBI is a data driven organization, and this extends to RBI marketing, where the Senior Manager of Marketing Analytics & Insights plays an integral role in driving our marketing strategy forward. This position is tasked with creating insight from restaurant and consumer level data and collaborating with others across the marketing and other functional teams to translate this insight into marketing actions that drive guest experience improvements, top line sales growth and bottom line profit gains. You will be focusing on APAC performance analysis, sales planning, profitability, pricing, consumer insights and market test analysis amongst other ad hoc analytical priorities. The role requires someone with experience orchestrating thoughtful, data-driven strategy in a high visibility position.

Roles and Responsibilities :

• Focused on strategic understanding of marketing data
• Regularly present insights and strategy to senior leadership (weekly cadence)
• Assess promotional activity, including topline, product mix, guest segmentation and geographic results using internal and third party software
• Develop pricing and promotional strategy using financial modelling
• Creation and optimization of analytics tools and regular reporting of insights derived from them to internal and external audiences, including senior leadership
• Identify long-term opportunities based on research, analysis and a strategic view of the direction of the market to create a compelling guest experience that further differentiates RBI from others in the market
• Cross functional collaboration to develop roadmap that drives best-in-class guest experience

Required Skills:

• 6+ years experience working in an analytics function
• Experience collaborating with cross-functional teams (technology, design, analytics, business) to drive results, and developing and executing against national launch plans
• Proven experience to deliver business results through high quality, consumer products and experiences on web and mobile platforms
• Deep Understanding of statistical modelling, data science and analytics
• Data-driven mindset with a passion for understanding customers and results
• Start-up mentality, eager to move quickly and work with a lean team
• Highly curious, always looking to learn and stay ahead of trends
• Technical knowledge to bridge the gap between business side and Engineering/IT side a plus
• Experience in QSR or retail a plus