11 Marketing Analytics jobs in Singapore

About Vertical Institute

Vertical Institute prepares individuals for the jobs of tomorrow. We are at the forefront of tech education, offering cutting-edge courses to help people upskill and stay relevant in a rapidly evolving digital world. From data analytics and AI to UX/UI and cybersecurity, our courses equip learners with the in-demand skills needed to thrive.

We are accredited as an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF).

About the Role

Performance Marketing & Analytics Specialist
We are seeking a data-driven and results-oriented Performance Marketing & Analytics Specialist to lead the tracking, analysis, and optimisation of our paid media campaigns.
The ideal candidate has at least 4 years of experience in performance marketing and analytics, is fluent in Excel, Looker Studio, GA4, and Google Tag Manager, and has a solid grasp of pixel implementation and conversion tracking across platforms.

Roles & Responsibilities

• Own and manage performance data across platforms like Meta, Google, TikTok, LinkedIn, and others—tracking, analysing, and building reports from ad dashboards to Looker Studio.

• Manage and ensure accurate tracking setup, including Meta Pixel, Google Tag Manager, and GA4, to enable proper attribution, conversion tracking, and campaign optimisation.

• Consolidate and visualise key marketing metrics from multiple data sources to support decision-making, campaign optimisation, and budget allocation.

• Build dashboards and performance reports using Looker Studio and Excel to deliver ongoing insights and support KPI tracking.

• Collaborate with the creative, growth, and SEO teams to ensure data informs campaign strategy and creative direction.

• Identify and recommend audience targeting, bidding, and budget adjustments based on performance trends and data insights.

• Monitor and report performance daily, weekly, and monthly, flagging anomalies and proposing actionable next steps.

• Experiment with new ad platforms, tools, and analytics methods to improve tracking, attribution, and campaign efficiency.

• Ensure data integrity across GA4, Google Tag Manager, and other measurement tools.

• Proactively identify tracking issues or discrepancies and work cross-functionally to resolve them.

Requirements

• 4+ years of experience in performance marketing and data analytics.

• Strong proficiency in Excel/Google Sheets (pivot tables, formulas, dashboards).

• Skilled in building and interpreting reports using Looker Studio and integrating multiple data sources.

• Hands-on experience with Meta Pixel, Google Tag Manager, and GA4—particularly in setting up events, triggers, and conversion tracking.

• Confident in extracting and analysing performance data across Meta, Google, TikTok, and LinkedIn.

• Strong analytical skills with an eye for performance trends, data inconsistencies, and optimisation opportunities.

• Excellent communication skills with the ability to present insights clearly to cross-functional teams.

• A strong sense of ownership, attention to detail, and accountability.

• Passion for education, tech, and creating impact through data.

• Able to thrive in a fast-paced, collaborative, and iterative environment.

What We Offer

• Flexible work-from-home arrangement.

• Competitive salary package.

• A fast-moving, data-first work culture where your insights directly shape growth.

• An inclusive and mission-driven environment focused on upskilling the next generation.

• A chance to make a real, measurable impact on learners’ lives.

Apply using this link:

Overview:

FairPrice Group is seeking a highly skilled Business Analytics Manager to lead data exploration efforts and extract meaningful insights and actionable recommendations from a diverse array of internal and external, structured and unstructured data sources. The role requires the incumbent to develop a deep understanding of the business through active listening, attending regular commercial meetings, and identifying how data can provide solutions to key concerns. This role is crucial in uncovering insights to elevate the role of data in driving strategic decision-making, enhancing customer experience, and improving business performance. The ideal candidate will excel in high-speed iterations of planned, well-organized data exploration, demonstrating clarity of mind, speed, accuracy of execution, and clear presentation of insights.

Key Responsibilities:

Customer Insights & Segmentation:

• Identify customer segments, analyze buying behaviors, demographics, and life stages.
• Discover potential growth opportunities and develop targeted strategies for new customer segments.

Customer Lifecycle Analytics:

• Extract insights for customer acquisition, engagement, retention, and reactivation strategies.
• Collaborate with marketing and segment teams to develop campaigns that enhance revenue, product penetration, and engagement levels.

Optimization of Marketing Spend:

• Evaluate customer lifetime value and optimize channel marketing spend to maximize ROI.
• Implement optimization engines to target marketing offers effectively.

Customer Journey Mapping & Experience:

• Map end-to-end customer purchase journeys and improve touchpoints using data analytics.
• Drive initiatives to enhance the overall customer experience.

Data-Driven Transformation:

• Advocate and lead efforts towards organizational change by implementing structured frameworks such as data governance models, KPI-driven performance tracking, and cross-functional analytics workshops.
• Foster a customer-centric and data-driven decision-making culture by integrating data literacy programs and promoting the adoption of analytics in strategic planning.

Qualifications & Requirements :

Education & Experience:

• Degree in Business, Statistics, Mathematics, Computer Science, or a related field, or equivalent experience.
• Minimum of 5 years’ experience in consultancy, market research, data analytics, or performance marketing, with exposure to large datasets and transaction-heavy platforms.
• Prior experience in solving complex mathematical problems like optimization, dynamic pricing, or rank-ordering engines is preferred.

Technical Expertise:

• Proficient in tools and platforms such as Google BigQuery, Python, Hadoop, Spark, HANA, Tableau, or similar.
• Hands-on experience in optimization engines and targeting algorithms.

Retail & Digital Business Knowledge:

• Familiarity with retail and e-commerce business models, including data architecture in these domains.

Key Competencies:

• Strong problem-solving skills with a structured approach to tackling complex challenges.
• Curiosity and passion for exploring and solving analytical problems.
• Ability to manage ambiguity, work independently, and deliver high-quality results.
• Excellent interpersonal, communication, and project management skills.
• A collaborative mindset with the ability to work across functions and engage stakeholders effectively.
• High-speed iterations and planned, well-organized data exploration.
• Clarity of mind and clear plans for actions and contingencies.

Lead and execute key CRM and analytics projects, ensuring alignment with organizational goals and timelines. Oversee the end-to-end project lifecycle from planning and execution to monitoring and reporting.

Partner with internal teams and collaborate with external partners to drive projects forward, ensuring successful delivery. Utilize analytics tools to analyze and interpret CRM data, generate actionable insights to drive user acquisitions and improve customer retention for key nutrition brands.

Build and deploy personalized journeys and touchpoints for consumers that drives intimacy across the ecosystem. Develop and implement robust measurement frameworks to measure the performance of key CRM metrics.

Collaborate with cross-functional teams to identify opportunities and challenges, making data-driven recommendations for continuous improvement. Ideate, advise and pilot advanced analytics capabilities to drive various aspects of growth initiatives across markets.

Closely collaborate with cross-functional teams fostering a collaborative environment that promotes innovation and excellence. Mentor and guide team members sharing industry best practices and knowledge.

• Bachelor's degree in Computer Science, Electrical/Computer Engineering, Business Analytics, Industrial & Systems Engineering, Operations Research, Mathematics/Statistics or related technical disciplines
• Min. 3 years of proven experience in Analytics, Business Analytics and Project Management. Prior experience in a 'Direct to Consumer' role dealing with large complex high-velocity data is highly desirable
• Expertise in utilizing advanced analytics tools for data interpretation and actionable insights. Familiarity with Power BI visualization tool
• Hands-on experience of SQL and willing to pursue other data analysis/programming tools
• Proficiency in project management methodologies and tools. Experience in developing and implementing data governance policies and strategies
• Demonstrated success in leading and delivering complex projects ensuring alignment with business objectives
• Knowledge in paid advertising platforms (e.g. Apple Search Ads Google Ads Facebook Ads Manager)
• Excellent communication and presentation skills
• Ability to work independently and collaboratively in a team

Join to apply for the Data Analyst - Marketing Analytics, Regional Brand & Growth Marketing role at Shopee

• Provide data and insight support for specific marketing function, work with teams across our global offices
• Develop smart and efficient solutions to reporting and data extraction needs using SQL, Python, Spark
• Produce actionable insights that will be used to support or devise new marketing strategies
• Work with big data using Hadoop ecosystem, with support from data engineers
• Problem solve on evolving new analytical or data tracking needs, with business and technical teams

• Experience in Business Intelligence/Data Analytics in tech/e-commerce or fast-paced environment is preferred
• Strong technical skills in Python and SQL
• Ability to pay attention to details and manage tasks effectively
• Passionate about data and solving challenging problems
• (Strong plus but not required) Proficiency in VBA/Spark
• (Plus but not required) Degree in STEM related disciplines (e.g., Computer Science, Analytics, IT, Engineering)

Entry level

Full-time

Business Development and Marketing

Internet Marketplace Platforms and Technology, Information and Internet

Ready to make your next big professional move? Join us on our journey to achieve our big dream of buildingthe most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly$45 billionin annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

About the role

As a Senior Analyst, Marketing Analytics, BK, APAC, you will monitor and analyze trends impacting business performance and provide insights to drive data-based decisions in marketing, sales, and overall business growth. Your work will support strategic growth by delivering data-driven insights, enhancing reporting automation, and collaborating with various teams to optimize business outcomes.

Roles and Responsibilities

Data Analytics

• Use SQL and advanced analytics techniques for data mining and insights generation to support proactive calendar planning and strategic recommendations.
• Conduct PMIX (Product Mix) analysis, sales forecasting, and ticket and guest segmentation to drive business performance.
• Create data visualizations and reports to communicate insights to franchisees and senior stakeholders, ensuring accessibility and alignment on performance metrics.
• Develop performance forecasts based on historic trends and seasonality to aid leadership and franchisees in performance management and calendar planning.

Franchisee Communication:

• Develop and maintain strong relationships with key franchisee stakeholders.
• Collaborate with franchisee marketing leaders to secure alignment and buy-in on identified opportunities.

Strategic Planning

• Analyze competition and pricing data to evaluate business performance and inform long-term brand strategy.
• Interpret broader brand and product research to identify short-term sales opportunities and long-term growth pillars.

Required skills

• Education and Experience: Bachelor Degree with 2+ years of relevant work experience in marketing, business analytics or consulting. Previous experience in Food and Beverage industry preferred but not required.
• Ownership and Motivation: Demonstrates ownership, self-motivation, and an entrepreneurial mindset.
• Analytical Proficiency: Strong analytical skills, with proficiency in SQL, Excel, and PowerPoint; capable of conducting complex data analysis to drive business decisions.
• Structured Thinker: Ability to structure research questions, break down problems, build analytical models, and develop comprehensive recommendations.
• Effective Communication and Influence: Excellent interpersonal and communication skills, with the ability to effectively present and persuade at senior leadership levels.
• Results-Driven: Able to thrive in a performance-focused environment, consistently meeting or exceeding targets
• Self-driven and Innovative: Highly self-motivated and eager to explore new areas. Strong desire to drive results and continuously improve processes and strategies.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

Job Scope:

Project Management:

· Lead and execute key CRM and Analytics projects, ensuring alignment with organizational goals and timelines.

· Oversee the end-to-end project lifecycle, from planning and execution to monitoring and reporting.

· Partner with internal teams and collaborate with external partners to drive projects forward, ensuring successful delivery

Marketing Analytics:

· Utilize analytics tools to analyze and interpret CRM data, generate actionable insights to drive user acquisitions and improve customer retention for our key nutrition brands.

· Build and deploy personalized journeys and touchpoints for our consumers that drives intimacy across the ecosystem.

· Develop and implement robust measurement frameworks to measure the performance of our key CRM metrics

· Collaborate with cross-functional teams to identify opportunities and challenges, making data-driven recommendations for continuous improvement.

· Ideate, advice and pilot Advanced Analytics capabilities to drive various aspects of growth initiatives across PA markets

Team Collaboration:

· Collaborate closely with cross-functional teams, fostering a collaborative environment that promotes innovation and excellence

· Mentor and guide team members across PA markets, sharing industry best practices and knowledge.

Requirements:

· Bachelor's degree in Computer Science, Electrical/Computer Engineering, Business Analytics, Industrial & Systems Engineering, Operations Research, Mathematics/Statistics, or related technical disciplines

· Min. 3 years of proven experience in Analytics, Business Analytics, and Project Management. Prior experience in a 'Direct to Consumer' role dealing with large, complex, high-velocity data is highly desirable.

· Expertise in utilizing advanced analytics tools for data interpretation and actionable insights. Familiarity with Power BI visualization tool

· Hands-on experience of SQL and willing to pursue other data analysis/programming tools

· Proficiency in project management methodologies and tools. Experience in developing and implementing data governance, policies, and strategies.

· Demonstrated success in leading and delivering complex projects, ensuring alignment with business objectives.

· Knowledge in paid advertising platforms (e.g. Apple Search Ads, Google Ads, Facebook Ads Manager, X, etc.)

· Excellent communication and presentation skills

· Ability to work independently and collaboratively in a team.

· Proven ability to influence and collaborate with cross-functional teams.

Additional Information:

· Salary – Up to S$6K + 1 month completion bonus

· Contract duration: 12-month contract, renewable and convertible

· Commencement Date: Immediate

· Working days and hours: Mon to Friday, 9am to 6pm

· Location: Duo Tower, Bugis MRT

Job Scope:

Project Management:

· Lead and execute key CRM and Analytics projects, ensuring alignment with organizational goals and timelines.

· Oversee the end-to-end project lifecycle, from planning and execution to monitoring and reporting.

· Partner with internal teams and collaborate with external partners to drive projects forward, ensuring successful delivery

Marketing Analytics:

· Utilize analytics tools to analyze and interpret CRM data, generate actionable insights to drive user acquisitions and improve customer retention for our key nutrition brands.

· Build and deploy personalized journeys and touchpoints for our consumers that drives intimacy across the ecosystem.

· Develop and implement robust measurement frameworks to measure the performance of our key CRM metrics

· Collaborate with cross-functional teams to identify opportunities and challenges, making data-driven recommendations for continuous improvement.

· Ideate, advice and pilot Advanced Analytics capabilities to drive various aspects of growth initiatives across PA markets

Team Collaboration:

· Collaborate closely with cross-functional teams, fostering a collaborative environment that promotes innovation and excellence

· Mentor and guide team members across PA markets, sharing industry best practices and knowledge.

Requirements:

· Bachelor's degree in Computer Science, Electrical/Computer Engineering, Business Analytics, Industrial & Systems Engineering, Operations Research, Mathematics/Statistics, or related technical disciplines

· Min. 3 years of proven experience in Analytics, Business Analytics, and Project Management. Prior experience in a 'Direct to Consumer' role dealing with large, complex, high-velocity data is highly desirable.

· Expertise in utilizing advanced analytics tools for data interpretation and actionable insights. Familiarity with Power BI visualization tool

· Hands-on experience of SQL and willing to pursue other data analysis/programming tools

· Proficiency in project management methodologies and tools. Experience in developing and implementing data governance, policies, and strategies.

· Demonstrated success in leading and delivering complex projects, ensuring alignment with business objectives.

· Knowledge in paid advertising platforms (e.g. Apple Search Ads, Google Ads, Facebook Ads Manager, X, etc.)

· Excellent communication and presentation skills

· Ability to work independently and collaboratively in a team.

· Proven ability to influence and collaborate with cross-functional teams.

Additional Information:

· Salary – Up to S$6K + 1 month completion bonus

· Contract duration: 12-month contract, renewable and convertible

· Commencement Date: Immediate

· Working days and hours: Mon to Friday, 9am to 6pm

· Location: Duo Tower, Bugis MRT

Join to apply for the Marketing Analytics, Junior Data Analyst (Campus Hiring 2025) role at Shopee .

About The Team
Our Marketing Analytics team leverages data to optimise both on-platform and off-platform advertising strategies. Working closely with global teams, we develop efficient reporting solutions, analyse large datasets, and provide actionable insights to drive impactful campaigns. We continually tackle analytical challenges and adapt to evolving business needs.

Job Description

• Provide data and insight support for specific marketing function, work with teams across our global offices.
• Develop smart and efficient solutions to reporting and data extraction needs using SQL, Python, Spark.
• Produce actionable insights that will be used to support or devise new marketing strategies.
• Work with big data using Hadoop ecosystem, with support from data engineers.
• Problem solve on evolving new analytical or data tracking needs, with business and technical teams.

Requirements

• Bachelor’s Degree in Engineering, Computer Science or any relevant field.
• Strong technical skills in Python and SQL.
• Ability to pay attention to details and manage tasks effectively.
• Passionate about data and solving challenging problems.
• (Strong plus but not required) Proficiency in VBA/Spark.
• (Plus but not required) Degree in related disciplines (e.g., Computer Science, Analytics, IT, Engineering).

Entry level

Full-time

Business Development and Marketing

Internet Marketplace Platforms and Technology, Information and Internet

Univers provides the world’s most comprehensive decarbonization system.

We help companies and countries optimize energy systems and reduce carbon emissions with accurate, reliable, and actionable decarbonization data. Our EnOS (Energy and Environment Operating System) platform connects on-the-ground operational technology and in-the-cloud intelligence to deliver real-time energy data and data-driven carbon monitoring, reporting, and abatement.

With 220 million sensors and smart devices connected, 550GW of renewable energy under management, and a community of over 500 customers, we’re helping the world’s leading businesses get the world to net zero—and what comes after it.

For more information, please visit

About the Role

We are seeking a Marketing Operations and Analytics Executive who is eager and excited to gain first-hand experience in all aspects of Marketing Operations. Collaborating closely with regional marketing teams, the ideal candidate for this role is able to work independently and collaborate cross-functionally to help design, create and iterate with key stakeholders on tasks and projects. The Marketing Operations and Analytics Executive will be able to contribute to optimizing, troubleshooting and supporting our marketing initiatives, focusing on campaign operations, marketing analytics and operational support.

Key Responsibilities

1. Campaign Operations

• Own and manage day-to-day marketing campaign operations on marketing automation platform.
• Enforce proper campaign processes across our marketing automation platform and CRM to drive an efficient marketing operations engine.
• Maintain our campaign data to ensure accurate reporting for our stakeholders to maximize the effectiveness of campaigns.

2. Marketing Analytics

• Track and analyse performance metrics to provide actionable insights for marketing strategy adjustments.
• Measure the effectiveness of marketing campaigns and automation programs, offering data-driven recommendations for funnel optimization and process improvement.
• Develop and maintain dashboards to enable real-time access to marketing insights, ensuring accuracy and relevance.
• Provide ad hoc reporting and analysis to support the marketing team, ensuring the insights are actionable and tailored to the audience.

3. Marketing Technology and Data Management

• Maintain and optimize the Martech stack to ensure seamless integration, system performance and data flow across to support demand generation.
• Oversee and manage the daily administration of related systems.
• Collaborate with cross-functional teams to align marketing operations with business objectives.
• Partner with stakeholders to identify areas of improvement for process efficiency and campaign effectiveness, while implementing best practices through education and enablement.
• Work with the Martech stack to create automated processes to improve the data pipeline and standardize automation across different tools.
  

Qualifications:

• Bachelor’s degree in Marketing, Data Analytics, Data Science, or a related field;
• Proven experience in data analytics, preferably within marketing (projects or internship);
• Excellent communication and collaboration skills to work effectively with cross-functional teams;
• Ability to translate complex data into clear and actionable business insights;
• Proven self-starter with a passion for optimizing and innovating Marketing Operations processes;
• Ability to grow, learn, and collaborate in a fast-paced, global environment;