146 Marketing Analysis jobs in Singapore

Singapore

Singapore

Research & Development

Job Description

The focus will be on the Human Nutrition business in Asia-Pacific, where we develop Food & Beverage solutions to meet the ever-evolving demands of the modern consumer. As a Market & Consumer Insights (MCI) Intern, you will be working closely with the wider MCI, Marketing and R&D teams to identify market and consumer trends, communicate actionable insights and propose innovation ideas to deliver on business objectives.

Market & Competitive Intelligence:

• Gather multiple secondary data sizing sources related to market, category, players, brands, ingredients.
• Conduct market segment sizing and competitive industry landscaping to inform strategic planning.
• Observe market dynamics of current and emerging brand players in the food & beverages industry.
• Identify emerging market growth trends, understand innovation evolution to uncover opportunities.
• Provide statistics to aid communication in storytelling and campaign development for media publications.

Consumer & Product Insights:

• Collate & synthesize learnings on consumer & product trends from primary research & secondary sources.
• Support in implementation of ad hoc studies, data analysis of market observation and consumer behaviours
• Screen key research criteria, measurement variables to help scope research brief and questionnaire design.
• Track innovative launches and consumer reviews in foodservice, retail channels, social platform, ecommerce.
• Develop database on product information, new launches, evaluation comments, concept testing metrics.

Cross-Functional Interactions:

• Collaborate with cross-functional teams to execute insights research and align to business strategies.
• Contribute to data tabulations, synthesizing learnings and creating visualizations for customer presentations.
• Explore data intelligence providers on new channels and research consultants on new research techniques.

Your Profile

• Currently pursuing an education in Business, Market Research, Psychology, Statistics, Marketing, Food Science, or related field

#IncludingYou

Diversity, equity, inclusion and belonging are cornerstones of ADM's efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.

For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Diversity, Equity and Inclusion | ADM.

About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We're a global leader in human and animal nutrition and the world's premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at

Req/Job ID

BR

Ref ID

AsiaOne is an established leading one-stop digital content destination based in Singapore and serving a regional audience. We believe in constantly adapting and innovating to be relevant for our clients and audiences. If you are committed, passionate, and keen to challenge yourself in this dynamic and fast-paced environment, AsiaOne could be the place for you

Position Overview

AsiaOne is looking for a candidate with a keen analytical mind, who is interested in creating value through data analysis. You will lead a team of three to four motivated analysts, and report to the Head of Consumer Insights and Analytics Group.

AsiaOne conducts primary research using various approaches, including 24/7 longitudinal surveys on a wide range of socio-economic and socio-political issues across our 5.2 million users, focus group studies and field research. As an Associate Director (Consumer Insights), you will lead your team in (i) designing and executing sentiment surveys and studies, and (ii) conducting secondary research to understand consumer behaviour and sentiments towards brands, social issues, and government policies. You will guide your team in deriving consumer insights from the team's analysis to identify business opportunities, shape content, and meet clients' business needs.

You will define research outcomes and plan allocation of research capacity in consultation with key stakeholders. You will also provide inputs to respective teams to support their efforts in developing corporate strategy and pitching to clients.

Responsibilities

Mentoring and Developing the Team – Lead and guide the team to meet project outcomes in a timely manner, and support team members in building up key competencies and strengths.

Specifically, the team is tasked with the following responsibilities:

• Research Planning – Identify research needs of key stakeholders and design research needed to meet those needs.
• Primary Research – Design and execute surveys and studies (e.g. focus group studies, field research) to understand consumer behaviour and sentiments towards brands, social issues, and government policies.
• Secondary Research – Complement primary research with secondary research to meet research needs of stakeholders.
• Sense-Making – Present consumer insights derived through analysis of results from various areas of research to respective stakeholders.

Requirements

• Bachelor's Degree or higher, preferably in Business Administration, Statistics, Economics, Psychology or a related field
• At least 3 years of experience in social research, consumer analysis, public policy, consulting, or a related field. Candidates with less than 3 years of experience are encouraged to apply, but all candidates will be required to take a skills assessment test.
• Experience in leading a team would be a plus
• Keen understanding of research methodologies (quantitative and qualitative) and strong ability in research design
• Strong professional communication skills, and ability to write, visualise and present research findings to internal stakeholders and clients
• Strong organisational and project management skills with the consistent ability to meet deadlines
• Strong quantitative skills, including understanding of statistics and ability to execute analytical computations as required
• Proficient in Microsoft Office suite - strong PowerPoint and Excel skills
• Quick learner with high energy and creative problem-solving skills
• Detail oriented, ability to adapt to changing environment
• Demonstrated ability to take initiative and interact with all levels of management

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

• This is an Individual Contribution Role

• No Visa and Relocation Support

• Fluency in both Chinese and English is a mandatory requirement for being qualified for this position.

The Community you will join:

The Research team drives all consumer insights, trends, competitive analysis and UX research for Airbnb. The centralized team drives decision making for product, design and other teams based on research and insights.

The difference you will make:

Airbnb is looking for a Consumer Insights Lead to join the Global Consumer Insights team focusing on China and APAC. This person will join a team that looks to provoke and inspire the organization with strategic and actionable insights to help define market opportunities & obstacles; generate, refine and evaluate product & marketing launches; and monitor market performance.

This position will help build strong relationships with key regional stakeholders and identify

regional consumer insight opportunities; be the 'voice of the consumer' and have expertise in China, with strong knowledge of the China market and the APAC region. This person will act as a regional SME within the China and APAC Market teams, broader global Research team and the Regional cross-functional teams (commercial, marketing, product, communications, policy). This person will also manage qualitative and quantitative consumer insight projects in

China and support projects at the regional level, including vendor management, project design, analysis and reporting.

A typical day:

• Lead consumer insights and be a thought partner for key stakeholders in China.
• Partner with the APAC Regional Lead to support China and other priority markets - Japan, Korea, India, Australia in the APAC/AU region - this will require building relationships and leading studies outside of China based on business needs.
• Provide a strong, objective perspective on the voice of the consumer by identifying and prioritizing opportunities related to brand strategy, product, and marketing.
• Design, coordinate and execute strategic qualitative and quantitative research projects; involving a wide range of methodologies, such as focus groups, online tools, immersions, ethnographies, and simulated methodologies.
• Identify and implement new and innovative research techniques to address business needs.
• Oversee supplier relationships, managing scope, budget and deliverables.
• Prepares and presents research findings, through both written reports and presentations, in a concise and compelling way to stakeholder teams.
• Ensure all outputs are actionable, grounded in consumer knowledge, and guided by a broader understanding of business context and implications and inspire the team to uncover the "so whats" of all deliverables.
• Fully leverages all market, competitor and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types.
• Partners with the APAC CI Regional Lead, broader Insights Leadership Team across the business; avoid silos and seek out ways to add value by synthesizing and collaborating across the teams.

Your Expertise:

• 10+ years of relevant consumer insights experience.
• A degree in the field of research, marketing or social sciences. MBA a plus.
• Deep experience in China. Experience in multiple markets in APAC a plus, including Japan, Korea, India and Australia.
• Additional language skills highly desirable: Mandarin (priority), Korean or Japanese a plus.
• Experience on both the "client side" and "supplier/vendor side" of research is a plus.
• Demonstrates exceptional stakeholder management. Skillfully balances competing priorities by making strategic decisions that align research integrity with business objectives. Exercises sound judgment when evaluating multiple stakeholder requests, ensuring resources are allocated to initiatives with the highest business impact while maintaining methodological excellence.
• Ability to plan, manage and facilitate both regional & global research.
• Expertise in a wide range of both qualitative and quantitative research methods.
• Familiarity with advanced analytic research techniques and tools, digital understanding, as well as leading edge market research tools & methods.
• Ability to manage quant data files, run analysis on quant data (e.g., ability to weight data, run descriptive statistics, etc.), program in qualtrics, query SQL, etc. a plus.
• Be detail oriented without sacrificing a broad strategic perspective
• Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department.
• Seasoned and strategic multitasker, with a hands-on approach and outside-the-box mentality.
• Ability to make thoughtful decisions in real time to provide support and solve problems as they arise.
• Comfortable in navigating and excelling in challenging environments and able to simplify.

AsiaOne is an established leading one-stop digital content destination based in Singapore and serving a regional audience. We believe in constantly adapting and innovating to be relevant for our clients and audiences. If you are committed, passionate, and keen to challenge yourself in this dynamic and fast-paced environment, AsiaOne could be the place for you

Position Overview

AsiaOne is looking for a candidate with a keen analytical mind, who is interested in creating value through data analysis. You will lead a team of three to four motivated analysts, and report to the Head of Consumer Insights and Analytics Group.

AsiaOne conducts primary research using various approaches, including 24/7 longitudinal surveys on a wide range of socio-economic and socio-political issues across our 5.2 million users, focus group studies and field research. As an Associate Director (Consumer Insights), you will lead your team in (i) designing and executing sentiment surveys and studies, and (ii) conducting secondary research to understand consumer behaviour and sentiments towards brands, social issues, and government policies. You will guide your team in deriving consumer insights from the team's analysis to identify business opportunities, shape content, and meet clients' business needs.

You will define research outcomes and plan allocation of research capacity in consultation with key stakeholders. You will also provide inputs to respective teams to support their efforts in developing corporate strategy and pitching to clients.

Responsibilities

Mentoring and Developing the Team – Lead and guide the team to meet project outcomes in a timely manner, and support team members in building up key competencies and strengths.

Specifically, the team is tasked with the following responsibilities:

• Research Planning – Identify research needs of key stakeholders and design research needed to meet those needs.
• Primary Research – Design and execute surveys and studies (e.g. focus group studies, field research) to understand consumer behaviour and sentiments towards brands, social issues, and government policies.
• Secondary Research – Complement primary research with secondary research to meet research needs of stakeholders.
• Sense-Making – Present consumer insights derived through analysis of results from various areas of research to respective stakeholders.

Requirements

• Bachelor's Degree or higher, preferably in Business Administration, Statistics, Economics, Psychology or a related field
• At least 3 years of experience in social research, consumer analysis, public policy, consulting, or a related field. Candidates with less than 3 years of experience are encouraged to apply, but all candidates will be required to take a skills assessment test.
• Experience in leading a team would be a plus
• Keen understanding of research methodologies (quantitative and qualitative) and strong ability in research design
• Strong professional communication skills, and ability to write, visualise and present research findings to internal stakeholders and clients
• Strong organisational and project management skills with the consistent ability to meet deadlines
• Strong quantitative skills, including understanding of statistics and ability to execute analytical computations as required
• Proficient in Microsoft Office suite - strong PowerPoint and Excel skills
• Quick learner with high energy and creative problem-solving skills
• Detail oriented, ability to adapt to changing environment
• Demonstrated ability to take initiative and interact with all levels of management

Position Overview
AsiaOne is looking for a candidate with a keen analytical mind, who is interested in creating value through data analysis. You will lead a team of three to four motivated analysts, and report to the Head of Consumer Insights and Analytics Group.
AsiaOne conducts primary research using various approaches, including 24/7 longitudinal surveys on a wide range of socio-economic and socio-political issues across our 5.2 million users, focus group studies and field research. As an Associate Director (Consumer Insights), you will lead your team in (i) designing and executing sentiment surveys and studies, and (ii) conducting secondary research to understand consumer behaviour and sentiments towards brands, social issues, and government policies. You will guide your team in deriving consumer insights from the team’s analysis to identify business opportunities, shape content, and meet clients’ business needs.
You will define research outcomes and plan allocation of research capacity in consultation with key stakeholders. You will also provide inputs to respective teams to support their efforts in developing corporate strategy and pitching to clients.
Responsibilities
Mentoring and Developing the Team
– Lead and guide the team to meet project outcomes in a timely manner, and support team members in building up key competencies and strengths.
Research Planning – Identify research needs of key stakeholders and design research needed to meet those needs.
Primary Research – Design and execute surveys and studies (e.g. focus group studies, field research) to understand consumer behaviour and sentiments towards brands, social issues, and government policies.
Secondary Research – Complement primary research with secondary research to meet research needs of stakeholders.
Sense-Making – Present consumer insights derived through analysis of results from various areas of research to respective stakeholders.
Requirements
Bachelor's Degree or higher, preferably in Business Administration, Statistics, Economics, Psychology or a related field
At least 3 years of experience in social research, consumer analysis, public policy, consulting, or a related field. Candidates with less than 3 years of experience are encouraged to apply, but all candidates will be required to take a skills assessment test.
Experience in leading a team would be a plus
Keen understanding of research methodologies (quantitative and qualitative) and strong ability in research design
Strong professional communication skills, and ability to write, visualise and present research findings to internal stakeholders and clients
Strong organisational and project management skills with the consistent ability to meet deadlines
Strong quantitative skills, including understanding of statistics and ability to execute analytical computations as required
Proficient in Microsoft Office suite - strong PowerPoint and Excel skills
Quick learner with high energy and creative problem-solving skills
Detail oriented, ability to adapt to changing environment
Demonstrated ability to take initiative and interact with all levels of management
#J-18808-Ljbffr

AsiaOne is looking for a candidate with a keen analytical mind, who is interested in creating value through data analysis. You will lead a team of three to four motivated analysts, and report to the Head of Consumer Insights and Analytics Group.
AsiaOne conducts primary research using various approaches, including 24/7 longitudinal surveys on a wide range of socio-economic and socio-political issues across our 5.2 million users, focus group studies and field research. As an Associate Director (Consumer Insights), you will lead your team in (i) designing and executing sentiment surveys and studies, and (ii) conducting secondary research to understand consumer behaviour and sentiments towards brands, social issues, and government policies. You will guide your team in deriving consumer insights from the team’s analysis to identify business opportunities, shape content, and meet clients’ business needs.
You will define research outcomes and plan allocation of research capacity in consultation with key stakeholders. You will also provide inputs to respective teams to support their efforts in developing corporate strategy and pitching to clients.
Responsibilities
Mentoring and Developing the Team – Lead and guide the team to meet project outcomes in a timely manner, and support team members in building up key competencies and strengths.
Research Planning – Identify research needs of key stakeholders and design research needed to meet those needs.
Primary Research – Design and execute surveys and studies (e.g. focus group studies, field research) to understand consumer behaviour and sentiments towards brands, social issues, and government policies.
Secondary Research – Complement primary research with secondary research to meet research needs of stakeholders.
Sense-Making – Present consumer insights derived through analysis of results from various areas of research to respective stakeholders.
Requirements
Bachelor's Degree or higher, preferably in Business Administration, Statistics, Economics, Psychology or a related field
At least 3 years of experience in social research, consumer analysis, public policy, consulting, or a related field. Candidates with less than 3 years of experience are encouraged to apply, but all candidates will be required to take a skills assessment test.
Experience in leading a team would be a plus
Keen understanding of research methodologies (quantitative and qualitative) and strong ability in research design
Strong professional communication skills, and ability to write, visualise and present research findings to internal stakeholders and clients
Strong organisational and project management skills with the consistent ability to meet deadlines
Strong quantitative skills, including understanding of statistics and ability to execute analytical computations as required
Proficient in Microsoft Office suite - strong PowerPoint and Excel skills
Quick learner with high energy and creative problem-solving skills
Detail oriented, ability to adapt to changing environment
Demonstrated ability to take initiative and interact with all levels of management
#J-18808-Ljbffr

AsiaOne is an established leading one-stop digital content destination based in Singapore and serving a regional audience. We believe in constantly adapting and innovating to be relevant for our clients and audiences. If you are committed, passionate, and keen to challenge yourself in this dynamic and fast-paced environment, AsiaOne could be the place for you!

Position Overview

AsiaOne is looking for a candidate with a keen analytical mind, who is interested in creating value through data analysis. You will lead a team of three to four motivated analysts, and report to the Head of Consumer Insights and Analytics Group.

AsiaOne conducts primary research using various approaches, including 24/7 longitudinal surveys on a wide range of socio-economic and socio-political issues across our 5.2 million users, focus group studies and field research. As an Associate Director (Consumer Insights), you will lead your team in (i) designing and executing sentiment surveys and studies, and (ii) conducting secondary research to understand consumer behaviour and sentiments towards brands, social issues, and government policies. You will guide your team in deriving consumer insights from the team’s analysis to identify business opportunities, shape content, and meet clients’ business needs.

You will define research outcomes and plan allocation of research capacity in consultation with key stakeholders. You will also provide inputs to respective teams to support their efforts in developing corporate strategy and pitching to clients.

Responsibilities

Mentoring and Developing the Team – Lead and guide the team to meet project outcomes in a timely manner, and support team members in building up key competencies and strengths.

Specifically, the team is tasked with the following responsibilities:

• Research Planning – Identify research needs of key stakeholders and design research needed to meet those needs.
• Primary Research – Design and execute surveys and studies (e.g. focus group studies, field research) to understand consumer behaviour and sentiments towards brands, social issues, and government policies.
• Secondary Research – Complement primary research with secondary research to meet research needs of stakeholders.
• Sense-Making – Present consumer insights derived through analysis of results from various areas of research to respective stakeholders.

Requirements

• Bachelor's Degree or higher, preferably in Business Administration, Statistics, Economics, Psychology or a related field
• At least 3 years of experience in social research, consumer analysis, public policy, consulting, or a related field. Candidates with less than 3 years of experience are encouraged to apply, but all candidates will be required to take a skills assessment test.
• Experience in leading a team would be a plus
• Keen understanding of research methodologies (quantitative and qualitative) and strong ability in research design
• Strong professional communication skills, and ability to write, visualise and present research findings to internal stakeholders and clients
• Strong organisational and project management skills with the consistent ability to meet deadlines
• Strong quantitative skills, including understanding of statistics and ability to execute analytical computations as required
• Proficient in Microsoft Office suite - strong PowerPoint and Excel skills
• Quick learner with high energy and creative problem-solving skills
• Detail oriented, ability to adapt to changing environment
• Demonstrated ability to take initiative and interact with all levels of management

Job Summary:

We are seeking a dynamic and results-driven Marketing Analysis Manager to support our marketing initiatives across Southeast Asia (SEA). This role requires a highly organized and adaptable individual who can manage multiple marketing projects simultaneously, collaborate with cross-functional teams across different time zones, and thrive under pressure. The ideal candidate must be comfortable with night calls to align with global and regional stakeholders and possess strong multitasking and problem-solving abilities.

Job Details:

• 12-Months Renewable Contract
• Up to $6, month completion bonus
• Walkable from One North MRT
• Monday - Friday, 8:15AM to 5PM
• 18 days of Annual Leave + Corporate Group Insurance + $1K Medical Fee Claims

Job Responsibilities:

• Market Intelligence and Research:

• Lead and contribute to comprehensive market research efforts, including tracking and analyzing industry trends, customer buying behaviors, competitor strategies, and advertising performance.

• Provide actionable insights to inform business decisions, improve sales tactics, and enhance overall marketing strategies.

• Cross-Regional Collaboration & Communication

• Participate in night calls with regional and global teams to coordinate marketing strategies and updates.

• Communicate effectively with cross-functional teams to ensure alignment on marketing objectives and execution.

• Marketing Execution & Support

• Plan and execute regional marketing campaigns, trade shows, seminars, ensuring alignment with brand objectives and target audience needs.

• Work closely with internal teams (sales, product, creative) to ensure marketing activities align with business objectives
• Oversee production of high-quality advertising materials, event collateral, social media content, booth displays.

• Project Management & Coordination

• Manage multiple marketing projects concurrently, ensuring timely execution and high-quality delivery.

• Drive the successful execution of key strategic initiatives and evaluate program performance
• Collaborate with external agencies, vendors, and partners to execute campaigns effectively.
• Monitor and track project progress, identifying and resolving issues proactively.

Job Requirements:

• Minimum Bachelor's Degree in Marketing/Digital Marketing or any related discipline
• Minimum 6 years of relevant regional Marketing experience or similar function
• Comfortable with night calls to support cross-regional communication
• Ability to work under pressure and meet tight deadlines
• Strong project management and multitasking skills
• Experience working in the Chemical/Manufacturing industry is preferred

Interested applicants, please click "Apply" or send your resume to

We regret that only shortlisted applicants will be notified.

Rapid Recruitment Asia Pte Ltd (EA License No. 16C8261)

Chan Ku Ci (EA Registration No. R

Job Overview

We are seeking a Senior Sensory and Consumer Insights Leader to join our team. In this role, you will be responsible for driving the development of winning flavors and optimizing our flavor portfolio.

Main Responsibilities

• Drive regional MSCI activities to enable delivery of regional commercial plans by ensuring strong alignment with Business Units and Commercial teams.
• Align, adapt, further develop, and implement MSCI use of resources, tools, and methods to add most value to the business.
• Manage and develop the regional MSCI team responsible for guiding development of winning flavors and optimization of flavor portfolio.
• Provide project teams and customers with understanding and measurement of the role of sensory properties in drivers of liking, consumer perception, and consumer behavior.
• Achieve and maintain satisfaction by internal stakeholders and customers with quality of output.
• IDentify, capture, manage, and maximize access to key MSCI knowledge resources.
• Omitimize and align APAC MSCI budget with APAC strategic agenda and ROI.
• Guide APAC R&T innovation pipeline.

Requirements

• Potential strong candidates who have extensive years of exposure within an MSCI background of more than 10 years with excellent technical knowledge in Sensory & Consumer Insights including a research background with strong industry understanding of Food Science, Flavors Chemistry & Human Perception.
• Candidates who have stints in the flavor industry or holding positions in related food ingredients industry is an added advantage.
• Possess strong proven track record in leadership qualities having managed diverse teams in a global matrix organisation.
• Analytical, creative, and decisive in problem solving to yield optimal and pragmatic solutions.
• Possess a positive, team player and energetic attitude with an entrepreneurial spirit while able to work well in a fast-paced working environment.
• Excellent at Project Management, Communications, enjoys interacting and forming relationships with partners to enable working through influence.
• Comfortable working with data and familiar with Microsoft Office Suite (Excel, PowerPoint etc).

About Us

We are a global supplier of fragrances, flavors, food, nutrition, and cosmetic ingredients. Our clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals, and producers of nutritional supplements and pet food.