73 Consumer Insights jobs in Singapore

Consumer Insights Lead

We are seeking a seasoned leader to oversee consumer insights and analytics initiatives.

This role requires a strategic thinker with expertise in research planning, primary and secondary research execution, and data analysis. The ideal candidate will possess strong communication skills, team leadership abilities, and a passion for delivering actionable insights.

The successful candidate will lead a team of analysts, design and execute research studies, and develop key findings that inform business decisions.

Responsibilities include:

• Mentoring and developing the team's analytical capabilities
• Developing and implementing research strategies to meet stakeholder needs
• Designing and executing primary and secondary research initiatives
• Presenting findings and insights to stakeholders

Key Qualifications:

• Strong research planning and execution skills
• Excellent communication and leadership abilities
• Experience with data analysis and presentation

What We Offer:

A dynamic work environment, opportunities for growth and development, and a competitive compensation package.

Background

AsiaOne is an established leading one-stop digital content destination based in Singapore and serving a regional audience. We believe in constantly adapting and innovating in order to be relevant for our clients and audiences. If you are committed, passionate, and keen to challenge yourself in this dynamic and fast-paced environment, AsiaOne could be the place for you

At AsiaOne, we are a close-knit family with an open organisational culture. The advertised roles will require the candidate to work closely with the management team, and cross-functionally with the other groups within the Company.

Overview of Role

AsiaOne is seeking a passionate and analytical individual to join our Consumer Insights and Analytics Group as a Data Analyst. You will be reporting to the Head of Consumer Insights and Analytics Group.

In this role, you will play a crucial part in analysing operational data to identify trends, patterns, and opportunities for improvement. You will also be responsible for presenting your findings to senior management and collaborating with colleagues to develop data visualisation tools and dashboards. Additionally, you will conduct training for colleagues outside of the analytics team in data analysis, helping them incorporate data analytics into business decision-making.

Responsibilities

• Conduct in-depth analysis of operational data to identify trends, patterns, and anomalies
• Develop data pipelines to automatically clean and store data
• Query data according to research needs
• Set benchmarks and identify opportunities to improve operational performance
• Present key findings from analyses to senior management to inform decision-making
• Collaborate with data engineers to develop data pipelines and data storage solutions
• Design data visualisation dashboards in collaboration with colleagues from respective teams
• Conduct training for dashboard users to ensure effective utilisation
• Train colleagues outside of the analytics team in data analysis to incorporate data analytics into business decision-making

Qualifications

• Bachelor's Degree in Business Administration, Economics, Engineering, Computing, or Science preferred. Polytechnic Diploma holders as well as candidates with relevant training and experience are welcome to apply
• Proficient in Microsoft Office suite, with strong PowerPoint and Excel skills
• Strong quantitative analysis skills and understanding of data structures
• Experience with SQL, Python, and/or Power BI is desirable, but training opportunities are available
• Strong ability to think and communicate in a structured manner
• Passionate in data visualisation and data storytelling, with strong aesthetic sense
• Ability to work independently and as part of a team
• Adaptable and quick learner, eager to grow and develop
• Attention to detail and a commitment to delivering high-quality work
• High sense of curiosity and problem-solving drive

Interested applicants, please drop in your updated resume with the following:

• A recent photograph
• Current/Last drawn salary
• Expected salary
• Availability / Notice period

Background

AsiaOne is an established leading one-stop digital content destination based in Singapore and serving a regional audience. We believe in constantly adapting and innovating in order to be relevant for our clients and audiences. If you are committed, passionate, and keen to challenge yourself in this dynamic and fast-paced environment, AsiaOne could be the place for you!

At AsiaOne, we are a close-knit family with an open organisational culture. The advertised roles will require the candidate to work closely with the management team, and cross-functionally with the other groups within the Company.

Overview of Role

AsiaOne is seeking a passionate and analytical individual to join our Consumer Insights and Analytics Group as a Data Analyst. You will be reporting to the Head of Consumer Insights and Analytics Group.

In this role, you will play a crucial part in analysing operational data to identify trends, patterns, and opportunities for improvement. You will also be responsible for presenting your findings to senior management and collaborating with colleagues to develop data visualisation tools and dashboards. Additionally, you will conduct training for colleagues outside of the analytics team in data analysis, helping them incorporate data analytics into business decision-making.

Responsibilities

• Conduct in-depth analysis of operational data to identify trends, patterns, and anomalies
• Develop data pipelines to automatically clean and store data
• Query data according to research needs
• Set benchmarks and identify opportunities to improve operational performance
• Present key findings from analyses to senior management to inform decision-making
• Collaborate with data engineers to develop data pipelines and data storage solutions
• Design data visualisation dashboards in collaboration with colleagues from respective teams
• Conduct training for dashboard users to ensure effective utilisation
• Train colleagues outside of the analytics team in data analysis to incorporate data analytics into business decision-making

Qualifications

• Bachelor's Degree in Business Administration, Economics, Engineering, Computing, or Science preferred. Polytechnic Diploma holders as well as candidates with relevant training and experience are welcome to apply
• Proficient in Microsoft Office suite, with strong PowerPoint and Excel skills
• Strong quantitative analysis skills and understanding of data structures
• Experience with SQL, Python, and/or Power BI is desirable, but training opportunities are available
• Strong ability to think and communicate in a structured manner
• Passionate in data visualisation and data storytelling, with strong aesthetic sense
• Ability to work independently and as part of a team
• Adaptable and quick learner, eager to grow and develop
• Attention to detail and a commitment to delivering high-quality work
• High sense of curiosity and problem-solving drive

Interested applicants, please drop in your updated resume with the following:

• A recent photograph
• Current/Last drawn salary
• Expected salary
• Availability / Notice period

Direct message the job poster from AsiaOne.com

AsiaOne is an established leading one-stop digital content destination based in Singapore and serving a regional audience. We believe in constantly adapting and innovating in order to be relevant for our clients and audiences. If you are committed, passionate, and keen to challenge yourself in this dynamic and fast-paced environment, AsiaOne could be the place for you!

At AsiaOne, we are a close-knit family with an open organisational culture. The advertised roles will require the candidate to work closely with the management team, and cross-functionally with the other groups within the Company.

Overview of Role

AsiaOne is seeking a passionate and analytical individual to join our Consumer Insights and Analytics Group as a Data Analyst. You will be reporting to the Head of Consumer Insights and Analytics Group.

In this role, you will play a crucial part in analysing operational data to identify trends, patterns, and opportunities for improvement. You will also be responsible for presenting your findings to senior management and collaborating with colleagues to develop data visualisation tools and dashboards. Additionally, you will conduct training for colleagues outside of the analytics team in data analysis, helping them incorporate data analytics into business decision-making.

Responsibilities

• Conduct in-depth analysis of operational data to identify trends, patterns, and anomalies
• Develop data pipelines to automatically clean and store data
• Query data according to research needs
• Set benchmarks and identify opportunities to improve operational performance
• Present key findings from analyses to senior management to inform decision-making
• Collaborate with data engineers to develop data pipelines and data storage solutions
• Design data visualisation dashboards in collaboration with colleagues from respective teams
• Conduct training for dashboard users to ensure effective utilisation
• Train colleagues outside of the analytics team in data analysis to incorporate data analytics into business decision-making

Qualifications

• Bachelor's Degree in Business Administration, Economics, Engineering, Computing, or Science preferred. Polytechnic Diploma holders as well as candidates with relevant training and experience are welcome to apply
• Proficient in Microsoft Office suite, with strong PowerPoint and Excel skills
• Strong quantitative analysis skills and understanding of data structures
• Experience with SQL, Python, and/or Power BI is desirable, but training opportunities are available
• Strong ability to think and communicate in a structured manner
• Passionate in data visualisation and data storytelling, with strong aesthetic sense
• Ability to work independently and as part of a team
• Adaptable and quick learner, eager to grow and develop
• Attention to detail and a commitment to delivering high-quality work
• High sense of curiosity and problem-solving drive

• Seniority level Executive

• Employment type Full-time

• Job function Analyst, Research, and Product Management
• Industries Internet News, Broadcast Media Production and Distribution, and Technology, Information and Media

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Role Overview:

As a Customer Insights Manager at Japfa, you will be the voice of the customer across all our business lines—chicken, beef, seafood, and value-added products. You will lead the effort to deeply understand consumer behaviour, preferences, and market trends across Indonesia and other key Southeast Asian markets. Your insights will inform marketing strategy, product innovation, channel mix, and brand positioning for both B2C and B2B segments.

Key Responsibilities:

1. Insight Generation & Analysis

· Design and execute qualitative and quantitative research to understand customer needs, attitudes, and behaviors.

· Analyze data from internal sources (e.g., sales, CRM, digital platforms) and external partners (e.g., Nielsen, Kantar, social listening).

· Generate actionable insights that guide business decisions and marketing investments.

2. Customer Segmentation & Persona Development

· Build and maintain detailed customer segments and personas, and foodservice operators.

· Identify unmet needs and opportunities within and across segments.

3. Category and Brand Health Tracking

· Develop and manage tools to measure brand awareness, consideration, NPS, and other key health metrics.

· Monitor competitor positioning and emerging trends within relevant protein and food categories.

4. Collaboration with Marketing, Sales, and Product Teams

· Work closely with brand managers to test creative campaigns and refine positioning.

· Partner with product development to evaluate new concepts, pricing models, and go-to-market strategies.

· Support sales teams with insights into trade/customer requirements and pain points.

5. Customer Feedback Loop

· Design and maintain ongoing Voice of Customer programs (surveys, focus groups, interviews).

· Integrate feedback from D2C touchpoints (e-commerce, social, customer service) into strategy discussions.

Requirements:

· Bachelor's or Master’s degree in Marketing, Business, Psychology, Statistics, or a related field.

· 5+ years of experience in market research, consumer insights, or customer experience.

· Proven experience with both qualitative and quantitative research methodologies.

· Strong analytical skills, with the ability to translate complex data into compelling narratives.

· Experience working with FMCG, agriculture, or food companies preferred.

· Excellent communication skills and ability to influence stakeholders across functions.

Preferred Tools/Experience:

· SPSS, Tableau, Power BI, or Google Looker Studio

· Nielsen/Euromonitor/Kantar data tools

· Social listening platforms like Brandwatch or Meltwater

· Google Analytics, Meta Insights, or similar digital platforms

Role Overview:

As a Customer Insights Manager at Japfa, you will be the voice of the customer across all our business lines—chicken, beef, seafood, and value-added products. You will lead the effort to deeply understand consumer behaviour, preferences, and market trends across Indonesia and other key Southeast Asian markets. Your insights will inform marketing strategy, product innovation, channel mix, and brand positioning for both B2C and B2B segments.

Key Responsibilities:

1. Insight Generation & Analysis

· Design and execute qualitative and quantitative research to understand customer needs, attitudes, and behaviors.

· Analyze data from internal sources (e.g., sales, CRM, digital platforms) and external partners (e.g., Nielsen, Kantar, social listening).

· Generate actionable insights that guide business decisions and marketing investments.

2. Customer Segmentation & Persona Development

· Build and maintain detailed customer segments and personas, and foodservice operators.

· Identify unmet needs and opportunities within and across segments.

3. Category and Brand Health Tracking

· Develop and manage tools to measure brand awareness, consideration, NPS, and other key health metrics.

· Monitor competitor positioning and emerging trends within relevant protein and food categories.

4. Collaboration with Marketing, Sales, and Product Teams

· Work closely with brand managers to test creative campaigns and refine positioning.

· Partner with product development to evaluate new concepts, pricing models, and go-to-market strategies.

· Support sales teams with insights into trade/customer requirements and pain points.

5. Customer Feedback Loop

· Design and maintain ongoing Voice of Customer programs (surveys, focus groups, interviews).

· Integrate feedback from D2C touchpoints (e-commerce, social, customer service) into strategy discussions.

Requirements:

· Bachelor's or Master's degree in Marketing, Business, Psychology, Statistics, or a related field.

· 5+ years of experience in market research, consumer insights, or customer experience.

· Proven experience with both qualitative and quantitative research methodologies.

· Strong analytical skills, with the ability to translate complex data into compelling narratives.

· Experience working with FMCG, agriculture, or food companies preferred.

· Excellent communication skills and ability to influence stakeholders across functions.

Preferred Tools/Experience:

· SPSS, Tableau, Power BI, or Google Looker Studio

· Nielsen/Euromonitor/Kantar data tools

· Social listening platforms like Brandwatch or Meltwater

· Google Analytics, Meta Insights, or similar digital platforms

• Develop and execute effective strategies to collect, analyse, and interpret customer insights from various sources-including surveys, feedback tools, and customer interactions.
• Perform detailed analyses of customer feedback, behaviour patterns, and interaction data to uncover trends, identify root causes, and highlight opportunities to improve the customer experience.
• Convert customer insights into actionable recommendations, addressing pain points and experience gaps across critical touchpoints.
• Lead and manage customer insights projects such as Know-Your-Customer segmentation and other related initiatives.
• Communicate findings and insight-based recommendations to internal stakeholders (e.g., programme and service teams) to support data-driven decision-making and the development of improvement plans.
• Work collaboratively with cross-divisional and functional teams to drive process improvements and lead continuous enhancement efforts aimed at optimising service delivery.
• Apply data analytics, machine learning, and automation tools directly to improve the generation and application of customer insights across operations.
• Build and improve reporting dashboards using Power BI and survey platform tools to simplify data visualisation and enhance stakeholder reporting.

• Design and execute a comprehensive Customer Experience (CX) strategy and roadmap, with clear goals, engagement plans, and actionable initiatives to promote citizen-centricity and drive system-wide adoption of CX principles.
• Define and implement CX standards and governance frameworks to ensure a consistent and high-quality experience across all service touchpoints.
• Lead the implementation of the CX Community of Practice (CoP), collaborating across divisions to build CX capabilities, facilitate engagement, and promote the sharing and scaling of best practices.
• Provide regular progress updates and present at senior CX forums to support strategic prioritisation and informed decision-making through data and insights.
• Roll out organisation-wide change management initiatives to support the adoption of the new CX strategy-addressing change resistance, implementing mitigation plans, and fostering a culture of adaptability, openness, and continuous improvement.

• Lead cross-functional teams in the design and implementation of service enhancements using Human-Centred Design (HCD) approaches-from gathering insights and mapping customer journeys to prototyping and delivering solutions for Service Design projects.
• Champion continuous improvement efforts by embedding iterative feedback loops that refine service delivery and respond to evolving needs.
• Leverage customer insights and behavioural data to redesign end-to-end service journeys, ensuring they are intuitive, inclusive, and aligned with citizen needs and expectations.

• Provide leadership to cross-functional teams across CX, insights, and service design, fostering a culture of collaboration, innovation, and accountability.
• Build team capabilities through coaching, mentoring, and structured learning initiatives aligned with the organisation's CX maturity objectives.
• Strategically plan, track, and manage budgets across the CX and service transformation portfolios to ensure optimal resource allocation.
• Oversee procurement and contract management activities, ensuring compliance, achievement of intended outcomes, and strong vendor relationship management for maximum value to the organisation.
• Monitor contract performance and adherence to requirements throughout the entire contract lifecycle.

• Bachelor's degree in Business, Service Management, Service Design, Statistics, Data Analytics, or a related field.
• Professional certifications in areas such as Customer Experience Management (CXM), Service Design, Agile methodologies, Business Process Reengineering (BPR), Six Sigma, Lean methodologies, or data analytics (e.g., SAS, SPSS, Python) are advantageous.
• At least 10-12 years of progressive experience in customer experience, market research, service management, or data analytics.
• Demonstrated experience in leading and managing high-performing teams.
• Proven ability to develop and execute customer experience strategies.
• Strong analytical and problem-solving capabilities, with proficiency in data analysis, statistical tools, and key driver analysis.
• Hands-on experience in designing and administering customer surveys and conducting customer research.
• Knowledge of survey management systems, customer data management, and data warehousing practices.
• Familiarity with process improvement methodologies such as BPR, Six Sigma, Lean, and techniques like service blueprinting.
• Proficient in data visualisation tools such as Power BI or Tableau, and process mapping software such as Microsoft Visio.

Position Summary

Job Title: Product Consultant

Overview

Gather and analyze customer feedback, user behavior, and industry best practices to comprehend evolving customer needs and pain points. This role involves collaborating with cross-functional teams to contribute to the overall product strategy, ensuring alignment.

Main Responsibilities

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• Conduct comprehensive analysis of customer feedback, user behavior, and industry trends to identify areas for improvement.
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• Collaborate with Product Management and Engineering teams to develop a cohesive product strategy and roadmap.
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• Translate market and customer insights into clear, concise, and actionable product requirements and user stories for product development.
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• Develop data-driven recommendations for product enhancements, new features, and optimization based on user testing, market feedback, and data analysis.
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• Collaborate with legal and compliance teams to ensure all product features, functionalities, and user flows are designed and implemented in full compliance with relevant regulations, internal policies, and industry best practices.
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Key Skills and Qualifications

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• Excellent analytical and problem-solving skills
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• Strong collaboration and communication skills
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• Ability to translate complex data into actionable insights
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• Understanding of product development life cycles and methodologies
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• Experience working with cross-functional teams
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Benefits

This is an exciting opportunity to join a dynamic team and contribute to the development of innovative products that meet evolving customer needs.

1) Lead and Drive Customer Insights

• Develop and execute effective strategies to collect, analyse, and interpret customer insights from various sources—including surveys, feedback tools, and customer interactions.
• Perform detailed analyses of customer feedback, behaviour patterns, and interaction data to uncover trends, identify root causes, and highlight opportunities to improve the customer experience.
• Convert customer insights into actionable recommendations, addressing pain points and experience gaps across critical touchpoints.
• Lead and manage customer insights projects such as Know-Your-Customer segmentation and other related initiatives.
• Communicate findings and insight-based recommendations to internal stakeholders (e.g., programme and service teams) to support data-driven decision-making and the development of improvement plans.
• Work collaboratively with cross-divisional and functional teams to drive process improvements and lead continuous enhancement efforts aimed at optimising service delivery.
• Apply data analytics, machine learning, and automation tools directly to improve the generation and application of customer insights across operations.
• Build and improve reporting dashboards using Power BI and survey platform tools to simplify data visualisation and enhance stakeholder reporting.

2) CX Strategy and Execution of CX Community of Practice

• Design and execute a comprehensive Customer Experience (CX) strategy and roadmap, with clear goals, engagement plans, and actionable initiatives to promote citizen-centricity and drive system-wide adoption of CX principles.
• Define and implement CX standards and governance frameworks to ensure a consistent and high-quality experience across all service touchpoints.
• Lead the implementation of the CX Community of Practice (CoP), collaborating across divisions to build CX capabilities, facilitate engagement, and promote the sharing and scaling of best practices.
• Provide regular progress updates and present at senior CX forums to support strategic prioritisation and informed decision-making through data and insights.
• Roll out organisation-wide change management initiatives to support the adoption of the new CX strategy—addressing change resistance, implementing mitigation plans, and fostering a culture of adaptability, openness, and continuous improvement.

3) Lead and Drive Service Design

• Lead cross-functional teams in the design and implementation of service enhancements using Human-Centred Design (HCD) approaches—from gathering insights and mapping customer journeys to prototyping and delivering solutions for Service Design projects.
• Champion continuous improvement efforts by embedding iterative feedback loops that refine service delivery and respond to evolving needs.
• Leverage customer insights and behavioural data to redesign end-to-end service journeys, ensuring they are intuitive, inclusive, and aligned with citizen needs and expectations.

4) Team Leadership, People Development, and Budget Management

• Provide leadership to cross-functional teams across CX, insights, and service design, fostering a culture of collaboration, innovation, and accountability.
• Build team capabilities through coaching, mentoring, and structured learning initiatives aligned with the organisation's CX maturity objectives.
• Strategically plan, track, and manage budgets across the CX and service transformation portfolios to ensure optimal resource allocation.
• Oversee procurement and contract management activities, ensuring compliance, achievement of intended outcomes, and strong vendor relationship management for maximum value to the organisation.
• Monitor contract performance and adherence to requirements throughout the entire contract lifecycle.

• Bachelor's degree in Business, Service Management, Service Design, Statistics, Data Analytics, or a related field.
• Professional certifications in areas such as Customer Experience Management (CXM), Service Design, Agile methodologies, Business Process Reengineering (BPR), Six Sigma, Lean methodologies, or data analytics (e.g., SAS, SPSS, Python) are advantageous.
• At least 10–12 years of progressive experience in customer experience, market research, service management, or data analytics.
• Demonstrated experience in leading and managing high-performing teams.
• Proven ability to develop and execute customer experience strategies.
• Strong analytical and problem-solving capabilities, with proficiency in data analysis, statistical tools, and key driver analysis.
• Hands-on experience in designing and administering customer surveys and conducting customer research.
• Knowledge of survey management systems, customer data management, and data warehousing practices.
• Familiarity with process improvement methodologies such as BPR, Six Sigma, Lean, and techniques like service blueprinting.
• Proficient in data visualisation tools such as Power BI or Tableau, and process mapping software such as Microsoft Visio.

We regret to inform that only shortlisted candidate will be notifed.

Justin Lee

Registration No: R22107715

APBA TG Human Resource Pte Ltd

EA License: 14C7275