4,268 Market Penetration jobs in Singapore

• Lead quarterly and annual marketing planning cycles, connecting strategic business objectives with strategic and operational rigor.
• Partner with performance marketing and analytics team to extract performance reports and develop reporting frameworks that drive transparency and accountability.
• Partner with marcomm team to collate insights and drive continuous improvement.
• Oversee budget tracking, resource planning, and process optimization across marketing channels and initiatives
• Collaborate with finance to manage marketing budgets, forecast spend, and evaluate ROI.

• Embraces technology and champion the adoption of emerging tools and platforms, including AI, to drive innovation and operational agility.
• Support onboarding and enablement programs to build marketing capabilities and foster a high-performance culture.

• At least 7 years of experience in marketing operations, strategy, business analytics, or consulting.
• Strong analytical skills and outcomes-based mindset, with proficiency in Excel and data visualization tools (e.g., Tableau, Power BI); familiarity with SQL or BigQuery is a plus.
• Solid understanding of marketing funnels, campaign performance metrics, and ROI frameworks.
• Experience in consumer-facing, data-driven environments such as telecom, tech, or FMCG is preferred.

What You'll Do:

• Champion emerging technologies (including AI) to drive innovation and agility
• Support onboarding and enablement to build a high-performance marketing culture
• Drive strategic planning, performance tracking, and operational excellence

What We're Looking For:

• 7+ years in marketing ops, strategy, analytics, or consulting
• Strong analytical mindset; Excel, Tableau/Power BI skills a must (SQL/BigQuery a plus)
• Deep understanding of marketing funnels, ROI, and campaign metrics
• Experience in fast-paced, consumer-driven industries (tech, telecom, FMCG)
• Strong communication and stakeholder management in matrixed setups

What's in It for You:

• Influence strategic marketing and commercial decisions
• Work cross-functionally with impact
• Be part of a bold, collaborative, tech-forward culture

Job Types: Full-time, Permanent

Benefits:

• Health insurance

This role will be in a position to build StarHub's reputation and distinctive positioning in small and medium-sized business (SMB) sectors by defining the strategy, driving executions to raise brand awareness and developing B2B campaigns/marketing programs to generate leads among SMB customers (including business owners, decision-makers and start-up entrepreneurs) for products and services within the Consumer Business Group.

With a customer-first mindset, this role will champion the voice of SMB customers and establish StarHub as a business enabler/solutions provider for startups and SMBs. In addition, this individual will create and implement promotional events and programs that reinforces the brand positioning and awareness in minds of CBG customers. The incumbent will collaborate closely with cross-functional teams including Sales, Product and Go-to-Market to ensure alignment and progress toward shared business goals.

Job Responsibilities

Develop and implement marketing strategies and plans to increase awareness of StarHub as a SMB business enabler/solutions provider, to achieve sales targets and promote market growth

Plan and implement multi-channel campaigns to drive lead generation and customer acquisitions among SMBs, including paid media campaigns and email marketing

Work closely with the Digital Marketing team to ensure paid media campaign efficiencies and maximise ROI

Create, organize and manage virtual and in-person events, consumer and trade show participation to engage CBG customers

Develop and implement a compelling content strategy, creating and distributing sales enablement materials, relevant product and brand-related content including case studies and success stories to engage current and prospective customers through owned, paid and earned channels

Manage and optimize website content to effectively communicate our value proposition to SMBs and supports lead generation

Monitor and analyse business performance to ensure effectiveness of campaigns and optimize marketing strategies

Analyse customer insights, market and competitor intelligence to deliver recommendations that drive effective segmentation, and tailor strategies to address the unique needs of existing and new customers as well as identify opportunities in growth sectors

Identify and manage marketing partnerships that drive business targets and goals

Manage and allocate marketing budgets to ensure efficient use of resources

Qualifications

Bachelor's degree or equivalent preferably in Marketing, Mass Communications or Business Administration.

Over 8 years of experience in marketing with a focus on B2B/SMB marketing preferred

Proven expertise in developing and executing campaigns, cross-functional projects, and driving results

Strong written, verbal and non-verbal communications skills

Creative and analytical thinker

Experience with event management, content creation, campaign management

Excellent stakeholder management and communications skills

Thrive in managing multiple diverse projects under fast-paced conditions and shifting priorities

To APPLY NOW, click on Skye

Position Overview

We're seeking a Marketing Strategy Intern to support our team in developing and executing strategic marketing initiatives with a focus on AI-enhanced solutions. This role offers a unique opportunity to learn how traditional marketing principles are being revolutionized through artificial intelligence applications while gaining hands-on experience in a dynamic agency environment.

Responsibilities

• Assist in researching market trends, competitor strategies, and emerging AI marketing technologies
• Support the development of marketing strategy presentations and client proposals
• Help gather and analyze marketing data to inform strategic recommendations
• Contribute to content creation for both traditional and AI-powered marketing campaigns
• Participate in brainstorming sessions for new marketing approaches and solutions
• Assist in monitoring campaign performance and preparing client reports
• Support project management for ongoing marketing strategy initiatives
• Attend client meetings to observe strategic discussions and implementation planning

Required Qualifications

• Currently pursuing or recently completed a diploma/degree in Marketing, Business, Communications, or related field
• Strong analytical thinking and problem-solving skills
• Excellent written and verbal communication abilities
• Proficiency with standard office software and collaboration tools
• Ability to manage multiple priorities in a fast-paced environment
• Keen attention to detail and commitment to high-quality work

Technical Marketing Skills

• Knowledge of Google Analytics 4 and Google Tag Manager
• Familiarity with Google Workspace and Microsoft Office suites
• Understanding of social media management tools (Hootsuite, Buffer, Later, etc.)
• Basic understanding of SEO principles and tools (SEMrush, Ahrefs, Moz)
• Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.)
• Basic knowledge of design tools (Canva, Adobe Creative Suite)
• Understanding of CRM systems (Salesforce, HubSpot, etc.)
• Familiarity with project management tools (Asana, Trello, )

Desired Skills & Attributes

• Genuine curiosity about artificial intelligence and its applications in marketing
• Passion for staying current with emerging marketing technologies and trends
• Interest in data analytics and its role in marketing decision-making
• Enthusiasm for how AI tools can enhance content creation, customer targeting, and campaign optimization
• Eagerness to learn about machine learning, natural language processing, and predictive analytics
• Creative mindset with the ability to think both strategically and tactically
• Self-motivated with a growth mindset and willingness to take on new challenges

What We Offer

• Hands-on learning at the cutting edge of marketing strategy and AI innovation
• Mentorship from experienced marketing strategists and AI specialists
• Exposure to diverse client projects across multiple industries
• Structured learning opportunities about AI marketing applications
• Possibility for future employment opportunities based on performance
• Collaborative, supportive work environment that values fresh perspectives

Job Types: Full-time, Part-time, Internship, Fresh graduate, Student job

Contract length: 6 months

Pay: $1, $1,400.00 per month

Expected hours: 44 per week

Benefits:

• Professional development
• Promotion to permanent employee

Work Location: In person

We are seeking a skilled Marketing Strategy Lead to develop and execute product and brand marketing strategies for assigned product categories.

• Design and implement comprehensive marketing strategies to drive business growth.
• Develop and manage product life cycles, commercial innovations, and new product launches.
• Conduct market research, analyze trends, and gather insights from analytics data to inform marketing campaigns.
• Collaborate with cross-functional teams to achieve overall objectives.
• Ensure consistent brand messaging and marketing across social media platforms.
• Organize and run product campaigns, programs, and events to drive sales and revenue growth.

• Degree in Marketing or Business Management.
• At least 3-5 years of brand and product marketing experience, preferably from FMCG industry.

Job Summary:

We are seeking an experienced Marketing Strategy Manager to lead the development and execution of integrated marketing campaigns.

About the Role:

The successful candidate will have a proven track record in digital marketing, with expertise in campaign planning, execution, and optimization. You will be responsible for developing and executing marketing strategies that drive business growth, improve brand awareness, and increase customer engagement.

Key Responsibilities:

• Campaign Planning: Develop and execute comprehensive marketing campaigns across various channels, including paid social media, email marketing, content marketing, and search engine optimization (SEO).
• Campaign Execution: Coordinate with internal teams to ensure seamless campaign execution, including content creation, ad placement, and budget management.
• Campaign Optimization: Monitor and analyze campaign performance, making data-driven decisions to optimize campaign results and achieve business objectives.
• Digital Marketing: Stay up-to-date with the latest digital marketing trends and best practices, applying this knowledge to enhance marketing strategies and tactics.
• Team Collaboration: Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and maximize campaign effectiveness.
• Results-Driven: Meet or exceed campaign targets, driving business growth and improving brand reputation.

What We Offer:

A dynamic work environment, opportunities for professional growth and development, and a competitive compensation package.

We are seeking a Marketing Strategy Executive to create and execute engaging content across various digital platforms, drive brand awareness, and manage marketing campaigns.

• The ideal candidate will develop and implement marketing strategies based on target audience research, market trends analysis, and competitor activity monitoring.
• Collaboration with internal teams is key to ensure all marketing efforts align with the company's overall direction and objectives.

• Develop and execute comprehensive marketing plans that meet business goals and objectives.
• Research and analyze market trends, competitor activities, and customer behavior to inform marketing strategies.
• Manage and optimize marketing campaigns across multiple channels, including social media, SEO, PPC, and email marketing.
• Collaborate with cross-functional teams to ensure alignment with business objectives and goals.

• Bachelor's degree in Marketing or related field.
• Minimum 2 years of experience in marketing, preferably in a strategy role.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical and problem-solving skills, with ability to work in a fast-paced environment.

• Create engaging content for Facebook and TikTok platforms, build online communities, and analyze performance metrics to drive continuous improvement.
• Design and implement eye-catching advertising campaigns across mall spaces and outdoor locations, bringing creative concepts to life in high-traffic environments.
• Manage and enhance websites and landing pages to deliver exceptional user experiences that convert visitors into customers.
• Lead video production projects from concept development through final shoot execution, ensuring high-quality visual storytelling.

• Educational Background: A degree in Marketing, Communications, or a related field with foundational knowledge in marketing principles and communication strategies.
• Marketing Experience: At least 1 year of hands-on marketing experience with specific expertise in social media management and digital campaign execution.
• Core Skills: Strong project management capabilities, excellent communication abilities, and compelling storytelling skills that help connect with diverse audiences.

We are seeking a highly motivated Senior Marketing Executive to join our team in Singapore.

About the Job

• Develop and implement marketing strategies to boost sales in commercial vehicles, motor insurance, and loan brokerage.
• Manage and coordinate marketing campaigns across digital, social, and traditional media.
• Collaborate with the Sales & Marketing team to drive lead generation and achieve business targets.
• Analyze market trends and consumer behavior to identify expansion opportunities.
• Monitor and adjust marketing campaigns to optimize performance.
• Foster and maintain relationships with key stakeholders such as clients, vendors, and partners.
• Other duties assigned by management.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 3 years of relevant experience.
• Proven marketing experience, particularly in the automotive, insurance, or financial services industries.
• Proficiency in digital marketing, including SEO, SEM, and social media.