56 Market Analysis jobs in Singapore
Director, Market Analysis
Posted 1 day ago
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Singapore,SGP
Phillips 66 & YOU - Together we can fuel the future
Phillips 66 has more than 140 years of experience in providing the energy that enables people to dream bigger and go farther, faster. We are committed to improving lives, and that is our promise to our employees and our communities. We are sustained by the backgrounds and experiences of our diverse teams, which reflect who we are, the environment we create and how we work together. Our company is built on values of safety, honor and commitment. We call our cultural mindset Our Energy in Action, which we define through four simple, intuitive behaviors: We work for the greater good, create an environment of trust, seek different perspectives and achieve excellence. Phillips 66 was recognized by Forbes as one of "America's Best Employers" in 2021.
Learn more about Phillips 66 by visiting phillips66.com/about.
Basic Purpose/Accountabilities:
The Director, Market Analysis plays a crucial role in supporting Singapore Trading activities by providing oversight and guidance to the Market Analysts group. This support encompasses offering fundamental analysis direction to the analysts, as well as serving as the Strategist for Global Heavies Trading.
The incumbent will lead the local team of Market Analysts and collaborate with strategists and analysts in other Phillips 66 offices to develop trading strategies based on fundamental analysis, focusing on Heavies. The Director, Market Analysis is expected to actively engage local trading managers to understand business needs and tailor analysis accordingly.
Primary Responsibilities:
+ Understand local key trading positions in crude, clean products, fuel oil, NGL, LPG, renewables and coordinate local market analysts' work to suggest/evaluate required analysis to ensure all aspects of a trade position is understood.
+ Coordinate development and maintenance of supply and demand models for the Heavies group and understand other supply / demand models supported by other commodity strategists. This involves working closely with Trading to understand the market trends, incorporate downtime, seasonal cycles, macroeconomic variables and utilize import/export data to ensure models are accurate and accepted by trading.
+ Work with market analysts to improve the accuracy of supply and demand models and forecasts for short and medium terms.
+ Identify market anomalies and communicate to Trading on what physical market and forward market changes might occur. This includes understanding and communicating geopolitical and regulatory events/factors which impact price movements.
+ Collaborate with traders and global team of strategists to predict market behaviours using models and identify additional fundamental data to develop forward global market views using predictive models.
+ Network and develop relationships with external consultants and other analysts in the industry for market understanding.
+ Participate in weekly meetings with traders and collaborate to generate trading ideas, formulate short-term market views and trading strategies centered on spreads, options, flat and floating prices for physical and paper trades.
+ Lead local team of market analysts in preparation of global trading meetings and provide ad hoc analysis and help with data augmentation exercises carried by the analysis team.
+ Work with the Chief Economist Office by updating corporate long-range price forecasts.
+ Assist with the development and implementation of Quantitative Analysis methods, as appropriate, to capitalize on opportunities in financials trading in the various derivatives markets.
+ Work with third party consultants and brokers to understand and evaluate views on oil movements and factor those into development of Phillips 66's market view.
+ Coach / mentor the team of analysts to support their development within the company by fostering a collaborative and innovative work environment to drive excellence and continuous improvement in analytical capabilities.
Basic / Required Qualifications:
+ Master's or advance degree in engineering, finance or economics
+ 10+ years of market analysis experience at a major oil company, commodity trading house or investment bank with previous experience in leading a team of market analysts
+ Prior working experience in other trading hubs like London, NYC, Dubai or Houston is a plus
+ Financial, economic, statistical analysis or modelling experience required
+ Strong written, oral communication and presentation skills
+ Proficiency with Excel, Access or other database software, statistical modelling software, and economic model development is a plus with coding experience in SQL, VBA, Python, R or other programming language
+ High degree of collaborative skills with the ability to develop, lead and actively participate on cross functional teams and counterparts globally
We regret to inform that only shortlisted candidates will be notified.
Phillips 66 International Trading Pte Ltd adopts the Tripartite Standards and is committed to be a fair and progressive employer.
Job Ref: 141811
Director, Market Analysis
Posted 3 days ago
Job Viewed
Job Description
Phillips 66 & YOU - Together we can fuel the future
Phillips 66 has more than 140 years of experience in providing the energy that enables people to dream bigger and go farther, faster. We are committed to improving lives, and that is our promise to our employees and our communities. We are sustained by the backgrounds and experiences of our diverse teams, which reflect who we are, the environment we create and how we work together. Our company is built on values of safety, honor and commitment. We call our cultural mindset Our Energy in Action, which we define through four simple, intuitive behaviors: We work for the greater good, create an environment of trust, seek different perspectives and achieve excellence. Phillips 66 was recognized by Forbes as one of “America’s Best Employers” in 2021.
Learn more about Phillips 66 by visiting phillips66.com/about .
Basic Purpose/Accountabilities:
The Director, Market Analysis plays a crucial role in supporting Singapore Trading activities by providing oversight and guidance to the Market Analysts group. This support encompasses offering fundamental analysis direction to the analysts, as well as serving as the Strategist for Global Heavies Trading.
The incumbent will lead the local team of Market Analysts and collaborate with strategists and analysts in other Phillips 66 offices to develop trading strategies based on fundamental analysis, focusing on Heavies. The Director, Market Analysis is expected to actively engage local trading managers to understand business needs and tailor analysis accordingly.
Primary Responsibilities:
- Understand local key trading positions in crude, clean products, fuel oil, NGL, LPG, renewables and coordinate local market analysts’ work to suggest/evaluate required analysis to ensure all aspects of a trade position is understood.
- Coordinate development and maintenance of supply and demand models for the Heavies group and understand other supply / demand models supported by other commodity strategists. This involves working closely with Trading to understand the market trends, incorporate downtime, seasonal cycles, macroeconomic variables and utilize import/export data to ensure models are accurate and accepted by trading.
- Work with market analysts to improve the accuracy of supply and demand models and forecasts for short and medium terms.
- Identify market anomalies and communicate to Trading on what physical market and forward market changes might occur. This includes understanding and communicating geopolitical and regulatory events/factors which impact price movements.
- Collaborate with traders and global team of strategists to predict market behaviours using models and identify additional fundamental data to develop forward global market views using predictive models.
- Network and develop relationships with external consultants and other analysts in the industry for market understanding.
- Participate in weekly meetings with traders and collaborate to generate trading ideas, formulate short-term market views and trading strategies centered on spreads, options, flat and floating prices for physical and paper trades.
- Lead local team of market analysts in preparation of global trading meetings and provide ad hoc analysis and help with data augmentation exercises carried by the analysis team.
- Work with the Chief Economist Office by updating corporate long-range price forecasts.
- Assist with the development and implementation of Quantitative Analysis methods, as appropriate, to capitalize on opportunities in financials trading in the various derivatives markets.
- Work with third party consultants and brokers to understand and evaluate views on oil movements and factor those into development of Phillips 66’s market view.
- Coach / mentor the team of analysts to support their development within the company by fostering a collaborative and innovative work environment to drive excellence and continuous improvement in analytical capabilities.
- Master’s or advance degree in engineering, finance or economics
- 10+ years of market analysis experience at a major oil company, commodity trading house or investment bank with previous experience in leading a team of market analysts
- Prior working experience in other trading hubs like London, NYC, Dubai or Houston is a plus
- Financial, economic, statistical analysis or modelling experience required
- Strong written, oral communication and presentation skills
- Proficiency with Excel, Access or other database software, statistical modelling software, and economic model development is a plus with coding experience in SQL, VBA, Python, R or other programming language
- High degree of collaborative skills with the ability to develop, lead and actively participate on cross functional teams and counterparts globally
We regret to inform that only shortlisted candidates will be notified.
Phillips 66 International Trading Pte Ltd adopts the Tripartite Standards and is committed to be a fair and progressive employer.
Principal Analyst, Market Analysis – Copper (North America)
Posted 1 day ago
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Principal Analyst, Market Analysis – Copper (North America)
- Key role in formulating insights on our copper, sulphuric acid, molybdenum , and precious/critical metals
- Opportunity to influence our commercial decision
- Based in Chicago (preference) or Singapore
About the role
Shape the Future of Copper Markets
At Rio Tinto, we’re finding better ways to provide the materials the world needs. As a Principal Analyst focused on the North American copper market , you’ll play a pivotal role in shaping commercial strategies and delivering insights that influence decisions across our global business.
This is more than just a job—it’s an opportunity to work at the intersection of market intelligence and strategic impact, helping to drive the future of copper and critical materials.
What You’ll Do
As part of our Copper Market Analysis team within Copper Sales & Marketing , you’ll:
· Deliver strategic insights that inform commercial, operational, and investment decisions across the copper and critical minerals value chain.
· Collaborate with cross-functional teams—including Sales, Marketing, and Product—to align market intelligence with business priorities.
· Maintain and evolve regional supply-demand models, while also developing competitive scenarios to inform strategic planning.
· Leverage a wide range of sources—from internal data to industry reports and trade publications—to build a holistic view of the market .
· Track and analyze competitor strategies, customer behavior, and end-user trends to uncover actionable opportunities .
· Engage with external stakeholders, including industry analysts and customers, to represent Rio Tinto’s market view and deepen our intelligence network.
· Support the development of tools and dashboards to automate reporting and monitor pricing performance.
· Present findings clearly and persuasively to senior stakeholders, both in writing and through presentations.
You’ll also contribute to our understanding of related markets, including sulphuric acid, molybdenum , and precious/critical metals .
About you
To be successfully considered for this role, you will have:
We’re looking for a curious, independent thinker with a passion for market dynamics and a sharp analytical mind. Ideally, you’ll have:
· Proven experience in the metals industry (e.g., mining, trading, banking, or consultancy).
· A strategic mindset with the ability to connect market signals to business outcomes.
· Experience navigating complex, matrixed organizations and collaborating across global teams.
· Strong interpersonal skills, including active listening, stakeholder management, and the ability to influence at all levels.
· A passion for continuous learning and translating complex data and market signals into clear, actionable insights.
- Proactive and independent with a keen eye for uncovering opportunities.
- Proficiency in MS Office and Power BI.
- A university degree in a relevant field.
Bonus points if you have:
- Deep knowledge of North American commodity markets.
- Familiarity with copper, sulphuric acid, or molybdenum markets.
- Experience working in global, matrixed organisations.
Where you will be working
Rio Tinto Commercial puts the company’s value over-volume approach into practice, with the goal of maximizing the value of our physical flows to improve both our business and that of our customers. Headquartered in Singapore, and integrated with Rio Tinto’s assets, hubs, and offices globally, our Commercial group works hand-in-hand with our product groups to ensure both the amount and types of products we produce meet our customer’s needs, and manage the trade-off between volumes, quality, cost, and capital expenditure.
Product Manager (Electrical / Product Lifecycle / Market Analysis / MNC)
Posted 1 day ago
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Job Description
• Well Established MNC Manufacturing (Cable Technology) Company
• Company located at Central – Southpoint
• Working Hours: Monday - Friday: 8.30am - 5.30pm
• Variable Bonuses + Excellent Welfare & Benefits
Job Scope
Oversee the entire product lifecycle, aligning regional objectives with global strategies.
Manage product lifecycle (PLC) through stage gate process and steer product launches.
Conduct market and competitive analysis, and translate input into product requirements, as well as to define product-specific strategies and target market pricing
Innovate to solve customer problems, integrate new technologies and build a comprehensive business concepts for new product development
Align regional/local objectives with global strategies and collaborate with Sales & Product Cluster Managers
Develop and manage product roadmaps and the 5-Year Integrated Roadmap (5YIR)
Monitor product performance, gather customer feedback, and drive continuous improvements
Coordinate with cross-functional teams (engineering, design, sales) to ensure product feasibility, quality, and compliance.
Manage product documentation, specifications, and training/support materials for sales teams
Deliver application know-how and product/solution benefits, communicate with marketing team for product launches and marketing campaigns
Requirement
- Bachelor’s Degree in Electrical / Industry Engineering & above
- 7 - 10 years product management experience from electrical component background
Candidates are encouraged to apply this position via Apply Now button with the following information in the resume:
- Work experiences and job responsibilities
- Current and Expected salary
- Reason for leaving
- Date of availability
- Education background
We regret that only shortlisted candidates will be contacted.
KHOO SOT MEI (R21102604)
EA Recruitment Pte Ltd
EA License No: 21C0492
Product Marketing & Strategy Lead (SaaS)
Posted today
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Job Description
1 month ago Be among the first 25 applicants
Direct message the job poster from MCG Talent
PR, Communications & Corporate/Public Affairs Recruiter APACMy client is seeking a Product Marketing & Strategy Lead (SaaS) in Singapore. This key role bridges Product, Sales, and Marketing to align offerings with regional needs, engage target audiences, and fuel growth. You’ll manage the full proposition lifecycle from insights, positioning, go-to-market, and optimisation, tailored to local dynamics.
Key Responsibilities:
- Proposition Strategy : Develop and execute compelling value propositions tied to regional customer needs, trends, and goals.
- GTM Strategy : Shape and launch go-to-market plans for products, market entries, and initiatives.
- Client Engagement : Tailor propositions, collaborating with Sales and account teams to win and grow business.
- Market Insights : Synthesize market data, customer feedback, and competitive analysis to refine propositions.
- Collaboration : Partner with Product, Sales, and Marketing for aligned campaigns and messaging; work with Platform teams to co-create market-fit products.
- Team Bridge : Connect Commercial and Platform teams, validating demand and co-creating solutions.
- Performance : Set KPIs, monitor proposition success, and deliver improvement insights.
- Sales Enablement : Arm Sales teams with narratives, tools, and training for customer wins.
- Launches : Lead regional proposition rollouts, managing plans, comms, and readiness.
Qualifications:
- 6-7+ years in proposition development, product marketing, or commercial strategy.
- Proven regional or market-facing success, ideally in B2B/B2B2C tech, financial services, travel, loyalty, or SaaS.
- Strong analytical skills for complex data and market insights.
- Excellent storytelling and stakeholder management.
- Knowledge of pricing, segmentation, and positioning.
Unfortunately, we cannot sponsor an EP for this role.
Apply here or reach out at for more details :)
Seniority level- Seniority level Director
- Employment type Full-time
- Job function Product Management and Marketing
- Industries Software Development
Referrals increase your chances of interviewing at MCG Talent by 2x
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#J-18808-LjbffrGTM Product Marketing Strategy Lead (SaaS)
Posted today
Job Viewed
Job Description
Direct message the job poster from MCG Talent
PR, Communications & Corporate/Public Affairs Recruiter APACMy client is seeking a GTM Product Marketing Lead (SaaS) in Singapore. This key role bridges Product, Sales, and Marketing to align offerings with regional needs, engage target audiences, and fuel growth. You’ll manage the full proposition lifecycle, from insights and positioning to go-to-market and optimisation, tailored to local dynamics.
Key Responsibilities:
- Proposition Strategy : Develop and execute compelling value propositions tied to regional customer needs, trends, and goals.
- GTM Strategy : Shape and launch go-to-market plans for products, market entries, and initiatives.
- Client Engagement : Tailor propositions, collaborating with Sales and account teams to win and grow business.
- Market Insights : Synthesise market data, customer feedback, and competitive analysis to refine propositions.
- Collaboration : Partner with Product, Sales, and Marketing for aligned campaigns and messaging; work with Platform teams to co-create market-fit products.
- Team Bridge : Connect Commercial and Platform teams, validating demand and co-creating solutions.
- Performance : Set KPIs, monitor proposition success, and deliver improvement insights.
- Sales Enablement : Arm Sales teams with narratives, tools, and training for customer wins.
- Launches : Lead regional proposition rollouts, managing plans, comms, and readiness.
Qualifications:
- 6-7+ years in proposition development, product marketing, or commercial strategy.
- Proven regional or market-facing success, ideally in B2B/B2B2C tech, financial services, travel, loyalty, or SaaS.
- Strong analytical skills for complex data and market insights.
- Excellent storytelling and stakeholder management.
- Knowledge of pricing, segmentation, and positioning.
Unfortunately, we are unable to sponsor an EP for this role.
Apply here or reach out at for more details :)
Seniority level- Seniority level Not Applicable
- Employment type Full-time
- Job function Product Management and Marketing
- Industries Software Development
Referrals increase your chances of interviewing at MCG Talent by 2x
Director, Brand and Marketing, SEA and India (Kendo) Director, Marketing Brand Communications, Burger King, APAC Director, Head of Southeast Asia Marketing Director, APAC Marketing & Communications Regional Product Marketing Director – Clean Tech Manufacturing (Battery) Manager, Product Marketing, Group Asset Management Senior Manager, Property Marketing (Nightlife/F&B) Associate Director, Area Adult Marketing – ANI Pacific Asia Director, Online Marketing and Product Development Associate Director - F&B (Property Marketing)We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrMarketing & Strategy Intern, Regional Business Unit, APAC
Posted 23 days ago
Job Viewed
Job Description
**Bringing out the best in people**
As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we're looking for the best to join us.
Working at Dentsply Sirona you are able to:
**Develop faster** - with our commitment to the best professional development.
**Perform better** - as part of a high-performance, empowering culture.
**Shape an industry** - with a market leader that continues to drive innovation.
**Make a difference** -by helping improve oral health worldwide.
**Position Summary:**
We are seeking a motivated and detail-oriented intern to join our Asia Pacific Regional Business Unit team. This internship offers a unique opportunity to gain hands-on experience in strategic planning, market analysis, and regional marketing execution within the dynamic and impactful dental device industry.
**Key Responsibilities:**
+ Support the regional marketing team in planning and executing new product launches and strategic initiatives across key markets in APAC
+ Conduct market research, competitive landscape analysis, and strategic analysis
+ Contribute to the development of strategic presentation, training plans, forecast, and internal communications as needed
+ Collaborate with country sales and marketing teams to gather insights and align global/regional plans
**Requirements:**
+ Currently pursuing a Bachelor's or Master's degree
+ Previous internship experience in consulting, finance, or a multinational corporation.
+ Strong analytical skills with proficiency in Microsoft Excel and PowerPoint
+ Excellent communication skills and ability to work in a cross-cultural, matrixed organization
+ Fluent in English; additional Asian language proficiency is a plus
+ Fixed term contract upto 3 months -1 year
Dentsply Sirona is an Equal Opportunity/ Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.
If you need assistance with completing the online application due to a disability, please send an accommodation request to ( ) . Please be sure to include "Accommodation Request" in the subject.
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Product Marketing & Strategy Lead – Printing Solutions - WC2
Posted 5 days ago
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Job Description
Job Summary
- Lead Product Marketing for Business Inkjet Printers, focusing on achieving sales, profitability, and sustainability targets, along with successful new product launches.
- Ensure adherence to company systems and processes to maintain a professional and consistent business approach.
Key Responsibilities
Market Research
- Conduct market and environmental research to identify new opportunities.
- Convert consumer, competitor, and technology insights into strategic business actions.
Data Analysis
- Analyze quantitative and qualitative data to uncover trends.
- Use statistical tools to forecast impacts on sales and pricing.
- Evaluate marketing efforts through ROI and trend impact assessments.
Customer Intelligence
- Develop a deep understanding of consumer behavior and needs across various segments, including end users and channel partners.
- Perform segmentation analysis to align products and services with target markets.
Product Planning & Management
- Understand product specifications in detail.
- Define strategy and create roadmaps for product development.
- Monitor product performance and manage the product life cycle.
Pricing Strategy
- Assess and implement suitable pricing models.
- Adjust pricing strategies based on internal data and market dynamics.
Go-To-Market Strategy
- Build and execute market entry strategies for product lines.
- Plan and manage product launch schedules.
- Oversee campaign execution and performance.
Product Marketing & Support
- Develop marketing materials and sales tools.
- Equip the sales team with updated product and market insights.
- Measure and track the effectiveness of marketing campaigns.
New Product Launch
- Coordinate with internal teams and Japan HQ on new product rollouts.
- Prepare marketing assets such as brochures and digital content.
- Deliver training and product briefings to regional sales teams across Southeast Asia.
We regret only shortlisted candidates will be contacted. All applications will be handled confidentially. By submitting your application, you agree to the collection, use, retention, and disclosure of your personal information to prospective employers.
Wecruit Pte Ltd
EA License No. 20C0270
Head of Regional Marketing Strategy and Martech , Group Retail
Posted today
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Job Description
Posting Date: 16 Apr 2025
Location: Singapore (City Area), SG, 048624
Company: United Overseas Bank Ltd
About UOBUnited Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. Our history spans more than 80 years, guided by our values – Honorable, Enterprising, United and Committed.
About the DepartmentThe Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services.
Job ResponsibilitiesThis is a leadership role within our Group Retail Marketing, responsible for:
- Leading our group retail consumer marketing strategy across Malaysia, Thailand, Indonesia, and Vietnam.
- Transforming marketing thinking to capture opportunities using digital, AI, and machine learning.
- Ensuring governance and due process across all marketing functions with clear communications to clients.
The role will implement synergies and efficiencies across all markets in key areas:
- Marketing positioning and strategy for common products and services
- Digital Marketing / Performance Marketing / use of AI and other advanced technologies
- Alignment of Brand Corporate Identity and tone of Voice
- Reporting on effectiveness of marketing efforts
- Control and governance
Details:
- Lead the implementation of marketing best practices across all markets.
- Function as the digital subject matter expert to drive Performance Marketing outcomes.
- Maximise the efficiency of third-party agencies (creative and media).
- Work closely with the broader Group Retail marketing team and key stakeholders.
- Continually improve operational efficiency by reviewing processes and technology use.
- Demonstration of leadership qualities including critical thinking and senior executive presence.
- More than 12 years in a marketing role, preferably in financial services or media agencies.
- Able to think strategically and execute directly.
- Strong grasp of marketing strategy and managing agencies.
- Demonstrated experience in a Regional role is preferred.
- Excellent communication and presentation skills.
- Solid experience in performance marketing and marketing technology tools.
UOB is an equal opportunity employer. If you require any assistance or accommodations for the recruitment process, please inform us when you submit your online application.
#J-18808-LjbffrHead of Regional Marketing Strategy and Martech , Group Retail
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Head of Regional Marketing Strategy and Martech , Group RetailLocation:
Singapore (City Area), SG, 048624
Company: United Overseas Bank Ltd
About UOBUnited Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
About the DepartmentTheRetail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.
We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.
The COO Office has Business Risk & Control teams across various risk types, acting as safeguard for the business
Job ResponsibilitiesThis is a leadership role within our Group Retail Marketing, and is responsible for three vital parts of our marketing function:
• To lead our group retail consumer marketing strategy as we expand our ambitions beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam.
• To transform our marketing thinking beyond the traditional in order to capture the opportunities using digital, AI and machine learning.
• To ensure governance and due process across all our marketing functions, ensuring clear, responsible and engaging communications to all our clients.
The role will be responsible for the implementation synergies and efficiencies across all Singapore, Malaysia, Thailand, Indonesia and Vietnam. These synergies, strategic and executional alignments will be in key areas of:
- Marketing positioning and strategy for common products and services
- Digital Marketing / Performance Marketing / use of AI and other advanced technologies to improve productivity, scale and relevance.
- Alignment of Brand Corporate Identity and tone of Voice
- Reporting on effectiveness of marketing efforts
- Control and governance
Details:
• This role will lead the implementation of marketing best practices across all markets, drive adherence to marketing guidelines and the standardisation of common marketing processes and practices to extract strong return on investment of marketing dollars.
• The role will also function as the digital subject matter expert to drive Performance Marketing outcomes for PFS by leveraging UOB’s investment in marketing technology and driving adoption within the marketing teams so that marketing can deliver tangible business outcomes from their marketing investment as well as to improve marketing productivity and efficiencies both within the function and with our external advertising partners.
• This also includes maximising the efficiency and effectiveness of third-party agencies (creative and media)
• Work closely with the broader Group Retail marketing team and key stakeholders in the digital and retail space (marketing, mobile and digital, business analytics, etc) and with key external media and media agency partners to deliver tangible business outcomes.
• This role will continually improve the operational efficiency of the marketing function by reviewing and improving processes and use of technology.
• These responsibilities will be achieved through an understanding of key business drivers, the process of campaign development and campaign management, budget management and controls, workload and capacity optimisation.
Job Requirements• Demonstration of leadership qualities including critical thinking, conceptual thinking and senior executive presence.
• More than 12 years in a marketing role. Financial services or media agency experience preferred
• Able to think strategically but also execute end-to-end directly and via local in-country marketing teams.
• Strong grasp of marketing strategy, managing agencies and internal partners.
• Demonstrated experience in a Regional role is preferred.
• Excellent communication and presentation skills.
• Ability to join the dots and engage across multiple stakeholders and navigate complex matrixes.
• Solid experience in performance marketing. Direct experience in using and implementing Marketing Technology tools such as the Adobe stack (AA/AT/AAM) or equivalent from other vendors, AppsFlyer and key media targeting tools from Google/FB.
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
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