2,447 Influencer Marketing jobs in Singapore

We are seeking an experienced and dynamic Influencer Marketing Lead to spearhead our influencer marketing efforts in Singapore and oversee regional execution across Southeast Asia (SEA). This critical leadership role requires a hands-on professional who can develop and implement impactful influencer strategies, lead and mentor high-performing teams, and drive measurable results for our clients. You'll be instrumental in expanding AnyMind Group's footprint in the influencer marketing space in Singapore. What You'll Do

Strategic Leadership & Planning:

• Develop and execute a comprehensive influencer marketing strategy for Singapore, aligned with local market trends and company objectives.
• Formulate and oversee the regional influencer marketing execution strategy for SEA markets, ensuring alignment with overall business goals.
• Identify, evaluate, and prioritize high-potential influencer partnerships and opportunities across Singapore and SEA alongside the Regional Partnership team.
• Act as a key thought leader in influencer marketing, representing AnyMind Group at local events and industry forums.

Team Leadership & Development:

• Lead, mentor, and inspire the Singapore-based Influencer Marketing team, fostering a culture of creativity, accountability, and continuous improvement.
• Directly manage and guide the regional SEA Influencer Marketing Execution team, providing strategic direction, operational support, and performance oversight for regional projects.
• Set clear goals and KPIs for both local and regional team members, providing ongoing guidance, support, and constructive feedback.
• Foster a collaborative and high-performing environment across both teams.
• Ensure the operational profitability of the department to optimize performance

Campaign Execution & Relationship Management:

• Oversee the influencer team on execution of influencer marketing campaigns in Singapore.
• Ensure the efficient and effective execution of regional influencer marketing projects by the SEA execution team, meeting client objectives and deadlines.
• Cultivate and manage relationships (alongside sales team) with key clients, including brands and agencies, for influencer marketing initiatives.
• Collaborate with C-suite stakeholders on strategic influencer marketing initiatives where appropriate.

Cross-Functional Collaboration:

• Partner closely with internal teams (e.g., sales, marketing, operations, product) to deliver integrated and customized influencer marketing solutions for clients.
• Collaborate with global leadership and regional country managers to align influencer marketing efforts with overarching company goals.

Performance Tracking & Growth:

• Drive growth in influencer marketing revenue through successful campaign execution and client satisfaction in Singapore and across SEA.
• Monitor and analyze influencer marketing performance metrics for both local and regional campaigns, ensuring timely reporting and continuous optimization.

• More than 6 years of experience in influencer marketing, or a related field, with a minimum of 3 years in a leadership role managing a team.
• Proven track record of successfully planning, executing, and optimizing influencer marketing campaigns for diverse clients/brands.
• Demonstrated experience in managing and leading a team across multiple markets or regions, specifically within Southeast Asia (SEA).
• Strong understanding of the influencer landscape, platforms, and trends in Singapore and SEA markets.
• Experience in engaging with and influencing stakeholders at various levels.
• Exceptional leadership, communication, and negotiation skills, with the ability to inspire and motivate teams.
• Strategic thinker with the ability to identify opportunities, solve complex problems, and execute plans effectively.
• Strong relationship-building skills with a client-first mindset.
• Results-oriented mindset with a focus on driving growth and achieving team targets.
• Excellent project management and organizational skills.

Strategic Leadership & Planning:

• Develop and execute a comprehensive influencer marketing strategy for Singapore, aligned with local market trends and company objectives.
• Formulate and oversee the regional influencer marketing execution strategy for SEA markets, ensuring alignment with overall business goals.
• Identify, evaluate, and prioritize high-potential influencer partnerships and opportunities across Singapore and SEA alongside the Regional Partnership team.
• Act as a key thought leader in influencer marketing, representing AnyMind Group at local events and industry forums.
• Lead, mentor, and inspire the Singapore-based Influencer Marketing team, fostering a culture of creativity, accountability, and continuous improvement.
• Directly manage and guide the regional SEA Influencer Marketing Execution team, providing strategic direction, operational support, and performance oversight for regional projects.
• Set clear goals and KPIs for both local and regional team members, providing ongoing guidance, support, and constructive feedback.
• Foster a collaborative and high-performing environment across both teams.
• Ensure the operational profitability of the department to optimize performance

Campaign Execution & Relationship Management:

• Oversee the influencer team on execution of influencer marketing campaigns in Singapore.
• Ensure the efficient and effective execution of regional influencer marketing projects by the SEA execution team, meeting client objectives and deadlines.
• Cultivate and manage relationships (alongside sales team) with key clients, including brands and agencies, for influencer marketing initiatives.
• Collaborate with C-suite stakeholders on strategic influencer marketing initiatives where appropriate.

Cross-Functional Collaboration:

• Partner closely with internal teams (e.g., sales, marketing, operations, product) to deliver integrated and customized influencer marketing solutions for clients.
• Collaborate with global leadership and regional country managers to align influencer marketing efforts with overarching company goals.

Performance Tracking & Growth:

• Drive growth in influencer marketing revenue through successful campaign execution and client satisfaction in Singapore and across SEA.
• Monitor and analyze influencer marketing performance metrics for both local and regional campaigns, ensuring timely reporting and continuous optimization.

• More than 6 years of experience in influencer marketing, or a related field, with a minimum of 3 years in a leadership role managing a team.
• Proven track record of successfully planning, executing, and optimizing influencer marketing campaigns for diverse clients/brands.
• Demonstrated experience in managing and leading a team across multiple markets or regions, specifically within Southeast Asia (SEA).
• Strong understanding of the influencer landscape, platforms, and trends in Singapore and SEA markets.
• Experience in engaging with and influencing stakeholders at various levels.
• Exceptional leadership, communication, and negotiation skills, with the ability to inspire and motivate teams.
• Strategic thinker with the ability to identify opportunities, solve complex problems, and execute plans effectively.
• Strong relationship-building skills with a client-first mindset.
• Results-oriented mindset with a focus on driving growth and achieving team targets.
• Excellent project management and organizational skills.

• A d v a n c e d A I tools for all positions
• Office located in CBD (Tanjong Pagar)
• Performance Review (twice a year)
• Annual Performance Bonus
• Health Insurance
• Company monthly and quarterly activities
• Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)

• Manage the Influencer strategy through gifting, events and activations, and social content.
• Handle the development and performance of influencer marketing campaigns across social and offline channels.
• Build-up the growing Influencer team, optimizing and scaling the existing programs, work closely with the in-house Creative team to drive impact across all social channels.
• Establish and build relationships with key industry partners on social platforms.

Requirements:

• Degree and above
• At least 5 years of influencer marketing, social media experience in the E-Commerce, Fashion/Retail industry.
• Skilled in leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.) and understands digital marketing trends.

If you are keen to apply for the position, kindly email your detailed resume in MS Word to -

Please note that only shortlisted candidates will be notified.

For more job opportunities, please visit our website at

EA Licence: 19C9701

Registration: R

Job title: Influencer Marketing Manager

Reference ID: 33907

Our Client is a rapidly growing company in the field of e-commerce, well-known in the wedding and party-related industry, with a huge following on various digital platforms. They are looking for an Influencer Marketing Manager to manage their Influencer strategy across gifting, events and activations, and social content.

The incumbent will also be responsible for the development and performance of influencer marketing campaigns across social and offline channels. The incumbent will also build up and manage their growing Influencer team, optimising and scaling their existing programs, work closely with their in-house Creative team to drive impact across all social channels, and be responsible for establishing and building relationships with key industry partners on social platforms.

【 What you will be doing 】

- Identify talent partners based on company initiatives and project needs, taking a strategic, data-driven, and holistic view of influencer marketing encompassing nano, micro, and macro influencers, and content creators.

- Continue to nurture our existing influencer community while looking to expand into new demographics and strengthen influencer relations by managing day-to-day communication with influencers via email, phone, text, etc.

- Maintain talent relationships and create connections with new partners through mailings, giftings and outreach on brand initiatives, building close relationships that create alignment and transparency.

- Exceed targets across revenue, engagement, messaging and follower growth, working closely with the social, communications and editorial teams.

- Manage influencer marketing forecast, budget, and optimisations based on business needs.

- Measure the success of social media activations through KPIs and forecasting.

- Develop and manage an Influencer calendar that we can leverage across all our social channels.

- Stay on top of pop culture, social media, and influencer trends, as well as emerging technologies and social media platforms and platform updates.

【 What they are offering 】

- AWS

- Variable Bonus (Depending on the Company and Individual performance)

- Annual Leave 14 days (Maximum up to 21 days)

- Medical Leave: 14 days

【 What they are looking for 】

(Must)

- Bachelor's Degree Holder or equivalent.

- Minimum 5 years of related experience, preferably within Influencer Marketing, social media, or Public relations in the fashion industry.

- Expert in leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.) and understands digital marketing trends.

(Preferably)

- Preferably having a personal Rolodex of influencer and celebrity talent relationships and an eye for new, upcoming talent.

We regret that only shortlisted candidates will be notified.

Registration No.: R Yeo Ker Ling Caroline)

Recruitment Licence: 12C5051

We are a rapidly growing company in the field of e-commerce, well known in the wedding and party related industry, with a huge following on various digital platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.).

Position Summary:

Reporting to the Marketing Manager, Influencer Marketing Manager will manage our Influencer strategy across gifting, events and activations, and social content. You will be responsible for the development and performance of influencer marketing campaigns across social and offline channels.

You will also build-up and manage our growing Influencer team, optimizing and scaling our existing programs, work closely with our in-house Creative team to drive impact across all social channels, and be responsible for establishing and building relationships with key industry partners on social platforms.

Responsibilities:

• Identify talent partners based on company initiatives and project needs, taking a strategic, data-driven, and holistic view of influencer marketing encompassing nano, micro, macro influencers, content creators.
• Continue to nurture our existing influencer community while looking to expand into new demographics and strengthen influencer relations by managing day-to-day communication with influencers via email, phone, text, etc.
• Maintain talent relationships and create connections with new partners through mailings, giftings and outreach on brand initiatives, building close relationships that create alignment and transparency.
• Exceed targets across revenue, engagement, messaging and follower growth, working closely with the social, communications and editorial teams.
• Manage influencer marketing forecast, budget, and optimizations based on business needs.
• Measure success of social media activations through KPIs and forecasting.
• Develop and manage an Influencer calendar that we can leverage across all our social channels.
• Stay on top of pop culture, social media, influencer trends, as well as emerging technologies and social media platforms and platform updates.

Requirements:

• Bachelor's Degree or equivalent experience.
• 5+ years of related experience, preferably within Influencer Marketing, social media, or PR in the fashion industry.
• An ideal candidates will have a personal rolodex of influencer and celebrity talent relationships with and an eye for new upcoming talent.
• Expert in leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.) and understands digital marketing trends.
• Ability to think strategically and creatively.
• Flexibility to adapt quickly to changing business needs and dealing with ambiguity.
• PC Skills, including MS Office, and MS Outlook.
• Excellent written and verbal communication skills with keen attention to detail.
• Comfortable with occasional travel.
• Self-starter, ability to thrive in a fast-paced environment.

• Oversee and optimize all influencer marketing operations within Singapore.
• Lead, mentor, and manage the high-performing Influencer Marketing Team in Singapore.
• Collaborate closely with the sales team to translate client briefs into innovative and effective influencer marketing campaign proposals.
• Drive the execution of creative and impactful influencer marketing campaigns across Singapore.
• Identify, cultivate, and maintain strong relationships with prominent influencers and thought leaders.
• Facilitate and attend client meetings to thoroughly understand requirements and ensure successful campaign planning and execution.
• Monitor campaign performance diligently, ensuring contract compliance and continuously identifying areas for improvement.
• Stay ahead of the curve by keeping abreast of emerging trends, technologies, and influential figures in the digital landscape.

• Diploma or Bachelor's Degree in Marketing or Business.
• 3 to 5 years of experience in Influencer Marketing, Creator Engagement, or Public Relations.
• Proven experience leading and managing a team.
• Detail-oriented with a strong ability to take initiative, prioritize tasks, and multitask effectively.
• Excellent organizational, project management, written, and verbal presentation skills.
• Experience in livestream management and set-up.
• Equally adept as a creative and strategic thinker.
• Fluent in English, both written and spoken.

• Outgoing and positive personality.
• Possesses a proactive "can-do" attitude.

• Competitive salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year)
• Annual leaves
• Medical insurance (including dental)
• Wellness benefits
• All-hands meeting at overseas
• TGIF, monthly birthday and other fun engagement events
• MVP Awards (prizes up to 8,000 USD)
• Work in a professional and dynamic environment
• Exciting opportunity to explore digital trends

Strategic Leadership & Planning:

• Develop and execute a comprehensive influencer marketing strategy for Singapore, aligned with local market trends and company objectives.
• Formulate and oversee the regional influencer marketing execution strategy for SEA markets, ensuring alignment with overall business goals.
• Identify, evaluate, and prioritize high-potential influencer partnerships and opportunities across Singapore and SEA alongside the Regional Partnership team.
• Act as a key thought leader in influencer marketing, representing AnyMind Group at local events and industry forums.

Team Leadership & Development:

• Lead, mentor, and inspire the Singapore-based Influencer Marketing team, fostering a culture of creativity, accountability, and continuous improvement.
• Directly manage and guide the regional SEA Influencer Marketing Execution team, providing strategic direction, operational support, and performance oversight for regional projects.
• Set clear goals and KPIs for both local and regional team members, providing ongoing guidance, support, and constructive feedback.
• Foster a collaborative and high-performing environment across both teams.
• Ensure the operational profitability of the department to optimize performance

Campaign Execution & Relationship Management:

• Oversee the influencer team on execution of influencer marketing campaigns in Singapore.
• Ensure the efficient and effective execution of regional influencer marketing projects by the SEA execution team, meeting client objectives and deadlines.
• Cultivate and manage relationships (alongside sales team) with key clients, including brands and agencies, for influencer marketing initiatives.
• Collaborate with C-suite stakeholders on strategic influencer marketing initiatives where appropriate.

Cross-Functional Collaboration:

• Partner closely with internal teams (e.g., sales, marketing, operations, product) to deliver integrated and customized influencer marketing solutions for clients.
• Collaborate with global leadership and regional country managers to align influencer marketing efforts with overarching company goals.

Performance Tracking & Growth:

• Drive growth in influencer marketing revenue through successful campaign execution and client satisfaction in Singapore and across SEA.
• Monitor and analyze influencer marketing performance metrics for both local and regional campaigns, ensuring timely reporting and continuous optimization.

• More than 6 years of experience in influencer marketing, or a related field, with a minimum of 3 years in a leadership role managing a team.
• Proven track record of successfully planning, executing, and optimizing influencer marketing campaigns for diverse clients/brands.
• Demonstrated experience in managing and leading a team across multiple markets or regions, specifically within Southeast Asia (SEA).
• Strong understanding of the influencer landscape, platforms, and trends in Singapore and SEA markets.
• Experience in engaging with and influencing stakeholders at various levels.
• Exceptional leadership, communication, and negotiation skills, with the ability to inspire and motivate teams.
• Strategic thinker with the ability to identify opportunities, solve complex problems, and execute plans effectively.
• Strong relationship-building skills with a client-first mindset.
• Results-oriented mindset with a focus on driving growth and achieving team targets.
• Excellent project management and organizational skills.

As an Influencer Marketing Intern at AnyMind Group Singapore, you will play a crucial role in supporting the influencer marketing team in various tasks related to influencer recruitment, campaign execution, and social media management. This internship offers valuable hands-on experience in the dynamic field of influencer marketing, allowing you to work closely with leading brands and influencers to create impactful campaigns.

Seeding

• Source for suitable content creators to take part in Seeding Campaigns across different categories (Beauty, Food, etc)
• Prepare necessary logistic materials to pack and arrange delivery of seeding kits
• Liaise with content creators on campaign progress and monitor for any social media postings
• Post campaign reporting

Campaign Management

• To identify the suitable Influencer to match the client's brief
• Able to set and adhere to timelines in a fast paced environment
• Good analytical skill to report campaign's results and suggest improvement points

Content Marketing

• Manage AnyCreator SG social media accounts on TikTok and Instagram, including social media calendar planning and content curation.

• Graduate or final year student in marketing-related majors
• Outgoing and positive personality
• Fluent in English
• Social Media Savvy, especially for TikTok and Instagram
• (Good to have) Graphic design experience
• KOL experience
• Available to commit to a full-time internship in January 2025, for a minimum of 4 months, preferably up to 6 months, to ensure a comprehensive learning experience

* Please note that we are unable to consider candidates who are not Singapore residents due to work eligibility.

** Please also note that the internship allowance will commensurate with the candidate's qualifications and skillsets

Lead and innovate within Singapore's dynamic influencer marketing landscape. You will take the helm of our operations, shaping strategies and leading a dedicated team to execute impactful campaigns that drive significant growth and client success. This role offers the unique opportunity to blend strategic leadership with hands-on creative execution in a fast-evolving digital market.
What You'll Do
Oversee and optimize all influencer marketing operations within Singapore.
Lead, mentor, and manage the high-performing Influencer Marketing Team in Singapore.
Collaborate closely with the sales team to translate client briefs into innovative and effective influencer marketing campaign proposals.
Drive the execution of creative and impactful influencer marketing campaigns across Singapore.
Identify, cultivate, and maintain strong relationships with prominent influencers and thought leaders.
Facilitate and attend client meetings to thoroughly understand requirements and ensure successful campaign planning and execution.
Monitor campaign performance diligently, ensuring contract compliance and continuously identifying areas for improvement.
Stay ahead of the curve by keeping abreast of emerging trends, technologies, and influential figures in the digital landscape.
Who You Are
Diploma or Bachelor's Degree in Marketing or Business.
3 to 5 years of experience in Influencer Marketing, Creator Engagement, or Public Relations.
Proven experience leading and managing a team.
Detail-oriented with a strong ability to take initiative, prioritize tasks, and multitask effectively.
Excellent organizational, project management, written, and verbal presentation skills.
Experience in livestream management and set-up.
Equally adept as a creative and strategic thinker.
Fluent in English, both written and spoken.
Nice To Have
Outgoing and positive personality.
Possesses a proactive "can-do" attitude.
Why You’ll Love It
Performance Review (2 times per year)
Performance Bonus (1 time per year)
Annual leaves
Wellness benefits
All-hands meeting at overseas
TGIF, monthly birthday and other fun engagement events
MVP Awards (prizes up to 8,000 USD)
Work in a professional and dynamic environment
Exciting opportunity to explore digital trends
#J-18808-Ljbffr