96 Freelance Crm jobs in Singapore

Pay:
From 5,500.00 (SGD) per month
Job description:
Ask & Embla is looking for an experienced
CRM Manager
to lead and elevate our customer retention and engagement efforts. In this role, you’ll take ownership of our CRM strategy, working across Email, SMS, and Loyalty channels to drive customer loyalty and lifetime value.
What You'll Do:
Strategic Leadership & Collaboration
Develop and refine overarching strategies for Email, SMS, and Loyalty marketing, ensuring alignment with business goals and customer lifecycle objectives.
Collaborate with cross-functional teams, including Brand, Design, and Performance Marketing, to ensure seamless execution of CRM campaigns and a unified customer experience.
Act as the key owner of the CRM roadmap, prioritizing initiatives that drive customer retention, loyalty, and lifetime value.
Campaign Strategy & Optimization
Lead the strategy, planning, and execution of multi-channel marketing campaigns (Email, SMS, Loyalty), leveraging data to craft personalized customer journeys.
Build and maintain advanced customer segmentation strategies to deliver relevant, tailored messaging.
Optimize campaigns through A/B testing and data-driven improvements in content, timing, targeting, and offers.
Data Analysis & Reporting
Analyze customer data and campaign performance metrics to uncover actionable insights and inform future strategies.
Present weekly and monthly reporting decks, providing strategic recommendations to improve customer retention and engagement.
Leverage analytics tools (e.g., Google Analytics, Tableau, Power BI) to track key metrics and evaluate the success of CRM initiatives.
System Management & Process Optimization
Oversee CRM platforms, ensuring accurate data management, seamless integration with other marketing tools, and efficient automation processes.
Identify opportunities to enhance CRM workflows, from automation and segmentation to campaign execution, to drive operational efficiency and scalability.
Ensure CRM systems and campaigns comply with data protection regulations (e.g., GDPR).
Innovation & Best Practices
Stay updated on industry trends, email deliverability standards, and CRM best practices, applying insights to optimize programs.
Innovate with new strategies to improve customer engagement, retention, and loyalty, ensuring CRM programs remain ahead of the curve.
Who You Are:
At least 3 years of professional experience in CRM, Email, SMS, and Loyalty marketing, with a proven track record of driving measurable results.
Strong understanding of email deployment and QA processes, including proficiency in HTML/CSS for email and responsive design principles.
Expertise in customer segmentation, automation workflows, and lifecycle marketing strategies.
Ability to analyze complex customer data, extract insights, and translate findings into actionable strategies.
Proficiency with tools like Google Analytics, Tableau, or Power BI to track and report on campaign performance.
Strong project management skills with the ability to manage multiple initiatives simultaneously while meeting deadlines.
Exceptional communication skills, both written and verbal, with a proven ability to collaborate effectively across teams.
A proactive and innovative thinker, eager to explore new ideas and test creative solutions.
Positive, solution-oriented attitude with a passion for delivering exceptional customer experiences.
Who We Are:
Ask & Embla is a rapidly growing alternative body jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an e-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.
At Ask & Embla, we’re passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.
Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.
At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.
Ready to Join Us?
If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply! Please submit your resume and a quick note expressing your interest in this position to or through this Indeed posting.
Learn More about Ask & Embla:
Website -
Instagram -
Facebook -
Pinterest -
TikTok -
Job Types: Full-time, Permanent
Benefits:
Dental insurance
Employee discount
Health insurance
Parental leave
Professional development
Experience:
Email / SMS Marketing: 3 years (Required)
CRM software: 3 years (Required)
Work Location: Hybrid remote in Singapore
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Join to apply for the
CRM Manager
role at
Castlery
What you’ll be doing:
Develop a Comprehensive Global CRM Strategy (Audit and clean up existing CRM processes, initiatives, tools, and data – Phase 1: first 3 months)
Create a scalable global CRM framework aligned with business goals and market-specific needs
Develop and evolve trigger lifecycle flows for CRM channels and collaborate with product/tech teams for advanced user flows
Define key customer lifecycle stages and establish tailored strategies for acquisition, engagement, retention, and reactivation
Build dashboards and reporting to track CRM and loyalty performance and provide regular updates to stakeholders
Grow and optimize Castlery’s Loyalty Program
Develop annual strategy and roadmap for each market
Drive monthly channel performance reviews and strategy
Coach Country CRM teams to adopt best practices and establish benchmarks
Own the onsite subscription flow and collaborate with product/onsite teams
Achieve measurable business impact by quantifying the impact of CRM channels
Measure metrics across customer touchpoints and lifecycle
Break down metrics into operational levers to drive growth
Set appropriate benchmarks and targets
What you need to succeed:
Minimum 8-10 years of experience in CRM or lifecycle marketing, preferably with global or regional scope
Proven success in building and managing CRM strategies that drive measurable business outcomes
Experience with CRM platforms and loyalty program tools
Proficiency in customer segmentation, lifecycle marketing, and omnichannel campaign execution
Strong analytical mindset with the ability to measure impact and identify growth opportunities
Excellent communication and collaboration skills, with the ability to influence stakeholders and lead teams
Built for Real Life, Designed for What’s Next
At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.
Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.
If you believe that good homes create good lives, come build with us.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Retail and Retail Furniture and Home Furnishings
Referrals increase your chances of interviewing at Castlery.
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Join our APAC+ME Divisional team, working with best-in-class communications and CRM technology stacks to drive our ambition to produce client-driven, tailored and personalised communication that will help transform IG’s client experience. Be part of a team that wants to revolutionise the way we communicate with our clients.

So, who are we?

Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves. We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our ground breaking technology and forward-thinking platforms to trade the financial products they know and love. Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together!

What you'll do

• Develop and execute CRM strategies, tailoring campaigns for product launches and customer retention.

• Map out and enhance customer journeys, identifying key touchpoints and areas for improvement.

• Implement personalised, data-driven lifecycle campaigns.

• Analyse customer data to generate insights and track campaign effectiveness through reports and dashboards.

• Work cross-functionally with marketing, sales, product development and customer support to ensure cohesive customer experiences.

• Gather and analyse customer feedback, making actionable recommendations to improve satisfaction.

• Track key metrics and continually optimise CRM communications

Who we’re looking for

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you. We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

Requirements

• A minimum of 5 years communications experience with a core focus on operational delivery using data & marketing automation tools

• Experience in CRM strategy, particularly in financial services or FinTech

• Expertise in SalesForce Marketing Cloud, data-driven CRM, HTML and journey creation.

• Ability to translate customer insights into actionable CRM Improvements

• Proficiency in MarTech roadmaps and multi-channel execution

• An understanding of key CRM engagement metrics, and how to measure, test and optimise journeys and emails/SMS/push

• A strong, creative thinker, who is innately inquisitive, with the ability to make the complex simple

• Excellent communication skills – the ability to communicate effectively with both technical and non-technical colleagues and stakeholders

• Self-motivated and organised– the ability to manage your own time and task list effectively

How you’ll grow

When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way. And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride

The perks

It really is more than a job. We’ll recognise your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.

You will also get an attractive selection of benefits working with IG, including:

• Flexible working hours and work-from-home opportunities

• Performance-related bonuses

• Pension, insurance and medical contribution

• Career-focused in-class and online training including unlimited access to LinkedIn Learning platform

• Contribution to gym memberships and more

• A day off on your birthday

• Two days’ volunteering leave per year

Where you'll work

We follow a hybrid working model; we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you’ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.

Ask our employees what their favourite thing is about working at IG, and you’ll hear an echo of ‘our culture’! That’s because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity – can bring a fresh perspective or new skill to our business.

That’s why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.

So, if you’re keen to connect with our values, and lead the charge on innovation, you know what to do.

Overview
About Us
Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
The Role
We are seeking a
CRM Director
to lead the next phase of growth for our CRM practice in Southeast Asia. This is not a steady-state role — it’s for someone who wants to
design solutions, push boundaries, and continually learn how CRM and Media intersect to drive performance .
You will spend
80% of your time on strategy and client consultation , shaping CRM transformation journeys, and
20% operationalising
solutions with cross-functional teams to make them real. The role will oversee flagship regional and global accounts, while also driving growth opportunities across new and existing clients at Publicis Groupe.
This position requires equal parts
strategist, consultant, and business builder .
Key Responsibilities:
Act as senior consultant to C-level and marketing leaders, shaping CRM as a growth driver — not just retention.
Design CRM strategies powered by 1PD/2PD data, lifecycle automation, conversational CRM, and real-time decisioning.
Drive integration of CRM with Media and CX to demonstrate measurable business impact.
Lead CRM transformation roadmaps across multiple markets, influencing adoption of advanced CRM capabilities.
Champion continuous test-and-learn — piloting new ideas (e.g., conversational journeys, data clean room activations) and scaling what works.
Work closely with strategy, data, and other department leads—success in this role depends on strong cross-functional collaboration, not independent contribution
Operationalisation
(20%)
Expand existing client remits through farming - deepening scopes across CRM, Martech, and performance.
Partner with Business Teams across Publicis Groupe to hunt for new opportunities, bringing CRM POVs and credentials into pitches.
Shape Digitas' thought leadership in CRM, creating case studies and market perspectives that build agency reputation.
Growth Driver (Hunt & Farm)
Build and expand strategic partnerships with key martech vendors, data partners, and media platforms to enhance Digitas’ CRM offering.
Shape joint value propositions with partners (e.g., 2PD data collaborations, CDP integrations, clean room activations) to unlock new opportunities for clients.
Negotiate partnership models that balance client benefit, scalability, and agency growth, ensuring Digitas remains at the forefront of CRM innovation.
Qualifications
Minimum of 10+ years in CRM, Martech, or data-driven marketing, ideally in an agency or consultancy.
Proven ability to
design and sell CRM strategies
at C-suite and senior stakeholder level.
Hands-on knowledge of CRM platforms (Oracle, Adobe Campaign, Salesforce, MoEngage, etc.), lifecycle automation, and data-driven targeting.
Strong commercial acumen with a record of
growing client portfolios
(farming & hunting).
Ability to connect the dots across
data, content, media, and tech
into actionable CRM solutions.
Strong leadership and collaboration skills to inspire multi-disciplinary teams.
Strong network or experience working with
CRM / Martech platforms, data providers, and ecosystem partners .
What Success Looks Like
Strategic impact:
Clients see CRM as a growth driver, directly tied to demand generation and business outcomes.
Integration : CRM strategies are consistently linked to Media, CX, and analytics - not siloed.
Growth:
Existing accounts expand, and new business is won through CRM-led strategies.
Innovation:
Pilots in 2025 evolve into scaled adoption in 2026 (e.g., conversational CRM, real-time activation, 2PD data collaboration).
Leadership & Mentoring : Mentor and train team members, goal setting and performance reviews, planning team’s career progression and advancements.
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Overview
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
About Us
Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
The Role
We are seeking a
CRM Director
to lead the next phase of growth for our CRM practice in Southeast Asia. This is not a steady-state role — it’s for someone who wants to
design solutions, push boundaries, and continually learn how CRM and Media intersect to drive performance .
You will spend
80% of your time on strategy and client consultation , shaping CRM transformation journeys, and
20% operationalising
solutions with cross-functional teams to make them real. The role will oversee flagship regional and global accounts, while also driving growth opportunities across new and existing clients at Publicis Groupe.
This position requires equal parts
strategist, consultant, and business builder .
Key Responsibilities
Strategic & Client Consultation (80%)
Act as senior consultant to C-level and marketing leaders, shaping CRM as a growth driver — not just retention.
Design CRM strategies powered by 1PD/2PD data, lifecycle automation, conversational CRM, and real-time decisioning.
Drive integration of CRM with Media and CX to demonstrate measurable business impact.
Lead CRM transformation roadmaps across multiple markets, influencing adoption of advanced CRM capabilities.
Champion continuous test-and-learn — piloting new ideas (e.g., conversational journeys, data clean room activations) and scaling what works.
Work closely with strategy, data, and other department leads—success in this role depends on strong cross-functional collaboration, not independent contribution.
Operationalisation (20%)
Expand existing client remits through farming - deepening scopes across CRM, Martech, and performance.
Partner with Business Teams across Publicis Groupe to hunt for new opportunities, bringing CRM POVs and credentials into pitches.
Shape Digitas' thought leadership in CRM, creating case studies and market perspectives that build agency reputation.
Growth Driver (Hunt & Farm)
Build and expand strategic partnerships with key martech vendors, data partners, and media platforms to enhance Digitas’ CRM offering.
Shape joint value propositions with partners (e.g., 2PD data collaborations, CDP integrations, clean room activations) to unlock new opportunities for clients.
Negotiate partnership models that balance client benefit, scalability, and agency growth, ensuring Digitas remains at the forefront of CRM innovation.
Qualifications
Minimum of 10+ years in CRM, Martech, or data-driven marketing, ideally in an agency or consultancy.
Proven ability to
design and sell CRM strategies
at C-suite and senior stakeholder level.
Hands-on knowledge of CRM platforms (Oracle, Adobe Campaign, Salesforce, MoEngage, etc.), lifecycle automation, and data-driven targeting.
Strong commercial acumen with a record of
growing client portfolios
(farming & hunting).
Ability to connect the dots across
data, content, media, and tech
into actionable CRM solutions.
Strong leadership and collaboration skills to inspire multi-disciplinary teams.
Strong network or experience working with
CRM / Martech platforms, data providers, and ecosystem partners .
What Success Looks Like
Strategic impact:
Clients see CRM as a growth driver, directly tied to demand generation and business outcomes.
Integration : CRM strategies are consistently linked to Media, CX, and analytics - not siloed.
Growth:
Existing accounts expand, and new business is won through CRM-led strategies.
Innovation:
Pilots in 2025 evolve into scaled adoption in 2026 (e.g., conversational CRM, real-time activation, 2PD data collaboration).
Leadership & Mentoring : Mentor and train team members, goal setting and performance reviews, planning team’s career progression and advancements.
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Overview
Publicis Groupe is a platform for talent to access a world of knowledge, people and resources across a global network of 80,000 professionals with expertise in data, technology, media, strategy, creativity and business transformation. Publicis Groupe is the third largest communications group in the world, with presence in more than 100 countries. In Singapore, Publicis Communications and Publicis Media & Digital form key solution hubs. Publicis Communications includes agencies such as Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital comprises Starcom, Zenith, Spark Foundry, and Performics. Other solution hubs include Publicis Sapient and Publicis Commerce.
Digitas is a highly-caffeinated playground where brilliant minds use data-driven insights and storytelling to transform the marketing landscape.
The Role
We are seeking a
CRM Director
to lead the next phase of growth for our CRM practice in Southeast Asia. This is not a steady-state role — it’s for someone who wants to design solutions, push boundaries, and continually learn how CRM and Media intersect to drive performance.
You will spend
80% of your time on strategy and client consultation , shaping CRM transformation journeys, and
20% operationalising
solutions with cross-functional teams. The role will oversee flagship regional and global accounts, while also driving growth opportunities across new and existing clients at Publicis Groupe. This position requires equal parts
strategist, consultant, and business builder .
Responsibilities
Strategic & Client Consultation (80%)
Act as senior consultant to C-level and marketing leaders, shaping CRM as a growth driver — not just retention.
Design CRM strategies powered by 1PD/2PD data, lifecycle automation, conversational CRM, and real-time decisioning.
Drive integration of CRM with Media and CX to demonstrate measurable business impact.
Lead CRM transformation roadmaps across multiple markets, influencing adoption of advanced CRM capabilities.
Champion continuous test-and-learn — piloting new ideas (e.g., conversational journeys, data clean room activations) and scaling what works.
Work closely with strategy, data, and other department leads — success in this role depends on strong cross-functional collaboration.
Operationalisation (20%)
Expand existing client remits through farming - deepening scopes across CRM, Martech, and performance.
Partner with Business Teams across Publicis Groupe to hunt for new opportunities, bringing CRM POVs and credentials into pitches.
Shape Digitas' thought leadership in CRM, creating case studies and market perspectives that build agency reputation.
Growth Driver (Hunt & Farm)
Build and expand strategic partnerships with key martech vendors, data partners, and media platforms to enhance Digitas’ CRM offering.
Shape joint value propositions with partners (e.g., 2PD data collaborations, CDP integrations, clean room activations) to unlock new opportunities for clients.
Negotiate partnership models that balance client benefit, scalability, and agency growth, ensuring Digitas remains at the forefront of CRM innovation.
Qualifications
Minimum of 10+ years in CRM, Martech, or data-driven marketing, ideally in an agency or consultancy.
Proven ability to design and sell CRM strategies at C-suite and senior stakeholder level.
Hands-on knowledge of CRM platforms (Oracle, Adobe Campaign, Salesforce, MoEngage, etc.), lifecycle automation, and data-driven targeting.
Strong commercial acumen with a record of growing client portfolios (farming & hunting).
Ability to connect the dots across data, content, media, and tech into actionable CRM solutions.
Strong leadership and collaboration skills to inspire multi-disciplinary teams.
Strong network or experience working with CRM / Martech platforms, data providers, and ecosystem partners.
What Success Looks Like
Strategic impact: Clients see CRM as a growth driver, directly tied to demand generation and business outcomes.
Integration: CRM strategies are consistently linked to Media, CX, and analytics - not siloed.
Growth: Existing accounts expand, and new business is won through CRM-led strategies.
Innovation: Pilots in 2025 evolve into scaled adoption in 2026 (e.g., conversational CRM, real-time activation, 2PD data collaboration).
Leadership & Mentoring: Mentor and train team members, goal setting and performance reviews, planning team’s career progression and advancements.
Seniorities
Seniority level: Not Applicable
Employment type
Full-time
Job function
Other
Industries: Advertising Services
Referrals increase your chances of interviewing at Publicis Groupe Singapore by 2x
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Overview
About Us
Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
The Role
We are seeking a
CRM Director
to lead the next phase of growth for our CRM practice in Southeast Asia. This is not a steady-state role — it’s for someone who wants to
design solutions, push boundaries, and continually learn how CRM and Media intersect to drive performance .
You will spend
80% of your time on strategy and client consultation , shaping CRM transformation journeys, and
20% operationalising
solutions with cross-functional teams to make them real. The role will oversee flagship regional and global accounts, while also driving growth opportunities across new and existing clients at Publicis Groupe.
This position requires equal parts
strategist, consultant, and business builder .
Key Responsibilities:
Strategic & Client Consultation (80%)
Act as senior consultant to C-level and marketing leaders, shaping CRM as a growth driver — not just retention.
Design CRM strategies powered by 1PD/2PD data, lifecycle automation, conversational CRM, and real-time decisioning.
Drive integration of CRM with Media and CX to demonstrate measurable business impact.
Lead CRM transformation roadmaps across multiple markets, influencing adoption of advanced CRM capabilities.
Champion continuous test-and-learn — piloting new ideas (e.g., conversational journeys, data clean room activations) and scaling what works.
Work closely with strategy, data, and other department leads—success in this role depends on strong cross-functional collaboration, not independent contribution
Operationalisation (20%)
Expand existing client remits through farming - deepening scopes across CRM, Martech, and performance.
Partner with Business Teams across Publicis Groupe to hunt for new opportunities, bringing CRM POVs and credentials into pitches.
Shape Digitas' thought leadership in CRM, creating case studies and market perspectives that build agency reputation.
Growth Driver (Hunt & Farm)
Build and expand strategic partnerships with key martech vendors, data partners, and media platforms to enhance Digitas’ CRM offering.
Shape joint value propositions with partners (e.g., 2PD data collaborations, CDP integrations, clean room activations) to unlock new opportunities for clients.
Negotiate partnership models that balance client benefit, scalability, and agency growth, ensuring Digitas remains at the forefront of CRM innovation.
Qualifications
Minimum of 10+ years in CRM, Martech, or data-driven marketing, ideally in an agency or consultancy.
Proven ability to
design and sell CRM strategies
at C-suite and senior stakeholder level.
Hands-on knowledge of CRM platforms (Oracle, Adobe Campaign, Salesforce, MoEngage, etc.), lifecycle automation, and data-driven targeting.
Strong commercial acumen with a record of
growing client portfolios
(farming & hunting).
Ability to connect the dots across
data, content, media, and tech
into actionable CRM solutions.
Strong leadership and collaboration skills to inspire multi-disciplinary teams.
Strong network or experience working with
CRM / Martech platforms, data providers, and ecosystem partners .
What Success Looks Like
Strategic impact:
Clients see CRM as a growth driver, directly tied to demand generation and business outcomes.
Integration : CRM strategies are consistently linked to Media, CX, and analytics - not siloed.
Growth:
Existing accounts expand, and new business is won through CRM-led strategies.
Innovation:
Pilots in 2025 evolve into scaled adoption in 2026 (e.g., conversational CRM, real-time activation, 2PD data collaboration).
Leadership & Mentoring : Mentor and train team members, goal setting and performance reviews, planning team’s career progression and advancements.
#J-18808-Ljbffr

We’re rethinking homes for how people really live, and we’re looking for a
CRM & Loyalty Manager to join our
Marketing
team to help shape the future of living—one thoughtful detail at a time.
From strategy to storytelling, Marketing powers brand and business growth at Castlery.
What you'll be doing:
1. Develop a Comprehensive Global CRM Strategy
Audit and clean up existing CRM processes, initiatives, tools, and data (Phase 1, i.e. first 3 month focus).
Create a scalable global CRM framework, ensuring alignment with business goals and market-specific needs.
Develop and evolve trigger lifecycle flows for CRM channels, and collaborate with product/tech teams for more advanced user flows.
Define key customer lifecycle stages and establish tailored strategies for acquisition, engagement, retention, and reactivation.
Build dashboards and reporting mechanisms to track CRM and loyalty performance, providing regular updates to stakeholders.
Grow and optimize Castlery’s Loyalty Program.
Bring in thought leadership and industry best practices.
Develop annual strategy and roadmap for each of our markets.
Drive monthly channel performance reviews and strategy.
Coach the Country CRM teams to adopt best practices and to setup benchmarks.
Own the onsite subscription flow and collaborate with product/onsite teams .
3. Achieve Measurable Business Impact
Able to measure and quantify the impact of CRM channels towards business.
Able to measure the metrics across customer touch points and lifecycle.
Able to break down into operational metrics and levers to drive the growth.
Able to set the right benchmark and targets.
What you need to succeed:
Minimum 8-10 years of experience in CRM, or lifecycle marketing, preferably within a global or regional scope.
Strong analytical mindset with the ability to measure the impact and drive growth opportunities.
Proven success in building and managing CRM strategies that drive measurable business outcomes.
Experience with CRM platforms and loyalty program tools.
Proficiency in customer segmentation, lifecycle marketing, and omnichannel campaign execution.
Excellent communication and collaboration skills, with the ability to influence stakeholders and lead teams effectively.
Built for Real Life, Designed for What’s Next
At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.
Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.
If you believe that good homes create good lives, come build with us.
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CRM Operations Executive (Marketing Automation & Retention) | Singapore
Stellar opportunity to join a well-established, publicly listed Fintech that’s been part of Singapore’s landscape since 2002.
The company is entering an exciting new chapter, expanding its presence, launching new products, and reaching fresh audiences.
This is where you come in. You’ll play a pivotal role in CRM marketing operations, shaping campaign automation, not just localising global content but creating personalised, data-driven communication that truly resonates with your different audiences.
You will be the keeper of what good CRM lifecycle process looks like and how to optimise it.
You will have autonomy to set up your campaigns, QA and testing, you don’t need an engineer to help you with a simple HTML troubleshoot; CRM is YOUR baby.
You’ll be working with a manager who believes that even you haven’t been using Salesforce Marketing Cloud or Braze, any other automation system you used is enough to transfer your skills.
This is a great opportunity for someone who wants to deepen their CRM operations expertise, and take full ownership of the system as the company is scaling.
Sounds like you?
Happy to tell you more.
CEI No: R / EA No: 07C3147
Salt is acting as an Employment Agency in relation to this vacancy.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
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