123 Field Marketing jobs in Singapore

Join to apply for the Field Marketing Manager - Singapore role at BMC Software

Join to apply for the Field Marketing Manager - Singapore role at BMC Software

Get AI-powered advice on this job and more exclusive features.

Description and Requirements

Description and Requirements

"At BMC trust is not just a word - it's a way of life!" Description And Requirements

CareerArc Code

CA-MM

Hybrid

"At BMC trust is not just a word - it's a way of life!"

We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!

We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation!

Join us as a Field Marketing Manager!

BMC’s dynamic corporate teams are strategic and trusted advisors to the global organization supporting, enhancing, and driving BMC’s vision, culture, growth, and so much more. Each individual within the corporate teams is a valued partner to the overarching success of BMC’s employees and customers.

As the Field Marketing Manager, you will be responsible for building and executing integrated marketing programs to generate pipeline and drive revenue goals. The marketing plan is multi-tiered with primarily 1:few programs and includes measurements on overall marketing contribution to pipeline.

Here is how, through this exciting role, YOU will contribute to BMC's and your own success:

• Set and execute the marketing strategy in close collaboration with sales leadership.
• Develop quarterly marketing programs for different account segments that focus on three major objectives – build pipeline, accelerate pipeline, and nurture relationships with high-propensity-to-buy accounts.
• Serve as the marketing liaison for sales team, ensuring plans and goals align with key leadership functions including solutions marketing, product pillars, sales, corporate brand, and communications, etc.
• Drive creation of relevant content and messaging considering partner resellers and their ability to replicate in their own marketing campaigns
  
  

• You will have demonstrable field marketing experience, preferably in an enterprise IT environment
• You possess a strong sales acumen and a keen understanding of the enterprise software sales cycle with a target audience mix of C-level, IT and senior level business buyers
• Have a good understanding of demand generation, and effective progression tactics.
• Your background shows a proven track record of delivering high ROI from integrated campaigns
  
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Marketing and Sales
• Industries Computer Hardware Manufacturing, Software Development, and IT Services and IT Consulting

Referrals increase your chances of interviewing at BMC Software by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions tohundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as our next Field Marketing Manager in Asia

About the job

Twilio is growing rapidly and seeking a Field Marketing Manager for our Asia GTM operation. As the Field Marketing manager for Asia you will report to Twilio’s VP of Marketing APJ and be responsible for driving marketing strategy across all areas of the funnel as well as partnering closely with sales to ensure pipeline creation and revenue goals are met.

Twilio is growing rapidly and Asia represents one of our key markers within the APJ region and this role will be responsible for helping design, scale and execute our demand creation activities with Asia. You’ll be working closely with the regional demand creation marketing team so you can leverage our global and regional GTM programs and campaigns to drive pipeline creation, acceleration, and closing engagements to ensure we are able to meet our pipeline and revenue goals.

The challenge

This key role will see you help lead our marketing teams entire Brand-to-Revenue GTM efforts in Asia and act as a key interlock point into our regional and global marketing teams. You’ll directly impact Twilio business success by partnering closely with regional marketing and the Asia field sales leadership to ensure quality of ToFU & MoFU leads flowing from our regional programs and campaigns is being achieved and maitained. You will also oversee the creation of MoFu and BoFu pipeline acceleration programs.

As an emerging leader, you are a creative and critical thinker, an adept communicator, and have the organisational skills to manage a variety of concurrently running projects and programs that will drive the business through thought leadership, sales opportunity generation, and overall sales and marketing.

You will help design, execute, manage, and track the success of a variety of Asia field marketing brand-to-revenue campaigns and programs including, but not limited to, PR and communication programs, digital marketing strategy, event marketing strategy, outbound prospecting campaigns and partner marketing programs.

Responsibilities

Twilio seeks a Field Marketing Manager who lives the Twilio Magic and has a track record of achievement in building and operating brand-to-revenue GTM programs. The desired individual will:

• Develop and manage field marketing programs to drive opportunity generation and pipeline acceleration including, but not limited to field marketing programs, joint field marketing events, digital events/activities, sales collateral, and outbound prospecting campaigns.
• Work cross-functionally with the APJ Demand Creation marketing HUB to ensure the Twilio go-to-market strategy and messaging aligns with field marketing programs.
• Prioritise market and segment needs leveraging data and identifying what is working and/or not working in current demand creation marketing plans. Understand product strategy and roadmap as well as sales needs for ensuring relevance and need when prioritising marketing campaigns, content, and activities.
• Lead the Asia Demand Creation Marketing plan as well as provide input into regional and global roadmaps for technical systems (such as a marketing tech stack) and Web Localisation always representing APJ customer and developer needs.
• Optimise Asia demand creation activities including, but not limited to: lead nurture programs, paid media, digital and physical events, account-based marketing, partner marketing programs, and outbound prospecting campaigns.
• Identify opportunities to improve marketing effectiveness through better targeting and improved processes.
• Work closely with regional PR, regional Demand Creation HUB, regional product marketing teams to ensure we’re delivering the right volume and quality of leads.
• Collaborate with the Marketing Operations team to manage our marketing automation and CRM tools.
• Work closely with internal stakeholders, content providers, and 3rd party vendors to execute and monitor marketing program performance.
• Analyse campaign, program and tactic performance of field marketing activities and establish a regular reporting & communications cadence with key stakeholders on Asia field marketing efforts.
• Serve as a marketing business partner to the sales organisation by gathering sentiments and feedback from the field to communicate back to corporate marketing.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• At least 4 - 8 years experience in B2B demand generation and/or marketing field marketing in Asia
• Proven success in designing, executing and optimising demand creation programs/campaigns/tactics that drive pipeline, deal acceleration, and bookings within the Asiaese market.
• Excellent relationship, partnering, and collaboration skills, and experience working cross-functionally with a sales organization.
• Experience with account-based marketing programs.
• Have worked closely with an SDR/BDR team and understand how to support and accelerate them.
• Ability to analyze & interpret metrics around demand generation performance and adjust strategy accordingly.
• Ability to successfully implement new initiatives and projects.
• Proficient with marketing automation (Marketo) and CRM (Salesforce) tools.
• Familiarity with Twilio’s is a plus.
• Ability to work collaboratively across internal and external teams in a decentralized work environment.
• Willingness to travel up to 30%.
• Native or business fluency in Mandarin (speaking and writing) is desired to work with the Mandarin speaking customers.

Location

This role will be based in remote Singapore

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 30% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic . Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions .

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

*

indicates a required field

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

How did you hear about Twilio? *

LinkedIn

Twitter

Indeed

Conference or Event

Other

Please click all that apply

Are you legally authorized to work in the country in which this role is located? * Select.

What is the source of your right to work where this role is listed? * Select.

By clicking the "Acknowledge" button, you acknowledge that Twilio processes data in accordance with the Twilio Applicant Privacy Policy. *

Twilio invites you to self-identify certain personal demographic information to help continue our mission to foster inclusivity in our workplace. Completing this survey is voluntary, but we do hope that you will participate because your responses help us measure the effectiveness of our outreach and recruitment activities. Responding is completely optional and voluntary and will not be used for the purposes of any employment decision. Any information you provide is confidential and is not accessible by recruiters, hiring managers or the interview team at any time. This data is collected, stored and otherwise processed in accordance with legal requirements.

We hope you will join us in our commitment and enthusiasm for making Twilio a place where everyone belongs!

Voluntary Self-Identification of Gender * Select.

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebratingour wins – big and small.

Supported by operating principles of being strategy-led, values -based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!

We’re seeking a driven, hands-on marketer who thinks and acts like a business owner. You’ll have the autonomy to shape strategies, make bold decisions, and deliver results that move the needle. From crafting go-to-market plans to running campaigns end-to-end, you’ll take full ownership — budgets, timelines, outcomes. If you thrive on independence, accountability, and turning ideas into measurable impact, this is your role.

We’re looking for a self-starter who treats the marketing function as if it’s their own business — someone who’s proactive, resourceful, and accountable for delivering results from strategy through to execution.

Key Responsibilities
• Own the strategy: Develop and execute marketing plans that align with business goals and drive measurable growth.
• Run it like a business: Manage budgets, timelines, and priorities with a P&L mindset, ensuring ROI for every activity.
• Lead from the front: Drive campaigns end-to-end — from market research and positioning to creative execution and performance tracking.
• Be resourceful: Identify opportunities, solve problems, and adapt quickly without waiting for instruction.
• Cross-functional leadership: Partner with sales, product, and operations to ensure seamless go-to-market execution.
• Data-driven decisions: Use analytics and insights to refine strategies and deliver better outcomes.

Your Impact

As a trusted leader and subject matter expert, you will:

• Strategic Advisory: Generate plans for countries including: Singapore, Malaysia, Hong Kong, Indonesia, Thailand and Philippines.
• Trusted Advisor: Build trusted relationships with key partners, customers and prospects through marketing campaigns.
• Thought Leadership: Establish Anaplan at industry events, in thought leadership opportunities, and through social media.

• Experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired.

• Experienced in Account Based Marketing techniques and demonstrable ability to work with global cross-functional commercial teams to develop ABM programmes for key accounts

• Proven ability to think “big picture”; and use both traditional and modern marketing tactics to design effective programs

• Splash, CRM (Salesforce.com ) and Marketing Automation (Marketo) experience strongly preferred.

• Strong Analytical skills to identify ROI of marketing programs
• Entrepreneurial spirit and ability to work independently with minimal oversight.
• Strong project management and stakeholder engagement skills.
• A hands-on approach — willing to roll up sleeves and make things happen.

Our Commitment to Diversity, Equity, Inclusionand Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to before taking any further action in relation to the correspondence.

We are theIntelligent Internet Platform. We connectPeople, Places andThings anywhere,managing Internet Performance better than anyone else while providingOne Global Experience, givingVisibility, Control andSecurity throughexpereoOne.

Expereo believes in the power of Internet connectivity. As the world's largest provider of managed internet, SD-WAN/SASE, and Cloud connectivity solutions, we power enterprises and government sites worldwide, helping to enhance every business' productivity with flexible and optimal Internet performance.

As a trusted partner of Fortune 500 enterprises, our continued aim and success in helping our customers and partners depends solely on the talented individuals who make Expereo a dynamic, effective, multicultural, and equitable environment.

THE ROLE:

A great opportunity to join a market leading company with clear product market fit and ambitious growth plans. We are looking to rapidly scale our Marketing team and the Field Marketing Manager role will be central to helping the business achieve our growth plans.

The role itself is key to the success of our Marketing team in APAC. You will be the voice of marketing to the sales team, and represent the feedback and the needs of the sales team back into the Marketing team.You will attend EMEA sales meetings and should expect daily interaction with the sales team members, with a heavy focus on Demand Generation and helping educate on the strategy and managing the impact in region.

Most importantly, you’ll be supported by a talented and enthusiastic team that prides itself on hitting targets, collaborating and enjoying their work.

THE RESPONSIBILITIES:

• Defining and executing the operational marketing plan for the strategic geographies in the APAC region aligned to the local sales objectives
• Manage the Demand Generation funnel in region working very closely with the Demand Generation team and Sales Leaders to review Demand performance for the region, ensure MQLs are followed up, feedback on the level or appropriateness for the region and engaging with weekly review with sales leadership to manage the deliverables.
• Manage operations for internal and external events, online and physical (local kick offs, client, tradeshows, conferences, etc.)
• Support the delivery and in region amplification of the company's communication strategy.
• Work in close collaboration with the other teams of the marketing department to both implement and where appropriate propose a localized and relevant marketing campaigns.
• Develop supporting campaign assets and collaterals that are region specific
• Analyze campaign and spot potential area of improvement
• Conduct market and competition analysis for the region
• Manage marketing budget spend for APAC region

Expereo Teams you will be working with:

• As part of the marketing team you will be working closely with the Demand Generation and the Communications team members of the team to
• A close relationship with the Regional Sales Directors and the Sales leadership in that team,
• The sales team themselves
• Finally, Expereo Management when preparing them for customer facing events and hospitality activity that takes place in your region.

External Companies you will be working with:

• Event organisers
• Hospitality companies
• Regional PR agency on an ad hoc basis

• 3–5 years’ experience in B2B marketing, IT/software environment is a plus The role will require the ability to set a Field marketing strategy and plans with the appropriate teams, but also work collaboratively to deliver on the tactics. This is a hands on role where the expectation is to be able to cover all aspects

• Business School degree or equivalent in Marketing
• Understanding and good knowledge of Inbound and marketing automation practices (Hubspot and 6Sense in particular or similar type solutions) and use of CRM (Salesforce)
• Manage multiple projects and meet assigned deadlines in a fast-paced environment
• Self-motivated, detailed-oriented, Problem-solving ability
• Autonomous and ability to work independently
• Good communication and collaboration skills
• Languages: English (Fluent) other European Languages is a plus but not a necessity
• Ability to write content and deliver presentations to internal and external audiences
• Limited international travel required, so willingness to travel is important.
• This position does not have supervisory responsibilities.

Beyond the Job

We’re proud of our focus onEnvironment, Social and Governance as well as the passion we display for the communities where we live and work.

EEO (Equal Employments Opportunities) Statement:

Expereo is an Equal Opportunities employer who aims to support and celebrate every employee that comes through our doors. We respect and support all of our people regardless of background, religion, nationality, sexual orientation, age, or physical condition.