155 Field Marketing jobs in Singapore

About the Team:

Elsevier is a global leader in the development and dissemination of scientific, technological, and medical knowledge. We serve researchers, professionals, and clinicians, through the application of technology and analytics to content.

About the Role:

The B2B Field Marketing Manager will lead impactful marketing programs to engage audiences in the Academic and Government segment across Australia, New Zealand, and Southeast Asia. This results-oriented role focuses on developing and executing data-driven, customer-centric programs that generate marketing-sourced deals and strengthen customer engagement. Key responsibilities include designing and delivering localized, integrated marketing plans tailored to local market needs, driving new business through targeted campaigns, and applying customer journey and segmentation strategies. The role will also collaborate with product and central marketing teams to localize and amplify global campaigns.

The ideal candidate is a creative, results-driven marketer with experience running integrated programs and collaborating closely with sales and global marketing teams to maximize impact. They will track and report on campaign performance, particularly Marketing Qualified Leads (MQLs) and marketing-sourced revenue. Strong communication, strategic thinking, and the ability to build customer relationships across digital and in-person channels are essential. This role reports to the APAC Field Marketing Director

Responsibilities:

• Develop and execute integrated marketing plans tailored to the unique needs of local markets in Australia, New Zealand and Southeast Asia.

• Collaborate with central campaign teams to localize and amplify global campaigns, ensuring relevance and effectiveness.

• Drive marketing campaigns aimed at expanding the customer base, fostering new business, and increasing engagement with existing customers through targeted segmentation.

• Provide demand generation reporting on campaign outcomes, with a specific focus on MQL generation and marketing-sourced deals.

• Work closely with sales teams and global marketing counterparts to ensure seamless execution of campaigns and alignment with business objectives.

• Leverage digital marketing strategies and event management to support both online and in-person engagement efforts.

• Regularly track campaign performance and optimize marketing strategies to meet goals related to MQLs, marketing-sourced revenue, and overall growth.

Requirements:

• 5 - 8 years of experience in field marketing (preferably in the academic publishing-related or software industry), including campaign management, event management, lead generation, and customer engagement.

• Proven experience in digital field marketing, demand generation and lead management

• Experienced in driving campaigns via marketing automation tools, digital and social channels.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a matrixed organization.

• Ability to participate in global cross-functional teams and manage time zone differences for international meetings.

• Strong project management skills with a keen attention to detail, and excellent problem-solving and critical thinking abilities.

• Demonstrated experience driving projects and collaborating across teams including Product, Sales, Business Development, Global Marketing, and other stakeholders.

• Proficiency or high-level understanding in digital tools such as Adobe Photoshop, Pardot, Adobe Campaign, Salesforce, etc.

• Willingness to travel approximately 30%.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career.

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

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Country

Singapore

State

NA

City

Singapore

Date Published

05-Aug-2025

Job ID

45439

Travel

You may occasionally be required to travel for business

Looking for details about our benefits?

Description and Requirements

"At BMC trust is not just a word - it's a way of life"

We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud

We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation

Join us as a Field Marketing Manager

BMC's dynamic corporate teams are strategic and trusted advisors to the global organization supporting, enhancing, and driving BMC's vision, culture, growth, and so much more. Each individual within the corporate teams is a valued partner to the overarching success of BMC's employees and customers.

As the Field Marketing Manager, you will be responsible for building and executing integrated marketing programs to generate pipeline and drive revenue goals. The marketing plan is multi-tiered with primarily 1:few programs and includes measurements on overall marketing contribution to pipeline.

Here is how, through this exciting role, YOU will contribute to BMC's and your own success:

• Set and execute the marketing strategy in close collaboration with sales leadership.
• Develop quarterly marketing programs for different account segments that focus on three major objectives – build pipeline, accelerate pipeline, and nurture relationships with high-propensity-to-buy accounts.
• Serve as the marketing liaison for sales team, ensuring plans and goals align with key leadership functions including solutions marketing, product pillars, sales, corporate brand, and communications, etc.
• Drive creation of relevant content and messaging considering partner resellers and their ability to replicate in their own marketing campaigns

To ensure you are set up for success, you will bring the following skillset & experience:

• You will have demonstrable field marketing experience, preferably in an enterprise IT environment
• You possess a strong sales acumen and a keen understanding of the enterprise software sales cycle with a target audience mix of C-level, IT and senior level business buyers
• Have a good understanding of demand generation, and effective progression tactics.
• Your background shows a proven track record of delivering high ROI from integrated campaigns

Our commitment to you

BMC's culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won't be known just by your employee number, but for your true authentic self. BMC lets you be YOU

If after reading the above, You're unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.

The annual base salary range represents the low and high end of the BMC salary range for this position. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs.

The range listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.

At BMC, it is not typical for an individual to be hired at /near the top of the range. A reasonable estimate of the current range is SGD 81,075 - SGD 135,125

Cobo is a trusted leader in digital asset custody and wallet infrastructure solutions. Founded in 2017 by blockchain pioneers, Cobo is trusted by more than 500 organizations worldwide, safeguarding billions of dollars in assets with a zero-incident security track record.

Today, Cobo provides the industry’s only unified digital asset wallet platform that integrates all 4 wallet technologies in one place – Custodial Wallets, MPC Wallets, Smart Contract Wallets, and Exchange Wallets. By combining a comprehensive suite of wallet solutions with advanced risk controls and developer tools, Cobo empowers organizations and developers to innovate and scale with ease.

We are looking for a dynamic Field Marketing Specialist to drive our brand visibility, community engagement, and lead generation across the APAC region. This is a cross-functional role that blends regional campaign execution, event marketing, and digital engagement (including social media) - making it ideal for a hands-on marketer eager to own both online and offline channels.

Job Responsibilities:

Plan and execute integrated field marketing campaigns, including virtual and in-person events, roundtables, partner activations, and sponsored conferences

Manage Cobo’s regional social media presence (LinkedIn, Twitter/X, Telegram, etc.) to grow engagement and communicate thought leadership

Create, localize, and publish content that resonates with institutional and B2B Web3 audiences

Align closely with the Sales and BD teams to support account-based marketing efforts and track lead generation results

Own end-to-end logistics for field programs - from planning to execution to post-event reporting

Track campaign performance, analyze social media metrics and ROI, and optimize strategies based on insights

Ensure brand consistency across all marketing materials and public-facing communications

Job Requirements:

Minimally 3 to 5 years of experience in B2B marketing, with exposure to both event/field execution and digital content or social media

Strong organizational and project management skills with a proactive, hands-on approach

Experience in tech, SaaS, fintech, or Web3 preferred

Strong writing and communication skills; ability to tailor content to platform and audience

Familiar with tools such as HubSpot, Salesforce, and social scheduling platforms

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Who We Are
At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you're part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we're acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio
Join the team as our next Field Marketing Manager in Asia

About The Job
Twilio is growing rapidly and seeking a Field Marketing Manager for our Asia GTM operation. As the Field Marketing manager for Asia you will report to Twilio's VP of Marketing APJ and be responsible for driving marketing strategy across all areas of the funnel as well as partnering closely with sales to ensure pipeline creation and revenue goals are met.

Twilio is growing rapidly and Asia represents one of our key markers within the APJ region and this role will be responsible for helping design, scale and execute our demand creation activities with Asia. You'll be working closely with the regional demand creation marketing team so you can leverage our global and regional GTM programs and campaigns to drive pipeline creation, acceleration, and closing engagements to ensure we are able to meet our pipeline and revenue goals.

The challenge
This key role will see you help lead our marketing teams entire Brand-to-Revenue GTM efforts in Asia and act as a key interlock point into our regional and global marketing teams. You'll directly impact Twilio business success by partnering closely with regional marketing and the Asia field sales leadership to ensure quality of ToFU & MoFU leads flowing from our regional programs and campaigns is being achieved and maitained. You will also oversee the creation of MoFu and BoFu pipeline acceleration programs.

As an emerging leader, you are a creative and critical thinker, an adept communicator, and have the organisational skills to manage a variety of concurrently running projects and programs that will drive the business through thought leadership, sales opportunity generation, and overall sales and marketing.

You will help design, execute, manage, and track the success of a variety of Asia field marketing brand-to-revenue campaigns and programs including, but not limited to, PR and communication programs, digital marketing strategy, event marketing strategy, outbound prospecting campaigns and partner marketing programs.

Responsibilities
Twilio seeks a Field Marketing Manager who lives the Twilio
Magic
and has a track record of achievement in building and operating brand-to-revenue GTM programs. The desired individual will:

• Develop and manage field marketing programs to drive opportunity generation and pipeline acceleration including, but not limited to field marketing programs, joint field marketing events, digital events/activities, sales collateral, and outbound prospecting campaigns.
• Work cross-functionally with the APJ Demand Creation marketing HUB to ensure the Twilio go-to-market strategy and messaging aligns with field marketing programs.
• Prioritise market and segment needs leveraging data and identifying what is working and/or not working in current demand creation marketing plans. Understand product strategy and roadmap as well as sales needs for ensuring relevance and need when prioritising marketing campaigns, content, and activities.
• Lead the Asia Demand Creation Marketing plan as well as provide input into regional and global roadmaps for technical systems (such as a marketing tech stack) and Web Localisation always representing APJ customer and developer needs.
• Optimise Asia demand creation activities including, but not limited to: lead nurture programs, paid media, digital and physical events, account-based marketing, partner marketing programs, and outbound prospecting campaigns.
• Identify opportunities to improve marketing effectiveness through better targeting and improved processes.
• Work closely with regional PR, regional Demand Creation HUB, regional product marketing teams to ensure we're delivering the right volume and quality of leads.
• Collaborate with the Marketing Operations team to manage our marketing automation and CRM tools.
• Work closely with internal stakeholders, content providers, and 3rd party vendors to execute and monitor marketing program performance.
• Analyse campaign, program and tactic performance of field marketing activities and establish a regular reporting & communications cadence with key stakeholders on Asia field marketing efforts.
• Serve as a marketing business partner to the sales organisation by gathering sentiments and feedback from the field to communicate back to corporate marketing.

Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table

Required

• At least 4 - 8 years experience in B2B demand generation and/or marketing field marketing in Asia
• Proven success in designing, executing and optimising demand creation programs/campaigns/tactics that drive pipeline, deal acceleration, and bookings within the Asiaese market.
• Excellent relationship, partnering, and collaboration skills, and experience working cross-functionally with a sales organization.
• Experience with account-based marketing programs.
• Have worked closely with an SDR/BDR team and understand how to support and accelerate them.
• Ability to analyze & interpret metrics around demand generation performance and adjust strategy accordingly.
• Ability to successfully implement new initiatives and projects.
• Proficient with marketing automation (Marketo) and CRM (Salesforce) tools.
• Familiarity with Twilio's is a plus.
• Ability to work collaboratively across internal and external teams in a decentralized work environment.
• Willingness to travel up to 30%.
• Native or business fluency in Mandarin (speaking and writing) is desired to work with the Mandarin speaking customers.

Location
This role will be based in remote Singapore

Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 30% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer
There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer.
We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Filigran, founded in October 2022, stands out in the cybertech ecosystem for its commitment to revolutionizing cyber threat management with a proactive approach. Its mission is to develop innovative open-source solutions designed to anticipate cyber threats, identify security gaps, and strengthen organizational security posture.

Filigran solutions are now trusted by over 6,000 public and private organizations worldwide.

We're looking for a Field Marketing Manager – APJ & ME to join our Marketing team and drive strategic growth in the region. Your mission is to generate pipeline, elevate brand visibility, and strengthen partnerships by leading impactful regional initiatives. You'll work closely with Sales, Channel, and Global Marketing to deliver programs that fuel Filigran's Asian expansion.

• Own and execute the field marketing strategy for APJ in alignment with Sales and Channel goals
• Plan, manage, and execute regional events (trade shows, conferences, webinars), including logistics, promotion, and follow-up
• Develop and maintain strong relationships with partners and associations to increase Filigran's market presence
• Localize content and messaging for specific verticals, buyer personas, and market dynamics
• Ensure consistency and alignment between field programs and global campaigns
• Measure and report on pipeline contribution, lead generation, and ROI of marketing activities
• Manage the APJ field marketing budget to optimize impact and resource allocation

• Reports to the Head of Growth Marketing
• Works closely with the Sales and Channel.
• No direct reports to start, but potential to grow into a team leadership role

• 5+ years of experience in B2B field marketing/events management
• Experience working in tech or cybersecurity industry
• Comfortable in a fully remote and async-first environment
• Strong project management and execution skills; detail-oriented and organized
• Experience with regional event planning, campaign execution, and marketing automation tools
• Excellent communicator with strong interpersonal and partner-facing skills
• Autonomous, proactive, and results-driven mindset
• Bonus: Experience working in a high-growth scale up or global marketing org

We're a fast-growing, global, and fully remote company on a mission to empower defense teams to be proactive — through open-source solutions that uncover threats and drive action.

• What we believe

We believe we do work that matters — uniting defenders into a global community to make security more open, resilient & collaborative.
- How we work

That belief fuels how we work — with focus, clarity and high standards. Always with care and respect, never with ego.
- What guides us

That focus and care is grounded in our CORE values: Cohesion, Openness, Responsibility, and Equity — the compass that guides our decisions, collaborations, and growth, even when no one's watching.

• Competitive pay + equity — everyone shares in our success
• Remote-first, flexible, and balanced — work that fits your life
• Your setup, your choice — pick the gear that works for you

We enable cybersecurity through inclusion — from code to culture.

At Filigran, we are proud to be an equal opportunity employer. We believe diversity of our people make our products and our team stronger. We welcome talent of every background, identity, and lived experience — regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or veteran status.

What matters here is what you bring — not what you look like, where you're from, or how you identify.

Apply now and help us build the future of the cybersecurity ecosystem — together.

Who We Are
At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you're part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we're acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio
Join the team as our next Field Marketing Manager in Asia

About The Job
Twilio is growing rapidly and seeking a Field Marketing Manager for our Asia GTM operation. As the Field Marketing manager for Asia you will report to Twilio's VP of Marketing APJ and be responsible for driving marketing strategy across all areas of the funnel as well as partnering closely with sales to ensure pipeline creation and revenue goals are met.

Twilio is growing rapidly and Asia represents one of our key markers within the APJ region and this role will be responsible for helping design, scale and execute our demand creation activities with Asia. You'll be working closely with the regional demand creation marketing team so you can leverage our global and regional GTM programs and campaigns to drive pipeline creation, acceleration, and closing engagements to ensure we are able to meet our pipeline and revenue goals.

The challenge
This key role will see you help lead our marketing teams entire Brand-to-Revenue GTM efforts in Asia and act as a key interlock point into our regional and global marketing teams. You'll directly impact Twilio business success by partnering closely with regional marketing and the Asia field sales leadership to ensure quality of ToFU & MoFU leads flowing from our regional programs and campaigns is being achieved and maitained. You will also oversee the creation of MoFu and BoFu pipeline acceleration programs.

As an emerging leader, you are a creative and critical thinker, an adept communicator, and have the organisational skills to manage a variety of concurrently running projects and programs that will drive the business through thought leadership, sales opportunity generation, and overall sales and marketing.

You will help design, execute, manage, and track the success of a variety of Asia field marketing brand-to-revenue campaigns and programs including, but not limited to, PR and communication programs, digital marketing strategy, event marketing strategy, outbound prospecting campaigns and partner marketing programs.

Responsibilities
Twilio seeks a Field Marketing Manager who lives the Twilio
Magic
and has a track record of achievement in building and operating brand-to-revenue GTM programs. The desired individual will:

• Develop and manage field marketing programs to drive opportunity generation and pipeline acceleration including, but not limited to field marketing programs, joint field marketing events, digital events/activities, sales collateral, and outbound prospecting campaigns.
• Work cross-functionally with the APJ Demand Creation marketing HUB to ensure the Twilio go-to-market strategy and messaging aligns with field marketing programs.
• Prioritise market and segment needs leveraging data and identifying what is working and/or not working in current demand creation marketing plans. Understand product strategy and roadmap as well as sales needs for ensuring relevance and need when prioritising marketing campaigns, content, and activities.
• Lead the Asia Demand Creation Marketing plan as well as provide input into regional and global roadmaps for technical systems (such as a marketing tech stack) and Web Localisation always representing APJ customer and developer needs.
• Optimise Asia demand creation activities including, but not limited to: lead nurture programs, paid media, digital and physical events, account-based marketing, partner marketing programs, and outbound prospecting campaigns.
• Identify opportunities to improve marketing effectiveness through better targeting and improved processes.
• Work closely with regional PR, regional Demand Creation HUB, regional product marketing teams to ensure we're delivering the right volume and quality of leads.
• Collaborate with the Marketing Operations team to manage our marketing automation and CRM tools.
• Work closely with internal stakeholders, content providers, and 3rd party vendors to execute and monitor marketing program performance.
• Analyse campaign, program and tactic performance of field marketing activities and establish a regular reporting & communications cadence with key stakeholders on Asia field marketing efforts.
• Serve as a marketing business partner to the sales organisation by gathering sentiments and feedback from the field to communicate back to corporate marketing.

Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table

Required

• At least 4 - 8 years experience in B2B demand generation and/or marketing field marketing in Asia
• Proven success in designing, executing and optimising demand creation programs/campaigns/tactics that drive pipeline, deal acceleration, and bookings within the Asiaese market.
• Excellent relationship, partnering, and collaboration skills, and experience working cross-functionally with a sales organization.
• Experience with account-based marketing programs.
• Have worked closely with an SDR/BDR team and understand how to support and accelerate them.
• Ability to analyze & interpret metrics around demand generation performance and adjust strategy accordingly.
• Ability to successfully implement new initiatives and projects.
• Proficient with marketing automation (Marketo) and CRM (Salesforce) tools.
• Familiarity with Twilio's is a plus.
• Ability to work collaboratively across internal and external teams in a decentralized work environment.
• Willingness to travel up to 30%.
• Native or business fluency in Mandarin (speaking and writing) is desired to work with the Mandarin speaking customers.

Location
This role will be based in remote Singapore

Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 30% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer
There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer.
We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Cobo is a trusted leader in digital asset custody and wallet infrastructure solutions. Founded in 2017 by blockchain pioneers, Cobo is trusted by more than 500 organizations worldwide, safeguarding billions of dollars in assets with a zero-incident security track record.
Today, Cobo provides the industry’s only unified digital asset wallet platform that integrates all 4 wallet technologies in one place – Custodial Wallets, MPC Wallets, Smart Contract Wallets, and Exchange Wallets. By combining a comprehensive suite of wallet solutions with advanced risk controls and developer tools, Cobo empowers organizations and developers to innovate and scale with ease.
We are looking for a dynamic Field Marketing Specialist to drive our brand visibility, community engagement, and lead generation across the APAC region. This is a cross-functional role that blends regional campaign execution, event marketing, and digital engagement (including social media) - making it ideal for a hands-on marketer eager to own both online and offline channels.
Job Responsibilities:
Plan and execute integrated field marketing campaigns, including virtual and in-person events, roundtables, partner activations, and sponsored conferences
Manage Cobo’s regional social media presence (LinkedIn, Twitter/X, Telegram, etc.) to grow engagement and communicate thought leadership
Create, localize, and publish content that resonates with institutional and B2B Web3 audiences
Align closely with the Sales and BD teams to support account-based marketing efforts and track lead generation results
Own end-to-end logistics for field programs - from planning to execution to post-event reporting
Track campaign performance, analyze social media metrics and ROI, and optimize strategies based on insights
Ensure brand consistency across all marketing materials and public-facing communications
Job Requirements:
Minimally 3 to 5 years of experience in B2B marketing, with exposure to both event/field execution and digital content or social media
Strong organizational and project management skills with a proactive, hands-on approach
Experience in tech, SaaS, fintech, or Web3 preferred
Strong writing and communication skills; ability to tailor content to platform and audience
Familiar with tools such as HubSpot, Salesforce, and social scheduling platforms
Create a Job Alert
Interested in building your career at Cobo? Get future opportunities sent straight to your email.
Apply for this job
*
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First Name *
Last Name *
Email *
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Resume/CV *
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
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