1,936 Director Of Marketing jobs in Singapore

• Take full ownership of digital sales performance, with responsibility for achieving monthly and annual revenue targets.
• Drive conversion rate optimization (CRO) across websites, e-commerce platforms, and marketing funnels.
• Plan and execute campaigns that directly generate sales uplift during product launches, festivals, and promotions.
• Implement sales tracking dashboards to monitor performance in real time.
• Work closely with retail operations and product teams to align promotions with sales objectives.

• Develop and execute a full-funnel digital marketing strategy covering SEO, SEM, social media, content, CRM, and e-commerce growth.
• Plan and manage omni-channel campaigns (Facebook, Instagram, TikTok, Google Ads, YouTube, programmatic, email, SMS, WhatsApp marketing).
• Build and manage a marketing calendar to align with product launches, seasonal campaigns, and retail events.
• Set and track KPIs (traffic, engagement, conversion, ROI, CAC, LTV).

• Be the company representative / brand ambassador in advertising campaigns, live streams, photo/video shoots, and promotional events.
• Host or co-host live streaming sessions on e-commerce platforms (Shopee, Lazada, TikTok Shop, etc.) and social media, in both Mandarin and English.
• Participate in photo and video shoots for campaigns, including modeling or spokesperson duties.
• Collaborate with creative agencies, photographers, videographers, and influencers to produce high-quality content.

• Oversee all e-commerce platforms (Shopee, Lazada, Amazon, Shopify, company website) to drive sales and optimize listings.
• Manage performance marketing campaigns, ensuring positive ROI across paid channels.
• Optimize product pages with strong visuals, keywords, and descriptions for maximum conversions.
• Implement retargeting and remarketing strategies to maximize repeat purchases.

• Build strong social media presence across TikTok, Instagram, Facebook, YouTube, LinkedIn, etc.
• Engage directly with followers and customers via social media and live sessions.
• Develop influencer/KOL partnerships and affiliate programs.
• Drive user-generated content (UGC) and build a loyal brand community.

• Monitor sales and marketing performance through tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, Shopify Analytics.
• Prepare detailed weekly/monthly sales reports with recommendations for improvements.
• Conduct competitor and market analysis to stay ahead of retail/digital trends.

• Build and lead the digital marketing team (performance marketers, content creators, designers, videographers).
• Train and mentor junior team members to ensure high-quality delivery.
• Manage external vendors, agencies, and freelancers effectively.

• Coordinate with product, sales, and retail operations teams for campaign alignment.
• Stay updated with the latest digital trends, live-selling techniques, and retail innovations.
• Be flexible to take on front-facing roles, including media interviews or public events.
• Ensure brand consistency across all digital and offline channels.

• At least 10 years of digital marketing experience, with proven success in retail/e-commerce.
• Strong experience in performance marketing, SEO/SEM, and social media growth.
• Fluent in both Mandarin and English (spoken & written) to conduct live streams, content creation, and communication with stakeholders.
• Comfortable being on camera (live streams, video ads, photo shoots) as the brand representative.
• Excellent knowledge of digital tools: Google Ads, Meta Ads Manager, TikTok Ads, Shopify, Mailchimp, Canva, Photoshop, Premiere Pro, etc.
• Entrepreneurial, hands-on, and able to execute from zero to scale.
• Strong leadership and communication skills, with the ability to build and inspire a marketing team.
• Willingness to work in a fast-paced, startup-like environment where flexibility and multitasking are key.

• Compulsory to work on weekends for live streams, campaigns, and retail events.
• One rest day will be provided on a weekday (not fixed, based on company's scheduling needs).
• Standard hours: 10:00 AM - 7:00 PM (flexibility required for campaigns, live sessions, or events).

• All statutory leave, medical, CPF, and other benefits in accordance with MOM employment regulations.

Position Overview

We are seeking a hands-on, dynamic, and creative Digital Marketing Director to lead our retail company's digital marketing, e-commerce, and revenue growth strategy. This role is not just strategic, but also highly operational — the successful candidate must be willing to be the face of the brand, actively participate in advertising, live streaming, photo/video shoots, and drive end-to-end execution of marketing campaigns.

The Digital Marketing Director will be directly accountable for achieving online sales targets, driving revenue through digital channels, and building long-term customer loyalty.

Key Responsibilities

Revenue & Sales Growth

• Take full ownership of digital sales performance, with responsibility for achieving monthly and annual revenue targets.
• Drive conversion rate optimization (CRO) across websites, e-commerce platforms, and marketing funnels.
• Plan and execute campaigns that directly generate sales uplift during product launches, festivals, and promotions.
• Implement sales tracking dashboards to monitor performance in real time.
• Work closely with retail operations and product teams to align promotions with sales objectives.

Digital Marketing & Strategy

• Develop and execute a full-funnel digital marketing strategy covering SEO, SEM, social media, content, CRM, and e-commerce growth.
• Plan and manage omni-channel campaigns (Facebook, Instagram, TikTok, Google Ads, YouTube, programmatic, email, SMS, WhatsApp marketing).
• Build and manage a marketing calendar to align with product launches, seasonal campaigns, and retail events.
• Set and track KPIs (traffic, engagement, conversion, ROI, CAC, LTV).

Content Creation & Brand Representation

• Be the company representative / brand ambassador in advertising campaigns, live streams, photo/video shoots, and promotional events.
• Host or co-host live streaming sessions on e-commerce platforms (Shopee, Lazada, TikTok Shop, etc.) and social media, in both Mandarin and English.
• Participate in photo and video shoots for campaigns, including modeling or spokesperson duties.
• Collaborate with creative agencies, photographers, videographers, and influencers to produce high-quality content.

E-Commerce & Performance Marketing

• Oversee all e-commerce platforms (Shopee, Lazada, Amazon, Shopify, company website) to drive sales and optimize listings.
• Manage performance marketing campaigns, ensuring positive ROI across paid channels.
• Optimize product pages with strong visuals, keywords, and descriptions for maximum conversions.
• Implement retargeting and remarketing strategies to maximize repeat purchases.

Social Media & Community Building

• Build strong social media presence across TikTok, Instagram, Facebook, YouTube, LinkedIn, etc.
• Engage directly with followers and customers via social media and live sessions.
• Develop influencer/KOL partnerships and affiliate programs.
• Drive user-generated content (UGC) and build a loyal brand community.

Analytics & Reporting

• Monitor sales and marketing performance through tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, Shopify Analytics.
• Prepare detailed weekly/monthly sales reports with recommendations for improvements.
• Conduct competitor and market analysis to stay ahead of retail/digital trends.

Team Building & Management

• Build and lead the digital marketing team (performance marketers, content creators, designers, videographers).
• Train and mentor junior team members to ensure high-quality delivery.
• Manage external vendors, agencies, and freelancers effectively.

Other Responsibilities

• Coordinate with product, sales, and retail operations teams for campaign alignment.
• Stay updated with the latest digital trends, live-selling techniques, and retail innovations.
• Be flexible to take on front-facing roles, including media interviews or public events.
• Ensure brand consistency across all digital and offline channels.

Qualifications & Requirements

• At least 10 years of digital marketing experience, with proven success in retail/e-commerce.
• Strong experience in performance marketing, SEO/SEM, and social media growth.
• Fluent in both Mandarin and English (spoken & written) to conduct live streams, content creation, and communication with stakeholders.
• Comfortable being on camera (live streams, video ads, photo shoots) as the brand representative.
• Excellent knowledge of digital tools: Google Ads, Meta Ads Manager, TikTok Ads, Shopify, Mailchimp, Canva, Photoshop, Premiere Pro, etc.
• Entrepreneurial, hands-on, and able to execute from zero to scale.
• Strong leadership and communication skills, with the ability to build and inspire a marketing team.
• Willingness to work in a fast-paced, startup-like environment where flexibility and multitasking are key.

Working Hours: 6-day work week (including weekends).

• Compulsory to work on weekends for live streams, campaigns, and retail events.
• One rest day will be provided on a weekday (not fixed, based on company's scheduling needs).
• Standard hours: 10:00 AM – 7:00 PM (flexibility required for campaigns, live sessions, or events).

Employee Benefits:

• All statutory leave, medical, CPF, and other benefits in accordance with MOM employment regulations.

Overview

We are seeking a highly driven Associate Director, Digital Marketing to lead the implementation of performance marketing initiatives, optimise channel mix, and build frameworks that drive measurable business growth and brand equity impact. This role requires deep expertise in digital measurement, attribution, martech enablement, and integrated media planning, combined with the ability to connect brand health outcomes to performance effectiveness. The position will serve as the voice of digital marketing, collaborating with business, digital sales, and cross-functional teams to deliver best-in-class go-to-market (GTM) strategies while ensuring marketing is accountable for both commercial impact and long-term brand equity growth for Standard Chartered Bank Wealth & Retail Banking (WRB) Singapore.

• Martech on Data Driven Marketing Approach — Oversee and ensure accuracy of floodlight tagging setup, DCM (Campaign Manager 360) configuration, and path-to-conversion reporting.
• Understand ad tagging requirements and campaign tracking from a customer journey perspective.
• Partner with Martech/Adtech (e.g., Adobe Audience Manager, CDP, GA4, AppsFlyer, pixel-based segmentation) to enable audience-first strategies.
• Define and optimise prospecting criteria, custom audiences, and hygiene funnel strategies to balance performance efficiency and brand building.

• Performance Marketing & Optimisation — Lead implementation of performance marketing strategies across paid, owned, and earned channels to optimise CAC, ROAS, CPA, CPC, and funnel conversion.
• Manage and optimise channel mix allocation across Prime, Engage, and Convert funnels to maximise efficiency and impact.
• Drive attribution frameworks (multi-touch, data-driven, view-through, incrementality) to connect marketing outcomes with business impact.

• Digital Media Planning & Effectiveness — Support integrated marketing teams in developing effective media plans that align with business priorities and customer journeys.
• Partner with insights and research teams to embed brand health measurement frameworks (equity growth, consideration uplift, awareness, affinity, NPS) into campaign reporting.
• Link brand equity performance to long-term growth metrics and ensure brand-building initiatives complement short-term performance delivery.

• Stakeholder Collaboration & GTM Initiatives — Act as the digital marketing lead in cross-functional GTM initiatives, cycle planning, and campaign execution.
• Collaborate with digital sales & business teams to align marketing activities with sales and brand priorities.
• Build management updates and use cases that showcase both campaign effectiveness and brand equity contribution.

• Ensure adherence to the Risk Management framework, group code of conduct and applicable policies, procedures, and guidelines.
• Identify and mitigate reputational and operational risks by ensuring compliance with CABM Global standards, country regulation and audit requirement.

• Operational & Governance Support — Manage daily operations including ePRO issuance, reporting facilitation, and vendor/agency coordination / quarterly service review meeting.
• Ensure compliance with internal processes, governance frameworks, and campaign execution standards.
• Maintain clear documentation and version control of all deliverables and approval.

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate, and resolve risk, conduct and compliance matters.

• Country WRB Digital Sales & Mar-tech Leads
• Country WRB Marketing Leads
• Country WRB Product Leads
• Country WRB Procurement, Finance, Legal, Risks & Compliance
• Digital (Mar-tech/Ad-tech Owners)
• Digital (Web & Platform Owners)
• Global WRB Marketing
• Global CABM

• Embed Here for good and Group’s brand and values in Singapore WRB Marketing. Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.

• Bachelor's degree in marketing, business administration, or a related field. Master’s degree or MBA is strongly preferred
• 5 plus years experience in digital marketing in financial services space
• Hands on experience launching marketing campaigns across multiple markets & MARTECH tools such as adobe tech stack, analytics tools & CDPS/DMP
• Hands on experience with marketing technology platforms & tools such as adobe tech stack, analytics tools & CDPS/DMPS & Media Operation set ups
• Experience in performance marketing.
• Experience in SEO & SEM is preferred.
• Experience in MarTech tools - Customer Data Platform (CDP).

• CM360
• Floodlight
• CDP
• Adobe Analytics
• Google Analytics

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us. Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together We

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website

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Mid-Senior level

Full-time

Marketing and Sales

Banking

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Job ID: 40028

Location: Singapore, SG

Area of interest: Private Banking & Wealth Management

Job type: Regular Employee

Work style: Hybrid Working

Opening date: 19 Sept 2025

JOB SUMMARY

We are seeking a highly driven Associate Director, Digital Marketing to lead the implementation of performance marketing initiatives, optimise channel mix, and build frameworks that drive measurable business growth and brand equity impact. This role requires deep expertise in digital measurement, attribution, martech enablement, and integrated media planning, combined with the ability to connect brand health outcomes to performance effectiveness.

The position will serve as the voice of digital marketing, collaborating with business, digital sales, and cross-functional teams to deliver best-in-class go-to-market (GTM) strategies while ensuring marketing is accountable for both commercial impact and long-term brand equity growth for Standard Chartered Bank Wealth & Retail Banking (WRB) Singapore.

RESPONSIBILITIES

Strategy

Martech on Data Driven Marketing Approach

• Oversee and ensure accuracy of floodlight tagging setup, DCM (Campaign Manager 360) configuration, and path-to-conversion reporting.
• Understand ad tagging requirements and campaign tracking from a customer journey perspective.
• Partner with Martech/Adtech (e.g., Adobe Audience Manager, CDP, GA4, AppsFlyer, pixel-based segmentation) to enable audience-first strategies.
• Define and optimise prospecting criteria, custom audiences, and hygiene funnel strategies to balance performance efficiency and brand building.

Business

Performance Marketing & Optimisation

• Lead implementation of performance marketing strategies across paid, owned, and earned channels to optimise CAC, ROAS, CPA, CPC, and funnel conversion.
• Manage and optimise channel mix allocation across Prime, Engage, and Convert funnels to maximise efficiency and impact.
• Drive attribution frameworks (multi-touch, data-driven, view-through, incrementality) to connect marketing outcomes with business impact.

Processes

Digital Media Planning & Effectiveness

• Support integrated marketing teams in developing effective media plans that align with business priorities and customer journeys.
• Partner with insights and research teams to embed brand health measurement frameworks (equity growth, consideration uplift, awareness, affinity, NPS) into campaign reporting.
• Link brand equity performance to long-term growth metrics and ensure brand-building initiatives complement short-term performance delivery.

People & Talent

Stakeholder Collaboration & GTM Initiatives

• Act as the digital marketing lead in cross-functional GTM initiatives, cycle planning, and campaign execution.
• Collaborate with digital sales & business teams to align marketing activities with sales and brand priorities.
• Build management updates and use cases that showcase both campaign effectiveness and brand equity contribution.

Risk Management

• Ensure adherence to the Risk Management framework, group code of conduct and applicable policies, procedures, and guidelines.
• Identify and mitigate reputational and operational risks by ensuring compliance with CABM Global standards, country regulation and audit requirement.

Governance

Operational & Governance Support

• Manage daily operations including ePRO issuance, reporting facilitation, and vendor/agency coordination / quarterly service review meeting.
• Ensure compliance with internal processes, governance frameworks, and campaign execution standards.
• Maintain clear documentation and version control of all deliverables and approval.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group's Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate, and resolve risk, conduct and compliance matters.

Key Stakeholders

• Country WRB Digital Sales & Mar-tech Leads
• Country WRB Marketing Leads
• Country WRB Product Leads
• Country WRB Procurement, Finance, Legal, Risks & Compliance
• Digital (Mar-tech/Ad-tech Owners)
• Digital (Web & Platform Owners)
• Global WRB Marketing
• Global CABM

Other Responsibilities

• Embed Here for good and Group's brand and values in Singapore WRB Marketing. Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website

• Bachelor's degree in marketing, business administration, or a related field. Master's degree or MBA is strongly preferred
• 5 plus years experience in digital marketing in financial services space
• Hands on experience launching marketing campaigns across multiple markets & MARTECH tools such as adobe tech stack, analytics tools & CDPS/DMP
• Hands on experience with marketing technology platforms & tools such as adobe tech stack, analytics tools & CDPS/DMPS & Media Operation set ups
• Experience in performance marketing.
• Experience in SEO & SEM is preferred.
• Experience in MarTech tools - Customer Data Platform (CDP).

• CM360
• Floodlight.
• CDP.
• Adobe Analytics.
• Google Analytics

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

JOB SUMMARY

We are seeking a highly driven Associate Director, Digital Marketing to lead the implementation of performance marketing initiatives, optimise channel mix, and build frameworks that drive measurable business growth and brand equity impact. This role requires deep expertise in digital measurement, attribution, martech enablement, and integrated media planning, combined with the ability to connect brand health outcomes to performance effectiveness.

The position will serve as the voice of digital marketing, collaborating with business, digital sales, and cross-functional teams to deliver best-in-class go-to-market (GTM) strategies while ensuring marketing is accountable for both commercial impact and long-term brand equity growth for Standard Chartered Bank Wealth & Retail Banking (WRB) Singapore.

RESPONSIBILITIES

Strategy

Martech on Data Driven Marketing Approach

• Oversee and ensure accuracy of floodlight tagging setup, DCM (Campaign Manager 360) configuration, and path-to-conversion reporting.

• Understand ad tagging requirements and campaign tracking from a customer journey perspective.

• Partner with Martech/Adtech (e.g., Adobe Audience Manager, CDP, GA4, AppsFlyer, pixel-based segmentation) to enable audience-first strategies.

• Define and optimise prospecting criteria, custom audiences, and hygiene funnel strategies to balance performance efficiency and brand building.

Business

Performance Marketing & Optimisation

• Lead implementation of performance marketing strategies across paid, owned, and earned channels to optimise CAC, ROAS, CPA, CPC, and funnel conversion.

• Manage and optimise channel mix allocation across Prime, Engage, and Convert funnels to maximise efficiency and impact.

• Drive attribution frameworks (multi-touch, data-driven, view-through, incrementality) to connect marketing outcomes with business impact.

Processes

Digital Media Planning & Effectiveness

• Support integrated marketing teams in developing effective media plans that align with business priorities and customer journeys.

• Partner with insights and research teams to embed brand health measurement frameworks (equity growth, consideration uplift, awareness, affinity, NPS) into campaign reporting.

• Link brand equity performance to long-term growth metrics and ensure brand-building initiatives complement short-term performance delivery.

People & Talent

Stakeholder Collaboration & GTM Initiatives

• Act as the digital marketing lead in cross-functional GTM initiatives, cycle planning, and campaign execution.

• Collaborate with digital sales & business teams to align marketing activities with sales and brand priorities.

• Build management updates and use cases that showcase both campaign effectiveness and brand equity contribution.

Risk Management

• Ensure adherence to the Risk Management framework, group code of conduct and applicable policies, procedures, and guidelines.

• Identify and mitigate reputational and operational risks by ensuring compliance with CABM Global standards, country regulation and audit requirement.

Governance

Operational & Governance Support

• Manage daily operations including ePRO issuance, reporting facilitation, and vendor/agency coordination / quarterly service review meeting.

• Ensure compliance with internal processes, governance frameworks, and campaign execution standards.

• Maintain clear documentation and version control of all deliverables and approval.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group's Values and Code of Conduct.

• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

• Effectively and collaboratively identify, escalate, mitigate, and resolve risk, conduct and compliance matters.

Key Stakeholders

• Country WRB Digital Sales & Mar-tech Leads

• Country WRB Marketing Leads

• Country WRB Product Leads

• Country WRB Procurement, Finance, Legal, Risks & Compliance

• Digital (Mar-tech/Ad-tech Owners)

• Digital (Web & Platform Owners)

• Global WRB Marketing

• Global CABM

Other Responsibilities

• Embed Here for good and Group's brand and values in Singapore WRB Marketing. Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.

Our Ideal Candidate

• Bachelor's degree in marketing, business administration, or a related field. Master's degree or MBA is strongly preferred
• 5 plus years experience in digital marketing in financial services space
• Hands on experience launching marketing campaigns across multiple markets & MARTECH tools such as adobe tech stack, analytics tools & CDPS/DMP
• Hands on experience with marketing technology platforms & tools such as adobe tech stack, analytics tools & CDPS/DMPS & Media Operation set ups
• Experience in performance marketing.
• Experience in SEO & SEM is preferred.
• Experience in MarTech tools - Customer Data Platform (CDP).

Role Specific Technical Competencies

• CM360
• Floodlight.
• CDP.
• Adobe Analytics.
• Google Analytics

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website

Overview
We are seeking a highly driven Associate Director, Digital Marketing to lead the implementation of performance marketing initiatives, optimise channel mix, and build frameworks that drive measurable business growth and brand equity impact. This role requires deep expertise in digital measurement, attribution, martech enablement, and integrated media planning, combined with the ability to connect brand health outcomes to performance effectiveness. The position will serve as the voice of digital marketing, collaborating with business, digital sales, and cross-functional teams to deliver best-in-class go-to-market (GTM) strategies while ensuring marketing is accountable for both commercial impact and long-term brand equity growth for Standard Chartered Bank Wealth & Retail Banking (WRB) Singapore.
Responsibilities
Strategy
Martech on Data Driven Marketing Approach — Oversee and ensure accuracy of floodlight tagging setup, DCM (Campaign Manager 360) configuration, and path-to-conversion reporting.
Understand ad tagging requirements and campaign tracking from a customer journey perspective.
Partner with Martech/Adtech (e.g., Adobe Audience Manager, CDP, GA4, AppsFlyer, pixel-based segmentation) to enable audience-first strategies.
Define and optimise prospecting criteria, custom audiences, and hygiene funnel strategies to balance performance efficiency and brand building.
Business
Performance Marketing & Optimisation — Lead implementation of performance marketing strategies across paid, owned, and earned channels to optimise CAC, ROAS, CPA, CPC, and funnel conversion.
Manage and optimise channel mix allocation across Prime, Engage, and Convert funnels to maximise efficiency and impact.
Drive attribution frameworks (multi-touch, data-driven, view-through, incrementality) to connect marketing outcomes with business impact.
Processes
Digital Media Planning & Effectiveness — Support integrated marketing teams in developing effective media plans that align with business priorities and customer journeys.
Partner with insights and research teams to embed brand health measurement frameworks (equity growth, consideration uplift, awareness, affinity, NPS) into campaign reporting.
Link brand equity performance to long-term growth metrics and ensure brand-building initiatives complement short-term performance delivery.
People & Talent
Stakeholder Collaboration & GTM Initiatives — Act as the digital marketing lead in cross-functional GTM initiatives, cycle planning, and campaign execution.
Collaborate with digital sales & business teams to align marketing activities with sales and brand priorities.
Build management updates and use cases that showcase both campaign effectiveness and brand equity contribution.
Risk Management
Ensure adherence to the Risk Management framework, group code of conduct and applicable policies, procedures, and guidelines.
Identify and mitigate reputational and operational risks by ensuring compliance with CABM Global standards, country regulation and audit requirement.
Governance
Operational & Governance Support — Manage daily operations including ePRO issuance, reporting facilitation, and vendor/agency coordination / quarterly service review meeting.
Ensure compliance with internal processes, governance frameworks, and campaign execution standards.
Maintain clear documentation and version control of all deliverables and approval.
Regulatory & Business Conduct
Display exemplary conduct and live by the Group’s Values and Code of Conduct.
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Effectively and collaboratively identify, escalate, mitigate, and resolve risk, conduct and compliance matters.
Key Stakeholders
Country WRB Digital Sales & Mar-tech Leads
Country WRB Marketing Leads
Country WRB Product Leads
Country WRB Procurement, Finance, Legal, Risks & Compliance
Digital (Mar-tech/Ad-tech Owners)
Digital (Web & Platform Owners)
Global WRB Marketing
Global CABM
Other Responsibilities
Embed Here for good and Group’s brand and values in Singapore WRB Marketing. Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.
Qualifications
Bachelor's degree in marketing, business administration, or a related field. Master’s degree or MBA is strongly preferred
5 plus years experience in digital marketing in financial services space
Hands on experience launching marketing campaigns across multiple markets & MARTECH tools such as adobe tech stack, analytics tools & CDPS/DMP
Hands on experience with marketing technology platforms & tools such as adobe tech stack, analytics tools & CDPS/DMPS & Media Operation set ups
Experience in performance marketing.
Experience in SEO & SEM is preferred.
Experience in MarTech tools - Customer Data Platform (CDP).
Role Specific Technical Competencies
CM360
Floodlight
CDP
Adobe Analytics
Google Analytics
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us. Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together We
Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What We Offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
Flexible working options based around home and office locations, with flexible working patterns.
Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment Assessments
Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website
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Seniority
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Banking
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JOB SUMMARY

We are seeking a highly driven Associate Director, Digital Marketing to lead the implementation of performance marketing initiatives, optimise channel mix, and build frameworks that drive measurable business growth and brand equity impact. This role requires deep expertise in digital measurement, attribution, martech enablement, and integrated media planning, combined with the ability to connect brand health outcomes to performance effectiveness.

The position will serve as the voice of digital marketing, collaborating with business, digital sales, and cross-functional teams to deliver best-in-class go-to-market (GTM) strategies while ensuring marketing is accountable for both commercial impact and long-term brand equity growth for Standard Chartered Bank Wealth & Retail Banking (WRB) Singapore.

RESPONSIBILITIES

Strategy
Martech on Data Driven Marketing Approach
• Oversee and ensure accuracy of floodlight tagging setup, DCM (Campaign Manager 360) configuration, and path-to-conversion reporting.
• Understand ad tagging requirements and campaign tracking from a customer journey perspective.
• Partner with Martech/Adtech (e.g., Adobe Audience Manager, CDP, GA4, AppsFlyer, pixel-based segmentation) to enable audience-first strategies.
• Define and optimise prospecting criteria, custom audiences, and hygiene funnel strategies to balance performance efficiency and brand building.

Business
Performance Marketing & Optimisation
• Lead implementation of performance marketing strategies across paid, owned, and earned channels to optimise CAC, ROAS, CPA, CPC, and funnel conversion.
• Manage and optimise channel mix allocation across Prime, Engage, and Convert funnels to maximise efficiency and impact.
• Drive attribution frameworks (multi-touch, data-driven, view-through, incrementality) to connect marketing outcomes with business impact.

Processes
Digital Media Planning & Effectiveness
• Support integrated marketing teams in developing effective media plans that align with business priorities and customer journeys.
• Partner with insights and research teams to embed brand health measurement frameworks (equity growth, consideration uplift, awareness, affinity, NPS) into campaign reporting.
• Link brand equity performance to long-term growth metrics and ensure brand-building initiatives complement short-term performance delivery.

People & Talent
Stakeholder Collaboration & GTM Initiatives
• Act as the digital marketing lead in cross-functional GTM initiatives, cycle planning, and campaign execution.
• Collaborate with digital sales & business teams to align marketing activities with sales and brand priorities.
• Build management updates and use cases that showcase both campaign effectiveness and brand equity contribution.

Risk Management
• Ensure adherence to the Risk Management framework, group code of conduct and applicable policies, procedures, and guidelines.
• Identify and mitigate reputational and operational risks by ensuring compliance with CABM Global standards, country regulation and audit requirement.

Governance
Operational & Governance Support
• Manage daily operations including ePRO issuance, reporting facilitation, and vendor/agency coordination / quarterly service review meeting.
• Ensure compliance with internal processes, governance frameworks, and campaign execution standards.
• Maintain clear documentation and version control of all deliverables and approval.

Regulatory & Business Conduct
• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate, and resolve risk, conduct and compliance matters.

Key Stakeholders
• Country WRB Digital Sales & Mar-tech Leads
• Country WRB Marketing Leads
• Country WRB Product Leads
• Country WRB Procurement, Finance, Legal, Risks & Compliance
• Digital (Mar-tech/Ad-tech Owners)
• Digital (Web & Platform Owners)
• Global WRB Marketing
• Global CABM

Other Responsibilities

• Embed Here for good and Group’s brand and values in Singapore WRB Marketing. Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.

Our Ideal Candidate

• Bachelor's degree in marketing, business administration, or a related field. Master’s degree or MBA is strongly preferred
• 5 plus years experience in digital marketing in financial services space
• Hands on experience launching marketing campaigns across multiple markets & MARTECH tools such as adobe tech stack, analytics tools & CDPS/DMP
• Hands on experience with marketing technology platforms & tools such as adobe tech stack, analytics tools & CDPS/DMPS & Media Operation set ups
• Experience in performance marketing.
• Experience in SEO & SEM is preferred.
• Experience in MarTech tools - Customer Data Platform (CDP).

Role Specific Technical Competencies

• CM360
• Floodlight.
• CDP.
• Adobe Analytics.
• Google Analytics

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website