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Content Strategy Manager

Superminted is seeking a social-first Content Strategy Manager who combines creative vision, strategic thinking, and strong leadership skills. This role requires someone who can develop and execute impactful content strategies across platforms, lead a team of strategists, and collaborate closely with clients and internal teams to deliver cohesive storytelling that drives measurable results.

What You'll Do

• Develop and manage multi-channel content strategies aligned with client goals and business objectives, ensuring a consistent and impactful brand voice.
• Oversee the planning and execution of social media initiatives and content campaigns, leveraging trends, analytics, and paid media to maximize engagement and ROI.
• Serve as the main point of contact for clients, advising on emerging trends, addressing needs proactively, and providing regular updates on performance and strategic goals.
• Lead a team of content strategists and social media planners, setting objectives, mentoring, and fostering collaboration with content creation teams.
• Manage accounts and projects from conception to delivery, overseeing timelines, budgets, and resources for smooth operations and high-quality output.
• Analyze performance data to refine strategies, identify opportunities, and ensure campaigns exceed expectations.
• Stay ahead of social media trends, platforms, and best practices to keep client content fresh, relevant, and innovative.

What You'll Bring

• 4–5 years of experience in content strategy, social media management, or related roles, including client and account management.
• Degree in Communications, Digital Marketing, Business Management, or a relevant specialty.
• Strong track record in managing multi-channel campaigns, including paid media.
• Proven expertise across platforms such as Meta, LinkedIn, TikTok, XHS, and Lemon8.
• Advanced skills in social media analytics and reporting (Meta Business Suite, Google Analytics, etc.).
• Excellent writing and storytelling abilities, with a keen eye for design.
• Familiarity with tools such as Notion, Canva, Adobe Photoshop, and Illustrator (a plus).
• Strong leadership and mentoring skills.
• Exceptional organizational and project management abilities.
• A strategic mindset with a flair for data-driven decision-making.

What We Need

• A strategic thinker who thrives on blending creativity with analytics.
• A confident leader who can inspire and empower a high-performing team.
• A collaborative partner who builds trust with clients and internal teams.
• An adaptable problem-solver who ensures seamless project delivery.
• Someone eager to drive innovation in content strategy and social-first storytelling.

Why Join Superminted

This role places you at the intersection of creativity and strategy. You'll have the opportunity to lead impactful campaigns, shape brand narratives, and empower a team to deliver results-driven content. At Superminted, you'll partner with diverse clients, stay at the forefront of social trends, and grow into a leadership role that influences the future of content strategy.

Job Type: Full-time

Pay: From $4,500.00 per month

Benefits:

• Dental insurance
• Health insurance
• Work from home

Education:

• Bachelor's or equivalent (Required)

Experience:

• Team management: 1 year (Required)
• Social Media Management: 4 years (Required)
• Paid Social Media: 1 year (Preferred)
• Influencer Marketing: 1 year (Preferred)

Work Location: Hybrid remote in Singapore

What You'll Do

• Develop and manage multi-channel content strategies aligned with client goals and business objectives, ensuring a consistent and impactful brand voice.
• Oversee the planning and execution of social media initiatives and content campaigns, leveraging trends, analytics, and paid media to maximize engagement and ROI.
• Serve as the main point of contact for clients, advising on emerging trends, addressing needs proactively, and providing regular updates on performance and strategic goals, alongside content planners
• Lead a team of content planners and specialists, setting objectives, mentoring, and fostering collaboration with content creation teams.
• Manage accounts and projects from conception to delivery, overseeing timelines, budgets, and resources for smooth operations and high-quality output.
• Analyze performance data to refine strategies, identify opportunities, and ensure campaigns exceed expectations.
• Stay ahead of social media trends, platforms, and best practices to keep client content fresh, relevant, and innovative.

What You'll Bring

• 4–5 years of experience in content strategy, social media management, or related roles, including client and account management.
• Degree in Communications, Digital Marketing, Business Management, or a relevant specialty.
• Strong track record in managing multi-channel campaigns, including paid media.
• Proven expertise across platforms such as Meta, LinkedIn, TikTok, XHS, and Lemon8.
• Advanced skills in social media analytics and reporting (Meta Business Suite, Google Analytics, etc.).
• Excellent writing and storytelling abilities, with a keen eye for design.

Our Client

Our client is a dynamic and innovative agency specializing in crafting impactful brand stories and driving engagement through compelling content. With a keen focus on strategy, creativity, and real-time trends, we help our clients amplify their voices across social platforms. Our team thrives on turning ideas into buzzworthy campaigns, ensuring every story resonates and captivates the right audience.

Role Description:

Our client is looking for a dynamic social-first Content Strategy Manager to lead the charge in crafting and executing impactful content strategies across platforms. This role requires a blend of creative vision, strategic thinking, and hands-on project management to ensure that client goals are met with precision and flair. You'll collaborate closely with clients and internal teams, oversee a talented group of content planners and strategists, and drive cohesive storytelling that delivers measurable results.

Responsibilities:

Content Strategy Development

• Develop and manage multi-channel content strategies that align with client goals and broader business objectives, ensuring a consistent and impactful brand voice.

Social Media and Content Campaigns

• Oversee the planning and execution of social media initiatives and content campaigns, leveraging trends, analytics, and paid media to maximize engagement and ROI.

Client and Account Management

• Serve as the main point of contact for clients, maintaining strong relationships, addressing needs proactively, advising clients on emerging trends, and providing regular updates on content performance and strategic goals.

Team Leadership and Collaboration

• Lead a team of content strategists and social media planners, setting clear objectives, building team culture, empowering a high-performing team, and fostering collaboration with content creation teams.

Project Management

• Oversee the execution of accounts and projects from conception to delivery, managing timelines, budgets, and resources to ensure smooth operations and high-quality output.

Performance Monitoring and Optimisation

• Analyze content performance using data-driven insights to refine strategies, identify opportunities, and ensure campaigns exceed client expectations.

Trend Spotting and Innovation

• Stay ahead of social media trends, tools, and best practices to keep client content fresh, relevant, and cutting-edge.

Requirements and Skills:

• Degree in Communications, Digital Marketing or Business Management with a relevant specialty
• 4-5 years in content strategy, social media management, or a related field, with experience in client and account management
• A proven track record and strong understanding of all social media platforms
• Masterful writing and storytelling abilities with a keen eye for design
• Proven track record of managing multi-channel campaigns and paid ads
• Proficiency in platforms such as Meta, LinkedIn, TikTok, XHS, and Lemon8
• High-level expertise in analytics reporting of all social media platforms like Meta Business Suite and Google Analytics
• Knowledge of tools like Notion, Canva, Adobe Photoshop, and Illustrator is a plus
• Strong leadership and mentoring skills
• Exceptional organizational and project management abilities
• Strategic mindset with an aptitude for analytics and data-driven decisions

The role of Content Strategy Specialist is to plan and create high-quality, conversion-focused SEO blog content for the Greater China locale.

This involves utilizing AI tools to enhance efficiency and scale without compromising content standards or conversion potential.

The ideal candidate will have a strong understanding of SEO and experience with AI tool implementation, as well as excellent written and spoken English language skills.

Fluency in Simplified Chinese and/or Cantonese is also required.

Key responsibilities include:

• Planning and optimization of SEO blog content
• Development of long-term strategically aligned plans for the locale
• Supporting regional leads in strategy and opportunities for the wider region
• Owning and sharing meaningful insights about content performance
• Staying up-to-date with industry news and evolving AI landscape

The successful candidate will be able to independently come up with KPIs and success metrics for growth projects, including AI implementation impact.

Excellent written and spoken English language skills are essential. Fluency in Simplified Chinese and/or Cantonese is also required.

The ideal candidate will have a strong understanding of SEO and experience with AI tool implementation.

Knowledge of industry trends and the ability to stay up-to-date with evolving technologies is important.

Our Creative Guide & Narrative Authority
As a Manager in the Strategy team, you will serve as a creative guide and bold innovator for integrated campaigns, with a focus on storytelling on social media. You will lead strategy development, share insights with the wider team, and ensure the intellectual core of our client’s stories is inspiring, culturally relevant, and ready for execution.
Key Responsibilities
Turning Culture Fluency into Action
Take Creative Ownership of Briefs: Own the transformation of client asks into inspirational and strategically sound creative briefs. You define the story, tone, and direction that guides the Creation teams.
Cultural Fluency: Act as a cultural analyst for the team. You’ll anticipate market shifts and cultural trends, using these insights to build innovative, commercially potent narratives for clients.
Strategy Development: Independently develop and present high-level strategy decks and detailed creative briefs across clients, owning the strategic core of these projects.
Quality Control: Uphold the strategic integrity of all work. You’ll oversee analysis and reporting, ensuring final deliverables are consistent with the brand story and maximise impact.
Team & Project Momentum
Leadership & Mentorship: Guide and inspire a team of Associates and Senior Associates. You’ll provide direct, constructive feedback and cultivate a culture of curiosity and creative excellence within your strategy unit.
Project Stewardship: Drive workstreams and lead the narrative elements of key projects. Ensure a smooth flow of strategic input to the Consulting and Creation teams.
Pitch & Growth Contributor: Play a key role in developing pitch narratives for new business. Contribute directly to business development by identifying white spaces and developing initial strategies to secure new client partnerships.
Insights & Acumen
Performance Interpretation: Interpret key campaign performance data to translate results into actionable creative insights and strategic recommendations.
Industry Acumen: Develop a deep understanding of the client’s competitive landscape and industry trajectory, positioning yourself as an invaluable strategic partner.
Core Synergies
You are the intellectual core for your project portfolio. Your storytelling vision is the blueprint that the Consulting team uses for client success, and the Creation team transforms it into a visual reality.
Your leadership empowers the entire team to Draw the Owl by providing the clarity and innovative direction needed for every major challenge.
Skills & Competencies
Our ideal candidate is a strategic thinker with at least three years of agency-side experience in a Strategy development role, ready to step into a leadership role and prepared to own the narrative for major client portfolios.
Creative Strategy: Exceptional ability to think strategically, connect the dots, stay on the pulse of the latest trends and translate complex ideas into a clear and compelling story and actionable creative briefs.
Leadership & Mentorship: Proven ability or desire to lead, motivate effectively, and mentor team members, cultivating a positive culture of curiosity and excellence.
Communication & Presentation: Exceptional verbal and written communication skills, essential for presenting compelling strategies to internal and external stakeholders.
Analytical Interpretation: Strong ability to interpret campaign data and use it to drive creative and strategic recommendations.
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Job Description:

• Capture high-quality images of jewellery products, including 360-degree photography, ensuring visual consistency and adherence to brand standards.
• Oversee and maintain photography equipment and materials, with hands-on expertise in lighting setup and style coordination.
• Create and manage visual content for use across marketing materials, campaigns, and e-commerce platforms.
• Operate 360° photography equipment to produce interactive, immersive product visuals.
• Perform detailed photo editing using Photoshop and other digital imaging tools.
• Organize and manage digital assets, ensuring timely uploads to cloud-based storage systems.
• Work closely with marketing, design, and product teams to develop and execute creative photography concepts that highlight the beauty and features of jewellery items.
• Conduct routine maintenance of photography equipment, troubleshoot issues, and ensure all tools are in optimal working condition.
• Keep up to date with the latest trends and innovations in jewellery photography and digital content creation.

Requirements:

• Diploma in Marketing or related field
• Experience as a Photographer & digital photographic imaging role
• Experience using with Adobe Photoshop, Lightroom, and Adobe Creative Suite
• Experience using with PhotoShop, AI & other Adobe software, Capture One Pro, Mac OS X

Interested applicants for the above advertised position(s), please kindly email an updated copy of your resume to: ;

EA License No.: 13C6305

Registration No.: R CHOE KIN MUN

For candidate who applied for the advertised position is deemed to have consented to us that we may collect, use or disclose your personal information for purpose in connection with the services provided by us.

COMPANY DESCRIPTION

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

DESIGNATION : Audience & Content Strategy Manager, Commerce

RESPONSIBILITIES

We are seeking a dynamic Audience and Content Strategy Manager to lead the development and execution of commerce-driven content integrations across Mediacorp programming. This role sits at the intersection of content, commerce, and innovation, focusing on creating shoppable moments within entertainment experiences. You will work closely with production teams, commercial teams, and commerce platforms to seamlessly weave product placements with interactive shopping experiences, driving audience engagement and revenue growth.

Responsibilities:

• Content & Commerce Strategy:Develop and execute a content commerce strategy that enhances TV, Radio, Digital programming with shoppable integrations, making it easy for viewers to discover and purchase featured products
• Commissioning & Development:Identify and commission original commerce-driven content and shopping opportunities within entertainment formats across Mediacorp platforms. Work closely with a variety of production / creative expertise to develop the formats
• Stakeholder Collaboration:Work closely with Programming, Content, Commercial teams, brands and e-commerce platforms to craft engaging, native shopping experiences that enhance storytelling without disrupting viewer engagement
• Technology & Innovation:Partner with technology providers to implement shoppable video tools, QR codes, social commerce, and live shopping experiences
• Performance & Optimization:Monitor, analyze, and optimize shoppable content performance using audience engagement data, conversion rates, and sales metrics to refine strategies
• Rights & Compliance:Navigate licensing agreements, advertising regulations, and brand partnership guidelines to ensure all integrations align with legal and ethical standards

QUALIFICATIONS

• Experience in content commissioning, branded content, or commerce-driven storytelling, ideally within TV, digital media, or streaming platforms
• Strong understanding of e-commerce trends, retail partnerships, and interactive shopping experiences in media
• Proven track record of successfully managing brand integrations, sponsorship deals, or product placement partnerships
• Ability to work with cross-functional teams (creative, production, commercial, marketing, and tech teams)
• Familiarity with shoppable video, live commerce, and interactive content innovations
• Strong negotiation, budgeting and project management skills

Job Description:

• Capture high-quality images of jewellery products, including 360-degree photography, ensuring visual consistency and adherence to brand standards.
• Oversee and maintain photography equipment and materials, with hands-on expertise in lighting setup and style coordination.
• Create and manage visual content for use across marketing materials, campaigns, and e-commerce platforms.
• Operate 360° photography equipment to produce interactive, immersive product visuals.
• Perform detailed photo editing using Photoshop and other digital imaging tools.
• Organize and manage digital assets, ensuring timely uploads to cloud-based storage systems.
• Work closely with marketing, design, and product teams to develop and execute creative photography concepts that highlight the beauty and features of jewellery items.
• Conduct routine maintenance of photography equipment, troubleshoot issues, and ensure all tools are in optimal working condition.
• Keep up to date with the latest trends and innovations in jewellery photography and digital content creation.

Requirements:

• Diploma in Marketing or related field
• Experience as a Photographer & digital photographic imaging role
• Experience using with Adobe Photoshop, Lightroom, and Adobe Creative Suite
• Experience using with PhotoShop, AI & other Adobe software, Capture One Pro, Mac OS X

Interested applicants for the above advertised position(s), please kindly email an updated copy of your resume to: ;

EA License No.: 13C6305

Registration No.: R CHOE KIN MUN

For candidate who applied for the advertised position is deemed to have consented to us that we may collect, use or disclose your personal information for purpose in connection with the services provided by us.

Singapore, Singapore, Singapore (4 Shenton Way, SGX Center 2)

Department

Content and Social Media Strategy

Job posted on

Sep 03, 2025

Employment type

Intern

Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife provides consumers control over their financial wellbeing at every stage of their lives.

In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment and advisory solutions through its GROW with Singlife platform. It also offers the Singlife Account, a mobile-first insurance savings plan.

Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, affirming its commitment to finding a better way to sustainability.

The merger of Aviva Singapore and Singlife was announced in September 2020 and created one of the largest homegrown financial services companies in Singapore in a deal valued at S$3.2 billion. It was the largest insurance deal in Singapore at the time. Singlife was subsequently acquired by Sumitomo Life in March 2024, one of Japan's leading life insurers, which valued Singlife at S$4.6 billion, making the transaction one of the largest insurance deals in Southeast Asia.

Responsibilities:

• Craft copy for marketing and social collaterals, contribute article to company blog.
• Be part of and produce content for our Tiktok channel.
• Assist editor in executing creative visuals for blog with creative software such as Canva, Figma or Adobe.
• Research and being part of brainstorm sessions, contributing new ideas and concepts to support business objectives.
• Editorial traffic control: Help the team oversee deadlines, traffic with the opportunity to learn about campaign analysis and results.

Requirements:

• Eager to be involved and contribute to campaigns.
• Ability to work smart and independently when given a work project.
• Eager to learn, curious with a high EQ to adapt to a fast paced environment.
• Creative, outgoing, sociable and with the ability to collaborate with different people and personalities.
• Good command of the English language, and strong verbal and written communication skills.
• Open to feedback and able to contribute with constructive solutions.
• Familiar with digital publishing and collaboration tools such as Canva, Adobe, Figma, Microsoft Teams and Sharepoint.
• Preferably with internship of 3 months for a more effective experience.